Why Starmer Could Not Outflank Reform UK: Immigration, Culture Wars and the Collapse of Labour’s Anti-Populist Strategy

Why did Keir Starmer fail to neutralize Reform UK despite commanding a large parliamentary majority? In this incisive commentary, Dr. João Ferreira Dias argues that Reform UK’s greatest achievement was not electoral but discursive. By transforming immigration, sovereignty, national identity, and culture-war politics into the central measures of political authority, Nigel Farage’s party compelled Labour to react on terrain it did not control. Drawing on the scholarship of populism and radical-right agenda-setting, Dr. Dias shows how attempts to accommodate populist themes often strengthen rather than weaken their appeal. The result, he argues, was a politics of defensive adaptation that left Labour trapped between technocratic governance and populist mobilization, ultimately exposing the limits of mainstream anti-populist strategies.

By João Ferreira Dias

Keir Starmer did not fall simply because he lacked charisma or because Labour mismanaged government. He fell because Britain’s populist right succeeded in turning immigration and culture-war politics into the central test of political authority, and Labour never found a convincing answer. His resignation exposed a deeper crisis: a parliamentary landslide had not become political hegemony, and one of Europe’s oldest democracies was again being reorganized by forces outside the governing party. 

The paradox of Starmer’s premiership is therefore not that a cautious leader struggled to inspire, but a government with an overwhelming majority found itself reacting to a party that did not hold power. Reform UK did not need to govern in order to discipline the government. It only needed to define what counted as political reality: borders, sovereignty, national identity, crime, “common sense,” and the betrayal of ordinary people by remote elites.

Reform as the Agenda-setter 

There is a long-term debate in academia and the public sphere on how radical-right populist parties influence public debate and mainstream parties’ agendas. This influence is not only electoral. It is also discursive. Populist parties may lose elections, remain outside government, and still force the political system to speak their language (Meguid, 2005; Minkenberg, 2001; Mudde, 2019; Schmidt, 2025; Saldivia Gonzatti & Völker, 2026).

In many circumstances, parties — and especially governments — tend to address topics such as immigration, border control, national identity, and moral panic around Muslim migrants in terms already defined by the populist right (Poynting & Morgan, 2016; Mudde, 2019). This is one of the most important mechanisms of radical-right power: it wins when its opponents accept that its issues are the real issues, and that its vocabulary is the vocabulary of political seriousness.

As Cas Mudde argues, mainstream parties cannot address the radical-right agenda in its original terms. They must face the debate, the problems and public perceptions, but they must do so in democratic and moderate terms. Otherwise, they become contaminated by radical solutions or are perceived as opportunistic copies (Mudde, 2007, 2019).

This was Starmer’s first failure: the temptation to neutralize Reform UK by hardening Labour’s language on immigration and cultural values. The second failure was to do so while failing to recover public confidence, show authority, and offer ideological clarity.

Reform UK did not need to govern to impose its agenda. It shifted the debate to borders, sovereignty, national identity, crime, elites, and “common sense.” It made immigration not just one policy area among others, but the central test of whether the state still controlled the country.

That was the asymmetry. Farage could radicalize. Starmer had to calibrate. Reform could accuse. Labour had to administer. Reform could speak in symbols. Labour answered with management. And in a political moment dominated by anxiety, management was not enough.

Immigration as Reform UK’s Issue Ownership

Reform UK succeeded because it turned immigration into a symbol of state failure. It was no longer only about numbers, visas, asylum backlogs, or labor-market needs. It became a story about control, sovereignty and betrayal. This is why the issue was so powerful. Immigration became a metonymy for everything that seemed broken in Britain: pressure on housing, waiting lists, low wages, crime, cultural change, weak borders, and distant elites. The point was not simply that immigration was high. The point was that immigration could be used to explain almost every other failure.

For Reform UK, immigration was evidence that the state protected others before its own citizens. This is a classic populist grammar. The “people” are presented as abandoned; migrants become the visible beneficiaries of elite betrayal; and mainstream parties are accused of refusing to say what everyone allegedly knows (Mudde, 2007; Poynting & Morgan, 2016; Norris & Inglehart, 2019).

The concept of issue ownership helps explain why this was so damaging for Labour. Once Reform UK became the party most strongly associated with immigration control, any Labour attempt to sound tougher risked confirming Reform’s authority over the issue. Mainstream parties can change their position, but they do not automatically change who voters trust on the issue itself (Meguid, 2005; Bale et al., 2010; Abou-Chadi & Krause, 2020).

