“Googling” Patterns during 2026 State of the Union Address – Research Note
Analyzing the 2026 State of the Union Address by President Donald J. Trump, the study shows that search activity spiked around issues such as TrumpRX, “Trump Accounts,” and D.E.I., as well as narratives tied to culture-war themes like the story of Sage Blair.
This research note introduces high frequency “real-time” Google Trends data as a novel tool for studying public engagement with major political speeches. Unlike traditional dial-testing, which captures emotional reactions, “googling” patterns reveal cognitive engagement—moments when audiences actively seek information about claims, people, or policies mentioned by the speaker. Analyzing the 2026 State of the Union Address by President Donald J. Trump, the study shows that search activity spiked around issues such as TrumpRX, “Trump Accounts,” and D.E.I., as well as narratives tied to culture-war themes like the story of Sage Blair. The findings suggest that policy proposals addressing material needs—combined with culture-war framing—can mobilize significant public attention, echoing strategies seen in contemporary populist politics.
This research note introduces high frequency “real time” Google Trends data as a tool for research on the general public’s engagement with high-profile political speeches. Contrary to the well-known dial-testing – providing data on emotional engagement – “googling” patterns offer glimpse into the cognitive engagement – actual efforts to obtain additional information on the issues introduced in the speech.
The 2026 State of the Union (SOTU) Address by President Donald J. Trump offered promising testing ground for such tool, due to its prominence, extraordinary length, diverse content and involvement of extraordinary invitees personifying the key narratives. The results indicate that TrumpRX and “Trump Accounts” – generated substantial interest among audience – as well as D.E.I. (Diversity, Equity, and Inclusion). Moreover, search data revealed noticeable interest in the history of Sage Blair – an example of engaging framing of the culture war issues. These narratives could be applied in forthcoming campaigns to construct the mix of policies addressing material needs of anti-elitist voters and the culture war narrative – the sort of “bread and circuses” already deployed by Central European illiberals.
Introduction
On 24 February 2026 President Donald J. Trump delivered the first State of the Union (SOTU) address of his second term. The one hour and 47 minutes performance – breaking President Clinton’s 2000 record by over 20 percent (Peters, 2026) – provided unique communication opportunity for president facing tensions among his MAGA fandom as midterm elections approaches.
Staged in the most “presidential” setting imaginable – a joint session of the United States Congress in a year marking 250 years of US independence – President Trump’s spectacle involved proclamation of “the golden age of America,” litany of 47th President’s achievements and bashing on the “craziness” of his opponents. It also featured appearance of extraordinary invitees, personifying President’s narratives on the past, present and future of the United States. Indeed, as noticed by The Economist, the speech was “light on policy and heavy on theatre” as “more than 60% of it made no reference to specific proposals, far more than any other address in the past 50 year.”[1]
According to the Nielsen data, SOTU attracted 32.6 million TV viewers.[2] In a 24 February survey, conducted for CNN via text message using the SSRS Text Message Panel among 482 respondents who watched the speech,[3] 64% reacted positively (of them 38% very positively) and 36% negatively (of them 20% very negatively). Noteworthy, the sample was noticeably skewed towards the right – only 18% of respondents described themselves as Democrats, 41% as Republicans, and 41% as independents or others.
As put by W. Mead, “Trump does not speak in order to convey information to his hearers” but rather say things and then see how they react.[4] Undoubtedly SOTU spectacle offered extraordinary occasion for that, with President spending nearly two hours probing wide array of themes and narratives. In that sense the event can be considered an experiment, and the vast amount of collected data will likely be meticulously crunched in order to develop communication strategies for approaching midterm elections.
On top of surveys, such data can be collected using so called dial-testing – technique developed in 1984 to record real-time reactions of the focus group participants (Kirk & Schill, 2011). For example, Fox News enriched its covering of 2026 SOTU address with dial-testing results from panel made up of 29 Democrats, 30 independents and 41 Republicans.[5]
The goal of this research note is to introduce another data source, that can be applied to elicit real-time reactions audience of such political event – the “real time”[6] high-frequency Google Trends data.
Contrary to the dial-testing, aimed at recording feelings and attitudes (emotional reaction), Google Trends reflects actual behaviour of millions of people engaging in the effort to obtain additional information on the issues introduced by the speaker. That could involve attempts to fact-check or learn more about the piece of information mentioned as a part of the bigger narrative.
