Professor Natália Sátyro.

Prof. Sátyro: Bolsonarismo Has Already Become Bigger Than Bolsonaro Himself

In an interview with ECPS, Professor Natália Sátyro argues that Brazil’s 2026 presidential election reflects a conflict extending far beyond the Lula–Flávio Bolsonaro runoff. At its center is a Bolsonarismo that, she says, “has already become bigger than Bolsonaro himself”—a durable movement combining neoconservative cultural politics, neoliberalism, anti-system mobilization, and competing notions of who deserves state protection. Professor Sátyro examines how family, religion, gender, race, class, and welfare policy have become intertwined in this struggle, contrasting Bolsonarismo’s “familialism by default” with a more state-centered social-protection model. Ultimately, she sees Brazil confronting two competing projects: “one very conservative and neoliberal, and the other more progressive and focused on social justice,” with profound implications for democracy, citizenship, and social rights.

Interview by Selcuk Gultasli

Brazil’s 2026 presidential election has become more than a contest between President Lula and Flávio Bolsonaro. It has developed into a struggle over competing conceptions of democracy, citizenship, social protection, family, gender relations, and the role of the state. The first round placed Flávio Bolsonaro at 47 percent and Lula at 45.1 percent, sending the election to an October 25 runoff. Against this backdrop, Professor Natália Sátyro, Professor of Political Science in the Department of Political Science at the Federal University of Minas Gerais (UFMG), brings to the debate a distinctive perspective grounded in her scholarship on family policy, social protection, institutional change, state capacity, gender, and minority access to welfare.

At the center of Professor Sátyro’s analysis is the argument captured in the headline of this interview: “Bolsonarismo has already become bigger than Bolsonaro himself.” In her view, Bolsonarismo has developed into “a strong movement with neoconservative characteristics” and “a powerful neoliberal appeal,” combining anti-PT and anti-system politics with a differentiated conception of state protection for those considered deserving and undeserving. She argues that its electoral advance has come not only at the expense of the left but also of Brazil’s traditional mainstream right, making Bolsonarismo, in her words, “certainly here to stay.”    

The durability of Bolsonarismo, Professor Sátyro suggests, cannot be understood solely through electoral competition. It is embedded in a broader cultural and institutional project in which the family occupies a central place. She describes an “explicit defense of a traditional patriarchal type of family” and emphasizes the political importance of evangelical networks in mobilizing support around family, gender, sexuality, education, and moral order. For Professor Sátyro, the cleavage is therefore not simply between cultural conservatism and redistribution. “What is at stake today,” she argues, “is democracy versus something non-democratic

Her analysis also brings welfare-state politics into this broader conflict. Professor Sátyro characterizes the Bolsonaro project as one of “familialism by default,” in which “the family and the market should be the pillars of social protection in Brazil.” This model, she argues, reinforces gendered caregiving roles and deepens class inequalities because affluent families can purchase care in the market while poorer families depend more heavily on extended family and community networks.   

Ultimately, Professor Sátyro sees Brazil as confronting two competing political projects: “one very conservative and neoliberal, and the other more progressive and focused on social justice.” The runoff, therefore, is not merely about presidential succession. It raises a larger question about what kind of citizenship, welfare regime, social order, and democratic state Brazil will seek to consolidate in the years ahead.

Here is our interview with Professor Natália Sátyro, edited lightly to enhance clarity, readability, and overall flow for publication.

Bolsonarismo Is Certainly Here to Stay

Brazil’s former President Jair Bolsonaro poses with anti-riot police agents after cast their ballot in Rio de Janeiro, Brasil on November 29, 2020. Photo: Antonio Scorza.

Professor Sátyro, welcome, and thank you for joining us. Let me begin with Bolsonarism itself: Flávio Bolsonaro finished the first round ahead of Lula, while Bolsonarist candidates also performed strongly in congressional and gubernatorial contests. Does this suggest that Bolsonarism has become an institutionalized political identity capable of surviving Jair Bolsonaro’s personal leadership?

Professor Natália Sátyro: First of all, it’s important to emphasize that I’m not an expert on elections or political behavior, but I have no doubt that Bolsonarismo has already become bigger than Bolsonaro himself. It’s a strong movement with neoconservative characteristics and certainly a powerful neoliberal appeal. But, as I did show in the book, it embraces two conceptions of the state: one for those deemed deserving and another for those deemed undeserving. Essentially, however, it is an anti-PT—the Workers’ Party—and anti-system movement with strong popular appeal.

In the absence of a satisfactory response from the left over these 20 years, this far-right movement has defeated both the left and the mainstream right at the same time. Traditional and mainstream right-wing parties have shrunk, apparently irreversibly. In this election, even the Centrão, what we call the “Big Center” or broad bloc, which consists of transactional parties has lost ground. So, it’s a massive win for the far right.

We therefore need to understand this powerful movement in our society better and not think that it is unique to the Brazilian political arena at this moment. However, in Brazil, Bolsonarismo is certainly here to stay. It is strongly inspired by fascism. It is no coincidence that its first proposed move is to co-opt the judiciary.

I read recently that what is happening in Brazil and around the world is a far-right cultural revolution. The huge change that we need to study better—that description fits what we are seeing. Each country is identifying its enemies and determining its own setbacks.

There Is an Explicit Defense of a Traditional Patriarchal Type of Family

Your work shows how strongly family policy reflects the ideological project of the government in power. Does the Lula–Flávio Bolsonaro runoff represent two fundamentally different conceptions of the family and its relationship to the state?

Professor Natália Sátyro: Yes, absolutely. There is an explicit defense of a traditional patriarchal type of family, with no room for the diversity of family arrangements that is already part of our society. Bolsonaro has massive support from the Evangelical Church, and there is no doubt that this is one source of his power and broader reach. It is one of the mechanisms used for electoral mobilization.

Yet, this entire defense is deeply contradictory in itself because Bolsonaro, the father, has been married three times, and Flávio Bolsonaro’s running mate—the future vice president—has been accused of raping a five-year-old child. So, we are talking about a hypocritical defense. The fact remains, however, that any non-traditional family arrangement will, at the very least, receive less attention from public policy.

In Brazil today, 52% of households are headed by women. This is equivalent to 41 million female-headed families in a population of 214 million. As I showed in the book, during Bolsonaro’s time in office, all concepts of family other than the traditional one were removed from official documents, as were any references to gender issues. In other words, despite the actual composition of our families, the type of arrangement being defended is already a minority one.

What Is at Stake Today Is Democracy Versus Something Non-Democratic

Supporters of Brazil’s former President (2019–2022) Jair Bolsonaro hold signs during a demonstration in São Paulo, Brazil, on September 7, 2025. Photo: Dreamstime.

You describe the Bolsonaro period as a “neoconservative turn” that elevated the traditional family and gender roles. Is this family-centered cultural politics still one of Bolsonarism’s strongest mechanisms of electoral mobilization in 2026?

Professor Natália Sátyro: Yes, that is the point I tried to make before, because this family-centered cultural politics is very closely linked with the Evangelical Church project. I have no doubt that they are very strongly territorialized in Brazil and that, for sure, this is one of the mechanisms for electoral mobilization. Not only in 2026; since 2018, this has already been mapped in the literature.

Can the second round be understood as a contest between Bolsonarism’s culturally conservative politics of identity and moral order, and Lulism’s emphasis on redistribution and social protection? To what extent is this divide still structured by class, and how far is it now mediated by religion and family values?

Professor Natália Sátyro: Analytically, that is what is happening, but it is more than that, because it is not limited to conservatism versus redistribution. What is at stake today is democracy versus something non-democratic. When Lula won in 2022, his coalition included former rivals from the far right that existed before Bolsonaro and what united that entire spectrum was a commitment to the rule of law.

The election was characterized by a contest between those who defend democracy and democratic institutions and those who openly spoke against the democratic regime, defending military dictatorship, torture, and a coup. That is the scenario once again. Flávio Bolsonaro performed well electorally without talking about his political project itself. Yet there are slogans directed against the Supreme Federal Court and the Federal Constitution of 1988.

That said, I will return to the core of your questions. Yes, there is a cultural war centered on the family and moral issues. The candidate for governor of Espírito Santo, one state in the Southeast, who is expected to win in the runoff now, was the politician who intervened to prevent an abortion for an 11-year-old girl who had been raped and was pregnant.

Amid all this, there is also the interesting ability of Brazilians to make jokes in difficult situations. There is now an online wave of gays and trans people saying that if Bolsonaro wins, they will expose heterosexuals who are not real ones. In some cases, they are already doing so. These are examples of the cultural and moral war that we are living now. Of course, I have just taken two instances, but it is spread across the digital and virtual debate today. It’s not only in the literature, but we can see it even in the cooperative media.

The Entire LGBTQI+ Community Is at Risk

Your research emphasizes that Brazilian governments differ not simply in how much they support families, but in what kind of family they recognize. How politically consequential is this distinction for women, single-parent families, LGBTQ+ citizens, and other non-traditional family arrangements?

Professor Natália Sátyro: As I said, if what we are discussing is democracy rather than competing government programs or projects, we can imagine the imminent risk—in other words, a civilizational setback. In a conservative society, the entire LGBTQI+ community is at risk. The study that I have recently shows how transphobic our society is. 

Your recent research finds that transphobia can operate through street-level discretion in social assistance, restricting transgender citizens’ access to rights. How vulnerable are minority protections when political polarization legitimizes competing moral definitions of deservingness and citizenship?

Professor Natália Sátyro: As I said, if what we are discussing is democracy rather than competing government programs, you can imagine the imminent risk—in other words, a civilizational setback. In a conservative society, the entire LGBTQI+ community is at risk. The study in question shows how transphobic our society actually is, while other studies show that it is conservative, racist, hostile to poor people, and now fascist as well. This is cultural. The far right has found fertile ground and, in addition, is better than the left at using social media.

To answer your question directly, I would consider two dimensions. In terms of public policy, the answer is straightforward. I have no doubt that policies for this population have been dismantled and, for the most part, terminated. He has already promised to privatize everything possible and make the deepest cuts he can. So, it’s a very clear project.

But Bolsonaro and Bolsonarism are violent. They want to eliminate the enemy almost literally. That is why I call it fascism, despite the conceptual imprecision. The level of insecurity experienced by minority groups is therefore very high.

In 1968, one of the harshest years of Brazil’s military dictatorship, when Institutional Act Number Five was promulgated, constitutional rights and habeas corpus were suspended. A remark by Vice President Pedro Aleixo became well known. He was the only one who voted against this act, and his words are still quoted today in Brazil. Referring to the act, he said, “The problem with a law like this is not you”—he was addressing the president at the time—“nor those who govern the country. The problem is the policeman on the street corner.”

Thus, a government like the one Flávio Bolsonaro would lead, modeled on his father’s, would authorize everyday violence against these people. I have no doubt that this would be a civilizational setback, together with no protection for them from the government or from the rule of law.

Brazilian Society Has Always Been Conservative

Supporters of Flávio Bolsonaro gather.
Supporters of Flávio Bolsonaro gather on Avenida Paulista in São Paulo for an Independence Day rally under the slogan “Brazil Will Win.” Photo: Dreamstime.

The Bolsonaro governments promoted a heteronormative, patriarchal conception of family while seeking to roll back rights associated with sexual and gender minorities. To what extent has this become a durable component of Brazilian right-wing populism rather than merely a Bolsonaro-era policy agenda?

Professor Natália Sátyro: Studies from the 1990s show that Brazilian society has always been conservative. Other studies from the 2000s showed that even poor people were conservative, which is one reason Lula took so long to win the presidency. Unfortunately, I do not think this will end easily. To respond directly to your question, these people used to be ashamed, and they are still ashamed. Recent polls refer to a shy vote: voters who do not discuss or talk about their choice but vote for Flávio Bolsonaro.

Brazilian society is deeply marked by slavery, and its traces remain. White people struggle to acknowledge improvements in the well-being of poor people. Recent opinion polls from Quaest, conducted less than a month ago, show that the middle class feels it has not gained much under Lula’s government, although it has not lost either, but they resent improvements experienced by the poor classes. So, it’s a kind of class conflict as well.

The difference between now and 38 years ago is that half of the population now knows its rights, and our minorities have learned during these 38 years because last week the Constitution marked 38 years of our democracy. This part of the population now knows about their citizenship. They know that they are citizens. I can’t say that, at the end of the 80s and the beginning of the 90s, it was so clear what citizenship was for most people.

The other side, however, wants to return to a time that was even close to slavery. I am saying that because elected senators are already saying they will abolish labor laws, that working 16 hours a day is acceptable, and that workers can negotiate such working conditions directly with their employers. This is also a culture war.

It’s a change, but it is also undoubtedly a class and racial conflict. For example, the Northeast votes overwhelmingly for Lula; the white South of the country votes for Flávio Bolsonaro. People in South Brazil see themselves as white and do not see Northeast Brazilians as white, and they see them as undeserving people.

Lula, the Left, and Mobilizing Younger Voters

Luiz Inacio Lula da Silva walks among supporters on Augusta Street at São Paulo on the eve of the brazillian election on October 1, 2022. Photo: Yuri Murakami.

Conversely, the PT governments expanded social participation, women’s rights, racial-equality agendas, and policies directed toward vulnerable groups. Can Lula still mobilize these constituencies as effectively when his present coalition is broader and more politically constrained?

Professor Natália Sátyro: We will find out in two weeks whether he can mobilize enough people to turn the result around. There is no doubt that he mobilized these groups effectively, but the left in general has difficulty communicating with young people specifically. My generation failed to teach them that democracy and social rights can never be taken for granted.

A generation that grew up with universal public health care does not understand what a world without it would be. Research shows that young people are dissatisfied with the well-being produced by redistributive policies. They want more. They want the world of influencers from TikTok—a world of wealth that does not reflect the reality of Brazil.

In addition, the left has not yet gone digital, including in its campaign, as the right and far right have. The Brazilian left uses social media poorly and has not yet understood the power of the virtual world, at least so far, either to mobilize or to understand its impact on people.

The fact is that the PT, the Workers’ Party, has grown old just as Lula has. However, Lula made a very smart move on the eve of the election. He did not attend the debate on the country’s largest television network. It’s a very traditional one. Instead, he gave an interview to a podcast that is more right-wing than left; it’s not a left-wing channel, and it reaches young people outside this left bubble. In his closing remarks, he challenged young people, saying that if they think all politicians are corrupt, they should enter politics and do their part.

I don’t know whether this was the reason, but since Monday, social media has been flooded with messages about how to increase online engagement, and students and young people are taking to the streets across Brazil. There is a different mobilization underway. We will see whether it persuades some part of the 33 million people who do not vote, many of whom are young. The source is Jairo Nicolau, a political scientist who studied this. Nicolau said that most of the people who do not vote are young.

Lula remains particularly strong among poorer voters and beneficiaries of social programs. Does this indicate the continuing resilience of Lulism as a class-based social-protection coalition, or has redistribution become increasingly filtered through cultural and religious identities?

Professor Natália Sátyro: It’s a class-based social protection. Actually, this new religious identity has certainly changed the cultural and political scene in Brazil. It means that changes in culture and in the way, people see public policy are very important explanatory factors.

Evangelicals, Family, and the Seven Mountains

Brazil’s electoral divide also has a strong religious dimension, with Bolsonarism particularly strong among evangelicals and Lula stronger among Catholics. How has the politics of family transformed religious belonging into a broader political cleavage over gender, sexuality, education, and social order?

Professor Natália Sátyro: I am not sure if I can answer that question. It is very sociological for a political scientist. But studies show that evangelicals in Brazil have had a project of political power since at least the year 2000. It seeks to occupy the seven mountains: family, religion, education, politics, media, arts and entertainment, and business. So, your question makes perfect sense. The family is central to this project and is an institution to be preserved. This means that any arrangement that departs from these values is seen as a threat to this project, and every threat must be eliminated. This is the point that I was trying to make before with the LGBTQIA+ and other communities. I think it is on the same page here.

Your work distinguishes “familialism by default” from “supported familialism.” Where would you place the competing social-policy projects represented by the Lula and Bolsonaro camps along this continuum, and what do their differences reveal about the role assigned to the state, the family, and gender relations in Brazil’s welfare regime?

Professor Natália Sátyro: Bolsonaro would be strongly on the side of familialism by default, not the supported one, because of conservatism and the whole project of the Evangelical Church: women as caregivers and men as providers. Therefore, the advances made in recent years will certainly be lost. For example, since 2023, we have had a national care policy. But there will be no retrenchment; there will be termination of this policy, which is so central to social protection. So, it has a very low probability of surviving.

The emphasis among evangelicals and in what is called the far-right project is that the family and the market should be the pillars of social protection in Brazil. However, this brings with it a class divide. Rich people turn to the market, either by hiring a poor woman as a maid—usually a Black one—to care for those who need care, or by using services from the market, such as daycare centers and nursing homes. The poor, meanwhile, have to rely on extended family and community networks.

Public services will become increasingly precarious, and healthcare will be privatized under Bolsonaro. I have no doubt about that.

The Setback Is Therefore Already Looming

Flávio Bolsonaro.
Senator Flávio Bolsonaro during a pro-amnesty demonstration in support of former President Jair Bolsonaro in Copacabana, Rio de Janeiro, Brazil, March 16, 2025. Photo: Saulo Angelo | Dreamstime.

Your work on Brazilian social assistance stresses the importance of state capacity and federal coordination. How much would either candidate actually be able to redirect social and family policy given Brazil’s federal structure, congressional constraints, and uneven municipal capacities?

Professor Natália Sátyro: To answer these questions, we need to understand the elections in the first place. The far right has a majority in both houses. To give you an idea, in the Chamber of Deputies alone, the Bolsonaro party, the PL, will now hold 121 seats, representing 24 percent of the total. It’s only this party, and then, together with the others on the far right, they would be able to form a qualified majority relatively easily, which would even allow them to make constitutional amendments. The setback is therefore already looming. But a Lula victory would at least act as a brake because he could work with the judiciary to constrain congressional action. This is one point.

Regarding the policies that are the focus of your questions, it is important to remember how the Brazilian Federation is structured. Federative entities are politically autonomous, so municipalities can independently determine a policy if they want to and have the capacity to do so. The literature shows that they usually cannot. It distinguishes policymaking from policy decision-making because of the level of policy capacity of the municipalities. In other words, most municipalities depend on funding from the federal government.

However, the cited study found that during the presidency of Bolsonaro, the father, municipalities kept social assistance services operating even without federal funding because they are politically autonomous. Thus, to consider what the elected candidate may do, it’s important to consider both the composition of this new Congress and the autonomy of the municipalities and states.

I have no doubt about family policy. I already said that they will terminate it. If we think about conditional cash transfers, they will be different from services. Public services directed to families will survive only if municipalities put in their own financial resources, their own budget.

Thirty-Three Million People Did Not Go to the Polls

Looking toward the second round, which social cleavage deserves the closest attention: class, religion, race, gender, region, or attitudes toward the family—and how do these cleavages intersect rather than operate independently?

Professor Natália Sátyro: Thirty-three million people did not go to the polls, even though voting is compulsory in Brazil. Lula’s campaign is focusing, as I told you, strongly on young people and older adults, since they were the groups with the highest abstention rates. First, people over 70 are no longer required to vote.

I read research from yesterday saying that a huge number of women, poor women, are no longer required to vote and did not go to the polls, but they will certainly be affected by cuts, given that Bolsonaro has said he will change Social Security. So, one of the points is that Lula is trying to reach this part of the population. This would mean not adjusting—these cuts that I told you about mean not adjusting pensions and making it harder to enter the system.

There is also a strong campaign targeting women, who make up the majority of the electorate. The increase in Bolsa Família benefits is due to begin on October 19, before the runoff. The suspension of online betting, which was permitted by Bolsonaro and has now been suspended by Lula by decree, was also a measure aimed at this audience, that is, women.

Bolsonaro, meanwhile, is already speaking as if he had won and has been addressing the market, while emphasizing how he will cut the budget. So, for Lula, his aim is young people, women, and the elderly in the population because of the abstention.

Finally, Professor Sátyro, beyond the question of who wins the runoff, does the first-round result suggest that Brazil is consolidating two competing models of citizenship—one centered on social inclusion and state-backed protection, and another combining conservative family values, market-oriented responsibility, and populist cultural mobilization?

Professor Natália Sátyro: Yes, I have no doubt. I think my previous answers have already addressed that. We are really at a moment when we will choose between these two projects for Brazil. Today, we are a divided society between these two: one very conservative and neoliberal, and the other more progressive and focused on social justice. We will see in two weeks which one of them will win.

Climate change.

Who Pays to Adapt? Climate Debt and Populist Politics of Climate Justice in Africa

In this commentary, Dr. Oludele Mayowa Solaja uses the concept of “climate debt populism” to examine how climate vulnerability, sovereign debt, and distributive injustice are becoming politically intertwined across Africa. He argues that adaptation finance is not only a technical question of resource mobilization, but also a struggle over responsibility, legitimacy, and who ultimately bears the costs of climate survival. Drawing on examples from Senegal, Zambia, and Malawi, Dr. Solaja shows how climate shocks can intensify fiscal vulnerability, while debt servicing can restrict governments’ capacity to invest in resilience. He calls for a more just climate-finance architecture centered on grant-based adaptation, debt restructuring, accountability, participation, and recognition of Africa’s historically unequal contribution to global emissions

By Dr. Oludele Mayowa Solaja

Africa’s climate politics is entering a more consequential phase. The debate is no longer about whether vulnerable societies need adaptation finance, but how their political and financial relationship is shaped when they receive it through debt. The resources governments already have to service debt can create a paradox when small increases in debt are added to shield citizens from climate risks: the funds required to lessen vulnerability can create more vulnerability.

This commentary proposes the concept of ‘climate debt populism’ to reflect the political reasoning that can be forged from this paradox. I do not imply, in using the term, that there is an existing pan-African political movement, but rather use it as an analytical framework to examine the potential for linking climate vulnerability, fiscal pressure, and distributive injustice with the populist statement: communities that were least responsible for past greenhouse gas emissions should not bear the burden of additional fiscal costs just to be secure. This struggle is not fundamentally about people who want to act on climate change versus people who don’t. It is a conflict over who has the authority, responsibility, and resources to determine who pays for climate survival.

Why should those who contributed least to the climate crisis pay to survive it?

The Question Behind Climate Finance

Vulnerability is the language of climate change in Africa. With warming, droughts, flooding and food insecurity, adaptation is a pressing developmental need, with increasing water stress and disruption to livelihoods. But vulnerability is not the sole determinant of the politics of adaptation. The question of who pays for protection is becoming increasingly distributive: on whose conditions and at what cost to public finances and future generations?

The answer matters because Africa is in a unique position within the global climate economy. The continent has been responsible for a relatively small share of global greenhouse gas (GHG) emissions but faces the highest climate risks. According to the African Development Bank, Africa accounts for less than 4 percent of global emissions but receives only about 3 percent of global climate finance (AfDB, 2025). At the same time, many African countries struggle with limited fiscal space and high debt-service burdens. The outcome is a political economy where the need for adaptation meets the financial limits of the states that will be expected to provide it.

The problem is more than money. It’s about the conditions and modalities of climate finance. Grant financing can increase adaptive capacity without adding a new debt burden. Loans can offer short-term flexibility, but they can also shift the burden of financing adaptation to climate change into the future. The difference between resilience and recovery financing is a political question in situations of repeated climate shocks and additional borrowing.

Climate finance is thus not apolitical. It shares responsibilities among countries, generations and social groups. When people feel they are losing out because of climate change, and that public funding is being limited or restricted, finance becomes an issue of fairness and political legitimacy.

