Describing Călin Georgescu’s first-round presidential victory as “shocking,” Professor Sorina Christina Soare highlights the pivotal role of social media, particularly TikTok, in mobilizing young voters. “TikTok’s visual simplicity and limited regulatory scrutiny allowed candidates to amplify anti-establishment narratives, effectively engaging younger demographics,” she explains. She emphasizes Georgescu’s populist appeal, driven by “simple yet resonant nationalist rhetoric” and a well-executed campaign strategy. “Georgescu’s polished image and reassuring tone contrasted with more vocal populist figures, enhancing his credibility,” she notes. Despite warning of potential instability, Professor Soare remains optimistic that Romania’s semi-presidential system and pro-European coalitions can sustain the country’s European trajectory.
Interview by Selcuk Gultasli
In a candid and insightful interview with the European Center for Populism Studies (ECPS) on Thursday, Dr. Sorina Christina Soare, Associate Professor of Political Science at the University of Florence, delves into the dynamics shaping Romania’s political landscape. She examines the resurgence of radical-right populist parties (RRPPs), their connections to historical and socio-economic grievances, and the transformative role of social media in contemporary politics.
Professor Soare begins by contextualizing Romania’s political evolution, emphasizing its "tradition of populist mobilization in post-communist politics" while highlighting systemic issues that have persisted since the democratic transition. She attributes the 2020 resurgence of RRPPs like the Alliance for the Union of Romanians (AUR) to a "perfect storm of pandemic-driven malaise, skilled political entrepreneurship, and strong grassroots mobilization." She explains, "Significant portions of the Romanian population do not see themselves as beneficiaries of the democratic transition or EU membership, fueling dissatisfaction and driving migration."
The interview also explores the rise of far-right parties such as AUR and SOS Romania. Despite their shared emphasis on defending national identity and traditional values, Professor Soare draws a clear distinction between their organizational strategies, noting that AUR is a "rooted party with strong social ties," whereas SOS operates as a "personal party" reliant on its leader’s visibility. This reflects broader societal trends, she adds, where "diffuse nationalism and skepticism about EU norms cross party lines," resonating deeply with voters.
Professor Soare further examines how social media, particularly TikTok, has become a powerful tool for mobilizing young voters, pointing to Călin Georgescu’s "shocking" first-round presidential victory in 2024. "TikTok’s visual simplicity and limited regulatory scrutiny allowed candidates to amplify anti-establishment narratives, effectively engaging younger demographics," she observes. On Georgescu’s candidacy, she emphasizes its populist appeal, underpinned by "simple yet resonant nationalist rhetoric" and a well-executed campaign strategy. She notes, "Georgescu’s polished image and reassuring tone contrasted with more vocal populist figures, enhancing his credibility."
Finally, discussing the implications of Georgescu’s potential presidency, Professor Soare underscores the risks and safeguards within Romania’s semi-presidential system. While cautioning against possible instability, she remains optimistic about the country’s ability to maintain its European trajectory, provided mainstream parties can mobilize effectively.
Here is the transcription of the interview with Professor Sorina Cristina Soare with some edits.
Causes of the Populist Resurgence in Romania
Professor Soare, thank you very much for joining our interview series. Let me start right away with the first question. In your two articles on Romania for two ECPS reports in 2023 and 2024, you argue that the country was once considered a partial exception to the global diffusion of populism. However, in 2020, Radical Right Populist Parties (RRPPs) made a notable return to Parliament. What factors do you believe have driven this resurgence of RRPPs in Romanian politics?
Professor Sorina Cristina Soare: Thank you for your question. There are different reasons to consider. Romania has a tradition of populist mobilization in post-communist politics, and this is something we have to take into account, particularly in the 1990s and early 2000s, when different political parties adopted populist platforms with relevance in terms of electoral success.
What happened in 2020 reflects, on the one hand, a specific event connected to the pandemic and the malaise felt by different segments of the population. On the other hand, it highlights something more systemic that has crossed the political arena since the very beginning of the transition to democracy: the lack of widely distributed economic benefits. This is crucial because significant portions of the Romanian population do not see themselves as beneficiaries of the democratic transition or, later, of the EU membership status achieved in 2007.
This dissatisfaction helps explain why Romania has one of the highest levels of citizens living abroad. Many emigrated due to the lack of a decent standard of living in Romania, while a smaller but significant minority sought opportunities where their training and high competencies could be better recognized in the job market.
There was an insightful article published today on Politico that illustrates the stark disparities in Romania, including gaps in education, the economy, and the pronounced divide between Bucharest and the rest of the country, as well as between the major cities and rural areas.
