Dr. Jasmin Hasanović.

Dr. Hasanović: Ethnically Defined Power Sharing in Bosnia Is the Algorithm That Continually Reproduces the Crisis

In this ECPS interview, Dr. Jasmin Hasanović analyzes Bosnia and Herzegovina’s October 4 elections through the lens of inter-, intra-, and cross-ethnic populism. He argues that the post-Dayton order continues to structure political competition around ethnically segmented constituencies, allowing parties to present themselves not merely as representatives but as protectors of threatened communities. This dynamic, he contends, helps explain why political change often fails to produce systemic transformation: institutional safeguards become “political currency,” while blockades and recurring crises reproduce the same underlying logic. As Dr. Hasanović puts it, “the algorithm that continually reproduces the crisis” is ethnically defined power sharing. The interview also explores the limits of civic alternatives, the weakness of cross-ethnic mobilization, and the prospects for a credible democratic left.

Interview by Selcuk Gultasli

Bosnia and Herzegovina’s October 4 elections combined an important procedural innovation with striking political continuity. Biometric voter identification strengthened the integrity of the electoral process, yet turnout fell to around 42 percent, while the country’s major ethnonational parties remained dominant within their respective constituencies. SNSD consolidated its position in Republika Srpska, SDA retained substantial strength among Bosniak voters despite Bakir Izetbegović’s defeat in the presidency contest, and HDZ BiH secured the Croat seat in the state presidency. These outcomes provide the immediate backdrop to our conversation with Dr. Jasmin Hasanović, Assistant Professor of Political Science at the University of Sarajevo, about populism, ethnopolitics, democratic representation, and the structural legacies of the Dayton order. 

At the center of Dr. Hasanović’s analysis is the argument that Bosnia’s political crises cannot be understood simply as the product of particular leaders or parties. Rather, they are embedded in a system in which ethnicity has become “a central organizing principle, not only in politics, but also in public and social life.” Electoral competition, he argues, operates largely through ethnically segmented party systems, while the populist construction of “the people” takes place between, within, and across ethnic communities. The October 4 elections, in his view, therefore illustrate “a continued dominance of inter-ethnic politics,” even as significant intra-ethnic competition persists, and cross-ethnic alternatives remain comparatively weak. 

The interview’s central argument is captured most sharply in Dr. Hasanović’s assessment of the Dayton system itself. The power-sharing architecture, he argues, has tied access to power to ethnic representation in ways that make it politically rewarding for leaders to present themselves as “protectors, not only representatives, of their communities.” Institutional safeguards can consequently become “political currency,” while blockades and crises are repeatedly reproduced. As he puts it, replacing a governing party or overcoming a single institutional blockade does not alter “the algorithm that continually reproduces the crisis.” That algorithm, he concludes, “is ethnically defined power sharing.” 

This structural perspective also helps explain why political change so often fails to become systemic change. In Republika Srpska, opposition to SNSD may challenge corruption or personalized rule without challenging the underlying ethnonational framework. Among Bosniaks, party pluralism can itself be portrayed as weakness when Serb and Croat political blocs appear more consolidated. And even when citizens share grievances over corruption, unemployment, inequality, public services, or institutional failure, Dr. Hasanović warns that “having the same problems does not produce a shared political identity.” 

The interview therefore moves beyond the question of who won or lost on October 4. It asks whether Bosnia can generate a political subjectivity capable of transcending ethnic exclusivity—and whether democratic, socioeconomic, and civic demands can eventually reshape a system whose institutional logic continues to reproduce the very divisions it was designed to manage.

Here is our interview with Dr. Jasmin Hasanović, edited lightly to enhance clarity, readability, and overall flow for publication.

Inter-Ethnic Politics Still Dominates

Bosnia elections.
A voter casts a ballot against the backdrop of the flag of Bosnia and Herzegovina. Photo: Oleg Kachura / Dreamstime.

Professor Hasanović, welcome! Your recent article distinguishes between inter-ethnic, intra-ethnic, and cross-ethnic forms of populism. If we treat the October 4 elections as an empirical test of that framework, which of these dynamics appears to have been strengthened most clearly by the election results? Or does the election demonstrate that all three operate simultaneously, with different political consequences across Bosnia and Herzegovina?

Dr. Jasmin Hasanović: First of all, let me try to clarify what I understand by populism, because I think that would be the most important point at the beginning. I also want to distinguish populism from something that may appear as opposition politics within an ethnic community. That doesn’t have to be populist at all.

My understanding of populism, which is also described in the paper that you mentioned, is very much Laclauian. I see populism not as a kind of thin ideology or something like that, but as a political logic through which different unmet demands are brought together to construct a collective political subject, “the people.” And those demands establish a dividing line between “us” and “them.” So, the political identity of “us” is then constructed in relation to “them,” whether a ruling elite, another ethnic community and its political elites, or the institutional order itself.

Why I see this framework as important for understanding and explaining populism in Bosnia and Herzegovina is that, after the Dayton Peace Agreement was signed, Bosnia and Herzegovina has operated under a power-sharing system designed to ensure the political representation of the three dominant ethnic groups: the Bosniaks, the Croats, and the Serbs. They are defined as constituent peoples of the country. But the politicization of ethnicity very soon extended beyond the political aim of representation. It made ethnicity a central organizing principle, not only in politics, but also in public and social life.

This has two important consequences for Bosnia and Herzegovina. On the one side, we see that electoral competition takes place within ethnically segmented party subsystems, so voters are not formally required to vote along ethnic lines. However, the institutional arrangements, territorial divisions, and party mobilization, which we saw very clearly in those elections, strongly reinforce that pattern.

Secondly, given this ethnically structured political order, the populist construction of political subjectivity can take place in relation to ethnic communities. It cannot construct a political identity without referring to ethnic communities. So, depending on how it relates to ethnic communities, it can relate either between them, within them, or across them. That is why I made this distinction between inter-ethnic, intra-ethnic, and cross-ethnic populism, rather than relying on a simple, linear division between horizontal and vertical forms of populism.

Now, going back to your question and referring to the recent elections, I wouldn’t see the elections as an empirical test. Rather, I would see them as an illustration of how this framework works and interacts. What those elections demonstrated was, as you already mentioned, a continued dominance of inter-ethnic politics. So, the dominant parties remain the ethnonationalist parties, which mobilize around competing political claims and visions over the country. And every political party claims to represent and protect the demands of its respective community.

However, if we take a closer look, we will see that there is still significant competition, of course asymmetrical, within the ethnic groups and within the ethnic electoral arenas. For instance, we see the tension surrounding the dominant Bosniak political party, SDA, the Party of Democratic Action. As you mentioned, there is this tension between its relative electoral performance, which, of course, dominated in the elections within the areas of the country where Bosniaks are the dominant ethnic group, and, on the other side, the fact that its leader was defeated for the presidency.

What we also saw was the emergence of a stronger opposition within the Croat camp than there used to be before. What I want to say here is that ethnic homogenization was driven not only by opposition to other ethnic groups, but also by competition within them, as rival parties try to establish themselves as more credible defenders of the ethnic groups than the dominant ethnic political parties.

On the other side, cross-ethnic demands are still present, but they have not developed into a comparably strong electoral project, partially because electoral competition remains concentrated largely within monoethnic party subsystems, which makes it quite difficult for shared grievances to be connected across ethnic boundaries.

Dodik’s Influence Extends Beyond Office

Perhaps the most striking result came from Republika Srpska: Milorad Dodik was not himself on the ballot, yet SNSD retained its dominance, Željka Cvijanović won the Serb seat in the state presidency, and the party remained overwhelmingly powerful at entity level. Does this suggest that Dodik’s populism has become institutionalized beyond his personal leadership, or is this better understood through your category of inter-ethnic populism, in which voters are ultimately choosing their national “side” rather than an individual leader?

Dr. Jasmin Hasanović: It doesn’t mean that he was not an active part of the campaign. He remained the central political figure of SNSD during the campaign. He was present on billboards and at party rallies, so he was not missing from the public sphere. And not to forget that he also visited Moscow, where he met Vladimir Putin only days before the elections, together with the then Prime Minister of Republika Srpska, Savo Minić, who is now elected as the president of the entity. Vladimir Putin explicitly expressed support for the governing SNSD-led coalition.

When we see the results, it is obvious that Dodik’s political influence extends beyond holding an elected office. But what we also see is that SNSD probably could not reproduce the same dominance without him. He was not running, but he was still a dominant political figure. It is definitely the case that Dodik will remain and have influence behind the scenes in the political life of Bosnia and Herzegovina. His political party and all the ideology behind it, which he dominantly shapes, will remain central to government formation in Bosnia and Herzegovina.

This also shows the inefficiency of the Troika coalition in suspending Dodik and Dodik’s politics. I mean, he’s not running for office, but still, his presence is dominant, as we can see. Most Bosniak voters saw this as evidence that the Troika didn’t succeed in efficiently eliminating Dodik’s political rhetoric, which is threatening to the country. But also, Dodik’s victory was a slap in the face of the European Union and the internationals in this election.

Also, I don’t want to forget SNSD’s organization and patronage networks, because they allow Dodik’s leadership to operate through other candidates and through the established institutions of Republika Srpska. On the other side, his inter-ethnic populism reinforces that power by equating support for the party with support for Republika Srpska and the Serb people in the country.

Replacing Dodik Would Not Transform the Framework

Milorad Dodik.
Milorad Dodik greets supporters in Pale, Bosnia and Herzegovina, following a meeting and referendum on Republika Srpska’s National Day, September 25, 2016. Photo: Vladimir Stanisic / Dreamstime.

Your concept of intra-ethnic populism is especially useful because it distinguishes opposition to an entrenched ethnonational elite from opposition to ethnonationalism itself. In Republika Srpska, opposition actors may challenge SNSD over corruption, patronage, or personalized power while remaining committed to Serb autonomy and national interests. Does the October 4 result reinforce your argument that intra-ethnic competition can pluralize an ethnic political arena without necessarily weakening the underlying ethnonational conception of “the people”?

Dr. Jasmin Hasanović: Yes, here the distinction is between challenging the ruling elite of one ethnic community, on the one side, and challenging the ethnic principle of political representation, on the other. As we saw, and as you mentioned, opposition actors can mobilize around corruption, injustice, and personalized power, as was the case with Dodik’s opposition or the opposition to HDZ, although we also didn’t have Dragan Čović running for the presidency. But they do so without constructing, to go back to the case of Republika Srpska, a political people beyond Republika Srpska and Serb national interests.

That might open space for accountability, but it doesn’t produce different politics. The politics remains basically the same. This is most visible within the opposition in Republika Srpska. All the actors of the opposition in Republika Srpska share the same idea of what Republika Srpska is and should be. They share the same idea that Republika Srpska needs to remain a part of Bosnia and Herzegovina, even with stronger autonomy, and everything is understood as the main Serb national interest.

Every time Dodik defined Republika Srpska as being under threat, opposition parties aligned with Milorad Dodik. We saw that in practice. The recent reactions of prominent opposition leaders in Republika Srpska, mourning and paying tribute after the death of Ratko Mladić, who was a convicted war criminal and died while serving a life sentence, convicted of genocide and crimes against humanity, illustrate that ethnonationalist and revisionist positions remain, unfortunately, deeply embedded in Serb politics in Bosnia and Herzegovina. This extends beyond SNSD as a political party or Milorad Dodik as a leader.

So, replacing Dodik or SNSD at this point would not by itself transform the political framework within which both sides compete. The democratic potential of intra-ethnic competition depends on whether the demands for justice can become substantive commitments to creating a new political subjectivity, rather than simply claiming that another leadership will defend the same national project better than the previous one.

Because if you have a competition between the original and the fake copy, of course, you will always go for the original. So, I would explain that as one of the reasons why Milorad Dodik and SNSD still maintain a dominant position.

SDA Shapes Bosniak Political Identity

The Bosniak result presents an intriguing variation: SDA performed strongly at the party level, yet Bakir Izetbegović lost the presidency contest to Denis Bećirović. How would you interpret this apparent separation between party strength and leadership preference? Could it represent precisely the kind of intra-ethnic differentiation you describe—where voters challenge who legitimately represents the community without necessarily abandoning the ethnically structured political field itself?

Dr. Jasmin Hasanović: Yes, that’s something I already mentioned when I started answering your first question. What I would also like to point out here is that the relative success of SDA should be distinguished from an absolute expansion of its electorate. If we look at the preliminary results, we see that SDA mobilized and retained its voters more efficiently than its other competitors. Of course, we need to wait until all the results are finalized. But I see neither that SDA gained more votes nor that SDA lost some votes. I see that SDA is very stubborn in general and that it succeeded in mobilizing its strong voting base.

But I have to be very clear here regarding Izetbegović, because Izetbegović’s candidacy was a political risk for SDA from the very beginning. There were earlier signs of dissatisfaction with his leadership, so SDA was not really sure whether Izetbegović should be the candidate or not. There were also speculations about some other possible candidates before he was officially nominated to run for the presidency. It gave me the impression that SDA was not sure whether he was a good option or whether he would be a political risk for them, while, on the other side, also showing some inner weakness in lacking an adequate candidate to run for the presidency.

So, Izetbegović’s defeat, despite SDA’s strong performance, shows that support for the party goes beyond loyalty to its current leader. Where SDA gains its political power is rather symbolic. It comes from, of course, reliance on religion, the wartime legacy, and the symbolic authority of Bakir’s father, Alija Izetbegović, who was the founder of SDA and the first president of Bosnia and Herzegovina.

SDA has connected these sources of legitimacy with the claim that excluding SDA from power means excluding Bosniaks from political representation. This brings different demands together around the idea that SDA is not only the authentic political voice of Bosniaks, but also a defining force in shaping and safeguarding Bosniak national identity as a political nation.

Its ability to maintain a stable core of voters, despite a lot of splinter parties that have formed over the last 10 years, suggests that this identification that SDA is pushing forward remains very powerful in the relationship between SDA and the construction of Bosniaks as a political identity. What we also saw is that a lot of former leading figures who left SDA, after leaving SDA and trying other political organizations or forming their own political parties, failed to maintain comparable influence outside SDA.

Referring to Bećirović, unlike Izetbegović, who was the candidate of SDA in both election cycles, Bećirović was gaining broad coalition support in both cycles. Yet what we saw is that his lead over Izetbegović has now narrowed. He had more than 100,000 votes more than Izetbegović in 2022, and now the difference is only around 20,000 in the preliminary results of 2026. So, I believe that his earlier victory mobilized votes against Izetbegović rather than for himself.

This year, however, Semir Efendić, the president of the Party for Bosnia and Herzegovina, complicated this dilemma between Izetbegović and Bećirović and offered an alternative outside that binary.

So, the point is that voters may distinguish between the party and its leadership but still choose within an ethnically structured political field. Maybe that was not part of the question, but it’s also interesting that, although the presidency members are elected from one of the constituent peoples, they only have to present those constituent peoples in the presidency, not to represent them. However, their campaigns took place within a predominantly monoethnic political arena, so the candidates largely addressed only monoethnic electorates and the interests of the group they want to present and represent.

Collective Representation Is Not Automatically Populist

Among Croats, HDZ BiH again demonstrated its capacity to present itself as the principal guardian of collective representation, with Darijana Filipović winning the Croat presidency seat. How does the longstanding discourse of “legitimate representation” fit into your distinction between ethnonationalism and populism? At what point does a constitutional claim about group representation become a populist claim that one party uniquely embodies the authentic will of the Croat people?

Dr. Jasmin Hasanović: The demand for collective representation is not automatically populist. But it can become populist when the demand for legitimate representation connects different demands, from electoral reform to autonomy, under a common narrative of collective ethnic vulnerability. It can also become populist when it politically constructs the Croat people as a political subject whose rights and interests are under threat. This is the logic through which HDZ has largely shaped the discourse and agenda of Croat politics in Bosnia and Herzegovina.

The dispute over representation, together with the asymmetrical federal system in Bosnia and Herzegovina, which generated unmet political demands among Croats, helped HDZ consolidate its dominance within the Croat political arena. We also had, during the last 10 years or even more, very weak parts of the Croat opposition to HDZ. But that opposition also adopted the same narrative, challenging HDZ’s leadership while still sharing the central demands from which HDZ gains political relevance.

The victory of Darijana Filipović now gave HDZ something that it was lacking after previous elections: representation inside the presidency. Her victory also institutionally aligned HDZ’s political influence in the country, giving power to HDZ across all levels of the political system.

What may arise as a question right now is whether HDZ’s presence in the presidency can make it harder to sustain the claim that Croats are being excluded by Bosniaks outvoting their candidates, potentially exposing how the representation issue has also served HDZ in consolidating the party’s power. Filipović announced during the election campaign a plan to open an office in Mostar, the office of the Croat member of the presidency in Mostar, something similar to what Milorad Dodik also did regarding the office of the Serb member of the presidency in Republika Srpska.

That can be read not only as something that reinforces the deeper ethnic segregation of the country and the territorial identification of a state-level position with a particular ethnic constituency, but also as an aim of HDZ to consolidate its power.

Also, regarding the opposition, it is interesting territorially that the opposition to HDZ comes from political organizations of Croats from the central part of Bosnia and Herzegovina, while HDZ has a strong political base in Herzegovina, in the south of the country.

The question is whether this consolidation of power that HDZ gained can now weaken the narrative that was connecting different grievances around the idea of legitimate representation. Can it now allow the opposition to mobilize around other demands? That opening is possible, but it will depend on whether the opposition can offer more than a competing claim to defend the same national interests of Croats. Of course, those national interests are being defined exclusively by HDZ.

The People Is Not a Fixed Category

Bosnia, funeral.
Muslims gather for a funeral in Maglaj, Bosnia and Herzegovina, in 2016, with an effendi wearing a turban visible among the crowd. Photo: Damir Đuhera / Dreamstime.

Your article argues that Bosnia is distinctive because political actors compete not only over who represents “the people,” but over which people constitutes the legitimate political community in the first place. After this election, we again have powerful Serb, Bosniak, Croat, and civic conceptions of political belonging operating simultaneously. Does this make Bosnia a particularly revealing case for populism theory precisely because the demos itself remain fundamentally contested?

Dr. Jasmin Hasanović: Yes, because Bosnia makes visible something that the dominant theories of populism take for granted: that the people is politically constructed rather than simply being a fixed category waiting to be represented. In terms of Bosnia and Herzegovina, we do not talk about Serbs, Croats, and Bosniaks as fixed and essential ethnic groups, but rather as political identities that are defined and constructed through their political demands, which interact with institutions, territorial divisions, and struggles over the state itself. This is because all three dominant ethnic political parties do not share the same perception of how Bosnia and Herzegovina should be, how it should be defined, or what the future of the country should be. Of course, their political identities are also defined in relation to the boundaries of what and who can represent them, not only among themselves, but also within the same ethnic group and ethnic community.

Without Alternatives, Abstention Becomes Rational

The election introduced biometric identification and significantly reduced opportunities for manipulation, yet turnout fell to roughly 42 percent and established ethnonational patterns remained remarkably resilient. How should we interpret this combination of cleaner electoral procedures and deep political disengagement? Does it suggest that improving electoral integrity is insufficient when citizens perceive the underlying structure of political choice as closed, repetitive, or ethnically predetermined?

Dr. Jasmin Hasanović: It was very important to secure those new voting technologies. It was interesting to see that, before introducing the new technologies, you always had complaints from political parties that didn’t gain enough votes, claiming that they had been defrauded or whatever. Now, only one political actor claims that somebody stole his votes or whatever. It gave a bit of legitimacy to the process, and securing electoral procedures is very important.

But I wouldn’t say that electoral integrity and democratic engagement are separate questions, because biometric identification can reduce fraud and make the election procedure more transparent, so that you know that nobody voted who was not supposed to vote, or voted twice, or so on. But it doesn’t do anything if citizens do not see a meaningful political alternative. So, you can have a very transparent and good electoral procedure, but the question is what is offered in the elections.

One of my concerns is that Bosnia and Herzegovina, in recent years, has very often offered changes in governing personnel, but it leaves the main structures of political choice and power largely intact. Even if we have new political actors, those are, in many ways, splinter parties from previously dominant political parties. So, you don’t have new leaders; you just have unsatisfied politicians who could not agree with leaders from their previous political parties, so they decided to form a new political party.

If people do not see alternatives, if they are not satisfied with the previous government but also don’t want to choose the previous actors again, or they simply feel that no party represents their demands strongly, then, in those circumstances, abstention from elections seems to be rational. It can reflect either frustration, a lack of choice, or just the weak mobilization potential of some of the political parties.

However, what I would like to point out here about the turnout, which is around 42%, is that we need to consider that percentage more carefully, because it is based on the official electoral register, which is not the same as the resident population. Citizens who have moved away may remain officially registered, even if they are not participating in the elections. So, we cannot simply conclude that 42% of adults actually living in Bosnia and Herzegovina really voted. What I want to say is that a turnout of 42% of registered voters does not mean that 42% of adults actively living in Bosnia and Herzegovina and registered really voted. They are still on the electoral register, but they are not in the country anymore.

Civic Alternatives Are Needed Across All Constituencies

Your work has repeatedly examined the difficulty of constructing political alternatives to Bosnia’s ethno-determined order. The multi-ethnic Troika suffered an electoral setback while established ethnonational parties remained resilient. Does this result expose a structural weakness of civic politics in Bosnia—namely, that civic actors must compete within institutions that already define political representation through constituent peoples?

Dr. Jasmin Hasanović: The preliminary results really show an electoral setback for Troika, but I would say it is an uneven setback within Troika. Individual parties of Troika received fewer votes, which is true. But the overall vote share of Troika remained roughly stable—not as influential as before, but roughly stable. Again, I’m saying this based on preliminary results, and it may change in the meantime.

Most of the losses within Troika were concentrated in the People and Justice Party and Naša Stranka (Our Party), while SDP experienced only a smaller decline. This increased SDP’s power within Troika and made Troika, if the coalition lasts—which I’m a bit skeptical about—more dependent on SDP’s electoral strength.

The previous mandate, as I also mentioned in the beginning, shows that replacing one party with another party or coalition does not automatically change the system or the political practices that are being institutionalized. Taking this experience of Troika, Troika is a very unusual ideological and political project. Troika replaced SDA as the predominant Bosniak component of the power-sharing government. But Troika’s alternative to nationalism remained concentrated only within the Bosniak electoral space, without comparable support among the Croat and Serb electorates.

This is the reason why parts of the public interpreted Troika’s compromises with nationalist coalition partners from the Serb and Croat political camps, with whom they shared power, as concessions at the expense of Bosnian political interests. This strengthened the narrative in which pluralism among Bosniak parties appears as fragmentation and weakness against two other more consolidated ethnopolitical blocs.

Overcoming that asymmetry would require credible civic alternatives within all three electoral constituencies, capable of constructing the people around shared democratic and socioeconomic demands beyond ethnic belonging. If such alternatives develop sufficient support and cooperation, they could make coalitions with nationalist parties less politically unavoidable. Otherwise, actors presenting themselves as alternatives to nationalism remain dependent on agreements with those parties.

Shared Problems Do Not Produce Shared Identity

Bosniak people.
Men play on a giant chessboard in a park in Sarajevo, Bosnia and Herzegovina. Photo: Henrique Weiss / Dreamstime.

Your concept of cross-ethnic populism suggests that common grievances—corruption, unemployment, inequality, institutional failure, lack of accountability—can potentially construct a political “people” across ethnic boundaries. Yet such mobilizations have repeatedly struggled to become durable electoral projects. Why are socioeconomic grievances so easily re-ethnicized in Bosnia, and what does the October 4 result tell us about the ability of ethnonational elites to convert class, governance, or anti-corruption conflicts back into questions of collective ethnic survival?

Dr. Jasmin Hasanović: What we saw is that having the same problems does not produce a shared political identity. We also see that, on the other side, ethnonationalist parties can use and reinterpret demands about jobs, corruption, or public services as questions of ethnic politics: who controls resources and whether our community is being disadvantaged in relation to other communities.

We could hear this narrative very clearly at the SDA’s final central rally in Sarajevo, where restoring positions to Bosniaks was linked to returning SDA members to those positions. Its control over employment and institutions is seen as a way of restoring Bosniak political strength. We see the same pattern in SNSD, Dodik’s party, in HDZ, and in other political parties.

Meanwhile, as you mentioned, why can’t these mobilizations construct the people across ethnic boundaries? The other problem is that we have a very fragmented media and public sphere in the country, and because of that, it is difficult for citizens to recognize similar problems and similar conflicts that are more essential and existential elsewhere in the country.

Overcoming this would require organizations that can collect everyday grievances into an equivalential chain of demands that can be sustained beyond a single protest or election, which is not happening. This may be a very unpopular option, but those organizations must first build credible support within the ethnic groups, within their own ethnic electoral arenas, and then connect those struggles across ethnic boundaries.

Because there is a significant ideological gap within monoethnic electoral arenas, where opposition to national elites does not develop around redistribution or public services, but around ethnic representation. Of course, only within the Bosniak electoral subsystem do we also see some kind of ideological opposition, but not within the Serb or Croat constituencies.

That is where I see an opening for—and this also may be very unpopular—a populist left within the ethnic groups to bring those demands together and construct the people around shared experiences of inequality and exclusion, rather than their ethnic belonging or party loyalty.

Dayton Rewards Leaders Who Act as Protectors

One of the most important implications of your recent article is that Dayton does not merely constrain populism; its power-sharing architecture may actually structure and reproduce populist possibilities. Thirty years after Dayton, do these election results strengthen the argument that institutional incentives themselves continuously reproduce the political need for Serb, Croat, and Bosniak leaders to demonstrate that their communities are threatened and therefore require exclusive political protection?

Dr. Jasmin Hasanović: Yes, it is a paradox, and it is interesting that the power-sharing principle in Dayton tied access to power to ethnic representation, which made it politically rewarding for leaders to present themselves as protectors, not only representatives, of their communities.

All three ethnic groups have different views of the country and, based on those views, different views of Dayton and the peace that was established. But the common ground among all three ethnic groups is that the Dayton framework is not satisfying for the group.

That’s the reason why the same actors can control institutions, on the one side, while, on the other side, portraying the constitutional order as a threat to their people and claiming that if we, as the legitimate representatives of our people, are not present in the institutions, then the other two groups are present, so we are threatened again.

So, refusing to cooperate with other ethnic representatives can also increase their power, while the institutional safeguards can very easily become political currency rather than simply a tool of protection against domination. Then you have different ways of blocking institutional procedures, meaning blocking the country from fulfilling its basic duties.

This is also why replacing a governing party or overcoming one institutional blockade doesn’t change the consequences—the algorithm that continually reproduces the crisis. The algorithm, of course, is ethnically defined power sharing.

Bosnia Needs a New Political Subjectivity

Photo: Dreamstime.

You make the provocative argument that intra-ethnic populism can, under some conditions, have a democratizing effect by breaking monopolies of representation within monoethnic political subsystems. Looking at the October 4 results, do you see evidence of such productive pluralization anywhere in Bosnia? Or has intra-ethnic competition largely remained competition over who can more credibly represent the same ethnonational project?

Dr. Jasmin Hasanović: Yes, much of that competition still concerns who can defend the same national interests more credibly. So, its potential democratizing effects still remain limited. There is also this dangerous asymmetry, where we can see this pluralism best among predominantly Bosniak parties. But this pluralism can be framed as weakness when the other two ethnic blocs appear more consolidated, which strengthens the ethnonational political party among Bosniaks by claiming that Troika is not sufficient to represent Bosniaks because it is more liberal or whatever and is making concessions to the other two very consolidated ethno-political projects. So, Bosniaks also need a very strong ethno-political project to represent Bosniaks.

The problem is that positioning themselves as intra-ethnic successors to the dominant ethnonationalists means, now in a theoretical way, that you are sharing the same inter-ethnic signifier, which risks becoming a floating signifier whose meaning is suspended or contested between two alternative equivalent frontiers. What you need is another political subjectivity, because sharing the same inter-ethnic signifier complicates the construction of a populist subjectivity that would reconfigure already existing demands and incorporate new demands needed for creating a new political subjectivity beyond the ethnic subjectivity.

Bosnian Populism Is Both Horizontal and Vertical

Bosnia’s populist politics also involves an unusual vertical dimension because “the elite” can mean not only domestic political establishments but also the Office of the High Representative, EU institutions, foreign embassies, and other international actors. How does this external layer alter the classic populist opposition between “the people” and “the elite”? Can international supervision itself become a resource through which domestic actors construct popular sovereignty against an allegedly external governing establishment?

Dr. Jasmin Hasanović: Yes, international involvement, which is described and defined within the Dayton Peace Agreement, complicates the distinction because domestic leaders can be part of the governing establishment while presenting themselves as opponents of an external elite. It also provides a way to redirect responsibility for their own failures, not only horizontally towards other ethnic groups, but also vertically towards decisions presented as externally imposed.

One example I mentioned in the paper is Milorad Dodik’s description of opposition leaders as “Schmidt Serbs,” associating them with the High Representative, Christian Schmidt, and portraying them as political groups representing the interests of foreigners rather than those of genuine Serb people. SDA also repeatedly portrayed Troika as imposed by international actors against the will of the Bosniak people. This brings an external enemy into an internal political struggle. That’s what I meant by saying that it complicates this distinction, because opponents are framed as serving foreign authority against their own people.

That’s also the reason why we cannot easily place populism in Bosnia and Herzegovina only on a horizontal or vertical line, because it has these overlapping moments and dynamics in relation to ethnic groups, as well as to the political framework and institutions within which the groups are functioning and operating.

The ‘Original Dayton’ Claim Is Paradoxical

Dodik responded to SNSD’s victory by reviving the language of returning to the “original Dayton,” including demands to restore competencies to Republika Srpska. How should we understand such claims within your framework? Is this primarily inter-ethnic populism, a sovereignty discourse, or a particularly Bosnian form of populism in which the constitutional order is simultaneously invoked as legitimate and attacked as having been corrupted by hostile elites?

Dr. Jasmin Hasanović: That’s an interesting claim. Dodik’s appeal to the original Dayton combines inter-ethnic populism with a claim to sovereignty, but it also involves SNSD presenting itself as giving the genuine interpretation of Serbian interests intra-ethnically. What this means in practice is that it presents Republika Srpska and the Serb people as victims of a political order that is not in their political interests. Their political interest in the 1990s was either autonomy or the idea of remaining in a Serb-dominated Yugoslavia, or something like that. Bosnia and Herzegovina is seen as a political project that was, and is, made up by international actors.

Politically, what I see as important is the question of what this language authorizes in practice. Is it further obstruction of the country and its institutions? Is it building parallel institutions? Or is it a general attempt to weaken the state, rather than simply a dispute about the constitutional history of the country?

It is also interesting why the original Dayton is important for Dodik and his populist claims: in the first version of the Constitution, the authority of state institutions used to be very weak. Referring to the original institutions also means that there is a stronger reliance on international actors. He claims to want to avoid the interference of international actors, which again is a paradox.

Justice Became Trans-Ethnic, but Not Political

Bosnian civil war.
Bosnian civil war. Naim Pasić mourns the loss of his wife and daughter at Lion Cemetery in Sarajevo, Bosnia and Herzegovina, on June 2, 1993. Pasić, 58, had left home to gather food for his family and returned to find his house destroyed and his wife and daughter dead. Tens of thousands of Bosnian civilians had been killed during the first year of the war. Photo: Mark Milstein / Northfoto / Dreamstime.

Your wider research on social movements and civic participation asks whether citizens can construct political subjectivities outside established ethnopolitical structures. From the 2014 plenums to accountability movements and other forms of civic mobilization, Bosnia has periodically produced moments in which ordinary citizens articulate an “us” against unresponsive institutions. Why have these moments proved so difficult to translate into sustained cross-ethnic electoral organization? Is the problem organizational weakness, institutional design, depoliticization, elite co-optation—or the absence of a sufficiently powerful alternative conception of “the people”?

Dr. Jasmin Hasanović: I will start with the last one: a sufficiently powerful alternative conception of the people has not been able to be politically constructed because of a combination of organizational weaknesses, institutional obstacles, very strong ethnonationalist backlash and countermobilization, and the difficulty of sustaining a common political identification that crosses ethnic borders.

The movements around Dženan Memić in Sarajevo and David Dragičević in Banja Luka are an important example because that was the first time there was one political idea—the idea of justice—that became trans-ethnic, that both ethnic groups could rely on and see as a strong political demand. However, that demand could not create a stable chain of equivalence that would provide a joint, common construction of the people capable of crossing ethnic identification.

