When Lies Become Political Identity: Populism, Disinformation, and the Emotional Logic of Contemporary Politics

In this commentary, Yacine Boubia examines why political disinformation has become one of the defining challenges of contemporary democratic life. Moving beyond conventional explanations that focus on misinformation as a mere failure of fact or technology, Boubia argues that disinformation increasingly functions as a mechanism of political identity formation. Within contemporary populist politics, false narratives often derive their power not from their factual accuracy but from their ability to reinforce collective belonging, distrust of institutions, and emotional engagement. Drawing on examples from the United States, Brazil, Hungary, India, and other democratic contexts, the commentary explores how digital media ecosystems, affective polarization, and populist communication have transformed the relationship between truth, politics, and democratic legitimacy. The result, Boubia warns, is the fragmentation of shared public reality and the erosion of the deliberative foundations upon which democratic societies depend.

By Yacine Boubia

Political disinformation has become one of the defining anxieties of contemporary democratic life. Governments increasingly legislate against it, social media companies develop moderation policies intended to contain it, and fact-checking organizations work continuously to identify and correct false claims circulating online. Yet despite the multiplication of these mechanisms, disinformation not only persists but often appears politically resilient. In some cases, attempts to debunk falsehoods seem to reinforce the political narratives they were intended to weaken.

The persistence of disinformation suggests that the phenomenon cannot be understood simply as a technological malfunction or as the result of insufficient access to accurate information. Nor can it be reduced to the assumption that democratic publics have suddenly become incapable of distinguishing truth from falsehood. Such explanations remain insufficient because they misunderstand the political function disinformation increasingly performs within contemporary populist politics.

The central issue is not merely that false information circulates. Falsehood has always existed within political life. Rumors, conspiracies, propaganda, and manipulated narratives long predate the digital era. What distinguishes the contemporary moment is the transformation of the relationship between political identity, media consumption, and the perception of reality itself. Increasingly, political information is consumed less as neutral knowledge than as symbolic confirmation of collective belonging.

Within this context, disinformation often functions not primarily as a factual proposition requiring verification but as a mechanism of identity formation. It tells political communities who they are, who threatens them, and which institutions can no longer be trusted. The emotional and symbolic dimensions of such narratives frequently matter more politically than their empirical coherence.

The Populist Construction of Reality

At the heart of contemporary populist politics lies a deeply antagonistic understanding of democratic society. Politics is framed not as competition between legitimate ideological alternatives within a shared democratic framework, but as a moral struggle between a virtuous and authentic people on one side and corrupt elites on the other. This binary structure does not merely organize political preferences. It also reshapes the criteria through which truth itself is evaluated.

When populist leaders denounce mainstream media as “fake news,” portray judicial institutions as politically compromised, or present experts and academics as detached ideological actors, they are not simply criticizing specific institutions. They are constructing an alternative political epistemology — an alternative framework for determining who possesses legitimate authority to define reality.

Within this framework, distrust becomes politically productive. Suspicion toward institutional information sources functions as proof of political lucidity. The citizen who rejects mainstream narratives demonstrates independence from allegedly manipulated systems of information. Consequently, disinformation often succeeds not because it is universally believed in a literal sense, but because it reinforces existing emotional and political identities.

This helps explain why factual corrections frequently fail to reduce the circulation of false narratives. For many politically polarized audiences, fact-checking institutions themselves have become incorporated into the antagonistic political narrative. A correction issued by mainstream media may therefore strengthen rather than weaken distrust, since it appears as further evidence of elite coordination against the political community with which individuals identify.

The issue is therefore not simply informational. It is relational and symbolic. Political trust itself becomes fragmented.

Emotional Politics and the Collapse of Shared Reality

The transformation of political communication over the last two decades has intensified these dynamics considerably. Digital communication environments reward immediacy, emotional intensity, and visibility rather than reflection or deliberation. Content capable of generating outrage, fear, indignation, or moral conflict circulates more rapidly and more widely than nuanced analysis or institutional communication.

This transformation has altered the emotional structure of democratic politics.

Contemporary political communication increasingly functions according to the logic of affective mobilization. Citizens are not merely encouraged to support political programs or ideological projects; they are encouraged to consume politics emotionally and permanently. Anger, resentment, humiliation, fear, and cultural anxiety become continuous mechanisms of political engagement.

Social media platforms play a central role in this transformation. Their economic models depend fundamentally on maximizing user engagement, and emotionally activating content systematically generates higher levels of interaction than neutral or procedural information. Algorithms consequently privilege content capable of provoking strong emotional responses, creating information ecosystems increasingly organized around visibility, conflict, and polarization.

Under such conditions, populist communication acquires structural advantages. Simplified narratives opposing “the people” to enemies, elites, immigrants, globalists, or corrupt institutions adapt particularly effectively to digital environments privileging emotional intensity and rapid symbolic confrontation. Donald Trump’s communication style represented one of the clearest manifestations of this transformation. His political visibility depended not on maintaining ideological consistency or factual precision but on sustaining permanent symbolic conflict. Through X (Twitter), rallies, media provocation, and continuous attacks against institutional actors, Trump transformed political communication into a form of ongoing spectacle in which emotional engagement became more politically valuable than deliberative persuasion.

