The Game They Cannot Win: Nativist Populism, Agenda-Setting, and the Weaponization of Football

Morocco football fans.
Morocco and Portugal supporters gather outside Luzhniki Stadium in Moscow ahead of their FIFA World Cup group-stage match on June 20, 2018. Photo: Dreamstime.

As Morocco and the Netherlands prepare to meet in the FIFA World Cup Round of 32 on June 30, 2026, Yacine Boubia examines how European populist radical-right parties increasingly transform sporting events into opportunities for anti-immigration mobilization. Drawing on agenda-setting theory, democratic theory, and comparative political analysis, Boubia argues that football matches involving teams associated with immigrant communities have become powerful vehicles for constructing civilizational threat narratives while diverting attention from unresolved structural challenges such as housing, demographic decline, and labor shortages. From the Netherlands to Hungary, the commentary situates contemporary nativist politics within a broader crisis of governance, showing why cultural mobilization has become a substitute for policy delivery—and why liberal democracies must resist the weaponization of sport for illiberal political ends.

By Yacine Boubia

It is World Cup month, and I have been watching more football than is perhaps professionally defensible. There is something about the tournament format—the compressed stakes, the improbable trajectories, the way national narratives crystallize around eleven players on a pitch—that makes it simultaneously the most democratic and the most politically charged sporting spectacle on earth. I follow these games as a football fan. I analyze what surrounds them as a researcher with a background in media and political communication. And what surrounds tomorrow’s (June 30) Round of 32 match between Morocco and the Netherlands has very little to do with football.

Over the past week, a coordinated mobilization has taken shape across Dutch political and media ecosystems—amplified by far-right networks, social media influencers, and the deliberate interventions of Geert Wilders and the Party for Freedom—that has transformed a round of 32 fixture into a site of civilizational anxiety and explicit immigration politics. The central claim propagated by Wilders and his allies is as structurally revealing as it is empirically unfalsifiable: that Moroccans will burn Amsterdam regardless of the result. If Morocco wins, the riots confirm the threat. If the Netherlands wins and incidents follow, they become evidence of Moroccan inability to accept defeat. If nothing occurs, the vigilance is credited. Every possible empirical outcome confirms the narrative that was constructed before a single player set foot on the pitch.

This is not a security analysis. It is political strategy—and it is a strategy with a recent precedent. Last month, French political and media actors spent ten days of prime media real estate anticipating disorder surrounding the PSG Champions League final, ultimately producing a few isolated incidents far smaller in scale than the anticipatory frame had constructed. The pattern is now establishing itself across European radical-right ecosystems: sporting events involving teams associated with immigrant communities are being systematically converted into opportunities for anti-immigration mobilization—moments when the cultural threat narrative can be activated, amplified, and installed as the dominant interpretive lens through which social reality is understood, at minimal political cost and with maximum emotional intensity.

This commentary examines that strategy analytically. It argues that the mobilization surrounding the June 30 match is not simply opportunistic xenophobia—though it is certainly that—but a deliberate and structurally significant political operation through which radical-right populist parties, operating within the imperatives of the contemporary attention economy, compensate for the absence of serious governing programmes addressing the structural conditions that actually shape their citizens’ lives. Understanding why requires examining both the agenda-setting mechanism that the strategy exploits and the structural conditions of European nativist populism that make sporting events politically necessary as substitutes for governance.

Radical Right Populism and the Weaponization of Sporting Events

Populist radical-right (PRR) parties share a defining structural characteristic that distinguishes them analytically from both classical conservative parties and the broader category of populist movements: they combine a maximalist identitarian programme, organized around ethnic, cultural, and civilizational threat narratives, with a conspicuous absence of serious governing proposals addressing the structural conditions that produce the material grievances their constituencies experience. Housing affordability, wage stagnation, demographic sustainability, and public service provision—the actual conditions shaping the daily lives of their voters—receive rhetorical acknowledgment but no policy architecture capable of addressing their structural causes. What these parties offer instead is what their governing vacuum requires: the permanent mobilization of cultural emergency.

Sporting events involving teams associated with immigrant communities have emerged as particularly efficient vehicles for this mobilization. They concentrate public attention at a predictable moment. They activate identity and belonging as primary emotional registers. They provide a binary narrative structure—us against them—that maps directly onto the populist frontier between the authentic people and the threatening other. And, crucially, they generate media amplification that radical-right parties cannot reliably produce through the routine operations of parliamentary politics. The anticipatory threat narrative surrounding a football match achieves in seventy-two hours what months of policy debate cannot: the installation of immigration as the dominant interpretive framework for social reality, occupying the prime media real estate that democratic governance should be using to address the structural conditions that the parties campaigning around this match have no programme to resolve.