As my research shows, that common demand for justice also carried different objectives. It was not sufficiently an empty signifier in that manner because, in the Federation of Bosnia and Herzegovina, in Sarajevo, it required stronger institutional accountability, while in Republika Srpska, it was a more direct challenge to the ruling regime.

But both actors in the protests never challenged the political system or the political constitution and never had any other goal beyond fighting for their own problem, for their own aim, which was very personal and very tragic because of the personal experience they faced. There was also no political actor that could transfer those demands into one wider political project.

So, solidarity crossed entity and ethnic borders, but it did not engage all constituencies equally. For instance, it was a matter between Bosniaks and Serbs, but it was not something that affected Croats in any way. It also did not consolidate into a shared political project capable of constructing a political identity in the first place.

A Credible Left Is Needed Across All Communities

And finally, Professor Hasanović, your work on the post-Dayton possibilities for the Left asks whether an alternative to ethno-determined politics can emerge from within the very system that entrenches it. After October 4, what pathway appears more plausible: attempting to construct an immediately cross-ethnic civic demos, or first pluralizing political competition within Serb, Bosniak, and Croat constituencies so that ideological, socioeconomic, and democratic cleavages gradually become more important than ethnic ones? Could such intra-ethnic pluralization eventually provide the bridge toward genuinely cross-ethnic politics?

Dr. Jasmin Hasanović: I believe that you referred to my work on the paper about the Left after Dayton—the earlier attempts to build a multi-ethnic left failed to gain support across electoral arenas. SDP is the best example of that because SDP presents itself as multi-ethnic, which is true, but its electoral support remains concentrated in predominantly Bosniak arenas.

Also, SDP’s prominent figures, like Denis Bećirović, who has now again been re-elected to the presidency from SDP, often speak in terms of exclusively Bosniak concerns. It is understandable that parties adapt their language to the voters who elect them. But, in that way, a multi-ethnic identity would require more than a declaration. It would require building support and trust across communities, which is very hard.

SDP has often been criticized for becoming a Bosniak left. My criticism is different. My criticism is not that SDP is becoming a Bosniak left, but that SDP is not a Bosniak left. It has neither articulated what a left would stand for—and, in practice, it shows very un-left politics—nor managed to build a convincing political left project among Bosniaks.

The problem is less where its voters come from than which demands mobilize them and whether those demands can be connected with similar struggles among Serbs and Croats. If you are democratizing and pluralizing within Serb, Bosniak, and Croat constituencies, but that pluralization is only for the continuation of ethnic representation, that is not the point.

What I see as a way of building the left is to work within the ethnic constituencies while deliberately building connections across them. So, a credible left is needed among Serbs and Croats as much as among Bosniaks. A credible left, even if that can be unpopular, can populistically create a political subjectivity demanding secure jobs, decent wages, and affordable housing. For instance, housing is a very common problem, not only in the world, but also in Bosnia. Universal healthcare, education, the problem of depopulation—a lot of people from Bosnia, from all three ethnic groups, are leaving the country.

Also, the credible left should talk about freedom from dependence on party connections but also oppose historical revisionism and the glorification of war criminals in all of its forms and be built on anti-fascist ideas. Such a politics must challenge elites within each community first, while refusing to make ethnic exclusivity the basis of its own program. But this development might be uneven between different ethnic groups. This is something that is still a challenge to be built, and those oppositions that I mentioned earlier are opening the space, but the dynamics that will shape those possibilities remain to emerge.

 

University teachers, researchers, and students demonstrate in Paris, France, on April 2, 2009.

Material and Cultural Convergence in French Youth Protest

In this commentary, Dr. João Ferreira Dias examines how material grievances in France’s 2026 youth protests become intertwined with broader cultural, moral, and political claims. Rather than interpreting this simply as identity replacing class, Dr. Dias argues that concerns over education, housing, and employment are increasingly articulated alongside struggles over recognition, gender, racialization, colonial memory, and Palestine. He introduces the notion of a “hyper cause” to describe how certain issues can condense multiple struggles into a shared moral framework. The article also explores the risks of moral polarization, generational inequality, distrust in political institutions, and competing populist narratives, ultimately asking how liberal democracy can respond to legitimate grievances without allowing encompassing causes to erode pluralism and political restraint.

By João Ferreira Dias

How does a protest about classrooms become a statement about the moral order of society? A photograph from Nantes, circulated by Expresso during France’s autumn 2026 mobilizations, brings the question into focus. Demands for education funding stand beside denunciations of the police, sexual violence, hostility towards Muslims and the Rassemblement National (RN). One placard announces disagreement with the others. The scene suggests convergence without unanimity: a material grievance provides a meeting place for a broader cultural left.

From Material Grievances to a Broader Moral Grammar

The grievances are real. Teacher shortages, overcrowded classes, deteriorating buildings and anxiety surrounding Parcoursup, the university admissions platform, feature prominently in reporting (Lecherbonnier & Pommiers, 2026). Their legitimacy does not, however, explain the entire political meaning of the mobilization. The analytical question concerns how concrete failures become connected to a more encompassing account of domination.

It would be misleading to describe this simply as identity replacing class. Housing, education and employment remain material concerns; they become articulated with struggles over recognition, gender, racialization and colonial memory. Fraser’s (1995) distinction between redistribution and recognition helps identify these dimensions without treating them as separate worlds. My argument is that sections of the contemporary left increasingly interpret both through a common moral grammar. A school without teachers and an institution accused of racism can become evidence of the same system abandoning, excluding or subordinating particular populations.

Several intellectual traditions enter this interpretation. Postmodern suspicion towards legitimating grand narratives, associated with Lyotard (1979; 1984), differs from decolonial accounts of enduring colonial hierarchies and intersectional analyses of connected inequalities. They should not be collapsed into one doctrine or attributed to every protester. Yet their convergence in activist discourse invites an irony: criticism of universal narratives can coexist with an increasingly comprehensive narrative of oppression. Frame alignment helps explain how distinct struggles become mutually intelligible (Benford & Snow, 2000); whether they share the same causes remains an empirical question.

Palestine as a “Hyper Cause” and the Convergence of Struggles

Palestine makes this operation particularly visible in the wider activist field, beyond what can be established from the Nantes photograph. Salih et al. (2021) document connections between Palestinian activism and Black and Indigenous struggles, including Ferguson and Standing Rock. More recently, Mendoza Sandoval and Portos (2026), studying Spain, show how an anticolonial framing makes Palestine a prism for interpreting injustice within activists’ own societies. These studies identify mechanisms relevant to the French case, rather than proving their prevalence among its school protesters.

I would describe Palestine’s role in some of these networks as a “hyper cause”: a cause that condenses other struggles and helps organize their moral meaning. This is an analytical proposal, not an established category. Gaza then signifies both a concrete humanitarian catastrophe and a wider account of colonial violence, racial hierarchy and Western power. Solidarity becomes a way of locating oneself within that account. The danger appears when commitment to one cause becomes a test of legitimacy across unrelated questions, or when identifying a common adversary takes precedence over examining different institutions and responsibilities.

This convergence can generate effective coalitions. It can also encourage moral polarization. Research connects moralizedattitudes to resistance to political compromise (Ryan, 2017). The progressive Brazilian Instagram accounts that read French protests immediately as resistance to welfare dismantling suggest a related mechanism of transnational recognition. Their reception needs systematic study, but the hypothesis is clear: a foreign event can confirm an existing political identity before its national circumstances are examined.

Generational Insecurity and the Erosion of Democratic Confidence

Those circumstances complicate the interpretation. The OECD’s latest compilation places French public pension expenditure at roughly 13–14% of GDP (OECD, 2025). Meanwhile, households whose reference person was under 30 devoted 25.7% of income to housing after allowances in 2024, against less than 13% for those with a reference person aged 65 or older; student-reference households are excluded (Dufour et al., 2026). Substantial aggregate protection can coexist with unequal access to security. Lynch (2006) explains how institutions entrench the age distribution of welfare. Treating retirement entitlements as untouchable while younger generations’ prospects remain negotiable raises a distributive problem, without demonstrating that pensioners have captured the state or directly caused school shortages.

The democratic promise becomes vulnerable here. Education and work were expected to make independence attainable. When they cease to offer a credible route to it, ideological narratives supply explanations of betrayal and identify those responsible. The 2026 CEVIPOF survey records 82% attachment to democracy alongside just 22% trust in politics and 15% in parties (CEVIPOF, 2026). These population-wide figures reveal a tension, not the attitudes of the protesters themselves.

Attachment to which democracy? Zakaria (1997) distinguishes electoral government from constitutional liberalism. Endorsing popular sovereignty does not establish commitment to judicial independence, minority rights or legitimate opposition. Wuttke et al. (2022) challenge a uniform account of democratic decline while identifying, in some countries, citizens whose democratic self-description coexists with less democratic attitudes. Demands for democracy can therefore contain illiberal possibilities when the authority of a morally defined people is placed above constraints on its power.

Competing Narratives of “the People” and the Limits of Liberal Democracy

The political translation is contested. Muxel (2025) identifies divisions within French youth, including radical-left mobilization and growing attraction to the radical right. Mélenchon’s La France insoumise explicitly supported the October mobilization (La France insoumise, 2026). Le Pen’s camp offers a competing narrative of national decline and restored authority. These projects differ substantially, but neither the invocation of “the people” nor mobilization itself settles the question of liberal commitment.

The central problem is thus how material insecurity becomes organized into moral camps. The cultural left can connect social provision to recognition and decolonial solidarity; the radical right offers different accounts of dispossession and belonging. Both must be assessed through their acceptance of pluralism and limits on power. Liberal democracy needs to recover the credibility of an attainable future while ensuring that neither a just grievance nor an encompassing cause becomes a license to deny opponents their rights.


 

References

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CEVIPOF. (2026, February 9). Baromètre de la confiance politique CEVIPOF 2026 : La confiance s’effondre en politique, la proximité fait figure de refuge. Sciences Po. https:/​/​www.sciencespo.fr/​cevipof/​fr/​actualites/​barometre-​de-​la-​confiance-​politique-​cevipof-​2026-​la-​confiance-​s-​effondre-​en-​politique-​la-​proximite-​fait-​figure-​de-​refuge/​

Dufour, C.; Lartigau, T.; Parizeau, E. & Zedam, P. (2026, September 23). Le logement pèse moins sur le budget des ménages en 2024 qu’il y a dix ans, sauf pour les plus modestes (Insee Première No. 2128). INSEE. https:/​/​www.insee.fr/​fr/​statistiques/​9053584

Fraser, N. (1995). “From redistribution to recognition? Dilemmas of justice in a ‘post-socialist’ age.” New Left Review, I(212), 68–93. https:/​/​newleftreview.org/​issues/​i212/​articles/​nancy-​fraser-​from-​redistribution-​to-​recognition-​dilemmas-​of-​justice-​in-​a-​post-​socialist-​age

La France insoumise. (2026, October 4). Grande mobilisation étudiante et lycéenne mardi 6 octobre : Où manifester en France ? https:/​/​lafranceinsoumise.fr/​2026/​10/​04/​mobilisation-​6-​octobre-​lycee-​etu/​

Lecherbonnier, S. & Pommiers, E. (2026, October 5). “Why French high schoolers are protesting, and why their movement is already historic.” Le Monde. https:/​/​www.lemonde.fr/​en/​france/​article/​2026/​10/​05/​why-​french-​high-​schoolers-​are-​protesting-​and-​why-​their-​movement-​is-​already-​historic_6758257_7.html

Lynch, J. (2006). Age in the welfare state: The origins of social spending on pensioners, workers, and children. Cambridge University Press. https:/​/​doi.org/​10.1017/​CBO9780511606922

Lyotard, J.-F. (1984). The postmodern condition: A report on knowledge (G. Bennington & B. Massumi, Trans.). University of Minnesota Press. (Original work published 1979). https:/​/​www.upress.umn.edu/​9780816611737/​the-​postmodern-​condition/​

Mendoza Sandoval, L. & Portos, M. (2026). “‘We are not freeing Palestine, Palestine is freeing us’: Intellectuals and the anti-colonial framing of the Palestinian solidarity movement.” American Behavioral Scientist. Advance online publication. https:/​/​doi.org/​10.1177/​00027642261472333

Muxel, A. (2025, December 11). Les jeunes veulent-ils encore la démocratie ? Sciences Po CEVIPOF. https:/​/​www.sciencespo.fr/​cevipof/​fr/​actualites/​les-​jeunes-​veulent-​ils-​encore-​la-​democratie/​

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Associate Professor Guilherme Casarões.

Assoc. Prof. Casarões: What Really Died on October 4 Was Brazil’s Democratic Pact Itself

Associate Professor Guilherme Casarões argues Brazil’s October 4 election marks more than a contest between Luiz Inácio Lula da Silva and Flávio Bolsonaro: it signals a deeper transformation of the country’s democratic order. Assoc. Prof. Casarões contends that “what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself,” while stressing that this does not mean democracy has ended. He sees Bolsonarism as still fundamentally personalistic, continuing to revolve around Jair Bolsonaro even as Flávio emerges as its electoral standard-bearer. The interview explores identity polarization, Christian nationalism, punitive security politics, Trumpism, and the transnational far right, while also examining Lulism’s growing association with the establishment. Together, these dynamics place Brazil at what Assoc. Prof. Casarões describes as a consequential political “crossroads.”

Interview by Selcuk Gultasli

Brazil’s October 4, 2026 presidential election produced a first-round result that significantly altered the political landscape ahead of the October 25 runoff. Flávio Bolsonaro finished first with about 47% of the vote, ahead of incumbent President Luiz Inácio Lula da Silva on 45.1%, while right- and far-right forces also performed strongly in congressional and gubernatorial contests. The outcome sharpened the confrontation between Lulism and a post-Jair form of Bolsonarism, while also raising broader questions about the resilience of Brazil’s post-authoritarian democratic settlement, the institutionalization of the radical right, and the future of political representation in the country. 

In this interview with the European Center for Populism Studies (ECPS), Guilherme Casarões, Associate Professor of Brazilian Studies at Florida International University, argues that the significance of October 4 extends well beyond the immediate electoral competition between Lula and Flávio Bolsonaro. For Assoc. Prof. Casarões, the most consequential development is not simply the continued strength of Bolsonarism without Jair Bolsonaro on the ballot, but what the election reveals about the transformation of Brazil’s democratic order. As he puts it, “what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself.”

Assoc. Prof. Casarões is careful to stress that this does not mean Brazilian democracy has ended. Rather, he argues that the political pact sustaining democracy since the transition from military rule in the mid-1980s and its constitutional consolidation in 1988 “is now gone, or at least seems to be over for now.” In his view, this makes the 2026 election even more consequential than the watershed contests of 2018 and 2022. Brazil, he argues, has reached “a crossroads,” with the future character of its democratic system increasingly uncertain. 

At the same time, Assoc. Prof. Casarões resists interpreting Flávio Bolsonaro’s success as evidence that Bolsonarism has already become fully institutionalized. Despite the son’s electoral rise and the growing importance of the Liberal Party, he maintains that the movement “still gravitates around the image of Bolsonaro the father” and remains “a very personalistic movement.” Ultimately, he suggests, Bolsonarism still resembles “a cult of a person,” and “this person is Jair Bolsonaro himself.”

The interview develops this diagnosis across a wider set of themes: the decline of policy-based competition and the rise of identity polarization; Christian nationalism and the religious-populist radical right; punitive approaches to crime; the transnational circulation of far-right ideas; and the interaction between Trumpism and Bolsonarism. Assoc. Prof. Casarões also examines the contrasting trajectory of Lulism, arguing that Lula has increasingly come to symbolize the establishment itself. Taken together, his analysis presents October 4 not merely as an electoral upset, but as a possible marker of a deeper reconfiguration of Brazil’s democratic and populist politics. 

Here is our interview with Associate Professor Guilherme Casarões, edited lightly to enhance clarity, readability, and overall flow for publication.

Bolsonarism Is Not Yet Institutionalized

Brazil’s former President Jair Bolsonaro poses with anti-riot police agents after cast their ballot in Rio de Janeiro, Brasil on November 29, 2020. Photo: Antonio Scorza.

Professor Casarões, welcome. Let me begin with the transformation of Bolsonarism itself. Brazil’s first-round result appears to represent something more structurally significant than another confrontation between the political camps created around Lula and Jair Bolsonaro. With Jair Bolsonaro himself absent from the ballot and Flávio Bolsonaro not only emerging as the principal candidate of the right but actually finishing first with about 47% of the vote, are we witnessing the transformation of Bolsonarism from a highly personalized populist movement into a more durable political identity? What would distinguish the institutionalization of Bolsonarism from the simple continuation of the Bolsonaro family?

Assoc. Prof. Guilherme Casarões: That’s a great question and let me take a step back just to refer to what I think is the biggest change after the October 4th elections in Brazil. I think that—and this is something that I’ve argued in a very recent piece that I wrote for The Conversation website—what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself.

By saying this, I’m not implying that Brazilian democracy is over. What I’m trying to say is that the pact that has sustained Brazil’s democracy for over 40 years, starting in the mid-80s, being written into the Constitution of 1988, and sustaining Brazil’s democracy ever since then, is now gone, or at least seems to be over for now. There’s a big change going on in Brazil, therefore making the 2026 elections in the country even more consequential than the 2018 and 2022 elections. This is why we are at a crossroads right now. There’s something going on. We don’t know exactly how to describe what Brazil’s democracy is going to look like in the future, if at all, but this is an important caveat to make.

Now, as for Bolsonarismo, we have other examples around the world of children of very popular politicians who become leaders of movements themselves. That’s the case of Marine Le Pen in France. If we think about the transition between Jean-Marie Le Pen and Marine Le Pen, there’s a big inheritance, but also a big transformation between these two moments of leadership. We also have something along similar lines in Peru, with Alberto Fujimori back in the 1990s and early 2000s, and now we have Keiko Fujimori, who is Peru’s current president. So, this is not very unusual, if you think about it, politics is also hereditary in many ways.

Bolsonarism Is Still a Cult of Jair Bolsonaro

But I don’t think that the case of Brazil really represents a break, or an evolution, for that matter. We are not yet witnessing the institutionalization of Bolsonarismo in Brazil, because everything still revolves very much around the figure of Jair Bolsonaro, the former president who’s now serving 27 years in prison under house arrest for attempting a coup d’état back in 2022. He was convicted in 2025. But the references are almost entirely directed at him. The movement still gravitates around the image of Bolsonaro the father. He was the one, to be sure, who handpicked his oldest son, Flávio, to succeed him on the ballot in 2026.

However, I’m not sure, and I don’t believe that we are at the point of institutionalization of a movement yet. It’s still a very personalistic movement. We are yet to see what Flávio’s going to make of his own party. Flávio ran on the ticket of the Liberal Party of Brazil. Bolsonaro was also affiliated with this party. This has become more and more the party of Bolsonarismo in the country, but the Liberal Party has been around for much longer.

It never really represented Bolsonaro. He used it more than anything else. That was a very recent turn taken by Bolsonaro himself back in 2021 in order to run, because in Brazil you need to be affiliated with a party in order to run, and I think that if it depended entirely on Bolsonaro the father, he wouldn’t really have a party. He tried to create one from scratch, and he couldn’t.

What we have in Brazil, which is a multi-party-political system, is that the Bolsonarista movement captured one of the parties that was just lying there, a party that sees a great benefit in joining the rank and file of Bolsonarismo, and that’s where we are right now. Therefore, we might have to wait for another electoral cycle. Or this is something that’s going to happen along the way between right now and 2030, but the point is that it’s not fully institutionalized yet.

We might see this transition happen at some point down the road, but I still think that, if I could describe Bolsonarismo as a political movement, it really seems to me like a cult of a person, and this person is Jair Bolsonaro himself.

Lulism Became Personalistic, but Lula Remained Institutional

Luiz Inacio Lula da Silva walks among supporters on Augusta Street at São Paulo on the eve of the brazillian election on October 1, 2022. Photo: Yuri Murakami.

Conversely, the first-round result also sharpens the succession problem for Lulism. Lula remains the principal integrative figure of the Brazilian left, yet he finished behind Flávio Bolsonaro despite entering the election expecting to win in the first round. Should Lulism itself be understood as a variety of left populism, and if so, how does its populism differ analytically from the moral polarization, anti-establishment rhetoric, and cultural politics associated with Bolsonarism?

Assoc. Prof. Guilherme Casarões: Let me unpack these points. The first thing readers have to understand about Brazil is that the very same political elites who took power back in the mid-80s, after the end of a 21-year military dictatorship in the country, are the same elites who are still in power today. That’s true for the right and the left. You see, Bolsonaro himself—now he’s in jail—but he was a congressman for 28 years before getting elected president in 2018. Even though he used to depict himself as an outsider, as an anti-establishment candidate, we know for a fact that the same guys who have been around for over 30 years now, they were the ones who, if not established the New Republic, as we call Brazil’s post-dictatorship moment, were there from the get-go.

I don’t think that this is something that a lot of people understand about Brazil. Lula himself has been around for a very long time. He was the founder of the Workers’ Party back in 1979, and he very quickly rose to become one of the most popular politicians in Brazil. He ran for president in Brazil’s first direct presidential elections in 1989. He ran again in 1994 and in 1998, and he was defeated in the first three elections he ran. Then he got elected in 2002, got elected again in 2006. He handpicked his successor, Dilma Rousseff, in 2010, who then won again in 2014.

Lula was about to make a comeback in 2018, but he was put in prison, and he couldn’t run at the end of the day, so he ran again in 2022. We’re talking about so many elections. I mean, six and a half, if we consider 2018 as an election that he could have run, and he ended up not being able to, and now it’s the seventh time. He ran for president. He runs for president. I’m not going to say things in the past because the election is still not decided, but let’s consider that, despite what happens on October 25th, Lula’s going to be a seven-timer when it comes to presidential elections.

People are tired of this. They are tired for many reasons. I mean, Lula is 80 years old. Of course, in today’s world, it’s not unusual to have leaders who are over 80 or over 70, and that’s totally fine. But the fact that he was president for three full terms, the fact that he was able to choose his own successor, who was impeached in 2016—and there are many explanations for the impeachment proceedings—she was very unpopular. She drove, according to many, Brazil to its worst economic crisis in generations.

Because of that, we are witnessing a politician who is very popular on the one hand and, of course, very acclaimed internationally because of all his diplomatic feats, but who’s also very much worn down on the other hand. He doesn’t look tired if you watch his speech at the General Assembly of the United Nations or if you watch Lula in action during the campaign. He doesn’t seem tired, but people are tired of him.

Is he a populist? I don’t think he’s a populist. If you look at the definitions of populism that we work with on a daily basis, it’s mostly about the division between the elite and the people and, of course, claiming that he, or the populist leader, is the only one able to speak on behalf of the people, maybe with a capital P. This is not Lula.

Lula Has Become the Target of Political Dissatisfaction

Let me explain to you why I think it’s not the case. Lula might have been very divisive during campaigns. Indeed, if you go back to 1989, or 1994, 1998, or even 2002, he was always talking about the elites versus the people. And he, being a former metal worker and somebody who came from a very poor background back in the 1950s or 1940s, identifies with the people, and that’s all true. But the behavior of populists must go beyond elections. Elections are naturally moments in which you see some division flourish because you have to draw lines between yourself and your opponents. Populism goes beyond that. A populist has to govern using the same strategies or the same narratives that have allowed this person to get elected in the first place. 

This is not Lula. Ever since he was elected for the first time in 2002 and took office the next year, he’s been super institutional. He’s been one of the most institutional presidents that we’ve ever had, and that might explain at least part of his success. So, there is Lulismo in the sense that there was a time, especially with the first corruption scandals that go back to 2005, when we might have seen a moment when Lula detached himself from the Workers’ Party. This is when one very famous commentator in Brazilian politics, André Singer, wrote a book about the rise of Lulismo, or Lulism, as opposed to petismo, or Workers’ Partyism. He was basically describing the opposite trajectory of the far right. The far right moves from the personal to the institutional, and PT and Lula were moving from the institutional to a more personalistic approach to politics. That’s true, but Lula as a president has been something else. He has been very institutional. He has been very willing to make concessions and to cooperate and to negotiate.

You can look at it from a positive perspective and basically say, “okay, this is great.” Lula is a man who’s been able to advance a lot of very important policies regarding the reduction of inequality in the country, the reduction of poverty, and social welfare policies of many different kinds. That was all good, and that was all made through a lot of concession and a lot of negotiation. 

But at the same time, because he’s been so willing to negotiate and to make concessions ever since he got elected for the first time, a lot of people identify him as the representative of the establishment. So, whenever there’s a corruption scandal, whenever there’s something that Brazil’s democracy can no longer deliver, people will naturally blame it on Lula himself because he’s the face of Brazil’s democratic pact. He’s the face of Brazil’s establishment in so many ways. 

And the more people get frustrated with the establishment, the more people hate everything that’s going on in Brazilian politics, they will look at Lula and say, you are the one to blame because you’ve been around for so long. It’s not populism, but it’s a personalistic identification with the system, which is, by definition, the opposite of populism in so many ways, that has made Lula so popular, but also the preferential target of pretty much every single dissatisfaction we’ve seen in Brazil for the last 20 years or so.

Brazil’s Political Divide Is Now About Identity

Flávio Bolsonaro.
Senator Flávio Bolsonaro during a pro-amnesty demonstration in support of former President Jair Bolsonaro in Copacabana, Rio de Janeiro, Brazil, March 16, 2025. Photo: Saulo Angelo | Dreamstime.

The first round now seems to confirm that Brazil is confronting two highly developed political identities: Bolsonarism as a cultural, moral, religious, and anti-establishment formation, and Lulism as a socially redistributive and inclusion-oriented coalition. At the same time, the strength of Bolsonarista candidates in congressional and gubernatorial races suggests that the right’s political identity extends well beyond the presidential contest. Does this mean that Brazilian polarization is becoming more deeply institutionalized even as it becomes somewhat less dependent on Lula and Jair Bolsonaro personally?

Assoc. Prof. Guilherme Casarões: I believe so, and there’s a reason for this. You’ve correctly pointed out that polarization has just grown in Brazil. It’s hard to be super rigorous when it comes to polarization, because there are many different hypotheses about this. Some people just dismiss the idea that there is polarization to begin with. I think there is, and it shows not only in presidential elections, but also in the rhetoric that we have seen politicians embrace over the last eight years. It has become more divisive. It has become more violent and aggressive, especially on the side of the far right.

I would say that the big division, or the big chasm, between the two major political groups in the country today—Bolsonarismo on the one hand, and the left progressives or Lulismo on the other—happens around identity lines. So, it’s not necessarily a matter of policy.

You see, back in the 1990s or the 2000s, the PT, the Workers’ Party, was running against the Social Democratic Party, which was the center-right party of that time, and they were fundamentally disagreeing around policy. I mean, what’s the best policy for our economic adjustment? What is the best policy to tame inflation? What is the best policy to include more and more poor people into the job market or into the schooling system? So those were the conversations back in the day. To be fair, I really miss them because those were programmatic discussions. Those were relevant, tangible policy discussions. What we see today is mostly about identity.

On the one hand, you have a project that’s been around for at least 40 years. This is not the Workers’ Party. That was the consensus that Brazil got to after the end of the military dictatorship. What was this consensus about? Number one, the idea of Brazil being a diverse country. Diversity was part of the idea of what being a Brazilian was. Diversity of race, diversity of religion, even diversity of parties and political positions. This very pluralistic notion of a diverse country is at the base of Brazilian politics. That’s been around for a long time. I would even go as far as to say that even during the times of the military dictatorship, some of the consensus around what the Brazilian identity was already there. That was the identity consensus that the PT embraced and built upon.

What Bolsonaro offers, on the other hand, and he’s been offering this ever since he ran for the first time in 2018, and even more so now, is a very different identity that I could describe in one idea, which is the idea of Christian nationalism. You see, what the Bolsonaro family and movement are trying to push is the notion that you can only be a true Brazilian if you belong to a specific faith. Of course, it’s not just about religious affiliation. You can be a Catholic, you can be an evangelical Christian, a Protestant. You can be a spiritualist of any kind, as long as you think about the world in terms of these conservative culture-war values, you belong.

It was interesting because, just to illustrate this point, back in 2017, Bolsonaro was running. He was in his pre-campaign, and he was at a rally in a state in the northeast of Brazil, and he very explicitly said, unlike what people think, Brazil’s a Christian country. Minorities must bow to the majority of this country. He was basically saying this country belongs to Christians and not to anyone else.

The week after that, he was interviewed by a YouTube channel of the Jewish community in Brazil. There are a lot of Jews in Brazil who’ve supported Bolsonaro from the very beginning because they saw Bolsonaro as the savior of relations between Brazil and Israel at the time. Bolsonaro was the first and the only candidate so far who vowed to transfer the embassy of Brazil from Tel Aviv to Jerusalem. We know that back in the early Trump years, that was something that mattered a lot to many countries. So, basically, he was interviewed by this Brazilian Jewish channel on YouTube, and he got the question: You said that Brazil is a Christian country. What about the Jews? And Bolsonaro then responded, “Aren’t Jews Christians too?”

Christian Nationalism Is Central to Bolsonarista Identity

So, it tells us that it’s not about religion. It’s about something bigger. It’s about the notion of belonging along the lines of identity. Jews can be Christians in this regard. Even some Muslims can be Christians in this regard, depending on your political views, depending on your worldviews in general. So, identity is key to understanding the big divide that we find ourselves in in Brazil right now. But there’s something that goes beyond that.

Brazil’s not the United States. Brazil has always had a multi-party system since the end of the Second World War. And because of that, Brazil’s democracy has always been built around consensus. Of course, consensus can be good and bad. If you pursue a lot of consensuses, then you’re probably not going to get very far. You’re not going to get anywhere, because you’re always trying to build a super-consensual position that’s possibly not going to work fully. But that’s what Brazil’s democracy has always looked like, at least over the last 40 years.

One of the things that Bolsonaro has proposed, and that’s another very important division right there, is a different democracy, not based on consensus, but based on the majority. But we can name this, if you want, the tyranny of the majority. This is, in many ways, what populism is also about: the notion that as long as I’m enabled to speak on behalf of the people, it doesn’t matter if 50% of the country voted for me, or 80%. I will be able to govern only for those who voted for me in the first place. 

This divisive notion of democracy, which is certainly not compatible with our own understanding of what a liberal democracy is, is also part of Bolsonaro’s repertoire, is also part of what he’s been standing for. It’s a combination of things, but I think that it goes on a very social dimension and also runs to the institutional dimension along identity lines, which are very different from the ones that we have become used to in Brazil.

Bolsonarism Defines the People by Who Does Not Belong

Your work on populism emphasizes its capacity to divide political space between a morally legitimate “people” and forces portrayed as threatening that community. In the wake of the first round, who exactly constitutes “the people” in the Flávio Bolsonaro version of the Bolsonarista imaginary? Is he reproducing Jair Bolsonaro’s construction of ordinary Brazilians against political, judicial, cultural, and intellectual elites, or has the electoral success of October 4 encouraged a broader and potentially more institutionalized version of this populist identity?

Assoc. Prof. Guilherme Casarões: That’s a good question. Flávio has never really been openly explicit about who the people are. The people are basically those who vote for him, who voted for his father in 2018 and 2022. Of course, he throws some ideas around at times, such as: you got to be conservative. So, the true Brazilian is conservative. The true Brazilian respects family values. The true Brazilian is in favor of individual freedoms and liberties. The true Brazilian is Christian—and again, in a very enlarged, weak definition of what Christianity is, because it’s a Christian nationalist thing, not necessarily a religious thing. This is the people defined by Flávio Bolsonaro. 

But most importantly, one of the great abilities of the far right in Brazil—and that’s also true for many other countries, the United States and some Latin American countries as well, but that also includes Europe—is that identity is not only defined by what you project about what the people should be, or what the people are. Identity is also established around the negatives, around what people are not. As important as saying that people are Christian and conservative and pro-family and whatnot, we also have the other side, which is demonizing different expressions of what Brazilian society should be. Of course, if you’re a follower of an Afro-Brazilian religion, it’s going to be very hard for you to fit into this notion of Christianity. If you’re progressive, or woke, as they call it, it’s going to be very hard for you to be part of that idea of society. If you’re LGBTQ, or if you’re a woman—especially a woman who stands for her own right to be autonomous and to do her own things—that doesn’t really sit well with the traditional family idea.