The 2020 resurgence of RRPPs was the result of a perfect storm: a context of widespread malaise driven by the pandemic, the rise of a skilled political entrepreneur in George Simion’s personality, and the organizational strength of the AUR party. Unlike some other populist movements, AUR cannot be considered a personal party. It has developed strong grassroots mobilization through associations and other structures, which have provided it with stable support over time since 2020.
The Rise of AUR and SOS Romania
How do you interpret the rise of far-right parties like AUR and SOS Romania in the context of Romania’s political landscape? What specific societal or political factors have contributed to their increasing influence? What role do you think Romanian national identity and Euroscepticism play in shaping the populist rhetoric of parties like AUR and SOS Romania, particularly in their emphasis on sovereignty and traditional values?
Professor Sorina Cristina Soare: Thank you for your question. It is very relevant and covers several aspects. AUR and SOS Romania come from the same origins, or a new class of populist radical-right movements. Considering that SOS Romania’s leadership is represented by Diana Iovanovici Șoșoacă, who was elected as an MP on AUR’s list in 2020, there is some alignment between the two parties. However, the difference is particularly linked to their type of party organization. As I mentioned, AUR is a rooted party with social ties to various associative and activist experiences on the ground. On the other hand, SOS Romania operates more like a personal party, heavily relying on the vocal presence and visibility of its leader.
Both parties, however, share an emphasis on defending national identity. This emphasis is not unique to them. In the current presidential election, particularly during the first round, we can see that symbols of nationalism and religion are prevalent across the political spectrum. For instance, the candidate presented as pro-European, liberal, and progressive also subtly echoed these themes. She wore a small bracelet with the Romanian flag and a large cross, signaling diffuse nationalism and religious sentiment that transcends party lines.
What distinguishes AUR and SOS is the intensity with which they voice these themes. AUR increasingly resembles a radical-right party that tries to control the populist elements of its discourse, making it appear more mainstream. In contrast, SOS frequently crosses constitutional boundaries, echoing extremist rhetoric, including anti-semitism, which fundamentally clashes with Romania’s democratic constitutional pillars.
Regarding the European Union, mainstream parties often temper their criticism due to their positions in government and affiliations with European parliamentary groups. Opposition parties like AUR and SOS, however, are freer to express vocal critiques. AUR does not advocate an EU exit but calls for greater compatibility and synergy between Romanian values and EU expectations. For example, they argue against being forced to accept certain norms, such as those related to the LGBTQI+ community. Interestingly, this stance is not unique to AUR but is voiced more strongly because they are outside the governing establishment.
What I want to emphasize is that nationalism and skepticism about certain EU-related aspects are widespread in Romania. This sentiment is rooted in society, not concentrated in specific groups, and it crosses party lines. These attitudes were channeled effectively during the 2024 presidential election by a candidate who presented himself as an outsider, not part of the establishment. This provides a bridge to understanding more recent political developments.
Radical-Right Populism’s Shift in Romania From Ethnicity to Morality
How do you interpret the shift in focus from ethnic-based exclusion to cultural and religious-based exclusion among Romania’s radical-right populist parties, and what factors might have driven this transformation?
Professor Sorina Cristina Soare: In my most recent fieldwork, I gained a better understanding of the origins and organization of AUR. During earlier phases of research with Glad and Țufiş, we identified two main roots of AUR’s ideology. One root emphasized the need to restore a "Greater Romania," particularly through unification with the Republic of Moldova. The other focused on conservative values, which draw on Romania’s history, including the so-called fascist period between the two World Wars. I use "so-called" because the term refers to the legendary movements of that era.
Beyond these two roots, there is a third, particularly evident in Transylvania, where a group of militants focus on defending Romania’s cultural integrity. This group views the Hungarian minority as a potential threat to the country’s territorial integrity. This tension helps explain why Viktor Orbán was so vocal when AUR joined the ECR group after the 2024 EP elections. However, ethnic minority integration is not a central issue in Romania’s political arena. Instead, AUR and SOS Romania emphasize the need to control the cultural and moral identity of the Romanian people.
Why is this so? From my interviews with militants, members, voters, and candidates for the EP elections, the explanation is relatively straightforward. There is a widespread frustration that European integration and globalization threaten the survival of Romania’s national identity. On one side, there is the perception that values inconsistent with Romania’s religious traditions—such as a liberal understanding of gender—are being imposed. On the other side, there is economic frustration, with narratives portraying Romania as a "colony" of other countries, forced to import norms and values misaligned with its traditions.
