Who do people trust in politics, and why? Our online survey experiment reveals that trust and credibility are driven less by emotional victimization narratives and more by partisanship. Political messages resonate most when they align with the audience’s ideological beliefs, overshadowing the impact of emotional appeals. These findings highlight the power of identity in shaping perceptions and the challenges of bridging partisan divides in today’s polarized landscape. Tailored messaging that speaks to shared values remains key to building trust and engagement.
In today’s hyperconnected world, the arena of political debate has shifted from parliaments and rallies to the digital stage of social media. Here, every post has the potential to build trust or spark outrage, amplifying voices and emotions in ways that redefine public discourse (Huszár et al., 2021; Yarchi et al., 2020). Our study examines this dynamic space, exploring how political affiliation and narratives of victimhood shape perceptions of credibility and emotional engagement.
At the heart of this research lies a fundamental question: “How do people decide whom to trust?” Furthermore, we ask, “How do identity and emotion shape these judgments?” To explore these questions, we conducted an experiment that reflects the digital realities of political communication. Using AI-generated posts, participants were exposed to messages from representatives of two ideologically distinct UK political parties: the right-wing populist Reform UK and the progressive Green Party. Some posts portrayed the communicators as victims of political persecution, while others focused solely on party platforms. By combining new technology with real-world political dynamics, the study examines the intersection of emotion, trust, and identity. As social media increasingly becomes the dominant arena for political persuasion (De Zúñiga et al., 2022a, 2022b), understanding how these factors influence public opinion is essential for addressing the challenges of modern democracy.
The Online Survey Experiment
Imagine scrolling through your social media feed, where political messages compete for attention amid a sea of hashtags and soundbites. This study aimed to replicate that environment by exposing participants to custom-designed posts that mirrored the type of content people encounter daily on platforms like X. After engaging with these posts, participants provided their reactions through a survey, enabling us to measure two critical factors: the extent to which they trusted the messages and their emotional responses.
The experiment was designed to explore the relationship between political affiliation and emotional appeals. To achieve this, we introduced a fictional candidate representing either the Green Party or Reform UK. The fictional candidate either portrayed themselves as a victim of political persecution or focused solely on communicating their party’s agenda, avoiding any mention of personal hardship. This deliberate design allowed us to investigate how the intersection of identity politics, emotional narratives, and party alignment shapes perceptions of trust and credibility in the digital age.
By simulating the dynamics of online political discourse, the study offers insights into how emotional and ideological cues influence the way people perceive and engage with political messaging. In a world where social media serves as the primary battleground for political persuasion, understanding these mechanisms is more critical than ever.
Trust and Emotions in A Polarized World
In the polarized world of politics, trust and credibility are often elusive goals. Our preliminary findings offer intriguing insights into what makes political messages resonate—or fail—depending on the audience. Messages framed as coming from a Green Party candidate consistently inspired higher trust and credibility compared to those attributed to a Reform UK candidate, particularly among our predominantly left-leaning sample. This trend held true regardless of whether victimization narratives were employed. In essence, partisanship outweighs narrative.
Interestingly, our findings suggest that victimization narratives—often a powerful emotional tool in political rhetoric—didn’t significantly influence trust or credibility within the same political frame. Instead, political ideology appears to be an effective barrier to rhetorical strategy, lending credence to the idea of partisans being stuck in echo-chambers, preventing them from accepting opposing messages.
But there’s another layer to this story: political alignment. For left-leaning individuals, the Green Party’s message was consistently rated as more trustworthy and credible than Reform UK’s, across all scenarios. On the other hand, right-leaning individuals were less swayed by the policy frame, though they showed a slight preference for Reform when victimization narratives were included. This dynamic highlights how deeply our ideological beliefs shape the way we perceive political communication, with certain rhetorical strategies being effective for some but not others.
These findings carry a potentially important lesson for political strategists and communicators. Tailoring messages to match the values and priorities of a target audience is not just effective—it’s essential. While the Green Party’s approach seemed to appeal broadly, Reform struggled to build credibility, especially among left-leaning individuals. Furthermore, it seems that relying on victimization narratives alone may not be enough to shift perception among those not already susceptible to such rhetoric. Ultimately, it’s more likely that the strength of the policy message and its alignment with the audience’s worldview could make the real difference.
These preliminary findings are interesting because they remind us that politics isn’t just about policies; it’s about people. To win trust and build credibility, politicians need to understand the hearts and minds of those they seek to persuade. And that means crafting messages that resonate not only with their base but with the broader public.
Implications for Politics and Polarization
In an era of deepening political divides, understanding the dynamics of trust and credibility in communication is essential. This study highlights a key insight: the identity of the messenger often outweighs the content of the message. For political actors, this reality carries significant implications, particularly in creating narratives that resonate across ideological lines.
Reassessing Victimhood Narratives
While victimhood is often portrayed as a powerful rhetorical device (Armaly & Enders, 2021; Hronešová & Kreiss, 2024), this research suggests that its impact on trust and credibility may be overstated, particularly when the core message lacks alignment with the audience’s values. Although victimization can evoke empathy, it is not a panacea for overcoming ideological divides. Rather than relying on emotional appeals, politicians must recognise that the framing of their policies—and their alignment with the audience’s worldview and expectations—plays a far more critical role in shaping (positive) perceptions.
The Polarizing Force of Echo Chambers
The findings also bring to attention the risks of echo chambers. People are far more likely to trust narratives that align with their political affiliations, reinforcing a selective feedback loop that limits exposure to diverse perspectives. This dynamic can deepen polarisation, narrowing opportunities for meaningful dialogue (Bliuc et al., 2024). As trust becomes a partisan commodity, the gap between ideological groups grows, making it increasingly difficult to foster a shared sense of reality.
The Emotional Costs of Division
The emotional divide between ideological camps is another sobering takeaway. Messages from one’s political in-group are often met with admiration and pride, while those from the out-group trigger anger and distrust. This emotional schism exacerbates societal divisions, perpetuating cycles of antagonism (Harteveld, 202; Whitt et al., 2020). Over time, these entrenched emotional responses weaken the potential for compromise, dialogue, and understanding.
A Broader Context of Political Messaging
Beyond immediate political debates, the study hints at broader social trends, including the role of nostalgia and perceived cultural threats. Those who feel their heritage or values are under siege may be particularly vulnerable to messaging framed around urgency or loss. In this context, the study shows a troubling tendency in modern politics: the weaponization of emotion (see also Hidalgo-Tenorio & Benítez-Castro, 2021). When political narratives prioritize emotional impact over substantive discussion, the space for genuine policy debate diminishes.
Concluding Remarks: Toward a Healthier Democracy
If we are to support a more informed and less polarized democracy, we must move beyond strategies that merely stoke division. This begins with critical media literacy: citizens must learn to question not only the content of political messages but also the emotional appeals embedded within them. For political leaders, the challenge lies in promoting narratives that resonate without exploiting emotions or deepening divides. Authenticity, truthfulness, and a commitment to civil disagreement should guide political communication.
Overall, political narratives are likely to achieve their greatest impact when they resonate strongly with a partisan audience by aligning with its values, beliefs, and identity. Such tailored appeals foster emotional engagement and reinforce shared purpose among supporters. Without this initial alignment, narratives will likely fail to mobilize the base or sustain its commitment.
At its heart, this research reflects an increasing complexity of the relationship between emotion, trust, and political identity. It reminds us that our perceptions of credibility are shaped as much by how we feel as by what we hear. To navigate the volatile waters of modern politics, we must prioritize intellectual humility and create spaces for open dialogue. Only by bridging ideological divides can we build a society where trust transcends partisan loyalties, paving the way for a more inclusive and informed democracy.
Funding: This work was supported by the Australian Research Council [ARC] under Discovery Grant [DP220100829], Religious Populism, Emotions and Political Mobilisation and ARC [DP230100257] Civilisationist Mobilisation, Digital Technologies and Social Cohesion and Gerda Henkel Foundation, AZ 01/TG/21, Emerging Digital Technologies and the Future of Democracy in the Muslim World.
(*) Daniel Sebastian Courtney is a PhD candidate in Psychology at the University of Dundee, focusing on the impact of publicly sharing opinions on overconfidence. His research interests include social media behavior, conspiracy ideation, misinformation, polarization, and nationalism. He holds an MSc in Developmental Psychology from the University of Dundee, with a dissertation on nonlinguistic context effects on reading times in social media posts, and an MA in Applied Linguistics from the University of Birmingham, where he explored metaphor and metonymy in English and Japanese. Courtney has published on vaccine hesitancy and collective action, and has extensive teaching experience in psychology and English, including positions at Meiji Gakuin, Sophia, Obirin, and Josai International universities in Japan.
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Bliuc, A. M., Betts, J. M., Vergani, M., Bouguettaya, A., & Cristea, M. (2024). A theoretical framework for polarization as the gradual fragmentation of a divided society. Communications Psychology, 2(1), 75. https://doi.org/10.1038/s44271-024-00125-1
De Zúñiga, H., González-González, P., & Goyanes, M. (2022a). Pathways to Political Persuasion: Linking Online, Social Media, and Fake News With Political Attitude Change Through Political Discussion. American Behavioral Scientist.https://doi.org/10.1177/00027642221118272.
De Zúñiga, H., Marné, H., & Carty, E. (2022b). Abating Dissonant Public Spheres: Exploring the Effects of Affective, Ideological and Perceived Societal Political Polarization on Social Media Political Persuasion. Political Communication, 40, 327 – 345. https://doi.org/10.1080/10584609.2022.2139310.
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Hronešová, J., & Kreiss, D. (2024). Strategically Hijacking Victimhood: A Political Communication Strategy in the Discourse of Viktor Orbán and Donald Trump. Perspectives on Politics. https://doi.org/10.1017/s1537592724000239.
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How does Erdogan’s populist rhetoric resonate with his supporters? Our study dives into his use of nostalgia, threat, and unity to rally his base. We found that while Erdogan and his followers align on “threat” messaging—framing enemies as existential dangers—supporters amplify this far more than his calls for unity. Nostalgia for Turkey’s Ottoman past adds a powerful emotional pull, fueling his vision of a revived Islamic identity. These findings reveal how populist language not only connects leaders to their base but also reshapes grassroots narratives, driving division and loyalty in equal measure.
Populist movements have reshaped politics worldwide, and language lies at their heart. This study explores how rhetoric may drive these movements by focusing on Recep Tayyip Erdogan, Turkey’s President, and examining three key strategies in his communication style. Crucially, it also looks at how these strategies echo in the voices of his supporters.
Populism is often defined as a specific political communication style that emphasizes proximity to the “people,” takes an anti-establishment stance, and stresses the homogeneity of the people by excluding certain segments or subgroups of the public (Jagers & Walgrave, 2007). Populist communication is typically polarizing (Bliuc et al, 2024) and juxtaposes the virtuous “people” against a “corrupt elite,” portraying the people as the sole legitimate source of political power (Bonikowski & Gidron, 2016). It combines key messages (content) with stylistic devices (form), often using social media platforms rather than traditional media (Engesser et al., 2017; Ernst et al., 2019).
Moreover, populism is often used as a strategic tool by political challengers, particularly those distant from the center of power, to mobilize support by positioning themselves as outsiders (Bonikowski & Gidron, 2016). Populist communication styles can be understood through the dimensions of identity construction, rhetorical style, and media relationship, and they can influence power relations and political actors of both right and left (Block & Negrine, 2017).
Erdogan has long been established as a populist leader. His communication during critical national events from 2013 to 2023 (for example, national and local elections, the 2016 coup attempt, or the 2017 constitutional referendum) provides an opportunity to understand what rhetorical constructions are present in his discourse and how they can be transmitted and reflected among the population.
Nostalgia has been well-documented in populist rhetoric and typically idealizes collective memories from a supposed golden age (Kenny, 2017; Karakaya, 2018; Elçi, 2021; Menke & Wulf, 2021). Threat, or division, is a further rhetorical device that describes external or internal dangers to create solidarity among supporters as well as a sense of urgency, with xenophobia and racism typically supporting such developments (Rydgren, 2003).
This paper investigates how such rhetorical devices manifest in the rhetoric of both Erdogan and his supporters. Using a combination of thematic analysis and machine learning, we analyze speeches from Erdogan alongside interview data from his grassroots supporters. This study uniquely addresses both the supply of political narratives (the leader’s messaging) and the demand for these narratives (the grassroots reception and reproduction). This allows for a direct comparison of how Erdogan’s language resonates with and influences his supporters.
Erdogan’s Populism
Erdogan’s leadership has reshaped Turkey’s political landscape through a distinctive form of populism often referred to as “civilizational populism.” As the leader of the ruling Justice and Development Party (AKP), Erdogan has framed political conflicts as existential struggles between civilizational identities, casting himself and his party as defenders of Islamic values against the perceived encroachments of secular and Western influences (Yilmaz & Morieson, 2022).
Erdogan’s populist narrative constructs a stark dichotomy between the “righteous people” and the “corrupt elite.” The latter, often characterized as Westernized secularists, are portrayed as detached from Turkey’s authentic Islamic identity (Yilmaz, 2021). These narrative leverages historical grievances, particularly the exclusion of religious conservatives during the Kemalist era, to rally support (Morieson et al., 2024). By drawing upon Turkey’s Ottoman-Islamic heritage, Erdogan positions himself within a broader narrative of resistance against Western hegemony and secular modernity, aligning his leadership with the defense of an Islamic civilization (Yilmaz & Morieson, 2023; Morieson et al., 2024).
Central to Erdogan’s rhetoric is the portrayal of Turkey as besieged by both external adversaries and internal subversives. He often attributes domestic challenges to foreign conspiracies and malign influences, framing himself and his administration as the bulwark against these existential threats (Yilmaz & Shipoli, 2021; Yilmaz et al., 2021). This narrative fosters a siege mentality, consolidating support through fear and the promise of protection (Tas, 2020; Yilmaz & Morieson, 2023).
Following the failed 2016 coup attempt, Erdogan framed the incident as a plot by foreign and domestic enemies, thereby justifying widespread purges within the state and society (Yilmaz, 2021). He depicted the AKP as the ultimate safeguard of Turkey’s sovereignty and Islamic values, branding critics and opponents as traitors and adversaries of both the state and religion (Tas, 2020). He emphasizes national unity, urging all segments of society to come together under his leadership to strengthen Turkey’s cohesion. He calls for solidarity against perceived enemies, emphasizing the need to transcend ethnic, sectarian, and ideological divides to protect the “true people” of Turkey led by himself. By framing himself as the sole political force capable of safeguarding this unity, Erdogan consolidates his support base while marginalizing dissenters as disruptors of national harmony (Yilmaz & Bashirov, 2018; Yilmaz & Morieson, 2023).
Erdogan frequently evokes a romanticized restorative nostalgic vision of the Ottoman Empire, portraying it as a pinnacle of Islamic grandeur and cultural richness. This deliberate invocation of the past serves to cultivate a collective yearning among supporters for a return to Turkey’s former glory (Karakaya, 2018; Elçi, 2021; Yilmaz, 2021). By aligning his leadership with this illustrious heritage, Erdogan crafts a narrative suggesting his governance continues the Ottoman legacy, aiming to reestablish Turkey’s prominence on the global stage (Yilmaz & Bashirov, 2018; Yilmaz & Morieson, 2022).
The Study – What We Did
Our study forms part of an Australian Research Council Discovery Grant project, led by Ihsan Yilmaz and Ana-Maria Bliuc. As a component of the broader project, Erdogan’s speeches from 10 significant national events between 2013 and 2023 were systematically collected. Additionally, 52 of his supporters in Istanbul were interviewed using semi-structured format. The interviews were transcribed and translated into English. The data gathered from Erdogan’s speeches and interviews forms the foundation of our study.
The language analysis was conducted in two primary stages. An inductive thematic analysis was first performed to manually identify examples of two a priori rhetorical devices: nostalgia and threat. These two themes were then used as inputs into a seeded sequential Latent Dirichlet Allocation (LDA) model (Watanabe & Baturo, 2024) which was then used to identify language (words) associated with themes in Erdogan’s speeches. This process also revealed a third residual rhetorical device present in his discourse: unity.
Using a dictionary of thematic labels (terms related to each rhetorical device) identified using LDA, zero-shot text classification (Alcoforado et al., 2022) was then used to identify the presence of these key rhetorical sentiments in Erdogan’s speeches and his supporters’ discourse. The analysis used the xlm-roberta-large-xnli classification model (Hugging Face, 2024; Conneau, 2018) to categorize sentences into the predefined themes: Unity, Nostalgia, Threat, or None, depending on their thematic alignment. A confidence threshold of 0.85 was set to ensure classification accuracy whereby sentences above this threshold were deemed to contain these themes. The comparative analysis then identified the thematic alignment between the leader’s rhetoric and his supporters’ discourse, highlighting similarities and differences in the prevalence of the three rhetorical themes.
Results & Implications
This research quantitatively evaluates the rhetorical alignment and divergence between a populist leader and his supporters. The findings reveal that Unity (8735 sentences; 8.41%) and Threat (8500 sentences; 8.19%) were the most prevalent rhetorical devices in Erdogan’s speeches, with Nostalgia being comparatively less prominent (506 sentences; 0.49%).
Examining the sentences identified as Nostalgia, Unity, and Threat over time, it appears that the proportions of all three remained relatively consistent over time, apart from 2016 which had the highest proportion of threat discourse (i.e., during the 2016 coup). See Figure 1 below.
Figure 1. Proportion of Unity, Threat, and Nostalgia discourse within Erdogan’s speeches over time.
Similarly, the interview data from his supporters shows Threat (1563 sentences; 5.51%) as the dominant rhetorical device, followed by Unity (700 sentences; 2.47%) and Nostalgia (52 sentences; 0.18%). These results indicate both alignment and divergence between Erdogan and his supporters, with alignment in the overall prevalence of Threat and Nostalgia, but a notable divergence in the frequency of Unity rhetoric.