Changing the Conversation from Climate Populism to Climate Debt Populism

Climate debt populism is analytically different from the current discourse on climate populism and extends ideas in this conversation. Political representations of climate policy typically frame the issue as a clash between a righteous or derelict population and those who represent and are responsible for the environment and environmental transition policies, such as the state, the market, or the public interest. When the policy is contentious, as it becomes when measures like carbon pricing or subsidy reform and energy transition are felt to be economically burdensome, climate politics can get messy in these accounts.

Climate debt populism changes what is contended. Its main grievance might not be climate action. Instead, it’s about the inequity of funding climate action and climate harm. The conflict arises when the price of adaptation is seen as an indicator of an international order that is separate from responsibility and burden.

The populist logic may thus be expressed in three interconnected steps. First, a material injury is apparent: crops fail to produce, houses are destroyed by floodwater, electricity networks are weakened, livelihoods are lost, and public services are economically constrained. Second, the injury is read by making a moral judgment between those suffering and those seen to have disproportionate power to control the distribution of costs. Third, this distinction becomes a political demand for recognition, redistribution and accountability.

‘The elite’ concerned is therefore far less monolithic than in traditional national populist politics. It could involve national political and economic decision makers, foreign creditors, financial institutions, rich high-emitting countries and technocratic institutions thought to set the rules for accessing funding by vulnerable societies. This doesn’t mean these actors form a unified bloc. Instead, they can be symbolically linked in a popular story of unequal responsibility.

This matters because it avoids making the concept synonymous with anti-Westernism or with opposition to the international financial system. Climate debt populism is not a movement against debt, but a struggle about the legitimacy of an unequal burden of climate responsibility. Its basic moral principle is that adaptation costs should be assigned by considering historical responsibility, current exposure, and financial resources.

Debt Amplifies Climate Change as a Political Vulnerability

Young African woman carrying water.
Young African woman carrying water in a village near Bamako, Mali, symbolizing the human impact of drought and water scarcity. Photo: Dreamstime.

This political claim has material force through debt. According to ActionAid International’s analysis of 65 highly climate-vulnerable countries, in September 2026, these countries will have paid almost 25 times more on debt repayments than on climate action. It notes that debt servicing as a share of government revenue is estimated to consume about 65 percent in Global South countries and is about 225 times higher than the climate finance they receive via grants (ActionAid International, 2026). The statistics must be viewed with care as they are an amalgamation and do not represent a consistent African experience. Their importance, however, lies in the structural relationship they point to: obligations to repay fiscal resources can take up fiscal resources just when investment in adaptation has to increase.

The resulting mechanism is potentially self-reinforcing. High-severity climate events cause economic and physical damage. The funding of emergency relief, reconstruction and social protection in the face of the government must be made. If grants and concessional resources are insufficient, additional borrowing becomes attractive or unavoidable. This leaves less fiscal room for preventive investments because of debt-service obligations. Weak adaptation leaves communities exposed to subsequent shocks, which generate additional losses and renewed financing needs. Fiscal vulnerability can thus exacerbate climate risk, and climate risk can constrain capacity to reduce fiscal vulnerability.

This is not to say that climate change is solely responsible for debt crises in Africa. Sovereign debt is determined by domestic fiscal policies, commodity dependence, exchange-rate pressures, borrowing policies, governance, global interest rates and the structure of the international financial system. A credible argument in the name of climate justice must, therefore, withstand monocausal explanations. The more assertive position is that climate shocks exacerbate existing financial fragilities and can make an already challenging debt situation much tougher.

Senegal: When Debt Service Crowds Out Climate Ambition

Senegal is a case in point for the inseparability of politics and fiscal capacity in climate finance. According to ActionAid’s 2026 analysis, Senegal’s debt servicing is more than 96 percent of government revenue and over 600 times its planned spending on climate action. For every US$1 budgeted for climate action, US$605 is being spent on debt servicing, according to the calculation. The exact proportion should be regarded as a representation of the fiscal structure of a particular advocacy organization, and not as a yardstick for the country’s fiscal structure. Its political significance nevertheless remains striking.

Fiscal constraint is not a macroeconomic phenomenon, but a condition that affects citizens engaged in agriculture and reliant on infrastructure and functioning public services. It is felt when there is a risk, and the state is unable to protect people. A farmer confronting declining productivity does not experience sovereign debt as a balance-sheet category. The experience is mediated through access to irrigation, agricultural support, roads, electricity, social protection and the state’s capacity to respond when climate shocks occur.

This is where climate debt can acquire populist meaning. When citizens feel that public institutions can afford external debt but not internal security against environmental insecurity, the line between economic and climate injustice becomes a political debate. The question becomes less “How much finance has been mobilized?” and more “Whose obligations are being prioritized?”

Zambia: When a Climate Shock Becomes a Fiscal Shock

Zambia illustrates an aspect of the issue, where environmental shocks rapidly turn into macro-economic and political shocks. The World Bank described the country’s 2024 drought as the driest in decades; it affected approximately 9.8 million people, with 6.6 million experiencing severe food insecurity. Likewise, Zambia’s reliance on hydropower worsened a major electricity crisis, and agricultural production was also greatly affected (World Bank, 2024).

These pressures were added to a challenging debt restructuring process. The World Bank then approved US$100 million to finance development policy and provide a support facility for catastrophe events, highlighting the need for liquidity in the event of a climate shock. However, there is a deep challenge that needs to be addressed: emergency funding can mitigate and repair harm in the short term, but it will not necessarily close gaps in the longer term in the resources needed to prepare for adaptation.

Climate events remain a downside risk to Zambia’s debt-service capacity, according to the IMF’s 2026 assessment. This connection has political importance, as it links environmental insecurity to the state’s fiscal stability. A succession of shocks may then alter citizens’ perceptions of national governments and the international financial system as a whole. When the climate is made insecure, it tests institutions’ capacity to offer security without adding another generation of debt.

Malawi: The Politics of Rebuilding the Same Future

Malawi’s experience with Cyclone Freddy makes the distributional stakes equally visible. According to the World Bank (2023), material losses amounted to about US$505 million, while production losses were around US$36.4 million, equivalent to about 0.5 percent of Malawi’s 2023 GDP. These statistics concealed the destruction of homes, disruption of agriculture, damage to infrastructure and loss of livelihoods.

Reconstruction is a tough decision for a budget-constrained government—balancing the social and political costs of leaving communities exposed with the financial costs of borrowing to rebuild. Governments could continue to pay for the impacts of climate hazards without sufficiently reducing the likelihood or impact of further loss.

This is why it is as important as the amount of climate finance as it is well-designed. A dollar of grant finance and a dollar of sovereign borrowing are not politically equivalent. They distribute obligations differently across time and across social groups. The former can build the community’s public capacity without adding to the repayment burden; the latter can shift some of today’s adaptation burden onto future taxpayers. Therefore, it is not only a matter of mobilizing resources, but of their financial architecture as well, that is, a matter of climate justice.

From Climate Victims to Climate Creditors

One of the most profound political changes may be conceptual. African countries have often been portrayed internationally as weak recipients that need help. This is becoming an outdated perspective. Climate-justice claims are increasingly becoming language of responsibility, entitlement and institutional change, rather than “help us because we are vulnerable”; it is becoming “recognition of what is owed because responsibility and harm are unequally distributed.”

Warlenius (2018) proposed a shift from emissions to questions of responsibility, atmospheric space, and compensation through the concept of climate debt, which emerged within climate-justice movements. This argument considers the intersection of the moral grammar of climate debt, current sovereign debt, and the lived reality of adaptation under fiscal constraint.

This suggests a politically viable possibility of reversal. African countries cannot be read only as clients of a lender who comes to them for help. They can also speak in a way that makes them claimants in a just climate order. The language of ‘climate creditors’ can help here as a political metaphor; it emphasises the historical and distributive aspects of climate responsibility, but does not suggest that African states have traditional financial claims against specific governments.

Making this distinction is crucial. Climate-creditor politics does not absolve African governments of responsibility. Vulnerability may be exacerbated by corruption, weak institutions, unsustainable borrowing patterns and poor public spending and African governments should be held accountable at home. There is no conflict between international responsibility and national accountability. They work at various levels of the same political economy.

The New Political Antagonism

At this point, climate debt populism is analytically useful. It recognises a type of political opposition based on the unequal division of financial responsibilities, where material climate insecurity is expressed in this way. The applicable political boundary is not definitive. It could be between citizens and national elites, vulnerable states and creditors or historically high emitters and climate-sensitive societies. In practice, these boundaries can overlap.

The risk is that such a politics can go in two extremely different directions. It can create a democratic politics of climate justice, calling for transparency in finance, reorganization of debt, and reparative responsibility and greater public accountability. However, it can also be seized by the political entrepreneur who simplifies the weave of politics to an unchecked story of foreign conspiracy, domestic betrayal or perpetual victimhood. The concept should not therefore be considered – normatively – as progressive or regressive.

It is a democratic question in that it raises a public debate over who is best positioned to determine who will bear the costs of climate change. Failing to involve citizens in designing climate finance through technical negotiations and institutions far removed from the people can create a legitimacy deficit with political repercussions. On the other hand, if climate finance is transparent, locally accountable, and clearly linked to social protection and adaptation outcomes, it can reinforce democratic trust.

Preserving the Natural World within the Context of Non-Debt-Creating Adaptation (COP31)

This debate comes at an opportune moment. Adaptation, finance, and loss and damage are key themes of the climate negotiations to be discussed at COP31, to be held in Antalya from 9-20 November 2026. African governments should thus ask not just how much money is pledged, but how much they will receive in the end. What forms of finance are being provided, on which terms and at what cost to future generations?

The answer matters because a climate finance target can be achieved in several ways that produce very different politics. A significant share of adaptation resources could be financed through loans, which may provide immediate financial support to vulnerable states but create future debt obligations. This finance can be beneficial in certain instances, especially when concessionality is high, and investments have a productive return. However, borrowing does not always align with climate justice.

A more believable framework for getting climate finance to Africa would thus be based on four pillars. First, adaptation finance really needs to be far more grant-based, especially in highly vulnerable countries with limited fiscal space. Second, the support for loss and damage should be on top of, not instead of, adaptation finance. Third, countries already experiencing unsustainable debt levels should have trustworthy debt-restructuring instruments, so climate shocks are not necessarily a source of additional debt crises. Finally, African countries and affected communities should be more influential in designing, allocating and monitoring climate finance.

In particular, the fourth principle is important. Wealth redistribution is not the only issue of climate justice between North and South. It is also about redistribution within countries. External resources can fuel inequality when they fall into the hands of political elites, are concentrated in capital-heavy projects, or are not tied to the communities most vulnerable to climate risks. This is why a just climate-finance architecture should link international and domestic responsibility, transparency, participation, and accountability.

Beyond the Politics of Vulnerability

The politics of African climate change is thus shifting away from a politics of vulnerability. The danger remains very real, but it is no longer politically sufficient. More and more governments, movements, and citizens are asking what vulnerability means in a global context where the conditions of climate change and climate impacts do not align with the distribution of financial means.

One possible political result of this contradiction is climate debt populism. It emerges when climate insecurity and debt insecurity become legible as parts of the same injustice, and when citizens interpret adaptation financing as a test of who counts, who owes, and who has the authority to determine the future. The idea thus includes a political element to a policy discussion that is frequently framed as a purely technical matter of climate finance.

The broader importance of the study is to move from the question “How much climate finance is needed in Africa” to “What political order is being reproduced in the provision of climate finance?” That question is more complex, as it deals with responsibility, power, debt, legitimacy, and distribution at the same time.

Africa does not need a regime of climate finance that makes adaptation possible today and harder to sustain in the years to come. Nor does it need a politics that converts legitimate climate grievances into simplistic blame. What is needed is a system in which the three aspects of historical responsibility, financial capacity, domestic accountability, and democratic participation are seen as interlinked aspects of climate justice.

The decisive test of climate finance is not whether money reaches vulnerable countries. It is whether that money enables them to become less vulnerable without increasing their debt. This is indeed the political issue of climate adaptation. The language of vulnerability is giving way to the language of entitlement in Africa’s climate politics: from “Save us from a crisis” to “acknowledge the distribution of responsibility for a crisis.” If that shift becomes politically salient, climate finance will no longer be a technocratic subfield of international development. It will be at the heart of the battle for global justice, global sovereignty and democratic legitimacy.

Who pays to adapt—and, in the emerging politics of climate debt, who actually owes whom?


 

References

ActionAid International. (2026, September 16). Debt fuels the climate crisis: How the finance flows. https://actionaid.org/publications/2026/debt-fuels-climate-crisis

African Development Bank. (2025). African Economic Outlook 2025. https://www.afdb.org/sites/default/files/documents/publications/afdb25-01_aeo_highlights_english_020625.pdf

International Monetary Fund. (2026). Climate shocks, debt defaults and investment in climate adaptation: Squaring an impossible trilemma. IMF Working Paper No. 2026/128. https://www.imf.org/en/publications/wp/issues/2026/06/23/climate-shocks-debt-defaults-and-investment-in-climate-adaptation-squaring-an-impossible-577218

United Nations Economic Commission for Africa. (2026). Stakeholders close CCDA-14 with strong calls for climate finance, stronger agency and delivery ahead of COP31. UNECA. https://www.uneca.org/stories/stakeholders-close-ccda-14-with-strong-calls-for-climate-finance%2C-stronger-agency-and

United Nations Framework Convention on Climate Change. (2026). COP31. UNFCCC.

Warlenius, R. (2018). “Decolonizing the atmosphere: The climate justice movement on climate debt.” Development and Change, 49(2), 454–478. https://doi.org/10.1111/dech.12387

World Bank. (2023). Malawi economic update: New Malawi Economic Update calls for urgent action to address macroeconomic imbalances and increase energy access. https://www.worldbank.org/en/news/press-release/2023/07/19/new-afe-malawi-economic-update-calls-for-urgent-action-to-address-macroeconomic-imbalances-and-increase-energy-access

World Bank. (2024). World Bank steps up support to increase Zambia’s resilience to natural disasters.https://www.worldbank.org/en/news/press-release/2024/12/18/world-bank-steps-up-support-to-increase-afe-zambias-resilience-to-natural-disasters

Trace.

ECPS Joins TRACE, a New EU-Funded Project on Colonial Legacies and Climate Vulnerability

ECPS has joined TRACE – Tracing Colonial Legacies in Climate Vulnerabilities, a new 24-month project funded by the European Union’s Citizens, Equality, Rights and Values (CERV) programme. TRACE examines how Europe’s colonial history continues to shape contemporary climate vulnerability, inequality, migration, and environmental justice. Focusing especially on young people aged 15–30, including those from migrant and postcolonial backgrounds, the project combines climate education, historical reflection, democratic participation, and public engagement. Activities will include workshops, exhibitions, public debates, documentary screenings, student-led case studies, and foresight exercises. TRACE will culminate in a Youth Charter on Climate Migration and Vulnerability, bringing young people’s perspectives into wider European debates on climate justice, historical responsibility, and intergenerational equity.

ECPS (Brussels)

The European Center for Populism Studies (ECPS) has joined TRACE – Tracing Colonial Legacies in Climate Vulnerabilities, a new 24-month project funded by the European Union’s Citizens, Equality, Rights and Values (CERV) programme.

TRACE explores how Europe’s colonial history continues to shape patterns of vulnerability to climate change today. By examining the connections between colonial legacies, climate inequality, migration, and environmental justice, the project seeks to explain why communities experience the consequences of the climate crisis so differently and how more equitable and inclusive responses can be developed.

The project focuses primarily on young people aged 15–30, including secondary school students, university students, and young professionals, with particular attention to participants from migrant and postcolonial backgrounds. It also engages educators, policymakers, and civil society organizations, especially those working on migration, youth participation, climate change, and environmental justice.

At the heart of TRACE is an effort to strengthen young people’s understanding of colonial history and its relationship to contemporary climate and environmental inequalities. The project also aims to equip participants with the knowledge and critical tools needed to engage with debates on climate change, migration, historical responsibility, and intergenerational justice.

A Participatory and Youth-Led Approach

Trace Logo.

TRACE is built around participatory and youth-led activities designed to combine historical reflection, climate education, democratic participation, and public engagement. Planned activities include workshops on climate science, open forums where young participants can share experiences, emotions, and testimonies, and intergenerational conversations exploring how historical memories and contemporary climate challenges intersect.

The project will also organize exhibitions, public debates, documentary screenings, student-led case studies, and foresight exercises encouraging participants to imagine possible patterns of climate mobility by 2050.

An important dimension of TRACE will be its engagement with European climate policy. Participants will examine initiatives including the EU Clean Industrial Deal through a decolonial perspective, considering how contemporary climate strategies relate to questions of historical responsibility, inequality, and justice.

Young participants will also work together to develop a conceptual framework connecting colonization and contemporary climate vulnerability. Their findings and reflections will be communicated through a youth-led Instagram channel, helping extend the project’s discussions beyond formal workshops and events.

From Historical Reflection to Democratic Participation

One of the project’s central objectives is to connect historical understanding with democratic practice. TRACE will culminate in the collaborative drafting of a Youth Charter on Climate Migration and Vulnerability. Developed through a participatory process, the Charter will articulate young people’s perspectives on climate vulnerability, migration, historical responsibility, and justice.

The final document will be shared with policymakers, activists, civil society organizations, and other relevant stakeholders, ensuring that the voices and experiences of young participants contribute to wider European debates about climate policy and migration. 

By looking critically at the past, TRACE seeks to deepen understanding of how colonial histories continue to influence the unequal distribution of climate risks in the present. At the same time, the project aims to foster inclusive remembrance, intergenerational justice, democratic participation, and climate resilience.

A European Partnership

Trace.
TRACE brings together organizations from across Europe with expertise in education, environmental sustainability, human rights, youth participation, democratic engagement, and research.

TRACE brings together organizations from across Europe with expertise in education, environmental sustainability, human rights, youth participation, democratic engagement, and research. The consortium consists of:

🇵🇹 EducPro — Portugal

🇮🇹 Fondazione CREDA ETS – Centro Ricerca Educazione Documentazione Ambientale — Italy

🇪🇸 Altekio Iniciativas hacia la Sostenibilidad, S. Coop. Madrid — Spain

🇸🇮 PIC – Legal Center for the Protection of Human Rights and the Environment / Pravni center za varstvo človekovih pravic in okolja — Slovenia

🇧🇪 Sumatra Innovation ASBL — Belgium

🇧🇪 European Center for Populism Studies (ECPS) — Belgium

The consortium recently held its kick-off meeting in Portugal, where project partners came together to establish the framework for cooperation and set the course for the activities to be carried out over the coming two years. The launch of TRACE also received local media attention in Portugal, with the project featured in the Portuguese newspaper Diário do Minho.

Through its participation in TRACE, ECPS will contribute to the project’s broader examination of historical legacies, democratic participation, inequality, climate vulnerability, and the political dimensions of climate justice. The partnership also extends ECPS’s engagement with European research and civil society initiatives addressing the intersection of democracy, social justice, youth participation, and contemporary political challenges.

Over the coming months, ECPS will share updates on TRACE’s research, workshops, exhibitions, public debates, youth activities, and other project outputs through its website and social media channels.

Associate Professor Guilherme Casarões.

Assoc. Prof. Casarões: What Really Died on October 4 Was Brazil’s Democratic Pact Itself

Associate Professor Guilherme Casarões argues Brazil’s October 4 election marks more than a contest between Luiz Inácio Lula da Silva and Flávio Bolsonaro: it signals a deeper transformation of the country’s democratic order. Assoc. Prof. Casarões contends that “what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself,” while stressing that this does not mean democracy has ended. He sees Bolsonarism as still fundamentally personalistic, continuing to revolve around Jair Bolsonaro even as Flávio emerges as its electoral standard-bearer. The interview explores identity polarization, Christian nationalism, punitive security politics, Trumpism, and the transnational far right, while also examining Lulism’s growing association with the establishment. Together, these dynamics place Brazil at what Assoc. Prof. Casarões describes as a consequential political “crossroads.”

Interview by Selcuk Gultasli

Brazil’s October 4, 2026 presidential election produced a first-round result that significantly altered the political landscape ahead of the October 25 runoff. Flávio Bolsonaro finished first with about 47% of the vote, ahead of incumbent President Luiz Inácio Lula da Silva on 45.1%, while right- and far-right forces also performed strongly in congressional and gubernatorial contests. The outcome sharpened the confrontation between Lulism and a post-Jair form of Bolsonarism, while also raising broader questions about the resilience of Brazil’s post-authoritarian democratic settlement, the institutionalization of the radical right, and the future of political representation in the country. 

In this interview with the European Center for Populism Studies (ECPS), Guilherme Casarões, Associate Professor of Brazilian Studies at Florida International University, argues that the significance of October 4 extends well beyond the immediate electoral competition between Lula and Flávio Bolsonaro. For Assoc. Prof. Casarões, the most consequential development is not simply the continued strength of Bolsonarism without Jair Bolsonaro on the ballot, but what the election reveals about the transformation of Brazil’s democratic order. As he puts it, “what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself.”

Assoc. Prof. Casarões is careful to stress that this does not mean Brazilian democracy has ended. Rather, he argues that the political pact sustaining democracy since the transition from military rule in the mid-1980s and its constitutional consolidation in 1988 “is now gone, or at least seems to be over for now.” In his view, this makes the 2026 election even more consequential than the watershed contests of 2018 and 2022. Brazil, he argues, has reached “a crossroads,” with the future character of its democratic system increasingly uncertain. 

At the same time, Assoc. Prof. Casarões resists interpreting Flávio Bolsonaro’s success as evidence that Bolsonarism has already become fully institutionalized. Despite the son’s electoral rise and the growing importance of the Liberal Party, he maintains that the movement “still gravitates around the image of Bolsonaro the father” and remains “a very personalistic movement.” Ultimately, he suggests, Bolsonarism still resembles “a cult of a person,” and “this person is Jair Bolsonaro himself.”

The interview develops this diagnosis across a wider set of themes: the decline of policy-based competition and the rise of identity polarization; Christian nationalism and the religious-populist radical right; punitive approaches to crime; the transnational circulation of far-right ideas; and the interaction between Trumpism and Bolsonarism. Assoc. Prof. Casarões also examines the contrasting trajectory of Lulism, arguing that Lula has increasingly come to symbolize the establishment itself. Taken together, his analysis presents October 4 not merely as an electoral upset, but as a possible marker of a deeper reconfiguration of Brazil’s democratic and populist politics. 

Here is our interview with Associate Professor Guilherme Casarões, edited lightly to enhance clarity, readability, and overall flow for publication.

Bolsonarism Is Not Yet Institutionalized

Brazil’s former President Jair Bolsonaro poses with anti-riot police agents after cast their ballot in Rio de Janeiro, Brasil on November 29, 2020. Photo: Antonio Scorza.

Professor Casarões, welcome. Let me begin with the transformation of Bolsonarism itself. Brazil’s first-round result appears to represent something more structurally significant than another confrontation between the political camps created around Lula and Jair Bolsonaro. With Jair Bolsonaro himself absent from the ballot and Flávio Bolsonaro not only emerging as the principal candidate of the right but actually finishing first with about 47% of the vote, are we witnessing the transformation of Bolsonarism from a highly personalized populist movement into a more durable political identity? What would distinguish the institutionalization of Bolsonarism from the simple continuation of the Bolsonaro family?

Assoc. Prof. Guilherme Casarões: That’s a great question and let me take a step back just to refer to what I think is the biggest change after the October 4th elections in Brazil. I think that—and this is something that I’ve argued in a very recent piece that I wrote for The Conversation website—what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself.