This frustration extends beyond short-term concerns. For instance, Romania experiences one of the most intense flows of economic migration in Eastern Europe, leading to a population decline. AUR and SOS claim that this shrinking population weakens Romania’s demographic strength and diminishes the relevance of the Romanian majority. While they do not explicitly target the Roma community, other groups, such as Hungarians, are subtly framed as long-term threats.
This also explains their stance on the role of women in society. AUR and SOS advocate for a traditional role for women, not only as part of Romania’s cultural traditions but also as a strategic element in ensuring the reproduction of the Romanian people. Women are viewed as critical to maintaining and securing the nation’s demographic sustainability in the long run.
Romania’s 2015 Law Transformed Party Dynamics
How changes in Romania’s party registration laws in 2015 created an opportunity for the proliferation of new political parties? To what extent do you believe these changes reflect a broader trend in post-communist democracies, and how sustainable are these new parties in the long term?
Professor Sorina Cristina Soare: Romania has been criticized, particularly by various NGOs active in democracy advocacy and monitoring, for having one of the most rigid laws regulating political parties. Previously, party registration required a threshold of 10,000 to 25,000 members, along with additional criteria for territorial distribution, and so on.
The original purpose of this regulation, introduced in the 1990s and amended in the early 2000s, was to reduce fragmentation in the political arena and enhance governability. However, NGOs, experts, and academics highlighted its negative consequences. The most significant issue was the difficulty new parties faced in organizing themselves, which severely restricted opportunities for renewal within the party system. Romania’s party system has often been described in the literature as relatively closed. While this framework provided predictability and stability, it also created an artificially constrained system—a cartel of parties that, through legal regulations on party laws, funding, and electoral thresholds (e.g., requiring a high number of signatures for candidacies), implicitly controlled not only Parliament but also broader political competition, thereby limiting the voice of the people.
When the party registration law changed, lowering the membership threshold to just two or three members—the same number required to establish an NGO—it symbolically aligned political parties with genuine civil society representation. This change significantly increased the number of new parties being created. As Claudia Țuțuianu and I observed in an article even before 2020, there was already evidence of radicalism in the extra-parliamentary political party landscape, indicating a demand for representation.
The change in the law facilitated the development of radical parties in Romania. For example, ahead of the legislative elections scheduled for December 1, several new parties associated with former AUR MPs are emerging as potential surprises. One such party, focused on young people, even endorsed the unexpected candidate who won the first round of the 2024 presidential election.
While the legal reforms certainly encouraged the proliferation of these parties, they did not create them. These parties emerged in response to existing conditions on the ground—political entrepreneurs addressing widespread frustration and a perceived need for greater representation.
This phenomenon is not unique to Romania and can be observed across Eastern Europe. A useful comparison is Bulgaria, where the political party system also experienced significant changes and increased fragmentation, particularly with the rise of radical right populist parties. These developments highlight similar levels of frustration and disillusionment among the electorate in both countries.
AUR Mobilized Economic Anxieties and Harnessed Diaspora Support
How has the Alliance for the Union of Romanians (AUR) managed to capitalize on economic and social anxieties to expand its political influence despite its controversial ties and radical rhetoric?
Professor Sorina Cristina Soare: I think one element I forgot to mention in the previous question, but which I will use as the starting point here, is that while the law facilitated the proliferation of parties, some of these parties are well-developed in terms of organizational infrastructure, and AUR is one of them.
How AUR succeeded in voicing these anxieties is quite simple. First of all, through its origins, particularly at the diaspora level. What we observed in our research with Claudio Țuțuianu was that many militants were already active in providing social services to Romanians in Romania. They were channeling part of their well-being in Western countries to help their families, relatives, and, more broadly, the Romanian community in need back home.
By channeling these frustrations and demonstrating that they cared—through recruitment and by creating networks and connections with active individuals in formal and informal diaspora associations—AUR showed credibility. It was not just a political entrepreneur making promises; it presented itself as genuinely engaged. These networks significantly increased its credibility.
Additionally, George Simion himself was seen as credible because of his involvement in these networks, particularly in projects related to the union with the Republic of Moldova. While SOS Romania uses skilled communication and a highly fluid approach, the capacity of AUR to voice these anxieties is linked to its stability and organizational pervasiveness. The difference lies in AUR’s solid and far-reaching networks compared to SOS’s reliance on skilled political representation, particularly in the person of its leader, Mrs. Șoșoacă.
What role has the Romanian diaspora played in shaping the electoral success of populist parties like AUR, particularly in the light of their strategic targeting of diaspora voters?