This project of Bolsonarismo as a movement is not so much just about constructing who they think the people are but also defining the enemies of the people. That happens on a regular basis, and it happens as we speak. Those are moving targets because sometimes all it takes is somebody from Bolsonaro’s inner circle to call you a communist. Then you’re going to become a communist in the eyes of whoever’s looking at you. It’s not just about what you do; it’s about how people want to portray you. It’s interesting to see, for example, that in the political world, there were a lot of former Bolsonaro allies who’ve become communists overnight because Bolsonaro said so at some point in the past. This is an interesting thing. We’re talking about identity, and this identity is not yet institutionalized, because it would take maybe a generation of a different education system, a different perspective of history, and different laws to allow this identity to fully reveal itself and to become an integral part of Brazil’s institutions.

But the message is already there. Of course, with a strong presence in both chambers—we’re talking about pluralities, of course, not a majority of 50 plus 1%—Flávio Bolsonaro will probably have, if he gets elected, more than a quarter of the House of Representatives and more than a quarter of the seats in the Senate as well, just about a third, really. So, it’s unprecedented. Never before in Brazil’s 40-year democracy have we had a party with so many seats in both houses of the legislative branch. If they want to start changing laws, if they want to start changing education, if they want to start redefining what Brazil is as a country, now is the time for them to do it.

The Populist Right Turns Fear of Crime into a Promise

Streets of favela Vidigal in Rio de Janeiro, Brazil on May 30, 2015. Photo: Donatas Dabravolskas.

Public security was one of the major concerns of voters in the first round, alongside the economy, sovereignty, and corruption. Flávio Bolsonaro has campaigned on a particularly punitive approach to crime, including proposals to designate gangs as terrorist organizations and create maximum-security prisons modeled on El Salvador. How does security become a specifically populist issue? Does radical-right populism gain traction by transforming legitimate concerns about violence into a broader moral distinction between “honest citizens,” dangerous outsiders, permissive elites, and supposedly obstructive institutions?

Assoc. Prof. Guilherme Casarões: People are afraid, people are scared, and violence plays a very important role in that. Of course, you can use many different scare tactics to bring people to your political camp. You can talk about transgender people using different-sex bathrooms. You can talk about transgender people in sports. You can talk about Muslims being a religious menace to the country.

But in the case of most developing countries out there—that might also be true for the United States, but let’s stick to the Third World for a minute, to the developing world—violence is very real. Violence is deeply structural because it runs on inequality. It runs deep into the big class divides of society. So, people have many reasons to be scared.

It used to be a middle-class problem, maybe back in the 1970s or the 1980s, but nowadays it’s more and more everyone’s problem. Even poor people are having their phones taken away. Even poor people are having their houses broken into. That’s a problem that somehow binds Latin American countries together, because these countries are going through the very same things. Violent crime is on the rise. We have a lot of organized crime groups that promote chaos in many of these countries. Drug trafficking is a real issue, gun trafficking and arms trafficking are real issues, and, of course, mortality rates are also going up because of gun violence in most of these countries.

So yes, I totally understand why people are scared. I also understand that it’s much easier for the right to tap into this fear and turn it into a promise. We don’t know if this promise is going to be fulfilled, and I don’t think it’s going to be fulfilled at all, unless you embrace a model along the lines of Nayib Bukele in El Salvador, which is a very specific thing that might work for a country as tiny as El Salvador, but certainly won’t work for Colombia or Brazil or Argentina or Mexico, which are much bigger countries.

So, I think that we have a problem, because the only example that the right has, when it comes to being tough on crime, is an example of a semi-dictatorial or authoritarian regime at this point. But it’s interesting to see that all the opponents of Lula in this race of 2026 have, at some point, mentioned the Bukele model as something that they looked up to. Flávio Bolsonaro was no exception.

This also serves as a point of identity, because one of the first big divisions that Bolsonaro the father would play out, a couple of years before the presidential race, was between the good citizens and the criminals. So, if you support him, you’re a good citizen. If you support the Workers’ Party, if you support the left or communism, you’re also a criminal. Or at least you’re vouching for criminals all the time.

Populism Offers Simple Solutions to Complex Security Problems

Of course, it doesn’t add up in reality because they say they are against crime, but most of the people who’ve been elected on the right, and even Flávio Bolsonaro himself, have massive charges of corruption and a lot of investigations going around. These guys are not clean at all, and some of them—Flávio Bolsonaro himself—have a very close relationship with organized crime groups in Rio de Janeiro, which is one of the most populous states in the country.

Therefore, it’s a fictitious division, but it’s a division that really resonates with people because what they are basically saying is, if you vote for me, I’m going to prevent you from getting robbed again. I’m going to prevent you from having a gun pointed at you again.

Of course, there’s no magical solution for that. Bolsonaro the father, while he was in office, wasn’t able to change a lot. The only thing that he really changed during his tenure was that he passed a lot of laws deregulating gun control in Brazil, meaning that a lot of citizens now have more access to guns than ever before. It hasn’t really solved the problem of crime or violent crime.

So basically, that’s a good point, because this is extremely populist, if you think about it. Populism is also about coming up with magical solutions, very simple solutions for generally very complex problems. Public security is one of the realms in which the right has been able to offer the simplest of solutions, which is either putting everybody in prison—that’s the Bukele model—or what they believe is the US model, which is basically giving guns away to everyone. Neither of those models really solves the problem. But people still have hope that this is something they can hold on to: maybe Brazil’s going to be better in the future. I don’t think it’s going to be, not with that kind of policy.

Religious Politicization Is on the Rise

Brazil.
People take part in the celebration of Yemanjá in Salvador, Bahia, Brazil on February 2, 2019. Photo: Ember Stefano | Dreamstime.

Religion is central to your scholarship on Bolsonaro. In your work with Ricardo Barbosa Jr., you propose the category of the “religious-populist radical right,” arguing that religion provides not only ideas but also organizational resources and social power through which the radical right can capture institutions and participate in transnational culture wars. How useful is this concept for understanding the first-round result, particularly given Flávio Bolsonaro’s strength among evangelical Christians and Lula’s continuing advantage among Catholics?

Assoc. Prof. Guilherme Casarões: This is a very interesting paradox, because, as Pippa Norris and other authors have demonstrated very recently, religious affiliation is decreasing worldwide, meaning that we live in a world that’s not as religious as it used to be, certainly not 40 or 80 years ago. The paradox is precisely the fact that even though religious affiliation is declining, religious politicization is on the rise, meaning that those who are trying to hold on to religion are becoming more and more political.

We used to live in a society that had a clear division between what’s religious and what’s political. Of course, it’s impossible to prevent these things from overlapping occasionally. But all in all, secularism had prevailed, and that was the original thought.

Then, as early as 1993, an American sociologist called Mark Juergensmeyer wrote a book called The New Cold War?, in which he defends the idea that what’s new about the end of the Cold War is precisely the rise of religious nationalism. When he wrote this book back in 1993, he was talking about religious nationalism in some parts of the Middle East, religious nationalism in some parts of South Asia, religious nationalism in some parts of Africa, and that was that. He himself even treated that as a peripheral phenomenon.

What we have seen over the last 30 years, however, is the mainstreaming of religious nationalism. If you look at it today, a lot of far-right movements are very closely tied to this new identity of religious nationalism. If you think about Vladimir Putin in Russia, there was a turn at some point between 2012 and 2016 in which he became very close to Orthodox Christianity in Russia.

Erdoğan, in Turkey—he was elected as Prime Minister back in 2002. Of course, the AKP was always very religion-infused, but at the same time, it wasn’t a religious party, strictly speaking, and he has become more and more religious with time. The whole idea of making Russia Imperial Russia once again, or making Turkey Ottoman Turkey once again, these are all very strong religious tropes.

What’s interesting about religious nationalism today, and that’s one of Juergensmeyer’s theses, is that it attaches itself to an idea of civilization as well. No matter if you’re a Catholic, a Protestant, or an Evangelical Christian in Brazil, Argentina, Peru, or, above all, the United States, irrespective of your specific religious affiliation, you have this civilizational notion that has to be preserved. We have to protect what a lot of people across the hemisphere have called the Judeo-Christian tradition.

I could have mentioned other examples, and Israel and India are also very important examples of the mainstreaming of religious nationalism. If you look at Benjamin Netanyahu’s government right now, it’s pretty ethno-religious. It’s even more than just religious. If you look at India’s BJP and Modi, their core ideology is Hindutva, which is basically Hindu nationalism as well.

Religion and Populism Are Formidable Together

What I’m trying to say here, and that’s the reason why Barbosa and I came up with this notion of the religious-populist radical right, is basically that what we see today is precisely the mainstreaming of such religious ideas and the fusion of these religious ideas with populism. If populism is about creating this divide between the people and the elites, now the people are the religious ones. The religion of the people is the fundamental thing that has to be observed and has to be somehow preserved in these countries.

It was born out of a case study about Brazil. But it brings a more universal lesson for what we have experienced in many parts of the world. Religion and populism are formidable together. They are able to produce many important results, especially because they speak not only to the organizational side of things, they speak not only to the money that fuels all these movements, but they speak fundamentally about belonging and about identity. This is what makes it so strong.

Europe might be an exception. I just want to mention this, because I don’t want to elaborate on this, but I think it’s important to make a distinction here. We talk about the far right, treating them as though they were part of the very same set of ideas, and, of course, European far-right movements are also very much civilizational, but it’s not necessarily along religious lines.

France and Germany say little about religion, whereas Spain and Portugal say a little bit more about religion. Europe is a more complicated mosaic that we have to look into, but in Latin America and the United States, the hemisphere has become fundamentally Christian nationalist. That’s an important take on whatever’s going on right now in our part of the world.

Religion Is a Powerful Transnational Force in the Americas

Christ the Redeemer statue.
Tourists enjoy the first sunset after a week of rain and thunderstorms from Corcovado Hill, overlooking Rio de Janeiro, Brazil, on March 3, 2013, with the Christ the Redeemer statue above the city. Photo: Kseniya Ragozina / Dreamstime.

Your research also suggests that Christian nationalism under Bolsonaro was not merely domestic but transnational: religious narratives shaped alliances, culture-war agendas, relations with Israel, and participation in conservative international initiatives. To what extent has this transnational religious nationalism survived Jair Bolsonaro’s presidency and become embedded in the broader Brazilian right? Does Flávio Bolsonaro’s first-round victory suggest that this infrastructure can continue shaping Brazilian politics and foreign policy without Jair Bolsonaro personally returning to power?

Assoc. Prof. Guilherme Casarões: Over this summer, I taught a course called Transnational Politics in Latin America. My original idea was to talk about the transnational far right in Latin America. That was my obsession. But it turns out that I decided to take a step back and look at the much bigger picture of transnationalism in Latin America, from colonial times all the way down to today. Basically, it was a course on so many different angles of transnationalism in Latin America.

One of the things that I learned from that course, based on the readings that I put together and the discussions that I had in the classroom, was precisely that religion has been one of the most transnational things connecting countries in Latin America or in the Americas, by and large. Because if you think about the beginning of the colonization of the Americas, especially Spanish and Portuguese America, meaning Latin America in general, it all starts not only with Spain and Portugal, but with the Jesuits, with the Catholics from that time. So, colonization had a very strong transnational component, and this component was the Catholic faith, evangelization, missionary work, and so on and so forth.

What we see during the Cold War is another chapter of the same process. But now, we’re not talking about religion coming out of Europe to change the landscape of Latin America. From the 1960s on, in the middle of the Cold War, we’re talking about the Protestant faith, in a way, trying to challenge not only communist atheism but also, and most importantly, what became known as liberation theology in Latin America.

So, we have to put things in context and remember that in Latin America, the Catholic Church took a turn to the left in the 1960s and 1970s, so much so that Pope John Paul II from Poland went after these bottom-up grassroots movements of the Catholic Church because they were, according to the official doctrine of the church, becoming communists themselves.

Protestantism emerged out of the United States. Of course, Protestantism is also very national. We have national churches being built, or national movements being created in El Salvador, the Dominican Republic, Brazil, Paraguay, and the list is pretty long. But at the same time, there was a very important push by US administrations, by the CIA, by a number of US-based churches, to project this faith transnationally onto Latin America during the Cold War.

This is important because what we see right now—the growth of evangelicalism in Brazil, in Chile, in Argentina, in a lot of Central American countries—is precisely the unfolding of this process. It’s a long shot, of course, but it has paid off. Brazil, for example, when I was born in the 1980s, had around 5 to 7% evangelical Christians. In 2026, Brazil has about 30% of the population as evangelical Christians. It’s a big change.

Some countries have become evangelical-majority countries, as opposed to the Catholic majority that has always dominated the landscape in Latin America. My point is that evangelicals have become more and more consequential.

Evangelicalism Has Helped Turn Conservative Ideas into Policy

Of course, one of the transnational nodes that we can identify is precisely cultural war. One of the things that evangelical churches, movements, and leaders import from the United States, in exchange among them, is the fight against abortion, the fight against LGBTQ rights, the fight against drugs, which is framed in a very specific way, traditional family values, Christian nationalism, Christian Zionism, which is the love for Israel. All these things are, in many ways, the web that connects all these churches and movements around the region.

So, as much as Bolsonarismo as a movement is transnational, and religion plays an important role in that, the far right in Latin America is born out of transnational forces. And, of course, religion is also a very important point of that process.

Now, we have to make a distinction, however, and not treat all evangelicals as the same thing. Not all evangelicals are in favor of Israel. Not all evangelicals are in favor of Bolsonaro, for that matter. Not all evangelicals love the idea of Trump interfering with Brazilian elections. I would say that nowadays, because of religious values or because of even conservative worldviews, evangelicals vote for Bolsonaro, be it Flávio Bolsonaro the son or Jair Bolsonaro the father, at a 70–30 ratio. So, out of the around 60 million evangelicals that we have in Brazil, some 40 million consistently vote for Bolsonaro.

Some people blame the leaders. Some people say it’s just about these leaders of megachurches in São Paulo, in Rio, and in other urban areas. They are the ones who call the shots, and if we are able to defeat these people, then we’re going to be able to change the minds of the followers. That’s fundamentally wrong.

Of course, leaders have a very big influence on how followers vote. Even when they don’t talk about it explicitly, we have a lot of people who go to the services and who listen to the pastors and the leaders, and they fundamentally agree with that. It’s not about an imposition of vote or political positions; it’s just agreement. This is important because it also explains that maybe the role of leaders is limited, more limited than we think.

There’s an American scholar called Amy Erica Smith from the University of Iowa, and she wrote a book about evangelicals in Brazil. She basically says it’s important to consider the role of evangelical leaders, those who own churches, those who replicate churches, even internationally, but we cannot pretend that voters are not agents of their own decisions. Meaning that evangelical Christians might vote for Bolsonaro not because their leader has told them so, but because they believe in what they’re listening to. They believe in the promises. That’s an important thing. And, of course, what evangelicalism has done to countries like Brazil is not that it has transformed voters into more conservative voters. It’s different. Evangelicalism, because it’s a more outspoken faith, as opposed to Catholicism, has allowed these conservative ideas to flourish and to become more open.

It’s not about changing people’s minds. Brazilians, as much as Turks, as much as Argentinians, as much as whoever else you want to name, most people are conservative in one way or another. Religion is there to enable these conservative ideas to become policy. That’s where we are right now in Brazil.

Bolsonarism Began by Emulating Trump

Supporters of Brazil’s former President (2019–2022) Jair Bolsonaro hold signs during a demonstration in São Paulo, Brazil, on September 7, 2025. Photo: Dreamstime.

This brings us to Trumpism. Donald Trump became an explicit issue in the first-round campaign, with Lula accusing the US president of seeking to influence the election in Bolsonaro’s favor, while Flávio Bolsonaro openly advocated a closer relationship with Trump. How should we understand Trumpism’s influence on contemporary Bolsonarism after the first-round result: as imitation, ideological diffusion, strategic borrowing, or participation in a genuinely transnational populist network?

Assoc. Prof. Guilherme Casarões: I think it’s a transnational thing. It starts out with emulation or imitation. In the beginning, when Bolsonaro decided to run for president back in 2016, that was precisely the time Trump was about to get elected in the United States. And the moment Trump got elected, in November 2016, Bolsonaro started calling himself the Brazilian Trump, or Trump of the tropics. That’s another version of the story.

Of course, the beginning was mostly about emulating Trump’s playbook, because we have to concede something to Trump: his playbook was super successful. It was successful because it tapped into identity, it tapped into people’s fears, it tapped into people’s hate—hate for whatever they hate, either racial hatred or religious bigotry, it doesn’t matter. Trump was able to bring all of these things together into one movement, which was not cohesive, it was not super tight, but it was a loose movement that was able to get him elected in 2016. Bolsonaro attempted the very same things, and it worked. Emulation has paid off.

But emulation is not the whole story, because ever since Bolsonaro got elected, or even slightly before that, we could already notice some degree of circulation of ideas among these movements. Brazil and the United States have the two biggest and most important far-right movements in the hemisphere. We’re talking about the two biggest countries anyway.

The American and Brazilian Far Right Borrow from Each Other

It would be naive to say that everything that the Brazilian far right does is just a copy of what the United States did. If you look at the evolution of the two movements side by side, you’re going to see that there’s a lot of interaction between them. There were times when the Trump movement, or the MAGA movement, also borrowed from some of the strategies played out by Bolsonaro in Brazil. For example, the whole “dictatorship of the courts” argument is an old argument in US politics, but it started out with Brazil and then trickled up to the United States. It’s an interesting thing, because if you analyze these two movements closely, you’re going to see a lot of interaction. At this point, we can safely affirm that it’s a truly transnational movement with a lot of back and forth.

These movements talk to each other, they translate each other’s talking points, they resort to each other’s images at times. It wasn’t rare to see Trump, when outside of power in 2022 and 2023, using some images of Brazil and saying, this is what’s going to happen to the United States if Biden stays in power, or something like that. So, in many ways, there is a degree of interaction.

The interesting thing at this point is that it’s not just about the US and Brazil, because a lot of these things have also been incorporated into some other movements around the hemisphere, Argentina, Colombia, etc. Bernardo de la Espriella, Colombia’s new president, has a good relationship with Trump, but also with the Bolsonaro family. They show up at CPAC (Conservative Political Action Conference) together at times. Eduardo Verástegui of Mexico, who is probably the least likely to win, because Mexico is a very much consolidated political system, and now it’s settled on the left. But he’s friends with Flávio Bolsonaro and Eduardo Bolsonaro, who’s Bolsonaro’s son as well. Eduardo Bolsonaro is a very young former congressman who lost his office because he had spent too much time in the United States, and he still lives in the United States, where he has kept lobbying in favor of the liberation of his father from prison ever since last year, and he’s got the ears of a lot of people in the White House as of now.

It’s interesting to see how these things are articulated and how these things circulate. I’m currently working on this, so that’s probably going to be my next paper or something—on the transnational routes of the Latin American far right. So, it’s not just about the mechanism; it’s also about the origin of these movements and the conditions that have enabled these movements to be considerably successful, if you look at them right now, in power in so many countries of Latin America.

The Workers’ Party Has No Alternative to Lula

Brazil, Lula de Silva.
People shout slogans during an International Workers’ Day demonstration in São Paulo, Brazil, on May 1, 2026. Photo: Dreamstime.

Finally, what does the October 4 first-round result tell us about the evolution of populism in Brazil? With Flávio Bolsonaro leading without Jair on the ballot and Lulism showing signs of weaker electoral dominance, are we moving from charismatic leadership toward more institutionalized populist identities—and what could this mean for Brazilian democracy?

Assoc. Prof. Guilherme Casarões: I don’t think so, and let me explain. Bolsonarism is still very much a populist movement. Of course, the leader now is the son, not the father, but as we’ve mentioned a few times before, the movement still gravitates very much around the image of Jair Bolsonaro. Of course, there might be an evolution, there might be successors outside of the family, and there might be some changes along the way. But the way things are as of right now, it’s a very personalistic and a populist movement in this regard, too.

Meanwhile, the left has a problem in Brazil. Lula might have been a populist very early on. He might have run so many elections, some unsuccessfully, on a populist platform. But Lula can no longer be considered a populist. Because nowadays, when people look at him, what they see is not an agent of transformation, an agent of change. What they see today when they look at Lula is a backward politician, somebody who acts on behalf of a corrupt system, of an outdated model of politics.

So, in many ways, we can draw a comparison between what happened in the United States under Biden and what happened in Brazil under Lula. This is not to say that Lula’s going to lose the second round of elections. Maybe he will, and most likely he will, but I’m not even taking that into account. What I’m trying to say is that what Lula represents today, regardless of whether he gets elected or not, is the establishment. People look at him and they see a failed model right there.

Of course, I understand that some people can be, as we say in Portuguese, chameleons. Some people can just change identities over time; some people can just build new identities from scratch. But Lula has been pretty much the same person ever since the beginning. Now, at 80, people look at him, and they can’t see any expectation of transformation.

Because of that, one of the biggest mistakes that we’ve had, both in the United States and in Brazil—that’s also true for Argentina and perhaps some other countries—is that these countries’ elites on the left, who used to be populist back in the day, or who could have become populist at some point, have failed to construct alternatives. 

The Workers’ Party has no alternative to Lula. This is why he’s running for the fourth term. Very worn down, tired, old, but he’s still the only option. We don’t even have, in Brazil, a Kamala Harris option, which would be, maybe, Fernando Haddad, who’s the former finance minister of Brazil, who already ran in 2018 and lost to Bolsonaro’s father.

Brazil Missed the Chance for a Positive Left-Wing Populism

So, what we have today is a left, a progressive movement in Brazil, that has become, to speak directly to your question, so deeply institutionalized that it cannot really detach itself from the bad things people see in the system itself. As much as we see with the Democratic Socialists of America movement and Abdul El-Sayed and Zohran Mamdani, all these guys—AOC, of course, was the first one to come up with that, and Bernie Sanders, of course, enabling the others—this is something that Brazil needs.

We don’t have a two-party system, so this is probably going to happen as a specific partisan movement in Brazil. But the feeling that I have is that, unfortunately, we have missed the opportunity to consider a positive left-wing populism emerging to counter the right-wing populism that we have so dominant in the country right now.

Digital Propaganda.

The Nine Ps of Digital Populism as a Chameleonic Political Marketing Strategy

In this commentary, Dr. Ana Filipa Joaquim develops a political-marketing framework for understanding the adaptive power of digital populism. Drawing on her book “The Age of Digital Populism,” she argues that populism’s “chameleonic” character lies in its ability to alter themes, leadership images, and audience appeals while preserving a recognizable antagonism between “the people” and their opponents. At the center of the analysis is a nine-P model—People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence, and Participation—which connects symbolic positioning with the circulation and reproduction of political narratives. The framework highlights how adaptability, repetition, audience segmentation, leadership, and participation interact across digital environments, while distinguishing communicative visibility from persuasion, electoral success, and governing competence.

The book A Era do Populismo Digital: Como a Desinformação e a Propaganda Estão a Transformar a Política [The Age of Digital Populism: How Disinformation and Propaganda Are Transforming Politics] is currently available only in Portuguese and has not yet been published in an English-language edition.

By Ana Filipa Joaquim

Introduction

The conceptual diversity of populism research raises a question about how a politically recognizable phenomenon accommodates different ideological commitments and communicative environments. Drawing on The Age of Digital Populism – How Disinformation and Propaganda Are Transforming Politics, this article examines populism through an interdisciplinary political marketing perspective. Its argument is that populism’s chameleonic capacity allows themes, leadership images and audience appeals to change while sustaining a recognizable antagonistic relationship between the people and their opponents. 

The nine Ps model identifies the interconnected practices through which this adaptability becomes strategically meaningful: People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence and Participation. The framework connects symbolic positioning with the circulation and reproduction of political narratives. It offers an interpretative contribution, with European illustrations, while distinguishing communicative visibility from persuasion, electoral success and governing competence.

Conceptual Disagreement and An Interdisciplinary Perspective

Populism occupies a central place in political debate without having acquired a single, universally accepted academic definition. Its frequent use as a term of political criticism compounds the problem: a label employed to discredit opponents can become detached from analytical criteria. In A era do populismo digital, this conceptual difficulty provides the starting point for examining the connections between political meaning, strategic communication and mobilization (Joaquim, 2026: 23–27).

The disagreement concerns the analytical status of populism as well as its defining features. Mudde and Rovira Kaltwasser (2017) conceptualize it as a thin-centered ideology organized around a moral opposition between the people and the elite. Laclau (2007) approaches it through the discursive construction of a collective political subject and the articulation of demands. Moffitt (2016) foregrounds political style, embodiment and performance. Weyland’s (2017) political-strategic approach emphasizes personalistic leadership and its relationship with followers. These perspectives locate populism in different, sometimes competing, dimensions of political life.

Conceptual plurality does not mean that scholarship has failed to identify meaningful patterns. It indicates that ideological content, discourse, leadership and mediated performance cannot simply be treated as interchangeable objects. The question is how to examine their relationships without assuming that one perspective exhausts the phenomenon. Sorensen’s (2021) integration of ideology, performance and mediation supports the relevance of this broader communicative enquiry.

An exclusively classificatory debate can therefore be complemented by a question about strategic practice: how are social grievances translated into recognizable political offers, directed towards particular audiences and sustained through repeated interaction? Moving beyond a narrowly disciplinary reading of populism makes political marketing useful here. This broadens political analysis through attention to audience relationships, symbolic value and communication. It does not require abandoning ideological differences or treating citizens as equivalent to commercial consumers.

There is also an established basis for this connection. Winder and Tenscher (2012) examine populism as a political marketing technique concerned with communicative relationships, organization and mobilization. Lees-Marshment (2011) situates political marketing within strategic engagement with public expectations. The present argument draws these concerns together through the nine Ps model developed in Joaquim (2026). Conceptual disagreement alone does not establish that populism is marketing; the analytical justification lies in the strategic construction, differentiation and circulation of its political offer.

Chameleonic Adaptability as a Strategic Resource

Sign of the right-wing conservative political party Chega, led by André Ventura, in Faro, Portugal, March 16, 2023. Photo: Dreamstime.

The book explicitly identifies populism’s chameleonic nature as a source of political strength (Joaquim, 2026: 55). The metaphor describes adaptation with continuity. Populist actors can change the themes they priorities, the identities they invoke and the opponents they designate while retaining an antagonistic account of legitimate representation. Its flexibility concerns how the political division is expressed and made relevant within particular circumstances.

This interpretation is compatible with the thin-centered ideological approach. A limited ideological core can attach itself to different political projects, helping explain why populism is not confined to a single ideological family (Mudde & Rovira Kaltwasser, 2017). It is also consistent with the book’s distinction between cultural, socioeconomic and anti-establishment configurations. These overlap in practice, allowing identity, material insecurity and institutional distrust to be combined in different proportions (Joaquim, 2026: 67–77).

The European illustrations clarify this flexibility without establishing a uniform strategy. The book discusses national identity in France’s Rassemblement National, or National Rally, and the combination of anti-corruption, cultural and socioeconomic appeals in Portugal’s Chega. The themes differ in emphasis, but both can be organized through a morally charged distinction between a deserving community and those represented as responsible for its predicament (Joaquim, 2026: 76–77, 111–113). These examples illustrate how national specificity shapes political communication.

From a marketing perspective, this adaptability involves the construction of perceived relevance. A political offer acquires value when it gives recognizable expression to grievances, offers belonging and identifies an apparently intelligible response. Positioning distinguishes that offer from established alternatives, while leadership and recurring symbols help maintain recognition. Changing an emphasis from insecurity to corruption need not dissolve the broader narrative if both are presented as consequences of an unresponsive or illegitimate establishment.

Adaptability does not imply the absence of ideology or unlimited freedom to change. As the book stresses, emotion reconfigures the experience of ideology rather than simply replacing it (Joaquim, 2026: 31–36). Historical conditions, institutional arrangements and existing political commitments shape the available appeals. The marketing perspective explains how these materials are organized in relationships with audiences; it cannot, by itself, explain every source of political dissatisfaction.

Chameleonic strength thus rests on a tension between variation and recognizability. Messages must respond to changing concerns while preserving enough continuity to sustain identification. The nine Ps make this relationship analytically accessible by connecting the definition of a political community with the practices through which its narrative is embodied, distributed and repeatedly renewed.

The Nine Ps as an Integrated Marketing Strategy

The model comprises People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence and Participation. Developed in Chapter 15 of the book, these dimensions constitute an interpretative framework rather than a linear campaign sequence (Joaquim, 2026: 129–150). Their relevance derives from their interdependence. The preceding discussion of political marketing supplies the connection to segmentation, positioning, branding and the construction of symbolic value (Joaquim, 2026: 105–114). The nine Ps reorganize these concerns around the distinctive communicative practices of digital populism.

People identifies the collective subject in whose name the political project speaks. This is a discursively constructed community, endowed with moral legitimacy and boundaries of belonging. Its strategic importance lies in offering citizens a position within the narrative: their experiences become evidence of what has happened to the community. The political offer consequently combines proposed action with recognition. As different grievances gain prominence, the representation of the people can adjust without abandoning the claim to speak for a legitimate collective subject (Joaquim, 2026: 130–132).

Polarization gives that community an antagonistic relationship with its opponents. Differences become moralized, allowing political choices to be experienced as affirmations of identity. Within the model, this concerns a communicative practice of constructing conflict, not an independently measured level of polarization across society. Its strategic function is to distinguish the political offer through an intelligible attribution of responsibility. The relevant analytical question is how disagreement is transformed into a distinction between legitimate representatives and actors presented as undeserving of recognition (Joaquim, 2026: 132–134).

Propaganda organizes the problems through which antagonism acquires urgency. Selection, emphasis and dramatization can turn complex circumstances into emotionally charged interpretations. Entman’s (1993) account of framing clarifies the importance of defining problems and attributing responsibility. The book treats corruption, insecurity and immigration as recurrent themes through which this process operates. Propaganda may involve real grievances interpreted selectively; fabrication is not a necessary condition. Its place within the model is to connect attention with a politically consequential understanding of what is wrong and who should answer for it (Joaquim, 2026: 134–135).

André Ventura of the Chega party speaking during the plenary session of the Portuguese Parliament debating the government’s motion of confidence, March 11, 2025.

Personification concentrates the political offer in a recognizable leader. Image, biography and public conduct become resources through which a complex organization acquires an accessible identity. The book discusses André Ventura’s centrality to Chega as an illustration. The leader can provide continuity across changing themes because audiences recognize the person through whom the project is represented. Yet this concentration also creates dependency: damage to individual credibility can destabilize the wider narrative. Personification therefore combines an opportunity for identification with organizational vulnerability (Joaquim, 2026: 136–138).

Performance concerns how the narrative is enacted through gesture, tone, confrontation and staged proximity. Moffitt’s (2016) analysis of political style helps explain why the form of a political intervention matters to its reception. Informality or an emotionally intense appearance may support a perception of authenticity, even when carefully constructed. In this model, performance means communicative enactment, distinct from electoral results or governing effectiveness. Personification identifies the figure who embodies the offer; performance concerns the experience through which audiences encounter that figure and attach meaning to the message (Joaquim, 2026: 138–140).

Propagation concerns the circulation of messages across platforms, social networks and mediated encounters. Supporters, journalists and other intermediaries can extend the visibility of material beyond its original audience. Sharing also allows messages to be reinterpreted, so strategic circulation is not reducible to organizational control. The book relates propagation to the interaction between emotional engagement and platform visibility, while recognizing the role of informal networks. The dimension identifies how a political offer acquires communicative reach. That reach remains distinct from persuasion or evidence of electoral support (Joaquim, 2026: 140–142).

Precision describes the adjustment of content, tone and framing to particular audiences through segmentation and data use. This provides a direct connection between chameleonic adaptability and marketing practice: different concerns can be addressed through differentiated appeals within a recognizable narrative. Precision concerns the intended fit between a message and an audience; it does not certify targeting accuracy or imply that every campaign has equivalent technical capabilities. Its democratic significance lies partly in visibility, since citizens may encounter different political promises without being able to scrutinize the complete range of appeals (Joaquim, 2026: 142–144).