The findings suggest that supporters may either amplify threat rhetoric while deprioritizing or underutilizing unity-based messaging. This could reflect a selective resonance with certain aspects of Erdogan’s rhetoric. Threat amplification (i.e., conflict-oriented narratives) may signal the emotional or strategic appeal of threat rhetoric within populist movements, while less emphasis on unity could indicate that it has limited perceived relevance or applicability in grassroots contexts.
This combination of alignment and divergence demonstrates a bit of a dichotomy with respect to rhetorical transmission. On one hand, the alignment demonstrates how populist rhetoric enters supporters’ discourse, and embeds themes of exclusion, moral division, and collective identity into their language. But, on the other hand, the divergence shows that supporters may prioritize certain themes over others based on their own interpretations or circumstances. It could also be the case that unity messaging does not carry the same level of emotional urgency that threat-based rhetoric does. While unity messaging is often framed as positive and affirming, it can lack the intensity that divisive and threatening language provides. Threat rhetoric, on the other hand, inspires more emotional responses such as fear and anger, which are more likely to provoke immediate and powerful reactions. This emotional charge may make threat-oriented messages more compelling and memorable, especially in the context of populist movements where a sense of crisis or danger is central to the narrative.
Through representations of nostalgia, threat, and unity, Erdogan builds a collective identity that contrasts many virtuous “people” with corrupt elites and this method reflects the key themes of populist communication. Our study shows that these themes are not only present in Erdogan’s speeches but are also, somewhat proportionally, internalized and reproduced in the language of his supporters. The language used by political leaders can be viewed as a tool for identity formation, as it can become embedded into the daily speech and thoughts of their followers, as demonstrated within this study. This promotes feelings of solidarity, legitimizes political power, and motivates action.
Overall, our findings show that political leaders can sustain influence over their supporters through carefully crafted rhetorical constructions that resonate with their audience’s values, emotions, and social identities. While far-right populist leaders may claim to promote unity and cohesion, their strategies often involve exploiting social divisions and consolidating national identity in ways that can ultimately reduce social trust and increase tensions between groups (Jay et al., 2019). For example, populism’s rise is closely linked to xenophobia and political violence through mechanisms of power consolidation, symbolic violence, and socio-political grievances. On top of this, nostalgic constructions create a narrative that contrasts a glorified past with a troubled present, which can further cause unrest. Understanding these dynamics is essential for addressing the challenges posed by populist movements and mitigating their impact on society.
Funding: This work was supported by the Australian Research Council [ARC] under Discovery Grant [DP220100829], Religious Populism, Emotions and Political Mobilisation and ARC [DP230100257] Civilisationist Mobilisation, Digital Technologies and Social Cohesion and Gerda Henkel Foundation, AZ 01/TG/21, Emerging Digital Technologies and the Future of Democracy in the Muslim World.
(*) Dr Matthew J. Belanger is a Lecturer in the Department of Sociology, Social Policy, and Criminology at University of Stirling, United Kingdom. He serves on the research advisory board at the Recovery Outcomes Institute and is on the board of directors at Recovery Scotland. He has a BSc in Kinesiology (2017) from the University of Massachusetts – Amherst, an MSc in Brain Sciences (2019) from the University of Glasgow, and a PhD in Addiction Psychology/Data Science (2024) from the University of Dundee, where he studied biopsychosocial factors influencing addiction recovery. Previously, he worked as a research scientist in the Department of Psychiatry and Psychotherapy at Universitaetsklinikum Carl Gustav Carus in Dresden Germany, undertaking research concerning environmental influences on behaviour. Beyond addiction recovery, Belanger’s interdisciplinary research also heavily involves the application of machine learning in sociological and political contexts.
(**) Dr. John Betts is a Senior Lecturer in the Department of Data Science & AI at the Faculty of Information Technology, Monash University, Australia. He holds a PhD in Operations Research from Monash University, alongside qualifications in statistics, mathematics, and education. His expertise lies in computational modeling, optimization, simulation, and data science, with applications spanning social sciences, medicine, and manufacturing. His research has made significant contributions to areas such as online political behavior, prostate cancer treatment, and Just-in-Time (JIT) manufacturing. Noteworthy collaborations include studies on the influence of online influencers in societal polarization and the effects of local socio-political events on far-right online communities.
References
Alcoforado, A., Ferraz, T. P., Gerber, R., Bustos, E., Oliveira, A. S., Veloso, B. M., … & Costa, A. H. R. (2022) ‘ZeroBERTo: Leveraging zero-shot text classification by topic modeling’, International Conference on Computational Processing of the Portuguese Language, pp. 125-136. Cham: Springer International Publishing.
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Block, E. & Negrine, R. (2017) ‘The populist communication style: Toward a critical framework’, International Journal of Communication Systems, 11, pp. 178-197.
Bonikowski, B. & Gidron, N. (2016) ‘The populist style in American politics: Presidential campaign discourse, 1952–1996’, Social Forces, 94(4), pp. 1593-1621.
Conneau, A., Khandelwal, K., Goyal, N., Chaudhary, V., Wenzek, G., Guzmán, F., … & Stoyanov, V. (2020) ‘Unsupervised Cross-lingual Representation Learning at Scale’, Proceedings of the 58th Annual Meeting of the Association for Computational Linguistics, pp. 8440–8451. Association for Computational Linguistics.
Elçi, E. (2021) ‘Nostalgia as a Political Tool: The Use of Ottoman Imagery in Turkish Populism’, Middle East Critique, 30(1), pp. 47–62.
Engesser, S., Ernst, N., Esser, F. & Büchel, F. (2017) ‘Populism and social media: How politicians spread a fragmented ideology’, Information, Communication & Society, 20(8), pp. 1109-1126.
Ernst, N., Engesser, S., Büchel, F., Blassnig, S. & Esser, F. (2017) ‘Extreme parties and populism: An analysis of Facebook and Twitter across six countries’, Information, Communication & Society, 20(9), pp. 1347-1364.
Jagers, J. & Walgrave, S. (2007) ‘Populism as political communication style: An empirical study of political parties’ discourse in Belgium’, European Journal of Political Research, 46(3), pp. 319-345.
Jay, S., Batruch, A., Jetten, J., McGarty, C. & Muldoon, O. T. (2019) ‘Economic inequality and the rise of far‐right populism: A social psychological analysis’, Journal of Community & Applied Social Psychology, 29(5), pp. 418-428.
Karakaya, Y. (2018) ‘The Conquest of Hearts: The Central Role of Ottoman Nostalgia within Contemporary Turkish Populism’, Middle Eastern Studies, 54(5), pp. 790–813.
Kenny, M. (2017) ‘Back to the Populist Future? Understanding Retrogressive Politics in the United States and Europe’, American Affairs, 1(2), pp. 58–72.
Menke, M. & Wulf, T. (2021) ‘The dark side of inspirational pasts: An investigation of nostalgia in right-wing populist communication’, Media and Communication, 9(2), pp. 237-249.
Morieson, Nicholas; Yilmaz, Ihsan & Kenes, Bulent. (2024). “From National to Manufactured: The Evolution of the AKP’s Victimhood Narratives.”Populism & Politics (P&P). European Center for Populism Studies (ECPS). September 6, 2024. https://doi.org/10.55271/pp0040
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We, as ECPS, are excited to share the videos of thought-provoking sessions from the International Conference on Populisms, Digital Technologies, and the 2024 Elections in Indonesia, hosted by Deakin University in collaboration with the European Center for Populism Studies (ECPS), Universitas Indonesia, and Universitas Gadjah Mada. This event, funded by the generous support of the Australian Research Council (ARC), the Alfred Deakin Institute for Citizenship and Globalization (ADI), and ECPS, offers invaluable insights into Indonesia’s dynamic political landscape following its multi-level elections.
Held at the Alfred Deakin Institute, the conference provided a platform to discuss the evolving roles of populism, digital technology, AI, disinformation, religion, and socio-political forces shaping Indonesia’s democratic discourse. Over two engaging days, 31 papers were presented across eight panels, each diving into specific aspects of populism—from Gender and Youth to the impacts of Sharp Power, Disinformation, and Cancel Culture, and from Populist Strategy and Communication to Authoritarianism and Islamist Populism.
The conference also featured keynote addresses from esteemed scholars, Professor Simon Tormey, an expert in populism theory, and Professor Vedi Hadiz, known for his work on Islamic populism in Indonesia, bringing depth and perspective to this vital topic.
Don’t miss the opportunity to engage with these groundbreaking discussions—watch the full conference videos, thanks to the support of ARC, ADI, and ECPS.
Welcoming Speech
By Dr. Fethi Mansouri (Deakin Distinguished Professor, the Founding Director of the Alfred Deakin Institute for Citizenship and Globalisation at Deakin University, Australia.)
Keynote Speech
“The Populism Puzzle – Sociological Approach,” by Dr. Simon Tormey (A Political Theorist and the Executive Dean of Arts and Education at Deakin University in Australia).
Our agent-based simulations show that non-populist rhetoric, exemplified by former New Zealand Prime Minister Jacinda Ardern, fosters societal cohesion through positivity, inclusivity, and broad audience engagement. By maintaining a “middle ground,” it promotes civil discourse and prevents ideological divisions from deepening into polarization. Inclusive language ensures all groups feel recognized, addressing societal fractures. In contrast, populist rhetoric, typified by Turkish President Recep Tayyip Erdogan, reinforces divides through negativity and exclusion. By antagonizing outgroups and amplifying grievances, it fosters conflict and consolidates ingroup loyalty at the expense of societal harmony. This sharp contrast highlights the stabilizing potential of inclusive rhetoric versus the fragmenting impact of populist communication.
Charismatic leaders hold extraordinary influence over their audiences, shaping the emotional and ideological contours of polarization. Their rhetoric can intensify divisions when it is extreme or reduce tensions when it emphasizes inclusivity and moderation (Betts & Bliuc, 2022; Bliuc et al., 2023; Bliuc et al., 2024). Through emotional appeals, they cultivate trust, admiration, and even anger, channeling these emotions into collective action. However, this influence is complex: emotional appeals often create feedback loops that deepen loyalty while perpetuating divisive rhetoric. The “awestruck effect,” where followers suppress their emotions in response to a leader’s overwhelming presence, highlights the intensity of this dynamic. Additionally, charisma can be contagious, fostering intra-group cohesion while amplifying intergroup polarization.
This article explores how populist and non-populist rhetoric influences societal polarization, focusing on the speeches of Turkish President Recep Tayyip Erdogan and former New Zealand Prime Minister Jacinda Ardern between 2017 and 2023. We present preliminary findings from our ongoing research, which uses linguistic analysis and computational modelling to understand how their communication styles shape societal dynamics. Erdogan’s speeches often reflect populist tendencies, using divisive language to define “the people” in opposition to “the elite” and “the others,” reinforcing group divisions. In contrast, Ardern’s rhetoric emphasizes inclusivity and optimism, promoting unity and social cohesion. These contrasting approaches offer valuable insights into the role of leadership communication in fostering either polarization or cohesion.
Our analysis uses tools such as Linguistic Inquiry and Word Count (LIWC) and Natural Language Processing (NLP) to examine the tone, content, and inclusivity of their speeches. Additionally, we apply an agent-based model (ABM) to simulate how these rhetorical styles influence societal divisions over time. The ABM treats individuals as “agents” with distinct responses to messages, allowing us to explore how individual reactions can shape larger societal trends like polarization or unity. This ongoing research aims to shed light on how leaders’ rhetoric impacts societal cohesion or division. This preliminary analysis offers critical insights into how political communication shapes group dynamics, paving the way for further exploration of its long-term effects on societal cohesion or division.
Populists and Polarization
Populism is often a significant driver of societal polarization. Populist leaders, particularly those with charismatic appeal, play a central role in driving polarization. Their rhetoric often mobilizes emotions such as anger and fear, framing societal divides as existential battles (Inglehart & Norris, 2016). Right-wing populists tend to focus on issues like immigration and national sovereignty, while left-wing populists emphasize economic inequality and social justice. Regardless of ideological orientation, their communication strategies frequently amplify societal divisions by fostering in-group loyalty and out-group hostility (Hawkins, 2009).
Populist leaders often employ divisive rhetoric that frames societal conflicts as a struggle between a virtuous “people” and a corrupt “elite,” thereby deepening societal divisions. This “us versus them” narrative simplifies complex issues and fosters an environment of distrust and animosity among different social groups. The emotional and moralistic language used by populists can exacerbate polarization by reinforcing in-group solidarity while marginalizing out-groups. The relationship between populism and polarization is particularly acute in contexts where political institutions are weak or trust in governance is low.
Erdogan’s Populism
Turkish President Recep Tayyip Erdogan addresses a rally organized by the Justice and Development Party (AKP) at Istanbul Ataturk Airport ahead of the local elections in Istanbul, Turkey on March 24, 2024. Photo: Tolga Ildun.
Recep Tayyip Erdogan’s populism has become a defining feature of Turkey’s contemporary political landscape. His leadership, particularly as head of the Justice and Development Party (AKP), illustrates a shift towards “civilizational populism.” This approach frames political conflicts not merely in terms of domestic divides but as existential struggles between competing civilizational identities, with Erdogan positioning himself and the AKP as defenders of Islamic values against secular and Western influences (Yilmaz & Morieson, 2022).
Erdogan’s populist rhetoric constructs a binary between the “pure and virtuous people” and the “corrupt elite,” with the latter often described as Westernized secularists who are portrayed as out of touch with Turkey’s authentic Islamic identity. This narrative draws on historical grievances, including the marginalization of religious conservatives during the Kemalist era, to galvanize his base. By invoking Turkey’s Ottoman-Islamic heritage, Erdogan aligns himself with a broader “Islamic civilization” and situates his leadership within a narrative of resistance to Western domination and secular modernity (Yilmaz & Morieson 2023; Morieson et al., 2024).
One hallmark of Erdogan’s populism is his strategic use of crises to consolidate power and deepen polarization. For example, in the aftermath of the 2016 failed coup attempt, Erdogan framed the event as an existential threat orchestrated by foreign conspirators and domestic traitors, which justified the purging of perceived enemies within the state and society. His narrative positioned the AKP as the sole protector of national sovereignty and religious values, marginalizing dissenters as enemies of the state and Islam (Tas, 2020). Civilizational populism also extends to Erdogan’s foreign policy. His rhetoric frequently portrays Turkey as the leader of the Muslim world, defending Islamic interests against a hostile West (Yilmaz & Bashirov, 2018).
Jacinda Ardern’s Leadership and Inclusive Rhetoric
Jacinda Ardern’s leadership as Prime Minister of New Zealand (2017–2023) offers a compelling example of how inclusive and empathetic rhetoric can foster societal cohesion in a world increasingly divided by polarization. Unlike populist leaders who often amplify divisions through exclusivity and antagonism, Ardern’s communication style is characterized by optimism, inclusivity, and a focus on collective well-being. Her leadership emphasized unity over division and shared values over antagonistic narratives.
One of the defining moments of Ardern’s tenure was her response to the 2019 Christchurch Mosque attacks, in which 51 people lost their lives in an act of white supremacist terrorism. Ardern’s immediate response, marked by empathy and solidarity, included public expressions of grief, wearing a hijab to demonstrate respect for Muslim communities, and categorically denouncing hate. Her government’s “Wellbeing Budget,” introduced in 2019, shifted the focus of governance from traditional economic indicators to measures of societal well-being, such as mental health, child poverty, and environmental sustainability. During the COVID-19 pandemic, Ardern’s empathetic communication style played a pivotal role in maintaining public trust and compliance. Her use of direct communication through social media, coupled with clear and consistent messaging, fostered a sense of unity and shared purpose (Craig, 2021).
Unlike the divisive strategies often employed by populist leaders such as Erdogan, Ardern’s rhetoric consistently avoided antagonism, focusing instead on fostering dialogue and inclusivity. Her communication style offers an alternative to traditional populism, highlighting the capacity of empathetic and inclusive leadership to bridge divides and promote societal cohesion.
Contrasts in Rhetorical Styles
The analysis of speeches delivered by Erdogan and Ardern highlights striking contrasts in their rhetorical styles. Erdogan’s speeches are characterized by brevity, negativity, and exclusivity, with an average length of 430 words compared to Ardern’s more expansive 2,051 words. His frequent appeals to a specific ingroup and the simultaneous exclusion or demonization of outgroups reflect a populist approach. This rhetoric employs divisive language that frames societal dynamics in binary terms: a virtuous “us” versus a corrupt or threatening “them.” Language tokens show the content of his speeches to be focused on Turkey’s prominence in the world (“nation,” “future,” “great,” “world”). This type of communication reinforces group boundaries, creating a heightened sense of identity among ingroup members while fostering animosity toward outgroups.
By contrast, Ardern’s speeches are characterized by inclusivity, positivity, and a focus on shared national identity. Her use of inclusive language, such as incorporating Māori terms like “koutou” (you all) and “katoa” (all), underscores her commitment to addressing diverse audiences as part of a unified whole. This rhetoric not only bridges ideological and cultural divides but also actively works to foster cohesion. By framing political challenges as collective issues requiring mutual effort, Ardern cultivates a sense of solidarity and reduces the potential for societal polarization.
Emotional Tone
A key finding of our study is the role of emotional tone in driving or mitigating polarization. Erdogan’s speeches often employ fear, anger, and grievance to mobilize his base. He also makes a greater use of words belonging to categories such as “power,” “politics,” “authority” compared to Ardern. These emotional appeals resonate strongly with ingroup members but simultaneously alienate outgroup members, fostering an antagonistic environment. The cyclical nature of such rhetoric—where repeated exposure reinforces emotional divides—intensifies polarization over time.
Ardern’s positive emotional appeals focus on empathy, hope, and collective well-being. This is evident in the greater prevalence of terms from categories like “perception,” “authentic,” “insight” compared to Erdogan. These messages resonate across diverse groups, creating an emotional connection that fosters trust and mutual respect. This ability to evoke positive emotions while addressing collective concerns makes inclusive rhetoric particularly effective in promoting cohesion and mitigating polarization.
