When Change Becomes Conflict: Immigration and the Politics of Cultural Backlash

This analysis by Yacine Boubia challenges the dominant economic explanations of populism by foregrounding the central role of cultural transformation. Drawing on Ronald Inglehart’s “silent revolution” and the cultural backlash thesis, it argues that immigration has become the most visible and politically charged symbol of broader shifts in identity, values, and social order. Populism, in this account, is not simply a reaction to material deprivation but a response to perceived cultural displacement and status loss. By linking economic disruption with identity-based anxieties, the article demonstrates how immigration functions as a focal point for wider conflicts over belonging, representation, and democratic legitimacy in contemporary Western societies.

By Yacine Boubia

The dominant narrative surrounding the rise of populism in Europe and the United States has long been grounded in economics. Globalization, automation, and trade shocks are often said to have produced a class of “left behind” voters who turned to populist leaders out of material deprivation. While this account captures an important dimension of structural change, it ultimately misdiagnoses the core political dynamics at work. Populism is not simply a reaction to economic hardship. It is, more fundamentally, a response to cultural transformation—one in which immigration has become the most visible and politically salient symbol of broader social change. 

To understand this shift, it is necessary to return to the long arc of value change identified by Ronald Inglehart. Beginning in the postwar decades, advanced industrial societies underwent what he termed a “silent revolution,” as rising prosperity and educational expansion reshaped public priorities. Survival-oriented values gradually gave way to self-expression, autonomy, and cosmopolitan openness (Inglehart, 1977; Inglehart & Norris, 2019). Over time, these shifts became embedded in institutions, elite discourse, and policy frameworks, particularly within urban, highly educated populations. 

Yet this transformation was never evenly distributed. Large segments of the population—often older, less formally educated, and more rooted in national or local traditions—did not merely lag behind this shift; they experienced it as a form of displacement. What appeared to some as progress appeared to others as erosion: of authority, of social cohesion, and of a familiar moral order. The political consequences of this divergence became increasingly visible after the late 1960s, when cultural liberalization accelerated across Western democracies and elite consensus around multiculturalism and individual autonomy solidified. 

It is within this context that immigration assumes its central political role. Immigration is not merely one issue among many; it is the issue through which broader cultural transformations are rendered visible, tangible, and politically immediate. Debates over borders, asylum, and integration are simultaneously debates about national identity, social trust, and the pace of cultural change itself. The European migration crisis did not create these tensions, but it crystallized them, transforming diffuse anxieties into direct political conflict across the continent. 

The differential reception of refugee populations further illustrates how cultural categorization shapes political responses. The Ukrainian refugee crisis, following Russia’s 2022 invasion, was widely framed in Europe as a conventional interstate war producing displaced populations that were more easily incorporated into existing asylum systems. By contrast, earlier inflows of refugees from Syria and parts of the Middle East were more frequently politicized through debates over long-term integration, welfare capacity, and security concerns. Material conditions alone cannot explain these differences. They reflect processes of perceived cultural proximity, geopolitical framing, and institutional response mechanisms within the European Union. 

Scholars of migration and political psychology have long noted that public attitudes toward migration are structured not only by economic calculations but also by perceived cultural distance and social trust. Emmanuel Todd’s recent work, La Défaite de l’Occident (2024), contributes to this discussion by emphasizing that societies interpret geopolitical and demographic change through deeper assumptions about cultural cohesion and civilizational identity. From this perspective, differential refugee reception reflects not simply policy design but underlying social narratives about similarity, belonging, and national self-understanding. 

The framework developed by Pippa Norris and Ronald Inglehart captures these dynamics with particular clarity. Their “cultural backlash” thesis argues that support for populist parties is driven less by absolute economic deprivation than by perceived status loss among groups once embedded within dominant cultural hierarchies (Norris & Inglehart, 2019). Immigration, in this context, functions not merely as a policy issue but as a symbolic focal point through which broader anxieties about identity and social change are expressed. It becomes the terrain on which struggles over cultural authority are fought. 

The United States exhibits a parallel trajectory. The rise of Donald Trump cannot be fully understood through economic grievance alone. Empirical studies of the 2016 election have consistently shown that attitudes toward immigration, cultural change, and racial identity were among the strongest predictors of support for Trump (Sides et al., 2018). His appeal lay less in policy detail than in his ability to articulate a sense of loss—of border control, national coherence, and institutional trust. Immigration functioned as the central issue through which these concerns were politically mobilized. 