By saying this, I’m not implying that Brazilian democracy is over. What I’m trying to say is that the pact that has sustained Brazil’s democracy for over 40 years, starting in the mid-80s, being written into the Constitution of 1988, and sustaining Brazil’s democracy ever since then, is now gone, or at least seems to be over for now. There’s a big change going on in Brazil, therefore making the 2026 elections in the country even more consequential than the 2018 and 2022 elections. This is why we are at a crossroads right now. There’s something going on. We don’t know exactly how to describe what Brazil’s democracy is going to look like in the future, if at all, but this is an important caveat to make.

Now, as for Bolsonarismo, we have other examples around the world of children of very popular politicians who become leaders of movements themselves. That’s the case of Marine Le Pen in France. If we think about the transition between Jean-Marie Le Pen and Marine Le Pen, there’s a big inheritance, but also a big transformation between these two moments of leadership. We also have something along similar lines in Peru, with Alberto Fujimori back in the 1990s and early 2000s, and now we have Keiko Fujimori, who is Peru’s current president. So, this is not very unusual, if you think about it, politics is also hereditary in many ways.

Bolsonarism Is Still a Cult of Jair Bolsonaro

But I don’t think that the case of Brazil really represents a break, or an evolution, for that matter. We are not yet witnessing the institutionalization of Bolsonarismo in Brazil, because everything still revolves very much around the figure of Jair Bolsonaro, the former president who’s now serving 27 years in prison under house arrest for attempting a coup d’état back in 2022. He was convicted in 2025. But the references are almost entirely directed at him. The movement still gravitates around the image of Bolsonaro the father. He was the one, to be sure, who handpicked his oldest son, Flávio, to succeed him on the ballot in 2026.

However, I’m not sure, and I don’t believe that we are at the point of institutionalization of a movement yet. It’s still a very personalistic movement. We are yet to see what Flávio’s going to make of his own party. Flávio ran on the ticket of the Liberal Party of Brazil. Bolsonaro was also affiliated with this party. This has become more and more the party of Bolsonarismo in the country, but the Liberal Party has been around for much longer.

It never really represented Bolsonaro. He used it more than anything else. That was a very recent turn taken by Bolsonaro himself back in 2021 in order to run, because in Brazil you need to be affiliated with a party in order to run, and I think that if it depended entirely on Bolsonaro the father, he wouldn’t really have a party. He tried to create one from scratch, and he couldn’t.

What we have in Brazil, which is a multi-party-political system, is that the Bolsonarista movement captured one of the parties that was just lying there, a party that sees a great benefit in joining the rank and file of Bolsonarismo, and that’s where we are right now. Therefore, we might have to wait for another electoral cycle. Or this is something that’s going to happen along the way between right now and 2030, but the point is that it’s not fully institutionalized yet.

We might see this transition happen at some point down the road, but I still think that, if I could describe Bolsonarismo as a political movement, it really seems to me like a cult of a person, and this person is Jair Bolsonaro himself.

Lulism Became Personalistic, but Lula Remained Institutional

Luiz Inacio Lula da Silva walks among supporters on Augusta Street at São Paulo on the eve of the brazillian election on October 1, 2022. Photo: Yuri Murakami.

Conversely, the first-round result also sharpens the succession problem for Lulism. Lula remains the principal integrative figure of the Brazilian left, yet he finished behind Flávio Bolsonaro despite entering the election expecting to win in the first round. Should Lulism itself be understood as a variety of left populism, and if so, how does its populism differ analytically from the moral polarization, anti-establishment rhetoric, and cultural politics associated with Bolsonarism?

Assoc. Prof. Guilherme Casarões: Let me unpack these points. The first thing readers have to understand about Brazil is that the very same political elites who took power back in the mid-80s, after the end of a 21-year military dictatorship in the country, are the same elites who are still in power today. That’s true for the right and the left. You see, Bolsonaro himself—now he’s in jail—but he was a congressman for 28 years before getting elected president in 2018. Even though he used to depict himself as an outsider, as an anti-establishment candidate, we know for a fact that the same guys who have been around for over 30 years now, they were the ones who, if not established the New Republic, as we call Brazil’s post-dictatorship moment, were there from the get-go.

I don’t think that this is something that a lot of people understand about Brazil. Lula himself has been around for a very long time. He was the founder of the Workers’ Party back in 1979, and he very quickly rose to become one of the most popular politicians in Brazil. He ran for president in Brazil’s first direct presidential elections in 1989. He ran again in 1994 and in 1998, and he was defeated in the first three elections he ran. Then he got elected in 2002, got elected again in 2006. He handpicked his successor, Dilma Rousseff, in 2010, who then won again in 2014.

Lula was about to make a comeback in 2018, but he was put in prison, and he couldn’t run at the end of the day, so he ran again in 2022. We’re talking about so many elections. I mean, six and a half, if we consider 2018 as an election that he could have run, and he ended up not being able to, and now it’s the seventh time. He ran for president. He runs for president. I’m not going to say things in the past because the election is still not decided, but let’s consider that, despite what happens on October 25th, Lula’s going to be a seven-timer when it comes to presidential elections.

People are tired of this. They are tired for many reasons. I mean, Lula is 80 years old. Of course, in today’s world, it’s not unusual to have leaders who are over 80 or over 70, and that’s totally fine. But the fact that he was president for three full terms, the fact that he was able to choose his own successor, who was impeached in 2016—and there are many explanations for the impeachment proceedings—she was very unpopular. She drove, according to many, Brazil to its worst economic crisis in generations.

Because of that, we are witnessing a politician who is very popular on the one hand and, of course, very acclaimed internationally because of all his diplomatic feats, but who’s also very much worn down on the other hand. He doesn’t look tired if you watch his speech at the General Assembly of the United Nations or if you watch Lula in action during the campaign. He doesn’t seem tired, but people are tired of him.

Is he a populist? I don’t think he’s a populist. If you look at the definitions of populism that we work with on a daily basis, it’s mostly about the division between the elite and the people and, of course, claiming that he, or the populist leader, is the only one able to speak on behalf of the people, maybe with a capital P. This is not Lula.

Lula Has Become the Target of Political Dissatisfaction

Let me explain to you why I think it’s not the case. Lula might have been very divisive during campaigns. Indeed, if you go back to 1989, or 1994, 1998, or even 2002, he was always talking about the elites versus the people. And he, being a former metal worker and somebody who came from a very poor background back in the 1950s or 1940s, identifies with the people, and that’s all true. But the behavior of populists must go beyond elections. Elections are naturally moments in which you see some division flourish because you have to draw lines between yourself and your opponents. Populism goes beyond that. A populist has to govern using the same strategies or the same narratives that have allowed this person to get elected in the first place. 

This is not Lula. Ever since he was elected for the first time in 2002 and took office the next year, he’s been super institutional. He’s been one of the most institutional presidents that we’ve ever had, and that might explain at least part of his success. So, there is Lulismo in the sense that there was a time, especially with the first corruption scandals that go back to 2005, when we might have seen a moment when Lula detached himself from the Workers’ Party. This is when one very famous commentator in Brazilian politics, André Singer, wrote a book about the rise of Lulismo, or Lulism, as opposed to petismo, or Workers’ Partyism. He was basically describing the opposite trajectory of the far right. The far right moves from the personal to the institutional, and PT and Lula were moving from the institutional to a more personalistic approach to politics. That’s true, but Lula as a president has been something else. He has been very institutional. He has been very willing to make concessions and to cooperate and to negotiate.

You can look at it from a positive perspective and basically say, “okay, this is great.” Lula is a man who’s been able to advance a lot of very important policies regarding the reduction of inequality in the country, the reduction of poverty, and social welfare policies of many different kinds. That was all good, and that was all made through a lot of concession and a lot of negotiation. 

But at the same time, because he’s been so willing to negotiate and to make concessions ever since he got elected for the first time, a lot of people identify him as the representative of the establishment. So, whenever there’s a corruption scandal, whenever there’s something that Brazil’s democracy can no longer deliver, people will naturally blame it on Lula himself because he’s the face of Brazil’s democratic pact. He’s the face of Brazil’s establishment in so many ways. 

And the more people get frustrated with the establishment, the more people hate everything that’s going on in Brazilian politics, they will look at Lula and say, you are the one to blame because you’ve been around for so long. It’s not populism, but it’s a personalistic identification with the system, which is, by definition, the opposite of populism in so many ways, that has made Lula so popular, but also the preferential target of pretty much every single dissatisfaction we’ve seen in Brazil for the last 20 years or so.

Brazil’s Political Divide Is Now About Identity

Flávio Bolsonaro.
Senator Flávio Bolsonaro during a pro-amnesty demonstration in support of former President Jair Bolsonaro in Copacabana, Rio de Janeiro, Brazil, March 16, 2025. Photo: Saulo Angelo | Dreamstime.

The first round now seems to confirm that Brazil is confronting two highly developed political identities: Bolsonarism as a cultural, moral, religious, and anti-establishment formation, and Lulism as a socially redistributive and inclusion-oriented coalition. At the same time, the strength of Bolsonarista candidates in congressional and gubernatorial races suggests that the right’s political identity extends well beyond the presidential contest. Does this mean that Brazilian polarization is becoming more deeply institutionalized even as it becomes somewhat less dependent on Lula and Jair Bolsonaro personally?

Assoc. Prof. Guilherme Casarões: I believe so, and there’s a reason for this. You’ve correctly pointed out that polarization has just grown in Brazil. It’s hard to be super rigorous when it comes to polarization, because there are many different hypotheses about this. Some people just dismiss the idea that there is polarization to begin with. I think there is, and it shows not only in presidential elections, but also in the rhetoric that we have seen politicians embrace over the last eight years. It has become more divisive. It has become more violent and aggressive, especially on the side of the far right.

I would say that the big division, or the big chasm, between the two major political groups in the country today—Bolsonarismo on the one hand, and the left progressives or Lulismo on the other—happens around identity lines. So, it’s not necessarily a matter of policy.

You see, back in the 1990s or the 2000s, the PT, the Workers’ Party, was running against the Social Democratic Party, which was the center-right party of that time, and they were fundamentally disagreeing around policy. I mean, what’s the best policy for our economic adjustment? What is the best policy to tame inflation? What is the best policy to include more and more poor people into the job market or into the schooling system? So those were the conversations back in the day. To be fair, I really miss them because those were programmatic discussions. Those were relevant, tangible policy discussions. What we see today is mostly about identity.

On the one hand, you have a project that’s been around for at least 40 years. This is not the Workers’ Party. That was the consensus that Brazil got to after the end of the military dictatorship. What was this consensus about? Number one, the idea of Brazil being a diverse country. Diversity was part of the idea of what being a Brazilian was. Diversity of race, diversity of religion, even diversity of parties and political positions. This very pluralistic notion of a diverse country is at the base of Brazilian politics. That’s been around for a long time. I would even go as far as to say that even during the times of the military dictatorship, some of the consensus around what the Brazilian identity was already there. That was the identity consensus that the PT embraced and built upon.

What Bolsonaro offers, on the other hand, and he’s been offering this ever since he ran for the first time in 2018, and even more so now, is a very different identity that I could describe in one idea, which is the idea of Christian nationalism. You see, what the Bolsonaro family and movement are trying to push is the notion that you can only be a true Brazilian if you belong to a specific faith. Of course, it’s not just about religious affiliation. You can be a Catholic, you can be an evangelical Christian, a Protestant. You can be a spiritualist of any kind, as long as you think about the world in terms of these conservative culture-war values, you belong.

It was interesting because, just to illustrate this point, back in 2017, Bolsonaro was running. He was in his pre-campaign, and he was at a rally in a state in the northeast of Brazil, and he very explicitly said, unlike what people think, Brazil’s a Christian country. Minorities must bow to the majority of this country. He was basically saying this country belongs to Christians and not to anyone else.

The week after that, he was interviewed by a YouTube channel of the Jewish community in Brazil. There are a lot of Jews in Brazil who’ve supported Bolsonaro from the very beginning because they saw Bolsonaro as the savior of relations between Brazil and Israel at the time. Bolsonaro was the first and the only candidate so far who vowed to transfer the embassy of Brazil from Tel Aviv to Jerusalem. We know that back in the early Trump years, that was something that mattered a lot to many countries. So, basically, he was interviewed by this Brazilian Jewish channel on YouTube, and he got the question: You said that Brazil is a Christian country. What about the Jews? And Bolsonaro then responded, “Aren’t Jews Christians too?”

Christian Nationalism Is Central to Bolsonarista Identity

So, it tells us that it’s not about religion. It’s about something bigger. It’s about the notion of belonging along the lines of identity. Jews can be Christians in this regard. Even some Muslims can be Christians in this regard, depending on your political views, depending on your worldviews in general. So, identity is key to understanding the big divide that we find ourselves in in Brazil right now. But there’s something that goes beyond that.

Brazil’s not the United States. Brazil has always had a multi-party system since the end of the Second World War. And because of that, Brazil’s democracy has always been built around consensus. Of course, consensus can be good and bad. If you pursue a lot of consensuses, then you’re probably not going to get very far. You’re not going to get anywhere, because you’re always trying to build a super-consensual position that’s possibly not going to work fully. But that’s what Brazil’s democracy has always looked like, at least over the last 40 years.

One of the things that Bolsonaro has proposed, and that’s another very important division right there, is a different democracy, not based on consensus, but based on the majority. But we can name this, if you want, the tyranny of the majority. This is, in many ways, what populism is also about: the notion that as long as I’m enabled to speak on behalf of the people, it doesn’t matter if 50% of the country voted for me, or 80%. I will be able to govern only for those who voted for me in the first place. 

This divisive notion of democracy, which is certainly not compatible with our own understanding of what a liberal democracy is, is also part of Bolsonaro’s repertoire, is also part of what he’s been standing for. It’s a combination of things, but I think that it goes on a very social dimension and also runs to the institutional dimension along identity lines, which are very different from the ones that we have become used to in Brazil.

Bolsonarism Defines the People by Who Does Not Belong

Your work on populism emphasizes its capacity to divide political space between a morally legitimate “people” and forces portrayed as threatening that community. In the wake of the first round, who exactly constitutes “the people” in the Flávio Bolsonaro version of the Bolsonarista imaginary? Is he reproducing Jair Bolsonaro’s construction of ordinary Brazilians against political, judicial, cultural, and intellectual elites, or has the electoral success of October 4 encouraged a broader and potentially more institutionalized version of this populist identity?

Assoc. Prof. Guilherme Casarões: That’s a good question. Flávio has never really been openly explicit about who the people are. The people are basically those who vote for him, who voted for his father in 2018 and 2022. Of course, he throws some ideas around at times, such as: you got to be conservative. So, the true Brazilian is conservative. The true Brazilian respects family values. The true Brazilian is in favor of individual freedoms and liberties. The true Brazilian is Christian—and again, in a very enlarged, weak definition of what Christianity is, because it’s a Christian nationalist thing, not necessarily a religious thing. This is the people defined by Flávio Bolsonaro. 

But most importantly, one of the great abilities of the far right in Brazil—and that’s also true for many other countries, the United States and some Latin American countries as well, but that also includes Europe—is that identity is not only defined by what you project about what the people should be, or what the people are. Identity is also established around the negatives, around what people are not. As important as saying that people are Christian and conservative and pro-family and whatnot, we also have the other side, which is demonizing different expressions of what Brazilian society should be. Of course, if you’re a follower of an Afro-Brazilian religion, it’s going to be very hard for you to fit into this notion of Christianity. If you’re progressive, or woke, as they call it, it’s going to be very hard for you to be part of that idea of society. If you’re LGBTQ, or if you’re a woman—especially a woman who stands for her own right to be autonomous and to do her own things—that doesn’t really sit well with the traditional family idea.

This project of Bolsonarismo as a movement is not so much just about constructing who they think the people are but also defining the enemies of the people. That happens on a regular basis, and it happens as we speak. Those are moving targets because sometimes all it takes is somebody from Bolsonaro’s inner circle to call you a communist. Then you’re going to become a communist in the eyes of whoever’s looking at you. It’s not just about what you do; it’s about how people want to portray you. It’s interesting to see, for example, that in the political world, there were a lot of former Bolsonaro allies who’ve become communists overnight because Bolsonaro said so at some point in the past. This is an interesting thing. We’re talking about identity, and this identity is not yet institutionalized, because it would take maybe a generation of a different education system, a different perspective of history, and different laws to allow this identity to fully reveal itself and to become an integral part of Brazil’s institutions.

But the message is already there. Of course, with a strong presence in both chambers—we’re talking about pluralities, of course, not a majority of 50 plus 1%—Flávio Bolsonaro will probably have, if he gets elected, more than a quarter of the House of Representatives and more than a quarter of the seats in the Senate as well, just about a third, really. So, it’s unprecedented. Never before in Brazil’s 40-year democracy have we had a party with so many seats in both houses of the legislative branch. If they want to start changing laws, if they want to start changing education, if they want to start redefining what Brazil is as a country, now is the time for them to do it.

The Populist Right Turns Fear of Crime into a Promise

Streets of favela Vidigal in Rio de Janeiro, Brazil on May 30, 2015. Photo: Donatas Dabravolskas.

Public security was one of the major concerns of voters in the first round, alongside the economy, sovereignty, and corruption. Flávio Bolsonaro has campaigned on a particularly punitive approach to crime, including proposals to designate gangs as terrorist organizations and create maximum-security prisons modeled on El Salvador. How does security become a specifically populist issue? Does radical-right populism gain traction by transforming legitimate concerns about violence into a broader moral distinction between “honest citizens,” dangerous outsiders, permissive elites, and supposedly obstructive institutions?

Assoc. Prof. Guilherme Casarões: People are afraid, people are scared, and violence plays a very important role in that. Of course, you can use many different scare tactics to bring people to your political camp. You can talk about transgender people using different-sex bathrooms. You can talk about transgender people in sports. You can talk about Muslims being a religious menace to the country.

But in the case of most developing countries out there—that might also be true for the United States, but let’s stick to the Third World for a minute, to the developing world—violence is very real. Violence is deeply structural because it runs on inequality. It runs deep into the big class divides of society. So, people have many reasons to be scared.

It used to be a middle-class problem, maybe back in the 1970s or the 1980s, but nowadays it’s more and more everyone’s problem. Even poor people are having their phones taken away. Even poor people are having their houses broken into. That’s a problem that somehow binds Latin American countries together, because these countries are going through the very same things. Violent crime is on the rise. We have a lot of organized crime groups that promote chaos in many of these countries. Drug trafficking is a real issue, gun trafficking and arms trafficking are real issues, and, of course, mortality rates are also going up because of gun violence in most of these countries.

So yes, I totally understand why people are scared. I also understand that it’s much easier for the right to tap into this fear and turn it into a promise. We don’t know if this promise is going to be fulfilled, and I don’t think it’s going to be fulfilled at all, unless you embrace a model along the lines of Nayib Bukele in El Salvador, which is a very specific thing that might work for a country as tiny as El Salvador, but certainly won’t work for Colombia or Brazil or Argentina or Mexico, which are much bigger countries.

So, I think that we have a problem, because the only example that the right has, when it comes to being tough on crime, is an example of a semi-dictatorial or authoritarian regime at this point. But it’s interesting to see that all the opponents of Lula in this race of 2026 have, at some point, mentioned the Bukele model as something that they looked up to. Flávio Bolsonaro was no exception.

This also serves as a point of identity, because one of the first big divisions that Bolsonaro the father would play out, a couple of years before the presidential race, was between the good citizens and the criminals. So, if you support him, you’re a good citizen. If you support the Workers’ Party, if you support the left or communism, you’re also a criminal. Or at least you’re vouching for criminals all the time.

Populism Offers Simple Solutions to Complex Security Problems

Of course, it doesn’t add up in reality because they say they are against crime, but most of the people who’ve been elected on the right, and even Flávio Bolsonaro himself, have massive charges of corruption and a lot of investigations going around. These guys are not clean at all, and some of them—Flávio Bolsonaro himself—have a very close relationship with organized crime groups in Rio de Janeiro, which is one of the most populous states in the country.

Therefore, it’s a fictitious division, but it’s a division that really resonates with people because what they are basically saying is, if you vote for me, I’m going to prevent you from getting robbed again. I’m going to prevent you from having a gun pointed at you again.

Of course, there’s no magical solution for that. Bolsonaro the father, while he was in office, wasn’t able to change a lot. The only thing that he really changed during his tenure was that he passed a lot of laws deregulating gun control in Brazil, meaning that a lot of citizens now have more access to guns than ever before. It hasn’t really solved the problem of crime or violent crime.

So basically, that’s a good point, because this is extremely populist, if you think about it. Populism is also about coming up with magical solutions, very simple solutions for generally very complex problems. Public security is one of the realms in which the right has been able to offer the simplest of solutions, which is either putting everybody in prison—that’s the Bukele model—or what they believe is the US model, which is basically giving guns away to everyone. Neither of those models really solves the problem. But people still have hope that this is something they can hold on to: maybe Brazil’s going to be better in the future. I don’t think it’s going to be, not with that kind of policy.

Religious Politicization Is on the Rise

Brazil.
People take part in the celebration of Yemanjá in Salvador, Bahia, Brazil on February 2, 2019. Photo: Ember Stefano | Dreamstime.

Religion is central to your scholarship on Bolsonaro. In your work with Ricardo Barbosa Jr., you propose the category of the “religious-populist radical right,” arguing that religion provides not only ideas but also organizational resources and social power through which the radical right can capture institutions and participate in transnational culture wars. How useful is this concept for understanding the first-round result, particularly given Flávio Bolsonaro’s strength among evangelical Christians and Lula’s continuing advantage among Catholics?

Assoc. Prof. Guilherme Casarões: This is a very interesting paradox, because, as Pippa Norris and other authors have demonstrated very recently, religious affiliation is decreasing worldwide, meaning that we live in a world that’s not as religious as it used to be, certainly not 40 or 80 years ago. The paradox is precisely the fact that even though religious affiliation is declining, religious politicization is on the rise, meaning that those who are trying to hold on to religion are becoming more and more political.

We used to live in a society that had a clear division between what’s religious and what’s political. Of course, it’s impossible to prevent these things from overlapping occasionally. But all in all, secularism had prevailed, and that was the original thought.

Then, as early as 1993, an American sociologist called Mark Juergensmeyer wrote a book called The New Cold War?, in which he defends the idea that what’s new about the end of the Cold War is precisely the rise of religious nationalism. When he wrote this book back in 1993, he was talking about religious nationalism in some parts of the Middle East, religious nationalism in some parts of South Asia, religious nationalism in some parts of Africa, and that was that. He himself even treated that as a peripheral phenomenon.

What we have seen over the last 30 years, however, is the mainstreaming of religious nationalism. If you look at it today, a lot of far-right movements are very closely tied to this new identity of religious nationalism. If you think about Vladimir Putin in Russia, there was a turn at some point between 2012 and 2016 in which he became very close to Orthodox Christianity in Russia.

Erdoğan, in Turkey—he was elected as Prime Minister back in 2002. Of course, the AKP was always very religion-infused, but at the same time, it wasn’t a religious party, strictly speaking, and he has become more and more religious with time. The whole idea of making Russia Imperial Russia once again, or making Turkey Ottoman Turkey once again, these are all very strong religious tropes.