Bernard Cohen (1963) observed that the press may not tell people what to think, but it is stunningly successful in telling people what to think about. McCombs and Shaw’s (1972) subsequent empirical development of agenda-setting theory demonstrated that the salience of issues in media coverage directly and measurably predicts their salience in public opinion—not through direct persuasion, but through the allocation of attention that determines which problems citizens regard as most important. The radical right’s systematic deployment of sporting events as vehicles for anti-immigration mobilization represents an intuitive mastery of this mechanism, adapted to the contemporary attention economy’s imperatives of emotional intensity, narrative simplicity, and viral amplification.

The unfalsifiable structure of the Wilders threat narrative surrounding June 30’s match is the mechanism’s most sophisticated expression. A frame constructed so that no empirical outcome can disconfirm it does not function as a security assessment—it functions as a permanent agenda-installation device. It ensures that, whatever occurs on June 30 evening in and around Amsterdam, immigration will be the interpretive framework through which it is processed. The disorder that materializes in these contexts—where it occurs at all—is typically produced by a specific and demographically narrow subgroup of peripheral urban youth whose tensions are the product of structural exclusion, decades of concentrated social housing policy, spatial segregation, and underinvestment in public services, rather than of cultural disposition or community-wide political orientation. 

The conflation of this subgroup with an entire diaspora, and then with immigration as a political category, is the logical operation through which the agenda-setting strategy converts a sporting event into an immigration crisis. It is an operation that serves parties whose governing programmes offer no answer to the structural exclusion that produces the tensions they then attribute to immigration itself.

The Red Tie Without the Conditions: European Nativist Imitation and Its Structural Limitations

Populism, as Ernesto Laclau argued, is not defined by ideological content but by a specific discursive logic: the construction of a frontier between an authentic people and a corrupt elite, the equivalential articulation of diverse grievances into a unified political identity, and the emergence of a leadership that claims to embody the popular will against its institutional betrayers. This logic is structurally indifferent to ideological direction, but it is not structurally indifferent to the material conditions within which it operates. Populism requires more than rhetoric; it requires conditions of possibility that rhetoric alone cannot supply.

The global resonance of Donald Trump’s political project has generated an imitative dynamic across Western democracies that systematically misreads the sources of its success. From Wilders in the Netherlands to Milei in Argentina, from the remnants of Fidesz’s international network to the nativist movements proliferating across Central and Eastern Europe, a recognizable political style has travelled: the combative social media register, the civilizational threat narrative, and the explicit identification of immigration as the master explanation for national decline. These movements wear the red tie of European nativist respectability without the structural conditions that made the American original politically sustainable. They perform the rhetoric without the infrastructure. They campaign for cultural homogeneity in societies whose population replacement already depends on the immigrant fertility they campaign against.

Trump operated within a specific constellation of structural advantages that has no European equivalent. Continental scale—9.8 million square kilometers, of which Texas alone covers an area approximately five times the total surface area of France—that absorbs the contradictions of cultural conflict and provides physical space for demographic growth without the density pressures defining European housing politics. Military and technological supremacy—satellite infrastructure, digital platform dominance, and the algorithmic architecture of the very social media networks that Wilders uses to conduct his cultural sovereignty campaign—that insulates domestic nationalist posturing from its geopolitical consequences. And a demographic reserve in Latin America that operates within the American economic and geopolitical sphere of influence, rendering immigration restriction simultaneously performable and practically reversible: the door can be closed and reopened as political and economic conditions require because the reserve does not diminish in the interim.

Wilders possesses the aesthetic without the architecture. He campaigns against immigration in a country of 41,543 square kilometers—approximately the size of the Dallas–Fort Worth metropolitan area—whose housing crisis is so acute that young Dutch people cannot afford to form independent households, whose fertility rate of 1.46 sits well below the 2.1 replacement threshold, and whose economy is structurally dependent on the immigrant labor force he campaigns against. 

Poland—whose successive nationalist governments have maintained some of the most hostile positions toward immigration in the EU, and whose fertility rate of 1.14 is among the lowest in Europe—simultaneously constitutes by far the largest source of EU labor migrants in the Netherlands, concentrated in the transport, logistics, and service sectors that the Dutch economy structurally requires, attracted by Dutch wages, which are among the highest in continental Europe, and by a professional environment that operates largely in English. These are not anomalies within the nativist project. They are its structural consequences: the emigration of the native workforce that pro-natalist and anti-immigration politics cannot retain, absorbed by the receiving economies that the same political movements claim to protect.