Permanence refers to sustained narrative presence through repeated themes, symbols and interpretations. The repetition need not be literal. Wording and format may change while preserving a familiar account of political responsibility. Research on illusory truth demonstrates that repetition can influence perceived truthfulness (Fazio et al., 2015), although this does not establish the effects of any particular campaign. Permanence gives the model a temporal dimension: recurring interpretations can become the frame through which subsequent events are understood. Its effectiveness remains conditional, since repetition can also generate saturation and fatigue (Joaquim, 2026: 144–146, 186).

Participation incorporates audiences into the reproduction of political meaning. Reactions, comments, shares and user-generated content can express belonging, extend circulation and supply visible signals of approval. It overlaps with propagation but identifies a distinct relationship: citizens contribute to the visibility and perceived legitimacy of the narrative. Their activity can also provide feedback that informs subsequent communication. Participation may broaden access to political expression while reinforcing homogeneous communities. Interaction counts therefore cannot be treated as measures of informed deliberation or representative public endorsement (Joaquim, 2026: 146–148).

Adaptation and Reinforcement Across the Nine Ps

The model’s interpretative value lies in the relationships among its dimensions. The construction of the people supplies a political identity, and polarization establishes the conflict within which that identity acquires significance. Propaganda selects problems that connect the conflict with recognizable experiences. Personification and performance give the offer an identifiable presence, while precision and propagation concern its adjustment and circulation. Permanence sustains recognition over time, and participation supplies further opportunities for amplification and renewal.

The connection between precision and permanence is particularly important to the chameleonic argument. Differentiated messages need not repeat identical language to sustain the same interpretation of political life. Appeals organized around corruption, economic insecurity or cultural threat can reproduce a common distinction between the community and those held responsible for its difficulties. Adaptation concerns the immediate appeal; continuity can reside in the underlying attribution of legitimacy and blame (Joaquim, 2026: 76–77, 142–146).

Participation helps connect this variation with visible social validation. When supporters share or reinterpret messages, they contribute to their persistence and can make them appear socially endorsed. Further interaction may then encourage additional circulation. This relationship explains why analyzing a single post, leader or engagement total captures only part of the communicative process. The framework directs attention to recurring connections among meaning, audience activity and visibility (Joaquim, 2026: 121–127, 146–148).

Such integration does not require a centrally controlled apparatus. Political organizations make strategic choices, but users and intermediaries can reproduce or modify messages autonomously. The book’s account of decentralized circulation prevents the marketing interpretation from becoming a claim that every manifestation results from deliberate planning. Strategy operates within an environment that political actors can influence without fully controlling.

Disinformation and the Limits of Communicative Success

Illustration: Shutterstock / Skorzewiak.

Disinformation can reinforce several dimensions of this strategy, connecting distorted claims with established grievances, recognizable leaders and repeated circulation. It is therefore examined across the relationships among the Ps. The distinction between deliberate deception and unintentional error remains necessary (Wardle & Derakhshan, 2017). Neither emotional intensity nor the use of marketing techniques is sufficient to classify a message as disinformation. Propaganda, deception and strategic distribution have related but analytically distinguishable functions (Joaquim, 2026: 95–118).

The explanatory limits are equally important. The framework synthesizes the book’s conceptual argument and illustrative European discussions; it does not present a new dataset or a comparative test of the nine dimensions. The available material does not establish the independent contribution of each P to persuasion or electoral outcomes. The analysis concerns strategic organization and plausible relationships among practices, with attention to their contextual conditions.

The book also identifies vulnerabilities associated with communicative success. Leadership dependence can turn personal credibility into organizational fragility; repetition can produce exhaustion; simplified promises can become difficult to sustain when confronted with governing responsibilities (Joaquim, 2026: 185–187). Chameleonic adaptability does not remove these tensions. A capacity to revise a message cannot be assumed to supply the institutional competence required to address the problem it describes.

Democratic assessment consequently extends beyond whether a strategy attracts attention. It concerns whose grievances acquire recognition, whose membership is denied, how differentiated appeals can be scrutinized and whether visible participation supports informed judgement. The book’s discussion of media literacy, platform transparency and political accountability addresses these connected concerns (Joaquim, 2026: 201–207). The analytical task is to understand how communication organizes influence while retaining criteria for evaluating its consequences.

Conclusion

The absence of a single academic conceptualization of populism creates a case for analytical dialogue across disciplines. Its chameleonic capacity makes political marketing particularly useful for examining how varied political contents are organized into recognizable offers of belonging and representation. The nine Ps specify the practices through which this organization acquires communicative form. Their contribution lies in connecting adaptation with continuity, and strategic intention with audience participation. Approached in this way, digital populism can be analyzed as a marketing strategy whose strength depends on sustaining identification across changing circumstances, while its effects remain contingent and its democratic consequences require scrutiny.


 

References

Entman, R. M. (1993). “Framing: Toward clarification of a fractured paradigm.” Journal of Communication, 43(4), 51–58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x

Fazio, L. K.; Brashier, N. M.; Payne, B. K. & Marsh, E. J. (2015). “Knowledge does not protect against illusory truth.” Journal of Experimental Psychology: General, 144(5), 993–1002. https://doi.org/10.1037/xge0000098

Joaquim, A. F. (2026). A era do populismo digital: Como a desinformação e a propaganda estão a transformar a política[The age of digital populism: How disinformation and propaganda are transforming politics]. Editora d’Ideias.

Laclau, E. (2007). On populist reason. Verso.

Lees-Marshment, J. (2011). The political marketing game. Palgrave Macmillan. https://doi.org/10.1057/9780230299511

Moffitt, B. (2016). The global rise of populism: Performance, political style, and representation. Stanford University Press. https://www.sup.org/books/title?id=25175

Mudde, C., & Rovira Kaltwasser, C. (2017). Populism: A very short introduction. Oxford University Press. https://doi.org/10.1093/actrade/9780190234874.001.0001

Sorensen, L. (2021). Populist communication: Ideology, performance, mediation. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-65756-7

Wardle, C. & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making (DGI(2017)09). Council of Europe. https://rm.coe.int/information-disorder/168076277c

Weyland, K. (2017). “Populism: A political-strategic approach.” In: C. Rovira Kaltwasser, P. Taggart, P. Ochoa Espejo, & P. Ostiguy (Eds.), The Oxford handbook of populism (pp. 48–72). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780198803560.013.2

Winder, G. & Tenscher, J. (2012). “Populism as political marketing technique.” In: J. Lees-Marshment (Ed.), Routledge handbook of political marketing (pp. 230–242). Routledge. https://doi.org/10.4324/9780203349908-28

Dr. Semir Dzebo.

Dr. Dzebo: Dayton Accomplished Peace in Bosnia, but It Has Not Been Great at Democracy

In this interview with ECPS, Dr. Semir Dzebo, Postdoctoral Researcher at the Centre for Socio-Legal Studies at the University of Oxford, examines Bosnia and Herzegovina’s October 4 elections through the lenses of populism, nationalism, secessionism, and ethnic politics. He argues that Bosnia remains marked by “stable instability”: Dayton secured peace but has struggled to function as a democratic constitution. Dr. Dzebo discusses “populist secessionism,” the erosion of anti-elite appeals under long incumbency, competing constructions of “the people,” Croat and Bosniak representation, foreign influence, disinformation, and the limits of territorial revisionism. Rather than expecting dissolution or a sweeping constitutional settlement, he points toward incremental reform, EU integration, stronger state capacity, desegregated schooling, cross-ethnic electoral incentives, and improved economic conditions.

Interview by Selcuk Gultasli

Bosnia and Herzegovina approaches its October 4 elections amid renewed strain on the political architecture established by the Dayton Peace Agreement. More than three decades after the end of the 1992–95 war, questions of statehood, entity autonomy, ethnic representation, foreign influence, and the legitimacy of shared institutions remain deeply intertwined. Political competition continues to be structured less by a conventional left–right divide than by competing understandings of sovereignty, citizenship, collective rights, and of who constitutes the legitimate political community. Against this fragmented backdrop, the elections are not simply about who will govern Bosnia and Herzegovina, but about the character and durability of the post-Dayton state itself.

In this interview with the European Center for Populism Studies (ECPS), Dr. Semir Dzebo, Postdoctoral Researcher at the Centre for Socio-Legal Studies at the University of Oxford, examines these tensions through the lenses of populism, nationalism, secessionism, and ethnic politics. He argues that electoral competition in Bosnia carries unusually high constitutional stakes because “whatever coalition gets formed after the October 4th elections is, in a way, a choice about the state itself.” In this sense, the election resembles “a de facto referendum” on the country’s future political architecture.

A central theme of the conversation is what Dr. Dzebo conceptualizes as “populist secessionism.” Whereas ordinary nationalism operates along a horizontal axis of competition between national communities, populist secessionism introduces a vertical, moral division between an allegedly authentic people and corrupt or illegitimate elites. In this framework, political disagreement becomes morally charged: as Dr. Dzebo puts it, disputes that might otherwise be negotiated can acquire “this moral dimension that turns them into treason,” making compromise appear as capitulation.

The interview also explores the limits of this strategy. Dr. Dzebo’s research suggests that support for secession in Republika Srpska is driven less by populist attitudes than by ethnonational identification, ingroup bias, deteriorating intergroup relations, and economic grievance. Long incumbency, moreover, can erode the credibility of anti-elitism: voters predisposed against elites may increasingly view Milorad Dodik himself as part of the elite.

The broader diagnosis culminates in Dr. Dzebo’s assessment of Dayton itself. Bosnia, he argues, lives in a condition of “stable instability.” Dayton “has really accomplished the first task” of securing peace, but “has not really been great at the second task” of functioning as a democratic constitution. Yet he rejects both expectations of imminent dissolution and hopes for a sweeping constitutional reset, instead pointing toward incremental reform, EU integration, implementation of Strasbourg judgments, stronger state capacity, desegregated schooling, cross-ethnic electoral incentives, and improved economic conditions as the more plausible path toward a more cohesive democratic order.

Here is our interview with Dr. Semir Dzebo, edited lightly to enhance clarity, readability, and overall flow for publication.

Bosnia’s Elections Are De Facto Referendums on the State

Photo: Dreamstime.

Dr. Dzebo, welcome! Bosnia and Herzegovina enters the October 4 elections with its post-Dayton political order under considerable pressure, and the central political divisions concern not simply left and right but competing understandings of statehood, sovereignty, entity autonomy, citizenship, and ethnic representation. Looking at the campaign as a whole, are these elections fundamentally about who governs Bosnia and Herzegovina—or about what kind of political community and state Bosnia and Herzegovina should be?

Dr. Semir Dzebo: Before I start responding, thank you very much for the invitation to be part of the series. With regard to your question, it’s very hard to separate those two things, especially in Bosnia. Whatever coalition gets formed after the October 4th elections is, in a way, a choice about the state itself. It’s a little bit like a de facto referendum on what kind of coalition architecture we’re going to have after the elections.

There’s the option of continuing the Troika model, then potentially the return of SDR, or strengthening the entity-focused axis of SNSD and HDZ. And there’s maybe a larger question looming there about the pardon of Milorad Dodik, depending on what kind of coalition is formed.

I think it’s a little bit unusual because, in most other countries, elections are just about elections and who’s going to govern, without necessarily thinking these elections are going to change the nature of the state itself. But in Bosnia, it’s always a little bit intertwined when it comes to those things.

Certainly, what I really liked in your introduction about the elections was that you said it’s really less about issues that are considered in other countries’ elections, where it’s liberal versus conservative, it’s left versus right. There’s very little sort of program being announced and promoted by parties. Some of the people who have done research on these elections have found that not even 10% of social media content by parties has been about anything but a program.

It’s more about these traditional ethno-national tensions, and that’s why the tension is on top of everything. It’s not necessarily what ordinary voters care about, but, in a way, it’s omnipresent, so they’re almost forced to think about those things.

Then we recently had the death of Ratko Mladić, the convicted war criminal, which was almost a gift for those wishing to stoke the flames of nationalism again, and it forced itself into these elections again as something to really be considered.

Populist Secessionism Turns Disagreement into Treason

Your recent work introduces the concept of “populist secessionism” to describe the fusion of anti-elite populism with ethnonational claims to territorial separation. In Republika Srpska, how should we distinguish ordinary Serb nationalism from specifically populist secessionism? What changes when the claim that Republika Srpska must defend its national autonomy is reframed as a struggle of a morally authentic “people” against corrupt domestic elites, Sarajevo institutions, and international authorities?

Dr. Semir Dzebo: I followed the line of thinking of people who have done earlier work on the distinctions between nationalism and populism and the fusion of those two, like Rogers Brubaker, and then my PhD advisor at Central European University, Erin Kristin Jenne, who writes about ethno-populism. They tried to differentiate them as having two different axes.

I would say that ordinary Serb nationalism would be a horizontal axis, where claims of rights and autonomy of the Serb nation relative to other nations are made in this comparative sense, and the goals of that nationalism can be pursued through institutions. It is acceptable, in that view, that there will be those who disagree on the best course of action and the best way to pursue the goals of Serb nationalism within Serb people.

But populist secessionism has a vertical or moral axis, where the nation has a singular will. The leader is the one who embodies it, and everyone who presents an obstacle is part of the corrupt elite. In my paper, I thoroughly analyzed the discourse of Milorad Dodik. I find that he has three types of elites that he targets.

The first one is the domestic opposition, the Serb political parties within Republika Srpska that are his opposition, the ones that run for votes, that he used to run for votes against; now he’s technically not a part of these elections. Then you have the Bosniak elite in Sarajevo, whom he also targets within the country. Then there’s also the element of what he presents as a neo-colonial international community that he sees as standing in the way of the will of the people and imposing these external decisions without, according to him, any legitimacy to do so.

So, what happens is that some of these disagreements that could happen and could be debated get this moral dimension that turns them into treason. It almost prohibits any sort of compromise, because it sees it as capitulation to the interests of those who wish to harm the Serb national project in Bosnia.

Dodik Uses Populism to Redirect Discontent

Milorad Dodik.
Milorad Dodik greets supporters in Pale, Bosnia and Herzegovina, following a meeting and referendum on Republika Srpska’s National Day, September 25, 2016. Photo: Vladimir Stanisic / Dreamstime.

One of the most intriguing findings of your research is that Milorad Dodik’s populist-secessionist discourse appears to function more effectively as an elite political strategy than as a direct reflection of mass attitudes: stronger anti-elitism was actually associated with lower support for both secession and Dodik’s party, while ethnic identification, ingroup bias, and economic grievances were stronger predictors. Does this suggest that analysts have overestimated the popular foundations of secessionism in Republika Srpska? And if so, why does the rhetoric remain politically so persistent?

Dr. Semir Dzebo: Partly, it really does. There’s definitely support for secession in Republika Srpska. It’s real support, and it tends to vary a great deal. But in a survey that I’ve done, I found that it has almost nothing to do with populist attitudes. In fact, those who really hold populist attitudes, and we see them as a combination of anti-elitism, pro-people, and a Manichaean element, are actually the ones who have lower support for both Dodik’s party and secession.

Those who support secession are actually motivated by other, more traditional motivations, like just a sense of distinct ethnonational identity, just a sense that intergroup relations in the country are already poor, that the country is really not a unified whole.

But again, the reason why this populist secessionism exists, and the reason why Dodik uses it, is because it really enables him to have a tool and a discursive arsenal to attack domestic opposition, the Bosniak elite, and the international presence in the country. It really helps him to try to mobilize against all of these elites in pursuit of goals, because he can’t mobilize the anti-elite discourse.

What it shows is that, among people living in Republika Srpska, those who are predisposed to dislike elites are the ones who think of elites in Banja Luka; those are the ones they directly live under. So those who are dissatisfied with elites tend to think of Dodik as elite, while Dodik essentially wants them to think of the Bosniaks in Sarajevo or the international presence in the Office of the High Representative as the elite.

It’s a discursive move to try to shift attention from his long-standing incumbency and the things that people might be dissatisfied with, and to get the people’s attention onto other targets where he can fare more favorably in competition with.

Anti-Elite Voters Increasingly See Dodik as the Elite

That finding also creates an apparent paradox: populists normally mobilize against entrenched elites, yet SNSD has exercised power for many years while continuing to present itself as a resistance movement against Sarajevo, international bureaucrats, and external interference. Does prolonged incumbency eventually exhaust the credibility of populist anti-elitism? Or can ethnonationalism compensate for that contradiction by continually redefining the incumbent elite as the defender of the community against more distant and allegedly more threatening elites?

Dr. Semir Dzebo: Exactly. At the mass level, it really shows that long incumbency is going to exhaust the appeal of anti-elitism. As I said in response to the previous question, those who are predisposed to have anti-elite attitudes are less likely to vote for Dodik or his party because they think of him as the elite. So, if they have an anti-elite predisposition, they’re going to think negatively of him and his party.

This also shows, and is in line with other work, that it’s a bit of a methodological question for all of us working on populism whether standard attitude scales work for predicting support for populists once they are in power for a long time. Sebastian Jungkunz and his colleagues had a paper on this, where it shows that these scales predict support really well when populists are in opposition, but once they hold on to power for a long time, the predictive power of populist attitude scales for support for populists actually vanishes.

This is something that the field still needs to try to figure out better: How do we measure this once populists are in power for a bit longer? What you also see in this campaign for these elections is that those who are really appealing to anti-elitism in the sense of intra-ethnic competition are the opposition in Republika Srpska. They’re saying, we need justice back. We’ve seen them accuse Milorad Dodik of being a false patriot who’s just willing to sell national interests for personal gain, or just asking him to let the reins of power go so the people can finally live.

So, the opposition is really trying to mobilize this anti-elitism against Dodik and his party. What he tries to do is, like you said, shift this anti-elitism from intra-ethnic competition towards the High Representative, towards the Bosniak politicians, and present themselves, the SNSD, as really the savior, the defender of the interests of Republika Srpska.

Weakening SNSD Would Not Weaken Serb Nationalism

How important is it to separate dissatisfaction with SNSD and Dodik from attitudes toward Serb national autonomy itself? Much of the opposition in Republika Srpska challenges corruption, patronage, and personalized rule but remains strongly committed to Serb national interests. If SNSD were significantly weakened in these elections, would that represent a decline of ethnonational politics—or merely a change in who is considered the most credible representative of the Serb national project?

Dr. Semir Dzebo: I would say it’s the latter. If you look at recent examples, such as the death of Ratko Mladic, opposition politicians were present at memorial services, showing that they remain aligned with these ideas and the national project. Some opposition members also went to Belgrade for the commemoration and praised Ratko Mladic and everything that he has done.

So, while they are willing to challenge Dodik on issues such as corruption, the rule of law, and the use of his position for personal gain, they are not going to make a major shift in how they view the position of Republika Srpska or the project of Republika Srpska vis-à-vis the state of Bosnia and Herzegovina.

If SNSD is significantly weakened, as you say, it would be more a statement about the electorate no longer trusting Dodik with the national project and wanting to select someone else because of fears or dissatisfaction that he is willing to compromise or sell out vital parts of this national project for personal gain. You can sometimes see this in decisions regarding the non-recognition of the decisions of the Office of the High Representative, which were later reversed in exchange for the lifting of personal sanctions imposed by the US on Dodik.

That is what the opposition is trying to do: attack him on this basis. If the result is as such, it can certainly signal that people no longer trust him with the national project.

Bosnia’s Ethno-Populist Axes Are Almost Fused

Bosnia and Herzegovina contains several rival constructions of “the people”: the Serb people of Republika Srpska, a historically vulnerable Bosniak community closely associated with the defense of the Bosnian state, the Croat constituent people demanding “legitimate representation,” and a civic conception centered on citizens irrespective of ethnicity. Does this plurality make Bosnia a particularly distinctive case of populism, because political actors compete not only over who represents “the people” but over who the legitimate people actually are? 

Dr. Semir Dzebo: It’s a valuable case for all the work on ethno-populism, in particular, because there is no singular people. In the Constitution, it’s defined as three constituent peoples, and then we have others. As a result, the vertical and horizontal axes that I talked about earlier are almost fused and confused everywhere.

One good example of this is the concern that has existed for years within the Croat community over the issue of legitimate representation: whether the way elections are set up allows Bosniaks, because of their sheer larger numbers, to choose the Croat representative to the presidency, and whether this is what they call legitimate representation.

You see the Bosniak member, Bakir Izetbegović, who is the candidate for presidency, borrowing this a little bit and saying that if the member of Troika is elected to be part of the presidency, that will almost be like token Muslim representation, but that wouldn’t be legitimate.

Then, within the elections for the Croat member of the presidency, the opposition, instead of using anti-elitism, is saying, “Hey, you have the same people who have been running the country for a very long time, and we need change.”

So, it’s quite a distinctive case when it comes to who the people are. It’s really valuable for those of us who study ethno-populism to devote attention to the unique dynamics that we have in Bosnia.

Mladić’s Death Mobilized Pride, Grievance, Fear, and Anger

Ratko Mladić.
Ratko Mladić is depicted on a Serbian flag during a political rally in Belgrade, Serbia, on May 29, 2011. Mladić is a former Bosnian Serb military leader. Photo: Dreamstime.

The funeral and commemorative ceremonies for Ratko Mladić appear to have reactivated sharply divergent memories of the 1992–95 war. What emotions and forms of political mobilization did they generate among Serbs, Bosniaks, and Croats? From a populism perspective, did political actors use these ceremonies to reinforce boundaries between “our people” and rival communities or elites, revive narratives of victimhood and betrayal, and frame contemporary conflicts as continuations of unresolved wartime struggles?

Dr. Semir Dzebo: Reactions were obviously different. Among Serbs in Republika Srpska, the official reaction, as well as the reaction by most of the opposition, was, in a way, one of pride, but also of mourning and grievance. There were tribute gatherings across the cities and across the entity, including in Srebrenica itself. Certain politicians were trying to present his imprisonment as suffering endured by the entirety of the Serb people. The resulting events related to it in Serbia were intended to send the message that Serbia and Republika Srpska are as one.

Obviously, for Bosniaks, the emotions were quite different. They were ones of humiliation, fear, and anger. Some of the events, like at the football game, when the fans of Crvena zvezda at the Belgrade Stadium had a banner saying, “Pravac Potočari (Straight to Potočari),” which is an infamous saying by Ratko Mladić, were like a clear invocation of genocide. So, there has also been a lot of mobilization on the part of ordinary people trying to report these to the relevant authorities in order to deal with the rise of genocide-denial sentiment through potentially legal channels.

Bosniak Outbidding Takes the Form of Defending the State

The Bosniak political field is itself fragmented between national-conservative, social-democratic, liberal, and civic currents. Can Bosniak political fragmentation weaken ethnonational polarization by preventing one actor from monopolizing national representation, or does electoral competition instead create incentives for rival parties to demonstrate that they are the more credible defenders of Bosnia, Bosniak security, and the integrity of the state?

Dr. Semir Dzebo: Yes, there’s a good side to this fragmentation, and that is democratic accountability. Because there are multiple legitimate options, there’s a way for the electorate to hold those in power accountable and vote them out once they’re not happy with their performance. But outbidding still happens. In particular, it depends on the level of perceived danger to the state and to the existence of Bosniaks within it.

So, let’s say Bakir Izetbegović has been saying that we might not have a country if, again, Troika and Denis Bećirović are elected to power, and that governing with SNSD and HDZ BiH is really a humiliation. Again, it’s like this populist logic: you cannot really compromise on this; otherwise, you’re selling out the people.

I think everything that’s happened with Dodik also gave Troika an opportunity to try to act as defenders of the nation and maybe make some moves that would make them appear tougher when it comes to matters of security and inter-ethnic relations.

But there is also restraint. For example, I’ve read some analysis of the elections saying that it’s actually been quite subdued, that it’s been unusually quiet when it comes to the elections for the Bosniak presidency. I think Bećirović has said that he doesn’t want to campaign on quarrelsome politics. He said he wants to focus on jobs and crime.

So, one thing that’s different, obviously, is that when it comes to Bosniak outbidding, it takes the form of trying to defend the state. But when it comes to outbidding in the case of Republika Srpska, it goes into the realm of separatism.

The Croat Representation Grievance Is Very Real

A comparable tension exists around Croat demands for “legitimate representation.” Supporters see collective representation as necessary to prevent a numerically larger community from determining who represents Croats, while critics fear that further institutionalizing such principles would deepen ethnic territorialization. Is this ultimately a conflict between two democratic logics—individual political equality and collective national representation—and has the Dayton framework reached the limits of its ability to reconcile them?

Dr. Semir Dzebo: It is really a conflict between two democratic logics. From the standpoint of the Croats in Bosnia, their idea is that the representative of the people in the presidency should be chosen by them. If it’s the Croat representative, it should be chosen only by Croats. Obviously, the Dayton Agreement has different prescriptions, and it’s written into the Constitution that what happens is one person, one vote. So, everyone living in the Federation of Bosnia and Herzegovina has the right to choose whom they want to vote for.

The ruling in the case of Sejdić-Finci has pushed more towards this idea of individual equality, where they’re more sympathetic towards the first option, while the Constitutional Court has a different idea of what the decision should be. The grievance in the case of the Croat community is very real because Željko Komšić won the seat four times, each time with a substantial amount of non-Croat support. The discourse on it is still very much the same.

Bosnia Is More Ethno-Populist than Religiously Populist

Religion in Bosnia is often intertwined with national identity rather than operating as a wholly independent ideological cleavage: Islam with Bosniak identity, Serbian Orthodoxy with Serb identity, and Catholicism with Croat identity. Would you therefore characterize Bosnia as a case of religious populism, or is it more accurate to speak of ethnonational populism in which religious institutions, symbols, sacred geography, and memories of collective suffering provide legitimacy and emotional reinforcement to political projects whose primary logic remains national?

Dr. Semir Dzebo: I think it’s the latter. It’s more about ethno-national populism. I don’t think there’s much there in terms of sacred reinforcement along religious lines. Because of the nature of how ethnicity works in Bosnia in terms of identity, and because it’s a bit fused with religion, it works as this boundary marker of where one belongs or is supposed to belong. But I don’t see much religious doctrine infused into the way populism or ethno-populism works.

Economic Support Is Far More Popular than Territorial Revision

US Dollar
Photo: Mar Tas / Dreamstime.

Your work on kin-state politics in Serbia finds that nationalist appeals can increase support for cultural and economic assistance to co-ethnics abroad, while public resistance to more aggressive territorial revision remains considerably more robust. What does this tell us about Serbia’s relationship with Republika Srpska? Should we distinguish carefully between popular support in Serbia for protecting or assisting Bosnian Serbs and actual public willingness to endorse secession, territorial revision, or destabilizing intervention?

Dr. Semir Dzebo: What it tells us is that, when it comes to matters of irredentism, there are two very different sides to it. One is assistance in terms of economic and cultural support, and what I found is that people are much more willing to support those in the first place. They can also be convinced to either increase or decrease their support through rather minimal framing.

If you frame it as support being costly—that those are funds we could invest here at home in Serbia—then they will decrease their support. If you convince them that there is this duty to support their ethnic brethren, their ethnic kin in Bosnia, then you can convince them to increase their support.

But when you start talking about changing borders, which would likely result in conflict, people will, as a baseline, be less likely to support that. You are also less likely to convince them to either increase or decrease their support, no matter how you try to frame it.

It means that there is really a limit to how much you can engage in this irredentism, and that as long as it’s economic or cultural, you can work with that, you can increase it if you wish to, and you can try to mobilize support for it. But changing borders is really just not something that people will change their minds about, and it does not seem to be something that is as popular as economic and cultural support.

Kin-State Engagement Must Be Transparent and Neutral

More broadly, how should we distinguish legitimate kin-state engagement from political interference in Bosnia’s elections? Serbia and Croatia have obvious constitutional, ethnic, and historical connections to Bosnian Serbs and Croats, while Russia, Turkey, Hungary, the European Union, and the United States possess very different political, strategic, religious, and economic interests. At what point does diplomatic, cultural, religious, financial, or media engagement cease to be ordinary external influence and begin to distort domestic democratic competition?

Dr. Semir Dzebo: What needs to happen, not just in the case of Bosnia, but also anywhere where there is this ethnic kin element of states having ethnic kin abroad, is that, according to the recommendations of the 2001 Venice Commission report on kin-states and the OSCE prescriptions, any engagement of states with their ethnic kin abroad should, first of all, be transparent in terms of the fact that it is occurring.

It should, in the best-case scenario, be channeled through the institutions of the host state, but if that’s not the case, at least the host state institutions should be made well aware of it. Then, it should not be used for the purposes of mobilizing voters, which we often find to be the case, but it should really be aimed at communities at large.

It shouldn’t be timed to the electoral calendar, but should really be sustained long-term support and engagement. And lastly, it should be neutral to the constitutional order of what we call the host state, where the ethnic kin lives.

If these conditions are not satisfied, then you tend to have friction, which can also result in a worsening of the situation of the co-ethnics that live within the host state.

International Inconsistency Feeds Secessionist Opportunities

Foreign influence is frequently narrated through the same populist vocabulary as domestic conflict: external actors can be represented either as protectors of a threatened community or as illegitimate elites overriding popular sovereignty. In Republika Srpska in particular, opposition to the Office of the High Representative and international intervention has become integral to political mobilization. Does international involvement unintentionally strengthen populist secessionism by allowing domestic elites to present constitutional constraints as foreign domination?

Dr. Semir Dzebo: I talked about it quite a bit in the first part of our interview. It really gives a convenient target for Dodik. For example, one of the things related to the elections now is that these are going to be the first elections with the introduction of new election technology and machines. What is supposed to be a technical safeguard against fraud, Dodik is calling the will of unelected foreigners who are trying to impose this technology for the purposes of potentially defrauding the election.

It’s a very convenient target, and throughout his career, he has always targeted the Office of the High Representative, the previous US administration’s ambassador, the US Embassy, and the other European embassies. But I don’t think that this international involvement really causes secessionism. There are all of these other domestic motivations that translate into support for secession. Even if international involvement feeds or gives potential targets for anti-elitism, we also see from this that anti-elitism doesn’t really translate into support for secession.

What, in the case of Bosnia, feeds secession is the opening of potential opportunities to advance secessionist causes because of the inconsistency of the international actors in Bosnia. We have the former High Representative announcing his resignation, and then there’s a bit of disagreement over who the new High Representative is going to be. There might be changing opinions on the mandate of the High Representative in Washington, D.C., as opposed to the opinions in the EU.

So, the inconsistency, the disagreement within the international community, is providing these openings for those who might favor secession in Republika Srpska to try to advance it a bit more, but not involvement per se.

Bosnia Is Highly Vulnerable to Disinformation

Illustration: Shutterstock / Skorzewiak.

Information politics seems especially important in this election. ODIHR is explicitly monitoring social-media campaigning as well as foreign and domestic misinformation, disinformation, and interference. In a society where media spaces are already fragmented along political, territorial, and ethnonational lines, how vulnerable is Bosnia and Herzegovina to coordinated information campaigns? And is their principal danger that they persuade citizens of entirely new ideas, or that they intensify pre-existing fears, historical grievances, and perceptions of ethnic threat?

Dr. Semir Dzebo: Structurally, when it comes to disinformation, Bosnia is very vulnerable. The media space is very fragmented, and there is also a wide reach of media from Serbia and Croatia. A lot of people also get their information from Facebook. There’s been great work done by people at organizations like Istinomjer and Raskrinkavanje, who have documented bot networks and Facebook pages that have been used to smear the opposition and politicians, as well as fabricated posts and a lot of AI-generated content.

Polarization is omnipresent, with ethnic polarization also omnipresent in the coverage of the news, and I don’t think the current fines for any misuse of media are really meaningful. I also don’t think that there’s any danger that it’s going to convert people who weren’t nationalists into nationalists, but there is a danger that it’s just going to amplify nationalist sentiment among those who were already predisposed to it.

One particular danger that I talked about just a while ago is the denial of results. Dodik has already planted the seeds with his comments on the new technology—that the international community is doing it so they could defraud SNSD and him, and that it’s a Western tool of fraud, as he calls it. The danger is that, through the media that is co-opted by SNSD, there’s going to be a rejection of the results, or some of it happening even in advance, whatever the results turn out to be.

The Challenge Is Separating Populism from Antagonism

You have also worked on computational approaches to identifying populist discourse, including research suggesting that large language models can detect context-sensitive people-versus-elite framing with accuracy approaching expert human coding. Could such tools help us map the 2026 Bosnian campaign across Bosnian, Serbian, and Croatian language environments—identifying when ordinary nationalism becomes populist, when religious or historical symbolism is mobilized, and how narratives travel between domestic political actors and external information ecosystems? What methodological cautions would be necessary in such a deeply context-dependent political setting?