Professor Sorina Cristina Soare: This is one of the most intensive areas of research on my agenda, so I feel quite comfortable answering it. The Romanian diaspora began to matter politically, becoming a significant actor capable of altering the direction and results of national-level competition, particularly starting with the 2009 presidential election.
The diaspora did not become active solely with AUR; its mobilization has evolved over time, particularly after 2008, when a change in the electoral law reserved seats in Parliament for diaspora representation. This created an incentive for political parties to mobilize diaspora voters. Of course, when discussing the diaspora, we are referring to a multi-layered and multi-sectoral community.
Why multi-layered? Because there are different temporal layers corresponding to various waves of migration. Some began their migration trajectory before the fall of the Berlin Wall, others in the early 1990s, and more in the 2000s and beyond. The level of integration within their resident communities varies depending on these chronological trajectories. There is also significant variation in professional trajectories—some diaspora members moved to highly skilled jobs, while others took less-skilled positions. Some exchanged exploitation in Romania for severe exploitation in other areas, particularly in southern Sicily, where there have been numerous reports of Romanian agricultural workers being exploited by Italian entrepreneurs. This triggered mechanisms from the Romanian state to defend its migrant workers.
The Romanian diaspora is highly heterogeneous. Why have these people felt mobilized by AUR, SOS, and even a credible, liberal party like USR? They have been mobilized primarily by parties presenting themselves as new—whether through their origins, age (as newer parties), or connections with the diaspora—and by their vocal anti-establishment platforms. These parties stood out as different from the traditional offerings of political parties, particularly the Social Democrats and Liberals.
Diaspora voters tend to vote not only based on the content of party platforms but also on the belief that they need politicians who are fundamentally different from the traditional post-communist elite. They seek politicians who can dismantle the "cartel" of parties, reduce corruption, and bring real change. Interestingly, in my interviews, I found that many diaspora voters expressed a strong desire for a future for themselves in Romania. They viewed their investment in these parties as a way to increase the quality of life and democracy in Romania.
The people I interviewed were not extremists, to the best of my knowledge. None of them advocated for regime changes or anti-democratic positions. Instead, their concerns centered on increased transparency, reduced corruption, and improved living standards in Romania, which would enable them to return and rebuild. This is, I believe, an important aspect of their motivation.
Calin Georgescu’s ‘Shocking’ Rise
Although far-right independent candidate Calin Georgescu was not seen as a serious candidate in almost all the polls, he won the first round of presidential elections which was dubbed as ‘shocking’ by many European experts. What are the key factors behind the unprecedented surge in support for Georgescu, particularly given his low polling numbers before the election? Do you agree with the characterization of his victory as ‘shocking’?
Professor Sorina Cristina Soare: Yes, it was definitely shocking on different levels. First of all, as you rightly pointed out, it was unexpected based on the analyses and surveys published before the elections, which foresaw a runoff between the candidate endorsed by the Social Democrats and, in second position, a tight fight between the candidates of USR (Uniunea Salvați România-Save Romania Union) and AUR.
This candidate seemingly came out of nowhere. He was not very well known to the broader public, but he was not entirely new to Romanian politics. Those familiar with Romania’s political landscape and its moments of governmental instability know that his name had been mentioned on various occasions, starting in 2011 and again in 2015, as a potential technocratic Prime Minister. Additionally, after the 2020 elections, AUR initially endorsed Călin Georgescu as a potential Prime Minister before distancing themselves from him. This split occurred after a highly controversial interview in which Georgescu publicly supported two controversial figures in Romanian history—one a leader of the Legionary Movement and the other a marshal who aligned with Nazi Germany during the war in Russia. These statements were widely criticized as aligning with anti-democratic ideals, and Georgescu faced legal scrutiny over them, though the outcome of these proceedings remains unclear.
Furthermore, Georgescu has been active in publishing books and participating in associations that echo themes deeply rooted in nationalist rhetoric. These themes, while seemingly simple and basic, are reminiscent of ideas prevalent in the 1990s and even earlier. For example, he has espoused an unrefined form of nationalism, portraying Romanians as an extraordinary people and civilization. In one interview, he controversially claimed that proto-Romanian is the basis of Latin, which contradicts conventional historical and linguistic understanding.
Georgescu has also propagated conspiracy theories, such as denying the moon landing or questioning the official narrative of the September 11 attacks in the United States. While these ideas are contentious, they resonate with certain segments of the population, aligning with the common suspicions and frustrations of everyday people. This ability to connect with widespread sentiments is a hallmark of populism: speaking like the people while presenting oneself as a savior or a figure with extraordinary abilities.