Audience Reach
Another critical factor is the scope of a leader’s audience reach. Erdogan’s targeted approach speaks primarily to his ingroup, limiting the broader appeal of his message. This narrow scope ensures that his rhetoric resonates deeply with a specific subset of society but fails to engage or persuade others. His targeted communication exacerbates divisions by leaving outgroups feeling excluded and marginalized.
In contrast, Ardern’s broad reach allows her rhetoric to address diverse segments of society. By framing her messages in inclusive terms, she creates a sense of belonging among a wider audience. This broad appeal reduces the likelihood of polarization by fostering dialogue and understanding across ideological and cultural divides.
Broader Implications of Leadership Communication
The findings illustrate that the tone and reach of a leader’s rhetoric are as critical as its content in shaping societal dynamics. Erdogan’s populist approach leverages exclusionary narratives to consolidate ingroup loyalty but at the cost of societal cohesion. Ardern’s inclusive style demonstrates the potential for leadership to bridge divides and foster unity, even in challenging contexts.
These results have implications for understanding the role of political communication in contemporary society. They highlight the dual-edged nature of rhetoric: while it can mobilize and inspire, it can also divide and alienate. Leaders, therefore, carry a significant responsibility in shaping the emotional and ideological landscape of their societies.
Agent-Based Simulation: A Window into Long-Term Impacts
The Agent-Based Model (ABM) is a powerful analytical tool that simulates the way individuals interact within a society. In this case, we used it to explore how different rhetorical styles may shape public beliefs over time. This method allowed us to test the long-term effects of leaders’ communication styles in a controlled virtual environment, offering insights into their potential societal impact.
The agent-based simulations provide a unique perspective on the long-term effects of rhetorical styles. They show how individual responses to rhetoric can aggregate into broader societal trends. In Erdogan’s case, targeted, negative rhetoric creates a feedback loop of polarization. Even if the frequency of such rhetoric decreases, its polarizing effects persist due to the entrenched divisions it creates.
In contrast, Ardern’s inclusive rhetoric has a stabilizing effect. By fostering dialogue and promoting mutual understanding, her communication style helps build resilience against external shocks that might otherwise exacerbate societal divisions. These findings highlight the potential of positive, inclusive rhetoric to mitigate the destabilizing impact of populist communication.
The results show stark contrasts between these approaches. Ardern’s speeches were longer, more positive, and emphasized inclusivity and shared national identity. Her frequent use of inclusive language, including Māori terms reinforced this approach. Erdogan’s speeches, by contrast, were shorter, more negative, and often appealed to a specific in-group while excluding the out-group. When modelled over time using agent-based simulations, these rhetorical styles produced markedly different effects. Erdogan’s negative, targeted rhetoric deepened societal divisions, driving bipolarization. His exclusionary language reinforced pre-existing divides, ensuring polarization persisted even when communication was less frequent. Ardern’s inclusive and positive rhetoric, however, promoted cohesion by stabilizing the “middle ground,” where disagreements occurred without escalating into entrenched polarization. Her approach acted as a mitigating force, countering the effects of external shocks or crises that might otherwise deepen divisions.
Our study also highlights the importance of context in shaping the effects of rhetoric. Erdogan’s rhetoric resonates strongly in a political environment marked by economic challenges, geopolitical tensions, and cultural divisions. These conditions amplify the appeal of populist narratives that frame societal problems as the fault of external adversaries or internal enemies.
Ardern’s rhetoric, on the other hand, is tailored to a context emphasizing collective well-being, inclusivity, and national identity. Her communication style aligns with New Zealand’s cultural emphasis on egalitarianism and community, enhancing its effectiveness in fostering cohesion. These contextual factors demonstrate that the impact of rhetoric is not solely determined by the leader’s style but also by the broader social and political environment in which it is delivered.
Conclusion
The findings of this study underscore the profound impact of political rhetoric on societal polarization. Non-populist rhetoric, characterized by its positive tone, inclusivity, and broad audience reach, emerges as a critical tool for fostering societal cohesion. By maintaining a “solid middle ground,” such rhetoric enables civil disagreements while preventing ideological divisions from escalating into entrenched polarization. Inclusive language ensures that both ingroups and outgroups feel recognized and valued, addressing the psychological and ideological fractures that often underlie societal tensions.
In contrast, populist rhetoric, with its negative tone and narrow audience focus, deepens divides by reinforcing group boundaries and antagonizing outgroups. The polarizing effect of this rhetoric lies not only in its content but in its delivery—its ability to heighten conflict, amplify grievances, and consolidate ingroup loyalty at the expense of broader societal harmony. By appealing to exclusionary identities and emotional grievances, populist leaders exacerbate societal fragmentation, leading to a more divided and contentious public sphere.
For policymakers and practitioners, these findings highlight the necessity of prioritizing communication strategies that unite rather than divide. The tone and delivery of a leader’s message can determine whether disagreements are addressed constructively or exacerbate social cleavages. This calls for a re-evaluation of political discourse, focusing on strategies that emphasize shared values and mutual respect. While these preliminary findings highlight the power of rhetoric to shape group dynamics, further investigation is needed to fully understand the long-term implications of these communication styles in diverse contexts.
Funding: This work was supported by the Australian Research Council [ARC] under Discovery Grant [DP220100829], Religious Populism, Emotions and Political Mobilisation and ARC [DP230100257] Civilisationist Mobilisation, Digital Technologies and Social Cohesion.
(*) Dr. Ana-Maria Bliuc is an Associate Professor of Social and Political Psychology in the Psychology Department at the University of Dundee, where she has been a faculty member since 2019. Her research explores how social identities influence behavior across various contexts, including health, environmental issues (such as climate change), and socio-political domains (such as collective action and social change). Recently, her work has focused on online communities, investigating how collective identities and behaviors are shaped through digital interactions.
(**) Dr. John Betts is a Senior Lecturer in the Department of Data Science & AI at the Faculty of Information Technology, Monash University, Australia. He holds a PhD in Operations Research from Monash University, alongside qualifications in statistics, mathematics, and education. His expertise lies in computational modeling, optimization, simulation, and data science, with applications spanning social sciences, medicine, and manufacturing. His research has made significant contributions to areas such as online political behavior, prostate cancer treatment, and Just-in-Time (JIT) manufacturing. Noteworthy collaborations include studies on the influence of online influencers in societal polarization and the effects of local socio-political events on far-right online communities.
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We are thrilled to announce the successful completion of VolunCITIZEN, the very first project supported by Erasmus+ funds at ECPS! This milestone marks an exciting chapter for us as we work to empower civil society, youth, and migrants through active citizenship and intercultural exchange. Thanks to the support of Erasmus+ and the dedication of our partners, VolunCITIZEN has left a lasting impact, inspiring meaningful participation and fostering vibrant communities. Join us in celebrating this achievement and the incredible potential of collaboration for a brighter future!
Empowering Communities Through Active Participation
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Describing Călin Georgescu’s first-round presidential victory as “shocking,” Professor Sorina Christina Soare highlights the pivotal role of social media, particularly TikTok, in mobilizing young voters. “TikTok’s visual simplicity and limited regulatory scrutiny allowed candidates to amplify anti-establishment narratives, effectively engaging younger demographics,” she explains. She emphasizes Georgescu’s populist appeal, driven by “simple yet resonant nationalist rhetoric” and a well-executed campaign strategy. “Georgescu’s polished image and reassuring tone contrasted with more vocal populist figures, enhancing his credibility,” she notes. Despite warning of potential instability, Professor Soare remains optimistic that Romania’s semi-presidential system and pro-European coalitions can sustain the country’s European trajectory.
In a candid and insightful interview with the European Center for Populism Studies (ECPS) on Thursday, Dr. Sorina Christina Soare, Associate Professor of Political Science at the University of Florence, delves into the dynamics shaping Romania’s political landscape. She examines the resurgence of radical-right populist parties (RRPPs), their connections to historical and socio-economic grievances, and the transformative role of social media in contemporary politics.
Professor Soare begins by contextualizing Romania’s political evolution, emphasizing its “tradition of populist mobilization in post-communist politics” while highlighting systemic issues that have persisted since the democratic transition. She attributes the 2020 resurgence of RRPPs like the Alliance for the Union of Romanians (AUR) to a “perfect storm of pandemic-driven malaise, skilled political entrepreneurship, and strong grassroots mobilization.” She explains, “Significant portions of the Romanian population do not see themselves as beneficiaries of the democratic transition or EU membership, fueling dissatisfaction and driving migration.”
The interview also explores the rise of far-right parties such as AUR and SOS Romania. Despite their shared emphasis on defending national identity and traditional values, Professor Soare draws a clear distinction between their organizational strategies, noting that AUR is a “rooted party with strong social ties,” whereas SOS operates as a “personal party” reliant on its leader’s visibility. This reflects broader societal trends, she adds, where “diffuse nationalism and skepticism about EU norms cross party lines,” resonating deeply with voters.
Professor Soare further examines how social media, particularly TikTok, has become a powerful tool for mobilizing young voters, pointing to Călin Georgescu’s “shocking” first-round presidential victory in 2024. “TikTok’s visual simplicity and limited regulatory scrutiny allowed candidates to amplify anti-establishment narratives, effectively engaging younger demographics,” she observes. On Georgescu’s candidacy, she emphasizes its populist appeal, underpinned by “simple yet resonant nationalist rhetoric” and a well-executed campaign strategy. She notes, “Georgescu’s polished image and reassuring tone contrasted with more vocal populist figures, enhancing his credibility.”
Finally, discussing the implications of Georgescu’s potential presidency, Professor Soare underscores the risks and safeguards within Romania’s semi-presidential system. While cautioning against possible instability, she remains optimistic about the country’s ability to maintain its European trajectory, provided mainstream parties can mobilize effectively.
Here is the transcription of the interview with ProfessorSorina Cristina Soare with some edits.
Causes of the Populist Resurgence in Romania
Professor Soare, thank you very much for joining our interview series. Let me start right away with the first question. In your two articles on Romania for two ECPS reports in 2023 and 2024, you argue that the country was once considered a partial exception to the global diffusion of populism. However, in 2020, Radical Right Populist Parties (RRPPs) made a notable return to Parliament. What factors do you believe have driven this resurgence of RRPPs in Romanian politics?
Professor Sorina Cristina Soare: Thank you for your question. There are different reasons to consider. Romania has a tradition of populist mobilization in post-communist politics, and this is something we have to take into account, particularly in the 1990s and early 2000s, when different political parties adopted populist platforms with relevance in terms of electoral success.
What happened in 2020 reflects, on the one hand, a specific event connected to the pandemic and the malaise felt by different segments of the population. On the other hand, it highlights something more systemic that has crossed the political arena since the very beginning of the transition to democracy: the lack of widely distributed economic benefits. This is crucial because significant portions of the Romanian population do not see themselves as beneficiaries of the democratic transition or, later, of the EU membership status achieved in 2007.
This dissatisfaction helps explain why Romania has one of the highest levels of citizens living abroad. Many emigrated due to the lack of a decent standard of living in Romania, while a smaller but significant minority sought opportunities where their training and high competencies could be better recognized in the job market.
There was an insightful article published today on Politico that illustrates the stark disparities in Romania, including gaps in education, the economy, and the pronounced divide between Bucharest and the rest of the country, as well as between the major cities and rural areas.
The 2020 resurgence of RRPPs was the result of a perfect storm: a context of widespread malaise driven by the pandemic, the rise of a skilled political entrepreneur in George Simion’s personality, and the organizational strength of the AUR party. Unlike some other populist movements, AUR cannot be considered a personal party. It has developed strong grassroots mobilization through associations and other structures, which have provided it with stable support over time since 2020.
The Rise of AUR and SOS Romania
George Simion, president of the Alliance for the Union of Romanians (AUR), answers journalists’ questions during a press conference at the party’s headquarters in Bucharest, Romania, on May 10, 2023. Photo: Shutterstock.
How do you interpret the rise of far-right parties like AUR and SOS Romania in the context of Romania’s political landscape? What specific societal or political factors have contributed to their increasing influence? What role do you think Romanian national identity and Euroscepticism play in shaping the populist rhetoric of parties like AUR and SOS Romania, particularly in their emphasis on sovereignty and traditional values?
Professor Sorina Cristina Soare: Thank you for your question. It is very relevant and covers several aspects. AUR and SOS Romania come from the same origins, or a new class of populist radical-right movements. Considering that SOS Romania’s leadership is represented by Diana Iovanovici Șoșoacă, who was elected as an MP on AUR’s list in 2020, there is some alignment between the two parties. However, the difference is particularly linked to their type of party organization. As I mentioned, AUR is a rooted party with social ties to various associative and activist experiences on the ground. On the other hand, SOS Romania operates more like a personal party, heavily relying on the vocal presence and visibility of its leader.
Both parties, however, share an emphasis on defending national identity. This emphasis is not unique to them. In the current presidential election, particularly during the first round, we can see that symbols of nationalism and religion are prevalent across the political spectrum. For instance, the candidate presented as pro-European, liberal, and progressive also subtly echoed these themes. She wore a small bracelet with the Romanian flag and a large cross, signaling diffuse nationalism and religious sentiment that transcends party lines.
What distinguishes AUR and SOS is the intensity with which they voice these themes. AUR increasingly resembles a radical-right party that tries to control the populist elements of its discourse, making it appear more mainstream. In contrast, SOS frequently crosses constitutional boundaries, echoing extremist rhetoric, including anti-semitism, which fundamentally clashes with Romania’s democratic constitutional pillars.
Regarding the European Union, mainstream parties often temper their criticism due to their positions in government and affiliations with European parliamentary groups. Opposition parties like AUR and SOS, however, are freer to express vocal critiques. AUR does not advocate an EU exit but calls for greater compatibility and synergy between Romanian values and EU expectations. For example, they argue against being forced to accept certain norms, such as those related to the LGBTQI+ community. Interestingly, this stance is not unique to AUR but is voiced more strongly because they are outside the governing establishment.
What I want to emphasize is that nationalism and skepticism about certain EU-related aspects are widespread in Romania. This sentiment is rooted in society, not concentrated in specific groups, and it crosses party lines. These attitudes were channeled effectively during the 2024 presidential election by a candidate who presented himself as an outsider, not part of the establishment. This provides a bridge to understanding more recent political developments.
Radical-Right Populism’s Shift in RomaniaFrom Ethnicity to Morality
How do you interpret the shift in focus from ethnic-based exclusion to cultural and religious-based exclusion among Romania’s radical-right populist parties, and what factors might have driven this transformation?
Professor Sorina Cristina Soare: In my most recent fieldwork, I gained a better understanding of the origins and organization of AUR. During earlier phases of research with Glad and Țufiş, we identified two main roots of AUR’s ideology. One root emphasized the need to restore a “Greater Romania,” particularly through unification with the Republic of Moldova. The other focused on conservative values, which draw on Romania’s history, including the so-called fascist period between the two World Wars. I use “so-called” because the term refers to the legendary movements of that era.
Beyond these two roots, there is a third, particularly evident in Transylvania, where a group of militants focus on defending Romania’s cultural integrity. This group views the Hungarian minority as a potential threat to the country’s territorial integrity. This tension helps explain why Viktor Orbán was so vocal when AUR joined the ECR group after the 2024 EP elections. However, ethnic minority integration is not a central issue in Romania’s political arena. Instead, AUR and SOS Romania emphasize the need to control the cultural and moral identity of the Romanian people.
Why is this so? From my interviews with militants, members, voters, and candidates for the EP elections, the explanation is relatively straightforward. There is a widespread frustration that European integration and globalization threaten the survival of Romania’s national identity. On one side, there is the perception that values inconsistent with Romania’s religious traditions—such as a liberal understanding of gender—are being imposed. On the other side, there is economic frustration, with narratives portraying Romania as a “colony” of other countries, forced to import norms and values misaligned with its traditions.
This frustration extends beyond short-term concerns. For instance, Romania experiences one of the most intense flows of economic migration in Eastern Europe, leading to a population decline. AUR and SOS claim that this shrinking population weakens Romania’s demographic strength and diminishes the relevance of the Romanian majority. While they do not explicitly target the Roma community, other groups, such as Hungarians, are subtly framed as long-term threats.
This also explains their stance on the role of women in society. AUR and SOS advocate for a traditional role for women, not only as part of Romania’s cultural traditions but also as a strategic element in ensuring the reproduction of the Romanian people. Women are viewed as critical to maintaining and securing the nation’s demographic sustainability in the long run.
Romania’s 2015 Law Transformed Party Dynamics
Official campaign posters for the 2024 Romanian presidential election in Timișoara, Romania, on October 27, 2024, featuring candidates Marcel Ciolacu, Nicolae Ciucă, Mircea Geoană, Elena Lasconi, George Simion, Hunor Kelemen, Ludovic Orban, and Cristian Terheș. Photo: Adrian Păcurariu.
How changes in Romania’s party registration laws in 2015 created an opportunity for the proliferation of new political parties? To what extent do you believe these changes reflect a broader trend in post-communist democracies, and how sustainable are these new parties in the long term?
Professor Sorina Cristina Soare: Romania has been criticized, particularly by various NGOs active in democracy advocacy and monitoring, for having one of the most rigid laws regulating political parties. Previously, party registration required a threshold of 10,000 to 25,000 members, along with additional criteria for territorial distribution, and so on.
The original purpose of this regulation, introduced in the 1990s and amended in the early 2000s, was to reduce fragmentation in the political arena and enhance governability. However, NGOs, experts, and academics highlighted its negative consequences. The most significant issue was the difficulty new parties faced in organizing themselves, which severely restricted opportunities for renewal within the party system. Romania’s party system has often been described in the literature as relatively closed. While this framework provided predictability and stability, it also created an artificially constrained system—a cartel of parties that, through legal regulations on party laws, funding, and electoral thresholds (e.g., requiring a high number of signatures for candidacies), implicitly controlled not only Parliament but also broader political competition, thereby limiting the voice of the people.
