J.D. Vance, Populism, and Culture Wars

Former US President Donald Trump at a rally with VP nominee J.D. Vance in Atlanta, GA, on August 3, 2024. Photo: Phil Mistry.
Former US President Donald Trump at a rally with VP nominee J.D. Vance in Atlanta, GA, on August 3, 2024. Photo: Phil Mistry.

The entrenchment of populism and culture wars within the Republican Party, exemplified by J.D. Vance’s rise, raises serious concerns about the future of American democracy. This development reflects broader shifts within American conservatism, where cultural and moral issues have become central to political identity and strategy. The implications of this shift are profound, raising concerns about increased polarization and the potential for democratic backsliding. As the Republican Party continues to evolve in this direction, the stakes for the nation’s political and social fabric have never been higher.

By João Ferreira Dias

The rise of J.D. Vance in American politics signifies a critical juncture in the Republican Party, underscoring the entrenchment of right-wing populism and culture wars within its agenda. While seemingly modern, this phenomenon has deep roots in political history (Hicks, 1931) and must be understood within the broader context of populism and the moral conflicts that characterize contemporary American society. 

Populism: A Brief Overview

Populism is a multifaceted and highly debated concept in political science, with various scholars offering different interpretations and definitions. At its core, populism can be understood as a political approach that frames politics as a struggle between "the pure people" and "the corrupt elite," a conceptualization popularized by Cas Mudde and Cristóbal Rovira Kaltwasser (2017). However, this definition, while widely accepted, does not capture the full complexity of the phenomenon.

Mudde’s (2004) characterization of populism as a "thin-centered ideology" suggests that populism lacks the comprehensive nature of other ideologies, such as liberalism or socialism, and instead attaches itself to various political doctrines. This view is further explored by Hawkins and Kaltwasser (2017), who emphasize the ideational approach, focusing on the content of populist rhetoric and its distinction from mainstream political discourse. However, some scholars argue against categorizing populism strictly as an ideology. For instance, Aslanidis (2016) refutes the notion of populism as an ideology, proposing instead that it be seen as a discursive frame or a political strategy that can be employed by various ideological camps.

The debate extends to whether a minimum definition of populism is necessary for its study. De la Torre and Mazzoleni (2019) argue that a clear, minimal definition helps to prevent conceptual stretching, while others, like Benveniste, Campani, and Lazaridis (2016), suggest that the concept’s fluidity is essential to capturing its diverse manifestations across different contexts.

Furthermore, populism is often discussed in relation to its opposition to globalization and elite-driven policies. Steger (2019) maps the rise of anti-globalist populism, highlighting its ideological underpinnings and its appeal to those who feel disenfranchised by global economic and cultural changes. Similarly, Abts and Laermans (2018) explore the relationship between populism and the crisis of political parties, particularly in the context of Europe’s far-right movements.

Peter Diehl (2022) advocates for a more nuanced understanding of populism, acknowledging its complexity and the various forms it can take. This perspective aligns with the broader literature that sees populism as a reaction to perceived political failures, often articulated through a rhetoric of exclusion and opposition to the status quo (Taggart, 2018; Fukuyama, 2017). Anselmi (2017) and Mudde and Kaltwasser (2017) provide further insights into the adaptability of populism across different political contexts, reinforcing the idea that populism is not a fixed ideology but a versatile tool in the hands of diverse political actors.

United States, Populism, and Culture Wars

In the American context, populism has historically manifested in various forms, from the agrarian populism of the late 19th century to the right-wing populism of the late 20th and early 21st centuries. The latter, exemplified by figures like Donald Trump and, more recently, J.D. Vance, capitalizes on cultural and economic anxieties, often framing issues in terms of a struggle between ordinary, hardworking citizens and a corrupt, out-of-touch elite. This form of populism erodes democratic norms by exploiting resentment to foster political and social polarization, embodying the adage "divide and conquer."

The term "culture wars" refers to the ideological and moral conflicts that have increasingly defined political discourse in many Western democracies, particularly the United States. These conflicts revolve around issues such as abortion, LGBTQ+ rights, immigration, gun control, and the role of religion in public life (Hunter, 1991, 1993; Hartman, 2019). Culture wars are not merely debates over policy; they are battles over a society’s very identity and values. They tap into deep-seated beliefs and emotions, often leading to highly polarized and intractable conflicts. As Ezra Klein (2020) notes, these cultural and moral divisions have become so entrenched that they now shape political preferences and social identities. Political affiliation has become a proxy for a broader cultural identity, making compromise and dialogue increasingly difficult.

The convergence of populism and culture wars has significant implications for contemporary politics. Populist leaders often weaponize cultural issues to mobilize their base, framing themselves as defenders of traditional values against the perceived threats of liberal elites and progressive movements. This strategy is evident in J.D. Vance’s political trajectory.