Yet Trump was not an isolated phenomenon. Comparable dynamics emerged across multiple democratic contexts. Jair Bolsonaro in Brazil, Viktor Orbán in Hungary, Narendra Modi in India, and Rodrigo Duterte in the Philippines all deployed communication strategies combining direct digital engagement, hostility toward institutional mediators, and emotionally polarized narratives opposing authentic national communities to corrupt elites or threatening outsiders.¹

While the specific ideological content differs substantially across these contexts, the communicative logic remains remarkably similar. Political legitimacy increasingly derives from claims of authenticity, emotional proximity, and symbolic confrontation rather than institutional mediation or technocratic competence.

Media Visibility and the Spectacle Imperative

The contemporary media environment further amplifies these tendencies because visibility itself has become one of the central currencies of political power.

Twenty-four-hour news cycles and platform competition create continuous pressure for emotionally stimulating and conflict-driven content. Political actors capable of generating spectacle acquire disproportionate communicative advantages regardless of the substantive coherence of their positions. Outrage becomes economically profitable.

This dynamic was visible throughout the 2016 American presidential campaign. Research conducted by Harvard Kennedy School’s Shorenstein Center demonstrated that Trump received extraordinary levels of media attention during the Republican primaries, often dominating news cycles despite relatively limited institutional support within the Republican establishment.² Coverage focused overwhelmingly on conflict, provocation, and campaign drama rather than substantive policy analysis.

Trump himself appeared highly conscious of this relationship between media economics and political visibility. In 2017, he remarked that television networks and newspapers depended heavily on his presence because “without me, their ratings are going down the tubes.”³ Although characteristically provocative, the statement reflected an important structural reality. Political spectacle had become deeply integrated into the economic logic of contemporary media systems.

This integration creates a paradox increasingly visible across democratic societies. Media institutions frequently denounce populist disinformation while simultaneously benefiting economically from the audience engagement it generates. Populist actors attack mainstream media as corrupt enemies of the people while simultaneously depending upon those same institutions for visibility and political amplification. The result is a mutually reinforcing cycle of outrage, polarization, and permanent symbolic conflict.

The Fragmentation of Democratic Public Space

One of the most significant consequences of digital political communication has been the fragmentation of shared public space itself. Traditional mass media systems, despite their limitations and ideological biases, historically exposed large segments of the population to relatively similar informational environments. Citizens consuming the same newspapers or television broadcasts could still disagree politically while operating within partially shared factual frameworks.

Contemporary digital ecosystems increasingly undermine those shared frameworks. Individuals now inhabit highly personalized informational environments shaped by algorithms, ideological preferences, and social networks. Political communities consume different sources, circulate different narratives, and often interpret political reality through entirely incompatible symbolic frameworks.

The consequence is not simply disagreement. Democratic societies have always contained disagreement. The deeper issue is the erosion of common epistemic reference points necessary for democratic deliberation itself.

When citizens no longer agree on which institutions possess legitimacy to verify information, political conflict risks becoming increasingly detached from deliberative negotiation. Politics transforms into a struggle between competing realities rather than competing interpretations of shared reality.

Under such conditions, democratic polarization becomes self-reinforcing. Every institutional intervention risks being interpreted through preexisting antagonistic narratives. Judicial rulings become evidence of political conspiracy. Journalistic investigations become proof of media manipulation. Electoral outcomes themselves become vulnerable to accusations of illegitimacy.

Disinformation therefore thrives not simply because false information circulates more effectively online, but because democratic publics increasingly lack shared mechanisms for collectively arbitrating truth claims.

Beyond Fact-Checking

None of this implies that factual accuracy no longer matters. Democratic societies remain dependent upon institutions capable of producing reliable information and sustaining informed public debate. Journalistic verification, academic expertise, and independent investigative institutions remain indispensable democratic resources. Yet the limitations of purely informational responses to disinformation have become increasingly visible.

Fact-checking alone cannot resolve political conflicts rooted in identity, emotional polarization, and institutional distrust. Correcting false claims does not automatically rebuild confidence in the institutions producing those corrections. Indeed, in highly polarized environments, such interventions may reinforce existing suspicions among audiences already convinced that institutional actors operate according to hidden ideological agendas. 

The challenge confronting contemporary democracies is therefore not solely technological or informational; It is political and cultural. Democratic systems increasingly struggle to maintain the conditions necessary for shared public deliberation in environments characterized by fragmentation, emotional mobilization, and permanent symbolic conflict. The issue is not simply how to eliminate falsehood, but how to preserve forms of political coexistence within societies where citizens increasingly inhabit different informational and emotional realities.

The rise of contemporary populist disinformation reveals less about the irrationality of democratic publics than about the transformation of political communication itself. In an age defined by digital visibility, affective polarization, and fragmented media ecosystems, political identity increasingly shapes perceptions of truth more powerfully than truth shapes political identity.

Until democratic societies confront the emotional, symbolic, and communicative transformations underlying this crisis, disinformation will remain not an anomaly within democratic politics, but one of its defining features.

Footnotes

¹ Cas Mudde and Cristóbal Rovira Kaltwasser. (2017). Populism: A Very Short Introduction (Oxford: Oxford University Press); Benjamin Moffitt. (2016). The Global Rise of Populism: Performance, Political Style, and Representation (Stanford: Stanford University Press).

² Thomas E. Patterson. (2016).“Pre-Primary News Coverage of the 2016 Presidential Race: Trump’s Rise, Sanders’ Emergence, Clinton’s Struggle,” Shorenstein Center on Media, Politics and Public Policy, Harvard Kennedy School, June 13, 2016.

³ Donald Trump, quoted in Tom Jones, “Does the Media Miss Donald Trump?” Poynter, March 23, 2021.