The ‘Pink Movement,’ Youth Vote, and the Future of Philippine Politics

The surprising midterm victories of Benigno Aquino IV and Kiko Pangilinan—both underdog candidates backed by the progressive Pink Movement—signal a potential turning point in Philippine politics. Despite polling poorly before the vote, both secured top spots in the Senate race, fueled largely by a mobilized youth electorate and disillusionment with traditional power blocs. The resurgence of the Pink Movement, rooted in civic resistance during the Duterte era, now finds new momentum amid internal fractures in the Marcos-Duterte alliance. While questions remain about the opposition’s long-term cohesion and whether these gains reflect lasting ideological shifts, the current momentum and demographic advantage suggest the Pink Movement—and the youth—could play a decisive role in shaping the 2028 national elections.

By Bernard Allan V. Garcia*

The most recent midterm elections in the Philippines came as a surprise to many. Benigno Aquino IV and Kiko Pangilinan—both seasoned politicians yet widely considered underdogs—secured spots in the Magic 12. Weeks and months before the elections, major polling firms in the Philippines had not projected them to make the cut. Pulse Asia’s final pre-election survey placed Aquino in the 11th–18th range and Pangilinan slightly behind in the 13th–20th range, both outside the winning circle (Pulse Asia Research, 2025). Similarly, the SWS Survey predicted that neither would secure a seat (Cupin, 2025). However, unofficial results revealed a dramatic shift: Aquino placed second and Pangilinan fifth. This unexpected outcome has since sparked widespread discussion on what led to such a turn of events.

The Pink Movement

The ‘Pink Movement’ is not an overnight project established by the opposition; it is a product of years of suppression and human rights abuse. To understand the movement, one must walk down memory lane and go back to 2016 when Rodrigo Roa Duterte was elected to power. Many controversial policies were made, including the infamous Oplan: Tokhang, a systematic government crackdown on illegal drugs that resulted in numerous extrajudicial killings. Most of the victims of this government policy are from the vulnerable sectors of the population, including low to lower-middle-income communities. The administration also made multiple attempts to silence media companies, activists, and educational institutions, while introducing a new systemic plague in the form of propaganda groups that distort truth and facts. In one notable instance, the government targeted activist organizations, and the practice of red-tagging has become a recurring theme in Philippine politics, radio broadcasts, and late-night press conferences.

The Duterte administration also saw a highly controversial shift in foreign policy—from a traditionally American-leaning stance to a China-oriented approach, all under the banner of an “independent foreign policy.” During this uneasy transition, the Philippines found itself in a precarious position: efforts to assert its claims in the West Philippine Sea were frequently met with Chinese aggression, yet the government consistently downplayed the tensions, portraying the Chinese Communist Party (CCP) as a good friend of the Philippines.

However, the worst is yet to come, as the Philippines suffered great losses during the COVID-19 pandemic. At some points during the pandemic and global shutdown, the Philippines had multiple surges of new cases. The evident lack of preparations manifested in sub-standard medical facilities, a lack of manpower, insufficient medical responses, and episodes of late-night press conferences. On top of all these difficulties, the Duterte-backed Congress also revoked the franchise of the local media giant, ABS-CBN Corporation, further dismantling information dissemination in the country. Needless to say, Filipinos had a rough six-year journey, and the power struggles of the vulnerable population were pretty evident. Along the lines of problems and incompetence, the Philippines had a glimpse of a silver lining. 

In 2022, the Pink Movement took fruition, from small numbers of young volunteers to having sectoral branches in almost every local government unit, the movement became a force. Leni Robredo, the then-incumbent vice president, became the face of the Pink Movement. Her presidential candidacy was backed by the youth, advocacy groups, multiple political parties, independents, and many academic institutions. Political rallies related to her campaign were attended by millions of people from different sectoral communities of the Philippines. Celebrities and public figures also shared their support for her candidacy. Despite having the elections during the pandemic, people showed up in support of good governance and to put an end to the return of the Marcoses to power.