Dr. Semir Dzebo: It’s a good question. Having worked in this area, there’s promise there, but I would still say that, for a place as complicated as Bosnia, especially when it comes to distinguishing all of the things that you said from one another, I don’t think we are that close to doing all of it.

But some of the work that I’ve done with my colleagues in Team Populism has really managed to use large language models to replicate the work of human coders when it comes to recognizing populism. As part of all of the testing that we have done, some of it included speeches from Montenegro in Montenegrin, and the results there were really encouraging. Obviously, that would also work in the case of Bosnian, Croatian, and Serbian texts.

One of the cautions that I had from similar work on these computational approaches is that it’s sometimes hard to separate populism from just antagonism. The hostility between ethnic groups is everywhere, but not all of it has these elements of populism, like people-centrism, anti-elitism, and Manicheanism. So that would be my primary concern. It’s also about some of the contextual elements—the extent to which those would work.

One other thing that we should try doing is looking at how a lot of the campaign has moved on to digital things like songs, video, and symbols. So, for scholars of populism who work on those things, that would be another interesting thing to look at.

Bosnia Lives in Stable Instability

And finally, Dr. Dzebo, thirty-one years after Dayton, is Bosnia and Herzegovina approaching a point at which the original peace-making consensus can no longer provide a sustainable democratic equilibrium? Dayton successfully institutionalized safeguards against domination, but it also entrenched ethnicity as a central principle of political representation. Looking beyond October 4, do you see a plausible path toward a renewed constitutional settlement that preserves collective security while expanding civic equality and cross-ethnic political competition—or is the more likely trajectory a continued fragmentation in which competing national communities increasingly interpret sovereignty, democracy, and even the legitimacy of the state itself in incompatible ways?

Dr. Semir Dzebo: Hard question. I’ve heard someone once say that the best compromise is the one that leaves everybody unhappy, or at least a peace settlement. In a way, that’s the case in Bosnia, in that it’s a peace settlement that is also supposed to work as a democratic constitution. It has really accomplished the first task. It has not really been great at the second task.

We have this stable instability in Bosnia. There’s no active armed conflict, but there’s always, underneath the surface, some inter-ethnic tension. And also, the Dayton Agreement, the way it was framed, has created this self-reinforcing loop. The institutions, because they’re set up in a way that makes ethnicity the primary political identity, strengthen all these things that I found to also be feeding into secessionism in Republika Srpska, like in-group bias, which I found to be the strongest predictor of support for secession.

I don’t think we’re going to have, anytime soon, some grand settlement, but we’re also not going to have, at least in my opinion, dissolution. The most plausible path is one of incremental moves towards EU accession. Implementing the Strasbourg judgments would be a plausible path forward. Trying to strengthen state capacity through the reform agenda would be a plausible path forward.

In the slightly longer term, the priority should also be ending segregated schooling, because that would produce very positive societal benefits, as well as trying to add some electoral incentives that would emphasize winning votes across communities. Those incremental steps would have a very positive effect on the state of politics in the country.

One thing that I found in my paper on secessionism and populism is economic grievance. So I said in-group bias was the strongest predictor. Economic grievance was the second strongest driver of secessionist sentiment. And this really gives reason for some cautious optimism, because material conditions can change, in a way, more easily than all of the prescriptions of Dayton and the Constitution.

Trying to address the fact that more than half of young people are interested in leaving the country is really a pressing problem, and trying to improve economic conditions should be the priority of both domestic politicians and the international community. That has the potential to have very positive knock-on effects for societal cohesion and interethnic dynamics.

Dr. Mara Nogueira.

Dr. Nogueira: Trump’s Influence Is Shaping Brazil’s Election, Making It a Very Important and Dangerous One

In this ECPS interview, Dr. Mara Nogueira examines Brazil’s 2026 presidential election through the intertwined dynamics of US influence, Bolsonarism, Lulism, religion, labor, and political identity. She argues that the role of the United States—and particularly the alignment between Donald Trump and the Bolsonaro family—has become a consequential new element in the contest, describing the election as “a very important and dangerous one.” Dr. Nogueira also reflects on the durability of Bolsonarism, the increasingly defensive character of Lulism, the political weight of evangelical networks, and the effects of precarious work, entrepreneurialism, and social media. More broadly, she situates Brazil within a transnational landscape of authoritarian and revanchist populism while stressing the importance of class, region, religion, and changing expectations of the state.

Interview by Selcuk Gultasli

As Brazil approaches the October 4, 2026 presidential election, the contest is unfolding amid persistent polarization, a resilient yet more defensive Lulism, the continued strength of Bolsonarism beyond Jair Bolsonaro himself, and increasingly salient cleavages around religion, public security, welfare, and regional inequality. These dynamics are particularly significant in light of the research of Dr. Mara Nogueira, Senior Lecturer in the School of Social Sciences at Birkbeck, University of London, whose work examines the intersections of populism, urban politics, labor, inequality, informality, and political belonging in Brazil, with particular attention to revanchist populism, antipetismo, and the social and spatial foundations of Bolsonarism. 

In this interview with the European Center for Populism Studies (ECPS), Dr. Nogueira emphasizes that Brazil’s 2026 election cannot be understood exclusively through domestic political cleavages. Alongside the enduring influence of anti-PT sentiment, regional divisions, gender, class, and religion, she identifies the role of the United States—and particularly the Trump administration—as a new and consequential element in the electoral landscape. “One thing that you didn’t mention in your question and that I think is worth pointing out is the influence of the US in this election,” she stresses, adding pointedly: “They’re not hiding it.”

For Dr. Nogueira, this external dimension became especially visible when President Donald Trump imposed tariffs on Brazil, measures that she interprets as carrying “a very high political element.” She also points to broader American strategic interests in Brazil and argues that political influence should be understood alongside economic considerations, including US interest in Brazilian mineral resources. “There are several interests at play,” she notes, “political influence being one of them.”

The contrast with the 2022 election is, in her view, particularly significant. While Washington inevitably had interests in Brazilian politics under President Joe Biden, Dr. Nogueira argues that the current situation is qualitatively different because “the alignment between Trump and the Bolsonaro family is very well known.” This relationship, she cautions, constitutes “a dynamic there that will need more attention and more scrutiny.”

It is in this context that Dr. Nogueira describes the 2026 election as both unusually consequential and potentially dangerous. According to her, the presence of “one political project that’s very well aligned with American interests”means that, “with Trump in government,” the consequences “could be a very disastrous thing for Brazil and Latin America.”

The interview therefore situates Brazil’s electoral contest not only within the domestic struggle between Lulism and Bolsonarism, but also within a broader transnational configuration linking Trumpism, far-right populism, economic restructuring, religious mobilization, and changing expectations about the role of the state.

Beyond the question of US influence, the interview also explores the changing balance between Lulism and Bolsonarism as political projects. Dr. Nogueira argues that Lulism remains anchored in the Northeast and among lower-income voters, but has become increasingly defensive. She suggests that “Lulism has perhaps become a victim of its own success,” as social mobility has altered popular aspirations and Lula’s political appeal has become more closely associated with defending past achievements than promising transformative change. 

Religion is another central theme. Dr. Nogueira stresses that evangelical identity has become deeply embedded in everyday social networks and political value formation, particularly in Brazil’s urban peripheries. At the same time, she cautions against treating “the evangelical vote” as a homogeneous bloc, emphasizing the intersection of religion with class, region, gender, and other identities. 

The interview further situates Brazil within broader transformations in labor and political communication. Dr. Nogueira connects precarious employment, entrepreneurialism, and changing expectations of the state to the appeal of authoritarian and revanchist populism, while also highlighting the growing importance of social media and algorithmic echo chambers in shaping political identities and limiting communication across electoral divides. 

Here is our interview with Dr. Mara Nogueira, edited lightly to enhance clarity, readability, and overall flow for publication.

The Election Will Probably Be Decided by a Very Tight Margin

Brazil, Lula de Silva.
People shout slogans during an International Workers’ Day demonstration in São Paulo, Brazil, on May 1, 2026. Photo: Dreamstime.

Dr. Nogueira, welcome! Brazil enters the October 4 election with Lula and Flávio Bolsonaro separated by only a few points in recent polls, while runoff scenarios also remain extremely tight. What, in your view, are the most important forces currently shaping this contest: evaluations of Lula’s government, the persistence of anti-PT sentiment, the durability of Bolsonarism, economic concerns, public security, religion, or something else? And which of these factors do you think scholars have tended to underestimate?

Dr. Mara Nogueira: Thanks again for having me. As you mentioned, this is turning out to be a very tight race. There’s been some oscillation in the polls, and we can talk about those as we progress. But what the polls have shown since the beginning of the electoral campaign is that a large chunk of the electorate is very stable, showing loyalty to the two sides of this contest: electoral support for Lula on the one hand and for Flávio on the other. So, what we are seeing is that the election will probably be decided by a very tight margin and by a group of voters who are more moderate and not necessarily aligned with either of the two main political groups in Brazil.

All the reasons you have mentioned are relevant explanations for the contest. They’re playing different roles. But I thought that, before we went into the analysis, it would be worth mentioning a bit more about the polls—a more broken-down analysis of what they’re showing. They reveal some of the important factors shaping the contest.

Lula, for instance, is leading in nine states, according to the latest Quest poll. Out of those nine, eight are in the northeast of Brazil. The northeast remains one of his strongholds. Flávio is leading in eight states, and his support is not as centered in any specific region in Brazil. It’s a little more spread out. They are technically tied in nine states, so there are a lot of places where you can’t call a winner yet. Although you can’t call a winner anywhere right now, two of the places where they are tied are São Paulo, which is obviously Brazil’s largest electoral college of voters, and Minas Gerais, which is where I’m from and has perhaps also been Brazil’s swing state, to borrow an American term.

In the last two elections, in 2018 and 2022, whoever won in Minas Gerais won the national election. The margins have been very close as well. In the latest election, Lula won by something like 0.5% of the voters, and that was more or less the margin by which he won in Minas Gerais as well.

So, you have this sort of regional aspect to the race. The other thing to consider is gender. Lula is ahead amongst women, whereas Flávio is ahead amongst men. This is a polarization that is not uncommon in other electoral races around the world.

Lula is ahead in all age groups at the moment, but his lowest margin is amongst younger voters, 16 to 34 years old. Lula is leading in the lowest income bracket, which is up to two minimum wages, and leading by a very high margin. They are almost tied in the middle-income bracket, which is between two and five minimum wages, and Flávio is leading amongst those with higher incomes, which is more than five minimum wages.

Finally, religion, as you mentioned, is also another important element. Lula is leading amongst Catholics, and Flávio leads amongst evangelicals. So, you have some important aspects that are revealed by the polls, and what people have talked about since the beginning is that women’s votes would be very important in this contest.

US Influence Is Shaping Brazil’s Election

It also shows that there are several internal factors shaping this election. But one thing that you didn’t mention in your question and that I think is worth pointing out is the influence of the US in this election. They’re not hiding it. Even before the electoral race began, when Trump imposed tariffs on Brazil, those tariffs had a very high political element to them. He mentioned Bolsonaro, for instance, the father, in his tweet when he announced the tariffs.

Now, in Latin America, in the latest elections, the US has had some role in influencing the race in all of them. Brazil is no different. Brazil is a very important country in the regional context, and the US is very interested in some minerals that Brazil owns. There are several interests at play, political influence being one of them.

I think this is one element that is shaping the election, and perhaps it’s a new element in comparison with the 2022 contest. Not to say that the US wouldn’t have had any interest in Brazil’s election back then, but we had Biden in the American government, whereas now, with Trump, the alignment between Trump and the Bolsonaro family is very well known. So, there is definitely a dynamic there that will need more attention and more scrutiny.

That also makes this election for Brazil a very important and dangerous one, because there is one political project that’s very well aligned with American interests and, with Trump in government, that could be a very disastrous thing for Brazil and Latin America.

Anti-PT Sentiment Shapes the Race a Lot

Supporters of Flávio Bolsonaro gather.
Supporters of Flávio Bolsonaro gather on Avenida Paulista in São Paulo for an Independence Day rally under the slogan “Brazil Will Win.” Photo: Dreamstime.

The 2026 election is striking because Jair Bolsonaro is absent from the ballot, yet Flávio Bolsonaro remains highly competitive. Does this suggest that Bolsonarism has successfully outgrown Jair Bolsonaro as an individual leader and become a more durable political identity? Or does the reliance on another member of the Bolsonaro family indicate that the movement remains fundamentally personalistic and dynastic?

Dr. Mara Nogueira: The one thing that you mentioned in your first question, which was the anti-PT sentiment, is very relevant here as well to understand. Because if you look at the polls for the second round at this stage, we can’t take them seriously because things will change, for sure, after the first round. But what they show is that any candidate—because what’s happening now is that you have Lula on the one side, which represents the center left in Brazil, and all the other candidates with any meaningful vote base are on the right and on the far right. They’re all somehow in the Bolsonarism political force that you mentioned. What the polls show is that Lula would be more or less in a similar position. So, anti-PT sentiment does shape the race a lot. And that sentiment has been very enduring in Brazilian society. The question is: does anti-PT sentiment necessarily mean Bolsonarism? 

I don’t think it’s a coincidence that we have Flávio as a contestant rather than, for instance, Tarcisio Gomes de Freitas, who is the current governor of Sao Paulo and who is running again for election in Sao Paulo, and whom a lot of the elites in Brazil would have preferred as a candidate rather than Flávio. But his father—the family has an interest in the continuity of their dynasty in government.

Bolsonarism Is Part of a Wider Trend of Far-Right Populism

When we’re talking about Brazilian elections, we have to think about it in a context as well, because the far right is a global phenomenon. It’s not just a Brazilian thing. In Brazil, Bolsonaro was, and perhaps remains, even if in prison, the leader of this movement. So, as I already mentioned, despite the numerous scandals surrounding Flávio’s candidacy, he remains competitive partially because of his surname, and partially also because he’s the candidate who has the highest chance of winning against Lula. He’s surfing the wave of his father’s popularity, even if he lacks much of the charisma and the passion that his father had. His voters as well are much less passionate and much less vocal about their support. But they are still very loyal.

So, on the one hand, Bolsonarism is part of a wider trend of far-right populism that I see as a result of multiple factors. And some of those are global, like changes in the global market and the rise of entrepreneurialism as an individualistic response to worsening economic conditions. Also, the limits of representative democracy have to be mentioned. And little is said about how the traditional right has been shattered in multiple places, like the US with the rise of Trumpism, and in the UK with the rise of Reform UK and the demise of the Tory Party.

In Brazil, we saw the shrinking of parties like PSDB, which, for several elections, was the antagonist of the Workers’ Party, with Fernando Ricardozo and later José Serra and Geraldo Alckmin who is now Lula’s vice president. They have lost a lot of support, lost importance. Some have called this polarization, but there are critics who see this term as painting a false equivalence between these two political forces, because what has really happened in Brazil, and in much of the world, is that the political spectrum has been pushed to the right. As a result, even some left-wing parties have had to move a little bit more towards the center. Yes, it’s a polarization, but there’s one on the extreme right, and the other one has been pushed much more to the center.

The question then remains to be asked: what makes the far right so successful in the world right now? In my work, I have talked about the notion of revanchist populism, which, together with my colleague Ryan Sentner, we termed to talk about political movements of people wanting to take back the nation from undeserving groups. If you think about the Global North, if you think about the UK and the US, the most visible element of this political movement is the anti-migration sentiment. Whereas in Latin America, the main issue has been about criminality. These are two political questions that the left has a very difficult time addressing, and the right is quick to respond to with aggressive politics that cater to people’s concerns without actually delivering solutions to very real problems.

For instance, in Brazil, people are facing insecurity in their daily lives. Bolsonaro’s pro-gun agenda, which his son also sponsors, is completely harmful according to all serious research that you have around security, but it appeals to a part of the electorate who is dealing with the real issues of lacking safety in their everyday lives.

In my own research, I also talk about changes in the labor market, which are very important to think about, not only in the Brazilian election but in this changing panorama of politics in the whole world, and which explain the rise of authoritarian populism. Stable jobs are becoming less common, and social democratic states were very much founded on the role of the state as the mediator between capital and work. What we see now is a dissolution of this pact as a result of decades of neoliberal policies and austerity, and the rise of entrepreneurialism as an individual solution towards essentially a collective problem creates a situation in which people are less supportive of the government.

So, this question around what is the government and what’s the role of the government is very important in the current election. Because if you’re a worker, for instance, the state can protect you. Social protection for workers has been one of the key roles of the state in democracies. But when you are an entrepreneur, the state is the one who is taxing you and regulating you. So, there is less appreciation for what the state represents, which is a collective provider of services and rights.

Of course, in Brazil, corruption scandals like the most recent one, which is the Banco Master or the Master Bank fraud, reinforce the idea that the state is nothing but a corrupt machine that exists to suck resources from working people rather than provide rights. In my conversations in the field, I have tried to talk to people about the corruption of private actors, which is something very few people talk about. And I have talked about how billionaires don’t pay taxes, but people don’t seem to care about that as much because they see taxes as being poured into inefficient and corrupt states.

In that context, candidates like Flávio in Brazil and Javier Milei in Argentina are gaining ground because they promise essentially to axe the state, which, for a proportion of the electorate, sounds like a good idea because they perceive the state as a hindrance rather than something which is providing them with services and rights.

I think another element worth mentioning is social media, because the way people consume information has changed massively as well. In each election in Brazil, we have had—the first one where social media had an impact was in 2018. When Bolsonaro was first elected, when the TV ads that were usually the TV political campaign, which had been very important up until 2018, had very little impact because people were consuming news and information much more through WhatsApp and other social media than they were through the TV.

That trend has continued and has become even deeper with time. The way that algorithms create echo chambers means that the information that I see is very different from the information other people see. Sometimes, obviously, it’s hard for candidates to really reach across and reach other candidates’ bubbles with information. There’s very little that can do that. Just big scandals can cross those bubbles.

Religion is a main factor as well, but I think you have a question about that later, so I’ll save my answer.

Lulism Has Perhaps Become a Victim of Its Own Success

Brazilia’s Luiz Inácio Lula is seen during the 2022 election campaign in Rio de Janeiro, Brazil on October 20, 2022. Photo: Aline Alcantara.

At the same time, Lulism appears resilient but more defensive than during Lula’s earlier presidencies. Lula remains strong among lower-income voters, Catholics, older voters, and in the Northeast, but his government enters the election without overwhelming approval. How would you characterize the current state of Lulism? Is it still a transformative political project, or has it become increasingly a coalition organized around social protection, democratic stability, and resistance to the radical right?

Dr. Mara Nogueira: What the polls show, as I mentioned in the response to your first question, is that Lula is very strong in the Northeast and also very strong with the poorest voters, up to two minimum wages. This group remains, like the Northeast, a stronghold of Lulism, and the poorest electorate also remains a stronghold of Lula. In the case of the Northeast, the region, which is the poorest in the country, has benefited from Bolsa Familia and other social programs that are essentially the backbone of what has been termed Lulism.

I look back at André Singer’s article, when he first coined this term, and in that article, what he was doing was calling attention to a change in the composition of Lula’s voters from 2002 to 2006, which were the first two elections that Lula won. In 2006, he had lost ground with the more educated, the middle and upper class, which was his main electorate in 2002 and also had been his main electorate throughout the three elections that he lost in ’89, ’94, and ’98. But this loss of this electorate, which was more loyal to him, was compensated for with electoral gains in what Singer called back then the subproletariat, which essentially means the poorest and the precarious workers, who are generally also informal—not waged workers. Also the unemployed, who benefited most from Lula’s social programmes, particularly Bolsa Familia.

So, when you ask if Lulism is still a transformative political project, or has it become increasingly a coalition organised around social protection, democratic stability, and resistance to the radical right, I think you’re pointing to something relevant, because Lula’s major achievement in his political life has been to uplift a huge amount of people from poverty. And a lot of people remember that, and a large amount of those who benefited are still loyal to him, as we can see from the poll numbers. He’s strong in office and amongst those with the lowest incomes.

But Lulism has perhaps become a victim of its own success, and there are other people talking about that, such as Rosana Pinheiro-Machado and Laura Carvalho. Both have published interesting articles recently in Brazil’s main media outlet, which is from Sao Paulo, talking a bit about these changes in people’s aspirations in recent years in Brazil, mostly people’s economic aspirations.

So, a lot of those who left poverty, as well as their sons and daughters, now want more. They are not the poorest of the poor anymore. They want—they aspire to something else. They aspire to social mobility, to being able to afford services and goods that would represent that transition. And I think, again, social media has an important role here because it really shapes people’s aspirations to access products and services that they are not able to access at the moment.

The Left Has Become Conservative While the Right Is Promising Change

I think what has been happening is that Lula’s campaign has been very focused on defending his legacy, defending the achievements of his previous governments, which are very important. He took Brazil out of the hunger map twice. He lifted a lot of people out of poverty. But this legacy is not taking him far enough at this point, because he needs to promise more than what he’s done already. He needs to perhaps promise a more transformative project.

It’s not just Lula who is struggling with that. That is an issue with all kinds of social democratic parties in the world, which also explains the rise of the right, which has become the more disruptive group. The left, and Lula is an example of that, has become conservative in the sense that it’s about defending a legacy, it’s about defending rights, it’s about conserving social gains, and the right is promising change.

I don’t believe that it’s change for the better, that it’s radical change that necessarily delivers what people want—these aspirations. But for a lot of people, that promise of radical change is very appealing. I think that shaped the 2018 election in which Bolsonaro won, is shaping a lot of the changes that we see in the UK, for instance, with Reform UK gaining ground, and explains a bit Trump’s win in the US. So, this idea that what people have right now is not enough and they want more, and they want radical transformation that the left has not been able to promise.

Lula Is a Victim of His Conciliatory Agenda

The government has placed renewed emphasis on Bolsa Família, debt relief, fuel prices, and household income during the final phase of the campaign. To what extent can the classic material foundations of Lulism still mobilize voters in a political environment where religion, security, morality, and cultural identity have become increasingly salient? Has the relationship between redistribution and electoral loyalty weakened?

Dr. Mara Nogueira: The impact of some of Lula’s more recent actions is yet to be captured by the polls. There was a rise in Bolsa Familia, for instance, and the most recent of his political moves has been to ban betting in Brazil, which has been identified as a huge problem connected to growing indebtedness, but also as a health problem in Brazil. You have addiction to betting becoming a key issue, sucking resources out of an already strained public health system.

Some of those moves haven’t been reflected in the polls yet. So we are waiting to see if they will have an impact on those swing voters that, as I said in the beginning, will be the most important in deciding the election.

But there is definitely a limit to the ways that better economic indicators, such as low inflation and low unemployment, are affecting people’s votes. There are other people—Laura Carvalho, in this journal article that I was talking about, mentions that. I think we have partially two issues.

One is that we have low inflation, but price levels are very high, and these high price levels are still an enduring consequence of the pandemic, and also perhaps Bolsonaro’s government, when we saw rising prices during his four years in government. We have low inflation, but what low inflation means is that prices are growing at a lower pace. So people are still perceiving that they’re spending a lot of money on products and services. There’s not a lot of money left after you’ve paid for your rent, and for food, and for fuel, and so on and so forth.

The other thing is that, yes, we have very low unemployment, historically low in Brazil, but Brazil remains a low-salary economy. If you look at the 2022 census results, which are now a bit old but give us a snapshot of Brazil, they showed that almost 70% of Brazilians earn up to two minimum wages. So there’s low unemployment, and incomes are growing ever so slowly, but you have a huge amount of Brazilians who are very low paid. With two minimum wages in Brazil, you’re very strained if you’re paying rent, if you’re paying for food and for fuel. There’s very little left at the end of the month.

When people post a show and people were asking, “Do you think you have enough money to pay for your monthly expenses?” a lot of people are saying no to that. Then you have indebtedness as an issue. As you mentioned, Lula has responded to that with several programmes. But one of the impediments to these policies being effective is that Brazil has a very high interest rate. That is a legacy of the Real Plan in 1994. When we controlled inflation, one of the elements of that plan was high interest rates. That has been a crucial characteristic of the Brazilian economy ever since. So indebtedness will be very difficult to deal with as long as we have high interest rates.

What I think is worth mentioning is that, just going back a little bit to Lulism and so on, and its constraints or its limitations, as I already mentioned, Lula delivered lower poverty rates and a stable economy, but without any radical changes in terms of the economic structure. I’m not saying that Flávio’s programme of government is better. It’s very unclear in its economic proposals. But there’s definitely a limit to the inclusion without structural change, or without challenging established elites, that Lula has promoted.

Lula, in some senses, is a victim of his conciliatory agenda, which makes him a very skillful politician, but brings limits when you are trying to please groups with very divergent needs and agendas. You’re bound to be unable to deliver radical change because, to do that, you have to actually step into very established interests.

For instance, if we go back again to Lula’s first election that he won in 2002, back then he assured markets by choosing a businessman as his vice president and promising to keep the main elements of his predecessor’s economic policy in place: inflation targets, primary budget surpluses, and a floating exchange rate. This macroeconomic tripod has become so key that nobody even mentions it anymore as something that’s challenged.

The Challenge for the Left Is to Offer a Political Project of Real Change

Rather than breaking sharply with the previous government, Lula signalled back then continuity in macroeconomic management by expanding social programmes. So the growth that he achieved and the inclusion were via taking people out of poverty and into the market, with real increases in minimum wages also boosting domestic demand. And as many have observed, it was a process of inclusion via consumption, essentially. People became consumers. The issue is that, when you’re a consumer, the state does not enter your life as a provider of rights, but as a tax collector.

You can see reflections of that in his government’s attempt to tax international purchases, aiming at websites such as Shein and Alibaba, which have grown immensely in Brazil. This tax was an attempt to help local businesses that are unable to compete with international brands, particularly Chinese. The reaction was so intense that the government has had to make a U-turn on that policy.

So the challenge for Lula and for the left in the world right now is to offer a political project of real change that can appeal to people’s aspirations. But this is not a very easy task, as shown by the difficulties of left-wing parties in various places, particularly in Latin America right now.

Religion Is Definitely a Big Factor Shaping Brazilian Politics

Christ the Redeemer statue.
Tourists enjoy the first sunset after a week of rain and thunderstorms from Corcovado Hill, overlooking Rio de Janeiro, Brazil, on March 3, 2013, with the Christ the Redeemer statue above the city. Photo: Kseniya Ragozina / Dreamstime.

Recent polling reveals one of the clearest religious divides in Brazilian politics: Flávio Bolsonaro has a substantial advantage among evangelicals, while Lula remains considerably stronger among Catholics. How decisive is this religious cleavage for the 2026 election, and what mechanisms actually convert religious affiliation into electoral behavior—pastoral leadership, church-based social networks, moral issues, digital communication, or broader perceptions of social order and threat?

Dr. Mara Nogueira: When I was talking about the polls in the beginning, I mentioned that Flávio Bolsonaro is leading amongst evangelicals, whereas Lula is leading amongst Catholics. In Brazil, religion is definitely a big factor that has been shaping society and politics for a longer period now.

It’s interesting to notice that Brazil is the only country in the world where we have observed a massive change in religious identity without any influence of the state. You have about a third of Brazilians right now, as shown by a recent research survey, who are evangelicals. If you look at Brazil in the 1950s, you had 90% of Brazilians who were Catholic back then. You have this huge change in religious identity in the country, which is bound to have a lot of societal consequences.

One of the things to notice is that the evangelical church has become, for a lot of people, the main way through which they find community and belonging, particularly in the peripheries of urban centers. In any peripheral neighborhood in Brazil, there are a number of evangelical churches. You might not find any sort of public services, you might not find many public schools or public health centers, but you will find evangelical churches almost anywhere in Brazil.

This religious identity is not just about values. It’s about people’s everyday lives, who forms their social networks, who they talk to, and how they form their values as well. When you mention that there are different aspects through which religion enters political life, I think the main one is through the formation of values. For years now, essentially, the ways that people see the world have been shaped by religious identities. When the electorate comes in and one candidate says things that are aligned with those values, this candidate is bound to attract more voters amongst those religious communities.

Obviously, it’s not just about values. You have different political figures in Brazil, like Silas Malafaia, for instance, who use their religious communities to support particular candidates. There is also pastoral leadership, as you mentioned: people who are leaders of religious communities, who really tell the community who to vote for.

Religion Shapes Electoral Behavior, but It Intersects with Other Identities

There has been a recent survey that Quest, alongside the Institute of Religious Studies in Brazil, has just published, and it shows a lot of interesting things about how religion shapes politics in Brazil. One of the things that it mentions is that when you think about people having religious identities, it’s not the only identity that they have.

For instance, if you take a person who is evangelical, the polls show that the majority of evangelicals vote for Flávio, but if you take, for instance, an evangelical person who lives in the Northeast and makes up to two minimum wages, there’s a big chance as well that this person might vote for Lula. So, you have these intersecting identities with religion, which also shape people’s votes, apart from religion itself.

One of the things that I thought was interesting that this survey showed is that about eight in 10 respondents were opposed to political discussions in churches. Around nine in 10 reject the presence of electoral candidates in religious services. Yes, religion might shape their identities, might shape their political votes, but people don’t want people asking for votes inside churches or asking for support or talking about politics inside churches. That doesn’t stop it from happening, but there is a rejection of that.

There’s an interesting point despite this idea that religion alone cannot explain people’s behaviors. There’s a new controversy every week in Brazil that is shaping the election. The most recent one has to do with Brazil’s patron saint, which is Nossa Senhora de Aparecida, or Lady Aparecida, who is Brazil’s patron saint.

Rumors are circulating that Flávio wins, due to an old bill proposed by one of his supporters to change Brazil’s patron saint, he will propose a change in Brazil’s patron saint. That has had such an effect that he had to record a video saying that he wouldn’t do that, holding a little doll of Lady Aparecida to cater to the Catholics. Because he can’t afford to lose. If you take people who are more educated, who are older, but are not very aligned with either of them, they are swing voters. So, the race is so tight that you can’t really lose voters in demographics where otherwise a candidate is more dominant. 

This anecdote shows the importance of religion in Brazil and how it’s really shaping people’s electoral behaviors, but at the same time, it intersects with other identities when you’re thinking about how people actually vote.

Lula Is Trying to Reach Evangelicals Through Their Other Identities

At the same time, the category of “the evangelical vote” risks obscuring major denominational, class, gender, racial, and regional differences. Are there signs that evangelical support for Bolsonarism is becoming more politically differentiated? And could Lula’s attempts to engage evangelical constituencies meaningfully narrow this gap, or has evangelical identification with the Bolsonaro camp become too deeply institutionalized?

Dr. Mara Nogueira: As I already said, what this survey that I was mentioning shows is that religion alone cannot explain it. You have all these other social differences—class, gender, race, but also regional differences—which are shaping people’s electoral identities and votes.

Even though religion alone also has an impact, not just because of values but, as I mentioned before, also because certain key religious figures, particularly in the evangelical church, have very strong political affiliations with Bolsonarism. I didn’t mention before that it’s not just about the presidential race, but also the Congress. You have a whole group in the Congress, which is the Bible group, which is very much aligned with evangelical identities.

When you’re thinking about religion, there’s also the Congress to think about. Because we are very focused on the presidential race—because obviously it’s the tight race, it’s the one that polarises Brazil the most—the race to the Congress, and the power that the Congress has gained recently in Brazilian politics, is also very worth talking about.

But in relation to your question more specifically, Lula trying to gain the evangelical vote through a particular lens, like the evangelical vote, will not be very successful. But he’s trying to reach the evangelical vote through their other identities. For instance, if you look at the survey that I was talking about, which was with people throughout the whole of Brazil and people who are religious independently of their religion, what the survey shows is that there are divides between evangelicals and Catholics, but there are also a lot of convergences. One of them is that they support Bolsa Familia as a social program.

When Lula increases the Bolsa Familia payments, he is somehow trying to cater to the evangelicals who are supportive of Bolsa Familia. When he bans betting in Brazil, he is catering to the evangelicals to an extent. Rejection of betting in Brazil was at 75%, so he’s definitely going to get to evangelical families as well.