The football mobilization is the clearest possible expression of this governing vacancy. When a political movement with no serious housing programme, no credible fertility policy, and no coherent account of how its economy functions without the immigrant labor it campaigns against requires a Round of 32 World Cup fixture to generate the cultural conflict it cannot produce through governance, it reveals the depth of that vacancy. The game is not incidental to the political project. It is necessary to it—a substitute for the governing capacity the movement does not possess and the structural conditions it cannot address.

It is worth noting the precise character of the Moroccan squad’s relationship to Dutch society. Three players on the Moroccan national team hold Dutch nationality. In the Wilders framework, this detail does not complicate the nativist argument—it confirms it. Legal citizenship, in the nativist worldview, does not confer cultural belonging. A person of Moroccan origin holding a Dutch passport who chooses to represent Morocco demonstrates, for Wilders and his allies, the impossibility of genuine integration rather than its achievement: evidence of dual loyalty, of the fundamental unassimilability of a population that cannot be made Dutch regardless of its institutional status. 

The frame therefore does not turn on passport holding. It turns on ethnic and civilizational categories that civic citizenship cannot alter—which is precisely what liberal democracy‘s foundational commitment to civic, rather than ethnic, citizenship is designed to reject. Wilders conducts this campaign on X, a platform owned by an American billionaire and running on American digital infrastructure. The tools of civilizational defense are provided by the very American technological dominance that the populist critique of globalism targets in other registers. The contradiction is structural, not rhetorical.

The Demographic Data That Nativism Cannot Answer

The fertility data across the European Union constitutes the most decisive empirical challenge to the nativist demographic project. According to Eurostat, the EU total fertility rate fell to 1.34 in 2024 — a historic low since the institution began tracking the aggregate figure in 2001, and a figure that stands at barely two-thirds of the 2.1 replacement threshold. Not a single EU member state reaches replacement level. The Netherlands sits at 1.46. Poland sits at 1.14. 

In 2024, 24 percent of newborns across the European Union had a foreign-born mother. European population replacement is already structurally dependent on immigrant fertility to a degree that no nativist policy programme can realistically reverse. The parties mobilizing the June 30 football match as an immigration crisis have no policy response to this demographic reality—because acknowledging it would require acknowledging that the immigrant communities they campaign against are structurally necessary to the demographic survival of the societies they claim to protect.

The contrast with the United States is material. Trump’s America possesses, in Latin America, a demographic reserve operating within its economic and geopolitical sphere of influence—hundreds of millions of people, economically motivated to migrate, geographically proximate, and available for rapid mobilization at any moment of political opening. The performative restriction of immigration does not eliminate this reserve. It holds it in suspension. European nations have no equivalent. Their demographic survival requires immigration not as a policy preference but as a structural necessity—and the media apparatus that allocates its prime real estate to the anticipated disorder surrounding football matches involving immigrant-community teams is not informing citizens about this structural reality. It is systematically displacing it in favor of a cultural threat narrative that serves the parties with the least to offer on the actual conditions of European demographic survival.

The Orbán Laboratory: What Sixteen Years of the Nativist Project Produced

The most instructive empirical test of European nativist politics is Hungary under Viktor Orbán — and the results are now available with unusual completeness. In his 2014 Băile Tușnad speech, Orbán explicitly declared his intention to construct an illiberal state, rejecting the liberal democratic framework of institutional pluralism and cultural openness in favor of ethnic nationalist cohesion and demographic protectionism. His government subsequently allocated approximately five percent of GDP to pro-natalist subsidies and maintained the most sustained anti-immigration political programme in European history for sixteen consecutive years.

The demographic results are documented with precision. Hungarian emigration to other EU member states accounted for 37.8 percent of Hungary’s total population decline between 2014 and 2024. The Come Home, Young People repatriation initiative—funded at approximately 245,000 euros—returned 105 individuals before being abandoned. Hungary’s EV battery industry, the second largest in Europe and the government’s economic showcase, operates on migrant labor, primarily Filipino and Ukrainian workers recruited internationally to fill positions that the domestically depleted workforce cannot supply. The anti-immigration government became structurally dependent on the immigration it campaigned against.