The rest of the note is structured as follows. Section II briefly introduces Google Trends as a data source, Section IIIapplies them to the President Trump’s 2026 SOTU address, focusing on people explicitly mentioned by the President, as well as keywords relevant for his key topics. Section IV concludes.
2) “Real Time” Google Trends data
Presented research design is based upon assumption that as of 24 February 2026, “googling” remained sufficiently popular tool for searching factual information in the USA (as compared to alternative search engines or conversations with AI chatbots), that Google Trends data can provide meaningful depiction of this process.
As explained in FAQ about Google Trends data,[7] its aim is to “display interest in a particular topic from around the globe or down to city-level geography.” Search data is normalized “to the time and location of a query … each data point is divided by the total searches of the geography and time range it represents to compare relative popularity … the resulting numbers are then scaled on a range of 0 to 100 based on a topic’s proportion to all searches on all topics.”
Some categories of searches are filtered out, including: (i) searches made by very few people; (ii) repeated searches from the same person over a short period of time; (iii) queries with apostrophes and other special characters as well as (iv) searches made by Google products and services. However, it is admitted that data “can also reflect irregular search activity, such as automated searches or queries that may be associated with attempts to spam our search results.”[8]
Technically, public Google Trends tool produces data using “largely unfiltered sample[9] of actual search requests made to Google.” The “real time” data relies on sample spanning seven days only, however it can be accessed in intervals up to one minute – frequency sufficiently high to trace reactions to the political speech. Unfortunately, reliance on sampling and the “rolling” character of the data diminishes replicability of the results.
Summing up, the search data provided by public Google Trends tool have serious limitations from the scientific point of view. Indeed, users are directly reminded that it is “not scientific and might not be a perfect mirror of search activity.”
However, it offers too many opportunities to be simply ignored, as indicated by application to the topics ranging from macroeconomics (Varian & Choi, 2012), electoral politics (Prado-Román et al. 2021) and pandemic dynamics (Saegner & Austys, 2022).
3) The Results
To gain in-depth insight into the search patterns of US general public during the SOTU address, “real time” Google Trends data for the territory of the United States had been collected with highest available frequency – i.e. with one-minute intervals. The data spanned window from 9:00 PM to 11:00 PM Eastern Time, with SOTU address scheduled at 9:00 PM ET (actually started at 9:11 PM ET).
By design, the values of the search volume index ranged from 0 to 100 – which, in this particular sample, denoted the search volume for “Trump” at 9:42 PM, after President discussed “Trump Accounts”.
3.1. Searches related to the individuals mentioned during the 2026 SOTU address
To demonstrate analytical potential of “real time” Google Trends data for analysis high-profile political speeches, search volume for each of the 30 individuals explicitly referred to by the President Trump during 2026 SOTU address (see table 1 for list) had been plotted on figure 1.
Table 1. Summary of individuals mentioned by President Donald J. Trump during 2026 SOTU address
Name
Description based on the President Trump’s address and open sources
Joe Biden
46th US President
Connor Hellebuyck
Ice-hockey goaltender, gold medalist of Team U.S.A.