Senator from Ohio and author of the bestseller Hillbilly Elegy, a work that depicts the reality of poor white populations in non-urban America, J.D. Vance, 39, is the face of a new generation of politicians who have embraced conservative populism as a successful political strategy, transitioning from a critic to a proponent of Trumpism. Vance’s rise and his involvement in the so-called "culture wars"—advocating for more restrictive immigration policies, being a fierce critic of progressive education in schools and universities (such as critical race theory and gender studies), defending the traditional American family by opposing abortion and same-sex marriage, and emphasizing that Hollywood is an industry destroying the "good old American values"—reflect a profound shift in the identity and priorities of the Republican Party, raising questions about the future of the party and American politics as a whole.

Vance’s transformation from a critic of Trump to an advocate of Trumpist populism reflects a broader trend within the Republican Party, where cultural conservatism has become a central pillar of political strategy. Vance’s positions on immigration, education, and family values are not merely policy preferences but are presented as part of a larger cultural battle to "save" America from moral decay. By emphasizing issues like opposition to abortion and same-sex marriage and critiquing progressive education and Hollywood’s influence, Vance taps into the anxieties of a conservative base that feels alienated by the rapid cultural changes of the past few decades.

This fusion of populism and culture wars has transformed the Republican Party’s identity, moving it away from its traditional focus on free-market economics and foreign policy and toward a more nationalistic, culturally conservative agenda. Traditionally marked by a commitment to free-market policies, military interventionism, and fiscal conservatism, the Republican Party is now undergoing a "Trumpification." This shift aligns the party with nationalist agendas that evoke the nostalgic imagery of a bygone era, appealing to a working-class white electorate that yearns for the "happy golden days" of baseball games and hot dogs. Political scientists Aurelien Mondon and Aaron Winter (2020) have highlighted how this focus on a particular electorate was crucial for Trump’s victory and the success of Brexit.

However, this agenda, rooted in ideological nostalgia, poses a significant threat to American republicanism. By undermining liberal democratic principles—such as the separation of powers, freedom of the press, and protection of fundamental rights—this brand of politics could irreversibly alter the landscape of American democracy. The risks are heightened when cultural conflicts are involved, as these issues often carry a zero-sum mentality, where compromise is seen as a betrayal of core values. The parallels with countries like Hungary under Viktor Orbán are stark, suggesting that the US may be on a path toward illiberal democracy, potentially ushering in an era of recycled authoritarianism.

The entrenchment of populism and culture wars within the Republican Party, exemplified by J.D. Vance’s rise, raises serious concerns about the future of American democracy. This development reflects broader shifts within American conservatism, where cultural and moral issues have become central to political identity and strategy. The implications of this shift are profound, raising concerns about increased polarization and the potential for democratic backsliding. As the Republican Party continues to evolve in this direction, the stakes for the nation’s political and social fabric have never been higher.

Implications for American Democracy

The entrenchment of populism and culture wars within the Republican Party poses significant challenges to American democracy. The populist rhetoric of defending "the people" against "the elite" often undermines democratic norms, as it tends to delegitimize political opposition and erode trust in institutions. Furthermore, the emphasis on cultural and moral issues exacerbates societal polarization, making it difficult to find common ground on even the most basic issues of governance.

As Daniel Ziblatt and Steven Levitsky argue (2019), the erosion of democratic norms is a gradual process, often facilitated by populist leaders who, once in power, seek to weaken institutional checks and balances. The risks are heightened when cultural conflicts are involved, as these issues often carry a zero-sum mentality, where compromise is seen as a betrayal of core values.

J.D. Vance’s rise within the Republican Party, therefore, is not just a personal political success but a symptom of broader trends that could have long-lasting consequences for American democracy. The intertwining of populism and culture wars represents a shift toward a more divisive and potentially authoritarian political landscape, where the foundational principles of liberal democracy—such as the rule of law, protection of minority rights, and respect for institutional norms—are increasingly under threat.

Conclusion

In conclusion, the rise of J.D. Vance within the Republican Party underscores a significant transformation in American politics, where populism and culture wars have become central to political identity and strategy. This shift reflects broader trends within conservative movements globally, where appeals to cultural nostalgia and opposition to progressive values are increasingly shaping political discourse. While these dynamics have proven effective in mobilizing certain segments of the electorate, they also pose substantial risks to the stability of liberal democratic principles, fostering division and eroding the common ground necessary for effective governance.

As the Republican Party continues to evolve under the influence of figures like Vance, the future of American democracy may hinge on how these tensions are navigated. The intertwining of populism and culture wars raises critical questions about the direction of American politics and the resilience of democratic institutions in the face of growing polarization. As these issues continue to unfold, the stakes for the nation’s political and social fabric remain exceedingly high, demanding careful consideration and active engagement from all corners of society.


 

References 

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