What’s interesting about religious nationalism today, and that’s one of Juergensmeyer’s theses, is that it attaches itself to an idea of civilization as well. No matter if you’re a Catholic, a Protestant, or an Evangelical Christian in Brazil, Argentina, Peru, or, above all, the United States, irrespective of your specific religious affiliation, you have this civilizational notion that has to be preserved. We have to protect what a lot of people across the hemisphere have called the Judeo-Christian tradition.

I could have mentioned other examples, and Israel and India are also very important examples of the mainstreaming of religious nationalism. If you look at Benjamin Netanyahu’s government right now, it’s pretty ethno-religious. It’s even more than just religious. If you look at India’s BJP and Modi, their core ideology is Hindutva, which is basically Hindu nationalism as well.

Religion and Populism Are Formidable Together

What I’m trying to say here, and that’s the reason why Barbosa and I came up with this notion of the religious-populist radical right, is basically that what we see today is precisely the mainstreaming of such religious ideas and the fusion of these religious ideas with populism. If populism is about creating this divide between the people and the elites, now the people are the religious ones. The religion of the people is the fundamental thing that has to be observed and has to be somehow preserved in these countries.

It was born out of a case study about Brazil. But it brings a more universal lesson for what we have experienced in many parts of the world. Religion and populism are formidable together. They are able to produce many important results, especially because they speak not only to the organizational side of things, they speak not only to the money that fuels all these movements, but they speak fundamentally about belonging and about identity. This is what makes it so strong.

Europe might be an exception. I just want to mention this, because I don’t want to elaborate on this, but I think it’s important to make a distinction here. We talk about the far right, treating them as though they were part of the very same set of ideas, and, of course, European far-right movements are also very much civilizational, but it’s not necessarily along religious lines.

France and Germany say little about religion, whereas Spain and Portugal say a little bit more about religion. Europe is a more complicated mosaic that we have to look into, but in Latin America and the United States, the hemisphere has become fundamentally Christian nationalist. That’s an important take on whatever’s going on right now in our part of the world.

Religion Is a Powerful Transnational Force in the Americas

Christ the Redeemer statue.
Tourists enjoy the first sunset after a week of rain and thunderstorms from Corcovado Hill, overlooking Rio de Janeiro, Brazil, on March 3, 2013, with the Christ the Redeemer statue above the city. Photo: Kseniya Ragozina / Dreamstime.

Your research also suggests that Christian nationalism under Bolsonaro was not merely domestic but transnational: religious narratives shaped alliances, culture-war agendas, relations with Israel, and participation in conservative international initiatives. To what extent has this transnational religious nationalism survived Jair Bolsonaro’s presidency and become embedded in the broader Brazilian right? Does Flávio Bolsonaro’s first-round victory suggest that this infrastructure can continue shaping Brazilian politics and foreign policy without Jair Bolsonaro personally returning to power?

Assoc. Prof. Guilherme Casarões: Over this summer, I taught a course called Transnational Politics in Latin America. My original idea was to talk about the transnational far right in Latin America. That was my obsession. But it turns out that I decided to take a step back and look at the much bigger picture of transnationalism in Latin America, from colonial times all the way down to today. Basically, it was a course on so many different angles of transnationalism in Latin America.

One of the things that I learned from that course, based on the readings that I put together and the discussions that I had in the classroom, was precisely that religion has been one of the most transnational things connecting countries in Latin America or in the Americas, by and large. Because if you think about the beginning of the colonization of the Americas, especially Spanish and Portuguese America, meaning Latin America in general, it all starts not only with Spain and Portugal, but with the Jesuits, with the Catholics from that time. So, colonization had a very strong transnational component, and this component was the Catholic faith, evangelization, missionary work, and so on and so forth.

What we see during the Cold War is another chapter of the same process. But now, we’re not talking about religion coming out of Europe to change the landscape of Latin America. From the 1960s on, in the middle of the Cold War, we’re talking about the Protestant faith, in a way, trying to challenge not only communist atheism but also, and most importantly, what became known as liberation theology in Latin America.

So, we have to put things in context and remember that in Latin America, the Catholic Church took a turn to the left in the 1960s and 1970s, so much so that Pope John Paul II from Poland went after these bottom-up grassroots movements of the Catholic Church because they were, according to the official doctrine of the church, becoming communists themselves.

Protestantism emerged out of the United States. Of course, Protestantism is also very national. We have national churches being built, or national movements being created in El Salvador, the Dominican Republic, Brazil, Paraguay, and the list is pretty long. But at the same time, there was a very important push by US administrations, by the CIA, by a number of US-based churches, to project this faith transnationally onto Latin America during the Cold War.

This is important because what we see right now—the growth of evangelicalism in Brazil, in Chile, in Argentina, in a lot of Central American countries—is precisely the unfolding of this process. It’s a long shot, of course, but it has paid off. Brazil, for example, when I was born in the 1980s, had around 5 to 7% evangelical Christians. In 2026, Brazil has about 30% of the population as evangelical Christians. It’s a big change.

Some countries have become evangelical-majority countries, as opposed to the Catholic majority that has always dominated the landscape in Latin America. My point is that evangelicals have become more and more consequential.

Evangelicalism Has Helped Turn Conservative Ideas into Policy

Of course, one of the transnational nodes that we can identify is precisely cultural war. One of the things that evangelical churches, movements, and leaders import from the United States, in exchange among them, is the fight against abortion, the fight against LGBTQ rights, the fight against drugs, which is framed in a very specific way, traditional family values, Christian nationalism, Christian Zionism, which is the love for Israel. All these things are, in many ways, the web that connects all these churches and movements around the region.

So, as much as Bolsonarismo as a movement is transnational, and religion plays an important role in that, the far right in Latin America is born out of transnational forces. And, of course, religion is also a very important point of that process.

Now, we have to make a distinction, however, and not treat all evangelicals as the same thing. Not all evangelicals are in favor of Israel. Not all evangelicals are in favor of Bolsonaro, for that matter. Not all evangelicals love the idea of Trump interfering with Brazilian elections. I would say that nowadays, because of religious values or because of even conservative worldviews, evangelicals vote for Bolsonaro, be it Flávio Bolsonaro the son or Jair Bolsonaro the father, at a 70–30 ratio. So, out of the around 60 million evangelicals that we have in Brazil, some 40 million consistently vote for Bolsonaro.

Some people blame the leaders. Some people say it’s just about these leaders of megachurches in São Paulo, in Rio, and in other urban areas. They are the ones who call the shots, and if we are able to defeat these people, then we’re going to be able to change the minds of the followers. That’s fundamentally wrong.

Of course, leaders have a very big influence on how followers vote. Even when they don’t talk about it explicitly, we have a lot of people who go to the services and who listen to the pastors and the leaders, and they fundamentally agree with that. It’s not about an imposition of vote or political positions; it’s just agreement. This is important because it also explains that maybe the role of leaders is limited, more limited than we think.

There’s an American scholar called Amy Erica Smith from the University of Iowa, and she wrote a book about evangelicals in Brazil. She basically says it’s important to consider the role of evangelical leaders, those who own churches, those who replicate churches, even internationally, but we cannot pretend that voters are not agents of their own decisions. Meaning that evangelical Christians might vote for Bolsonaro not because their leader has told them so, but because they believe in what they’re listening to. They believe in the promises. That’s an important thing. And, of course, what evangelicalism has done to countries like Brazil is not that it has transformed voters into more conservative voters. It’s different. Evangelicalism, because it’s a more outspoken faith, as opposed to Catholicism, has allowed these conservative ideas to flourish and to become more open.

It’s not about changing people’s minds. Brazilians, as much as Turks, as much as Argentinians, as much as whoever else you want to name, most people are conservative in one way or another. Religion is there to enable these conservative ideas to become policy. That’s where we are right now in Brazil.

Bolsonarism Began by Emulating Trump

Supporters of Brazil’s former President (2019–2022) Jair Bolsonaro hold signs during a demonstration in São Paulo, Brazil, on September 7, 2025. Photo: Dreamstime.

This brings us to Trumpism. Donald Trump became an explicit issue in the first-round campaign, with Lula accusing the US president of seeking to influence the election in Bolsonaro’s favor, while Flávio Bolsonaro openly advocated a closer relationship with Trump. How should we understand Trumpism’s influence on contemporary Bolsonarism after the first-round result: as imitation, ideological diffusion, strategic borrowing, or participation in a genuinely transnational populist network?

Assoc. Prof. Guilherme Casarões: I think it’s a transnational thing. It starts out with emulation or imitation. In the beginning, when Bolsonaro decided to run for president back in 2016, that was precisely the time Trump was about to get elected in the United States. And the moment Trump got elected, in November 2016, Bolsonaro started calling himself the Brazilian Trump, or Trump of the tropics. That’s another version of the story.

Of course, the beginning was mostly about emulating Trump’s playbook, because we have to concede something to Trump: his playbook was super successful. It was successful because it tapped into identity, it tapped into people’s fears, it tapped into people’s hate—hate for whatever they hate, either racial hatred or religious bigotry, it doesn’t matter. Trump was able to bring all of these things together into one movement, which was not cohesive, it was not super tight, but it was a loose movement that was able to get him elected in 2016. Bolsonaro attempted the very same things, and it worked. Emulation has paid off.

But emulation is not the whole story, because ever since Bolsonaro got elected, or even slightly before that, we could already notice some degree of circulation of ideas among these movements. Brazil and the United States have the two biggest and most important far-right movements in the hemisphere. We’re talking about the two biggest countries anyway.

The American and Brazilian Far Right Borrow from Each Other

It would be naive to say that everything that the Brazilian far right does is just a copy of what the United States did. If you look at the evolution of the two movements side by side, you’re going to see that there’s a lot of interaction between them. There were times when the Trump movement, or the MAGA movement, also borrowed from some of the strategies played out by Bolsonaro in Brazil. For example, the whole “dictatorship of the courts” argument is an old argument in US politics, but it started out with Brazil and then trickled up to the United States. It’s an interesting thing, because if you analyze these two movements closely, you’re going to see a lot of interaction. At this point, we can safely affirm that it’s a truly transnational movement with a lot of back and forth.

These movements talk to each other, they translate each other’s talking points, they resort to each other’s images at times. It wasn’t rare to see Trump, when outside of power in 2022 and 2023, using some images of Brazil and saying, this is what’s going to happen to the United States if Biden stays in power, or something like that. So, in many ways, there is a degree of interaction.

The interesting thing at this point is that it’s not just about the US and Brazil, because a lot of these things have also been incorporated into some other movements around the hemisphere, Argentina, Colombia, etc. Bernardo de la Espriella, Colombia’s new president, has a good relationship with Trump, but also with the Bolsonaro family. They show up at CPAC (Conservative Political Action Conference) together at times. Eduardo Verástegui of Mexico, who is probably the least likely to win, because Mexico is a very much consolidated political system, and now it’s settled on the left. But he’s friends with Flávio Bolsonaro and Eduardo Bolsonaro, who’s Bolsonaro’s son as well. Eduardo Bolsonaro is a very young former congressman who lost his office because he had spent too much time in the United States, and he still lives in the United States, where he has kept lobbying in favor of the liberation of his father from prison ever since last year, and he’s got the ears of a lot of people in the White House as of now.

It’s interesting to see how these things are articulated and how these things circulate. I’m currently working on this, so that’s probably going to be my next paper or something—on the transnational routes of the Latin American far right. So, it’s not just about the mechanism; it’s also about the origin of these movements and the conditions that have enabled these movements to be considerably successful, if you look at them right now, in power in so many countries of Latin America.

The Workers’ Party Has No Alternative to Lula

Brazil, Lula de Silva.
People shout slogans during an International Workers’ Day demonstration in São Paulo, Brazil, on May 1, 2026. Photo: Dreamstime.

Finally, what does the October 4 first-round result tell us about the evolution of populism in Brazil? With Flávio Bolsonaro leading without Jair on the ballot and Lulism showing signs of weaker electoral dominance, are we moving from charismatic leadership toward more institutionalized populist identities—and what could this mean for Brazilian democracy?

Assoc. Prof. Guilherme Casarões: I don’t think so, and let me explain. Bolsonarism is still very much a populist movement. Of course, the leader now is the son, not the father, but as we’ve mentioned a few times before, the movement still gravitates very much around the image of Jair Bolsonaro. Of course, there might be an evolution, there might be successors outside of the family, and there might be some changes along the way. But the way things are as of right now, it’s a very personalistic and a populist movement in this regard, too.

Meanwhile, the left has a problem in Brazil. Lula might have been a populist very early on. He might have run so many elections, some unsuccessfully, on a populist platform. But Lula can no longer be considered a populist. Because nowadays, when people look at him, what they see is not an agent of transformation, an agent of change. What they see today when they look at Lula is a backward politician, somebody who acts on behalf of a corrupt system, of an outdated model of politics.

So, in many ways, we can draw a comparison between what happened in the United States under Biden and what happened in Brazil under Lula. This is not to say that Lula’s going to lose the second round of elections. Maybe he will, and most likely he will, but I’m not even taking that into account. What I’m trying to say is that what Lula represents today, regardless of whether he gets elected or not, is the establishment. People look at him and they see a failed model right there.

Of course, I understand that some people can be, as we say in Portuguese, chameleons. Some people can just change identities over time; some people can just build new identities from scratch. But Lula has been pretty much the same person ever since the beginning. Now, at 80, people look at him, and they can’t see any expectation of transformation.

Because of that, one of the biggest mistakes that we’ve had, both in the United States and in Brazil—that’s also true for Argentina and perhaps some other countries—is that these countries’ elites on the left, who used to be populist back in the day, or who could have become populist at some point, have failed to construct alternatives. 

The Workers’ Party has no alternative to Lula. This is why he’s running for the fourth term. Very worn down, tired, old, but he’s still the only option. We don’t even have, in Brazil, a Kamala Harris option, which would be, maybe, Fernando Haddad, who’s the former finance minister of Brazil, who already ran in 2018 and lost to Bolsonaro’s father.

Brazil Missed the Chance for a Positive Left-Wing Populism

So, what we have today is a left, a progressive movement in Brazil, that has become, to speak directly to your question, so deeply institutionalized that it cannot really detach itself from the bad things people see in the system itself. As much as we see with the Democratic Socialists of America movement and Abdul El-Sayed and Zohran Mamdani, all these guys—AOC, of course, was the first one to come up with that, and Bernie Sanders, of course, enabling the others—this is something that Brazil needs.

We don’t have a two-party system, so this is probably going to happen as a specific partisan movement in Brazil. But the feeling that I have is that, unfortunately, we have missed the opportunity to consider a positive left-wing populism emerging to counter the right-wing populism that we have so dominant in the country right now.

People.

Demographic Populism: Demography as a Political Battleground 

 Please cite as:
ECPS Staff. (2026). “Demographic Populism: Demography as a Political Battleground.” European Center for Populism Studies (ECPS). October 2, 2026. https://doi.org/10.55271/rp00155



The ECPS Panel on Demographic Populism, titled “Demography as a Political Battleground: Migration, Family, Race, Religion, and Radical-Right Populism” examined how demographic change becomes politically meaningful when transformed into narratives of threat, survival, and belonging. Bringing together contributors to the book titled The Radical Right and Demographic Populism, the discussion showed how migration, fertility, abortion, gender, religion, race, and family are increasingly connected through struggles over who constitutes “the people,” who reproduces them, and whose future is imagined as endangered. Across cases from Europe, Latin America, the United States, and Russia, panelists explored the weaponization of demographic data, the role of emotion and transnational networks, and the effects of demographic narratives on party competition, public policy, and social boundaries. The panel underscored that demographic populism is ultimately less about population numbers than about their political interpretation.

Reported by ECPS Staff

Demographic change is often treated as a background condition of political life: a measurable shift in fertility, migration, age structure, religious composition, or family formation. Yet the ECPS Panel on Demographic Populism titled “Demography as a Political Battleground: Migration, Family, Race, Religion, and Radical-Right Populism”, held online on September 30, 2026, demonstrated that demography becomes politically consequential only when such changes are interpreted, narrated, and connected to broader struggles over identity, belonging, reproduction, and collective survival. 

Bringing together contributors to the book The Radical Right and Demographic Populism, the discussion examined how demographic developments are transformed from social facts into political threats, how apparently separate issues become articulated within a common ideological framework, and what happens when these narratives gain electoral, institutional, or transnational traction. The panel was expertly moderated by Dr. Klaudia Koxha, Postdoctoral Fellow at the University of Lausanne, whose comparative framing and carefully structured interventions consistently connected the speakers’ cases while drawing out the conceptual links among demographic change, populism, political competition, and belonging.

At the center of the discussion was the concept of demographic populism. Rather than reducing radical-right politics to opposition to immigration or cultural change, the panel explored a broader logic in which “the people” are imagined as a population whose continuity is endangered. In this framework, migration, declining fertility, abortion, LGBTQ+ rights, changing gender norms, religion, race, and family policy can be linked through a common question: who constitutes the legitimate people, who reproduces them, and which groups or institutions are portrayed as threatening their future? Professor Oscar Mazzoleni emphasized that this perspective shifts attention from sovereignty and prosperity toward survival and reproduction, while Associate Professor Alberta Giorgi highlighted the active weaponization of demographic change through fear, discursive articulation, and claims to scientific or cultural authority.  

The comparative breadth of the panel revealed that this political logic takes markedly different forms across national and regional contexts. Professor Reinhard Heinisch showed how, in Austria, demographic categories become cultural and civilizational categories through party competition and the construction of Muslims as a threat to national continuity. Professor Carlos de la Torre demonstrated that in Latin America demographic politics cannot be understood primarily through migration, since race, gender, sexuality, mestizaje, and the politics of the family have long been central to populist constructions of “the people.” Professor Carol Mason, meanwhile, traced how anti-abortion movements in the United States and post-Soviet Russia have mobilized the “unborn” as a collective symbol of national and racial futures, showing how demographic anxieties circulate through transnational networks and religious-political alliances.

Across these cases, a central conclusion emerged: demographic populism is not simply about numbers. It is about the political interpretation of numbers and the selective construction of demographic realities. Population statistics, fertility rates, migration flows, and family structures acquire political meaning when they are woven into narratives of decline, replacement, dispossession, or moral disorder. Such narratives may then reshape party competition, public policy, institutional agendas, social alliances, and even definitions of citizenship and belonging. The panel therefore situated demographic populism not as a marginal subfield of radical-right politics, but as a potentially powerful framework for understanding how contemporary struggles over nation, religion, race, gender, and reproduction are increasingly fused into competing visions of the future of “the people.”   

 

Dr. Koxha: Demographic Populism Connects Migration, Reproduction, Religion, Race, and the Politics of Belonging

In her opening remarks, Dr. Klaudia Koxha, Postdoctoral Researcher at the University of Lausanne, introduced the ECPS Panel on Demographic Populism by situating the discussion within the recently published volume The Radical Right and Demographic Populism, which she co-edited with Professor Oscar Mazzoleni and which appeared with Manchester University Press in July 2026.

Rather than presenting the volume as a conventional sequence of chapter summaries, Dr. Koxha explained that the panel was deliberately organized around comparative questions cutting across the book’s diverse cases. This approach reflected one of the volume’s central analytical premises: issues such as migration, fertility, abortion, gender, LGBTQ+ rights, religion, race, and family are frequently discussed as separate domains, yet within radical-right politics they often become interconnected through a broader struggle over population, belonging, and collective continuity. The key questions therefore concern who constitutes “the people,” who reproduces that community, how its composition is understood to be changing, and which actors or developments are represented as threats to its future.

Dr. Koxha emphasized that the concept of demographic populism seeks to move beyond treating demographic developments as objective trends that automatically generate political consequences. Declining fertility, increased migration, changing religious composition, or evolving understandings of gender and family do not in themselves become political crises. What matters analytically is the political work through which such developments are interpreted, connected, dramatized, and transformed into narratives of demographic anxiety and collective threat.

She then introduced the panelists and highlighted the comparative breadth of their contributions. Professor Oscar Mazzoleni examines Fratelli d’Italia and the adaptation of demographic fears and “great replacement” narratives as the party moves from the margins into government. Professor Alberta Giorgi analyzes the online circulation and normalization of replacement narratives in Italy and France, particularly the legitimizing role of statistics, science, and demographic expertise. Professor Carol Mason focuses on transnational anti-abortion mobilization connecting the United States and Russia, showing how reproductive anxieties intersect with gender and broader radical-right projects. Professor Carlos de la Torre contributes a historical Latin American perspective on the incorporation of race, gender, sexuality, and family into different populist waves. Professor Reinhard Heinisch examines the Austrian Freedom Party’s shift from anti-clericalism toward cultural Christianity in constructing Muslims and immigration as questions of national and demographic belonging.

Dr. Koxha concluded by inviting Professor Mazzoleni to elaborate on why these diverse political struggles can productively be understood through the common lens of demographic populism and what this concept contributes to both theoretical and empirical debates.

Prof. Mazzoleni: Demographic Populism Reframes the Politics of “the People” Around Survival, Reproduction, and Belonging

Professor Oscar Mazzoleni framed demographic populism as a form of populist politics in which the central concern is not only the sovereignty or prosperity of “the people,” but their perceived survival and reproduction. While populist discourse often identifies enemies who allegedly undermine popular power or material well-being, demographic populism casts certain actors and social changes as threats to the continued existence of the people understood through national, racial, or religious belonging.

Within this framework, issues such as LGBTQ+ rights, homosexuality, abortion, and changing family structures can be represented as challenges to biological reproduction. The traditional family therefore occupies a central position, whether imagined as Christian, white, or nationally defined. It becomes not merely a cultural institution but a demographic and political pillar through which the continuity of the people is supposedly secured.

Professor Mazzoleni stressed that these claims vary across contexts and actors and should be examined through both demand-side and supply-side dynamics. A key contribution of the concept is to challenge the tendency to treat religion, race, immigration, sexuality, and family as separate cultural issues. Instead, demographic populism connects them through a common logic of population, reproduction, and belonging. From this perspective, radical-right opposition to multiculturalism, cosmopolitanism, and changing gender norms may form part of a broader political project centered on defending the traditional family and preserving an imagined national, religious, or racial community against perceived demographic transformation.

Dr. Koxha noted that Prof. Mazzoleni’s intervention provided the conceptual starting point needed to move the discussion forward. She then shifted the panel from the concept to the cases, asking how demographic change becomes political in the first place. Dr. Koxha stressed the premise that demographic change does not automatically become a political crisis. She pointed specifically to declining fertility, migration, changing religious composition, and changing family structures, and asked what has to happen for such developments to be transformed into political threats. She also asked what the individual cases examined by the panelists reveal about this process. Dr. Koxha then invited Professor Alberta Giorgi to respond first, giving her the floor.

Assoc. Prof. Giorgi: Demographic Change Becomes Political Through Weaponization and Cultural Resonance

Alberta Giorgi is an Associate Professor in Sociology of Culture and Communication at the University of Bergamo.

Associate Professor Alberta Giorgi argued that demographic shifts do not constitute crises in themselves. Rather, they become politically consequential when political actors actively transform them into threats. Drawing on the comparative cases she analyzed, Professor Giorgi identified the active weaponization of demography as a first crucial step. This involves political actors reframing demographic developments through a politics of fear and translating policy challenges into apocalyptic scenarios. Demography therefore becomes politically charged when it is deliberately presented as a source of danger.

A second element concerns discursive articulation. Professor Giorgi emphasized that different narratives must be brought together and connected in ways that make demographic change meaningful within a broader political frame. For such narratives to be effective, however, they must also achieve cultural resonance. She explained that this cultural resonance can be constructed in different ways. In the cases she examined, it is built partly through references to science and figures of authority, but also through longer-term processes of cultural change. These processes gradually reshape what can be said publicly and how it can be said.