On 12 April 2026, the Hungarian electorate delivered its verdict. Péter Magyar’s Tisza Party defeated Fidesz, ending Orbán’s sixteen years in power. The laboratory is closed. The most sustained European attempt to construct a viable illiberal nativist project produced a demographically weakened country, an economically contradictory labor market, and, ultimately, an electoral rejection by the citizens it claimed to represent. The movements imitating this project across Europe—mobilizing football matches because they cannot mobilize governing results—are at earlier stages of a trajectory whose destination Hungary has now reached. The message is waning. The red tie travels. The conditions do not.

The Game and the Strategy: What Is Actually at Stake

Morocco and the Netherlands will play a round of 32 World Cup match on June 30, 2026. What is at stake on the pitch is a football match — ninety minutes of sporting competition that millions of people across the world will watch as a moment of collective experience, legitimate national pride, and the particular joy that football uniquely generates across cultural and national boundaries. What is at stake in the political theatre surrounding it is something considerably more consequential: the question of whether PRR parties can successfully convert a sporting event into an immigration mobilization vehicle that displaces housing, wages, demographic sustainability, and the structural conditions of democratic life from the public agenda.

The Moroccan players—three of whom hold Dutch nationality, the remainder of whom have lived, studied, and built careers across Europe and the world—are not participants in this political theatre. They are its object. They have been constructed, through the agenda-setting operation that Wilders and his allied media networks have conducted over the past week, as the embodiment of a civilizational threat that their presence on a football pitch is made to confirm. 

The hundreds of millions of people across Morocco, the Moroccan diaspora, and the broader Global South who will watch this match are watching something that matters to them entirely independently of European radical-right politics: a moment in which their nation competes on genuinely equal terms in the world’s relatively most democratic sporting competition. That this moment has been instrumentalized—converted into prime media real estate for an immigration mobilization strategy—represents a precise and deliberate political choice by actors who have calculated that the emotional intensity generated by eleven footballers exceeds anything their governing programmes can produce.

The disorder that the anticipatory narrative predicts—and that the unfalsifiable structure of the frame will claim to have confirmed regardless of what occurs—will not, if it materializes, be the expression of a community or a culture. It will be the expression of a specific subgroup of peripheral urban youth whose relationship to structural exclusion is the product of fifty years of European urban policy, of the banlieues and the ring roads and the social housing projects built at a deliberate distance from economic opportunity and civic life. Naming that exclusion as its cause, rather than the cultural pathology that the nativist frame installs in its place, is the analytical and democratic responsibility that the media apparatus surrounding the match has thus far declined to discharge.

Conclusion: Liberal Democracy’s First Imperative

Football has historically offered democratic societies something rare and valuable: a space in which the political identities that governance enforces are temporarily suspended in favor of a shared human experience. The systematic weaponization of that space by PRR parties—its conversion into the primary vehicle through which immigration is installed as the permanent priority of the public agenda—is not incidental to the illiberal project. It is constitutive of it. Orbán declared in 2014 that he would build an illiberal state. What he built was a country that haemorrhaged its youth, imported the workers it ideologically rejected, and, on 12 April 2026, received the electoral verdict of its own citizens. The laboratory failed. The message is waning. The red tie travels across European borders. The conditions that would make the project viable do not.

Liberal democracies face a first imperative that is prior to any debate about immigration policy, border management, or cultural integration: the imperative to stabilize multicultural societies, preserve the institutional architecture that makes demographic diversity politically manageable, and refuse the transition to illiberal alternatives whose empirical record—as Hungary now conclusively demonstrates—produces the opposite of their stated goals. This imperative includes a media responsibility that the weaponization of sporting events makes urgent: to identify and name the agenda-setting strategy through which PRR parties convert football matches into vehicles for immigration mobilization, and to resist the allocation of prime media real estate to anticipatory threat narratives whose unfalsifiable structure serves no democratic function. It serves only the movements that require permanent civilizational emergency as a substitute for governing capacity—movements whose structural fragility the mobilization surrounding June 30 game reveals more clearly than any polling data could.

On June 30, 2026, Morocco and the Netherlands will play football. The players on both sides will contribute to a spectacle that brings joy to people across the world—people from the Global South who watch this tournament as one of the few arenas in which their nations compete on genuinely equal terms with the industrialized world, and who deserve to do so without their joy being instrumentalized for political projects whose failure the demographic data, the electoral record, and the structural analysis of the continent on which they are played have already confirmed. Liberal democracy should be larger than the fear of eleven players. It should be larger, above all, than the political strategy that requires eleven players to perform the work that a governing programme cannot. 


 

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