When the party registration law changed, lowering the membership threshold to just two or three members—the same number required to establish an NGO—it symbolically aligned political parties with genuine civil society representation. This change significantly increased the number of new parties being created. As Claudia Țuțuianu and I observed in an article even before 2020, there was already evidence of radicalism in the extra-parliamentary political party landscape, indicating a demand for representation.
The change in the law facilitated the development of radical parties in Romania. For example, ahead of the legislative elections scheduled for December 1, several new parties associated with former AUR MPs are emerging as potential surprises. One such party, focused on young people, even endorsed the unexpected candidate who won the first round of the 2024 presidential election.
While the legal reforms certainly encouraged the proliferation of these parties, they did not create them. These parties emerged in response to existing conditions on the ground—political entrepreneurs addressing widespread frustration and a perceived need for greater representation.
This phenomenon is not unique to Romania and can be observed across Eastern Europe. A useful comparison is Bulgaria, where the political party system also experienced significant changes and increased fragmentation, particularly with the rise of radical right populist parties. These developments highlight similar levels of frustration and disillusionment among the electorate in both countries.
AUR Mobilized Economic Anxieties and Harnessed Diaspora Support
How has the Alliance for the Union of Romanians (AUR) managed to capitalize on economic and social anxieties to expand its political influence despite its controversial ties and radical rhetoric?
Professor Sorina Cristina Soare: I think one element I forgot to mention in the previous question, but which I will use as the starting point here, is that while the law facilitated the proliferation of parties, some of these parties are well-developed in terms of organizational infrastructure, and AUR is one of them.
How AUR succeeded in voicing these anxieties is quite simple. First of all, through its origins, particularly at the diaspora level. What we observed in our research with Claudio Țuțuianu was that many militants were already active in providing social services to Romanians in Romania. They were channeling part of their well-being in Western countries to help their families, relatives, and, more broadly, the Romanian community in need back home.
By channeling these frustrations and demonstrating that they cared—through recruitment and by creating networks and connections with active individuals in formal and informal diaspora associations—AUR showed credibility. It was not just a political entrepreneur making promises; it presented itself as genuinely engaged. These networks significantly increased its credibility.
Additionally, George Simion himself was seen as credible because of his involvement in these networks, particularly in projects related to the union with the Republic of Moldova. While SOS Romania uses skilled communication and a highly fluid approach, the capacity of AUR to voice these anxieties is linked to its stability and organizational pervasiveness. The difference lies in AUR’s solid and far-reaching networks compared to SOS’s reliance on skilled political representation, particularly in the person of its leader, Mrs. Șoșoacă.
What role has the Romanian diaspora played in shaping the electoral success of populist parties like AUR, particularly in the light of their strategic targeting of diaspora voters?
Professor Sorina Cristina Soare: This is one of the most intensive areas of research on my agenda, so I feel quite comfortable answering it. The Romanian diaspora began to matter politically, becoming a significant actor capable of altering the direction and results of national-level competition, particularly starting with the 2009 presidential election.
The diaspora did not become active solely with AUR; its mobilization has evolved over time, particularly after 2008, when a change in the electoral law reserved seats in Parliament for diaspora representation. This created an incentive for political parties to mobilize diaspora voters. Of course, when discussing the diaspora, we are referring to a multi-layered and multi-sectoral community.
Why multi-layered? Because there are different temporal layers corresponding to various waves of migration. Some began their migration trajectory before the fall of the Berlin Wall, others in the early 1990s, and more in the 2000s and beyond. The level of integration within their resident communities varies depending on these chronological trajectories. There is also significant variation in professional trajectories—some diaspora members moved to highly skilled jobs, while others took less-skilled positions. Some exchanged exploitation in Romania for severe exploitation in other areas, particularly in southern Sicily, where there have been numerous reports of Romanian agricultural workers being exploited by Italian entrepreneurs. This triggered mechanisms from the Romanian state to defend its migrant workers.
The Romanian diaspora is highly heterogeneous. Why have these people felt mobilized by AUR, SOS, and even a credible, liberal party like USR? They have been mobilized primarily by parties presenting themselves as new—whether through their origins, age (as newer parties), or connections with the diaspora—and by their vocal anti-establishment platforms. These parties stood out as different from the traditional offerings of political parties, particularly the Social Democrats and Liberals.
Diaspora voters tend to vote not only based on the content of party platforms but also on the belief that they need politicians who are fundamentally different from the traditional post-communist elite. They seek politicians who can dismantle the “cartel” of parties, reduce corruption, and bring real change. Interestingly, in my interviews, I found that many diaspora voters expressed a strong desire for a future for themselves in Romania. They viewed their investment in these parties as a way to increase the quality of life and democracy in Romania.
The people I interviewed were not extremists, to the best of my knowledge. None of them advocated for regime changes or anti-democratic positions. Instead, their concerns centered on increased transparency, reduced corruption, and improved living standards in Romania, which would enable them to return and rebuild. This is, I believe, an important aspect of their motivation.
Calin Georgescu’s ‘Shocking’ Rise
Although far-right independent candidate Calin Georgescu was not seen as a serious candidate in almost all the polls, he won the first round of presidential elections which was dubbed as ‘shocking’ by many European experts. What are the key factors behind the unprecedented surge in support for Georgescu, particularly given his low polling numbers before the election? Do you agree with the characterization of his victory as ‘shocking’?
Professor Sorina Cristina Soare: Yes, it was definitely shocking on different levels. First of all, as you rightly pointed out, it was unexpected based on the analyses and surveys published before the elections, which foresaw a runoff between the candidate endorsed by the Social Democrats and, in second position, a tight fight between the candidates of USR (Uniunea Salvați România-Save Romania Union) and AUR.
This candidate seemingly came out of nowhere. He was not very well known to the broader public, but he was not entirely new to Romanian politics. Those familiar with Romania’s political landscape and its moments of governmental instability know that his name had been mentioned on various occasions, starting in 2011 and again in 2015, as a potential technocratic Prime Minister. Additionally, after the 2020 elections, AUR initially endorsed Călin Georgescu as a potential Prime Minister before distancing themselves from him. This split occurred after a highly controversial interview in which Georgescu publicly supported two controversial figures in Romanian history—one a leader of the Legionary Movement and the other a marshal who aligned with Nazi Germany during the war in Russia. These statements were widely criticized as aligning with anti-democratic ideals, and Georgescu faced legal scrutiny over them, though the outcome of these proceedings remains unclear.
Furthermore, Georgescu has been active in publishing books and participating in associations that echo themes deeply rooted in nationalist rhetoric. These themes, while seemingly simple and basic, are reminiscent of ideas prevalent in the 1990s and even earlier. For example, he has espoused an unrefined form of nationalism, portraying Romanians as an extraordinary people and civilization. In one interview, he controversially claimed that proto-Romanian is the basis of Latin, which contradicts conventional historical and linguistic understanding.
Georgescu has also propagated conspiracy theories, such as denying the moon landing or questioning the official narrative of the September 11 attacks in the United States. While these ideas are contentious, they resonate with certain segments of the population, aligning with the common suspicions and frustrations of everyday people. This ability to connect with widespread sentiments is a hallmark of populism: speaking like the people while presenting oneself as a savior or a figure with extraordinary abilities.
Georgescu excels in this role. He voices what people think and does so with a reassuring tone and demeanor. He is well-educated, speaks polished Romanian, and appears as a composed and credible figure. These traits contrast with George Simion’s more vocal and aggressive style, which uses a simpler Romanian. Georgescu, by comparison, projects an image of sophistication and calm.
His campaign also made strategic use of visual and symbolic elements. For example, TikTok videos depicted him on a white horse wearing traditional Romanian clothing or as a wolf with fire emanating from his eyes or mouth, symbolizing strength and purity. These portrayals reinforced his image as a savior or protector. What truly explains his success, however, is his effective use of TikTok. His campaign on the platform was remarkably successful, allowing him to reach a broad audience with simple, relatable messages that resonated deeply with many voters.
How do you interpret the role of social media, particularly platforms like TikTok, in mobilizing voter support for far-right candidates in Romania? Does this signal a broader trend in European politics?
Professor Sorina Cristina Soare: I wouldn’t generalize about TikTok at the European level, but it has definitely been both utilized and challenged by different candidates—not only in Romania but also across Europe and in the United States. TikTok is undoubtedly efficient. Why? Because it allows for short, impactful messages. While there is limited space for interaction, there is significant potential for engagement.
TikTok’s visual nature and simplicity make it highly accessible, which explains why a significant portion of Georgescu’s support came from young people, who are particularly familiar with the platform. Moreover, TikTok has been less scrutinized by regulatory organizations responsible for monitoring campaign activities, giving it an edge in reaching audiences without strict oversight.
As you may know, there has been ongoing debate in the European Parliament about TikTok’s policies, particularly its claim that it does not allow political campaigns or engagement. However, cases like this reveal vulnerabilities or loopholes in the system that enable mobilization in gray areas. This is a challenge not only for Romania but potentially for Europe and beyond.
Risks and Scenarios for Romania’s Future in EU and NATO
Marcel Ciolacu, president of the Social Democratic Party (PSD) and Romanian prime minister, delivers a speech at the conclusion of the PSD Congress at ROMEXPO in Bucharest, Romania, on August 22, 2024. Photo: Shutterstock.
Lastly, Professor Soare. What chance do you give to Calin Georgescu in the second round of presidential elections that will be held on December 8th? If elected, how efficient will he be in challenging EU and NATO’s positions on Ukraine? Given Georgescu’s pro-Russia stance and criticism of NATO, what might his potential presidency mean for Romania’s foreign policy, especially its role as a NATO member and supporter of Ukraine?
Professor Sorina Cristina Soare: It is difficult to assess Georgescu’s chances at the moment. There has been significant endorsement for his opponent, and a burgeoning cordon sanitaire is forming among mainstream political parties. However, one major factor is missing: the position of the Social Democrats. This is understandable, given the strategic importance of the legislative elections, which are scheduled between the two rounds of the presidential elections. The legislative elections will take place on December 1, followed by the second round of the presidential election on December 8.
Parties may be hesitant to publicly endorse Elena Lasconi at this stage, as such endorsements could jeopardize their own performance in the legislative elections. This creates a significant risk because Romania is a semi-presidential republic. On one hand, if the legislative elections result in a pro-European and mainstream coalition securing a majority, the risk posed by Georgescu’s presidency could be mitigated. The constitutional court’s rulings over the past decades have circumscribed presidential powers, meaning that control by a pro-European government and Parliament would ensure stability.
However, there is also a significant risk given that, in the first round, radical right candidates, including Georgescu, collectively received around 37% of the vote. This suggests strong potential for these parties, including smaller ones connected to AUR’s network, like the Party of Young People, which was active in supporting Georgescu’s candidacy. These parties could gain substantial influence in the next Parliament, complicating coalition-building efforts.
Two scenarios are plausible: i) A co-habitation scenario where Georgescu wins the presidency but is constrained by a pro-European government and Parliament, similar to the political situation in Poland. ii) An alignment between a pro-European coalition and Lasconi’s victory, driven by increased voter mobilization in the second round. This scenario seems credible but faces challenges.
One significant risk for the second round is that Georgescu could position himself as a victim of the establishment. If voter mobilization for Lasconi fails to materialize, it could instead rally anti-establishment voters behind Georgescu. This risk is heightened by the current complaint filed with the constitutional court, alleging illegal activities related to Georgescu’s TikTok campaign and calling for the annulment of the first round. Such actions could provoke greater sympathy for Georgescu and further energize his supporters, especially those with anti-establishment sentiments.
If Georgescu wins, however, there are still factors that could maintain Romania’s European trajectory. The alignment of Parliament and government with pro-European forces would act as a counterbalance, ensuring the preservation of Romania’s commitments to the EU and NATO. Thus, while his presidency could introduce instability, the broader political framework offers some safeguards for maintaining the country’s European route.
Kenes, Bulent. (2024). “Populism and Time: Temporalities of a Disruptive Politics.” ECPS Book Reviews. European Center for Populism Studies. November 27, 2024. https://doi.org/10.55271/br0022
Andy Knott’s Populism and Time: Temporalities of a Disruptive Politics offers a groundbreaking exploration of populism through the lens of time, challenging traditional spatial and ideological frameworks. Knott and his contributors delve into the temporal dimensions of populism’s emergence, persistence, and transformation, drawing on historical, philosophical, and regional perspectives. The volume’s innovative use of metaphors and analyses sheds light on populism’s ability to navigate crises and disrupt hegemonic norms. By examining regional variations and the interplay between technology and populist dynamics, the book provides fresh and valuable insights. It is an essential resource for scholars, redefining populism as a diachronic force shaping contemporary politics.
In Populism and Time: Temporalities of a Disruptive Politics, editor Andy Knott and contributing authors offer a compelling exploration of the relationship between populism and temporality, an often overlooked yet crucial aspect of this political phenomenon. While the spatial dimensions of populism have dominated much of the academic discourse, this volume distinguishes itself by situating populism within the framework of time, presenting fresh theoretical insights into its emergence, persistence, and impact.
The collection originated from an idea for a workshop that ultimately took place online during the COVID-19 lockdown. Keynote speakers María Esperanza Casullo and Simon Tormey laid the groundwork for the book’s rich intellectual inquiry. Comprising ten chapters organized into three thematic parts, the book addresses historical, technological, and regional dimensions of populism. Contributions from scholars such as Tormey, Clare Woodford, and Casullo tackle critical questions: What triggers populism’s explosive emergence? Why does it seem to thrive in particular historical moments? And how do technological advancements reshape populist dynamics? Why does populism arise in advanced democracies? What role does algorithmic interference play in forging populist solidarities? And why are populist leaders so resilient in power? These inquiries are enriched by conceptual frameworks like cyclicality, spatiotemporality, and populist constitutionalism, offering a nuanced lens to examine populism’s global manifestations.
Knott’s introduction critiques teleological frameworks that dismiss populism as a fleeting anomaly. He instead situates it as a dynamic, diachronic force capable of disrupting hegemonic political norms. Drawing on the philosophical insights of Nietzsche and Heidegger, alongside Machiavelli’s interplay of necessity and contingency, the volume investigates populism’s ontology, asking whether its recurrence stems solely from the politicization of “the people” or deeper ontological parameters that shape modern politics. Particularly compelling is the volume’s focus on regional specificity, especially in Latin America. Scholars such as Paula Biglieri and Eleonora Mesquita Ceia analyze how populism in the region navigates the dual pressures of rupture and institutionalization, challenging its characterization as inherently unstable.
The first chapter of the book titled “Introduction: Populism, Metaphor, Temporality” penned by editor Knott, highlights the neglect of temporality and seeks to address this gap by advancing a nuanced, interdisciplinary framework for understanding populism through the lens of time. Knott begins by critiquing the predominant spatial focus in populism studies, which has been shaped by disciplines such as comparative politics and international relations. He notes that global and regional analyses often overlook how populism operates within temporal frameworks, an omission that limits the depth of our understanding. This chapter ambitiously aims to reframe populism not as a static anomaly but as a dynamic, time-sensitive phenomenon with implications for political stability and transformation.
Central to Knott’s analysis is the role of metaphors in shaping perceptions of populism’s temporal character. The tidal metaphor, for example, suggests cyclicality and permanence, aligning with the ebbs and flows of political phenomena. In contrast, the wave and eruption metaphors evoke disruption, irregularity, and transformative power, underscoring populism’s capacity to challenge established political orders. These metaphors reveal populism’s temporal flexibility, adapting to various contexts while disrupting hegemonic political structures.
Knott further draws on philosophical perspectives, engaging with Martin Heidegger’s notions of temporality, Jacques Rancière’s plural modernities, and Niccolò Machiavelli’s interplay of necessity and contingency. By linking these theoretical insights to populism, Knott presents a compelling argument for understanding populism’s emergence, persistence, and evolution as deeply rooted in temporal contexts. Knott’s introduction effectively situates populism within a broader temporal framework, offering fresh insights into its ontology and dynamics. By bridging philosophy, history, and political theory, this chapter not only reframes populism as a diachronic phenomenon but also invites readers to reconsider its role in shaping contemporary political trajectories. It sets the stage for a rich exploration of populism’s temporalities throughout the volume.
In the second chapter titled “On Populism’s Beginnings,” Knott embarks on an ambitious exploration of the origins of populism, mapping out three distinct historiographical approaches while critiquing their methodologies and assumptions. This chapter serves as a foundational inquiry into the historiography of populism, bridging disciplines such as history, political science, and theory to illuminate how populism’s beginnings have been conceptualized. Knott identifies three frameworks: the first locates populism within specific historical case studies, such as the People’s Party in late 19th-century America and Russia’s narodniki movement. These case-based approaches often tie populism to particular social and economic conditions, such as industrialization and urbanization. The second framework, exemplified by Federico Finchelstein, elevates populism as a transnational regime with its roots in mid-20th-century politics, positioning it alongside liberal democracy, fascism, and communism. Lastly, theorists like Margaret Canovan and Ernesto Laclau trace populism back to antiquity, framing it as a persistent political logic grounded in the antagonistic relationship between “the people” and elites. Knott’s interdisciplinary analysis critically interrogates these approaches, highlighting tensions between populism as a historical phenomenon and as a timeless political form. By weaving together historical narratives and theoretical insights, Knott not only questions the adequacy of existing historiographies but also underscores the need for more nuanced, transdisciplinary research.
Clare Woodford’s chapter “Populism, Impossible Time, and Democracy’s People Problem” is a scathing critique of prevailing populism scholarship, exposing its foundational contradictions and its often-unacknowledged complicity in undermining democracy. Central to her argument is the bold assertion that much of the literature on populism perpetuates a flawed conceptualization of “the people” and “democracy,” framing the former as a perpetual threat to the latter. Woodford dismantles this perspective, arguing that such scholarship narrows democratic possibilities and inadvertently bolsters authoritarian tendencies. Woodford critiques the dominant binary framework that pits populism against democracy. Scholars, she argues, have too readily labeled populism as anti-democratic, ignoring the complexity of its interactions with democratic processes. By casting populism as inherently problematic, these academics, whom Woodford does not hesitate to criticize as gatekeepers of an elitist liberal-democratic orthodoxy, distort the political landscape into a restrictive populism-vs-democracy dichotomy. This oversimplification delegitimizes left-wing alternatives and conflates democratic expressions with anti-democratic tendencies, thereby shrinking the space for meaningful political discourse.