Professor Giorgi described this as a long-term metapolitical project. Through such processes, demographic developments are progressively transformed into perceived demographic threats. She summarized the mechanism in two central dynamics: the active weaponization of demography and the transformation of the cultural boundaries of what can legitimately be articulated in public discourse.

Dr. Koxha highlighted one point in particular from Professor Giorgi’s intervention: the importance of discursive articulation. Dr. Koxha emphasized that demographic developments have to be interpreted, narrated, and given political meaning before they can function as political threats. Building on this point, she shifted the discussion to Professor Reinhard Heinisch and the Austrian case. She noted that, in Austria, demographic change intersects particularly strongly with religion and immigration. Dr. Koxha therefore asked how the process of transforming demographic change into a political threat operates in this specific national context.

Prof. Heinisch: Demographic Change Becomes Political When It Is Reframed as a Civilizational Threat

Professor Reinhard Heinisch strongly endorsed the preceding argument that demographic change is not inherently political. Drawing on the Austrian case, he argued that it becomes politicized when demographic categories are transformed into cultural and civilizational categories. Professor Heinisch stressed that this process does not follow automatically from immigration numbers. Austria experienced a significant increase in its Muslim population, yet politicization did not coincide directly with that demographic change. Instead, there was a lag. The issue became politically salient when the radical-right Freedom Party (FPÖ) chose to make it a central theme of party competition and when the Conservative Party subsequently decided to compete on similar terrain.

He noted that earlier opportunities to politicize the growth of the Muslim population had existed but were not taken up. Politicization therefore depended on specific circumstances of party competition and particular political actors. Professor Heinisch explained that demographic change is then reframed as a zero-sum process. An increase in immigrants or Muslims is translated into identity markers, which are subsequently presented as threatening the native population. Populism enters through the construction of a people portrayed as endangered, losing sovereignty, and facing collective decline.

This produces a symbolic distinction between native and non-native Austrians, or between the “real people” and those depicted as not fully belonging. In this way, demographic change is reinterpreted as a threat to the civilization of the native population. Professor Heinisch therefore emphasized the strongly discursive character of this radical-right reframing process.

Dr. Koxha highlighted the recurring themes emerging from the discussion, particularly the role of political parties and party competition in determining when and how demographic issues become politically mobilized. She noted that the Austrian case showed why a topic that had previously remained politically marginal could later become salient under specific competitive conditions. Dr. Koxha also emphasized that this process involved not only the framing and legitimation of demographic fears, but also the construction of religious and cultural difference in connection with migration and immigrants from particular backgrounds.

She then turned to Professor Carlos de la Torre, explaining that his chapter offered an opportunity to complicate the discussion further. Unlike the European cases considered so far, mass migration is not a central organizing political issue in the Latin American cases he examines. Dr. Koxha therefore posed a comparative question: if immigration is not performing the same political function in these contexts, what other processes transform demographic questions into political questions?

Prof. de la Torre: Latin America Shows That Demographic Politics Can Center on Race and Gender Without Mass Migration

Professor Carlos de la Torre situated the Latin American experience within the longer history of populism in the region. He noted that while Latin America has experienced populism in government and as a regime form since the 1930s, 1940s, and 1950s, as well as earlier neoliberal forms of right-wing populism, the newer radical-right populism associated with figures such as Jair Bolsonaro represents a more recent development.

Professor de la Torre explained that, rather than applying categories developed primarily for European cases, his chapter compares contemporary radical-right constructions of race and gender with the ways these issues were articulated in earlier Latin American populist experiences. His central finding is that race, gender, and sexuality have long been politicized in the region, but that the forms and meanings of this politicization have changed considerably over time.

To illustrate this, he turned first to Peronism in Argentina during the 1940s and 1950s. Argentina had historically imagined itself as a predominantly white and European nation. Under Perón, however, race was politicized in a more inclusionary manner, with greater recognition of Indigenous legacies and of a national identity rooted in racial and ethnic mixing. Peronist supporters themselves were often described through racialized labels such as “Black Peronists” or “Cabecitas Negras,” even when they were not Black but Indigenous, Mestizo, or perceived as non-white.

Professor de la Torre emphasized, however, that this model of racial mixing was itself complex because it could obscure the distinct experiences and identities of Indigenous and Black populations. He contrasted this earlier inclusionary construction with contemporary radical-right politics in Brazil. Jair Bolsonaro, he argued, invoked the idea of Brazil as a “racial democracy” to question demands for racial equality by Afro-Brazilians. In this formulation, the very claim that racial mixing has eliminated racial divisions can be used to deny the need for group-based recognition and redistribution.

For Professor de la Torre, the key analytical point is therefore that demographic politics in Latin America cannot be reduced to migration. Race itself has been repeatedly reconstructed and politicized in different ways, shifting from more inclusionary populist narratives of racial mixing toward more exclusionary uses of the myths of racial democracy and mestizaje.

Dr. Koxha noted that questions of race, gender, and sexuality also become sites through which “the people” are constructed and defended, but that this occurs in ways that differ significantly from the European cases discussed earlier. Dr. Koxha highlighted in particular Professor de la Torre’s reference to more inclusionary forms of populist construction in Latin America. She then connected the discussion of race to the question of reproduction itself. 

Turning to Professor Carol Mason, Dr. Koxha shifted the focus toward transnational anti-abortion mobilization. She noted that Mason’s chapter addresses questions of who is considered wanted or unwanted in reproductive terms and asked how narratives of demographic change become politically meaningful within this transnational context. Her question therefore introduced a new dimension to the discussion: how demographic anxieties are shaped and mobilized not only within national political settings, but also through transnational linkages in anti-abortion activism.

Prof. Mason: Anti-Abortion Politics Turns Demographic Anxiety into a Struggle Over the Future of “the People”

Professor Carol Mason.
Carol Mason is Otis A. Singletary Chair in the Humanities and Professor at University of Kentucky, US.

Professor Carol Mason situated contemporary anti-abortion politics within a much longer history of demographic anxiety in the United States. She argued that fears of demographic decline have shaped anti-abortion mobilization for decades and have repeatedly intersected with different currents of the radical right.

Professor Mason traced these anxieties back at least to the 1970s, pointing to anti-abortion figures such as Father Paul Marx, founder of Human Life International. She emphasized that demographic fear within anti-abortion activism has long had an international dimension. In the United States, however, the roots extend even further, to early twentieth-century nativist fears of “race suicide,” which were often framed around the claim that white women were not having enough children at a time of increased immigration.

She noted that such anxieties are frequently expressed through discussions of birth rates, especially declining birth rates among white women. Yet this framing, she stressed, can be misleading if mortality rates are ignored. In a country marked by substantial health disparities, understanding demographic change also requires attention to maternal mortality as well as fertility.

Professor Mason then turned to the role of conservative media in making demographic anxieties emotionally resonant. She highlighted the 2008 film Demographic Winter as a recent articulation of these fears, linking it to an earlier anti-abortion film, Whatever Happened to the Human Race?, featuring Christian intellectual Francis Schaeffer and physician C. Everett Koop. Both films, she observed, combined supposed expert authority with highly emotional visual techniques.

A particularly striking device involved images of children disappearing from otherwise idyllic settings. In one case, a playground swing remains in motion after the child has vanished; in another, children visually dissolve from the frame. For Professor Mason, these images symbolically represent fears that white progeny are being erased.

Her broader argument was that anti-abortion rhetoric helps create a bridge to right-wing populism by presenting the unborn not simply as individual lives, but as a collective embodiment of the future of “the people.” Demographic change can then be framed as imperiling that collective future. In this way, reproduction becomes connected to racialized anxieties, population decline, and broader radical-right narratives about who belongs, who should reproduce, and whose future is imagined as being under threat.

Dr. Koxha reflected on Professor Mason’s discussion by highlighting the concept of the “unborn” as particularly revealing. She noted that, in Mason’s account, the unborn can represent contrasting possible futures: both the baby that is desired and the one that is not. In this sense, Dr. Koxha suggested, the unborn can operate as a kind of floating signifier within demographic and political narratives.

She also emphasized Mason’s distinction between declining birth rates and the omission of mortality rates. For Dr. Koxha, this illustrated how political actors and transnational networks construct selective narratives by foregrounding one part of a demographic story while leaving other dimensions aside. She connected this process to a broader tendency within populism, and radical-right populism in particular, to simplify more complex social phenomena.

Dr. Koxha then turned back to Professor Oscar Mazzoleni and the case of Fratelli d’Italia. She highlighted how demographic anxieties, immigration, and replacement narratives converge within a party-political setting. Her question focused particularly on how demographic developments continue to be transformed into political threats when a party moves from the political margins into government while retaining a strong ideological legacy.

Prof. Mazzoleni: Governing Radical-Right Parties Balance Demographic Radicalization with Strategic Moderation

Professor Oscar Mazzoleni focused on the challenge radical-right parties face once they enter government and gain the capacity to implement policies related to natality, fertility, and demographic change. He argued that this governmental role is crucial for understanding both the impact of demographic populism and the ways demographic transformations continue to be politicized.

Professor Mazzoleni noted that radical-right actors frequently frame demographic change as a threat to the centrality of native, white, and often Christian populations. Yet the form and intensity of this politicization vary according to national context and political actors. In the Italian case, he highlighted the tension faced by a party that must govern while also maintaining a radical ideological identity.

This creates what he described as a form of calculated ambivalence. Political leaders may invoke fears associated with the “great replacement” while simultaneously distancing themselves from the conspiratorial implications of that narrative. In this way, demographic transformation can be presented as a factual or structural concern, while the more explicitly radical-right interpretation is denied or softened. The result is an ability to appear moderate in one register while continuing to mobilize radical themes in another.

Professor Mazzoleni emphasized that this strategy is particularly important in the context of major demographic transformations, including changing balances between younger and older generations. Such structural changes have direct implications for policymaking, but radical-right parties seek to reinterpret them politically in ways that maintain mobilization and ideological continuity.

The broader challenge, he argued, is one of political survival. Radical-right parties in government must remain connected to their core constituencies while also reaching wider audiences. They therefore have to manage what he described as “the two sides of the moon”: on one side, gaining respectability within the political establishment, including at the European level; on the other, preserving a radical identity through discourse and public policy. This tension, he suggested, is central to understanding how demographic populism operates once radical-right parties move from opposition into government.

Dr. Koxha closed the first round by emphasizing the role of political actors and movements in constructing and circulating demographic narratives. She highlighted two mechanisms that had emerged from the discussion: selective framing, whereby only part of a broader demographic story is foregrounded, and what Professor Oscar Mazzoleni described as “calculated ambivalence.”

Dr. Koxha stressed that demographic reality alone does not determine political salience. Returning to a point raised by Professor Heinisch, she noted that similar demographic conditions do not always become politicized in the same way. This, she suggested, raises a broader question about whether similar political narratives can gain traction under very different demographic circumstances.

She therefore underscored the distinction between demographic change itself and its political interpretation, noting that complex demographic developments are often simplified through political narration. With this distinction established, Dr. Koxha introduced the second round of the panel, shifting attention from how demographic developments become politicized to what connects these different political struggles. She then invited Professor Carlos de la Torre to begin.

Prof. de la Torre: Radical-Right Populism Mobilizes Nostalgia to Defend Family, Hierarchy, and an Idealized Social Order

Professor Carlos de la Torre.
Carlos de la Torre is a Professor at the Centre for Latin American Studies, University of Florida.

Professor Carlos de la Torre argued that what connects many of the political struggles examined across the Americas is a nostalgia for an idealized past. Drawing on both Latin American and United States cases, he described this imagined past as one in which religion occupied a stronger social position, gender roles were clearly defined, and racial and social hierarchies were more firmly established.

Professor de la Torre emphasized that this nostalgia centers on a hierarchical vision of society. Men and women are assigned traditional roles, while racial and other minorities are expected to remain within clearly defined social boundaries. In this sense, the different political struggles are linked by an effort to restore or defend a social order perceived as having been destabilized.

Turning to gender, he identified the defense of the traditional heterosexual patriarchal family as a particularly important source of mobilization. He argued that radical-right actors have constructed “gender ideology” as a common enemy capable of bringing together opposition to sex education in schools, same-sex marriage, adoption by gay and lesbian couples, and non-binary gender identities. These issues are framed as components of a single project allegedly threatening the nuclear family. Professor de la Torre also highlighted the role of Catholic intellectuals and other conservative thinkers in developing and circulating this framework.

On race, he noted that Latin American radical-right narratives often draw on claims that the region possesses its own distinctive racial model, expressed through ideas such as mestizaje and racial democracy. Within this framing, racism is either denied or attributed to activists accused of importing foreign ideologies that divide society. For Professor de la Torre, these narratives converge around a common political logic: opposition to what are presented as alien ideas that divide populations along racial, gender, and sexual lines, combined with the defense of family, hierarchy, and an idealized social past.

Dr. Koxha highlighted how Professor de la Torre’s case showed that defining “the people” also involves ideas about legitimate families, gender relations, and racial identities. She then returned to the European context, inviting Professor Alberta Giorgi to examine how immigration and reproduction become linked through replacement narratives, and how these connections construct the image of a threatened people.

Assoc. Prof. Giorgi: Replacement Narratives Link External Migration and Internal Reproductive Threats

Associate Professor Alberta Giorgi examined how replacement narratives connect immigration, reproduction, gender, and sexuality within a broader demographic framework. Drawing on a comparison between Italy and France, she noted that the specific discourse varies across the two cases, but that the underlying logic of replacement remains similar.

Professor Giorgi explained that society is framed through a nativist perspective in which migration is constructed as an external demographic threat. Migrants are portrayed as having supposedly higher birth rates and, because they are positioned as not fully belonging, their reproduction is represented as contributing to the displacement of the native population.

She added that migrants can also be constructed as a sexual threat. This may involve fears of seduction or sexual relations with members of the native population, introducing an explicitly racialized dimension into the narrative.

Alongside this external threat, Professor Giorgi identified an internal one. LGBTQI+ rights, abortion rights, and other gender-related issues are presented as forces that allegedly weaken the reproductive capacity of society. In replacement narratives, these internal and external threats are therefore connected through a shared concern with reproduction.

Professor Giorgi also highlighted an important shift in the interpretation of demographic data. In the Italian case in particular, figures referring to the population living in Italy may be reinterpreted as if they referred only to Italians. This transformation of meaning allows demographic statistics themselves to be reframed through a nativist lens.

She emphasized that these different strands are brought together through a broader discursive articulation linking external and internal threats to reproduction. Professor Giorgi pointed to the struggle against so-called “gender ideology” as another important mechanism connecting these issues. She traced the origins of the concept to the Vatican and the Catholic Church before its subsequent adoption by political actors. In this sense, the contemporary discourse has a broader genealogy and infrastructure through which ideas about migration, sexuality, reproduction, and demographic decline become interconnected within a common political framework.

Dr. Koxha highlighted the striking connection between who enters a population and who reproduces it from within, linking this dynamic to the broader theme of demographic replacement running throughout the volume. She then turned to Professor Oscar Mazzoleni and Fratelli d’Italia, emphasizing the party’s tension between governing responsibility and its radical-right ideological legacy. Dr. Koxha asked who constitutes “the people” at the center of its narrative and in whose name demographic anxieties are articulated.

Prof. Mazzoleni: Defending the “True People” Against Demographic Replacement

Professor Oscar Mazzoleni identified the people at the center of Fratelli d’Italia’s demographic narrative as the Italian nation imagined in explicitly native terms. The perceived threat of “great replacement,” he explained, is closely connected to immigration and to wider anxieties about Italy’s “demographic winter” and population decline.

Within this framing, the population understood to be at risk is composed primarily of white, Italian, and Christian citizens. The perceived demographic threat is associated particularly with Islam and immigration from Africa. Professor Mazzoleni presented this as part of a broader European pattern in which demographic transformation is politicized through the defense of a native or “true” people. He linked this construction to the familiar radical-right triad of family, God, and nation, through which demographic concerns are incorporated into a broader ideological project of protecting national continuity and belonging.

Professor Mazzoleni also introduced a historical dimension, arguing that contemporary scholarship should look more systematically beyond the present. He noted that similar arguments concerning population, national survival, family, and demographic threat were already prominent in the early twentieth century and were strongly connected with fascist movements. For the Italian case especially, he stressed that understanding contemporary demographic populism therefore also requires attention to these historical continuities.

Dr. Koxha highlighted Professor Mazzoleni’s historical point, stressing that demographic narratives are not entirely new but can recirculate across different periods. She linked this to the earlier question of how political actors selectively use demographic conditions to construct narratives that do not necessarily capture the full complexity of reality.

Dr. Koxha also returned to Professor Alberta Giorgi’s observation about demographic data, emphasizing how statistics about populations can be transformed into claims about specific national communities such as Italians. This showed, she argued, that “the people” are not merely a numerical population but are culturally and normatively defined. She then turned to Professor Reinhard Heinisch, asking how religious and national belonging intersect in Austria, particularly despite the country’s increasing secularization.

Prof. Heinisch: Demographic Populism Defines the Boundaries and Reproduction of “the People”

Professor Reinhard Heinisch is a leading expert on Austrian politics from the University of Salzburg.

Professor Reinhard Heinisch began by reinforcing Professor de la Torre’s emphasis on nostalgia. Referring to a recent Freedom Party (FPÖ) poster proclaiming “the past, just better,” he argued that radical-right politics often constructs an idealized past designed to generate emotional aspiration. He then identified three components linking the different issues discussed in the volume. First, they all concern the boundaries and reproduction of “the people.” Immigration raises questions about who enters the community, while family, fertility, gender, and sexuality concern how the community reproduces itself and preserves continuity.

Second, Professor Heinisch noted that classical populism revolves around an antagonism between “the people” and “the elite.” In the cases examined in the volume, however, a third actor is also present: a constructed cultural “other” portrayed as an enemy or threat.

Third, these dynamics allow demographic populism to extend across multiple political domains. Immigration determines who enters; religion defines cultural belonging; family and fertility shape questions of reproduction; and gender and sexuality become linked to cultural continuity, moral order, and the future.

The Austrian case, Professor Heinisch argued, demonstrates particularly clearly that “the people” cannot simply be equated with citizens. It is a more complex category produced at the intersection of demographic, cultural, religious, and moral boundaries.

He concluded that the radical right’s ability to dominate demographic debates enables it to intervene across all these areas simultaneously. This creates a significant challenge for other political parties, which often struggle to compete on terrain already strongly shaped by radical-right narratives.

Dr. Koxha reflected on Professor Heinisch’s intervention by emphasizing the complexity of belonging across race, religion, and culture. She noted that an immigrant or person of color who is Christian may still be understood as culturally belonging, while a white Muslim may occupy a more ambiguous position. For Dr. Koxha, this showed how racial and religious identities are filtered through broader cultural definitions of belonging. She then extended the discussion to the transnational politics of reproduction, inviting Professor Carol Mason to explain the role of religion, particularly Christianity, in connecting these issues within a common political struggle and in defining the people claimed through that process.

Prof. Mason: The “Unborn” as a Collective Future Linking Anti-Abortion Politics, Racial Anxiety, and Christian Nationalism

Professor Carol Mason focused on the symbolic role of the “unborn” as a representation of “the people” and their imagined future. Rather than treating the unborn solely as an individual figure within anti-abortion rhetoric, she argued that different sectors of the right have deployed it collectively, enabling demographic fears to be articulated through both religious and secular registers.

To illustrate this dynamic in the United States, Professor Mason turned to Randall Terry, founder of the militant anti-abortion organization Operation Rescue in the 1980s. The organization became known for direct-action tactics at reproductive healthcare clinics, including blockading entrances, attempting to dissuade patients from entering, and using forms of physical noncompliance when confronted by police. Although such tactics resembled methods associated with the American civil rights movement, Terry explicitly distanced Operation Rescue from that tradition.

Professor Mason highlighted instead the religious language through which Terry justified such activism. He presented the United States as facing imminent divine punishment because of abortion and described activists as acting on behalf of “our children and their futures.” For Mason, this formulation reveals how the unborn become more than individual fetuses: they operate as a collective symbol of the future of “the people.”

She then drew attention to the striking proximity between this rhetoric and the white-power slogan known as the “14 Words,” written by David Lane during roughly the same period, which similarly invokes securing a future for white children. Professor Mason used this parallel to demonstrate how language concerning children, futurity, reproduction, and collective survival can travel across different sectors of right-wing politics.

She then extended the analysis beyond the United States, arguing that the use of the unborn as a collective representation of the future of a nation or race was exported into post-Soviet Russia. Drawing on an example discussed by Kristina Stoeckl, Professor Mason described a Russian anti-abortion reinterpretation of the socialist slogan “Proletarians of the world, unite!” Through a purported derivation of proletariat from the Latin prolis, meaning offspring, the slogan was recast as if it contained an originally anti-abortion message. This reinterpretation was accompanied by the claim that abortion had been legalized in the Soviet Union by Jewish doctors.

Professor Mason characterized this as an anti-Semitic and revisionist reworking of political language. In her account, it illustrates how the unborn can be mobilized as imagined future offspring in the construction of Christian-national populism, connecting reproduction, religion, nationalism, and demographic survival across transnational political contexts.

Dr. Koxha observed that the discussion had demonstrated how extensively the concept of “the people” operates across the cases. It may refer to a nation, a cultural, racialized, religious, or civilizational community, or even to a population imagined through its future reproduction. Despite these different manifestations, she identified a common political logic: the construction of an “us” and a “them,” accompanied by a sense of incompatibility and competing imagined futures.

Dr. Koxha then introduced the panel’s third round, shifting attention from the construction of demographic threats to their consequences once such narratives gain political traction. She asked how demographic populism shapes political mobilization, alliances, public debate, ideas of rights and belonging, and potentially institutions and policy. She invited Professor Oscar Mazzoleni to begin by reflecting on what his case reveals about these broader political consequences.

Prof. Mazzoleni: Radical-Right Parties Turn Demographic Policy Constraints into Fuel for Permanent Campaigning

Professor Oscar Mazzoleni.
Oscar Mazzoleni is a Professor in Political Science and Political Sociology at the University of Lausanne.

Professor Oscar Mazzoleni argued that one of the most important next steps in the study of demographic populism is to move beyond discourse, framing, and political communication toward a more systematic examination of public policy. He explained that the volume opens a broader research agenda by bringing together different national contexts, methodological approaches, and perspectives from both the supply and demand sides of politics. However, he stressed that understanding demographic populism also requires closer attention to whether radical-right parties, leaders, and social movements are actually able to translate demographic narratives into concrete policy.

Professor Mazzoleni underlined that there is no automatic connection between rhetoric and implementation. Political parties may emphasize natality, fertility, family, immigration, and demographic decline in their discourse, but the crucial question is whether they can transform these priorities into effective policy instruments.

He referred to Hungary under Viktor Orbán as an instructive case in which governments have attempted to implement policies explicitly linked to family support and demographic concerns. He also returned to the Italian case, emphasizing the challenge of moving from rhetorical commitments to reforms capable of addressing what radical-right actors describe as the “demographic winter.” This may involve natality policies, financial support for families, and measures intended to place the family more centrally within public policy, alongside restrictive approaches to immigration.

Professor Mazzoleni stressed that implementation itself can become politically significant when such policies fail to produce the expected results or encounter institutional and structural constraints. In these circumstances, radical-right actors may explain the difficulties by identifying external enemies or obstacles, including European institutions, political competitors, or other actors portrayed as preventing them from carrying out their agenda.