Buddy Taggart
World War II veteran
Milly Cate McClymond
Survivor of Texas flood of 4 July 2025
Scott Ruskan
Coast Guard rescue swimmer during Texas flood of 4 July 2025
Megan Hemhauser
Beneficiary of President Trump’s tax cuts
M. and S. Dell
Donors of the $6,250,000,000 to fund the “Trump accounts”
Brad Gerstner
Another donor for “Trump accounts”
Catherine Rayner
Beneficiary of President Trump’s drug discounts, undergoing IVF
Raysall Wiggins
Placed bids on 20 homes but lost to gigantic investment firms
Nancy Pelosi
Member of the U.S. House of Representatives
Dalilah Coleman
Victim of a car crash caused by “illegal alien”
Lizbeth Medina
Victim of a murder committed by “illegal alien”
Sage Blair
In 2021 socially transitioned to a new gender
Melania Trump
The First Lady
Charlie Kirk
Assassinated MAGA activist
Anya Zarutska
Ukrainian war refugee, victim of a murder
Sarah Beckstrom
National Guard Specialist killed in the terrorist attack in Washington, DC
Andrew Wolfe
National Guard Staff Sgt., survivor of the terrorist attack in Washington, DC
Steve Witkoff
Special Envoy
Jared Kushner
Special Envoy, Ivanka Trump’s husband
Marco Rubio
U.S. Secretary of State
Suleimani
Iranian Islamic Revolutionary Guard Corps general killed in U.S. attack
Nicolás Maduro
President of Venezuela raided by US forces in 2026
Delcy Rodríguez
Acting president of Venezuela
E. and A. Gonzalez
Venezuelan opposition leader freed from prison and his niece
Eric Slover
U.S. Army Chief Warrant Officer 5, helicopter pilot during Maduro raid
Royce Williams
World War II, Korean war and Vietnam war veteran
Thomas Jefferson
Founder of the USA, Third US President
Source: Own compilation based on transcript by The New York Times[10]
As one could expect, celebrity status of C. Hellebuyck and Melania Trump was reflected in the volume of related searches. Other individuals mentioned by President Trump, who attracted highest search volumes involved: (i) Michael and Susan Dell and (ii) Brad Gerstner – “Trump Accounts” donors, (iii) Nancy Pelosi, (iv) Sage Blair – personifying narrative on risks associated with gender transition, (v) Charlie Kirk – assassinated MAGA activist, (vi) Andrew Wolfe – Washington D.C. terrorist attack survivor , (vii) Marco Rubio – US Secretary of State and (viii) Royce Williams – war veteran awarded with Congressional Medal of Honor.
Undoubtedly the exact reasons for “googling” specific individuals in a given time can differ. To use example of Nancy Pelosi, first peak involved President’s quip on Stop Insider Trading Act, and the second coincided with her appearance in Fox broadcast[11] wearing “Release the Files” button.[12] Despite that, the search volume for “Epstein” remained unaffected (see fig. 2). One can imagine that peak for Thomas Jefferson reflected the attempts to fact-check date of his death provided by the President.
3..2. Search words related to key issues raised by President Trump during 2026 SOTU address
Figure 2 plots second group of keywords examined in this note – those related to the topics raised by the President Trump, selected on the basis of the transcript of the speech.
The top panel illustrates the most-searched keywords, starting with the President himself, D.E.I. and two Trump-named programs – “Trump accounts” (saving vehicle for American children[13]) and TrumpRX (website providing access to large discounts on high-priced medicines[14]). Also, the recent decision of the Supreme Court on tariffs and President’s quip on the renaming of Fort Bragg had been reflected in “googling” data.
The middle panel illustrates primarily keywords referring to the economy and costs of living. Despite President Trump’s references to the inflation data or the remarks on the price of eggs and beef, there is no doubt that “$1.85 a gallon for gasoline” inspired the most factchecking.
Finally, the searches on crime and murder peaked as President Trump urged Congress to pass “tough legislation to make sure violent and dangerous repeat offenders are put behind bars, and importantly, that they stay there” (search volume for murder previously peaked when President proclaimed that the “murder rate saw its single largest decline in recorded history”). Also, President’s references to the insider trading and voter ID legislation – as well as quips on “Somali pirates who ransacked Minnesota” – had been reflected in the respective keywords search volumes.
In a survey conducted for the CNN,[15] 45% of respondents claimed that the President focused too little on the economy and costs of living (according to 53% it was the right amount) and 38% claimed that he focused too much on immigration (according to 56% it was the right amount) – assessment that seems consistent with patterns observed in web searches. As of foreign policy 62% claimed the President devoted the right amount.
Given substantial search volumes for D.E.I. and two Trump-named programs, it is interesting to explore their state-level differences. The data indicates that in some states D.E.I. was “googled” much more intensely than both Trump-named programs (like Rhode Island and Vermont). TrumpRX attracted considerably more attention than D.E.I. in several Republican states, as well as District of Columbia and Virginia. “Trump Accounts” did so in Alaska, Montana and D.C., but not in South Dakota.
4) Conclusions
The goal of this note was to introduce high frequency “real time” Google Trends data as a tool for examining the general public’s reactions to the high-profile political speeches. Contrary to the well-known dial-testing – providing data on emotional reactions – “googling” patterns offers glimpse into the cognitive reactions – actual efforts to obtain additional information on the issues introduced in the speech. The 2026 SOTU address by President Trump offered promising testing ground for such tool, due to its prominence, length, range of topics and extraordinary invitees personifying the key narratives.