This mobilization was amplified by changes in the digital information environment. Scholars of political communication have highlighted how social media platforms and data-driven campaigning enabled more granular targeting of affective and identity-based grievances. While the precise influence of firms such as Cambridge Analytica is debated in the academic literature, broader research on “computational propaganda” and social listening suggests that political actors increasingly adapt messaging to pre-existing online sentiment patterns rather than shaping them from above (Bennett & Livingston, 2018). 

None of this implies that economic factors are irrelevant. On the contrary, the structural effects of globalization have played a crucial role in shaping the terrain on which cultural conflict unfolds. Trade exposure, deindustrialization, and regional inequality have increased perceptions of economic insecurity in many Western societies (Autor et al., 2013). However, these economic disruptions do not translate mechanically into political outcomes. Their salience is mediated through cultural interpretation. Economic decline becomes politically consequential when it is embedded within narratives of identity, recognition, and perceived neglect. 

In this sense, globalization operates as a force multiplier rather than a primary cause of populism. Communities experiencing economic stagnation are more likely to interpret immigration through lenses of competition and cultural threat, and more likely to view political elites as detached from their lived realities. Populist movements succeed precisely because they fuse economic anxiety with cultural grievance into a single coherent narrative—one that pits “the people” against both external pressures and internal elites (Mudde, 2004). 

Across Europe, parties such as the Alternative for Germany (AfD) and the National Rally (RN) in France have institutionalized this synthesis. While differing in national context, these movements share a common structure: opposition to immigration, skepticism toward supranational governance, and a broader critique of liberal elite consensus. Their success underscores the extent to which cultural backlash has become embedded within contemporary political competition. 

The policy implications are significant. If populism were driven primarily by economic inequality, then redistribution and growth-oriented policies might be sufficient to mitigate its rise. But if it is rooted in cultural backlash, such measures will prove insufficient on their own. Economic policy cannot resolve conflicts over identity, belonging, and social norms. Nor can these conflicts be dismissed as irrational without further deepening political polarization. 

A more realistic approach begins by recognizing that populism emerges from genuine, if conflicting, experiences of social transformation. The “silent revolution” identified by Inglehart has reshaped Western societies in profound ways, but it has also produced new forms of cultural stratification. In the United States, this process was accelerated by the political economy of the 1980s and 1990s, where deregulation and neoliberal convergence under both Republican and Democratic administrations coincided with the rise of cosmopolitan urban centers and multicultural policy frameworks. These developments, reinforced during the Clinton and Obama eras, contributed to a perception among some voters that cultural and institutional change was occurring without adequate democratic mediation. 

Immigration, as the most visible manifestation of these broader transformations, will therefore remain central to political conflict in advanced democracies. Understanding populism requires moving beyond the false dichotomy between economics and culture. It is the interaction between structural change and subjective perception that drives political behavior. Until this interplay is fully acknowledged, explanations will remain partial, and policy responses will continue to fall short. 

References

Inglehart, R. (1977). The Silent Revolution – Changing Values and Political Styles Among Western Publics, Princeton University Press.

Inglehart, R. & Norris, P. (2019). Cultural Backlash: Trump, Brexit, and Authoritarian Populism, Cambridge University Press.

Autor, D., Dorn, D., & Hanson, G. (2013). “The China Shock: Learning from Labor Market Adjustment to Large Changes in Trade,” ANNUAL REVIEW OF ECONOMICS, Vol. 8:205-240 (Volume publication date October 2016)  https://doi.org/10.1146/annurev-economics-080315-015041

Sides, J., Tesler, M., & Vavreck, L. (2018). Identity Crisis: The 2016 Presidential Campaign and the Battle for the Meaning of America, Princeton University Press.

Mudde, C. (2004). “The Populist Zeitgeist.” Government and Opposition, 39(4), 541–563. http://www.jstor.org/stable/44483088

Bennett, W. L. & Livingston, S. (2018). “The disinformation order: Disruptive communication and the decline of democratic institutions.” European Journal of Communication, 33(2), 122–139. https://doi.org/10.1177/0267323118760317

Todd, E. (2024). La Défaite de l’Occident, Gallimard.