In this sense, policy limitations can themselves be incorporated into populist discourse. The inability to fully implement demographic policies may be reframed as evidence that hostile forces are obstructing the will of the people. Professor Mazzoleni concluded that this dynamic contributes to a form of permanent campaigning. Even when radical-right parties hold significant governmental power, they can continue to mobilize supporters by presenting themselves as engaged in an ongoing struggle against forces allegedly undermining their demographic and family-oriented political project.

Dr. Koxha highlighted Professor Mazzoleni’s point that the volume aims to open a broader research agenda. She noted that governing creates opportunities to pursue demographic policies but also exposes parties to institutional constraints, particularly within the European Union. Dr. Koxha then shifted the focus beyond parties in government or opposition, asking what happens when political actors operate through transnational networks and organizations. She invited Professor Carol Mason to examine the political consequences of successfully connecting and circulating demographic narratives across borders.

Prof. Mason: Anti-Abortion Networks Turn Demographic Anxiety into Transnational Political Power

Professor Carol Mason argued that deploying the unborn as the imperiled future of the nation can contribute to major political transformations. In her chapter, she examines this dynamic through the shift from the Soviet Union to the post-Soviet clericalization of Russia, emphasizing the central role of abortion in that process.

Professor Mason noted that the Soviet Union had a complex history of abortion policy. It decriminalized abortion in 1920, later banned it, and then decriminalized it again in 1955. Unlike the 1973 legalization of abortion in the United States through Roe v. Wade, she argued, abortion in the Soviet context had become close to a universal experience for many women and was often treated as a practical necessity rather than primarily as an expression of individual reproductive choice. Debates over abortion policy were also repeatedly framed through demographic concerns.

Professor Mason stressed, however, that accounts focusing on Russian demographic debates often overlook the sustained involvement of the global anti-abortion movement, particularly support from the United States beginning in the 1990s. She identified the World Congress of Families (WCF) as a particularly important institutional vehicle in this process.

Founded in the mid-1990s through cooperation between American and Russian academics concerned with demographic change, the WCF developed recurring international conferences where different right-wing actors could establish connections. Over time, Professor Mason explained, these networks facilitated the circulation of shared ideologies, tactics, and resources linking Russian Orthodox actors with American Republicans, theocratic groups, and white supremacist currents.

She also noted that the WCF has operated beyond Europe and Russia, using populist and sometimes neocolonial language in campaigns against reproductive rights in African contexts. It became part of a broader international network encompassing overlapping ambitions associated with illiberal politics, theocratic governance, and hypercapitalism.

Professor Mason emphasized that the origins of this network should not be understood only through later anti-gender mobilization. Anti-abortion activism, she argued, was present from the outset. Citing Neil Datta’s work, she noted that leaders of national anti-abortion movements were among those who established Christian micro-parties and subsequently sought influence within mainstream center-right parties.

For Professor Mason, this history matters because opposition to abortion has functioned not only as a political objective but also as a mobilizing strategy. By presenting abortion as part of an apocalyptic demographic struggle over cultural survival, transnational anti-abortion networks have helped create political alliances and narratives that have benefited broader repressive right-wing movements.

Dr. Koxha noted that political traction does not necessarily mean electoral success alone. It can also involve building infrastructures, alliances, and repertoires through which ideas travel across movements and political arenas. She then invited Professor Reinhard Heinisch to explain what consequences follow when demographic and religious threat narratives gain traction in Austria and move from party politics into the institutional sphere.

Prof. Heinisch: Demographic Narratives Reshape Party Competition, Policy, and Belonging

Professor Reinhard Heinisch identified three principal consequences when demographic narratives gain political traction: they restructure party competition, transform public policy, and alter public perceptions.

First, he pointed to the Austrian party system, where immigration and Islam became increasingly salient political issues. The Conservative Party had previously regarded Austrian Muslims as potential allies against secularism and had maintained links with Muslim communities. Once the radical right successfully reframed Islam and immigration as demographic and cultural threats, however, conservatives faced pressure to adjust their own political messaging.

Second, Professor Heinisch emphasized the impact on public policy. He referred to debates surrounding headscarves, the teaching of Islam in schools and universities, and broader questions involving security and secularization. These examples demonstrated how demographic narratives can move beyond rhetoric and influence institutional and policy agendas.

Third, he highlighted changes in public perception. Drawing on Austrian survey data over roughly two decades, Professor Heinisch noted an increasing perception that Muslims are not fully compatible with the European way of life. He argued that these shifts parallel changes in public debate and can be traced across successive election cycles.

Professor Heinisch concluded that once demographic narratives become politically successful, their effects extend well beyond elections. They can reshape institutions, public discourse, policy priorities, and the social boundaries through which belonging is defined.

Prof. de la Torre: Demographic Enmity Enables New Religious and Cross-Class Coalitions

Professor Carlos de la Torre emphasized the political consequences of constructing groups as enemies of “the people,” the nation, or the family. He argued that such antagonistic narratives can produce alliances among actors who may previously have been divided or even hostile toward one another. In the Latin American context, he pointed in particular to the convergence of right-wing Catholics and Evangelicals. Religious discourse, he suggested, can provide a common framework through which these groups are brought together around the defense of the family and the nation against allegedly threatening forces.

Professor de la Torre also stressed the class dimension of this process. Historically, he noted, the political right has often struggled to secure the support of poorer sectors of society. However, when political conflict is reframed around the defense of the family, opposition to perceived cultural enemies, or protection of the nation, these issues can help construct a broader coalition that extends beyond traditional middle- and upper-class constituencies.

In this sense, demographic and moral narratives can facilitate the formation of multi-class political alliances. By presenting politics as a struggle against actors said to threaten family, nation, or social order, radical-right movements can transcend older divisions and incorporate poorer voters into coalitions organized around cultural and religious concerns rather than primarily economic ones.

Q&A Session

Dr. Valeria Reggi: The “Natural Family” as a Discursive Boundary of Belonging

Dr. Valeria Reggi (second from right) at the ECPS Civilizational Populism Conference at the University of Warsaw in May 2025. Photo: Muhammed Gemi.

During the Q&A session, Dr. Valeria Reggi drew attention to the role of “naturalness” in the political discourse of Fratelli d’Italia and the League. Speaking from the perspective of linguistics and discourse analysis, she argued that the idea of the “natural family” functions as an important way of defining the legitimate in-group.

Dr. Reggi noted that the traditional heterosexual family—composed of a man and a woman, potentially with children—is frequently represented as natural and therefore commonsensical. In this framing, political discourse constructs a contrast between what is presented as naturally belonging to the national community and what is implicitly positioned outside it.

She suggested that this language becomes particularly significant as radical-right parties seek to present themselves as more moderate and appeal to broader electorates. Rather than relying on explicitly racialized distinctions, political actors may use the language of naturalness as a more indirect or euphemistic way of defining legitimate belonging.

Dr. Reggi connected this discourse to an image of Italy as culturally Christian and predominantly white, while also questioning the stability of such racial categories. Drawing on her own experience of being classified as “white other” while studying in the United Kingdom, she emphasized the ambiguity of what “white” itself means.

Her intervention therefore centered on how categories of family, race, Christianity, and national belonging can be reconfigured through appeals to what is presented as “natural” in a particular place and moment. She invited the panelists to reflect further on how this discourse operates politically.

Prof. Giorgi: Naturalizing the Family and Recasting Radical-Right Claims as Common Sense

Professor Alberta Giorgi agreed with Valeria Reggi’s emphasis on the political significance of “naturalness.” She argued that the normalization of radical-right discourse is closely connected to the naturalization of the family and to presenting particular ideas as simple “common sense.”

In this process, the traditional family is framed as natural, while political claims surrounding it are recast as self-evident and socially normal. Professor Giorgi described this as part of a broader hegemonic strategy through which the boundaries of acceptable discourse are reshaped. She also noted that references to the “natural family” appear across other cases, including formulations associated with the Vatican.

Beatrice Bottura: Can Demographic Populism Extend into Welfare Policy and Redistribution?

During the Q&A session, Beatrice Bottura raised two questions concerning the broader policy implications of demographic populism. First, she connected the discussion to debates over deservingness in social policy, noting that welfare policies associated with right-wing populist parties frequently incorporate nativist and exclusionary principles.

She asked whether demographic populism could therefore be extended analytically beyond policies directly related to natality and reproduction to other areas of social policy, including redistribution. In particular, she invited reflections on cases where radical-right parties have governed, such as Fratelli d’Italia in Italy and the FPÖ in Austria, and whether demographic understandings of belonging influence decisions about who is considered entitled to welfare and state support.

Her second question concerned Germany. Bottura pointed to the relationship between migration and fertility, noting that the country’s total fertility rate ceased declining following a significant migration influx. She asked whether this case complicates radical-right demographic narratives, particularly where migration may counteract demographic decline, and whether such data can nevertheless be politically reframed even as an extreme-right party gains support.

Dr. Koxha: Demographic Populism Extends from Reproduction into Education, Mobility, and Deservingness

Dr. Klaudia Koxha
Dr. Klaudia Koxha Postdoctoral Fellow at the University of Lausanne.

Dr. Klaudia Koxha responded to Beatrice Bottura’s question by showing how demographic populism can extend beyond policies directly concerned with fertility and reproduction into other areas of social policy. Drawing on her own chapter in the volume, Dr. Koxha referred to her analysis of the youth factions of Austria’s FPÖ and the ways demographic narratives are adapted to a younger generation. She explained that these discourses construct the so-called native youth as increasingly disadvantaged within the education system.

According to the narratives she examined, education is portrayed as being negatively affected by immigration and by what radical-right actors describe as “gender ideology.” Immigrants are presented as supposedly incompatible with the existing educational environment and as contributing to a decline in educational standards, while gender-related changes are likewise framed as undermining the system.

Dr. Koxha emphasized that these concerns are then connected to the future labor-market position of native youth. The argument presented by these actors is that young natives are being prevented from acquiring the skills necessary for future economic success because of broader transformations within education.

What reconnects these claims to demographic populism, she argued, is the portrayal of native youth not only as future workers but as the future of the nation itself. Questions of education, labor-market advantage, and deservingness therefore become tied to demographic continuity.

She noted that similar dynamics can also appear in discussions of mobility. During the COVID-19 period, for instance, some narratives contrasted policies allegedly facilitating the movement of migrants or asylum seekers with restrictions experienced by native youth.

Dr. Koxha stressed that these issues may appear only indirectly related to reproduction. Yet they become connected through a broader chain of meaning centered on who is considered the deserving native population and who is imagined as carrying the nation into the future.

She concluded that demographic populism can therefore reach into education, mobility, and social advantage, expanding beyond fertility policy into wider struggles over resources, opportunity, and national belonging.

Prof. Heinisch: Demographic Populism Moves Beyond Welfare Exclusion Toward Narratives of National Survival

Professor Reinhard Heinisch distinguished between the exclusionary logic traditionally associated with radical-right social policy and the more far-reaching implications of demographic populism. He noted that radical-right parties in countries such as Austria, and historically Germany, have at times moved toward support for certain social policies, but primarily for the benefit of the native population. In this context, welfare exclusion is often justified through arguments about efficiency, limited resources, and the need to restrict benefits to those considered part of the national community.

Professor Heinisch argued, however, that demographic populism goes significantly further. Whereas welfare exclusion can be framed in terms of cost and resource allocation, demographic politics invokes questions of national survival and cultural replacement. This, he suggested, creates the basis for more extensive and potentially more radical political agendas.

He pointed in particular to the growing debate over “remigration” in Germany and Austria. In this context, he described a dynamic in which Identitarian actors and the radical right can operate in a kind of “tag team”: more extreme ideas may initially be articulated by Identitarian movements and subsequently taken up, adapted, or normalized by radical-right political actors.

Professor Heinisch also highlighted an important geographical paradox. In both Austria and Germany, some of the strongest radical-right support can be found in areas experiencing comparatively little demographic change or immigration. In Austria, for instance, such tendencies may be less pronounced in Vienna and stronger in provinces with lower levels of immigration.

For Professor Heinisch, this raises an unresolved causal question. It remains unclear whether radical-right parties become more radical in such areas because they are responding to already existing perceptions of decline and cultural loss, or whether political actors themselves actively produce and intensify these perceptions.

He framed this as a broader research problem concerning the relationship between demand and supply: do radical-right policies respond to pre-existing public attitudes, or do political actors generate the demand to which they later respond? Professor Heinisch concluded that this remains an open and important research agenda.

Prof. de la Torre: When Demographic Radicalization Pushes Populism Toward Post-Fascism

Professor Carlos de la Torre built on Professor Heinisch’s remarks by raising a more fundamental conceptual question. He argued that when demography is intensely politicized and charged with strong emotions, especially against the historical background of Nazi demographic politics, it becomes necessary to ask whether populism is moving toward a form of post-fascism.

Professor de la Torre applied this question to Donald Trump’s second presidency. While he regarded Trump’s earlier phase as populist up to the January 6 Capitol attack, he questioned whether this category remains sufficient amid intensified demographic politics and the use of coercive enforcement structures. His broader question was therefore whether radicalization around demographic issues eventually reaches a point at which the analytical framework of populism itself becomes inadequate.

Prof. Mazzoleni: Demographic Populism, Fascist Legacies, and the Politics of Reproductive Survival

Professor Oscar Mazzoleni responded by stressing that the relationship between populism and fascism is complex and should not be reduced to a simple equivalence. He returned instead to the question of how “the people” are defined and reproduced, asking who counts as the “good people” responsible for reproducing the nation. For Professor Mazzoleni, this remains recognizably populist because it is organized through a Manichean division between the legitimate people and forces portrayed as undermining them. These forces may include political elites, foreigners, and groups seen as threatening the nation, the family, and particularly the Christian family.

At the same time, he acknowledged that some of these components overlap with historical fascist politics. Fascism has itself sometimes been interpreted through populist categories, although Professor Mazzoleni stressed that the term carries a specifically anti-democratic historical meaning. The two traditions therefore should not be collapsed, even if some elements may be articulated together.

He identified demographic claims as one of the points of overlap. The issue concerns not only biological survival but also cultural survival. In many European radical-right narratives, fertility rates among native white Christian populations are contrasted with those of immigrant, particularly Muslim, populations. Professor Mazzoleni connected this directly to “great replacement” narratives. In this framing, immigration is presented not simply as the arrival of outsiders, but as a transformation in the demographic balance of the population. Higher fertility among immigrant communities is then portrayed as threatening the future reproduction of the native nation. He concluded that this connection between demographic reproduction, cultural continuity, and imagined national survival lies at the heart of the book’s broader concerns.

Dr. Andy Knott: Where Exactly Does Populism Enter the Analysis?

Dr. Andy Knott responded to the preceding discussion by questioning how explicitly populism itself had featured in the panel’s analysis. Reflecting on the relationship between fascism and populism, he noted that European scholars have historically had a somewhat different relationship with both the phenomenon and the terminology of populism than scholars working in the Americas.

Dr. Knott pointed to the classic volume edited by Ghita Ionescu and Ernest Gellner, observing that it did not even include a chapter on Western Europe. For him, this reflected the limited use of “populism” as a political signifier in the European context at that time.

While praising the richness of the panel’s analysis, he offered a provocation: much of the discussion, in his view, had centered on civilizationism, nativism, and nationalism, while the classic populist opposition between “the people” and “the establishment” had appeared less prominently. His question therefore challenged the panel to clarify more precisely where populism enters the framework and how demographic populism differs analytically from adjacent radical-right ideologies.

Prof. Mason: Populist Participation, Citizen Enforcement, and “Social Totalitarianism”

Professor Carol Mason returned to the question of how “the people” themselves may become active participants in coercive political projects. Drawing on Chip Berlet and Matthew Lyons’ Right-Wing Populism in America, she highlighted a distinction between the fascism associated with the industrial-era nation-state and a more diffuse form of “social totalitarianism” emerging under conditions of globalization. Professor Mason suggested that this distinction may help explain how citizens can be incorporated directly into systems of surveillance and enforcement. In this model, coercion does not depend solely on formal state institutions; ordinary people may be encouraged to monitor and act against others in the name of defending a threatened social order.

She illustrated this through Texas Senate Bill 8, under which private citizens were enabled to initiate legal action related to abortions prohibited by the law. Mason interpreted this as an example of citizens being effectively deputized to observe, report, and act against those seeking to terminate pregnancies. For her, this produces a form of surveillance and coercion exercised “in the name of the people” and, simultaneously, in the name of the unborn. She argued that demographic fears can therefore fuel a populist form of mobilization in which citizens themselves participate in enforcing moral and reproductive boundaries.

Dr. Koxha: Demographic Populism as an Emerging Political Project

Dr. Klaudia Koxha intervened in the discussion to address two questions raised by the panel: whether demographic populism may be developing into a broader political project, and where exactly the populist dimension lies within this framework.

Referring to the concluding chapter she co-authored with Professor Oscar Mazzoleni, Dr. Koxha explained that the book leaves open the question of whether previously separate struggles over migration, gender, reproduction, family, and identity are now becoming consolidated into a more coherent political agenda. What began as distinct issues mobilized for electoral purposes increasingly appears, she noted, to be connected through a common narrative centered on who is biologically reproduced and who constitutes the future population.

For Dr. Koxha, this inevitably raises historical questions about fascism, since fascist movements placed considerable emphasis on the biological, racial, cultural, and physical characteristics of the population. However, she stressed that the book treats this as an open question rather than a settled conclusion. It also raises the related issue of how effective counter-movements and democratic institutions may be in preventing such dynamics from developing further.

Turning to the question of populism itself, Dr. Koxha argued that the three familiar elements of populism—people-centrism, anti-elitism, and the restoration of sovereignty—remain clearly present in demographic populism. The anti-elite dimension appears, for example, when political establishments and mainstream parties are blamed for permitting immigration or allowing so-called “gender ideology” to enter schools and education systems. In her own chapter, she noted, similar claims depict native youth as disadvantaged by demographic and cultural change allegedly facilitated by political elites.

The sovereignty dimension emerges when radical-right actors argue that the “real people” have lost control over these transformations. In this sense, demographic populism does not merely identify demographic threats; it presents elites as enabling them while portraying the authentic people as deprived of the power to shape their own collective future.

Dr. Koxha then returned the floor to Professor Reinhard Heinisch.

Prof. Heinisch: Elite Culpability and Loose Civilizational Framing Keep the Radical Right Populist

Professor Reinhard Heinisch responded directly to the question of where populism lies within radical-right demographic politics. He argued that the populist dimension remains strong precisely because these actors combine radical-right themes such as nativism and civilization with a clear attack on political elites. Professor Heinisch emphasized that elites are routinely portrayed as responsible for demographic and cultural change. Depending on the narrative, they may be depicted as deliberately causing such developments or as so incompetent that “stupidity alone cannot explain” what is happening. This attribution of culpability, he argued, is central to the populist logic.

At the same time, he distinguished this form of politics from more elaborate ideological traditions. In the Austrian case, the Freedom Party does not offer a deeply developed theory of civilization or ethnic difference comparable to historical fascist movements or to some other contemporary radical-right parties. Instead, its worldview is comparatively eclectic and loosely constructed.

Professor Heinisch contrasted this with Germany’s AfD, which, in his view, has invested more heavily in defining Germanness, national history, and civilizational identity through detailed ideological elaboration. The Austrian Freedom Party, by contrast, operates with a much thinner programmatic framework.

He also stressed that the party’s references to Christianity are largely cultural rather than devotional. Party actors may openly acknowledge that they are not religious or churchgoing, while still defending what they regard as Austrian Christian traditions.

For Professor Heinisch, this ideological thinness is precisely what makes the party’s discourse highly adaptable. Civilizational and demographic themes function less as parts of a systematic doctrine than as flexible tools for reframing political conflict, assigning blame to elites, and defining the boundaries of the legitimate people.

He concluded that this is why the Austrian case remains distinctly populist: the discourse centers on culpable elites, a loosely defined authentic people, and contested boundaries of belonging, even while drawing simultaneously on broader radical-right themes.

Final Reflections

Dr. Klaudia Koxha closed the substantive discussion by asking each panelist to step outside the specialist debate and identify one key point that a non-specialist audience should take away about demographic politics today. The resulting reflections brought together the panel’s central themes while also revealing different analytical emphases.

Professor Reinhard Heinisch offered the most concise formulation. For him, demographic populism is fundamentally the transformation of demographic change into a story about national survival and cultural replacement. The crucial political act lies in this reframing. Once demographic developments are narrated in terms of collective survival, they can generate wide-ranging political consequences that demand further study.

Professor Carol Mason emphasized instead the emotional dimension of populist politics. She described populism as a politics of feeling and encouraged audiences to pay attention to how demographic rhetoric makes them feel. Fear, resentment, sentimentality, and a sense of being overwhelmed can be politically powerful precisely because they do not always require a fully articulated argument. Returning to her earlier discussion of abortion, Professor Mason reiterated that anti-abortion politics can function as a strategy for generating emotional mobilization rather than simply as an end in itself. Demographic talk, in this sense, can promise powerful feelings without necessarily offering policies that produce the outcomes supporters actually seek.

Professor Carlos de la Torre emphasized both commonality and variation across radical-right populist movements. He identified recurring themes such as nostalgia for an idealized past, law and order, hostility toward communism, the left, and progressive politics, and, in many cases, racialized and gendered understandings of social order. At the same time, he stressed that these categories are imagined differently across regions. In Latin America, for example, racial inequality may be denied through narratives of mestizaje or “racial democracy,” while anti-racist claims are portrayed as foreign imports. Similarly, challenges to traditional gender roles and the heterosexual nuclear family may be framed as externally imposed threats associated with “gender ideology,” LGBTQ+ activism, or feminism. His central point was that the emotional and mobilizational power of radical-right populism must be studied comparatively, with attention to how common themes are translated into different national and regional contexts.

Associate Professor Alberta Giorgi drew attention to the politics of knowledge. Her principal takeaway concerned the ways science, statistics, numbers, academic authority, and expertise can be weaponized within demographic narratives. She stressed that demographic politics does not operate only through overt ideological claims; it also depends on how apparently objective knowledge is selected, interpreted, and circulated. The role of science and numbers, she argued, therefore deserves close attention across different national settings.

Professor Oscar Mazzoleni concluded by distinguishing between demographic change itself and the political interpretation of that change. Profound demographic transformations are real features of contemporary societies, but the ways they are framed can vary significantly. He argued that radical-right actors simplify this complexity by defining an authentic or “true” people and grouping together diverse social actors as enemies allegedly responsible for undesirable demographic trends. These may include groups whose ways of living or thinking differ from dominant norms. In this process, complexity is transformed into a simplified narrative of legitimate people versus threatening outsiders.

Dr. Koxha closed the panel by drawing these insights together. She emphasized that demographic politics is not simply about population statistics or demographic trends. It is fundamentally about how such developments are interpreted, connected to questions of identity and belonging, and politically mobilized. 

Conclusion

The panel demonstrated that demographic populism is best understood not as a direct political response to demographic change, but as a process through which demographic developments are selectively interpreted, connected, and transformed into narratives of collective threat. Across the cases discussed, migration, fertility, abortion, gender, religion, race, family, and social policy became linked through a recurring question: who constitutes “the people,” who belongs to that community, and who is imagined as securing—or endangering—its future. 

The discussion also underscored the comparative flexibility of this political logic. In Austria and Italy, demographic concerns are articulated through immigration, cultural Christianity, and replacement narratives; in Latin America, race, mestizaje, gender, and the heterosexual family occupy a more central place; while in the United States and Russia, anti-abortion politics and the symbolic figure of the “unborn” connect reproduction to national and civilizational futures. 