To illustrate its analytic potential, one can compare obtained results with the conventional wisdom on 2026 SOTU. In particular, relatively scant attention is paid to the issue of TrumpRX or “Trump Accounts” – that actually inspired a lot of information searching.
That could indicate, that as of 2026, programmes directed at the material needs of voters – although with distinct, US characteristics, like reliance on market mechanisms and billionaire donations – could resonate among President Trump’s bases. Thereby, their importance in his political strategy could increase.
Moreover, as judged by “googling” patterns, topics like D.E.I., political correctness (like renaming Fort Bragg) still attract attention of US public. The interest in the history of Sage Blair confirmed that her story offered engaging example of framing culture war issues.
If indeed deployed, the mix of policies addressing material needs of anti-elitist voters coupled with the culture war narrative could provide MAGA with the sort of “bread and circuses” already deployed by Central European illiberals, ending what Timothy Snyder called “sado-populism.”
(*) Kamil Joński, Ph.D. is an assistant in the Department of Tax Law at the Warsaw School of Economics (SGH) and an economist by training. He holds a degree from SGH and is currently employed as part of a research project at the institution. Dr. Joński has participated in several research projects funded by the National Science Centre and conducted at the Warsaw School of Economics, the University of Economics in Kraków, and Adam Mickiewicz University in Poznań. His research focuses on the functioning of public institutions—particularly common and administrative courts—as well as public policy formulation and implementation, tax policy, and legislative processes.
References
Peters, G. (2026). “Length of State of the Union Addresses in Minutes (from 1966).” The American Presidency Project. Ed. John T. Woolley and Gerhard Peters. Santa Barbara, CA: University of California. 1999-2026. Available at: https://www.presidency.ucsb.edu/node/324136/ (accessed on February 26, 2026).
Prado-Román, C.; Gómez-Martínez, R.; Orden-Cruz, C. (2021). “Google Trends as a Predictor of Presidential Elections: The United States Versus Canada.” American Behavioral Scientist. 2021;65(4):666-680. doi:10.1177/0002764220975067
Saegner, T; Austys, D. (2022). “Forecasting and Surveillance of COVID-19 Spread Using Google Trends: Literature Review.” International Journal of Environmental Research and Public Health, 2022, Sep 29;19(19):12394. doi: 10.3390/ijerph191912394.
Kirk R.; D. Schill. (2011). “CNN’s Dial Testing of the Presidential Debates. Parameters of Discussion in Tech Driven Politics.” In: Hendricks, J.A., & Kaid, L.L. (Eds.), Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters, Routledge. https://doi.org/10.4324/9780203851265
Footnotes
[1] https://www.economist.com/graphic-detail/2026/02/25/our-language-analysis-of-donald-trumps-state-of-the-union-address (Accessed 2 March 2026).
[2] https://www.nielsen.com/news-center/2026/32-6-million-watch-2026-state-of-the-union-address/ (Accessed 2 March 2026).
[3] https://www.documentcloud.org/documents/27411442-cnn-poll-conducted-by-ssrs-state-of-the-union-reaction/ (Accessed 2 March 2026).
[4] LSE public event “American foreign policy in the age of Trump”, 19 February 2026, available at: https://youtu.be/5OhbCXoJ-kM?list=PLK4elntcUEy3kR3B4Ws8PcKndb1g5a68Y&t=779 11584551 (Accessed 2 March 2026).
[5] https://www.foxnews.com/politics/voters-react-trump-touts-signature-tariff-plan-state-union (Accessed 2 March 2026).
[6] https://medium.com/google-news-lab/what-is-google-trends-data-and-what-does-it-mean-b48f07342ee8 (Accessed 2 March 2026).
[7] https://support.google.com/trends/answer/4365533 (Accessed 2 March 2026).
[8] It is explained that “these searches may be retained in Google Trends as a security measure: filtering them from Google Trends would help those issuing such queries to understand we’ve identified them”.
[9] As explained later: “Providing access to the entire data set would be too large to process quickly. By sampling data, we can look at a dataset representative of all Google searches, while finding insights that can be processed within minutes of an event happening in the real world”.