Her engagement with theorists like Rancière, Ernesto Laclau, and Chantal Mouffe underscores the necessity of redefining populism. Woodford particularly emphasizes the aesthetic moment of democracy, where competing definitions of the people coexist, making politics an ongoing, transformative process rather than a static structure. By rejecting the “false dichotomy” of liberal minimalism versus right-wing authoritarianism, she challenges scholars to embrace the pluralistic, dynamic nature of democracy. Woodford’s chapter is a clarion call for populism scholars to abandon their entrenched biases and reconsider their theoretical foundations. Her critique is not merely an academic exercise but a plea for a renewed commitment to democracy that respects the people’s role as its central actors.
Adrià Porta Caballé’s chapter, titled “Politics and Time: The Nostalgic, the Opportunist and the Utopian. An Existential Analytic of Podemos’ Ecstatic Times,” offers a profound exploration of Podemos’ political trajectory in Spain, reframing its internal conflicts through the lens of temporality. By weaving Nietzsche’s and Heidegger’s philosophies into his analysis, the author develops a compelling framework to dissect the tensions within Podemos, which he categorizes as nostalgic, opportunist, and utopian – aligned with the past, present, and future, respectively. Caballé’s critique challenges traditional analyses that confine themselves to ideology, class, or politics, arguing that they neglect the crucial role of time in understanding political movements. His temporal framework posits that the internal factions within Podemos – Pablistas (nostalgic), Errejonistas (opportunist), and Anticapitalistas (utopian) – represent distinct, albeit incomplete, relationships with temporality. This fragmentation, Caballé argues, was both the source of Podemos’ initial success and its eventual decline.
The chapter excels in its integration of Heidegger’s existential temporality and Nietzsche’s historical triad, applying these abstract concepts to a concrete political case. Particularly striking is Caballé’s assertion that Podemos’ fragmentation mirrors the disunity of political temporality itself, where prioritizing one temporal mode over the others inevitably leads to imbalance and conflict. This approach not only sheds light on Podemos but also provides a heuristic for analyzing broader left-populist movements. Caballé’s work is a masterclass in blending philosophy and political analysis, offering an original perspective on the existential dynamics of time in politics. His call for an “authentic politics” that integrates nostalgia, opportunism, and utopia underscores the necessity of temporal unity for sustainable political action.
Simon Tormey’s chapter, titled “Populisation: Populism – Temporary Dysfunction or Modernity’s Revenge?” offers a comprehensive and provocative exploration of populism’s entrenchment in modern politics, challenging conventional narratives that view it as a transient phenomenon. Tormey’s core argument positions populism not as an aberration but as a symptom of deeper systemic crises in liberal democracy and late modernity. Through his concept of “populisation,” he illustrates how populism has evolved into a normalized and persistent feature of the political landscape. The chapter critically interrogates the dominant frameworks in populism studies – treating it as a regime, strategy, or event – and instead reframes it as a product of endemic tendencies within late modernity. These tendencies, including globalization, media transformation, and the erosion of traditional authority, create fertile ground for populist movements and leaders. Tormey’s analysis links populism to the cultural and economic grievances exacerbated by modernity’s rapid changes, offering a nuanced explanation of its rise across the political spectrum.
Particularly compelling is the chapter’s assertion that populism thrives on the pervasive sense of crisis, amplified by new media technologies that foster immediacy, emotionality, and a demand for simplistic solutions. Tormey argues that these conditions have entrenched a style of politics characterized by spectacle, hyper-representation, and an “outsider” ethos that increasingly defines democratic engagement. Thus, Tormey positions populism as a response to, and symptom of, late modernity’s failures – a reflection of systemic anxiety and dislocation rather than a temporary disruption. His insights provide a vital framework for understanding populism’s permanence and its implications for democratic systems.
In his chapter, titled “Populism and the Mirror of Technology,” author Michaelangelo Anastasiou’s presents a critical intervention in populism studies by scrutinizing the predominance of synchronic analyses. He argues that such approaches reduce populism to static, episodic snapshots, neglecting its diachronic evolution and the political dynamics underlying its (re)constitution in time. This critique challenges the established methodologies within the field, which often favor universal definitions or linear cause-effect reasoning. Anastasiou identifies two significant shortcomings in current populism scholarship: first, the reliance on fixed typologies that fail to capture populism’s fluid and context-dependent manifestations; and second, the under-theorization of the political practices that enable populism’s emergence and evolution. By equating populism with a series of static outcomes, according to Anastasiou, these studies overlook its historical and temporal dimensions, thus underemphasizing the creative agency and disruptive potential inherent in populist politics.
The chapter advances a compelling theoretical framework grounded in post-Marxist thought, linking populism’s spatiotemporality to the affordances of modern technology. Technology, Anastasiou argues, acts as both an enabler of spatial connectivity and a catalyst for temporal disruption, thereby broadening the scope of populist possibilities. Through this lens, populism is positioned as a political logic rooted in the interplay of space and time, facilitated by the indeterminacy and dislocation characteristic of modern social configurations. The exploration of populism’s ontological ties to technology in this chapter offers an innovative perspective on its historical emergence and its adaptability across contexts. By situating populism within the broader socio-technological dynamics of modernity, Anastasiou provides a critique of synchronic methodologies, calling for a more nuanced, diachronic understanding of populist politics.
Jamie Ranger’s chapter, titled “Populism, Social Media and the Technospheric,” critically examines the intersection of populism, social media, and the “technospheric condition.” Drawing on Bernard Stiegler and Hartmut Rosa, Ranger argues that the technospheric condition—a sociotechnical milieu accelerating since the Industrial Revolution—reshapes politics by distorting democratic contestability into technical expertise. This environment fosters public distrust in political institutions and contributes to the resonance of populist rhetoric, which opposes “the people” against technocratic elites.
The chapter explores how the technospheric, underpinned by social media and the attention economy, intensifies political polarisation and disrupts traditional political processes. Ranger critiques the algorithmic steering of political affinities on platforms, arguing that chains of equivalence, central to populism, are increasingly shaped by algorithmic interference rather than authentic political will. This phenomenon, termed “semi-automated politics,” complicates the authenticity of populist solidarities, raising questions about the agency behind contemporary digital populism.
Ranger highlights the dual potential of social media as both a counter-hegemonic tool for progressive change and a breeding ground for reactionary forces. He emphasizes the risks of fragmented political subjectivities in the hyperconnected technospheric world, where misinformation and algorithm-driven partisanship challenge cohesive political mobilization. This chapter offers a deep analysis of the technospheric’s role in reshaping modern politics, making it a vital contribution to understanding populism’s rise in the digital age.
María Esperanza Casullo’s chapter, titled “Antagonism, Flexibility, and the Surprising Resilience of Populism in Latin America,” provides an incisive analysis of the resilience of Latin American populism, challenging dominant narratives that depict populism as a fleeting political phenomenon. By focusing on the leftist populist presidencies of Hugo Chávez, Néstor and Cristina Kirchner, Evo Morales, Rafael Correa, and Fernando Lugo, Casullo highlights how flexibility in antagonistic narratives and the capacity for rapid public mobilization underpin the endurance of these leaders in a politically volatile region.
Casullo effectively argues that populist leaders construct a compelling “myth” centered on a heroic leader, a villainous antagonist, and a damaged collective identity. This myth fosters unity among diverse constituencies and enables populists to adapt antagonistic rhetoric to shifting political contexts. Furthermore, she underscores the role of street mobilization as a critical tool for countering threats, illustrating how mass demonstrations often shield populist leaders from impeachment, protests, or coups. Her chapter also addresses objections to populist resilience, including arguments that attribute their longevity to favorable economic conditions or the absence of opposition. Casullo counters these claims by emphasizing the strategic nature of populist politics, which leverages antagonism and mobilization to navigate crises. Casullo’s exploration situates populism as a rational and effective political strategy, offering valuable insights into its persistent presence in Latin America’s political landscape.
Chapter 9 by Paula Biglieri and Gloria Perelló, titled “Populist Temporality in Latin America,” offers a theoretical exploration of the temporal and spatial dynamics of Latin American populism. Anchored in the works of Laclau and Mouffe, the authors argue that populism embodies an irreducible tension between rupture—a dislocation of established order—and spatialisation, the institutionalisation of new configurations. This duality, they contend, defines the “heart” of populist politics.
The chapter’s strength lies in its nuanced analysis of populist temporality as a moment of radical reactivation that disrupts entrenched practices, creating space for new possibilities. Biglieri and Perelló underscore how populist leaders connect this rupture to historical struggles, constructing a lineage that situates present movements as heirs of past resistance. This linkage not only legitimises their causes but also sustains popular mobilization by blending hope for the future with a reimagining of the past.
The authors also highlight how spatialisation translates populist ideals into institutional frameworks, such as constitutions that challenge neoliberal or colonial legacies. However, they argue that this institutionalisation never fully resolves the rupture, leaving an open-ended struggle that ensures the continuous evolution of populist politics.
Eleonora Mesquita Ceia’s chapter titled “Populism and Constitutionalism in Brazil: : An Enduring or Transitional Relationship in Time?” provides a comprehensive analysis of the interplay between populism and constitutionalism in Brazil’s political history. Through case studies of key populist leaders—from Getúlio Vargas to Jair Bolsonaro—the chapter examines how populist projects have alternately reinforced and challenged liberal-democratic constitutionalism. The chapter argues against the simplistic binary often drawn between populism and constitutionalism in Global North scholarship. Ceia highlights the diverse constitutional engagements of Brazilian populist regimes, noting how some, such as Lula’s and Dilma Rousseff’s administrations, upheld liberal-democratic principles, while others, like Vargas’s and Bolsonaro’s governments, pursued constitutional reforms and institutional capture to consolidate power.
Particularly striking is the chapter’s discussion of populism’s dual nature in Brazil, where it emerges as both a response to crises and a tool for political inclusion. Vargas’s reforms integrated the working class into the political process, while Bolsonaro’s far-right populism weaponized constitutional mechanisms to deepen societal divisions. Ceia underscores that these approaches reflect not populism as a monolith but its variability across time and contexts. A key takeaway from the chapter is the distinction between populism and authoritarian populism: while both can challenge liberal-democratic norms, only the latter consistently undermines constitutional protections and institutions. By contrasting different administrations’ approaches, Ceia offers an insightful critique of the notion of a “permanent populist constitutionalism” in Brazil. This chapter underscores the resilience of Brazil’s 1988 constitution, which has withstood authoritarian populist pressures, reaffirming the importance of institutional integrity in democratic systems.
Andy Knott’s concluding chapter titiled “Time for More? Populism’s Prospects” offers an examination of populism’s future by juxtaposing theoretical models with real-world contexts. Rather than presenting definitive answers, Knott embraces the speculative nature of his subject, framing populism as a contextual phenomenon shaped by crises and historical transitions. The chapter effectively contrasts Tormey’s populisation thesis, which views populism as a permanent feature of modern politics, with the cyclical model, which situates populism within recurring patterns of hegemonic breakdown and reconstruction. Knott’s use of sociological and ontological approaches enriches his exploration of populism’s adaptability and persistence. By grounding these models in historical examples from Europe and Latin America, the chapter avoids abstract theorizing, offering a nuanced understanding of populism’s dynamics. The critique of anti-populist narratives adds depth, challenging the dismissal of populism as an aberration.
Populism and Time: Temporalities of a Disruptive Politics is a thought-provoking exploration that repositions populism within the framework of time, challenging traditional spatial and ideological analyses. By delving into the temporal dimensions of populist emergence, endurance, and transformation, Knott and his contributors provide a groundbreaking interdisciplinary perspective on this political phenomenon. The book’s innovative use of temporal metaphors, alongside rigorous engagement with historical, philosophical, and regional contexts, illuminates populism’s dynamic interaction with crises and hegemonic transitions.
Knott’s editorial vision is particularly commendable for bridging philosophical insights and political realities, effectively situating populism as a phenomenon deeply intertwined with historical and temporal conditions. While some chapters revisit familiar theoretical debates, the collection as a whole offers fresh and innovative perspectives, especially through its focus on regional variations and the transformative interplay between technology and populist dynamics. This volume is an essential resource for scholars and students of political theory, providing a deeper and more nuanced understanding of populism as a diachronic force shaping contemporary politics. Ultimately, the book stands as a timely and significant contribution to the ongoing debate on populism’s evolving role in influencing and redefining political trajectories in the modern world.
Andy Knott (eds). (2024). Populism and Time: Temporalities of a Disruptive Politics. Edinburgh University Press. 272 pp. Hardcover $103,12, ISBN-10: 139952772X, ISBN-13: 978-1399527729
Highlighting Elon Musk’s dual role as a private tech mogul and a potential quasi-governmental leader under elected US President Donald Trump, Professor Anthony J. Nownes underscored the dangers of unregulated private power intersecting with public institutions. He emphasized that ceding excessive power to any private interest—whether in the tech industry or another sector—poses a significant threat to democracy. Illustrating this concern, Professor Nownes pointed to the proposed “Doge Department,” noting, “Unlike actual government departments with conflict-of-interest rules, such private entities lack safeguards, making them a potential avenue for unchecked influence over public resources.”
In an illuminating discussion with the European Center for Populism Studies (ECPS), Professor Anthony J. Nownes, a political science expert from the University of Tennessee and co-author of the book titled The New Entrepreneurial Advocacy -Silicon Valley Elites in American Politics, offered his insights on the growing influence of tech elites and its implications for democracy. Centering on the theme of the delicate balance between private power and public accountability, Professor Nownes emphasized a pressing concern: “Ceding too much power to any private interest—whether the tech industry or any other sector—poses a threat to democracy.”
Highlighting Elon Musk’s dual role as a private tech mogul and a potential quasi-governmental leader under elected US President Donald Trump, Professor Nownes pointed out the dangers of unregulated private power intersecting with public institutions. He explained, for instance, the risks of the proposed “Doge Department” (or Department of Government Efficiency), stating that “unlike actual government departments with conflict-of-interest rules, such private entities lack safeguards, making them a potential avenue for unchecked influence over public resources.”
Turning to the broader historical context, Professor Nownes compared today’s tech moguls to past industrial giants. While corporate influence is not a new phenomenon, he argued that the tech industry’s vast resources and rapid innovation—outpacing government regulation—make its impact unique. Using examples like Microsoft protecting Ukraine from cyberattacks and SpaceX ensuring Ukrainian connectivity, Professor Nownes highlighted how tech companies wield unprecedented power over geopolitical and societal outcomes.
On the issue of lobbying and political advocacy, Professor Nownes delved into the disproportionate focus of Silicon Valley philanthropy on post-material causes, such as environmental conservation and DEI (Diversity, Equity, and Inclusion), rather than structural inequalities. He warned that this prioritization risks sidelining critical issues like income inequality and homelessness, leaving a vacuum often filled by populists like Donald Trump, who, while lacking substantive solutions, at least address these concerns rhetorically.
Professor Nownes also discussed the erosion of public trust in tech companies, exacerbated by scandals such as Cambridge Analytica. Referencing a Pew study that found 78% of Americans believe social media companies wield too much political power, he noted that despite this skepticism, tech giants have not yet faced significant political or economic repercussions. However, he foresees this changing, particularly as ethical considerations—such as the negative effects of social media on children—gain political traction.
Professor Nownes also addressed the future of American democracy under a second Trump administration. While cautiously optimistic about its survival, he acknowledged the erosion of democratic norms and the slow response of legal institutions to recent challenges. His reflections offer a sobering reminder of the delicate equilibrium between private power and public accountability, as well as the need for vigilance in preserving democratic principles in the face of rapid technological and political change.
Professor Anthony J. Nownes is a political science expert from the University of Tennessee and co-author of the book titled The New Entrepreneurial Advocacy – Silicon Valley Elites in American Politics.
Here is the transcription of the interview with Professor Anthony J. Nownes with some edits.
Tech Titans Shape Public Discourse by Spotlighting Key Issues
Professor Nownes, thank you very much for joining our interview series. Let me start right away with the first question. How do you view the growing influence of tech elites in shaping political agendas? Are they effectively becoming a new form of political aristocracy? How has the concentration of economic power among tech giants influenced the balance of political power in the United States? Could you discuss whether their dominance undermines or enhances democratic institutions?
Professor Anthony J. Nownes: First of all, thank you for having me here today. I appreciate the opportunity. I’m glad you phrased the first part of your question the way you did, focusing on agendas rather than policy outcomes. This distinction is important. There’s no question that tech elites shape the political agenda. Let’s start with Elon Musk. He’s the wealthiest man on earth and commands significant media attention for almost anything he does. Beyond that, his direct involvement in media platforms like Twitter—now X—and others like Instagram amplifies his influence. His posts, or whatever they’re called now, and his public statements certainly affect which issues people think about.
This doesn’t necessarily mean people agree with him, but it does mean they see what he says and often recognize the issues he highlights as important. Elon Musk is not alone in this regard. Other tech elites—Mark Zuckerberg, Reid Hoffman, Tim Cook, and many others—also have massive social media followings. While they may not always achieve their desired policy outcomes, there’s no doubt that the issues they publicly engage with are those that garner significant public attention. In this way, they have considerable success in shaping the political agenda.
Now, regarding the second part of your question about the concentration of economic power, these are, of course, challenging questions to answer definitively. Speaking both as a scholar and a citizen, I would argue that whenever the government cedes too much power to private actors, it risks undermining democracy. The government should and must work with private actors—after all, in a capitalist system, the economy’s health depends largely on the private sector’s vitality. But the government has its own role here, and at least theoretically, that role is to look out for the rest of us. I believe that ceding too much power to any private interest—whether the tech industry or any other sector—poses a threat to democracy. To demonstrate this, let me highlight some of the perils of granting excessive power to private actors.