A further insight concerned the consequences of these narratives once they gain traction. Demographic populism can restructure party competition, influence policy agendas, reshape public perceptions, build transnational networks, and redefine deservingness and belonging. It can also sustain permanent campaigning by allowing political actors to reinterpret policy constraints as evidence that elites or external institutions are obstructing the will of the people. 

Ultimately, the panel showed that demography is never politically self-explanatory. Numbers acquire meaning through discourse, emotion, institutional competition, and struggles over knowledge. As Dr. Klaudia Koxha emphasized in closing, demographic politics is therefore fundamentally about how demographic developments are interpreted, connected to identity and belonging, and mobilized politically.

Digital Propaganda.

The Nine Ps of Digital Populism as a Chameleonic Political Marketing Strategy

In this commentary, Dr. Ana Filipa Joaquim develops a political-marketing framework for understanding the adaptive power of digital populism. Drawing on her book “The Age of Digital Populism,” she argues that populism’s “chameleonic” character lies in its ability to alter themes, leadership images, and audience appeals while preserving a recognizable antagonism between “the people” and their opponents. At the center of the analysis is a nine-P model—People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence, and Participation—which connects symbolic positioning with the circulation and reproduction of political narratives. The framework highlights how adaptability, repetition, audience segmentation, leadership, and participation interact across digital environments, while distinguishing communicative visibility from persuasion, electoral success, and governing competence.

The book A Era do Populismo Digital: Como a Desinformação e a Propaganda Estão a Transformar a Política [The Age of Digital Populism: How Disinformation and Propaganda Are Transforming Politics] is currently available only in Portuguese and has not yet been published in an English-language edition.

By Ana Filipa Joaquim

Introduction

The conceptual diversity of populism research raises a question about how a politically recognizable phenomenon accommodates different ideological commitments and communicative environments. Drawing on The Age of Digital Populism – How Disinformation and Propaganda Are Transforming Politics, this article examines populism through an interdisciplinary political marketing perspective. Its argument is that populism’s chameleonic capacity allows themes, leadership images and audience appeals to change while sustaining a recognizable antagonistic relationship between the people and their opponents. 

The nine Ps model identifies the interconnected practices through which this adaptability becomes strategically meaningful: People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence and Participation. The framework connects symbolic positioning with the circulation and reproduction of political narratives. It offers an interpretative contribution, with European illustrations, while distinguishing communicative visibility from persuasion, electoral success and governing competence.

Conceptual Disagreement and An Interdisciplinary Perspective

Populism occupies a central place in political debate without having acquired a single, universally accepted academic definition. Its frequent use as a term of political criticism compounds the problem: a label employed to discredit opponents can become detached from analytical criteria. In A era do populismo digital, this conceptual difficulty provides the starting point for examining the connections between political meaning, strategic communication and mobilization (Joaquim, 2026: 23–27).

The disagreement concerns the analytical status of populism as well as its defining features. Mudde and Rovira Kaltwasser (2017) conceptualize it as a thin-centered ideology organized around a moral opposition between the people and the elite. Laclau (2007) approaches it through the discursive construction of a collective political subject and the articulation of demands. Moffitt (2016) foregrounds political style, embodiment and performance. Weyland’s (2017) political-strategic approach emphasizes personalistic leadership and its relationship with followers. These perspectives locate populism in different, sometimes competing, dimensions of political life.

Conceptual plurality does not mean that scholarship has failed to identify meaningful patterns. It indicates that ideological content, discourse, leadership and mediated performance cannot simply be treated as interchangeable objects. The question is how to examine their relationships without assuming that one perspective exhausts the phenomenon. Sorensen’s (2021) integration of ideology, performance and mediation supports the relevance of this broader communicative enquiry.

An exclusively classificatory debate can therefore be complemented by a question about strategic practice: how are social grievances translated into recognizable political offers, directed towards particular audiences and sustained through repeated interaction? Moving beyond a narrowly disciplinary reading of populism makes political marketing useful here. This broadens political analysis through attention to audience relationships, symbolic value and communication. It does not require abandoning ideological differences or treating citizens as equivalent to commercial consumers.

There is also an established basis for this connection. Winder and Tenscher (2012) examine populism as a political marketing technique concerned with communicative relationships, organization and mobilization. Lees-Marshment (2011) situates political marketing within strategic engagement with public expectations. The present argument draws these concerns together through the nine Ps model developed in Joaquim (2026). Conceptual disagreement alone does not establish that populism is marketing; the analytical justification lies in the strategic construction, differentiation and circulation of its political offer.

Chameleonic Adaptability as a Strategic Resource

Sign of the right-wing conservative political party Chega, led by André Ventura, in Faro, Portugal, March 16, 2023. Photo: Dreamstime.

The book explicitly identifies populism’s chameleonic nature as a source of political strength (Joaquim, 2026: 55). The metaphor describes adaptation with continuity. Populist actors can change the themes they priorities, the identities they invoke and the opponents they designate while retaining an antagonistic account of legitimate representation. Its flexibility concerns how the political division is expressed and made relevant within particular circumstances.

This interpretation is compatible with the thin-centered ideological approach. A limited ideological core can attach itself to different political projects, helping explain why populism is not confined to a single ideological family (Mudde & Rovira Kaltwasser, 2017). It is also consistent with the book’s distinction between cultural, socioeconomic and anti-establishment configurations. These overlap in practice, allowing identity, material insecurity and institutional distrust to be combined in different proportions (Joaquim, 2026: 67–77).

The European illustrations clarify this flexibility without establishing a uniform strategy. The book discusses national identity in France’s Rassemblement National, or National Rally, and the combination of anti-corruption, cultural and socioeconomic appeals in Portugal’s Chega. The themes differ in emphasis, but both can be organized through a morally charged distinction between a deserving community and those represented as responsible for its predicament (Joaquim, 2026: 76–77, 111–113). These examples illustrate how national specificity shapes political communication.

From a marketing perspective, this adaptability involves the construction of perceived relevance. A political offer acquires value when it gives recognizable expression to grievances, offers belonging and identifies an apparently intelligible response. Positioning distinguishes that offer from established alternatives, while leadership and recurring symbols help maintain recognition. Changing an emphasis from insecurity to corruption need not dissolve the broader narrative if both are presented as consequences of an unresponsive or illegitimate establishment.

Adaptability does not imply the absence of ideology or unlimited freedom to change. As the book stresses, emotion reconfigures the experience of ideology rather than simply replacing it (Joaquim, 2026: 31–36). Historical conditions, institutional arrangements and existing political commitments shape the available appeals. The marketing perspective explains how these materials are organized in relationships with audiences; it cannot, by itself, explain every source of political dissatisfaction.

Chameleonic strength thus rests on a tension between variation and recognizability. Messages must respond to changing concerns while preserving enough continuity to sustain identification. The nine Ps make this relationship analytically accessible by connecting the definition of a political community with the practices through which its narrative is embodied, distributed and repeatedly renewed.

The Nine Ps as an Integrated Marketing Strategy

The model comprises People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence and Participation. Developed in Chapter 15 of the book, these dimensions constitute an interpretative framework rather than a linear campaign sequence (Joaquim, 2026: 129–150). Their relevance derives from their interdependence. The preceding discussion of political marketing supplies the connection to segmentation, positioning, branding and the construction of symbolic value (Joaquim, 2026: 105–114). The nine Ps reorganize these concerns around the distinctive communicative practices of digital populism.

People identifies the collective subject in whose name the political project speaks. This is a discursively constructed community, endowed with moral legitimacy and boundaries of belonging. Its strategic importance lies in offering citizens a position within the narrative: their experiences become evidence of what has happened to the community. The political offer consequently combines proposed action with recognition. As different grievances gain prominence, the representation of the people can adjust without abandoning the claim to speak for a legitimate collective subject (Joaquim, 2026: 130–132).

Polarization gives that community an antagonistic relationship with its opponents. Differences become moralized, allowing political choices to be experienced as affirmations of identity. Within the model, this concerns a communicative practice of constructing conflict, not an independently measured level of polarization across society. Its strategic function is to distinguish the political offer through an intelligible attribution of responsibility. The relevant analytical question is how disagreement is transformed into a distinction between legitimate representatives and actors presented as undeserving of recognition (Joaquim, 2026: 132–134).

Propaganda organizes the problems through which antagonism acquires urgency. Selection, emphasis and dramatization can turn complex circumstances into emotionally charged interpretations. Entman’s (1993) account of framing clarifies the importance of defining problems and attributing responsibility. The book treats corruption, insecurity and immigration as recurrent themes through which this process operates. Propaganda may involve real grievances interpreted selectively; fabrication is not a necessary condition. Its place within the model is to connect attention with a politically consequential understanding of what is wrong and who should answer for it (Joaquim, 2026: 134–135).

André Ventura of the Chega party speaking during the plenary session of the Portuguese Parliament debating the government’s motion of confidence, March 11, 2025.

Personification concentrates the political offer in a recognizable leader. Image, biography and public conduct become resources through which a complex organization acquires an accessible identity. The book discusses André Ventura’s centrality to Chega as an illustration. The leader can provide continuity across changing themes because audiences recognize the person through whom the project is represented. Yet this concentration also creates dependency: damage to individual credibility can destabilize the wider narrative. Personification therefore combines an opportunity for identification with organizational vulnerability (Joaquim, 2026: 136–138).

Performance concerns how the narrative is enacted through gesture, tone, confrontation and staged proximity. Moffitt’s (2016) analysis of political style helps explain why the form of a political intervention matters to its reception. Informality or an emotionally intense appearance may support a perception of authenticity, even when carefully constructed. In this model, performance means communicative enactment, distinct from electoral results or governing effectiveness. Personification identifies the figure who embodies the offer; performance concerns the experience through which audiences encounter that figure and attach meaning to the message (Joaquim, 2026: 138–140).

Propagation concerns the circulation of messages across platforms, social networks and mediated encounters. Supporters, journalists and other intermediaries can extend the visibility of material beyond its original audience. Sharing also allows messages to be reinterpreted, so strategic circulation is not reducible to organizational control. The book relates propagation to the interaction between emotional engagement and platform visibility, while recognizing the role of informal networks. The dimension identifies how a political offer acquires communicative reach. That reach remains distinct from persuasion or evidence of electoral support (Joaquim, 2026: 140–142).

Precision describes the adjustment of content, tone and framing to particular audiences through segmentation and data use. This provides a direct connection between chameleonic adaptability and marketing practice: different concerns can be addressed through differentiated appeals within a recognizable narrative. Precision concerns the intended fit between a message and an audience; it does not certify targeting accuracy or imply that every campaign has equivalent technical capabilities. Its democratic significance lies partly in visibility, since citizens may encounter different political promises without being able to scrutinize the complete range of appeals (Joaquim, 2026: 142–144).

Permanence refers to sustained narrative presence through repeated themes, symbols and interpretations. The repetition need not be literal. Wording and format may change while preserving a familiar account of political responsibility. Research on illusory truth demonstrates that repetition can influence perceived truthfulness (Fazio et al., 2015), although this does not establish the effects of any particular campaign. Permanence gives the model a temporal dimension: recurring interpretations can become the frame through which subsequent events are understood. Its effectiveness remains conditional, since repetition can also generate saturation and fatigue (Joaquim, 2026: 144–146, 186).

Participation incorporates audiences into the reproduction of political meaning. Reactions, comments, shares and user-generated content can express belonging, extend circulation and supply visible signals of approval. It overlaps with propagation but identifies a distinct relationship: citizens contribute to the visibility and perceived legitimacy of the narrative. Their activity can also provide feedback that informs subsequent communication. Participation may broaden access to political expression while reinforcing homogeneous communities. Interaction counts therefore cannot be treated as measures of informed deliberation or representative public endorsement (Joaquim, 2026: 146–148).

Adaptation and Reinforcement Across the Nine Ps

The model’s interpretative value lies in the relationships among its dimensions. The construction of the people supplies a political identity, and polarization establishes the conflict within which that identity acquires significance. Propaganda selects problems that connect the conflict with recognizable experiences. Personification and performance give the offer an identifiable presence, while precision and propagation concern its adjustment and circulation. Permanence sustains recognition over time, and participation supplies further opportunities for amplification and renewal.

The connection between precision and permanence is particularly important to the chameleonic argument. Differentiated messages need not repeat identical language to sustain the same interpretation of political life. Appeals organized around corruption, economic insecurity or cultural threat can reproduce a common distinction between the community and those held responsible for its difficulties. Adaptation concerns the immediate appeal; continuity can reside in the underlying attribution of legitimacy and blame (Joaquim, 2026: 76–77, 142–146).

Participation helps connect this variation with visible social validation. When supporters share or reinterpret messages, they contribute to their persistence and can make them appear socially endorsed. Further interaction may then encourage additional circulation. This relationship explains why analyzing a single post, leader or engagement total captures only part of the communicative process. The framework directs attention to recurring connections among meaning, audience activity and visibility (Joaquim, 2026: 121–127, 146–148).

Such integration does not require a centrally controlled apparatus. Political organizations make strategic choices, but users and intermediaries can reproduce or modify messages autonomously. The book’s account of decentralized circulation prevents the marketing interpretation from becoming a claim that every manifestation results from deliberate planning. Strategy operates within an environment that political actors can influence without fully controlling.

Disinformation and the Limits of Communicative Success

Illustration: Shutterstock / Skorzewiak.

Disinformation can reinforce several dimensions of this strategy, connecting distorted claims with established grievances, recognizable leaders and repeated circulation. It is therefore examined across the relationships among the Ps. The distinction between deliberate deception and unintentional error remains necessary (Wardle & Derakhshan, 2017). Neither emotional intensity nor the use of marketing techniques is sufficient to classify a message as disinformation. Propaganda, deception and strategic distribution have related but analytically distinguishable functions (Joaquim, 2026: 95–118).

The explanatory limits are equally important. The framework synthesizes the book’s conceptual argument and illustrative European discussions; it does not present a new dataset or a comparative test of the nine dimensions. The available material does not establish the independent contribution of each P to persuasion or electoral outcomes. The analysis concerns strategic organization and plausible relationships among practices, with attention to their contextual conditions.

The book also identifies vulnerabilities associated with communicative success. Leadership dependence can turn personal credibility into organizational fragility; repetition can produce exhaustion; simplified promises can become difficult to sustain when confronted with governing responsibilities (Joaquim, 2026: 185–187). Chameleonic adaptability does not remove these tensions. A capacity to revise a message cannot be assumed to supply the institutional competence required to address the problem it describes.

Democratic assessment consequently extends beyond whether a strategy attracts attention. It concerns whose grievances acquire recognition, whose membership is denied, how differentiated appeals can be scrutinized and whether visible participation supports informed judgement. The book’s discussion of media literacy, platform transparency and political accountability addresses these connected concerns (Joaquim, 2026: 201–207). The analytical task is to understand how communication organizes influence while retaining criteria for evaluating its consequences.

Conclusion

The absence of a single academic conceptualization of populism creates a case for analytical dialogue across disciplines. Its chameleonic capacity makes political marketing particularly useful for examining how varied political contents are organized into recognizable offers of belonging and representation. The nine Ps specify the practices through which this organization acquires communicative form. Their contribution lies in connecting adaptation with continuity, and strategic intention with audience participation. Approached in this way, digital populism can be analyzed as a marketing strategy whose strength depends on sustaining identification across changing circumstances, while its effects remain contingent and its democratic consequences require scrutiny.


 

References

Entman, R. M. (1993). “Framing: Toward clarification of a fractured paradigm.” Journal of Communication, 43(4), 51–58. https://doi.org/10.1111/j.1460-2466.1993.tb01304.x

Fazio, L. K.; Brashier, N. M.; Payne, B. K. & Marsh, E. J. (2015). “Knowledge does not protect against illusory truth.” Journal of Experimental Psychology: General, 144(5), 993–1002. https://doi.org/10.1037/xge0000098

Joaquim, A. F. (2026). A era do populismo digital: Como a desinformação e a propaganda estão a transformar a política[The age of digital populism: How disinformation and propaganda are transforming politics]. Editora d’Ideias.

Laclau, E. (2007). On populist reason. Verso.

Lees-Marshment, J. (2011). The political marketing game. Palgrave Macmillan. https://doi.org/10.1057/9780230299511

Moffitt, B. (2016). The global rise of populism: Performance, political style, and representation. Stanford University Press. https://www.sup.org/books/title?id=25175

Mudde, C., & Rovira Kaltwasser, C. (2017). Populism: A very short introduction. Oxford University Press. https://doi.org/10.1093/actrade/9780190234874.001.0001

Sorensen, L. (2021). Populist communication: Ideology, performance, mediation. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-65756-7

Wardle, C. & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making (DGI(2017)09). Council of Europe. https://rm.coe.int/information-disorder/168076277c

Weyland, K. (2017). “Populism: A political-strategic approach.” In: C. Rovira Kaltwasser, P. Taggart, P. Ochoa Espejo, & P. Ostiguy (Eds.), The Oxford handbook of populism (pp. 48–72). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780198803560.013.2

Winder, G. & Tenscher, J. (2012). “Populism as political marketing technique.” In: J. Lees-Marshment (Ed.), Routledge handbook of political marketing (pp. 230–242). Routledge. https://doi.org/10.4324/9780203349908-28

Dr. Semir Dzebo.

Dr. Dzebo: Dayton Accomplished Peace in Bosnia, but It Has Not Been Great at Democracy

In this interview with ECPS, Dr. Semir Dzebo, Postdoctoral Researcher at the Centre for Socio-Legal Studies at the University of Oxford, examines Bosnia and Herzegovina’s October 4 elections through the lenses of populism, nationalism, secessionism, and ethnic politics. He argues that Bosnia remains marked by “stable instability”: Dayton secured peace but has struggled to function as a democratic constitution. Dr. Dzebo discusses “populist secessionism,” the erosion of anti-elite appeals under long incumbency, competing constructions of “the people,” Croat and Bosniak representation, foreign influence, disinformation, and the limits of territorial revisionism. Rather than expecting dissolution or a sweeping constitutional settlement, he points toward incremental reform, EU integration, stronger state capacity, desegregated schooling, cross-ethnic electoral incentives, and improved economic conditions.

Interview by Selcuk Gultasli

Bosnia and Herzegovina approaches its October 4 elections amid renewed strain on the political architecture established by the Dayton Peace Agreement. More than three decades after the end of the 1992–95 war, questions of statehood, entity autonomy, ethnic representation, foreign influence, and the legitimacy of shared institutions remain deeply intertwined. Political competition continues to be structured less by a conventional left–right divide than by competing understandings of sovereignty, citizenship, collective rights, and of who constitutes the legitimate political community. Against this fragmented backdrop, the elections are not simply about who will govern Bosnia and Herzegovina, but about the character and durability of the post-Dayton state itself.

In this interview with the European Center for Populism Studies (ECPS), Dr. Semir Dzebo, Postdoctoral Researcher at the Centre for Socio-Legal Studies at the University of Oxford, examines these tensions through the lenses of populism, nationalism, secessionism, and ethnic politics. He argues that electoral competition in Bosnia carries unusually high constitutional stakes because “whatever coalition gets formed after the October 4th elections is, in a way, a choice about the state itself.” In this sense, the election resembles “a de facto referendum” on the country’s future political architecture.

A central theme of the conversation is what Dr. Dzebo conceptualizes as “populist secessionism.” Whereas ordinary nationalism operates along a horizontal axis of competition between national communities, populist secessionism introduces a vertical, moral division between an allegedly authentic people and corrupt or illegitimate elites. In this framework, political disagreement becomes morally charged: as Dr. Dzebo puts it, disputes that might otherwise be negotiated can acquire “this moral dimension that turns them into treason,” making compromise appear as capitulation.

The interview also explores the limits of this strategy. Dr. Dzebo’s research suggests that support for secession in Republika Srpska is driven less by populist attitudes than by ethnonational identification, ingroup bias, deteriorating intergroup relations, and economic grievance. Long incumbency, moreover, can erode the credibility of anti-elitism: voters predisposed against elites may increasingly view Milorad Dodik himself as part of the elite.

The broader diagnosis culminates in Dr. Dzebo’s assessment of Dayton itself. Bosnia, he argues, lives in a condition of “stable instability.” Dayton “has really accomplished the first task” of securing peace, but “has not really been great at the second task” of functioning as a democratic constitution. Yet he rejects both expectations of imminent dissolution and hopes for a sweeping constitutional reset, instead pointing toward incremental reform, EU integration, implementation of Strasbourg judgments, stronger state capacity, desegregated schooling, cross-ethnic electoral incentives, and improved economic conditions as the more plausible path toward a more cohesive democratic order.

Here is our interview with Dr. Semir Dzebo, edited lightly to enhance clarity, readability, and overall flow for publication.

Bosnia’s Elections Are De Facto Referendums on the State

Photo: Dreamstime.

Dr. Dzebo, welcome! Bosnia and Herzegovina enters the October 4 elections with its post-Dayton political order under considerable pressure, and the central political divisions concern not simply left and right but competing understandings of statehood, sovereignty, entity autonomy, citizenship, and ethnic representation. Looking at the campaign as a whole, are these elections fundamentally about who governs Bosnia and Herzegovina—or about what kind of political community and state Bosnia and Herzegovina should be?

Dr. Semir Dzebo: Before I start responding, thank you very much for the invitation to be part of the series. With regard to your question, it’s very hard to separate those two things, especially in Bosnia. Whatever coalition gets formed after the October 4th elections is, in a way, a choice about the state itself. It’s a little bit like a de facto referendum on what kind of coalition architecture we’re going to have after the elections.

There’s the option of continuing the Troika model, then potentially the return of SDR, or strengthening the entity-focused axis of SNSD and HDZ. And there’s maybe a larger question looming there about the pardon of Milorad Dodik, depending on what kind of coalition is formed.

I think it’s a little bit unusual because, in most other countries, elections are just about elections and who’s going to govern, without necessarily thinking these elections are going to change the nature of the state itself. But in Bosnia, it’s always a little bit intertwined when it comes to those things.

Certainly, what I really liked in your introduction about the elections was that you said it’s really less about issues that are considered in other countries’ elections, where it’s liberal versus conservative, it’s left versus right. There’s very little sort of program being announced and promoted by parties. Some of the people who have done research on these elections have found that not even 10% of social media content by parties has been about anything but a program.

It’s more about these traditional ethno-national tensions, and that’s why the tension is on top of everything. It’s not necessarily what ordinary voters care about, but, in a way, it’s omnipresent, so they’re almost forced to think about those things.

Then we recently had the death of Ratko Mladić, the convicted war criminal, which was almost a gift for those wishing to stoke the flames of nationalism again, and it forced itself into these elections again as something to really be considered.

Populist Secessionism Turns Disagreement into Treason

Your recent work introduces the concept of “populist secessionism” to describe the fusion of anti-elite populism with ethnonational claims to territorial separation. In Republika Srpska, how should we distinguish ordinary Serb nationalism from specifically populist secessionism? What changes when the claim that Republika Srpska must defend its national autonomy is reframed as a struggle of a morally authentic “people” against corrupt domestic elites, Sarajevo institutions, and international authorities?

Dr. Semir Dzebo: I followed the line of thinking of people who have done earlier work on the distinctions between nationalism and populism and the fusion of those two, like Rogers Brubaker, and then my PhD advisor at Central European University, Erin Kristin Jenne, who writes about ethno-populism. They tried to differentiate them as having two different axes.

I would say that ordinary Serb nationalism would be a horizontal axis, where claims of rights and autonomy of the Serb nation relative to other nations are made in this comparative sense, and the goals of that nationalism can be pursued through institutions. It is acceptable, in that view, that there will be those who disagree on the best course of action and the best way to pursue the goals of Serb nationalism within Serb people.