[10] https://www.nytimes.com/2026/02/25/us/politics/state-of-the-union-transcript-trump.html (Accessed 2 March 2026). See also text and video available at: https://www.presidency.ucsb.edu/node/386357 (Accessed 2 March 2026).
[11] Video recording by LiveNOW from FOX, available at: https://www.youtube.com/watch?v=zF7Vve53z4k (Accessed 2 March 2026).
[12] https://nypost.com/2026/02/24/us-news/democratic-womens-caucus-reps-wear-all-white-attire-epstein-related-pins-to-state-of-the-union-2026-address/ (Accessed 2 March 2026).
[13] https://www.whitehouse.gov/research/2025/08/trump-accounts-give-the-next-generation-a-jump-start-on-saving/ (Accessed 2 March 2026).
[14] https://www.whitehouse.gov/fact-sheets/2026/02/fact-sheet-president-donald-j-trump-launches-trumprx-gov-to-bring-lower-drug-prices-to-american-patients/ (Accessed 2 March 2026).
[15] https://www.documentcloud.org/documents/27411442-cnn-poll-conducted-by-ssrs-state-of-the-union-reaction/ (Accessed 2 March 2026).
“Googling” Patterns during 2026 State of the Union Address – Research Note
This research note introduces high frequency “real-time” Google Trends data as a novel tool for studying public engagement with major political speeches. Unlike traditional dial-testing, which captures emotional reactions, “googling” patterns reveal cognitive engagement—moments when audiences actively seek information about claims, people, or policies mentioned by the speaker. Analyzing the 2026 State of the Union Address by President Donald J. Trump, the study shows that search activity spiked around issues such as TrumpRX, “Trump Accounts,” and D.E.I., as well as narratives tied to culture-war themes like the story of Sage Blair. The findings suggest that policy proposals addressing material needs—combined with culture-war framing—can mobilize significant public attention, echoing strategies seen in contemporary populist politics.
By Kamil Joński*
Summary
This research note introduces high frequency “real time” Google Trends data as a tool for research on the general public’s engagement with high-profile political speeches. Contrary to the well-known dial-testing – providing data on emotional engagement – “googling” patterns offer glimpse into the cognitive engagement – actual efforts to obtain additional information on the issues introduced in the speech.
The 2026 State of the Union (SOTU) Address by President Donald J. Trump offered promising testing ground for such tool, due to its prominence, extraordinary length, diverse content and involvement of extraordinary invitees personifying the key narratives. The results indicate that TrumpRX and “Trump Accounts” – generated substantial interest among audience – as well as D.E.I. (Diversity, Equity, and Inclusion). Moreover, search data revealed noticeable interest in the history of Sage Blair – an example of engaging framing of the culture war issues. These narratives could be applied in forthcoming campaigns to construct the mix of policies addressing material needs of anti-elitist voters and the culture war narrative – the sort of “bread and circuses” already deployed by Central European illiberals.
Introduction
On 24 February 2026 President Donald J. Trump delivered the first State of the Union (SOTU) address of his second term. The one hour and 47 minutes performance – breaking President Clinton’s 2000 record by over 20 percent (Peters, 2026) – provided unique communication opportunity for president facing tensions among his MAGA fandom as midterm elections approaches.
Staged in the most “presidential” setting imaginable – a joint session of the United States Congress in a year marking 250 years of US independence – President Trump’s spectacle involved proclamation of “the golden age of America,” litany of 47th President’s achievements and bashing on the “craziness” of his opponents. It also featured appearance of extraordinary invitees, personifying President’s narratives on the past, present and future of the United States. Indeed, as noticed by The Economist, the speech was “light on policy and heavy on theatre” as “more than 60% of it made no reference to specific proposals, far more than any other address in the past 50 year.”[1]
According to the Nielsen data, SOTU attracted 32.6 million TV viewers.[2] In a 24 February survey, conducted for CNN via text message using the SSRS Text Message Panel among 482 respondents who watched the speech,[3] 64% reacted positively (of them 38% very positively) and 36% negatively (of them 20% very negatively). Noteworthy, the sample was noticeably skewed towards the right – only 18% of respondents described themselves as Democrats, 41% as Republicans, and 41% as independents or others.
As put by W. Mead, “Trump does not speak in order to convey information to his hearers” but rather say things and then see how they react.[4] Undoubtedly SOTU spectacle offered extraordinary occasion for that, with President spending nearly two hours probing wide array of themes and narratives. In that sense the event can be considered an experiment, and the vast amount of collected data will likely be meticulously crunched in order to develop communication strategies for approaching midterm elections.