Take, for example, the so-called “Doge Department.” You may not be familiar with this, but it’s the quasi-governmental body Donald Trump has claimed he has already begun forming. Officially called the Department of Government Efficiency (I use air quotes because it’s not actually a government department), it’s essentially a quasi-governmental—or really, a non-governmental—organization. Trump has reportedly chosen Elon Musk and Vivek Ramaswamy to head it, with the stated goal of making the government more efficient.
Real government institutions, agencies, and bureaucratic departments operate under strict rules and regulations. These rules dictate who they can hire, what sorts of behavior are and are not allowed in the workplace, the qualifications required for employment, and, crucially, who the department is accountable to.
Now, imagine this organization gets up and running. Suppose, within six months, Trump grants it actual power. There would be little to stop someone like Elon Musk from making decisions that, for example, ensure his companies receive lucrative government contracts while his competitors do not. Unlike actual government departments, which have conflict-of-interest rules and similar safeguards, a private, non-governmental organization like this lacks such mechanisms.
This is one of the clearest examples of what could go wrong when excessive power is given to private actors within a democratic system. It underscores the importance of maintaining strict oversight and clear boundaries between public institutions and private entities to preserve the integrity of democratic governance.
Power of Tech Giants Today Is Unprecedented Compared to Past Corporate Interests
Facebook CEO Mark Zuckerberg in Press conference at VIVA Technology (Vivatech) the world’s rendezvous for startup and leaders in Paris, France on on May 24, 2018. Photo: Frederic Legrand.
Looking at the historical relationship between corporate power and politics, how does the role of hi-tech oligarchs compare to past industrial moguls in shaping American political landscapes? Is this a continuation of corporate influence, or does the unique nature of digital platforms present new challenges?
Professor Anthony J. Nownes: For the first part of your question, I’d like to preface my response by acknowledging that I’m not a historian, so I hesitate to draw extensive comparisons between current tech oligarchs and past industries in American politics. That said, it’s certainly not unprecedented for a powerful industry to wield significant influence over political outcomes in this country.
For instance, every school kid in the US learns about the robber barons of the Gilded Age. Additionally, the tobacco industry wielded extraordinary political power for decades, successfully staving off serious regulation of tobacco products. Throughout US history, doctors, the insurance industry, and other healthcare providers have collectively spent immense amounts of money lobbying against socialized medicine, with considerable success. So, corporate influence in politics is nothing new—it has been a feature of the American Republic from its very beginning.
However, I think it’s worth noting that the tech industry is different in several respects from previous industries that wielded political power. One key difference is the almost unfathomable resources these companies possess. As an industry and even at the individual company level, tech entities have significantly more wealth and resources than many nation-states. This is unprecedented.
Another difference is the rapid pace of innovation within the tech industry, which often outpaces the ability of governments and regulatory agencies to keep up. For example, SpaceX is currently more capable than the US government when it comes to space exploration. Similarly, Alphabet (Google) is far ahead of the US government—and likely any other government—in developing and deploying artificial intelligence. This gives tech companies tremendous influence over our lives, even if that influence is not overtly political.
I believe the rise of the tech industry introduces challenges that are different from those posed by previous corporate powers—some of which we may not even fully understand yet. For instance, consider the war in Ukraine. Tech companies are not directly involved in the conflict, yet they are significantly affecting events on the ground. Microsoft, for example, protects Ukraine from cyberattacks. SpaceX ensures that Ukrainians remain connected to the Internet. I recently read that Google has removed images of Ukraine from its open-source maps. These actions, while not traditionally political, have a profound impact on real-world political and international events. In this sense, the power of the tech industry over people’s lives is unprecedented compared to the influence wielded by previous corporate interests.
‘Leave Us Alone’ Ethos Shapes Platforms and Policies
How do hi-tech firms’ lobbying activities compare to other industries in terms of expenditure and focus? Specifically, what does the dominance of issues like taxes, intellectual property, and technology indicate about their priorities in shaping US policy? How does this concentrated influence by a few tech giants affect policymaking transparency and public interest considerations?
Professor Anthony J. Nownes: I certainly understand why both the media and ordinary people are focusing on tech lobbying and the political influence of big tech. However, I think it’s important to recognize that the tech industry is just one of many industries in this country that spend hundreds of millions of dollars every year attempting to influence policy and elections.
There are other perennial heavyweight industries that spend on a similar scale to the tech industry. For example, the pharmaceutical industry, the health insurance industry, securities and investment companies, and the oil and gas industry are all highly politically active and spend significant sums. In that sense, the tech industry is not fundamentally different from other high-profile, politically active industries.
As for your final question, I found it interesting the way you phrased it. I study what we call public interest groups or non-governmental organizations in this country, which are comprised of individual members. At this point, there simply aren’t many public interest groups—or what we might also call citizen groups—working on the opposite side of the issues that big tech is pushing.
In many other industries, there are countervailing groups. For instance, in the oil and gas industry, there are hundreds of environmental groups in the United States. While they don’t have the same resources as oil and gas companies, they’ve managed to achieve a number of political victories over the past several decades. Similarly, healthcare and pharmaceutical companies often contend with public interest groups—especially senior citizen organizations—that lobby against them on issues like the cost of prescription drugs and government programs. Currently, I don’t see many public interest groups or citizen groups actively working to counterbalance the power of big tech. This, I believe, is another way in which this corporate sector is somewhat unusual.
What role do tech oligarchs play in shaping public discourse, and how do their personal ideologies influence the policies and practices of their platforms? Are we witnessing a new form of political lobbying through algorithmic curation and platform management?
Professor Anthony Nownes: This question seems almost perfectly shaped to refer to Elon Musk. Certainly, his personal ideology seems to affect every aspect of his newest company, X. I think there’s an element of this influence among other tech moguls as well.
It’s a cliché, but I believe it’s accurate to say that many of these individuals, even those who have traditionally supported center-left or left causes and the Democratic Party, are at their core economic libertarians. They are libertarians on social issues as well, but their general ethos of “leave us alone and let us do what we want” seems to permeate how they run their companies. I’m particularly thinking here of platforms like Facebook, Instagram, YouTube, and X. It doesn’t take much time spent on these platforms to realize that a fairly libertarian ethos influences what happens on them.
As for your second question, I’m not entirely sure I know enough about algorithms and platform management to say much definitively. However, I can say this: it seems to me that the conservative criticism these companies faced during the first Trump administration did affect some of their practices. For example, this criticism likely influenced content moderation policies, decisions to label certain material as misinformation or disinformation, and determinations about who to platform and who to de-platform. So, I do think there is some evidence that algorithmic curation and platform management are having political effects.
Social Media Companies Contribute Significantly to Misinformation Epidemic
Given the rise of misinformation and polarization on social media platforms, do you believe tech companies bear responsibility for mitigating these issues, or should this be addressed through government regulation? How do we balance such regulation with the principles of free speech?
Professor Anthony J. Nownes: I’m not sure this is exactly how the question was intended—but I’ll answer it this way regardless, more as a citizen than as a scholar. Social media companies absolutely bear some responsibility for the explosion of misinformation and disinformation in this country. Of course, they don’t see it that way, but I think the evidence is overwhelming that they have contributed significantly to the epidemic of misinformation and disinformation in the US and elsewhere.
No matter how one feels about government regulation, it seems to me that there’s really only one entity in this country large enough, powerful enough, and well-resourced enough to rein in these companies: the federal government. The EU, of course, also has the capacity to impose regulations. However, these companies have shown very little commitment to addressing misinformation and disinformation on their own, so I see the idea of self-regulation as a bit of a nonstarter.
As for the free speech aspect of the issue, I don’t think balancing regulation with free speech is particularly difficult. We already do it all the time in other domains—for example, with tobacco advertising. I think the free speech defense offered by social media companies to justify their conduct is, frankly, somewhat nonsensical. We regulate many things in society without infringing on people’s rights to express themselves or act within legal boundaries.
Do you think the political donations and lobbying efforts by Silicon Valley’s tech executives disproportionately sway policy outcomes? Are there examples where their influence has significantly impacted legislation or political campaigns? With federal campaign finance laws being described as “byzantine and ever-changing,” what challenges do these laws pose in regulating the contributions of tech leaders, and how can these challenges be addressed without infringing on free speech rights?
Professor Anthony J. Nownes: Before addressing this question directly, I want to point out something that may already be familiar to many of you: for those of us who study interest groups, corporate influence, or lobbying, determining influence is incredibly difficult. The primary reason is the old adage: correlation does not equal causation.
For example, in the US, we see the gun lobby making significant contributions to right-leaning politicians, who then work diligently to maintain access to firearms. However, this doesn’t necessarily prove influence because these politicians likely would have acted the same way without the gun lobby’s financial support. Indeed, that alignment is often why the gun lobby supports them in the first place. As a result, proving policy influence is challenging, and at best, we can make educated guesses based on available evidence.
That said, it’s clear to me that the tech industry, like many others, has been highly influential politically. One prominent example is the tech sector’s campaign to preserve Section 230 of the Communications Decency Act. This legislation protects online platforms from being treated as publishers, granting them virtual legal immunity for content posted on their sites—a unique advantage in US law. Social media companies have invested significant time and resources at both the state and federal levels to ensure Section 230 remains intact.
Another notable example is Proposition 22 in California. Uber and Lyft spent substantial sums to secure their exemption from labor laws in one of the country’s most liberal states. Similarly, big tech firms, including Amazon, have successfully resisted legislation aimed at increasing transparency about how user data is utilized. On the individual level, tech leaders like Peter Thiel have played pivotal roles in the political ascendance of figures such as J.D. Vance.
As for the second part of your question about campaign finance laws, I think it’s essential for people to realize that campaign finance laws in this country, as they are currently configured, really can’t stop an individual or organization from pouring as much money as they want into our campaign finance system. Yes, there are regulations, and yes, these regulations can and do prevent the ultra-rich and well-resourced organizations from donating money directly to candidates for office. However, the way the laws are currently structured—and I don’t see this changing anytime soon—there is nothing the government or anyone else can do to stop a person or organization from spending unlimited sums of money to support candidates or parties they favor.
For example, Elon Musk reportedly contributed something between $200 and $300 million to help Trump get elected. He’s not allowed to give that money directly to Trump, as the amount he can donate directly to a candidate is severely limited. But he is allowed to give that money to a Super PAC. In this case, he contributed to his own Super PAC, “America PAC.” All he had to do was hire one or two competent lawyers to ensure they followed the letter of the law, and there was nothing to stop him from funneling unlimited sums of money into the election.
I see no evidence at all that either major political party has any appetite to change anything about the current system. As such, I view the question of regulating this kind of spending as rather moot. I do not see any significant reform in this area on the horizon.
Most People Are Getting All Their News from Podcasters
You discuss “super citizens” leveraging their wealth and public profiles to influence policy through media and social platforms. How do you see this form of direct advocacy evolving, especially with the growing influence of social media as an unmediated channel?
Professor Anthony J. Nownes: I’m not particularly skilled at predicting the future of politics, and I don’t feel I know enough about technology to provide a deeply insightful answer to this question. However, after reflecting on it, I can offer the following observation: One trend my co-author, Darren Halpin, and I have noted regarding the concept of “super citizens” is that an increasing number of people—particularly younger individuals, and especially younger men—are receiving all of their news, not just part of it, from individuals who are not traditionally part of the news industry. Figures like Joe Rogan and Theo Vaughn, for instance, are immensely popular podcasters who exemplify what we term prototypical super citizens. These individuals initially gained fame through non-political activities but now wield considerable political influence through their podcasts.
I think the extent to which people rely on these sources for news and information is somewhat underappreciated. As traditional or legacy media continues to decline in importance, and in some cases disappears altogether, I believe we’re going to see much more of this phenomenon. Unfortunately, as a result, disinformation and misinformation are likely to become even bigger problems moving forward.
Your book suggests that Silicon Valley philanthropy tends to favor postmaterial causes, such as environmental conservation and arts, over redistributive efforts that address economic inequality. What implications does this trend have for addressing structural inequalities in American society?
Professor Anthony J. Nownes: The first part of the question addresses disproportionate funding for certain issues. A good example here is education. Our research showed that Silicon Valley figures and their foundations have spent considerable amounts of money over the past couple of decades on what they call education reforms—initiatives such as charter schools, privatization, and voucher schemes. There’s substantial evidence that this advocacy, and in some cases direct funding, has influenced state policies and school districts across the United States. This demonstrates how Silicon Valley’s prioritization of certain issues over others can have significant impact, though it remains challenging to definitively prove causation.
Regarding the disproportionate focus on post-material issues, the implications are far-reaching. This emphasis on post-material causes means that critical problems in the US, such as income inequality, homelessness, underemployment, poverty, and inadequate access to healthcare, are not prioritized in political discourse. To be a liberal in the 1930s meant focusing on the day-to-day economic interests of ordinary people. Today, however, left-leaning Silicon Valley elites often concentrate on issues like abortion, DEI (Diversity, Equity, and Inclusion) programs, LGBTQ rights, and global warming. While these issues are undeniably important, this shift has left economic concerns largely to right-wing populists like Donald Trump.
Although Trump does not approach these issues with serious policy solutions, he, at least, acknowledges them, which resonates with voters. The center-left’s overwhelming focus on post-material issues has been disastrous for the working class and has, in part, enabled the rise of Trump and other MAGA Republicans.
Regarding current political tendencies, there’s no question that some high-profile tech figures—Elon Musk being a prime example—have aligned themselves with Trump and the right. Others, such as Mark Zuckerberg and Jeff Bezos, appear to have softened their rhetoric toward Trump, even if they may not have supported him outright. However, voting and campaign finance records suggest that Silicon Valley employees, including both rank-and-file workers and many executives, remain largely Democratic and liberal-leaning.
I think that some high-profile names have definitely turned toward Trump. However, I don’t believe they have changed that much. It’s politics that has changed significantly. For example, even though many Silicon Valley employees—particularly the rank-and-file employees—haven’t changed much in their political tendencies, they are certainly more silent than they were 8 or 10 years ago.
I think some of the rhetoric coming from the tech titans—the entrepreneurs, owners, and founders—stems from sheer pragmatism. They understand Trump as a political reality, and this time, they want to position themselves favorably. As for employees, they see how the world has changed and likely feel there’s little reason to engage in protests, as it probably wouldn’t make a significant difference. Additionally, such actions could potentially get them into trouble at work. So, that was a bit of a rambling answer, but that’s my perspective.
People Believe Social Media Companies Wield Too Much Political Power
Elon Musk, founder, CEO, and chief engineer of SpaceX; CEO of Tesla; CTO and chairman of X (formerly Twitter); and co-founder of Neuralink and OpenAI, at VIVA Technology (Vivatech) in Paris, France, on June 16, 2023. Photo: Frederic Legrand.
Given the discussion on the erosion of public trust in tech firms due to scandals like Cambridge Analytica, what role do you think transparency and ethical considerations should play in maintaining the political capital of these companies?
Professor Anthony J. Nownes: I think it’s quite interesting. Given how much influence tech companies wield and how closely Donald Trump has aligned himself with Elon Musk, public opinion polls in this country clearly show that the vast majority of Americans are skeptical or even negative about tech companies. For example, in my lobbying class, I reference a Pew study from earlier this year that revealed 78% of Americans believe social media companies wield too much political power. To me, this is an astonishing figure.
Despite this widespread skepticism, these companies haven’t yet paid a significant political or economic price. However, I believe this may be starting to change, potentially influenced by recent political shifts among some tech leaders. What do I mean by this? Over the past couple of years, somewhat quietly, multiple states in the US have passed age verification laws for pornographic websites. While this development hasn’t garnered much media attention, I suspect social media companies are paying close attention. They may be wondering if similar regulations could soon target them, particularly given the growing discourse about the harmful effects of social media on children.
For instance, Jonathan Haidt’s highly successful book The Anxious Generation discusses these negative effects, particularly on children, and I think this conversation is beginning to permeate our political discourse. As a result, tech companies will likely need to start addressing the ethical considerations you mentioned. This growing dialogue and the precedent set by regulations on other industries might push tech companies to pay more attention to these issues in the near future.
And lastly, Professor Nownes, there are those pundits arguing that American democracy may not survive another Trump administration. How do you think American institutions will react to a second Trump administration?
Professor Anthony J. Nownes: Well, this is a tough question. For both professional and personal reasons, I’ll say this: Do I think American democracy will survive? Yes, I do. But what it will look like a few years from now? I honestly don’t know.I see some disturbing signs, particularly regarding democratic norms. Many of these norms have taken quite a hit over the last few years. The legal system, for example, has been quite slow in addressing certain actions, especially attempts by the president-elect to change the outcome of the last election.I think this remains an open question. I wish I had a more definitive answer, but at this point, I just don’t know.
Please cite as: Koskina, Stavroula. (2024). Populism, Democracy, and Authoritarianism in the Southern Caucasus. European Center for Populism Studies (ECPS). November 26, 2024. https://doi.org/10.55271/rp0088
The 16th session of the Mapping Global Populism Panel Series hosted by the European Center for Populism Studies (ECPS) critically examined the interplay of populism, democracy, and authoritarianism in the Southern Caucasus. Featuring insights from six distinguished scholars, the event focused on Armenia, Azerbaijan, and Georgia, offering a detailed analysis of their respective political landscapes. Moderated by Professor Cengiz Aktar, this session underscored the broader implications of populist and authoritarian trends on regional stability and global democracy.
The 16th session of the European Center for Populism Studies’ (ECPS) “Mapping Global Populism” panel series, aimed at creating a comprehensive understanding of populism worldwide, was held online on October 31, 2024. Titled “The Challenging Dynamics of Democracy, Authoritarianism & Populism in Caucasus (Armenia, Azerbaijan & Georgia),” the session featured insights from distinguished scholars on various manifestations of populism and authoritarianism and the state of democracy in these countries. This report provides an overview of the topics analyzed, with some accounts of each speaker’s contributions.