Georgescu excels in this role. He voices what people think and does so with a reassuring tone and demeanor. He is well-educated, speaks polished Romanian, and appears as a composed and credible figure. These traits contrast with George Simion’s more vocal and aggressive style, which uses a simpler Romanian. Georgescu, by comparison, projects an image of sophistication and calm.
His campaign also made strategic use of visual and symbolic elements. For example, TikTok videos depicted him on a white horse wearing traditional Romanian clothing or as a wolf with fire emanating from his eyes or mouth, symbolizing strength and purity. These portrayals reinforced his image as a savior or protector. What truly explains his success, however, is his effective use of TikTok. His campaign on the platform was remarkably successful, allowing him to reach a broad audience with simple, relatable messages that resonated deeply with many voters.
How do you interpret the role of social media, particularly platforms like TikTok, in mobilizing voter support for far-right candidates in Romania? Does this signal a broader trend in European politics?
Professor Sorina Cristina Soare: I wouldn’t generalize about TikTok at the European level, but it has definitely been both utilized and challenged by different candidates—not only in Romania but also across Europe and in the United States. TikTok is undoubtedly efficient. Why? Because it allows for short, impactful messages. While there is limited space for interaction, there is significant potential for engagement.
TikTok’s visual nature and simplicity make it highly accessible, which explains why a significant portion of Georgescu’s support came from young people, who are particularly familiar with the platform. Moreover, TikTok has been less scrutinized by regulatory organizations responsible for monitoring campaign activities, giving it an edge in reaching audiences without strict oversight.
As you may know, there has been ongoing debate in the European Parliament about TikTok’s policies, particularly its claim that it does not allow political campaigns or engagement. However, cases like this reveal vulnerabilities or loopholes in the system that enable mobilization in gray areas. This is a challenge not only for Romania but potentially for Europe and beyond.
Risks and Scenarios for Romania’s Future in EU and NATO
Lastly, Professor Soare. What chance do you give to Calin Georgescu in the second round of presidential elections that will be held on December 8th? If elected, how efficient will he be in challenging EU and NATO’s positions on Ukraine? Given Georgescu’s pro-Russia stance and criticism of NATO, what might his potential presidency mean for Romania’s foreign policy, especially its role as a NATO member and supporter of Ukraine?
Professor Sorina Cristina Soare: It is difficult to assess Georgescu’s chances at the moment. There has been significant endorsement for his opponent, and a burgeoning cordon sanitaire is forming among mainstream political parties. However, one major factor is missing: the position of the Social Democrats. This is understandable, given the strategic importance of the legislative elections, which are scheduled between the two rounds of the presidential elections. The legislative elections will take place on December 1, followed by the second round of the presidential election on December 8.
Parties may be hesitant to publicly endorse Elena Lasconi at this stage, as such endorsements could jeopardize their own performance in the legislative elections. This creates a significant risk because Romania is a semi-presidential republic. On one hand, if the legislative elections result in a pro-European and mainstream coalition securing a majority, the risk posed by Georgescu’s presidency could be mitigated. The constitutional court’s rulings over the past decades have circumscribed presidential powers, meaning that control by a pro-European government and Parliament would ensure stability.
However, there is also a significant risk given that, in the first round, radical right candidates, including Georgescu, collectively received around 37% of the vote. This suggests strong potential for these parties, including smaller ones connected to AUR’s network, like the Party of Young People, which was active in supporting Georgescu’s candidacy. These parties could gain substantial influence in the next Parliament, complicating coalition-building efforts.
Two scenarios are plausible: i) A co-habitation scenario where Georgescu wins the presidency but is constrained by a pro-European government and Parliament, similar to the political situation in Poland. ii) An alignment between a pro-European coalition and Lasconi’s victory, driven by increased voter mobilization in the second round. This scenario seems credible but faces challenges.
One significant risk for the second round is that Georgescu could position himself as a victim of the establishment. If voter mobilization for Lasconi fails to materialize, it could instead rally anti-establishment voters behind Georgescu. This risk is heightened by the current complaint filed with the constitutional court, alleging illegal activities related to Georgescu’s TikTok campaign and calling for the annulment of the first round. Such actions could provoke greater sympathy for Georgescu and further energize his supporters, especially those with anti-establishment sentiments.
If Georgescu wins, however, there are still factors that could maintain Romania’s European trajectory. The alignment of Parliament and government with pro-European forces would act as a counterbalance, ensuring the preservation of Romania’s commitments to the EU and NATO. Thus, while his presidency could introduce instability, the broader political framework offers some safeguards for maintaining the country’s European route.