On top of surveys, such data can be collected using so called dial-testing – technique developed in 1984 to record real-time reactions of the focus group participants (Kirk & Schill, 2011). For example, Fox News enriched its covering of 2026 SOTU address with dial-testing results from panel made up of 29 Democrats, 30 independents and 41 Republicans.[5]
The goal of this research note is to introduce another data source, that can be applied to elicit real-time reactions audience of such political event – the “real time”[6] high-frequency Google Trends data.
Contrary to the dial-testing, aimed at recording feelings and attitudes (emotional reaction), Google Trends reflects actual behaviour of millions of people engaging in the effort to obtain additional information on the issues introduced by the speaker. That could involve attempts to fact-check or learn more about the piece of information mentioned as a part of the bigger narrative.
The rest of the note is structured as follows. Section II briefly introduces Google Trends as a data source, Section IIIapplies them to the President Trump’s 2026 SOTU address, focusing on people explicitly mentioned by the President, as well as keywords relevant for his key topics. Section IV concludes.
2) “Real Time” Google Trends data
Presented research design is based upon assumption that as of 24 February 2026, “googling” remained sufficiently popular tool for searching factual information in the USA (as compared to alternative search engines or conversations with AI chatbots), that Google Trends data can provide meaningful depiction of this process.
As explained in FAQ about Google Trends data,[7] its aim is to “display interest in a particular topic from around the globe or down to city-level geography.” Search data is normalized “to the time and location of a query … each data point is divided by the total searches of the geography and time range it represents to compare relative popularity … the resulting numbers are then scaled on a range of 0 to 100 based on a topic’s proportion to all searches on all topics.”
Some categories of searches are filtered out, including: (i) searches made by very few people; (ii) repeated searches from the same person over a short period of time; (iii) queries with apostrophes and other special characters as well as (iv) searches made by Google products and services. However, it is admitted that data “can also reflect irregular search activity, such as automated searches or queries that may be associated with attempts to spam our search results.”[8]
Technically, public Google Trends tool produces data using “largely unfiltered sample[9] of actual search requests made to Google.” The “real time” data relies on sample spanning seven days only, however it can be accessed in intervals up to one minute – frequency sufficiently high to trace reactions to the political speech. Unfortunately, reliance on sampling and the “rolling” character of the data diminishes replicability of the results.
Summing up, the search data provided by public Google Trends tool have serious limitations from the scientific point of view. Indeed, users are directly reminded that it is “not scientific and might not be a perfect mirror of search activity.”
However, it offers too many opportunities to be simply ignored, as indicated by application to the topics ranging from macroeconomics (Varian & Choi, 2012), electoral politics (Prado-Román et al. 2021) and pandemic dynamics (Saegner & Austys, 2022).
3) The Results
To gain in-depth insight into the search patterns of US general public during the SOTU address, “real time” Google Trends data for the territory of the United States had been collected with highest available frequency – i.e. with one-minute intervals. The data spanned window from 9:00 PM to 11:00 PM Eastern Time, with SOTU address scheduled at 9:00 PM ET (actually started at 9:11 PM ET).
By design, the values of the search volume index ranged from 0 to 100 – which, in this particular sample, denoted the search volume for “Trump” at 9:42 PM, after President discussed “Trump Accounts”.
3.1. Searches related to the individuals mentioned during the 2026 SOTU address
To demonstrate analytical potential of “real time” Google Trends data for analysis high-profile political speeches, search volume for each of the 30 individuals explicitly referred to by the President Trump during 2026 SOTU address (see table 1 for list) had been plotted on figure 1.
As one could expect, celebrity status of C. Hellebuyck and Melania Trump was reflected in the volume of related searches. Other individuals mentioned by President Trump, who attracted highest search volumes involved: (i) Michael and Susan Dell and (ii) Brad Gerstner – “Trump Accounts” donors, (iii) Nancy Pelosi, (iv) Sage Blair – personifying narrative on risks associated with gender transition, (v) Charlie Kirk – assassinated MAGA activist, (vi) Andrew Wolfe – Washington D.C. terrorist attack survivor , (vii) Marco Rubio – US Secretary of State and (viii) Royce Williams – war veteran awarded with Congressional Medal of Honor.