Despite gallant efforts, the Pink Movement did not succeed. Robredo lost the presidential seat against Marcos, and Sara Duterte won the vice presidency against Kiko Pangilinan. However, the 2022 loss of the Pink Movement not only planted seeds for the next election but also established a huge demographic advantage – the youth vote. 

Youth Vote and Demographic Advantage

The foundation of Robredo’s 2022 Pink Movement is young. Most of the members of this movement are students, young entrepreneurs, and youth activists. Given that the demographic is young and the most recent 2025 midterm elections were just three years apart from the 2022 national elections, the solid foundation remained strong. Young individuals who were not able to vote in 2022 are now more than eligible to vote. The bulk of the Pink Movement’s foundation was carried over to the next election.

It is also interesting that the Pink Movement, with its hope for a more inclusive society, is backed by academics and student organizations. In several polling surveys conducted in universities, candidates affiliated with the Pink Movement top the surveys. Other left-leaning candidates, who are not necessarily affiliated with the Pink Movement, also top the surveys.

Political Climate and Political Ambivalence

The Pink Movement also benefited from the current political climate of the Philippines. The once uniteam partnership of President Marcos and Vice President Duterte dwindled, and the feud became pretty evident, resulting in a divide in the Congress and Senate. The two camps also introduced their senatorial lineups, both having an incomplete lineup of 12 candidates. It left an open opportunity for Filipinos to choose a better-suited candidate to complete the Magic 12.

It is also important to note that Aquino, in his interviews before the elections, took an ambivalent position on many social issues concerning the political climate of the country. In one instance, when asked regarding his position on Vice President Sara Duterte’s impeachment, he clarified that Filipinos are more interested in more important discussions, such as food, education, and basic services, than the political feud between the two political families (News5Everywhere, 2025). This ambivalent position, which is clearly the opposite of his character from the 2022 elections, is a personal choice. The recognition of the window of opportunity demands a safe and secure way to the goal of getting elected. 

The Challenge of Sustaining the Momentum

Aquino and Pangilinan’s entry in the Magic 12 of the 20th Congress is a celebratory milestone for Filipino voters, more so for the left-leaning political parties in the Philippines. Other than Aquino and Pangilinan, the left also won other seats, including three seats for the Akbayan Party (social democratic party) and one seat for the Mamamayang Liberal (liberal). Despite this win and a demographic dividend on their side, it is still a question whether the left has enough gas to turn the tide in the next national elections set to happen in 2028. It remains a challenge to unite a fragmented opposition, each with a distinct left ideology. A prime example of this is the never-ending debate between the national democratic organisations and the social democratic organisations. 

It is also difficult to say that the opposition has enough gas to succeed in the 2028 national elections because it could be that the win this year is due to the window of opportunity posed by the current political climate and not entirely due to a change in political ideals for many Filipinos. Also, there is not enough evidence on how many of the youth voted for the Pink Movement. Nevertheless, the win today is a statement that the left is gaining momentum, just not clear if it would be enough to push boundaries in 2028.

(*) Bernard Allan V. Garcia has a Master degree in Population Studies at University of the Philippines, Diliman and Early Career Researcher at Scalabrini Migration Center. Email: bvgarcia2@up.edu.ph

References

Cupin, B. (2025, May 8). “May 2025 SWS poll shows tight race for ‘Magic 12’.”  https://www.rappler.com/philippines/elections/senate-race-survey-results-sws-may-2025/

News5Everywhere (Director). (2025, February 11). “Bam Aquino sa VP Sara Duterte impeachment: Hindi siya isyu nung mga kababayan natin.” [Video recording]. https://www.youtube.com/watch?v=AZRuFIP5pG4

Pulse Asia Research. (2025). “April 2025 Nationwide Survey on the May 2025 Elections.”

Pulse Asia Research Inc. https://pulseasia.ph/updates/april-2025-nationwide-survey-on-the-may-2025-elections/