Whether they’re going to swing the vote to him remains to be seen, but there are measures that he’s taking that aim at groups that will also be evangelical. If he tries to cater to evangelicals through their evangelical identity, it’s going to be ineffective because he doesn’t have a history of connection to evangelicals, and he’s going to look fake, and I don’t think that would be very useful for him.

Bolsonarism Is Part of a Global Phenomenon

Labour Day celebrations
Labour Day celebrations at Old Town Square in Prague on May 1, 2017, featuring a banner depicting democracy as a leaf eaten by caterpillars labeled Putin, Kaczyński, Orbán, Babiš, Trump, and Fico.
Photo: Jolanta Wojcicka.

Bolsonarism is frequently compared with Trumpism, and your work on revanchist populism situates Brazil within a broader geography of angry, restorative populisms. Yet Brazil differs sharply from the United States in its party system, religiosity, racial formation, labor informality, welfare state, and territorial inequalities. Which dimensions of Trumpism and Bolsonarism are genuinely comparable, and where does that analogy obscure more than it reveals? How would you situate Brazil alongside cases such as Milei’s Argentina or Bukele’s El Salvador?

Dr. Mara Nogueira: As I mentioned in the beginning, Bolsonarism in Brazil is part of a global phenomenon: the rise of the far right, or the authoritarian right, or revanchist populism, to use the term that Brian Sentner and myself have coined. It has to do with what I was talking about, which is this promise of radical change and this promise to retake the nation from undeserving populations. That is at the abstract level. But who those undeserving people are will be shaped by the different geographies and the different cultures and societies that we are talking about.

In the special issue that we had that talked about revanchist populism, one of the cleavages that we looked at in the US is this very clear division between the urban and rural vote. The urban vote tends to go to the Democratic Party, and the rural vote tends to go to Trump. In Brazil, we don’t necessarily have that.

You have the urban peripheries as key sites to think about swing votes—how peripheries have changed from supporting the left to supporting the right in 2018, and have remained divided ever since. What we see in Brazil, which is worth noting, is that urban peripheries are places where people are dealing with lack of infrastructure, where people are facing long commutes to work, and where people are using a very strained public health system.

Flávio Looks to Milei for the Economy and Bukele for Security

So, it ties back to that question of the government and of the state more broadly that I mentioned earlier: What’s the role of the state, and what is the state doing in my life? What candidates like Trump, Flávio, Milei, and Bukele promise is a liberal state in the economic sense and a strong state in the sense of controlling criminality and migration. Flávio, for instance, when he’s talking about his economic agenda and his agenda for public security, mentions Milei for the economy and Bukele for security. Those are two very important reference points for his campaign.

What you see is what the state should be doing. The state should not be taxing, and it ties back to that question that I mentioned earlier of how inclusion via consumption, on the one hand, as a policy, has turned people into consumers, and the demise of stable jobs. That’s not just a Brazilian thing. That’s also a very global phenomenon.

In Brazil, informality has been an issue for a much longer time, but uncertainty in the job market has become more relevant, and people become entrepreneurs as an individual response to problems around the lack of stable jobs. It turns people into entrepreneurs on the one hand and consumers on the other hand. For both of those positions in society, the state is not a provider of rights, it’s not a provider of services. The state is collecting taxes and regulating.

You see that, as I mentioned, just going back to the attempt of the state to tax international purchases. It’s a very interesting thing to look at, and how it backlashed against the government, because people want to consume, and they want to buy as cheaply as possible. That also has to do with their aspirations, which is another thing that I mentioned shaping people’s political choices and identities.

So, yes, there’s a lot of difference between Brazil and the US, but at the abstract level, you have that question around radical change and the role of the government. And this promise of freedom in the economic sense with conservatism and a strong state against migration and criminality.

Bolsonarism Is Very Much Alive and Will Stay with Us for Many More Years

And finally, Dr. Nogueira, the 2026 election appears to test two succession problems at once: whether Bolsonarism can survive Jair Bolsonaro through a wider political, religious, congressional, and digital ecosystem, and whether Lulism can survive beyond Lula’s personal authority. From the perspective of your work on space, labor, popular governance, and political affect, what would a genuinely post-Lula and post-Jair Brazilian political order look like? Which social forces are most likely to shape that transition?

Dr. Mara Nogueira: Unfortunately, Bolsonarism is very much alive and will last and stay with us for many more years, whereas Lulism is very attached to Lula at the moment. And that’s another one of the limitations of the Workers’ Party political agenda for Brazil, because there is no succession. Who is Lula’s successor? Fernando Haddad, for instance, who ran in 2018, didn’t attract as many voters as Lula does, and he’s not being very successful now against Tarcisio in Sao Paulo. He is Lula’s preferred choice to replace him in the future. But he doesn’t have the same charisma and the same capacity that Flavio has to attract his father’s voters. So, I don’t think you will see such a neat transition of voters from Lula to his successor as you see from Jair Bolsonaro to Flavio Bolsonaro, because they are related. But anti-Lula, anti-PT sentiment shapes a lot of people’s political choices.

If you were asking me how I see that in relation to my work, I already mentioned the changes in the labor market, which will also remain and will become even more relevant in the future. We are not seeing a movement towards more stability in jobs. On the contrary, with AI and other changes in the world, job stability is becoming more of a question. So, whoever wants to capture the political votes and also the political identities of people will have to deal with that change, will have to address people’s concerns and address people’s aspirations.

The other thing is social media, which we already talked about, that’s shaping how people consume content and news, and how they form their opinions. It is also not something that will change unless we have a very united front—not only in Brazil; it would have to be a more global thing—to regulate social media and to change the way algorithms and social media are working right now.

Unfortunately, I would like to have a more hopeful answer. But I think if Lula wins this election, I don’t see the Workers’ Party having a strong successor for the next round, for the 2030 election.

Young Voters Are Where Lula Is the Weakest

On the other hand, just going back to the polls, young voters are where Lula is the weakest. That’s another element to pay attention to. How do you capture the political vote of young people, or how do you cater to the needs of young people who are also dealing with the impact of climate change?

We didn’t talk about this during the interview because it’s not something that has been part of the political agenda at the moment. Neither Flavio nor Lula are very strong on climate change. Flavio is a climate change nihilist, whereas Lula has made some steps towards becoming a leader of the Global South in terms of the environmental transition and so on, but he also has such a strong attachment to the oil industry in Brazil. Thus, he doesn’t have a very stable position on the environmental agenda.

That might be something that could capture young voters, although it hasn’t played much of a role in this election contest, and could perhaps do so if someone appears on the left, such as Mamdani, whom you see in New York City. I think he’s one of the most interesting political figures on the left right now, because he’s promising radical change. The young voters and those struggling with all the issues that we’ve been talking about in this interview are hopeful together with him.

Associate Professor Nick Beauchamp.

Assoc. Prof. Beauchamp: Democratic Socialism Could Have a MAGA-Sized Effect Without Winning Majority Support Nationally

In this ECPS interview, Associate Professor Nick Beauchamp of Northeastern University examines the evolving relationship between MAGA, democratic socialism, political communication, and the institutional structure of American politics. Assoc. Prof. Beauchamp argues that MAGA’s dominance of the Republican Party should not be confused with uniform ideological agreement among Republican voters, emphasizing that “there’s a difference between how much the beliefs have spread and how much the ideology or the party has taken over.” He suggests that democratic socialism could exert comparable national influence even without achieving majority support, noting that a progressive or DSA-aligned faction could still have “similar effects nationally.” The interview also explores media selection, institutional trust, polarization, AI-driven political persuasion, and the persistence of anti-establishment politics.

Interview by Selcuk Gultasli

As the United States approaches the November 3 midterm elections, the political landscape is defined by an unusually narrow congressional balance, weak public evaluations of the economy, declining approval of President Donald Trump, and an election increasingly interpreted through attitudes toward Trump himself. At the same time, MAGA has become deeply embedded in the Republican Party, while Democrats remain divided over how far an economically populist and democratic-socialist agenda should shape their response to Trumpism. Against this backdrop of personalized politics, ideological polarization, institutional conflict, and an increasingly fragmented information environment, the relationship between insurgent movements and the established two-party system has become especially consequential. 

In this interview with the European Center for Populism Studies (ECPS), Associate Professor Nick Beauchamp of Northeastern University’s Department of Political Science and Network Science Institute offers a structural interpretation of the apparent asymmetry between MAGA’s transformation of the Republican Party and democratic socialism’s more contested position within the Democratic coalition. Rather than treating MAGA as equivalent to the Republican electorate as a whole, Assoc. Prof. Beauchamp stresses that “there’s the MAGA further-right faction and then the center-right faction. Those two things still exist.” He consequently distinguishes between the diffusion of ideological beliefs among voters and the institutional capture of a political party: “there’s a difference between how much the beliefs have spread and how much the ideology or the party has taken over.”

That distinction underpins one of the interview’s most consequential observations. Assoc. Prof. Beauchamp argues that democratic socialism does not necessarily have to become nationally majoritarian in order to acquire transformative political influence. Even if the Democratic Socialists of America (DSA) or the broader progressive left were unable to move substantially beyond their current “core of urban, educated, young, left-leaning liberals,” he maintains that “they could still have similar effects nationally.” There is also, he adds, a possible route toward a broader populist coalition appealing to “economically distressed rural or suburban voters,” although such expansion is “not necessary for having a MAGA-sized effect.”

More broadly, Assoc. Prof. Beauchamp situates both MAGA and democratic socialism within the institutional architecture of American politics. Because the presidential and first-past-the-post systems sustain two large parties, he argues, ideological movements operate as factions competing for control within them. Political outcomes therefore depend not only on ideological appeal but also on contingency: “Trump almost lost the primary in 2016, and Sanders almost won the primary in 2016.” Had those outcomes shifted, he observes, “we’d be living in a very different world.” 

The interview thus moves beyond a simple comparison of left- and right-wing populism to examine how factional capture, institutional structure, media selection, political communication, AI-driven personalization, and anti-establishment sentiment may shape the next phase of American democracy.

Here is our interview with Associate Professor Nick Beauchamp, edited lightly to enhance clarity, readability, and overall flow for publication.

Trump’s Unpopularity Adds to Republican Midterm Problems

No King Protests.
Demonstrators at The People’s March, an evolution of the Women’s March, NYC, January 18, 2025. A protester holds a sign reading “Presidents Are Not Kings.” Photo: Erin Alexis Randolph.

Professor Beauchamp, welcome! Let me begin with the broader meaning of the November 3 midterm elections: The November 3 midterms are taking place with an exceptionally narrow congressional balance, weak evaluations of the economy, and Donald Trump remaining unusually central to an election in which he is not himself on the ballot. Should we understand this primarily as a conventional midterm judgment on an incumbent administration, or as a broader referendum on Trumpism as a governing project and on the MAGA transformation of the Republican Party?

Assoc. Prof. Nick Beauchamp: It’s a little bit of both. In general, based on historical patterns, you would expect the incumbent party to lose ground simply because it’s a midterm election. When you add the poor state of the economy, particularly inflation, you would expect even greater difficulties for the incumbent party.

Then there is Trump’s own unpopularity, reflected in his low approval rating, which may or may not be separate from his role as an ideological figure within the MAGA movement.

So, whether we can identify an additional effect specifically attributable to Trumpism or MAGA, beyond all these other factors, is difficult to say. Given the broader circumstances, we would already expect the incumbent party to be struggling in a midterm election.

MAGA Is a Faction—but It Now Controls the Party

The Republican Party has changed markedly from the Reagan-era combination of free trade, limited government, and internationalist conservatism toward economic nationalism, immigration restriction, cultural conservatism, and a stronger conception of executive power. From your perspective as a scholar of ideology and political text, do you now see MAGA as one faction among several inside the Republican Party, or as the dominant ideological grammar through which most Republican candidates are compelled to communicate?

Assoc. Prof. Nick Beauchamp: Those two things don’t have to be incompatible; it can be both. A theme I’ll probably return to is that MAGA is a faction within the Republican Party. There are two broad factions within the party, the farther right and the center right, and similarly, there are two factions within the Democratic Party, the farther left and the center left.

At the moment, the Republican Party apparatus has shifted rightward because the farther-right faction represented by Trump has taken over, beginning with the 2016 primary. But there are still other factions within the Republican Party that continue to operate, even if they are, as you were saying, compelled to use the dominant grammar of the faction that now controls the party.

Trumpism and Trump Are Very Well Fused

Jake Angeli or QAnon Shaman was among those who participated in the riots initiated by former US President Donald Trump at the Capitol, Washington D.C. on January 6, 2021. Photo: Johnny Silvercloud

The 2026 campaign has become highly personalized around Trump, with loyalty to him functioning as an important criterion of Republican identity. How should we analytically distinguish Trumpism as an ideology from Trumpism as a leader-centered political relationship? If the presidency, the movement, the party, and the leader increasingly become rhetorically fused, does this change the way voters process political information and partisan identity?

Assoc. Prof. Nick Beauchamp: That’s a hard question. The sense in which they are potentially more readily fused than some combinations of leader and ideology is that leaders and ideology, no matter what your ideology, tend to be fused together in various ways. Regardless of the ideology, many voters take their cues from leaders under any circumstance.

The sense in which it is more fused for the current Republican Party is that the ideology itself tends to be more authoritarian in its structure and therefore has a much more directly and explicitly privileged role for the leader. So, in that sense, the ideology and the leader are naturally compatible with each other, in the way that maybe there’s a little bit of tension between a strong leader and the more traditional liberal individualist ideology.

So, they’re definitely very well fused, and in part that’s just due to the compatibility between the two of them at this particular moment.

Left and Right Populism Both Emphasize Enemies

Right-wing populism under Trump often constructs several antagonisms simultaneously: ordinary Americans against elites, the nation against immigrants or cultural outsiders, and the elected president against institutions that constrain him. In your work on political language and stance detection, how important is this combination of moral judgment, identity, and blame in making populist messages especially effective?

Assoc. Prof. Nick Beauchamp: Maybe the answer is similar, in the sense that both left and right populism, in particular, tend to put a pretty strong emphasis on enemies. Often, the enemies are different versions of the elite, whether the elite are the rich or the cultural elite. Certainly, during a period of anti-establishment fervor right now, both can agree that the establishment, although they disagree about what the establishment is, is a locus for the enemy.

So, in a sense, that is one of the symmetries between the further left and the further right. I’m not somebody who believes that there are lots of symmetries between these two sides, but that’s certainly, structurally, one of these things.

It’s particularly, again, compatible with far-right populism because, along with authoritarianism, you tend to have the opposites—the enemy—that are structurally playing an important role in these things. So, yes, I’d say that having a distinct enemy, or indeed many different enemies, is really constitutive of the ideology and thus feeds into the engine of the far right in the US.

Loss of Institutional Trust Depends on What Institutions Do

The current debate over American democratic backsliding centers on executive power, attacks on institutional constraints, media freedom, immigration enforcement, political retaliation, and the legitimacy of opposition. But democratic erosion also depends on how citizens interpret those developments. To what extent is the durability of democratic norms now a problem of political communication—specifically, whether voters perceive courts, election officials, journalists, universities, and civil servants as legitimate referees or merely as partisan actors?

Assoc. Prof. Nick Beauchamp: That’s a tricky question. The literature on faith in democratic institutions is often portrayed as a matter of communication—showing that these institutions are unbiased, procedural rather than personal, and have these other characteristics. Often, that’s portrayed, as your question was implying, as a task of political communication.

Maybe I’m just an optimist. But my sense, at least in the US context, is that the loss of faith in institutions is driven primarily by what those institutions do, not by how they’re packaged. So, when the courts or the Department of Justice are seen to be operating in a fairly methodical and law-oriented way, it’s very hard to re-describe all of that as unjust. Conversely, when they’re acting in an unjust or personalized way, it’s hard to re-describe that as just.

Again, this is maybe just me being an optimist, but the fundamental problem with loss of faith in democratic institutions, at least maybe just on the left side, is due to how they’re actually operating, not a matter of communication. That doesn’t change the fact that there are other sources of loss of faith in democratic institutions, such as believing that there’s widespread fraud in mail-in voting that has no particular grounding in the truth and thus must be driven by political communication. Maybe there is a bit of an asymmetry there between the two.

A Democratic Congress Would Intensify Confrontation

Trump supporters marched toward Capitol Hill on January 6, 2021, in Washington, D.C., USA. Photo: Dreamstime / © Bgrocker

If Democrats were to secure majorities in both the House and the Senate after the midterms, how consequential could that be for the remainder of Trump’s presidency? Beyond blocking legislation, could a Democratic Congress meaningfully challenge Trumpism through oversight, investigations, subpoena power, appropriations, confirmation politics, and the defense of institutional autonomy? Or, given the intensity of partisan polarization and the growing tendency to portray institutional checks as illegitimate obstruction, might divided government simply shift the conflict from electoral competition toward an even more confrontational struggle between Congress and the executive?

Assoc. Prof. Nick Beauchamp: It certainly will shift the emphasis to an even more confrontational struggle. If the Democrats take the House in particular, surely there will be a bunch of investigations. If they take the Senate, there will be larger fights about confirmations.

Whether either of those things has direct effects on policies will depend on the bills they’re trying to put through. Trump, as we know, has not had a particularly strong emphasis on legislating. It’s part of their philosophy of executive power, and they much prefer to do things through executive orders and other direct effects. So, the ability of Democrats to block bills might not change things that much, but their ability to hold hearings, in particular, will give them an opportunity to raise the salience of all issues and to have an ongoing narrative.

The big challenge for them in that case will just be picking and choosing, because there are literally hundreds of different things that they could choose to investigate or prosecute, and there’s probably a dozen different reasons that they could justify at least having an impeachment vote.

So, the challenge for them, from a political communication perspective, from a PR perspective, is going to be: how do they sequence these things to keep the attention up? That’s not an easy task. As a media consultant or political consultant, I have no idea how they’re gonna do it, but, again, strategically, if they’re smart, they’ll figure out a way to organize the television narrative to keep things moving along for the next two years. That will certainly lead to much more confrontation if they’re successful in that strategy.

What Media Make Salient Has Large Political Effects

Your research shows that media bias can operate not only through partisan wording but through the strategic inclusion or omission of events, even in outlets with strong norms of objectivity. In the highly polarized 2026 campaign, is the more consequential form of media influence often not what outlets say, but which facts, actors, conflicts, or consequences they choose to make visible—or invisible—to their audiences?

Assoc. Prof. Nick Beauchamp: That’s been a perspective I’ve been exploring and testing in research for a number of years now, because there are all these norms, particularly in the major media, about non-bias and so forth. That shapes the way they describe what they’re talking about. But there are very few norms about what they choose to talk about or not, although people try to bring this up occasionally. As a result, they’re fairly unconstrained in what they choose to focus on.

In many ways, this has more latitude in intra-party disagreements. So, the New York Times or other arguably liberal media outlets can choose which things to report on, and those choices can have strong effects on intra-Democratic, intra-left disagreements. If they choose to focus, or if the party apparatus chooses to focus a lot, on what a particular YouTuber has been saying, whether various candidates have an opinion about this YouTuber, or, most recently in the Boston Globe, what happened in a very small bar in western Massachusetts, they might not be directly biased in terms of what they’re saying about it. But the fact that they focus on these particular things has strong effects on these intra-party arguments.

Similarly, they talk more or less about what’s going on in Gaza, or they talk more or less about Trump’s corruption. Or, to choose another example from the headlines just today, if Barry Weiss, who’s taken over the long-running 60 Minutes show, decides not so much to change the tone of the show but to change who’s being interviewed by the show, that, too, has lots of downstream effects on where the attention of viewers is, what kind of judgments they’re making, and what things they consider salient or not for the upcoming elections.

So, much more than changes in their language, it’s changes in what they’re choosing to report on. Those do have large effects, particularly in the primary season for the general election now and again comes around.

Compartmentalized News Is Not Necessarily a Problem

If news organizations on the left and right systematically emphasize different events, different moral stakes, and different political actors, are American voters effectively inhabiting parallel campaign realities? And does this make it harder for elections to function as shared democratic judgments, because citizens may no longer be evaluating the same set of political facts?

Assoc. Prof. Nick Beauchamp: This is where the normative questions diverge from the descriptive questions. Most of the research I’ve done has been empirical and quantitative, looking at these selections and the effects of the selections. Then there’s a normative question: what do we think about that? What should be done about that? That one is more of a subjective perspective.

My perspective is that the selection effects are, in some ways, inevitable—you have to choose, because there’s a finite amount of space and a finite amount of time to report on things. The main problem is not so much the choice, but that the choices themselves are hidden from the viewers. They’re not made explicit as part of the editorial or reporting process.

So, for me, it may not be a problem if there’s a bunch of compartmentalized news organizations that have different foci, as long as the news consumers understand how that works and make their choices in an informed way. This is where I diverge a little bit from some of the people in the polarization world who think that every news organization should cover all the articles in an equally unbiased way.

I’m very cognizant of the fact that this marketplace of ideas does not necessarily work very well in practice, but it still seems the best of a number of incomplete or insufficient solutions here. So, yes, there is this tendency towards bubbles, as they call it, but it’s better to be transparent about the bubbles than to try to erase them altogether.

Authoritarian Ideology Pairs Leaders with Enemies

Immigration remains one of the most durable MAGA issues, combining border control, sovereignty, crime, demographic anxiety, and national identity. From the standpoint of political communication, why is the language of “invasion,” threat, or loss of control so effective? Does anti-immigration politics work primarily because of policy concerns, or because it provides a morally and emotionally simplified narrative that links cultural change to political grievance?

Assoc. Prof. Nick Beauchamp: This gets back to your earlier point about having enemies. We know that, structurally, part of authoritarian ideology is to have an authority figure that you revere and, on the opposite side, a series of enemies that are challenging the structure or have already ruined the structure that needs to be reclaimed from them.

The anti-immigration politics of Trump, in particular, fits into that structure pretty well. But structurally, it doesn’t have to be anti-immigration. It can, in fact, be trans people right now, and it has historically been Black people and various other minority groups and so forth. All of those have slightly different ways of framing the enemy problem, but structurally, they’re similar.

Immigration is certainly well suited to it, and we see that in quite a lot of far-right European parties and so forth. But there’s nothing necessarily about immigration per se that doesn’t function structurally similarly to other out-groups like trans people, Black people, and other minority groups that are threatening the power structure that authoritarians prefer.

Economic Grievances May Be More Fixable Than Identity-Based Enemies

A homeless US Army veteran sits on a street corner in Mesa, Arizona, holding a sign asking for help because he is hungry. Photo: Vicki Been / Dreamstime.

The current US landscape contains two different populist projects. MAGA tends to define “the people” in national-cultural terms against elites, immigrants, globalists, and liberal institutions, while democratic-socialist actors tend to define “the people” socioeconomically—as workers, renters, debtors, and consumers confronting billionaires, corporations, and concentrated wealth. From your perspective, how different are these two populisms in their communicative structure, emotional appeal, and capacity to build durable coalitions?

Assoc. Prof. Nick Beauchamp: That again gets back to the enemy structure, where both of them have things that they’re opposing, both of them have things that they consider to be responsible for the problems here. But, of course, they target different things.

In terms of their capacity to build durable coalitions, both of them, obviously, historically, are quite durable as ideologies, in part because neither of them manages to solve the purported problem that they point to.

Going further in terms of their capacities, one would have to get into the actual truth of the matter: whether a series of policies that progressively restrict immigrants, liberal institutions, and so forth would feed back on itself and produce a more—Jonathan Bein—secure, happy, and wealthy world, or whether that sequence of policy pursuits would, in fact, work counter to that.

Similarly, you would have to answer whether an ideology that’s directed towards supporting debtors and against billionaires would produce a better or wealthier society. My version is that I tend to lean towards the latter, and so, in a sense, one might be more durable than the other. Although perhaps it’s not durable in the sense that one of these sets of things—the economic ones—are potentially fixable, whereas the existence of immigrants, liberal institutions, minority groups, and so forth is not something that is likely to be fixed, absent some extreme set of policies.

MAGA and Democratic Socialism Are Both Party Factions

One of the most striking asymmetries of the current party system is that MAGA has become a governing project and a dominant force inside the Republican Party, whereas democratic socialism remains influential but contested within a much broader Democratic coalition. Is this principally an organizational difference, a media and communication difference, or a difference in how effectively each movement has translated grievance into a simple and emotionally resonant political identity?

Assoc. Prof. Nick Beauchamp: As with all your questions, it’s a little bit of all these things. What I’m coming back to repeatedly is that these are both factions within these parties. Because of our presidential system, because of our first-past-the-post, winner-take-all electoral system, we have two parties, and so the structure, essentially, of our political system is a hierarchical tree, where you have two parties here. Then, within each of the parties, you have the more extreme and the more centrist faction, and all those factions continue to exist, even with Trump and so forth.

The importance of that is to be cognizant of how important accidents and contingency are. Like, Trump almost lost the primary in 2016, and Sanders almost won the primary in 2016. If either of those things had happened, we’d be living in a very different world, because a different faction would have taken over each of those parties under each of those circumstances.

And we’d have a world in which we’d be talking about Sandersism or whatever; we’d be talking about that versus center-right Republicans. Had political opinion shifted by only 10 points or so in these primaries 10 years ago, maybe the current faction that’s dominating in the Democratic Party, which is the center-left faction, might be more durable than the center-right faction was. The center-right faction obviously had lots of concentrated wealth, but didn’t have quite as much cultural clout, whereas the Democratic faction that currently runs the party has both a lot of wealth and a lot of cultural capital.

So, it may be that we’ll see this recurrent pairing between the furthest, most extreme faction on the right and the centrist faction on the left. But again, a lot of this really depends on the contingency of national presidential politics and who runs and who wins in a couple of years.

The Far Left Could Have a MAGA-Sized Effect Without Majority Support

Bernie Sanders and Alexandria Ocasio-Cortez.
Bernie Sanders and Alexandria Ocasio-Cortez at the “Bernie Is Back” political rally in Queensbridge Park, Queens, New York, on October 19, 2019. Photo: Aleksandr Dyskin / Dreamstime.

The democratic-socialist current has gained visibility through Bernie Sanders, Alexandria Ocasio-Cortez, DSA-backed candidates, and a younger activist constituency, but its strongest support remains concentrated in metropolitan areas and particular primary electorates. Do you see democratic socialism developing into a genuinely national current inside the Democratic Party, or is its ideological and geographic appeal still too uneven to reshape the party in the way MAGA reshaped the GOP?

Assoc. Prof. Nick Beauchamp: Maybe there, too, I’d push back a little bit on the degree to which MAGA has reshaped the GOP. It certainly reshaped the GOP in the sense of the party itself, the candidates, and what the candidates are doing. But it’s still the case that, at least among voters, and probably even among the actual representatives, if they were able to honestly respond to surveys or questions, there’s the MAGA further-right faction and then the center-right faction. Those two things still exist.

By analogy, you could have very much the same thing happening on the left, where the progressive or maybe DSA faction, if that’s what it ends up being called, wins the primaries, takes over the Democratic Party, the Democratic Party wins the presidency, and takes over the reins of the government. Structurally, you’d have something very similar, where it would seem that the far left has become dominant. But in terms of the actual opinions of the actual people, it would be analogous to what’s happened with MAGA, where, if you actually look at the surveys that ask people what their views are, probably only half of Republicans and therefore only maybe 1/6 or so of the actual country shares these core, strong far-right beliefs.

So, there’s a difference between how much the beliefs have spread and how much the ideology or the party has taken over. In that sense, even if the DSA couldn’t, or the far left couldn’t, extend beyond their core of urban, educated, young, left-leaning liberals, they could still have similar effects nationally.

That said, there’s also a pathway towards an even broader populist movement where this is what they want, where they appeal to economically distressed rural or suburban voters that aren’t the traditional far left of the Democratic Party. That’s certainly possible, but it’s not necessary for having a MAGA-sized effect.

People Can Still Learn in a Polarized World

Your work on online political conversations found that people often engage across wide ideological divides and that negative or unpleasant exchanges can sustain participation, while extended interaction can sometimes bridge differences rather than simply reinforce information bubbles. Does that finding still give grounds for optimism in the current environment, or have social-media incentives become so dominated by outrage, identity signaling, and algorithmic amplification that cross-partisan argument now more often deepens polarization than reduces it?

Assoc. Prof. Nick Beauchamp: The nuance to emphasize there, in terms of my own research, is that I’ve looked at long-term changes in opinion—radicalization, shifts in people’s positions, or at least how they talk on social media. But one of the things we’ve tended to find is that, while there can be large shifts over time, these tend to occur across smaller differences rather than across the partisan gap between the two sides.

You can still have long-term shifts, long-term changes, long-term evolution, and, if you want to be optimistic, long-term learning, without necessarily having this huge conversation across gigantic political divides. There’s this tendency to lose faith in the deliberative system because the far left and the far right can’t talk to each other, but that doesn’t necessarily have to be the case for people to move, change, and learn more as they go along.

Maybe across the exact middle, there’s going to be a problem because, as people become more polarized or learn more about politics, that gap is large. But at the same time, what we’ve learned is that this unidimensional ideological spectrum doesn’t really capture the way actual people’s opinions work. Actual moderates, or even liberals or conservatives, have a mixture of different policy opinions. As a result, you can have people talking to people about specific policies where they don’t necessarily disagree very much, even across apparently wide divides in their overall voting politics.

So, all of this is, in some ways, a more optimistic view that, even in a heavily polarized world, you can still have changes in people’s views and learning, and become more knowledgeable about politics through these smaller, more gradual changes in conversations.

AI Is Not Fundamentally Different from Existing Campaign Practices

AI, artificial intelligence, and the concept of fake news, misinformation, and disinformation: A man uses his smartphone displaying the red text “Fake News,” surrounded by related keywords. Photo: Dreamstime.

Your recent work on personalized large language models shows how systems can adapt to users’ histories, preferences, and evolving beliefs. In an electoral context, does this create the possibility of a qualitatively new form of political persuasion—where campaigns no longer send one message to millions of voters but generate millions of individually tailored messages, each calibrated to a person’s ideological priors, emotional triggers, and political history? Can AI make political persuasion radically more personalized?

Assoc. Prof. Nick Beauchamp: Now we’ve moved on to the AI side of things. Often, my perspective there is that, despite what the discourse says, at least at the moment, what AI is doing is not fundamentally different from what people are already doing.

The move towards personalized persuasion, micro-targeting, and messaging has been happening in politics for decades now. The dream has always been that, even if the blanket television advertisement doesn’t have much of an effect, maybe if we find just the right message for just the right people by measuring their views very precisely and delivering just the right thing to each door, we can get much more leverage than with these blanket approaches.

In my reading of the research and the evidence, this may be true in a laboratory setting, but in the real world, the overall effects are fairly small in terms of persuasion. The additional effects of personalized persuasion are even smaller; they’re very uncertain outside of the laboratory, even inside the laboratory.

There’s an empirical limit on just how well this can work, due to the inherent noisiness of the human mind. Then the question is: if we have the ability to ramp this up through AI, where we can call up each individual person and have a long conversation with each of them on the telephone, with an AI on the other side, can we get some miraculous additional boost?

The evidence we already have suggests that there are inherent limitations on just how far that can go and that, even though it can probably increase the amount of harassment we all get from campaigns, it might not really change the discourse, particularly when both sides have the capacity to use the same tools.

Personalized Messages Are Not Necessarily Bad for Accountability

If AI-generated political communication becomes increasingly personalized, what happens to democratic accountability? A candidate might present one version of immigration, another of taxation, and another of foreign policy to different voters without those messages ever entering a common public space. Could AI therefore move campaigning from micro-targeting toward something closer to individualized ideological worlds—and make it harder for journalists, opponents, or voters to hold politicians accountable for a coherent public position?

Assoc. Prof. Nick Beauchamp: That, too, is a similar type of question, where we’ve had a lot of these effects already operating before AI. Obviously, within the world of social media studies, there has been a huge amount of attention to bubbles. This is not necessarily about political campaigns, or just about algorithms or other types of things where everybody’s getting their own world, as it were.

What the research suggests is that, again, here too, there are inherent limitations on this: the idea that somebody would be completely in a bubble and unaware of all the other things going on out there just is not the way social media or human interactions actually work.

They could certainly try to make it more targeted to emphasize certain things that matter to each voter. But I don’t think that would necessarily entail voters losing knowledge about other things outside of their world. Without that loss, it’s not necessarily normatively bad if individuals learn more about the things they care more about.