Undoubtedly the exact reasons for “googling” specific individuals in a given time can differ. To use example of Nancy Pelosi, first peak involved President’s quip on Stop Insider Trading Act, and the second coincided with her appearance in Fox broadcast[11] wearing “Release the Files” button.[12] Despite that, the search volume for “Epstein” remained unaffected (see fig. 2). One can imagine that peak for Thomas Jefferson reflected the attempts to fact-check date of his death provided by the President.
3..2. Search words related to key issues raised by President Trump during 2026 SOTU address
Figure 2 plots second group of keywords examined in this note – those related to the topics raised by the President Trump, selected on the basis of the transcript of the speech.
The top panel illustrates the most-searched keywords, starting with the President himself, D.E.I. and two Trump-named programs – “Trump accounts” (saving vehicle for American children[13]) and TrumpRX (website providing access to large discounts on high-priced medicines[14]). Also, the recent decision of the Supreme Court on tariffs and President’s quip on the renaming of Fort Bragg had been reflected in “googling” data.
The middle panel illustrates primarily keywords referring to the economy and costs of living. Despite President Trump’s references to the inflation data or the remarks on the price of eggs and beef, there is no doubt that “$1.85 a gallon for gasoline” inspired the most factchecking.
Finally, the searches on crime and murder peaked as President Trump urged Congress to pass “tough legislation to make sure violent and dangerous repeat offenders are put behind bars, and importantly, that they stay there” (search volume for murder previously peaked when President proclaimed that the “murder rate saw its single largest decline in recorded history”). Also, President’s references to the insider trading and voter ID legislation – as well as quips on “Somali pirates who ransacked Minnesota” – had been reflected in the respective keywords search volumes.
In a survey conducted for the CNN,[15] 45% of respondents claimed that the President focused too little on the economy and costs of living (according to 53% it was the right amount) and 38% claimed that he focused too much on immigration (according to 56% it was the right amount) – assessment that seems consistent with patterns observed in web searches. As of foreign policy 62% claimed the President devoted the right amount.
Given substantial search volumes for D.E.I. and two Trump-named programs, it is interesting to explore their state-level differences. The data indicates that in some states D.E.I. was “googled” much more intensely than both Trump-named programs (like Rhode Island and Vermont). TrumpRX attracted considerably more attention than D.E.I. in several Republican states, as well as District of Columbia and Virginia. “Trump Accounts” did so in Alaska, Montana and D.C., but not in South Dakota.
4) Conclusions
The goal of this note was to introduce high frequency “real time” Google Trends data as a tool for examining the general public’s reactions to the high-profile political speeches. Contrary to the well-known dial-testing – providing data on emotional reactions – “googling” patterns offers glimpse into the cognitive reactions – actual efforts to obtain additional information on the issues introduced in the speech. The 2026 SOTU address by President Trump offered promising testing ground for such tool, due to its prominence, length, range of topics and extraordinary invitees personifying the key narratives.
To illustrate its analytic potential, one can compare obtained results with the conventional wisdom on 2026 SOTU. In particular, relatively scant attention is paid to the issue of TrumpRX or “Trump Accounts” – that actually inspired a lot of information searching.
That could indicate, that as of 2026, programmes directed at the material needs of voters – although with distinct, US characteristics, like reliance on market mechanisms and billionaire donations – could resonate among President Trump’s bases. Thereby, their importance in his political strategy could increase.
Moreover, as judged by “googling” patterns, topics like D.E.I., political correctness (like renaming Fort Bragg) still attract attention of US public. The interest in the history of Sage Blair confirmed that her story offered engaging example of framing culture war issues.
If indeed deployed, the mix of policies addressing material needs of anti-elitist voters coupled with the culture war narrative could provide MAGA with the sort of “bread and circuses” already deployed by Central European illiberals, ending what Timothy Snyder called “sado-populism.”
(*) Kamil Joński, Ph.D. is an assistant in the Department of Tax Law at the Warsaw School of Economics (SGH) and an economist by training. He holds a degree from SGH and is currently employed as part of a research project at the institution. Dr. Joński has participated in several research projects funded by the National Science Centre and conducted at the Warsaw School of Economics, the University of Economics in Kraków, and Adam Mickiewicz University in Poznań. His research focuses on the functioning of public institutions—particularly common and administrative courts—as well as public policy formulation and implementation, tax policy, and legislative processes.