Starmer never found a convincing answer to this framing. When he hardened the discourse, he validated Reform’s premise that immigration was the central problem. When he moderated, he looked evasive or weak. He was trapped between moral discomfort and electoral fear.

Culture Wars as a Substitute for an Economic Programme

Reform UK did not need to present a detailed economic programme if it could keep politics focused on immigration, “woke politics,” crime, free speech, gender, patriotism, and resentment against Westminster. These themes worked because they were not just policy topics. They were identity markers.

The advantage of culture-war politics is that it simplifies the political field. It divides the country between those who allegedly see reality and those who hide behind elite language. It allows Reform UK to present itself as the party of “common sense,” while Labour appears as the party of caution, procedure, and institutional restraint.

This was another Starmer problem. Labour answered with competence, seriousness, and technocracy. Reform answered with conflict, identity, and emotion. Starmer promised delivery. Farage offered recognition. Starmer said the state could be repaired. Reform said the state had been captured.

This dynamic fits the broader cultural-backlash argument: radical-right populism does not grow only from material insecurity, but also from conflicts over identity, status, cultural change, and national belonging (Norris & Inglehart, 2019). This does not mean that Reform had better answers. It means that it had a clearer emotional structure. It knew who was guilty, who had been betrayed, and what had to be restored. Labour had policies, but Reform had a story.

The Mainstream Trap

The central mistake of mainstream parties is to believe that they can borrow the radical right’s themes without strengthening the radical right’s authority. But this rarely works. If a mainstream party copies the populist right, it confirms that the populist right identified the real problem first. If it refuses to engage, it looks detached from public anxiety.

This is the dilemma identified in much of the literature on mainstream responses to the radical right. Social-democratic parties, in particular, face a difficult strategic choice: they can ignore the radical right, confront it, or accommodate parts of its agenda. But accommodation often increases the salience of issues owned by the radical right, especially immigration and national identity (Bale et al., 2010; Akkerman et al., 2016; Meyer & Rosenberger, 2015).

This was Starmer’s dilemma. He could not ignore immigration, because silence would have allowed Reform to monopolize the issue. But he could not simply “out-Farage Farage,” because Reform would always sound more authentic on its own terrain.

The result was a politics of defensive adaptation. Labour tried to look tougher, but not too tough; moderate, but not weak; liberal, but not naïve. That balance may work in government documents. It does not work against a populist party that has reduced politics to betrayal, borders, and national decline.

Reform UK won the agenda because it forced Labour to react. And once Labour was reacting, its majority no longer looked like hegemony. It looked like "administration under pressure."

Conclusion

Starmer’s fall shows that populist parties can shape politics before they capture power. Reform UK’s success was not only that it grew electorally. Its deeper success was that it made immigration, sovereignty, and culture-war politics the measure of political authority.

The lesson is not that mainstream parties should avoid immigration. That would be politically naïve and democratically dangerous. The lesson is that they must address immigration without accepting the populist frame that turns migrants into the master explanation for national decline.

A stronger Labour response would have linked immigration to state capacity, wages, housing, integration, public services and fairness. It would have spoken about control without cruelty, borders without scapegoating, and national solidarity without ethnic resentment.

Starmer could not outflank Reform UK because the contest was already being fought on Reform’s ground. Farage did not need to prove that he could govern. He only needed to prove that Labour was governing within a debate he had already defined.

References

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Bale, T.; Green-Pedersen, C.; Krouwel, A.; Luther, K. R. & Sitter, N. (2010). “If you can’t beat them, join them? Explaining social democratic responses to the challenge from the populist radical right in Western Europe.” Political Studies, 58(3), 410–426.

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Meyer, S. & Rosenberger, S. (2015). “Just a shadow? The role of radical right parties in the politicization of immigration, 1995–2009.” Politics and Governance, 3(2), 1–17.

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Morgan, G. (2012). Global Islamophobia: Muslims and moral panic in the West. (S. Poynting, Ed.). Routledge.

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Mudde, C. (2019). The far right today. Polity Press.

Norris, P. & Inglehart, R. (2019). Cultural backlash: Trump, Brexit, and authoritarian populism. Cambridge University Press.

Saldivia Gonzatti, D. & Völker, T. (2026). “Far-right agenda setting: How the far right influences the political mainstream.” European Journal of Political Research, 65(1), 101–123.

Schmidt, V. A. (2025). “Populist agenda-setting: Shaping the narrative, framing the debate, captivating the ‘people,’ upending the mainstream, capturing power.” Journal of European Public Policy, 32(5), 1073–1096.