So, again, this is AI aside, just saying that it’s not necessarily the case that personalized messages or campaigns are bad, because maybe a climate-sensitive moderate who’s trying to choose between Democrats and Republicans could really benefit from learning more about the climate policies of the two candidates. As long as that doesn’t exclude their knowledge of the other things, it’s not necessarily bad for democratic accountability, public knowledge, voting, or that sort of thing.

Isolationism Ends When American Dominance Is Challenged

The Iran war has exposed a significant tension within Trumpism: one strand of MAGA rejects “endless wars,” another favors overwhelming force when US power or prestige is challenged, while traditional Republican hawks remain influential. Does this suggest that “America First” is less a coherent foreign-policy doctrine than a flexible political narrative? And from a communication perspective, how can the same movement successfully frame both non-interventionism and military escalation as expressions of the same nationalist principle? How should we understand the tension between “America First” and military intervention?

Assoc. Prof. Nick Beauchamp: I don’t know. I agree that that’s a contradiction. I’m not a campaign strategist for the right, so I don’t really know how to sell those two things. I guess one would try to understand them from the framework of the authoritarian mindset, where your ideal is a world of uncontested American hegemony, where there are no wars and there’s no intervention. They leave us alone in the sense that America is not being attacked. But we’re not being left alone in the sense that America still has economic domination and military bases around the world. There’s no effort to rein those things in prior to any of these wars starting.

On the international stage, maybe the position of America is closer to the authoritarian ideal than it is domestically, in the sense that America’s dominance in the world has been fairly unique, or at least there have only been a few countries in all of human history that have been that dominant. So, it’s closer to what their utopia would already be.

In a sense, they can speak about America First and isolationism in the context of that utopia, but as soon as there’s any challenge to that utopia, where Iran or the Palestinians or other types of groups are pushing back against it, then the traditional structure of suppressing the enemies comes back.

Those two poles go together. In the US context, the story is that the enemies have largely ruined the greatness of America, and it needs to be reclaimed. Whereas in the external context, it’s more like the greatness of America is already in place to some degree, and these things just need to be suppressed.

The Anti-Establishment Mood Will Continue to Shape US Politics

Finally, looking beyond the midterms, what indicators would you watch to judge the future direction of American politics: whether MAGA can survive Trump as a durable ideological movement; whether democratic socialism can move from insurgency toward broader influence inside the Democratic Party; whether institutional trust continues to erode; and whether AI-driven political communication further fragments the public sphere? In other words, are we moving toward a durable system of competing populisms operating inside increasingly personalized and technologically segmented information environments—or is there still a plausible route back toward a more shared, deliberative democratic politics?

Assoc. Prof. Nick Beauchamp: There are six big questions. Maybe working backwards, shared deliberative democratic politics was largely a fiction, or, if it existed, it was a brief product of a very limited television media environment in the 50s, 60s, and 70s. So, I don’t think there’s a route back to this, if it ever existed. Nor do I normally think that we necessarily want such a route as believers in democracy and so forth.

A fragmented media landscape with personalized news, personalized campaigns, and so forth is compatible with deliberation, as long as one’s able to explore this space freely and is not completely unaware of the things going on outside of it. That said, there are much more serious problems with democratic institutions. A lot really turns on the contingency of power in the US or even in the world.

Presumably, in 2028, some form of MAGA Republican, whether it’s J.D. Vance, Trump again, or some other figure, will probably be representing the Republican Party. So, it’s hard for me to believe that, absent some giant catastrophe, the center-right faction, which I still think exists, is gonna succeed in taking over the party. Usually, that happens after the party’s in the wilderness for a while, when you have this change of power.

So, the bigger question is going to be whether that MAGA candidate, whoever they are, is running against a progressive-left candidate or a center-left candidate. In terms of gaming out the election, if it’s a center-left candidate—and there are many more strong center-left candidates than there are progressive candidates, just in terms of polling at the moment—it’s gonna be a structurally challenging approach for the Democrats, because they’re going to be working within what I presume will still be an anti-incumbent, anti-establishment, pro-populist mood, both on the left and the right, and they’ll be running a more centrist establishment figure.

That figure will try to present themself as a figure of change, often probably using strong anti-MAGA or anti-Trump language and so forth. But they won’t necessarily be proposing anti-establishment policies in many cases. So, that’s going to create an interesting structure where, as they are in various primaries, the center left will be adopting many of the tones of the anti-establishment, but not many of the policies, while running against a far-right candidate who will presumably still be running on these very anti-establishment policies, but also will be running as the party that has been running the country for four years.

So, in that case, it’ll be an interesting mix of anti-establishment policies and pro-establishment identity or messaging on both sides. If, on the other hand, the contingency is such that a DSA or far-left candidate wins on the Democratic side, then we’d have a very different debate happening here, and the possibility of a very different set of outcomes.

So, again, unfortunately for scientists who like to study regularities rather than accidents, a lot of these things really depend on the accident of what’s going to happen. The only thing we can be fairly confident of is that I expect this anti-establishment mood will continue and will be shaping the environment in which these figures are contesting things in the near future.

Professor Damir Kapidžić.

Prof. Kapidžić: Bosnia Faces Not Only Illiberal Normalization but the Slow Death of Its Institutions

In an interview with the ECPS, Professor Damir Kapidžić examines Bosnia and Herzegovina’s October 4 elections through the intertwined lenses of ethnonationalism, democratic erosion, patronage, institutional paralysis, and foreign influence. He argues that the country’s principal democratic danger lies less in dramatic constitutional breakdown than in the “slow death” of institutions gradually weakened by illiberal practices, elite capture, and political incentives that reward dysfunction. Professor Kapidžić also highlights the durability of ethno-national patronage, the limits of civic alternatives, and the persistence of war memory and religious identity in structuring political competition. Looking beyond the elections, he cautions that Bosnia remains “stuck in the past,” with democratic renewal unlikely without changes in both domestic incentives and the wider external environment.

Interview by Selcuk Gultasli

Bosnia and Herzegovina approaches its October 4 elections at a moment when the country’s post-Dayton political order is once again under pressure over statehood, entity autonomy, ethnic representation, and democratic legitimacy. The campaign is shaped less by a conventional left-right divide than by competing visions of citizenship, constituent peoples, sovereignty, and the future of the Bosnian state. Against this background of ethnonationalism, populism, democratic erosion, and geopolitical influence, the elections offer an important vantage point from which to assess not only who will govern, but also the deeper institutional structures that continue to constrain Bosnia and Herzegovina’s democratic development.

In this wide-ranging interview with the European Center for Populism Studies (ECPS), Professor Damir Kapidžić, Professor of Comparative Politics at the Faculty of Political Science and Director of the Institute for Social Science Research at the University of Sarajevo, argues that Bosnia’s most consequential democratic danger may not take the form of spectacular constitutional collapse. Rather, it lies in the gradual erosion and paralysis of institutions. “We do see the possibility of what I would not call a dramatic constitutional breakdown, but rather a slow death,” he warns, explaining that institutions can simply cease to function when government formation, regulatory bodies, or judicial appointments are left indefinitely unresolved. In his assessment, “the gradual normalization of illiberal practices is likely to continue,”while “a more likely scenario… would simply be a slow demise.”

Professor Kapidžić situates this institutional vulnerability within the contradictions of the Dayton system. While power-sharing has helped prevent renewed large-scale intercommunal violence, he argues that political elites have also “been able to capture the system for their own purposes.” The resulting elite consensus, he observes, has often centered not on effective governance but on “keeping the rule of law weak, not resolving wartime legacies, and capturing state institutions.”

These dynamics are reinforced by deeply embedded patronage networks. Coalition negotiations, Professor Kapidžić notes, are rarely programmatic; instead, they revolve around “the division of power and resources rather than the creation of policies.” Ethnonational parties therefore operate not only as guardians of identity but also as gatekeepers of material opportunity, presenting themselves as protectors of their communities’ access to “resources and employment.”

Looking beyond October 4, Professor Kapidžić remains cautious about the prospect of democratic renewal. Bosnia, he argues, is “very stable, but also stable in a negative sense,” with progress occurring “either very slowly or not at all.” The deeper problem is a political order “stuck in the past”—not simply the wartime past, but “the past 30 years of very little changing.” Without altered domestic incentives and a transformed external environment, Bosnia risks remaining trapped in what he describes as a recurrent political loop, “without clear signposts, clear guidelines about the possibilities, or a clear path forward.”

Here is our interview with Professor Damir Kapidžić, edited lightly to enhance clarity, readability, and overall flow for publication.

Bosnia’s Elections Reflect Deeper Ethno-Political Divisions Over What the State Is and Should Become

Bosnia elections.
A voter casts a ballot against the backdrop of the flag of Bosnia and Herzegovina. Photo: Oleg Kachura / Dreamstime.

Professor Kapidžić, welcome! Bosnia and Herzegovina enters the October 4 elections amid renewed disputes over statehood, entity autonomy, ethnic representation, and democratic legitimacy. Looking at the campaign as a whole, is this primarily an election about who governs—or, more fundamentally, about what kind of state Bosnia and Herzegovina should be?

Professor Damir Kapidžić: In its basic sense, the election is about who will govern for the next four years. But in a broader sense, it is also about competing visions of what the country actually is and what it should become in the future. These visions usually do not collide directly because the parties are not competing for the same voters; they primarily seek support within their own ethnic groups. It is something that I call a sub-divided party system with sub-groups, where competition actually takes place between parties representing the same ethnic group.

Within each group—among Serbs, Croats, or Bosniaks—there is relatively little dispute over the broader vision of how the state should be organized. The major disagreements lie between the three groups, but they are not competing for the same electorate. So, essentially, what we see in the electoral arena is a manifestation of the deeper ethno-political divisions within society.

Power-Sharing Preserved Peace but Failed to Produce the Elite Compromise Bosnia Needs

In your work, you argue that the Dayton system brought peace but failed to overcome tensions generated by ethnic patrimonial elites, weak rule of law, and unresolved wartime legacies. Three decades later, has power-sharing become part of the problem it was originally designed to solve by institutionalizing ethnicity as the principal language of political competition?

Professor Damir Kapidžić: Yes, this is a trick question, because power-sharing has both positive and negative sides, and weighing them against each other can be complicated. Let’s just recap. It has been more than three decades since the war in Bosnia-Herzegovina ended and the Dayton system was put in place, and during that time we have not seen a single major incidence of violence between communities. There has been lived violence, but not known physical violence. This is largely due to the power-sharing system.

At the same time, however, elites have been able to capture the system for their own purposes. This is a key element of consociationalism, the type of democracy established through the Dayton Peace Agreement in Bosnia-Herzegovina: elites are needed to represent the interests of their own groups. But the thinking behind this is that those elites should also be willing to compromise with one another, and that is what we have not seen.

The only compromise that has happened is exactly along the lines you mentioned and that I have written about: keeping the rule of law weak, not resolving wartime legacies, and capturing state institutions. There is agreement among elites on that, but not on how to govern the country effectively or how to make compromises. That is the element of the Dayton system that has never really come forward. Because if elites had the ability to compromise, they would also be able to address the first question: what kind of state do you want Bosnia-Herzegovina to become?

Bosnia’s Populist Polarization Operates Within Ethnically Defined Voter Groups

Would you describe the dominant form of populism in Bosnia and Herzegovina as essentially ethnonational populism? In other words, is the classic populist division between “the people” and “the elite” transformed here into a more dangerous distinction between “our people,” rival ethnic communities, domestic elites, and allegedly hostile foreign actors? And during the current campaign, how important is the invocation of external patrons or enemies in reinforcing these narratives?

Professor Damir Kapidžić: Yes, this is definitely not a typical form of populism in Bosnia. I would probably describe it as a hybrid ethno-national populism, because the main adversary of “us” or “our people” is not so much the other group—although they are also part of it—but rather enemies within our own group.

So, populism here is threefold. It operates within each of the ethnic party groups and is directed not so much against the other groups themselves as against the ideas those groups represent. It is not aimed specifically at politicians or citizens living in other parts of the country. Rather, it targets the “traitors within our own ranks,” so to say. This kind of populism uses the ethnic narrative to polarize within one’s own group, because that is where the electorate is.

You can see this happening among Croats, Bosniaks, and Serbs at the same time. The polarization is there, but it does not transcend these ethnically defined voter groups.

Republika Srpska Still Operates as a Form of ‘Competitive Authoritarianism-Lite’

Milorad Dodik.
Milorad Dodik greets supporters in Pale, Bosnia and Herzegovina, following a meeting and referendum on Republika Srpska’s National Day, September 25, 2016. Photo: Vladimir Stanisic / Dreamstime.

Your research on subnational competitive authoritarianism shows how executive dominance, economic power, patronage, informal party networks, and ethnically bounded political competition can produce uneven autocratization within Bosnia and Herzegovina. To what extent does Republika Srpska under the SNSD still represent the clearest example of this model ahead of the 2026 elections?

Professor Damir Kapidžić: Yes, within Bosnia-Herzegovina, it still represents the clearest example. There has been some reduction in the elements of competitive authoritarianism, mainly due to several court cases that have limited certain powers of the Republika Srpska parliament and government, as well as some backroom deals, with the help of the United States, that have rolled back some of these elements.

However, the system still exists, and Republika Srpska remains the clearest example. We could still characterize its subnational regime as a kind of competitive authoritarianism-lite. This is also reinforced by external patrons and actors that emphasize the ability, or the need, of the Republika Srpska government to retain as much autonomy as it can muster. Of course, this also shapes the way the current SNSD government uses these external patrons to justify the capture of some of these institutions.

Much of Dodik’s External Support Now Comes from the Trump Administration

Milorad Dodik is not himself a candidate, yet his political influence remains central to the SNSD’s campaign and to its framing of Republika Srpska as being under pressure from Sarajevo and international actors. How important is this personalized form of leadership for the persistence of ethnonational populism, and can the SNSD reproduce the same political model without Dodik formally holding office? To what extent can external support—from Serbia, Russia, Hungary, or other actors—help sustain this political strategy during the election period?

Professor Damir Kapidžić: You are correct: Milorad Dodik is not running in these elections, but if you look at the SNSD billboards, he is always there. That reflects the aura he still carries and his ability to influence politics. He remains one of the most relevant politicians in the country, and his narrative is still taken seriously by voters in Republika Srpska.

That said, he no longer has the same institutional influence. There has to be another form of leadership, including personalized leadership among other politicians. He is not going to be the one speaking for the government. So, there is a trajectory in which Milorad Dodik is slowly becoming less present in the country’s politics. It is very likely to follow a similar scenario to Poland under Kaczynski, where taking a backseat from politics allows others to make use of the power they now have.

External support has always been important, but currently Milorad Dodik and the SNSD are no longer receiving support from Hungary, luckily. They are receiving only limited support from Russia, because Russia is focused on other issues. The same goes for Serbia, which is in the midst of its own electoral campaign with an unclear outcome.

But Milorad Dodik has been able to do something that nobody thought was possible: gain support from the United States of America. Much of his external support now actually comes from the Trump administration, including inviting Trump Jr. to Banja Luka, the capital of Republika Srpska, and trying to create both business and political connections with the United States. That can definitely create support for the SNSD, but also for Milorad Dodik personally.

Being in Opposition Does Not Make a Party Less Nationalistic in Republika Srpska

At the same time, the opposition in Republika Srpska challenges the SNSD over corruption, patronage, institutional degradation, and personalized rule without necessarily rejecting a strong Serb national framework. Does this mean that the central contest inside Republika Srpska is less between nationalism and post-nationalism than between competing claims about who can most credibly represent Serb interests?

Professor Damir Kapidžić: Exactly. This is also what I’ve been talking about: competition and polarization take place within these ethnic groups, particularly around issues of corruption and patronage. These are among the main issues driving polarization: the “traitors” who are stealing from us as a people versus those who promise to bring in a clean slate. Nationalism remains present. Being in the opposition does not make a party less nationalistic; the difference lies in the kinds of policies it defines and sets out within its nationalist agenda.

Religion Versus Secularism Remains the Central Cleavage Distinguishing Bosnia’s Party Families

Bosnia, funeral.
Muslims gather for a funeral in Maglaj, Bosnia and Herzegovina, in 2016, with an effendi wearing a turban visible among the crowd. Photo: Damir Đuhera / Dreamstime.

On the Bosniak side, the political spectrum ranges from the SDA’s national-conservative and state-protective discourse to the more civic and social-democratic language of the SDP, Naša stranka, and other actors. How meaningful is this ideological distinction when virtually all major Bosniak-oriented parties operate within a political environment in which the survival and integrity of the Bosnian state remain highly salient?

Professor Damir Kapidžić: They are still ideologically distinct. Both Bosniak nationalist parties and the more civic-oriented social-democratic and liberal parties cater to a very similar electorate. Their main distinction concerns secularism and the role religion should play in politics. The SDA takes a moderate position, viewing religion as important—much like the German Christian Democrats—and as a foundational element of politics. This is clearly rejected by the SDP and Naša stranka, who see the only way forward as a clearly secular state.

They are therefore brought together by the idea that Bosnia-Herzegovina must continue to exist as a unified state, probably even a more centralized one than it currently is. But they are divided by this secular cleavage, which is the main cleavage in the country’s party politics. This distinguishes Serb, Croat, and Bosniak parties on the basis of religion, while also distinguishing the civic, social-democratic parties as the secular element—the fourth element—within this party landscape.

Individual Equality Collides with Collective Representation in Bosnia’s Political System

The Croat political debate continues to revolve around “legitimate representation,” particularly the argument that Croats should be able to determine their own member of the state Presidency. How should we understand this dispute theoretically: as a legitimate minority-protection demand within a consociational system, as ethnonational entrenchment, or as a conflict between two defensible democratic principles—individual equality and collective representation?

Professor Damir Kapidžić: The last element is very important here because individual equality—the equality of voters and candidates themselves—collides with the idea of collective representation of a group as such. For example, this whole debate about collective, “legitimate representation,” as it is called, emerged from voting patterns showing that the Croat representative in the current Presidency did not receive his votes primarily from areas with Croat voters. Territorially, his support was more closely aligned with a Bosniak electorate.

This goes against the principle of collective representation, according to which peoples should be able to vote for their own representative. On the other side, you have individual equality, which means that, as a citizen of the country, ethnicity is very fluid. You can redeclare yourself within a limited timeframe, especially as a politician, and you are not required to vote for your own ethnic group.

So, these two principles—individual equality as personhood and the ability to choose one’s identity—collide with the rigid institutional framework of collective representation. The Croats, who are the smallest constituent people, are the ones who have lost out in this contest. You have to see this from their perspective: as being outvoted, or as a form of majoritarization of institutions that, according to the country’s institutional framework, would belong to them. Individual equality here does not translate into representation, which creates the theoretical problem that something needs to change for the system to work, because in its current form it disadvantages the Croats in particular.

In Bosnia’s Ethnically Divided Party System, Demographics Is Destiny

This leads to a broader paradox in Bosnia’s civic politics. Advocates of a stronger citizenship-based state see civic democracy as a way beyond ethnocracy, while many Croat and Serb actors perceive the same project as a vehicle for Bosniak majoritarianism. Is there a politically viable model of civic democracy in Bosnia and Herzegovina that can overcome ethnic segmentation without weakening the security guarantees of smaller constituent peoples?

Professor Damir Kapidžić: Again, this is mostly a trick question, because in ethnically divided societies such as Bosnia-Herzegovina, demographics is destiny, especially when the political party system is so clearly divided along ethnic lines. The problem is that Bosniaks are now a majority in the country. As in any democratic system with a clear majority, you can define and lead politics in the way you want. Even with minority protections, this would create enormous tensions, because we are not speaking about minorities; we are speaking about almost half the population, which does not agree with what the other 53 or 55 percent would vote for.

The other problem is that these ethnic differences are territorially concentrated. You have areas with clear Croat or Serb dominance, which makes a civic system of majoritarian rule almost impossible.

The only country that has been able to overcome this kind of ethnic gridlock is the Netherlands. Its consociational system began to be dismantled when the main dividing lines between Protestants and Catholics became weaker. As religion receded from public life in the Netherlands, other cross-cutting cleavages became more important.

We are not there in Bosnia-Herzegovina, and I do not know if we ever will be. Religious lines here are more clear-cut than those between Catholics and Protestants. So, as for when this might change, it is probably not going to happen soon.

Religious Identity Is Becoming More, Not Less, Important Among Younger Bosnians

Religion is closely intertwined with national identity in Bosnia and Herzegovina—Islam with Bosniak identity, Serbian Orthodoxy with Serb identity, and Catholicism with Croat identity—yet theological questions themselves are rarely the main electoral issue. How does religion function politically today: primarily as faith, as a marker of ethnonational belonging, or as a symbolic resource that political actors can activate during periods of heightened insecurity? And how significant are transnational religious, cultural, and political networks linked to Serbia, Croatia, Turkey, or Russia in shaping these identities during election campaigns?

Professor Damir Kapidžić: Yes, identity is clearly salient in Bosnia, and in our research we track it over time. It is not becoming less important; if anything, it is becoming more important among younger people and younger voters. So, it remains a clear element of personal identity.

We speak here of what we call an identity package, and you mentioned these pairings: Islam with Bosniaks, Serbian Orthodoxy with Serbs, and Catholicism with Croats. We also add a third element, which is language. These languages are mutually very close, almost indistinguishable, but they are called differently and therefore also belong in this identity basket.

All of this becomes much more pronounced during elections, and religion functions in all the ways you mentioned. It is very much faith-focused and very much individual. As an individual, you would not necessarily use it for political purposes. At the same time, however, it is a marker of belonging, so people may perform more religious rituals—whether Sunday Mass or Friday prayer in the mosque—during periods of electoral campaigning. You want it to be seen as a marker of who you are. The same applies to politicians. All of a sudden, you see them becoming more religious in their practice.

Religion also functions as a symbolic resource, because politicians sometimes revert to old narratives of insecurity and threat, talking about churches and mosques that were destroyed during the war and about rebuilding and protecting them. These elements all come together, with religion used both as a personal marker and as a political campaign resource.

What has changed to a large degree, though not completely, is that religious authorities are no longer directly part of political campaigning. That was more common in the past, when they would play a more active role in suggesting—which they could not do openly—which parties would be in the best interests of a particular ethnic group.

When it comes to transnational players, this is much less present. You mostly see it through cultural identity ties, so not so much through religion itself, but through cultural connections, including folklore groups. From Russia, for example, we had biker gangs a few elections ago with a great deal of Christian Orthodox iconography attached to them. But this is relatively minor compared with the way individuals use religion to signal their own belonging and identity to voters.

War Memories Remain a Key Component of Political Mobilization in Bosnia

Ratko Mladić.
Ratko Mladić is depicted on a Serbian flag during a political rally in Belgrade, Serbia, on May 29, 2011. Mladić is a former Bosnian Serb military leader. Photo: Dreamstime.

Your work stresses that unresolved memories of the 1992–95 war continue to segment society. How important are Srebrenica, competing narratives of victimhood, the commemoration or glorification of wartime actors, and memories of ethnic cleansing in reproducing contemporary political boundaries? Are these memories still genuinely decisive for voters, or are political elites strategically keeping them alive because they remain effective instruments of mobilization, as seen during Ratko Mladić’s funeral?

Professor Damir Kapidžić: They are a key component of mobilization, in the sense that they serve a purpose when political elites need them. However, I would not say they are genuinely decisive in themselves; rather, the absence or negation of some of these memories can be decisive. For example, a Bosniak politician cannot play down Srebrenica and still expect to be elected. Likewise, a Serb politician cannot place Ratko Mladić firmly in the category of war criminals and still expect to be elected.

In that sense, keeping these figures and events at least in a neutral, and sometimes positive, light becomes an important performative element of campaigning. They also serve to mobilize very specific segments of the electorate. So, political actors need to know who their voters are and strategically when and where these narratives can be used.

Some practices, such as the glorification of war criminals, are prohibited under the laws of Bosnia-Herzegovina, so politicians also have to be careful about how far they go; otherwise, they may face removal from the electoral roll. All of this is therefore used very strategically.

That said, most voters still see key moments and individuals from the war as important in a broader sense. They may be more inclined to support a politician who lays flowers or gives a commemorative speech at a memorial to a person or place that is meaningful to them, whether in Croat-majority areas or elsewhere in the country. So, there is a strong performative dimension, but mobilization also takes shape around these smaller, local sites of memorialization.

The More Likely Scenario for Bosnia Is a Slow Institutional Demise Rather Than Sudden Authoritarianism

You have argued that democratic erosion in Southeast Europe often occurs incrementally: elections continue, but governing parties weaken constraints, dominate institutions, exploit patronage, and tilt the playing field. In the Bosnian context, should we therefore be more concerned about dramatic constitutional breakdown—or about the gradual normalization of illiberal practices within formally competitive elections?

Professor Damir Kapidžić: I would argue both. Primarily, my work analyzes how institutions are gradually weakened over time so that they can be more easily captured. This gradual normalization of illiberal practices is still ongoing, and it is reinforced by a political system that sometimes rewards inefficiency.

However, there is also a flip side to Bosnia’s consociational system: it introduces another layer of checks and balances—ethnic checks and balances—which means that no single politician or party can dominate the entire political system. There are always other ethnic groups that keep that in check. You can see this, for example, at the state level. These institutions are not the main or strongest institutions, but they are almost impossible to capture because other groups are always trying to keep their foot in the door as well.

At the same time, we do see the possibility of what I would not call a dramatic constitutional breakdown, but rather a slow death. Institutions can simply stop functioning because some aspects of government formation, regulatory bodies, or judicial appointments are not strictly defined by time. So, you can simply allow these institutions to slowly die out.

We also have not talked much about the Office of the High Representative, the international body that essentially oversees the implementation of Dayton. It has been weakened to the extent that it cannot intervene effectively if these kinds of political practices intensify.

So, essentially, the gradual normalization of illiberal practices is likely to continue, but only up to a certain point before it becomes authoritarian. A more likely scenario, however, would simply be a slow demise.

Ethno-National Patronage Is Central to How Bosnia’s Dominant Parties Survive

How important are patronage, control of public resources, public-sector employment, party-linked media, and informal economic networks compared with ideology in explaining the durability of Bosnia’s dominant parties? Does ethnonationalism survive partly because political parties have successfully fused identity protection with material dependence on party-controlled institutions?

Professor Damir Kapidžić: Yes, very much so. You can clearly see that patronage is important for most parties. There have very rarely been programmatic coalition talks, even after elections. Most coalition negotiations are about the division of power and resources rather than the creation of policies.

So, you can definitely see that elements such as control over public procurement and the ability to employ people in state-owned enterprises have shaped how parties survive and how they are able to withstand the passage of time and other pressures.

There is, therefore, this element of ethno-national patronage that is clearly important, because patronage itself is also defined within the three groups. Parties see themselves not only as protectors of a group’s identity, but also as protectors of the group’s ability to distribute resources and employment.

Foreign Disinformation Remains Present, but Bosnia’s Fragmented Electoral System Makes Large-Scale Interference Difficult

Your recent work places Bosnia and Herzegovina’s democratic trajectory within a wider geopolitical and transatlantic context. As the country approaches the October 4 elections, how should we distinguish legitimate foreign influence from more problematic forms of electoral interference? What roles are the European Union, the United States, Serbia, Croatia, Russia, Turkey, Hungary, and China playing through diplomacy, party networks, media, religious and cultural ties, economic leverage, lobbying, or disinformation? Are some external actors merely supporting preferred domestic partners, or are they actively reshaping the electoral playing field and reinforcing ethnonational or illiberal politics?

Professor Damir Kapidžić: Here we do see this shifting electoral landscape. I mentioned already that even the support of the United States is shifting in terms of the parties and actors it supports. The most steadfast and clear support has actually come from the European Union, although it is much weaker and more diffuse than that of some of these other actors.

In terms of the type of foreign influence we can see, most of it is very unofficial. It operates through media channels, control of media publishing houses, and the way certain events are framed. Most of these actors are not particularly interested in what happens in Bosnia and Herzegovina, perhaps with the exception of Russia, which still wants to maintain a place where it can gain some influence. But even that has weakened compared with several years ago.

Most of the actors simply see this as a contest in which they can exert influence through what I would mostly call cheap means. If it involves generating online disinformation and specifically tilting the electoral playing field slightly toward one candidate or one party, then they might do that. But again, the problem here is that, in order to govern, you need to tilt several electoral playing fields at the same time within these ethnically defined voter groups, which in itself is a complex problem. Specifically, if we think about how the country is governed, it is not worth it.

It is not a clear yes-or-no situation, such as, for example, in Romania, where you could exert a lot of influence to get a Russia-friendly candidate elected. Here, it would take much more effort across several different voting groups, with sometimes a not-so-clear outcome.

In this sense, a lot of it is simply about supporting particular actors rather than trying to influence the process directly, but you do still see the element of foreign disinformation present.

Citizens Are More Willing Than Politicians to Compromise

Bosniak people.
Men play on a giant chessboard in a park in Sarajevo, Bosnia and Herzegovina. Photo: Henrique Weiss / Dreamstime.

You have also written about citizens’ assemblies and other democratic innovations as possible responses to democratic deficits, polarization, and citizens’ exclusion from decision-making. In a society where representative institutions are heavily structured by ethnicity, could deliberative mechanisms create meaningful cross-ethnic political space—or would they remain too weak to challenge the deeply institutionalized power of ethnonational parties?

Professor Damir Kapidžić: Yes, there were several democratic innovations in the country, including citizens’ assemblies at both the local and national levels. At a very basic level, you could see that citizens, when deliberating among themselves, do not agree on everything, but they are much more willing to compromise and to arrive at solutions that represent a step forward—something that reflects compromise among all the sides involved. So, they are much more willing to do the work that politicians are not willing to do.

This takes place at the level of ordinary citizens: randomly selected groups that mirror the population distribution of the country in terms of ethnicity, age, gender, and so on. But you also mentioned the element of power, and the citizens here, essentially, even though they were sometimes called by city governments or the national parliament to deliberate, do not have the power to challenge these deeply institutionalized rules of governance.

So, their results and recommendations are transferred to decision makers once the citizens are done. In a sense, the citizens do not make the decisions; they create an avenue for decision-making, whether in Parliament or by government, allowing decision makers to legitimately draw on these recommendations in cases where the policy would make the country better as such.

So, in a sense, yes, they can provide a way out of political gridlock. But they themselves do not have the power to do so without institutional support from already existing institutions.

Bosnia Is Stuck in a Loop Without Clear Signposts or a Clear Path Forward

And finally, Professor Kapidžić, looking beyond October 4, what trajectories do you see as plausible for Bosnia and Herzegovina over the next several years? Could these elections open space for more functional cross-ethnic bargaining and democratic renewal, or are the country’s institutional incentives, ethnonational party structures, geopolitical pressures, foreign influence, and unresolved historical divisions more likely to reproduce the existing pattern of recurrent crisis? And what would have to change—domestically and internationally—for Bosnia to become less vulnerable to external interference and move decisively beyond what you have described as being “stuck in the past”?

Professor Damir Kapidžić: I think, by themselves, these elections won’t bring too much change. You might see different parties in government, and this is also one of the good things about the Dayton political system: transfers of power between governing and opposition parties have happened in the past without producing crisis or conflict. So, that might happen. However, a different mode of governing, non-ethnic politics, or even democratic renewal is highly unlikely.

In a political sense, Bosnia is very stable, but also stable in a negative sense, in that progress happens either very slowly or not at all. In a sense, this is best described as being stuck in the past. The past here is not so much the wartime past, but rather the past 30 years of very little changing.

So, what would need to happen for this to change? Mostly, there would need to be a change in the external environment and in the incentives for politicians to act differently. We have not seen any meaningful change in the external environment over the past 20 years, even though globally there have been massive changes, with the Russian invasion of Ukraine, the rise of China, AI, and the United States moving more toward nationalist politics.

But for the region itself, not much has changed, and this is what produces this pattern of recurrence in Bosnia-Herzegovina. You don’t see a clear way forward, whether toward the European Union or elsewhere. There are very few alternatives. You’re stuck in a loop, trying to figure out in which direction you want the country to develop, without clear signposts, clear guidelines about the possibilities, or a clear path forward.

Professor Michael Kazin.