References
Peters, G. (2026). “Length of State of the Union Addresses in Minutes (from 1966).” The American Presidency Project. Ed. John T. Woolley and Gerhard Peters. Santa Barbara, CA: University of California. 1999-2026. Available at: https://www.presidency.ucsb.edu/node/324136/ (accessed on February 26, 2026).
Choi, H.; Varian, H. (2012). “Predicting the Present with Google Trends (June 2012).” Economic Record, Vol. 88, pp. 2-9, 2012, http://dx.doi.org/10.1111/j.1475-4932.2012.00809.x
Prado-Román, C.; Gómez-Martínez, R.; Orden-Cruz, C. (2021). “Google Trends as a Predictor of Presidential Elections: The United States Versus Canada.” American Behavioral Scientist. 2021;65(4):666-680. doi:10.1177/0002764220975067
Saegner, T; Austys, D. (2022). “Forecasting and Surveillance of COVID-19 Spread Using Google Trends: Literature Review.” International Journal of Environmental Research and Public Health, 2022, Sep 29;19(19):12394. doi: 10.3390/ijerph191912394.
Kirk R.; D. Schill. (2011). “CNN’s Dial Testing of the Presidential Debates. Parameters of Discussion in Tech Driven Politics.” In: Hendricks, J.A., & Kaid, L.L. (Eds.), Techno Politics in Presidential Campaigning: New Voices, New Technologies, and New Voters, Routledge. https://doi.org/10.4324/9780203851265
Footnotes
[1] https://www.economist.com/graphic-detail/2026/02/25/our-language-analysis-of-donald-trumps-state-of-the-union-address (Accessed 2 March 2026).
[2] https://www.nielsen.com/news-center/2026/32-6-million-watch-2026-state-of-the-union-address/ (Accessed 2 March 2026).
[3] https://www.documentcloud.org/documents/27411442-cnn-poll-conducted-by-ssrs-state-of-the-union-reaction/ (Accessed 2 March 2026).
[4] LSE public event “American foreign policy in the age of Trump”, 19 February 2026, available at: https://youtu.be/5OhbCXoJ-kM?list=PLK4elntcUEy3kR3B4Ws8PcKndb1g5a68Y&t=779 11584551 (Accessed 2 March 2026).
[5] https://www.foxnews.com/politics/voters-react-trump-touts-signature-tariff-plan-state-union (Accessed 2 March 2026).
[6] https://medium.com/google-news-lab/what-is-google-trends-data-and-what-does-it-mean-b48f07342ee8 (Accessed 2 March 2026).
[7] https://support.google.com/trends/answer/4365533 (Accessed 2 March 2026).
[8] It is explained that “these searches may be retained in Google Trends as a security measure: filtering them from Google Trends would help those issuing such queries to understand we’ve identified them”.
[9] As explained later: “Providing access to the entire data set would be too large to process quickly. By sampling data, we can look at a dataset representative of all Google searches, while finding insights that can be processed within minutes of an event happening in the real world”.
[10] https://www.nytimes.com/2026/02/25/us/politics/state-of-the-union-transcript-trump.html (Accessed 2 March 2026). See also text and video available at: https://www.presidency.ucsb.edu/node/386357 (Accessed 2 March 2026).
[11] Video recording by LiveNOW from FOX, available at: https://www.youtube.com/watch?v=zF7Vve53z4k (Accessed 2 March 2026).
[12] https://nypost.com/2026/02/24/us-news/democratic-womens-caucus-reps-wear-all-white-attire-epstein-related-pins-to-state-of-the-union-2026-address/ (Accessed 2 March 2026).
[13] https://www.whitehouse.gov/research/2025/08/trump-accounts-give-the-next-generation-a-jump-start-on-saving/ (Accessed 2 March 2026).
[14] https://www.whitehouse.gov/fact-sheets/2026/02/fact-sheet-president-donald-j-trump-launches-trumprx-gov-to-bring-lower-drug-prices-to-american-patients/ (Accessed 2 March 2026).
[15] https://www.documentcloud.org/documents/27411442-cnn-poll-conducted-by-ssrs-state-of-the-union-reaction/ (Accessed 2 March 2026).
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