The panel was moderated by Dr. Cengiz Aktar, Adjunct Professor of Political Science at the University of Athens and Advisory Board Member of ECPS. Thomas de Waal, Senior Fellow at Carnegie Europe specializing in Eastern Europe and the Caucasus, discussed the level of autocracy in Azerbaijan and its regional implications. Dr. David Aprasidze, Professor of Political Science at Ilia State University, Georgia, explored the evolution of populism in Georgia, while Dr. David Matsaberidze, Associate Professor in the Department of International Relations at Ivane Javakhishvili Tbilisi State University, presented on “The Rotating Populist Discourses of Post-Soviet Georgia – From Nationalist Populism to Conservative Populism.”
Dr.Jody LaPorte, from the Department of Politics and International Relations at the University of Oxford, analyzed hegemonic authoritarianism in Azerbaijan. Dr. Ashot S. Aleksanyan, Professor and Chair of Political Science at the Faculty of International Relations, Yerevan State University, focused on post-war Armenia’s democratization and European integration under the shadow of populism. Dr. Nerses Kopalyan, Associate Professor of Political Science at the University of Nevada, Las Vegas, provided an overview of the state of democracy and populism in Armenia during the session.
The panelists emphasized how populism contributes to democratic backsliding and institutional fragility in hybrid regimes. While each country reflects unique manifestations of populism, shared patterns include the erosion of liberal democratic norms and the increasing fusion of political and economic power within ruling elites.
The discussions highlighted how regional actors navigate shifting global power structures, particularly under the shadow of Russia’s invasion of Ukraine. These external pressures exacerbate domestic challenges, influencing political strategies and policy orientations across the region.
Country-Specific Analyses
Tom de Waal’s presentation provided a comprehensive analysis of Azerbaijan’s political trajectory and its broader implications for the South Caucasus. He highlighted Azerbaijan as a model of hegemonic authoritarianism, emphasizing its consolidation of power through a fusion of political and economic interests within the ruling elite. He noted Azerbaijan’s skepticism toward multilateral institutions and its alignment with illiberal regional actors like Russia and Turkey. De Waal underscored the Azerbaijani regime’s strategic use of sovereignty discourse to legitimize its dominance while curtailing civil liberties, media freedom, and opposition activity. He also addressed the geopolitical influence of the Ukraine war on the region, arguing that Azerbaijan’s approach reflects a broader trend of illiberalism gaining ground globally. Finally, he pointed to Azerbaijan’s vulnerabilities, including its reliance on declining oil revenues and the absence of mechanisms for political feedback, which pose challenges to the sustainability of its centralized authoritarian model.
Dr. David Aprasidze’s presentation critically assessed the damaging impact of populism on democracy in Georgia, particularly under the Georgian Dream Party. He argued that populism undermines democratization in hybrid regimes by eroding weak institutions, corrupting political actors, and suppressing opposition forces. Tracing the Georgian Dream’s transformation from a progressive, left-leaning populist movement into a conservative, nationalist entity, he highlighted its increasing alignment with illiberal models, such as that of Viktor Orbán’s Hungary. This shift has been accompanied by attacks on the European Union, restrictions on civil society and media, and the systemic manipulation of institutions to consolidate power. Dr. Aprasidze underscored that populism in hybrid regimes exacerbates public demoralization, weakens democratic resilience, and facilitates authoritarian consolidation. He concluded that the Georgian Dream’s trajectory exemplifies the broader risks of populism in hybrid regimes, portraying Georgia’s democratization as increasingly fragile and imperiled.
Dr. David Matsaberidze’s analysis explored the evolution of populism in Georgia through the concept of the “empty signifier,” tracing its progression from nationalist mobilization during the dissolution of the Soviet Union to the current rule of the Georgian Dream Party. He identified a pattern in Georgian politics of leaders utilizing populist narratives to consolidate power, emphasizing shifts from Zviad Gamsakhurdia’s nationalist independence rhetoric to Eduard Shevardnadze’s focus on order and stability, and later Mikheil Saakashvili’s anti-corruption crusade. Dr. Matsaberidze highlighted the Georgian Dream’s strategic pivot from left-leaning populism to conservative nationalism, blending Orthodox Christian values with populist sovereignty discourse to challenge the European Union’s liberal framework. He also criticized the party’s institutional manipulation, drawing parallels with Viktor Orbán’s Hungary and Vladimir Putin’s Russia, noting the use of restrictive legislation, anti-LGBTQ+ policies, and attacks on NGOs and academia to erode democratic spaces. The party’s success, he argued, lies in its ability to exploit public concerns while fostering ambiguity between aligning with Brussels or Budapest, thereby undermining Georgia’s pro-Western orientation. Concluding with a pessimistic outlook, Dr. Matsaberidze warned that the Georgian Dream’s populist tactics and institutional control present significant obstacles to democratization and resistance by the opposition.
Dr. Jody LaPorte’s presentation examined Azerbaijan’s political regime, categorizing it as a hegemonic authoritarian model distinct from competitive authoritarianism due to the absence of meaningful opposition or electoral competition. She highlighted how Azerbaijan’s leaders, particularly President Ilham Aliyev, consolidated this regime through the marginalization of inherited opposition parties, extensive use of formal and informal mechanisms to suppress political activities, and active repression of emerging opposition groups. The regime’s centralized political economy, heavily reliant on oil revenues and controlled by the ruling elite, has further entrenched its authority by linking economic opportunities and upward mobility to political loyalty. Dr. LaPorte also noted the regime’s proactive measures to adapt to changing circumstances, including investments in green energy and economic diversification, which aim to sustain its authoritarian model amid declining oil revenues. While discussing potential vulnerabilities such as socioeconomic inequalities and the finite nature of hydrocarbon resources, Dr. LaPorte emphasized the regime’s strategic efforts to reinforce its stability. Reflecting on the populism theme, she argued that Azerbaijan’s case is characterized more by a disconnect between politics and the populace than by populist appeals, with citizens largely feeling unrepresented by any political party.
Dr. Ashot Aleksanyan’s presentation analyzed the impact of hybrid populism on postwar Armenia, its democratization efforts, and European integration. He employed a theoretical framework rooted in post-Soviet populist studies, drawing from definitions by scholars like Cas Mudde and Ernesto Laclau to highlight populism’s ideological and moral dimensions. Dr. Aleksanyan emphasized the unique challenges faced by Armenia, including the lack of robust political party infrastructure, weak ideological foundations, and an underdeveloped civil society, all exacerbated by the fallout from the 2020 Nagorno-Karabakh war. He identified hybrid populism as a critical factor in Armenian politics, characterized by divisive rhetoric framing issues through binary oppositions such as war versus peace, pro-Western versus pro-Russian, and democracy versus authoritarianism. He also explored the influence of external factors like the COVID-19 pandemic, the Russia-Ukraine war, and regional pressures from Russia, Turkey, and Azerbaijan, which have collectively hindered Armenia’s European integration and democratization. Using a textual analysis of political speeches and party rhetoric, Dr. Aleksanyan demonstrated how populist discourse destabilizes democratic institutions, undermines reform efforts, and fuels societal polarization. He concluded by stressing the importance of addressing Armenia’s geopolitical vulnerabilities and strengthening its political and societal structures to advance its European integration and democratic aspirations.
Dr. Nerses Kopalyan‘s presentation analyzed the limited influence of populism in post-Velvet Revolution Armenia, emphasizing the country’s democratic resilience despite its challenging geopolitical environment. He highlighted three primary factors that have curtailed populism: a robust civil society acting as a safeguard, the development of a democratic political culture, and the transitional government’s deliberate avoidance of populist rhetoric and practices. Unlike other contexts where populism thrives on anti-establishment and nationalist narratives, Armenian leaders have refrained from scapegoating elites, ethnicizing conflicts, or exploiting societal cleavages for political gain. Instead, the government has pursued pragmatic, often unpopular decisions, such as emphasizing peace and concessions, which reinforce democratic consolidation. Dr. Kopalyan contrasted Armenia’s approach with illiberal populist leaders elsewhere, noting the absence of tactics like undermining institutions, exploiting nationalism, or promoting cultural wars. He concluded that Armenia’s unique governance model, anchored in civil society, democratic norms, and a refusal to weaponize populism, has strengthened its democratization process and served as a critical component of its security architecture amid external pressures from Azerbaijan and Russia.
The panel provided critical insights into the destabilizing effects of populism and authoritarianism in the Southern Caucasus. Across the region, the confluence of weak institutions, contested sovereignty, and geopolitical pressures fosters environments where populism thrives, further undermining democratic governance and societal resilience.
The event underscored the need for targeted international engagement to bolster democratic institutions, support civil society, and promote regional cooperation. Recognizing the distinct challenges faced by each country, panelists stressed the importance of tailored strategies that address both domestic vulnerabilities and external influences.
Professor Tanweer Fazal emphasizes that “otherization is primarily a deliberate process rather than something inherently embedded in a culture.” He explains how this systematic targeting involves mobilizing economic, cultural, historical, and political resources to marginalize specific communities. Reflecting on the state’s role, Professor Fazal critiques its evolving relationship with secularism and justice. He notes a shift in the post-2014 political landscape, observing, “The state has increasingly abandoned its efforts to project a secular or morally incorruptible image,” instead embracing a majoritarian framework.
In this engaging and insightful conversation,Professor Tanweer Fazal, a distinguished sociologist from the University of Hyderabad, discusses the intricate and deliberate process of otherization in India. As part of the podcast Countering Religious Hate: Music as Mitigation Strategy, hosted by Mukesh Kulriya and supported by the Initiative to Study Hate at UCLA, the interview delves into the intersections of communal violence, state practices, cultural initiatives such as music festivals to counter hate, and the persistent challenges of justice and reconciliation in South Asia.
Professor Fazal emphasizes that “otherization is primarily a deliberate process rather than something inherently embedded in a culture.” He explains how this systematic targeting involves mobilizing economic, cultural, historical, and political resources to marginalize specific communities. Drawing from his extensive research, he highlights historical examples, such as the plight of the Meo Muslims in Rajasthan during the 1940s, and connects them to contemporary practices, such as the exclusionary mechanisms of the Citizenship Amendment Act (CAA) and the National Register of Citizens (NRC).
Reflecting on the state’s role, Professor Fazal critiques its evolving relationship with secularism and justice. He notes a shift in the post-2014 political landscape, observing, “The state has increasingly abandoned its efforts to project a secular or morally incorruptible image,” instead embracing a majoritarian framework. He underscores how this transformation impacts justice delivery, reconciliation, and the ability of cultural interventions, such as Sufi music or Kabir performances, to counter hate and divisiveness.
The discussion also explores the concept of the “national public” and its symbolic, context-dependent emergence. Professor Fazal argues that the idea of a unified national public in India is more a constructed narrative than an objective reality. “In India, when we talk about the public, we must actually consider ‘publics,’” he remarks, highlighting the country’s linguistic, cultural, and communal diversity. He further elaborates on the disparity in how nationalistic expressions—such as advocating for Khalistan versus calling for a Hindu state—are treated within India’s legal and political frameworks.
Through this thought-provoking conversation, Professor Fazal illuminates how the state, public, and cultural practices intersect to shape and perpetuate the process of otherization in India. This interview offers a critical lens for understanding the broader implications of these dynamics and the potential paths forward in addressing hate and fostering inclusivity.
Professor Tanweer Fazal, a distinguished sociologist from the University of Hyderabad.
Here is the transcription of the interview with Professor Tanweer Fazal with some edits.
Otherization Is Not a Fixed or Stable Phenomenon
Thank you so much, Professor Fazal, for joining me today. It’s truly an honor to have you here. While I’ve been following your public talks for over a decade, this is the first time I’ve directly connected my research to your work, and it has made me realize just how relevant your book is. My project primarily focuses on music, but I’ve come to understand that it’s impossible to study music in isolation from the broader societal context. This particular study is part of a larger initiative called the Initiative to Study Hate. It involves interdisciplinary efforts across fields like media studies, history, and neuroscience, aiming to understand how processes of otherization and hate operate. To set the stage, could you provide a brief overview of the process of otherization? I understand it’s a broad question, but a historical perspective would help our audience better understand the foundations and dynamics of otherization.
Professor Tanweer Fazal: In my view, otherization is primarily a deliberate process rather than something inherently embedded in a culture. It is actively driven by agents or proponents who target specific groups, aiming to marginalize or exclude them from various facets of social life—economic, cultural, historical, and political. Otherization, therefore, involves a deliberate mobilization of resources across these domains to target a group or community.
Importantly, otherization is not a fixed or stable phenomenon. The groups that become targets can shift over time, and the relationships between those who are otherized and those who perpetrate the process can also change, depending on power dynamics and the mobilization of political resources. History provides numerous examples of this.
For instance, in my study of Sikh politics, I found that Sikhs were once seen as integral to the imagination of Indian nationhood. However, during events like the Punjabi Suba Movement in the 1960s and the violence surrounding 1984, we witnessed a shift, where the Sikh community was otherized and subjected to systemic violence. This transformation demonstrates how power relations and political circumstances can alter the dynamics of otherization.
Similarly, in contemporary contexts, otherization remains a deliberate and strategic process. A clear example is the Citizenship Amendment Act (CAA), which is designed to reshape citizenship laws in a way that marginalizes a particular community—in this case, Muslims. The immediate impact is seen in groups like the Muslim Bengalis excluded from the National Register of Citizens (NRC) in Assam. This legal framework exemplifies how otherization operates in specific contexts today.
The Role of Selective Histories and Symbols in Constructing Exclusion
You’ve provided a broad perspective, and I’d like to focus on a couple of specific aspects. Could you elaborate on the historical and cultural dimensions of this process? From my limited understanding and experience in the field, it seems that the social circumstances of a community—in this case, Muslims—have been weaponized by the Hindu right-wing. They appear to draw upon their interpretation of history and culture, using these narratives to validate and reinforce their biases. Could you expand on this interplay and how historical and cultural narratives are mobilized in this way?
Professor Tanweer Fazal: If you’d like me to be specific, let me take the example of Rajasthan, particularly the events in the 1940s, around 1945-46, in the Alwar and Bharatpur regions. During this period, a very targeted campaign of violence was directed against a section of Muslims known as the Meo Muslims. The Meos, who originate from Rajasthan, have a unique history. At some point, they chose to convert to Islam for various reasons while maintaining syncretic practices. Within families, they often observed both Hindu rituals and Islamic traditions. Some even adopted dual names—one Sanskritic and another Arabic or Persian.
Alwar and Bharatpur, then princely states, came under the influence of organizations like the Vishwa Hindu Parishad (then the Hindu Mahasabha). As the process of decolonization began and discussions about a new independent nation gained momentum, Muslims in this region, particularly the Meos, became targeted. This was also the time when the Pakistan movement had gained traction, fueling an atmosphere of hate. The Meos, despite their deep integration with local customs and practices, were increasingly portrayed as part of the “Pakistan project.”
A concerted effort was made to either force the Meos to convert entirely to Hinduism—through processes like Shuddhi—or to drive them out. Many who resisted were subjected to violence, with an estimated 30,000 to 40,000 killed. Those who did not wish to migrate to Pakistan were often forced to do so. However, after arriving in Pakistan, many Meos immediately sought to return to India due to their cultural and historical ties to the Mewat region. Bureaucratic hurdles, like the permit system described in Vazira Zamindar’s work, made their return nearly impossible.
The tragic irony lies in how a community, so closely aligned in customs, practices, and even worship with the local Hindu population, was systematically otherized. Selective histories and symbols were used to construct a narrative of exclusion and vilification. This is the power of otherization: it selectively targets communities, weaponizes history, and imposes identities that may not align with the community’s own understanding of itself.
Even today, the Mewat region remains a hotspot for communal targeting. Reports of lynching by Gau Rakshaks (cow vigilantes) are frequent, with these groups often supported by the state machinery, including the Rajasthan police. During my interviews with some BJP MLAs from the region, they perpetuated allegations against the Meo community, accusing them of being aligned with international Islamic designs, linked to terror networks, and receiving foreign funding for madrasas. These narratives are repeated in public discourse to justify ongoing targeting and violence, making extermination appear acceptable.
So, in a sense, what we are speaking of all the history is not a history, it is present in a sense?
Professor Tanweer Fazal: Yes, you are right!
The experience of the Meo Muslims in 1946 is significant, but it didn’t start then, nor did it end there—it began earlier and continues to this day. In your writing, you’ve described this process as cumulative, a phenomenon that builds over time and persists. I recall speaking to a few singers in the Jodhpur region around 2015-16, including a singer named Chidia Bai, who used to perform songs dedicated to Hindu goddesses. She shared how, during communal violence, her patron pointed out her Muslim identity. That moment marked the first time she realized her identity as a Muslim was not fluid—it was something imposed on her by others. Until then, her identity had been much more open; she identified as a Muslim but was equally accepted as a singer for goddesses. This highlights how cultural practices once characterized by openness and fluidity have been overshadowed by rigid identity constructs imposed by external forces. It underscores that this is not just a historical phenomenon but an ongoing project that continues to shape lives and communities.
Professor Tanweer Fazal: History is never truly in the past; it is often more present than we realize. It continues to shape our understanding and experiences today, influencing how we comprehend both the past and the present. This is especially true in the case of the Muslims in Rajasthan, particularly those from specific regions.
Since 2014, the Indian State Has Shifted Away from Projecting a Secular Image
India’s Prime Minister, Shri Narendra Modi visits Gurdwara Rakabganj Sahib to pay tribute to Guru Teg Bahadur, in New Delhi on December 20, 2020. Photo: Shutterstuck.
Otherization is a long and continuous process, but at times, it escalates into collective violence. The terminology we use to describe these events—be it riots, pogroms, or collective violence—also shapes the political and social understanding of such phenomena. Given that the state is the custodian of law and order, how does it operate in these situations? While the state may not always intervene in the everyday process of otherization, its role in instances of targeted violence is crucial. Historically, what has the state’s role been in such cases, particularly when it comes to enabling or preventing these acts of violence?