Prof. Kazin: The Democratic Party Will Not Become a Socialist Party Anytime Soon

In this ECPS interview, Professor Michael Kazin, a leading historian of American populism, social movements, and the Democratic Party, examines the asymmetrical rise of MAGA and democratic socialism in contemporary US politics. While stressing that the American left can significantly influence Democratic priorities, Professor Kazin argues that it has historically failed to take control of the party and concludes that “the Democratic Party will not become a socialist party anytime soon.” He links this limitation to the decline of organized labor, noting that Democratic class appeals increasingly come “from the top down.” At the same time, Professor Kazin contends that Democrats cannot simply return to the politics of Obama or Biden and must confront inequality, healthcare, housing insecurity, corruption, and distrust in government more fundamentally.

Interview by Selcuk Gultasli

As the United States approaches the November 3 midterm elections, American politics is being reshaped by two powerful but asymmetrical currents: the consolidation of MAGA within a highly personalized Trump presidency and the growing visibility of democratic socialism within a Democratic coalition that remains considerably broader than its left flank. This tension provides the backdrop to the ECPS conversation with Professor Michael Kazin, Professor of History at Georgetown University and Editor Emeritus of Dissent, a leading historian of American populism, social movements, and the Democratic Party. Professor Kazin’s scholarship has long explored the political language of “the people,” the evolution of the American left, and the relationship between social movements, class politics, and party transformation. Georgetown likewise identifies Kazin as a scholar of US political and social movements, while his influential The Populist Persuasion traces recurring conflicts between “the people” and powerful elites across American history.

At the center of the interview is a fundamental question about whether the current revival of democratic socialism can move beyond insurgency and become a durable governing force. Professor Kazin’s answer is deliberately cautious. While the left can exercise substantial influence within the Democratic Party, he stresses that “historically, at least so far, it has not been able to take over the party entirely.” His conclusion is unequivocal: “The Democratic Party will not become a socialist party anytime soon.”

Yet Professor Kazin does not equate this electoral ceiling with political irrelevance. He argues that the contemporary left resembles earlier progressive factions that transformed Democratic priorities without controlling the party. Bernie Sanders demonstrated this dynamic in 2016 and 2020, while the Democratic Socialists of America (DSA) have developed substantial organizational capacity in heavily Democratic cities. For Professor Kazin, their influence illustrates how a faction “does not control the party, but it can have a great deal of influence over it.”

The deeper obstacle, however, is organizational and social. Professor Kazin identifies the decline of organized labor as a critical reason Democrats struggle to construct a persuasive class-based politics. When unions were stronger, working-class appeals came from workers speaking to other workers; today, he argues, “when Democrats make a class appeal, it comes from the top down.”

This diagnosis also shapes Professor Kazin’s understanding of the post-Trump Democratic Party. He argues that Democrats increasingly recognize that they “cannot simply return to some of the policies of Obama or Biden” and must confront long-standing problems including economic inequality, healthcare, housing costs, and distrust of government. In this sense, the interview presents democratic socialism less as an imminent replacement for mainstream Democratic politics than as a persistent force capable of shifting the boundaries of what the party considers politically necessary and possible.

Here is our interview with Professor Michael Kazin, edited lightly to enhance clarity, readability, and overall flow for publication.

The Midterms Are Both a Referendum on Trump and a Traditional Judgment on the Incumbent

US elections.
US left- and right-wing politics and the American electoral divide, symbolized by the Democratic donkey and Republican elephant. Photo: Dreamstime.

Professor Kazin, welcome! The November 3 midterms are taking place with an exceptionally narrow congressional balance, weak public evaluations of the economy, and Donald Trump remaining unusually central to an election in which his own name is not on the ballot. More registered voters have described their congressional vote as a vote against Trump than as a vote for him. Should we understand this election primarily as an ordinary midterm judgment on an incumbent administration—or as a broader referendum on Trumpism as a political regime and governing philosophy?

Professor Michael Kazin: Every midterm election in the United States is primarily determined by voters’ views of the incumbent administration. That has pretty much always been true throughout American history. If Trump were more popular, Republicans would probably retain control of the US Senate and might also be able to retain control of the House. In that sense, this is a typical midterm election. Trump’s popularity is somewhere around 37–38% on average across most polls. Clearly, he is most unpopular on the economy, which is, of course, the major issue for most voters here and in most democratic countries most of the time.

At the same time, as everyone reading this knows, Donald Trump is not like most presidents. He is an authoritarian figure, but a very good performer. Those who love him really love him, and he has a movement behind him that is part of the Republican Party but, in some ways, independent of it: the MAGA movement. At the same time, the antagonism he draws from opponents, both former Republicans and Democrats, is also quite intense.

So, I’m not sure you can say there is a coherent Trumpism. So much depends on what Trump decides he favors or opposes on any given day or week. There are certain elements that have been around for a while, but in general, he is perceived as a particular kind of political personality. People who like him identify with what he hates, and people who hate him identify with what they hate about him.

In that sense, the midterm election is both a traditional referendum on the incumbent party and president and an election driven by an intensity of emotions on both sides because of Trump himself.

Republicans May Keep Trump’s Policies Without Trumpism

You have spent much of your career studying how political movements reshape American parties. Has MAGA now accomplished something historically unusual by transforming the Republican Party not simply programmatically but organizationally and emotionally around a single leader? Is MAGA still best understood as a faction within the GOP, or has it become the party’s dominant political identity, with older Reaganite conservatism reduced to a subordinate tradition?

Professor Michael Kazin: On the one hand, certainly, MAGA and those who support Trump or remain loyal to him pretty much no matter what he does are the dominant force in the Republican Party. Yet, because his administration has been so personalist, so narcissistic, and so focused on whatever Trump believes or says on any given day or week, it is unclear what will happen after he leaves office in 2029.

In fact, the debate over what the Republican Party stands for will probably begin the day after the midterm election, on November 4th, because that is when Republicans who want to run for president will begin thinking: What chances do I have? What relationship will I have with the president?

If Trump continues to be unpopular, many Republicans will try to continue some of his policies without identifying with a movement so closely connected to Trump personally. One analogy, interestingly enough, and perhaps not one you would expect to hear, is between Trump and Franklin Roosevelt.

When Roosevelt was elected in 1932, he was elected, as Trump was in 2016, largely as someone criticizing an incumbent administration that was perceived as having failed to solve the economic problems of ordinary Americans. Of course, there was the Great Depression in 1932, which was very different from the economy Trump inherited in 2017. At the same time, the Democratic Party, which already contained elements of Roosevelt’s politics and of New Deal politics before the New Deal began, was nevertheless very much reshaped by Franklin Roosevelt. The New Deal was very much Roosevelt’s New Deal. The Democratic Party was very much Roosevelt’s party, even after he died in 1945, and arguably remained so until the 1970s or 80s, or, some might say, until Bill Clinton’s administration in the 1990s.

In that sense, the difference is that Roosevelt was all about policy. He was a very charismatic figure. People loved him or hated him, in ways somewhat similar to Trump. Yet he was a more serious world-historical figure. He had a deeper understanding of historical trends and was trying to find a way, when they took power, between fascism and communism, in a way that Trump does not have that perspective.

But both of them, of course, took power at a time of crisis, when many Americans felt that the existing party structures were no longer serving their interests. So, in that sense, there is a similarity.

Trumpism Has Deep Roots in American Populism

USrailroad
Agrarian populism refers to populist movements led by farmers and their allies, often labor unions, such as the Narodniks in Russia during the second half of the 19th century and the Populist Party of 1890s America which focused on issues of land, railroads, and money, including the unlimited coinage of silver.

In your classic work on American populism, you emphasize the moral language through which political actors divide society between ordinary people and powerful elites. How would you locate Trumpism within that tradition? Does MAGA represent a distinctively American populism because it combines vertical resentment against elites with horizontal antagonism toward immigrants, cultural minorities, and perceived internal enemies—and an institutional conflict between presidential authority and bodies that constrain it?

Professor Michael Kazin: You’re the authority on world populism more than I am, but, just to answer the second part of the question first, I think there are a lot of common elements between Trump’s populism and the populism of Rassemblement National (RN) in France, the AfD in Germany, and maybe the Sweden Democrats in Sweden—some of these right-wing populist parties.

They all share an antagonism toward immigrants; they all seek, in some sense, to revive a notion of French identity, or what it means to be Swedish or German, defending a kind of heritage culture associated with those nations. They also, of course, identify internal enemies, whether globalists or culturally woke people, whatever you want to call them. Of course, this differs from one country to another.

In that sense, there is a commonality between Trump’s form of populism and the populism that is, in many ways, more resurgent in Europe right now than it is in the United States, because as Trump has become unpopular in the United States, so has his particular form of populism.

But this is, to a certain degree, different from what I understand about European populism, because many of the themes in Trump’s populism go much further back. I wrote about this in my book, The Populist Persuasion. There have been, for example, labor populists such as the Workingmen’s Party of California, which was a short-lived but very powerful party in California in the 1870s and early 1880s. It took over the government of California with a dual message: regulate the railroads, which were major corporations in America at the time, especially in California, and expel the Chinese.

The Workingmen’s Party brought together white working-class people from a range of European ethnic backgrounds—Irish, Germans, Scandinavians—against the power of the major corporation in America at the time, the Southern Pacific Railroad, and against the Chinese. More and more Chinese immigrants were coming to the United States and were accused of taking jobs away from white Americans.

You can see some parallels in those parts of Trump’s coalition that at least make noises about being pro-labor, even pro-union—people like Senator Josh Hawley from Missouri, some of the post-liberal intellectuals who have had an important impact on J.D. Vance, for example, and Vance himself, who has said positive things about unions.

Father Coughlin, the Canadian-born Catholic priest who was the most popular radio personality in America in the 1930s, based his anti-immigrant, anti-communist populism on the encyclicals of the Catholic Church, Rerum Novarum and Quadragesimo Anno, two important labor encyclicals. Actually, the current Pope Leo named himself Pope Leo after an earlier pope, Leo XIII; he is Pope Leo XIV.

I think there are precedents for a populism on the right that opposes a cultural elite, and sometimes an economic elite, at the top while opposing usually dark-skinned, non-European immigrants at the bottom. That has been powerful at different times, and it almost always contains strong elements of racism. But it also carries a powerful sense that we have to return to a better America—one that was less multicultural and in which there was a much clearer sense of who the real Americans were. In that sense, it is very similar to what Trump is saying now.

Trump’s Personalism Is Powerful but Time-Limited

Much of Trump’s politics revolves around personal loyalty, personal grievance, personal vindication, and the presentation of political victories and defeats as judgments on himself. Without making a clinical judgment about his personality, can we speak historically of a form of political narcissism or, more precisely, extreme personalism? What happens to a party and a constitutional system when the distinctions between leader, movement, party, presidency, and “the people” become progressively blurred?

Professor Michael Kazin: It’s a great question. Every effective authoritarian leader is also personalist and, in some sense, says in their own language, l’état, c’est moi, even though that phrase was originally associated with a monarch, a non-elected ruler.

In that sense, analogies between Trump and Mussolini, Hitler, and Stalin are relevant, but perhaps more relevant are figures like Berlusconi in Italy, who also came from a media background, as Trump did. This kind of personalism can be very effective, at least while it remains effective, because policies matter less, and disagreements over policies matter less, than loyalty to the person in charge of the system. As long as that person remains broadly popular, he can get his policies through to a certain extent, as Trump was able to do when he was more popular.

The weakness is that so much depends on the personality. If that personality dies or becomes unpopular, as Trump is now, it produces not exactly a vacuum, but certainly a competition for leadership. That competition will inevitably be won by someone who does not have the charisma or magnetism that Trump had at his best, because there is no other figure who can simply become another Trump, just as you cannot have another Mussolini, another Hitler, another Stalin, or even another Berlusconi.

People tire, to a certain degree, of that kind of personality. Of course, sometimes such leaders bring the nation to ruin, as Mussolini and Hitler did. So, I think personalism has a time-limited impact on the political system itself.

Trump’s Longer-Term Institutional Impact Will Matter Most

Donald Trump delivers a victory speech after his big win in the Nevada caucus at Treasure Island Hotel & Casino, flanked by his sons Eric (right) and Donald Jr. (left) in Las Vegas, NV. Photo: Joe Sohm.

Democracy-monitoring organizations now describe significant deterioration in executive constraints, civil rights, media freedom, and institutional autonomy under Trump’s second administration, while courts, elections, state governments, and civil society continue to function as meaningful counterweights. From the historical perspective of American democracy, should we describe this as democratic backsliding, competitive authoritarian drift, or another episode in the country’s long history of illiberal practices coexisting with electoral democracy?

Professor Michael Kazin: As a historian, I have a hard time predicting the future, and your question really gestures toward the future. What will be the impact of Trump and MAGA after he leaves office? I don’t know. That depends so much on events in this country and events in the world.

The American political system, as much as Americans like to think their country is exceptional and somehow immune from what’s happening elsewhere in the world—the world economy, world politics, wars—is not. It never has been. It cannot be, given the way the modern world is structured.

So, I don’t really know what’s going to happen. I do know, certainly, that Trump has been responsible for some acts that other presidents would not even think about. Take the corruption involved, for example. By some estimates, he has made over $2 billion so far during this term in office because of his investments in cryptocurrency and other investments. Other presidents would not necessarily have been driven out of office over this, but it would have been a major issue: the corruption of the Trump administration. But it is not. The issue is out there, and Democrats are trying to make a big deal of it, but it has really had very little traction among most voters, at least according to public opinion polls.

Other acts, especially things like trying to put his name on the Kennedy Center and trying to change the way history is presented in public museums in America, matter to people like me, as a historian and a political person on the broad left, but I don’t think they matter to most Americans. In the end, their impact will probably be fairly small.

It is interesting that, even though his image is that of a cultural disruptor, it is really the more traditional issues on which he has been failing, and those are the issues historians are likely to judge him by more in the future. These include the tariffs he has imposed rather incoherently on much of the world; the war in Iran, which was immediately unpopular among much of his base as well as others; inflation; and the general deterioration of government agencies like the National Institute of Health, which is a crucial agency for funding health and medical research in this country. Doing away with the foreign aid agency matters as well.

All those acts will be seen as more important in the future, depending on what happens after he leaves office, than the stories that receive the most attention on social media and in the main newspapers. The daily outrages that Trump is responsible for will be less important than the longer-term consequences of some of the structural changes he has tried to make.

Trump’s Attacks on Cultural Elites Have Historical Precedents

Populists have historically attacked establishments for excluding ordinary citizens from power. But under Trump, universities, journalists, judges, prosecutors, civil servants, scientists, and regulatory bodies are increasingly represented not merely as elites but as partisan enemies. Does this constitute a qualitative change in American populism—from challenging concentrated power to delegitimizing institutions whose independence is essential to liberal democracy?

Professor Michael Kazin: Not really. I teach a course on voting and elections in US history, and I’m teaching it right now to undergraduates at Georgetown. We recently had a section devoted to the elections of the 1820s, when Andrew Jackson became president.

When Jackson lost the election in 1824, he accused his opponents of a corrupt bargain funded by the banking elite. Then, when he became president in 1828, he was successful in doing away with the central bank, the Second Bank of the United States, which he accused of trying to further the economic interests of his political opponents.

He used populist rhetoric very strongly, as I discussed in my book on populism—the language of the money power, the financial elite, the monster bank, and so forth. Democrats continued to use that rhetoric, applying those terms to different forces and institutions, for the next 100 years and more, actually through the New Deal.

Republicans, similarly, especially since Ronald Reagan, have talked about a cultural elite made up of un-American or anti-American professors and, sometimes, actors and intellectuals more generally, who are portrayed as always blaming America even though they are making a good living.

In a two-party system such as the one we’ve had throughout the history of the US as a republic, it’s not surprising that each party, at different times, uses populist rhetoric to depict the other side as the party of the elites. The definition of the elites changes, and the definition of the people each party embraces changes as well, depending on that party’s particular ideology at the time.

In that sense, because populism is, after all, a language of opposition between the people and the elites, and because in a two-party system one party will always win and the other will always lose, it makes sense that partisan attacks will often be couched in populist rhetoric.

The Decline of Unions Has Weakened Democratic Class Politics

A fatigued factory worker.
A fatigued factory worker experiencing exhaustion, weakness, hopelessness, and burnout. Photo: Shutterstock.

One of the striking asymmetries of contemporary American politics is that right-wing populism has effectively captured the Republican Party, while left-wing populism remains an insurgent current inside a much broader Democratic coalition. Given your argument that American progressives should revive a class-centered populism, why has the right been more successful than the left in converting anger at economic inequality, globalization, and elite institutions into a durable mass political identity?

Professor Michael Kazin: Again, I would put a caveat on that. The Republican Party under Trump was able to do that for at least a period of time, but now it is having a much harder time doing so because Trump is in power again and is clearly favoring the economic elite, including those AI companies. He is very close to the richest man in the world—or at least he was, and still is to a considerable extent—Elon Musk. So, the Republican Party under Donald Trump is having a harder time advancing that idea than it did before.

Democrats are a coalition of different constituency groups. Even though they are not a majority party right now, they are, demographically, a broader party than the Republicans. Republicans are predominantly a party of white Christians, who are the majority group in the country, but that is more limited. Democrats are a party of more recent immigrants, African Americans, and liberal, progressive, middle-class professionals like me. So, Democrats have a harder time focusing on one unified message, especially one that emphasizes class more than multiculturalism and cultural respect for difference, including transgender people and people of different ethnic and religious backgrounds.

Because Democrats need to keep these different groups together in order to win, they have a harder time saying, no, we have to focus primarily on class and economic inequality. Now they are trying to do that in this election. Affordability is the buzzword, and it really gestures toward economic inequality, because clearly rich people have no problem affording not just the basic commodities and resources they need, but also fancy vacations, first-class air travel, and so forth.

But another real problem Democrats have—and I have written about this a lot, both in my book on populism and in my recent history of the Democratic Party, What It Took to Win—is that Democrats had a much easier time focusing on class antagonisms and class inequality when there was a sizable labor movement that was very much part of the Democratic constituency.

The New Deal, Roosevelt’s great success, and the New Deal Democrats’ dominance of American politics, both nationally and in most states at the time, would not have been possible without the organized labor movement quintupling its membership between 1933 and 1945, from 3 million members when Roosevelt took office to 15 million at the end of the Second World War.

Unions were an important counterweight to the support that big business gave, especially to the Republican Party. Even financially, unions gave almost as much money to Democrats in campaigns in the 1930s, for example, as business gave to the Republican Party, which is astonishing when you think about the difference in potential resources.

Of course, unions, by their nature, are working-class organizations. So, the decline of labor unions has not only contributed to widening economic inequality in America, but has also meant that many working-class people who, in earlier periods of American history—especially in the 20th century—would have been union members, known union members, or at least known how to organize a union because they knew someone who had done it, no longer have that experience.

There has been such a slow but long decline in the size and influence of labor unions in America over the last 30–40 years that, when Democrats make a class appeal, it comes from the top down. By contrast, when labor unions made that appeal—vote for Democrats because they are the party that supports unions, the party that supports working-class interests—it was working-class people talking to other working-class people.

That is always going to be much more powerful in politics in any democratic nation. When people you trust—your family, your neighbors, your coworkers—talk to you about politics, it is always going to be much more powerful and convincing than seeing an ad on the internet or hearing a Democratic president or senator on television saying something about working-class interests, because Americans are pretty cynical about politics and politicians.

I think that is part of the problem Democrats are having. To summarize a long answer, the problem with Democrats making a class appeal is, first, that they are a broad party. There are people, especially those who call themselves socialists now, who want to push a class appeal much more strongly, but they are still a minority in the party, and Democrats also need to keep their broader coalition together. In addition, there is not really a strong group of working-class people who consider themselves Democrats and are able to make that argument within the party.

Populist Rhetoric Usually Contains Conspiracy Thinking

You have argued that Democrats and progressives need a more forceful politics of class inequality, particularly to reconnect with working-class voters who believe the economy is “rigged” against them. But how can a left populism construct a powerful “people versus oligarchy” narrative without reproducing the conspiratorial thinking, scapegoating, and anti-institutionalism associated with much of right-wing populism? Where, in your view, should democratic populism draw its normative boundary?

Professor Michael Kazin: Great question. Populist rhetoric usually contains a strain of conspiracy thinking; it just does. If you’re angry about what you perceive elites are doing when they control your society, and about how they control it, you tend to assume that they are acting not because they have good motives or because they genuinely believe, for example, that a corporate economy that is lightly regulated—or not regulated at all—is better for society than one that is more tightly regulated. Populist speakers tend to attribute very bad motives to their opponents.

I think that’s simply human. You don’t want to empathize with those you oppose, because that weakens the emotional power of what you’re saying and, in turn, the political power of what you’re saying as well.

The People’s Party, the original populists in the United States who gave populism its name in the 1890s, talked in their original platform, the Omaha Platform of 1892, about a conspiracy hatched on two continents. That’s the wrong verb, but they put conspiracy right there in what was essentially the founding document of the Populist Party in America.

I think there are ways to do this without focusing so much on conspiracy. Franklin Roosevelt, for example, in his acceptance speech for the Democratic presidential nomination in 1936, when he was seeking a second term, talked about “economic royalists,” whom he compared to the British monarchy from which the United States had declared and won its independence in the late 18th century.

Roosevelt didn’t accuse corporate leaders of being greedy and simply wanting more money for themselves. He said they had the wrong ideas about how America should be run. It wasn’t apathetic, but it was more respectful toward his opponents. Even though he was angry with them, he understood that they had a different conception of how the economy should be run—more hierarchical and, in effect, more authoritarian.

Bernie Sanders, when he talks about billionaires running American society—oligarchs, another term he uses—similarly does not accuse them of huddling in secret in a conspiracy to deprive ordinary Americans of their liberties and drive down their wages. He says they want things the way they want them. They want to remain in power, and that in itself is immoral.

So, one can put conspiracy behind you, at least as a lesser theme in populist rhetoric. But again, it is often more powerful simply to say that the people you hate are evil personally, not just politically.

Democratic Socialists Can Push the Party Left but Not Take It Over

Bernie Sanders and Alexandria Ocasio-Cortez.
Bernie Sanders and Alexandria Ocasio-Cortez at the “Bernie Is Back” political rally in Queensbridge Park, Queens, New York, on October 19, 2019. Photo: Aleksandr Dyskin / Dreamstime.

Democratic socialism has gained greater visibility through Bernie Sanders, Alexandria Ocasio-Cortez, Zohran Mamdani, DSA-backed candidates, and a younger activist constituency, yet it remains far from controlling the Democratic Party. You have long argued that leftists and Democrats are mutually dependent because social movements can generate pressure while only electoral power and the state can institutionalize reform. Does the current moment offer democratic socialism a plausible route from insurgency to durable influence within the Democratic Party, or does its geographic and demographic concentration still impose a clear electoral ceiling?

Professor Michael Kazin: Great question. Of course, we won’t know the answer until we know the results of this election and whether a socialist runs for president again the way Sanders did. Sanders won’t run in 2028, but Alexandria Ocasio-Cortez might, although I think she probably will not in the end. That depends on her own ambitions and how she thinks she can best advance them.

As you say in your question, what’s happening now in the Democratic Party is a good example of something that has happened before: a left or progressive faction within the party does not control the party, but it can have a great deal of influence over it.

That is certainly happening now. It happened with Bernie Sanders in his presidential campaigns in 2016 and 2020. After the 2020 campaign, in which he was clearly Joe Biden’s main competitor, the Biden and Sanders factions came together and made a compact, and Biden accepted some of Sanders’ platform proposals. Under Biden, even though many Americans did not realize it, the Democrats actually pursued a more progressive set of policies than they had in a long time, even more than under Barack Obama.

Something else is happening that has happened before in American history: Democrats on the left tend to attract younger people, who are, by their nature, more visionary, more willing to demand much more, and less willing to moderate their demands. The attitude is: let’s say what we really want instead of what we can get in politics.

Then there is the Democratic Socialists of America. Before Bernie Sanders first ran for president, DSA was a very small, fairly inconsequential organization. It now has 120,000 members. That is not huge, but it nevertheless makes DSA the largest socialist organization in America since the Communist Party during World War II. That was a different situation, of course, because the Communist Party was supporting the government at the time in the fight against fascism.

Where DSA is strong—in very Democratic cities like New York, Seattle, Philadelphia, and Washington, DC, my own city—it has put together something like a Democratic machine to support its own candidates within the Democratic Party. The Democratic Party, like the Republican Party, has in many ways become what two political scientists call the “hollow parties.” It’s a very good book, actually, by Dan Schlozman and Sam Rosenfeld.

So, in very Democratic cities, DSA has shown that it can put together a machine of canvassers, mostly volunteers, who go around trying to influence how people vote. When they get behind a particular candidate whose opponent does not have that kind of backing or that kind of moderate centrist machine behind them, DSA candidates have been able to defeat more establishment, more centrist Democrats in congressional districts in New York City, for example, in the recent primary there.

The fact that Mamdani himself was able to defeat a not very popular figure, but still a former governor, Andrew Cuomo, in the mayoral election happened in part because 100,000 people were organized by DSA to canvass for Mamdani. That’s a lot of people, even in a city as large as New York, with 8 million residents. Most of those canvassers were not DSA members, but they were organized by DSA to knock on doors and apartment doors and persuade people to vote for Mamdani. Without that support, Mamdani would not have won.

Going forward, the problem the left faces in the Democratic Party is the same problem it has always faced in American politics: it can be an important influence and even an irritant to more establishment figures, but it has almost never been able to become a majority within the party, with very few exceptions.

In 1972, for example, the Democratic campaign led by George McGovern was basically controlled by the left of that period, but he lost so badly that this dominance did not continue.

This year as well, if the Democrats win a majority in the Senate, which is possible, they will do so because more moderate candidates win elections in very Republican states like Iowa, Alaska, and North Carolina. If Democrats control the Senate, there will be a battle between more left-wing Democrats, whether socialists or not, who want to push policies such as the Green New Deal and probably cutting off all aid to Israel, and more moderate figures who will likely support policies closer to Joe Biden’s on many issues.

So, it’s a perennial problem for the left. It can push some of the party’s policies further to the left and win elections for its own candidates in very pro-Democratic Party areas, districts, and states. But historically, at least so far, it has not been able to take over the party entirely. The Democratic Party will not become a socialist party anytime soon.

Democrats Cannot Simply Return to Obama or Biden

The Democratic debate is often framed as a conflict between moderates and democratic socialists. But is that too simplistic? Is the deeper argument actually between two theories of Trumpism—one holding that restoring constitutional norms, competence, reproductive rights, and institutional stability can rebuild a majority, and another arguing that Trumpism cannot be defeated durably without confronting inequality, concentrated wealth, housing costs, healthcare, and working-class insecurity much more aggressively?

Professor Michael Kazin: That’s a very good question, and all your questions are very good questions, I must say.

A few months ago, I would have said that you were correct: on one side, more centrist and moderate Democrats were saying, just get rid of Trump and return to a more sane, responsible set of government policies; on the other, the left was calling for a completely different kind of government and fundamental changes in the American economy and American politics.

But part of the benefit of Trump to Democrats has been that he has moved almost all Democrats to a position where they realize that, if they take power again, they cannot simply return to some of the policies of Obama or Biden. Biden’s policies were already somewhat further to the left, but most Americans did not even know what they were because he was so poor at communicating them.

Democrats need to address some of the festering problems that have been present in America for 50 years, arguably since the end of the New Deal order: increasing economic inequality, lack of access to good healthcare, the difficulty Americans face in paying for housing, and the broader, more world-historical problem of the gradual decline of the US in the world order since the end of the Cold War.

So, I think even more moderate Democrats, such as Governor Josh Shapiro of Pennsylvania or New York Governor Kathy Hochul, and even figures who are very unpopular on the left of the party, such as Hakeem Jeffries, the minority leader of the House, and Chuck Schumer, the minority leader of the Senate, at least pay lip service to the idea that we need important changes—not radical changes, necessarily, but fundamental changes in the way the economy works.

Part of this focuses on the unpopularity of data centers and fears about artificial intelligence. But part of it is also a response to what has been clear to anyone looking at American society over the past few decades: a large majority of Americans do not trust the government to help them and believe that politics is corrupt—that both parties and politics more generally are corrupt.

There are also many ideas that would be incredibly popular if they were passed and that seem very simple. For example, prohibiting members of Congress from investing in the stock market or other securities while in office has not been passed, even though it would be incredibly popular and has support among a minority in both parties.

So, if Democrats win again, even though the left will not control the party, I do not think you will see the same division you described before. It is already clear that Democratic candidates who are likely to win this year are, for the most part, not just running against Trump. They are running on issues they believe Trump has exacerbated—housing costs, inequality, and corruption.

And there is a hunger here, as there is in Europe and some other countries as well, for politicians who talk and act in ways that are quite different from the establishment center-right and center-left parties.

Now, will Democrats be able to do that? I don’t know. It depends on all kinds of different factions within the party and on what can and cannot be achieved legally. But nevertheless, it is important that the Democrats will not be the same party if they gain control of both houses of Congress this year, and certainly will not be the same party if they win the presidency in 2028, as they were in 2024.

Trumpism Will Not Exist in the Same Form After Trump

Trump supporters marched toward Capitol Hill on January 6, 2021, in Washington, D.C., USA. Photo: Dreamstime / © Bgrocker

And finally, Professor Kazin, looking beyond November 3 and toward the post-Trump era, do you expect Trumpism to become a durable ideological tradition capable of surviving its founder, perhaps under figures such as JD Vance, or is its extraordinary dependence on Trump’s personal authority ultimately a source of weakness? On the Democratic side, can democratic socialism and a broader class-based left populism move from metropolitan and activist strength toward a national governing coalition? More broadly, are we entering a lasting era in which American politics will be structured by competing populisms—or is there still a plausible route back to a less personalized, less polarized form of mass democratic politics?

Professor Michael Kazin: I’m not a prophet. I’m a historian. I can tell you what happened in the 1890s or 1930s much better than I can tell you what will happen in the 2030s. But, as you know very well, populism is a language, a rhetoric, a worldview that thrives in times of crisis and does less well when most people in a given country are more or less content, more or less satisfied with what is happening in their country. So, in the end, much depends on what happens in the US and on the relationship between the US and the rest of the world.

I do think it is quite likely that America’s slow decline in the world will continue economically, and maybe even militarily, although that is less certain. Leaders of both parties will want to find someone to blame. In a two-party system, they will blame people in the other party. That’s the way it always works in a two-party system.

The question of what kind of populism it will be, of course, is always an open question in America. As a Democrat, I would like Democrats to focus on a politics of populism that is mostly about class inequality and accompanied by policies aimed at narrowing the class gap and making ordinary Americans better off and more secure in their lives.

But there is also the problem of climate change and the question of economic growth. That could make it difficult, I think, to expand the resources available to ordinary Americans, because growth obviously has its own environmental problems, including the way it can exacerbate climate change.

On the right, I think many Republicans will try to return to more of a libertarian, Reaganite policy, including on immigration, even though anti-immigration remains Trump’s most popular policy stance. Americans, like many people in Europe, are afraid of both the economic and cultural impact of recent immigrants on society and the economy.

But even there, I think anti-immigrant populism will probably have declining success because immigrants are not leaving the country, and Republicans want to win as many of their votes as possible once they become citizens. Obviously, it is a zero-sum game in a two-party system: votes you lose, the other party gains.

So, Trumpism, as I said before, is not an “ism” in the way socialism, fascism, or liberalism is. It is not an ideology in that sense. It is, as we’ve been discussing, personalist and narcissistic. It depends so much on the personality of Trump himself.

The elements of it that will continue to be a force, whether popular or not, include anti-immigrant feelings, a sense that the rest of the world is ripping off the United States, and a sense of grievance against immigrants and those outside the United States. That will continue in some form, but these elements will probably be coupled with or combined with older forms of conservatism, such as opposition to corporate regulation.

For example, even though AI companies are not very popular right now, it is hard to imagine Republicans wanting to regulate them as severely as Democrats will want to. It is simply not in their political DNA to want to do that.

To sum up, I think Trumpism as such will not exist after Trump goes away because it is so closely connected to the individual—to what he wants and what he hates.

At the same time, one does not go backward in American politics. One does not really return to an earlier period. That’s not how history works. Once Trump has been the major figure in a major political party in this country, arguably the most important political figure in the world over the last 10 to 15 years, that has consequences that cannot be undone. We don’t know exactly what those consequences will be, but we know there will be consequences.