Nicki Hoffmann

Nicki Hoffmann is a communications specialist with a strong academic foundation in political communication. Hoffmann earned a Master of Science in Communication Studies, Journalism and Media in Europe from Vrije Universiteit Brussel, graduating with Greatest Distinction. Before that, Hoffmann completed a Bachelor of Science in Risk and Insurance at the Cologne University of Applied Sciences, where studies combined business administration, economics, and emerging topics such as artificial intelligence.

Drawing on this interdisciplinary background, Hoffmann has developed a career at the intersection of discourse, politics, and strategic communication. They currently serve as Communications & Policy Officer at AIB (Association of Issuing Bodies) and work as a freelance PR and communications advisor in Brussels and Berlin. Previously, Hoffmann spent over two years in the European Parliament, advising Members of the European Parliament on political communication, narrative development, and public-facing strategy—particularly on climate and energy policy.

Hoffmann’s expertise spans narrative building, media relations, public relations, and political messaging. Their portfolio includes designing communication strategies for politicians, NGOs, and policy experts, managing press relations, producing content across platforms, and translating complex policy into accessible public discourse.

With a research interest in political rhetoric, radical-right communication, and the future of liberal democracy, Hoffmann combines analytical rigor with creative communication practice. Outside of work, they are an avid cyclist.