Professor Tanweer Fazal: My book, which you referred to, examines the practices of the state, focusing on how it operates as a structure with a network of institutions, legal frameworks, hierarchies, and codified rules. This gives us an image of the modern state as a rational actor. However, alongside this idealized notion, it is essential to analyze the state in terms of its practices, where we often find discrepancies between the ideal and the real.
For example, when we consider the Indian Constitution, it presents itself as an ideal document—framing India as a secular state, outlining a socialist pattern of the economy, and offering a framework for governance. Yet, in practice, the state frequently fails to uphold these ideals, often only coming close or falling short entirely. This discrepancy is particularly evident when analyzing the state’s role in cases of otherization, minoritization, and collective violence.
Looking at the colonial state, its approach to inter-religious or inter-community conflicts was often driven by the imperative to maintain public order. To preserve the status quo, the colonial state avoided disrupting long-standing traditions or practices. For example, disputes over religious processions and their routes were often resolved by adhering to established practices, such as ensuring processions followed routes that had been used for generations, even if they passed through minority areas. This approach aimed to avoid conflict by maintaining societal equilibrium, even if it perpetuated existing inequalities.
In the post-independence period, the Indian state grappled with competing ideological forces. On the one hand, leaders like Nehru championed a secular ideological framework. On the other hand, nationalist leaders with right-wing tendencies often sought to address what they perceived as historical injustices against the majority community. For example, cases like the reopening of the Somnath temple and the Ayodhya dispute reveal how nationalist leaders, such as Govind Ballabh Pant, played roles in decisions that catered to these sentiments.
Thomas Blom Hansen provides a useful framework to understand this dynamic, describing the state as having two cultural constructions: the “sublime state” and the “profane state.” In instances of collective violence, the state often projects its “sublime” image—a just state committed to protecting victims and upholding morality. This is evident in measures like the institution of commissions of inquiry or efforts to prosecute perpetrators, which help the state maintain its moral high ground.
However, the everyday experience of vulnerable communities often reflects the “profane” state—a reality characterized by systemic violence, police brutality, and discrimination. For marginalized groups, such as slum dwellers or minorities, encounters with the state are frequently marked by oppression and injustice.
Post-2014, there appears to be a shift in the state’s approach. The state has increasingly abandoned its efforts to project a secular or morally incorruptible image. Instead, it has embraced a majoritarian, triumphalist framework, openly signaling its commitment to upholding the supremacy of dominant ideologies. This shift is evident in the state’s response to hate crimes, such as lynching. Perpetrators often receive bail, are celebrated, or even elevated to positions of political power. Figures like Sadhvi Pragya exemplify this trend, where those associated with divisive or violent acts are celebrated rather than censured.
Music Has Often Been Used as an Instrument of Polarization
The Hindu New Year Parade (Gudhi Padva) is an annual celebration held on Girgaon, South Mumbai, featuring musicians, dancers, and artists from various parts of India on March 18, 2018. Photo: Snehal Jeevan Pailkar.
This discussion has provided valuable insight into how the dynamics of violence and the state’s role have evolved. You mentioned religious processions as a point of contention. I’d like to delve deeper into this. Historically, colonial records often attribute communal violence to disputes over religious processions and their routes. Julian Anthony Lynch argues that music was not merely a factor of animosity but actively used as a tool to differentiate Hindus and Muslims. From my fieldwork and limited reading, I’ve observed that music tends to be more accepted within popular and even orthodox Hinduism, whereas in Islam, it is embraced in popular practice but not necessarily within orthodox frameworks. For example, in 1893, when Tilak initiated the Ganesh Chaturthi and Shivaji celebrations, the songs sung during these events often contained anti-Muslim rhetoric. This continuity in rhetoric can also be seen in today’s Hindutva pop music, which, while quantitatively and qualitatively different, still carries similar themes. Could you elaborate on the intersection of politics, processions, religion, and culture, and how these elements have historically contributed to communal tensions and violence?
Professor Tanweer Fazal: You’ve raised an important point. Music, like any form of communication, is a powerful medium that can be used in multiple ways. Its impact depends on the intent behind its use. There are countless examples where music has served as a bridge between cultures, fostering fusion, borrowing, and adaptation of lyrics and customs to create harmony. However, music has also been employed in highly divisive ways.
You’re absolutely right that music has often been used as an instrument of polarization. Historically, and even today, communal tensions have erupted due to the use of loud music during sensitive times, such as the namaz, or through provocative processions. For instance, processions during Ram Navami continue to deliberately pass through areas prone to conflict, playing inflammatory content, which often leads to skirmishes or even outright violence. This strategy has been revived by right-wing groups but has roots in colonial practices where such processions were tools to provoke unrest.
I would argue that we should view this within the context of the emergence of electoral politics. Electoral politics inherently require the mobilization of people, and processions serve as a convenient tool for this purpose. For instance, if one engages in class politics or politics based on social justice, it necessitates a process of raising consciousness as part of the political effort.
In contrast, divisive politics—often based on religion or similar forms of hate-driven polarization—operates at a more primal level, appealing to basic instincts. These instincts stem from being born into a particular culture or community, often accompanied by latent prejudices about “the other.” Such prejudices are then cultivated and amplified, with boundaries drawn and myths created to reinforce these divisions.
Music, in this context, plays a supporting role. It is a powerful instrument that can be harnessed to serve these broader political agendas. While music alone cannot incite violence, it can contribute to the atmosphere of polarization and hate when intertwined with a political strategy centered around division and conflict.
This brings me to the idea of culture—a shared experience among people living in a particular space and time, even if they belong to different castes, classes, or genders. While this shared culture provides common ground, it also comes with its own complexities. In this context, what are your thoughts on the use of music by the state or police departments as a tool to counter religious hate? For instance, there have been instances where the police have used the same locations where baton charges or water cannons were employed to host musical events, seemingly as an attempt to rewire the collective memory of those spaces. On the surface, this appears to be a creative and positive initiative. However, how do you view the use of music with specifically religious contours in this context? I’m not referring to strictly Hindu or Muslim music but devotional or Sufi music, which carries elements of collective culture but is also deeply tied to religion. How do you perceive the police employing such music as a tool? And more specifically, how do you interpret the use of religiously influenced music to counter hatred rooted in religious differences?
Professor Tanweer Fazal: On the surface, it appears to be a noble exercise, and there is no harm in trying and testing such initiatives. However, as I mentioned, music is merely a means of communication. Music itself cannot bring peace, nor can it incite violence, but there is a politics surrounding its use. Unless the police department addresses the underlying politics of violence, this will remain an artificial exercise. It may be symbolic, but it does not address the experiences of those who have suffered violence. In fact, I suspect it might suggest that people should forget what happened in the past, erase it from their memory, and instead focus on the alternative narratives being offered.
However, as observed in various instances of violent eruptions, if the question of justice remains unaddressed, no amount of reconciliation will be effective. Reconciliation may temporarily mitigate conflict, but the tensions could erupt again unless justice is delivered. Justice must be a collective process—clearly communicated in terms of why it is being delivered, the principles behind it, and how it is being implemented.
For instance, those arrested in events like Karsewashould fully understand why they were arrested, the nature of the crime, and the rationale for the actions taken against them. This approach would also help restore the image of the state as a just entity that upholds the rule of law and stands above societal power dynamics. The state must not be perceived as taking one side over the other.
In cases of caste violence, for example, it is often a foregone conclusion among lower castes that the police and the local state will intervene on behalf of the upper castes. As long as this perception persists, no amount of reconciliatory effort will change the situation unless there is a genuine effort to ensure justice.
So, I would argue that justice must accompany all symbolic efforts. Without it, such initiatives will not succeed, and I don’t believe they will have the desired impact.
Symbolic Struggles Risk Benefiting the Hindutva Project
Volunteers of Rashtriya Swayamsevak Sangh (RSS) on Vijyadashmi festival, a large gathering or annual meeting during Ramanavami a Hindu festival in Ghaziabad, Uttar Pradesh on October 19, 2018. Photo: Pradeep Gaurs.
I have two questions related to this initiative—one focusing on its conception and the other on its outcomes. When this initiative was conceptualized, it seems to have drawn inspiration from global policing practices that address communities perceived as moving toward fundamentalism. One observation I’ve made is the apparent lack of contradiction, for some, between participating in events like the Rajasthan Kabir Yatra and aligning with the Hindutva ecosystem. For them, figures like Kabir and related practices are seen as part of their cultural and religious heritage. Given this, how slippery is the use of religious elements, such as devotional music or cultural icons, to counter religious hate? The challenge lies in the fact that we cannot control how these texts, songs, or symbols are received, no matter how well-argued or well-intentioned the initiative may be. What are your thoughts on this tension, and how might such initiatives navigate this ambiguity?
Professor Tanweer Fazal: That’s where I was trying to suggest that while the exercise can be noble and the intention good, it must address what is fundamentally missing. Without doing so, it will remain a one-off exercise that could go in any direction. Even then, one cannot be certain of how it will be received, as reception depends on various factors: the history of violence, the history of inter-community relationships, and the extent to which those relationships persist. This is especially true in dominant versus non-dominant relationships.
You’re right to point out the issue with de-radicalization projects. These initiatives often fail to consider the radicalization of the majority and instead focus on elements within the minority. However, the reasons for minority radicalization often lie in the larger social or political context, which these projects overlook. Without addressing the broader socio-political factors, the assumption that individuals can simply be brought back into the mainstream is flawed.
While processes toward radicalization exist in all communities, they gain attention and followers only when a conducive larger context exists. If the larger context is accommodating and inclusive, radicalization efforts are less likely to succeed. Take the Zakir Naik phenomenon, for instance. Naik, as a televangelist, gained a following in India but did not incite political action along those lines. This, I believe, was partly due to the earlier phase of Indian nationalism, which, while not entirely empowering for minorities, was to some extent accommodative of their cultural expressions. This inclusivity extended not only to religious minorities but also to linguistic ones, which is why linguistic separatist nationalism did not pose a significant challenge in most parts of India, with exceptions like Kashmir or parts of the Northeast.
However, this accommodative framework has altered. Today, the predominant socio-political atmosphere is highly prejudiced—a condition that has been politically produced and therefore needs a political response. Cultural processes can contribute, but they cannot succeed on their own while the political project remains unchanged.
This is where efforts must focus. The police, for instance, could rise above partisan considerations and present themselves as enablers for those targeted by violence. Reports from states like Jharkhand, however, often highlight police inaction and partisanship, which undermines trust. Addressing these issues could make symbolic efforts like promoting Sufi music helpful. But on their own, such initiatives are unlikely to succeed.
Regarding Kabir Panthis, there has long been a belief, especially among comrades from UP and elsewhere, that countering Hindutva requires embracing cultural practices and critiques emerging from within Hinduism itself. These include anti-Brahminical traditions and sects, which have historically challenged orthodox Hinduism. However, many of these movements have now been co-opted into the Hindutva project.
Hindutva, as I see it, is not a Brahminical philosophy. Brahminical philosophy is traditionalist and conservative, and at times, Hindutva is uncomfortable with it. Hindutva is a nationalist project that seeks to co-opt various tendencies within the broader framework of a majoritarian Hindu nation. For instance, it does not oppose Scheduled Caste reservations; on the contrary, the Hindu right within the Constituent Assembly was vociferously in favor of reservations, believing they would integrate ex-untouchables into the Hindu fold. Similarly, Hindutva has co-opted Kabir Panthis, Namashudras in Bengal, Aadharmis, and other similar groups.
If symbolic struggles remain merely symbolic, they risk benefiting the Hindutva project, as everyone seeks inclusion in a larger enterprise. Hindutva must be understood primarily as a political project. Therefore, a political alternative must be developed. While cultural initiatives can be an important resource in this effort, they cannot be the sole or most significant resource. Cultural activists may differ in their perspectives, but this is my understanding.
Hindutva Project Draws Inspiration from German Fascism
Member of Rashtriya Swayamsevak Sangh Or RSS workers take a part in a route march on January 12, 2020 in Jodhpur, Rajasthan.
I’d like to shift the conversation to the 1980s and ’90s, during the period leading up to the Babri Masjid demolition and its eventual execution. During that time and beyond, a persistent debate emerged, arguing that Western-style secularism was failing and that we needed to return to our roots. We know that from the 1980s onward, groups like SAHMAT and others initiated a surge of Kabir performances in cities and elsewhere. For a moment, let’s assume the critique is valid—that Western-style secularism didn’t work. But clearly, this alternative approach isn’t working either. So, what comes next?
Professor Tanweer Fazal:I would say that Indian secularism cannot necessarily aim to emulate Western secularism because the realities are different. In the West, particularly in Europe, you have relatively homogeneous societies. Recently, some diversity has been introduced due to the arrival of immigrants, which has disturbed the established consensus within Western societies, leading to a crisis. They are struggling to manage this. The older history of secularism, which fought against the ecclesiastical authority of the church, is now becoming counterproductive because it is not a majoritarian ideology and does not accommodate minority cultural needs. That model may not work in India, and that is entirely correct. However, completely rejecting it and adopting an alternative model, as some suggest—Yogendra Yadav being one proponent, along with my teacher Abhijit Pathak and Ashish Nandy, who have also written on these lines—presents its own set of challenges.
One issue is that the Hindutva project has successfully co-opted communities like the Kabir Panthis, the Namashudras, and others, without requiring them to abandon their cultural ideologies. For instance, these groups may continue to identify as Kabir Panthis or Namashudras while simultaneously aligning themselves with the Hindutva framework. This highlights a misunderstanding of the Hindutva project when viewed through a narrow lens. Many, as the Ambedkarite critique suggests, perceive it as a Savarna or upper-caste Brahminical project. However, this is not necessarily the case. While it may maintain certain caste hierarchies, it also actively incorporates other groups into the broader Hindu fold.
The Hindutva project is fundamentally focused on creating a majoritarian cultural niche. In this sense, it draws inspiration from German fascism. While it may not always employ equally aggressive strategies, it adapts its approach based on the context. Consequently, secularism, with its accommodative pluralism, faces its own set of challenges in countering this.
First, this kind of pluralism is easily absorbed into the Hindutva project, making it difficult to convince these communities to detach themselves from Hindutva and seek a better alternative. Second, it essentializes culture, reducing everything to the domain of culture while ignoring the critical role politics plays. Kabir Panthis, for instance, have their own political dynamics, and the Namashudras may also have distinct political agendas. Failing to address these political dimensions leaves the field wide open for Hindutva to dominate.
What evolved in India, however, was a version of secularism that created a flexible “wall of separation” between religion and politics. This model did not strictly adhere to a complete separation; instead, it adapted to the context. At times, the state intervened in religious matters, such as banning untouchability or ensuring temple entry. At other times, it kept itself detached from religion where intervention was not necessary. This approach allowed minorities to feel less threatened by majoritarian religion.
While this model had its limitations, such as insufficient focus on personal empowerment, it emerged organically. By design, it might have aspired to be like the French secular state, but it recognized that this was not feasible in India due to its diversity. Instead, it developed an approach rooted in Indian diversity while committing to the modern philosophy of secularism, the rule of law, and the state as a neutral arbiter.
I believe this model, if its flaws are addressed, remains a far better framework to practice. There is still room to accommodate the religious right within the constitutional space, ensuring that Indian secularism continues to function effectively.
Like on the line of multiculturalism or…
Professor Tanweer Fazal: That is the issue with multiculturalism—it is fine in principle, but when it comes to how the state engages with a multiplicity of cultures, the state cannot be perceived as favoring one over the other. In such cases, it must maintain a certain degree of neutrality where necessary.
There Are Multiple Publics in India
I think one of the final things I’d like to understand from you is this: while we talk about the state and the political project, there is also the public—the citizens, the people. Some scholars, like Kajri Jain, have referred to this in the Indian context as the “politico-devotional public.” She specifically discusses public monuments and the way people view political figures with a sense of devotion. How should we understand the role of the people in this context? It’s one thing to analyze power structures and political frameworks, but at the center of it all are the people themselves. How do we interpret their agency, their perspective, and their role in shaping or responding to these structures?
Professor Tanweer Fazal: I have also discussed the concept of the national public in my book. I argue that minoritization occurs at the crossroads of a triad where the state is at the center, the national public endorses it, and a community is otherized. This happens within a triangular, triadic relationship.
The idea of the public emerges with the system of nation-states, which thrives on cultural homogeneity. In this context, the public is culturally similar, speaks the same language, and often shares the same religion, facilitating active communication among its members. While this public may have class and gender distinctions, there are unifying elements like common history, shared philosophy, and language.
However, this is not the case in India. In India, when we talk about the public, we must actually consider “publics.” There are diverse communities, and because of the linguistic division of provinces and states, political mobilization takes different forms. A truly national public, in my view, is symbolic—it emerges only in specific circumstances.
For example, the national movement was one such situation where a national public emerged, united around the symbolic goal of expelling foreign rulers. Once that goal was achieved, the sense of a unified national public dissipated. Similarly, during communal situations, a specific kind of national public can emerge.
Consider the current context with Sikh nationalism. If a Sikh nationalist declares, “We want Khalistan,” they are immediately labeled seditious and could face trial. In contrast, if someone identifies as a Hindu nationalist and openly advocates for a Hindu state—as a prominent political leader did before becoming Prime Minister—there is no threat of incarceration, arrest, or sedition charges. This disparity reflects how the national public perceives and endorses certain ideologies over others, based on the prevailing dominant narrative.
This may not always have been the case, nor will it necessarily remain so. The national public, being symbolic, is constructed and shaped by the politics of the time. Objectively, there are multiple publics. What we think of as a national public emerges only in specific contexts of symbolic associations, which shift and change over time depending on the nature of the political landscape.
(*) Mukesh Kulriya is a Ph.D. candidate in Ethnomusicology at UCLA, whose research examines the intersection of popular music, communal violence, and forms of public religiosity in India.