But populist secessionism has a vertical or moral axis, where the nation has a singular will. The leader is the one who embodies it, and everyone who presents an obstacle is part of the corrupt elite. In my paper, I thoroughly analyzed the discourse of Milorad Dodik. I find that he has three types of elites that he targets.

The first one is the domestic opposition, the Serb political parties within Republika Srpska that are his opposition, the ones that run for votes, that he used to run for votes against; now he’s technically not a part of these elections. Then you have the Bosniak elite in Sarajevo, whom he also targets within the country. Then there’s also the element of what he presents as a neo-colonial international community that he sees as standing in the way of the will of the people and imposing these external decisions without, according to him, any legitimacy to do so.

So, what happens is that some of these disagreements that could happen and could be debated get this moral dimension that turns them into treason. It almost prohibits any sort of compromise, because it sees it as capitulation to the interests of those who wish to harm the Serb national project in Bosnia.

Dodik Uses Populism to Redirect Discontent

Milorad Dodik.
Milorad Dodik greets supporters in Pale, Bosnia and Herzegovina, following a meeting and referendum on Republika Srpska’s National Day, September 25, 2016. Photo: Vladimir Stanisic / Dreamstime.

One of the most intriguing findings of your research is that Milorad Dodik’s populist-secessionist discourse appears to function more effectively as an elite political strategy than as a direct reflection of mass attitudes: stronger anti-elitism was actually associated with lower support for both secession and Dodik’s party, while ethnic identification, ingroup bias, and economic grievances were stronger predictors. Does this suggest that analysts have overestimated the popular foundations of secessionism in Republika Srpska? And if so, why does the rhetoric remain politically so persistent?

Dr. Semir Dzebo: Partly, it really does. There’s definitely support for secession in Republika Srpska. It’s real support, and it tends to vary a great deal. But in a survey that I’ve done, I found that it has almost nothing to do with populist attitudes. In fact, those who really hold populist attitudes, and we see them as a combination of anti-elitism, pro-people, and a Manichaean element, are actually the ones who have lower support for both Dodik’s party and secession.

Those who support secession are actually motivated by other, more traditional motivations, like just a sense of distinct ethnonational identity, just a sense that intergroup relations in the country are already poor, that the country is really not a unified whole.

But again, the reason why this populist secessionism exists, and the reason why Dodik uses it, is because it really enables him to have a tool and a discursive arsenal to attack domestic opposition, the Bosniak elite, and the international presence in the country. It really helps him to try to mobilize against all of these elites in pursuit of goals, because he can’t mobilize the anti-elite discourse.

What it shows is that, among people living in Republika Srpska, those who are predisposed to dislike elites are the ones who think of elites in Banja Luka; those are the ones they directly live under. So those who are dissatisfied with elites tend to think of Dodik as elite, while Dodik essentially wants them to think of the Bosniaks in Sarajevo or the international presence in the Office of the High Representative as the elite.

It’s a discursive move to try to shift attention from his long-standing incumbency and the things that people might be dissatisfied with, and to get the people’s attention onto other targets where he can fare more favorably in competition with.

Anti-Elite Voters Increasingly See Dodik as the Elite

That finding also creates an apparent paradox: populists normally mobilize against entrenched elites, yet SNSD has exercised power for many years while continuing to present itself as a resistance movement against Sarajevo, international bureaucrats, and external interference. Does prolonged incumbency eventually exhaust the credibility of populist anti-elitism? Or can ethnonationalism compensate for that contradiction by continually redefining the incumbent elite as the defender of the community against more distant and allegedly more threatening elites?

Dr. Semir Dzebo: Exactly. At the mass level, it really shows that long incumbency is going to exhaust the appeal of anti-elitism. As I said in response to the previous question, those who are predisposed to have anti-elite attitudes are less likely to vote for Dodik or his party because they think of him as the elite. So, if they have an anti-elite predisposition, they’re going to think negatively of him and his party.

This also shows, and is in line with other work, that it’s a bit of a methodological question for all of us working on populism whether standard attitude scales work for predicting support for populists once they are in power for a long time. Sebastian Jungkunz and his colleagues had a paper on this, where it shows that these scales predict support really well when populists are in opposition, but once they hold on to power for a long time, the predictive power of populist attitude scales for support for populists actually vanishes.

This is something that the field still needs to try to figure out better: How do we measure this once populists are in power for a bit longer? What you also see in this campaign for these elections is that those who are really appealing to anti-elitism in the sense of intra-ethnic competition are the opposition in Republika Srpska. They’re saying, we need justice back. We’ve seen them accuse Milorad Dodik of being a false patriot who’s just willing to sell national interests for personal gain, or just asking him to let the reins of power go so the people can finally live.

So, the opposition is really trying to mobilize this anti-elitism against Dodik and his party. What he tries to do is, like you said, shift this anti-elitism from intra-ethnic competition towards the High Representative, towards the Bosniak politicians, and present themselves, the SNSD, as really the savior, the defender of the interests of Republika Srpska.

Weakening SNSD Would Not Weaken Serb Nationalism

How important is it to separate dissatisfaction with SNSD and Dodik from attitudes toward Serb national autonomy itself? Much of the opposition in Republika Srpska challenges corruption, patronage, and personalized rule but remains strongly committed to Serb national interests. If SNSD were significantly weakened in these elections, would that represent a decline of ethnonational politics—or merely a change in who is considered the most credible representative of the Serb national project?

Dr. Semir Dzebo: I would say it’s the latter. If you look at recent examples, such as the death of Ratko Mladic, opposition politicians were present at memorial services, showing that they remain aligned with these ideas and the national project. Some opposition members also went to Belgrade for the commemoration and praised Ratko Mladic and everything that he has done.

So, while they are willing to challenge Dodik on issues such as corruption, the rule of law, and the use of his position for personal gain, they are not going to make a major shift in how they view the position of Republika Srpska or the project of Republika Srpska vis-à-vis the state of Bosnia and Herzegovina.

If SNSD is significantly weakened, as you say, it would be more a statement about the electorate no longer trusting Dodik with the national project and wanting to select someone else because of fears or dissatisfaction that he is willing to compromise or sell out vital parts of this national project for personal gain. You can sometimes see this in decisions regarding the non-recognition of the decisions of the Office of the High Representative, which were later reversed in exchange for the lifting of personal sanctions imposed by the US on Dodik.

That is what the opposition is trying to do: attack him on this basis. If the result is as such, it can certainly signal that people no longer trust him with the national project.

Bosnia’s Ethno-Populist Axes Are Almost Fused

Bosnia and Herzegovina contains several rival constructions of “the people”: the Serb people of Republika Srpska, a historically vulnerable Bosniak community closely associated with the defense of the Bosnian state, the Croat constituent people demanding “legitimate representation,” and a civic conception centered on citizens irrespective of ethnicity. Does this plurality make Bosnia a particularly distinctive case of populism, because political actors compete not only over who represents “the people” but over who the legitimate people actually are? 

Dr. Semir Dzebo: It’s a valuable case for all the work on ethno-populism, in particular, because there is no singular people. In the Constitution, it’s defined as three constituent peoples, and then we have others. As a result, the vertical and horizontal axes that I talked about earlier are almost fused and confused everywhere.

One good example of this is the concern that has existed for years within the Croat community over the issue of legitimate representation: whether the way elections are set up allows Bosniaks, because of their sheer larger numbers, to choose the Croat representative to the presidency, and whether this is what they call legitimate representation.

You see the Bosniak member, Bakir Izetbegović, who is the candidate for presidency, borrowing this a little bit and saying that if the member of Troika is elected to be part of the presidency, that will almost be like token Muslim representation, but that wouldn’t be legitimate.

Then, within the elections for the Croat member of the presidency, the opposition, instead of using anti-elitism, is saying, “Hey, you have the same people who have been running the country for a very long time, and we need change.”

So, it’s quite a distinctive case when it comes to who the people are. It’s really valuable for those of us who study ethno-populism to devote attention to the unique dynamics that we have in Bosnia.

Mladić’s Death Mobilized Pride, Grievance, Fear, and Anger

Ratko Mladić.
Ratko Mladić is depicted on a Serbian flag during a political rally in Belgrade, Serbia, on May 29, 2011. Mladić is a former Bosnian Serb military leader. Photo: Dreamstime.

The funeral and commemorative ceremonies for Ratko Mladić appear to have reactivated sharply divergent memories of the 1992–95 war. What emotions and forms of political mobilization did they generate among Serbs, Bosniaks, and Croats? From a populism perspective, did political actors use these ceremonies to reinforce boundaries between “our people” and rival communities or elites, revive narratives of victimhood and betrayal, and frame contemporary conflicts as continuations of unresolved wartime struggles?

Dr. Semir Dzebo: Reactions were obviously different. Among Serbs in Republika Srpska, the official reaction, as well as the reaction by most of the opposition, was, in a way, one of pride, but also of mourning and grievance. There were tribute gatherings across the cities and across the entity, including in Srebrenica itself. Certain politicians were trying to present his imprisonment as suffering endured by the entirety of the Serb people. The resulting events related to it in Serbia were intended to send the message that Serbia and Republika Srpska are as one.

Obviously, for Bosniaks, the emotions were quite different. They were ones of humiliation, fear, and anger. Some of the events, like at the football game, when the fans of Crvena zvezda at the Belgrade Stadium had a banner saying, “Pravac Potočari (Straight to Potočari),” which is an infamous saying by Ratko Mladić, were like a clear invocation of genocide. So, there has also been a lot of mobilization on the part of ordinary people trying to report these to the relevant authorities in order to deal with the rise of genocide-denial sentiment through potentially legal channels.

Bosniak Outbidding Takes the Form of Defending the State

The Bosniak political field is itself fragmented between national-conservative, social-democratic, liberal, and civic currents. Can Bosniak political fragmentation weaken ethnonational polarization by preventing one actor from monopolizing national representation, or does electoral competition instead create incentives for rival parties to demonstrate that they are the more credible defenders of Bosnia, Bosniak security, and the integrity of the state?

Dr. Semir Dzebo: Yes, there’s a good side to this fragmentation, and that is democratic accountability. Because there are multiple legitimate options, there’s a way for the electorate to hold those in power accountable and vote them out once they’re not happy with their performance. But outbidding still happens. In particular, it depends on the level of perceived danger to the state and to the existence of Bosniaks within it.

So, let’s say Bakir Izetbegović has been saying that we might not have a country if, again, Troika and Denis Bećirović are elected to power, and that governing with SNSD and HDZ BiH is really a humiliation. Again, it’s like this populist logic: you cannot really compromise on this; otherwise, you’re selling out the people.

I think everything that’s happened with Dodik also gave Troika an opportunity to try to act as defenders of the nation and maybe make some moves that would make them appear tougher when it comes to matters of security and inter-ethnic relations.

But there is also restraint. For example, I’ve read some analysis of the elections saying that it’s actually been quite subdued, that it’s been unusually quiet when it comes to the elections for the Bosniak presidency. I think Bećirović has said that he doesn’t want to campaign on quarrelsome politics. He said he wants to focus on jobs and crime.

So, one thing that’s different, obviously, is that when it comes to Bosniak outbidding, it takes the form of trying to defend the state. But when it comes to outbidding in the case of Republika Srpska, it goes into the realm of separatism.

The Croat Representation Grievance Is Very Real

A comparable tension exists around Croat demands for “legitimate representation.” Supporters see collective representation as necessary to prevent a numerically larger community from determining who represents Croats, while critics fear that further institutionalizing such principles would deepen ethnic territorialization. Is this ultimately a conflict between two democratic logics—individual political equality and collective national representation—and has the Dayton framework reached the limits of its ability to reconcile them?

Dr. Semir Dzebo: It is really a conflict between two democratic logics. From the standpoint of the Croats in Bosnia, their idea is that the representative of the people in the presidency should be chosen by them. If it’s the Croat representative, it should be chosen only by Croats. Obviously, the Dayton Agreement has different prescriptions, and it’s written into the Constitution that what happens is one person, one vote. So, everyone living in the Federation of Bosnia and Herzegovina has the right to choose whom they want to vote for.

The ruling in the case of Sejdić-Finci has pushed more towards this idea of individual equality, where they’re more sympathetic towards the first option, while the Constitutional Court has a different idea of what the decision should be. The grievance in the case of the Croat community is very real because Željko Komšić won the seat four times, each time with a substantial amount of non-Croat support. The discourse on it is still very much the same.

Bosnia Is More Ethno-Populist than Religiously Populist

Religion in Bosnia is often intertwined with national identity rather than operating as a wholly independent ideological cleavage: Islam with Bosniak identity, Serbian Orthodoxy with Serb identity, and Catholicism with Croat identity. Would you therefore characterize Bosnia as a case of religious populism, or is it more accurate to speak of ethnonational populism in which religious institutions, symbols, sacred geography, and memories of collective suffering provide legitimacy and emotional reinforcement to political projects whose primary logic remains national?

Dr. Semir Dzebo: I think it’s the latter. It’s more about ethno-national populism. I don’t think there’s much there in terms of sacred reinforcement along religious lines. Because of the nature of how ethnicity works in Bosnia in terms of identity, and because it’s a bit fused with religion, it works as this boundary marker of where one belongs or is supposed to belong. But I don’t see much religious doctrine infused into the way populism or ethno-populism works.

Economic Support Is Far More Popular than Territorial Revision

US Dollar
Photo: Mar Tas / Dreamstime.

Your work on kin-state politics in Serbia finds that nationalist appeals can increase support for cultural and economic assistance to co-ethnics abroad, while public resistance to more aggressive territorial revision remains considerably more robust. What does this tell us about Serbia’s relationship with Republika Srpska? Should we distinguish carefully between popular support in Serbia for protecting or assisting Bosnian Serbs and actual public willingness to endorse secession, territorial revision, or destabilizing intervention?

Dr. Semir Dzebo: What it tells us is that, when it comes to matters of irredentism, there are two very different sides to it. One is assistance in terms of economic and cultural support, and what I found is that people are much more willing to support those in the first place. They can also be convinced to either increase or decrease their support through rather minimal framing.

If you frame it as support being costly—that those are funds we could invest here at home in Serbia—then they will decrease their support. If you convince them that there is this duty to support their ethnic brethren, their ethnic kin in Bosnia, then you can convince them to increase their support.

But when you start talking about changing borders, which would likely result in conflict, people will, as a baseline, be less likely to support that. You are also less likely to convince them to either increase or decrease their support, no matter how you try to frame it.

It means that there is really a limit to how much you can engage in this irredentism, and that as long as it’s economic or cultural, you can work with that, you can increase it if you wish to, and you can try to mobilize support for it. But changing borders is really just not something that people will change their minds about, and it does not seem to be something that is as popular as economic and cultural support.

Kin-State Engagement Must Be Transparent and Neutral

More broadly, how should we distinguish legitimate kin-state engagement from political interference in Bosnia’s elections? Serbia and Croatia have obvious constitutional, ethnic, and historical connections to Bosnian Serbs and Croats, while Russia, Turkey, Hungary, the European Union, and the United States possess very different political, strategic, religious, and economic interests. At what point does diplomatic, cultural, religious, financial, or media engagement cease to be ordinary external influence and begin to distort domestic democratic competition?

Dr. Semir Dzebo: What needs to happen, not just in the case of Bosnia, but also anywhere where there is this ethnic kin element of states having ethnic kin abroad, is that, according to the recommendations of the 2001 Venice Commission report on kin-states and the OSCE prescriptions, any engagement of states with their ethnic kin abroad should, first of all, be transparent in terms of the fact that it is occurring.

It should, in the best-case scenario, be channeled through the institutions of the host state, but if that’s not the case, at least the host state institutions should be made well aware of it. Then, it should not be used for the purposes of mobilizing voters, which we often find to be the case, but it should really be aimed at communities at large.

It shouldn’t be timed to the electoral calendar, but should really be sustained long-term support and engagement. And lastly, it should be neutral to the constitutional order of what we call the host state, where the ethnic kin lives.

If these conditions are not satisfied, then you tend to have friction, which can also result in a worsening of the situation of the co-ethnics that live within the host state.

International Inconsistency Feeds Secessionist Opportunities

Foreign influence is frequently narrated through the same populist vocabulary as domestic conflict: external actors can be represented either as protectors of a threatened community or as illegitimate elites overriding popular sovereignty. In Republika Srpska in particular, opposition to the Office of the High Representative and international intervention has become integral to political mobilization. Does international involvement unintentionally strengthen populist secessionism by allowing domestic elites to present constitutional constraints as foreign domination?

Dr. Semir Dzebo: I talked about it quite a bit in the first part of our interview. It really gives a convenient target for Dodik. For example, one of the things related to the elections now is that these are going to be the first elections with the introduction of new election technology and machines. What is supposed to be a technical safeguard against fraud, Dodik is calling the will of unelected foreigners who are trying to impose this technology for the purposes of potentially defrauding the election.

It’s a very convenient target, and throughout his career, he has always targeted the Office of the High Representative, the previous US administration’s ambassador, the US Embassy, and the other European embassies. But I don’t think that this international involvement really causes secessionism. There are all of these other domestic motivations that translate into support for secession. Even if international involvement feeds or gives potential targets for anti-elitism, we also see from this that anti-elitism doesn’t really translate into support for secession.

What, in the case of Bosnia, feeds secession is the opening of potential opportunities to advance secessionist causes because of the inconsistency of the international actors in Bosnia. We have the former High Representative announcing his resignation, and then there’s a bit of disagreement over who the new High Representative is going to be. There might be changing opinions on the mandate of the High Representative in Washington, D.C., as opposed to the opinions in the EU.

So, the inconsistency, the disagreement within the international community, is providing these openings for those who might favor secession in Republika Srpska to try to advance it a bit more, but not involvement per se.

Bosnia Is Highly Vulnerable to Disinformation

Illustration: Shutterstock / Skorzewiak.

Information politics seems especially important in this election. ODIHR is explicitly monitoring social-media campaigning as well as foreign and domestic misinformation, disinformation, and interference. In a society where media spaces are already fragmented along political, territorial, and ethnonational lines, how vulnerable is Bosnia and Herzegovina to coordinated information campaigns? And is their principal danger that they persuade citizens of entirely new ideas, or that they intensify pre-existing fears, historical grievances, and perceptions of ethnic threat?

Dr. Semir Dzebo: Structurally, when it comes to disinformation, Bosnia is very vulnerable. The media space is very fragmented, and there is also a wide reach of media from Serbia and Croatia. A lot of people also get their information from Facebook. There’s been great work done by people at organizations like Istinomjer and Raskrinkavanje, who have documented bot networks and Facebook pages that have been used to smear the opposition and politicians, as well as fabricated posts and a lot of AI-generated content.

Polarization is omnipresent, with ethnic polarization also omnipresent in the coverage of the news, and I don’t think the current fines for any misuse of media are really meaningful. I also don’t think that there’s any danger that it’s going to convert people who weren’t nationalists into nationalists, but there is a danger that it’s just going to amplify nationalist sentiment among those who were already predisposed to it.

One particular danger that I talked about just a while ago is the denial of results. Dodik has already planted the seeds with his comments on the new technology—that the international community is doing it so they could defraud SNSD and him, and that it’s a Western tool of fraud, as he calls it. The danger is that, through the media that is co-opted by SNSD, there’s going to be a rejection of the results, or some of it happening even in advance, whatever the results turn out to be.

The Challenge Is Separating Populism from Antagonism

You have also worked on computational approaches to identifying populist discourse, including research suggesting that large language models can detect context-sensitive people-versus-elite framing with accuracy approaching expert human coding. Could such tools help us map the 2026 Bosnian campaign across Bosnian, Serbian, and Croatian language environments—identifying when ordinary nationalism becomes populist, when religious or historical symbolism is mobilized, and how narratives travel between domestic political actors and external information ecosystems? What methodological cautions would be necessary in such a deeply context-dependent political setting?

Dr. Semir Dzebo: It’s a good question. Having worked in this area, there’s promise there, but I would still say that, for a place as complicated as Bosnia, especially when it comes to distinguishing all of the things that you said from one another, I don’t think we are that close to doing all of it.

But some of the work that I’ve done with my colleagues in Team Populism has really managed to use large language models to replicate the work of human coders when it comes to recognizing populism. As part of all of the testing that we have done, some of it included speeches from Montenegro in Montenegrin, and the results there were really encouraging. Obviously, that would also work in the case of Bosnian, Croatian, and Serbian texts.

One of the cautions that I had from similar work on these computational approaches is that it’s sometimes hard to separate populism from just antagonism. The hostility between ethnic groups is everywhere, but not all of it has these elements of populism, like people-centrism, anti-elitism, and Manicheanism. So that would be my primary concern. It’s also about some of the contextual elements—the extent to which those would work.

One other thing that we should try doing is looking at how a lot of the campaign has moved on to digital things like songs, video, and symbols. So, for scholars of populism who work on those things, that would be another interesting thing to look at.

Bosnia Lives in Stable Instability

And finally, Dr. Dzebo, thirty-one years after Dayton, is Bosnia and Herzegovina approaching a point at which the original peace-making consensus can no longer provide a sustainable democratic equilibrium? Dayton successfully institutionalized safeguards against domination, but it also entrenched ethnicity as a central principle of political representation. Looking beyond October 4, do you see a plausible path toward a renewed constitutional settlement that preserves collective security while expanding civic equality and cross-ethnic political competition—or is the more likely trajectory a continued fragmentation in which competing national communities increasingly interpret sovereignty, democracy, and even the legitimacy of the state itself in incompatible ways?

Dr. Semir Dzebo: Hard question. I’ve heard someone once say that the best compromise is the one that leaves everybody unhappy, or at least a peace settlement. In a way, that’s the case in Bosnia, in that it’s a peace settlement that is also supposed to work as a democratic constitution. It has really accomplished the first task. It has not really been great at the second task.

We have this stable instability in Bosnia. There’s no active armed conflict, but there’s always, underneath the surface, some inter-ethnic tension. And also, the Dayton Agreement, the way it was framed, has created this self-reinforcing loop. The institutions, because they’re set up in a way that makes ethnicity the primary political identity, strengthen all these things that I found to also be feeding into secessionism in Republika Srpska, like in-group bias, which I found to be the strongest predictor of support for secession.

I don’t think we’re going to have, anytime soon, some grand settlement, but we’re also not going to have, at least in my opinion, dissolution. The most plausible path is one of incremental moves towards EU accession. Implementing the Strasbourg judgments would be a plausible path forward. Trying to strengthen state capacity through the reform agenda would be a plausible path forward.

In the slightly longer term, the priority should also be ending segregated schooling, because that would produce very positive societal benefits, as well as trying to add some electoral incentives that would emphasize winning votes across communities. Those incremental steps would have a very positive effect on the state of politics in the country.

One thing that I found in my paper on secessionism and populism is economic grievance. So I said in-group bias was the strongest predictor. Economic grievance was the second strongest driver of secessionist sentiment. And this really gives reason for some cautious optimism, because material conditions can change, in a way, more easily than all of the prescriptions of Dayton and the Constitution.

Trying to address the fact that more than half of young people are interested in leaving the country is really a pressing problem, and trying to improve economic conditions should be the priority of both domestic politicians and the international community. That has the potential to have very positive knock-on effects for societal cohesion and interethnic dynamics.

Associate Professor Nick Beauchamp.

Assoc. Prof. Beauchamp: Democratic Socialism Could Have a MAGA-Sized Effect Without Winning Majority Support Nationally

In this ECPS interview, Associate Professor Nick Beauchamp of Northeastern University examines the evolving relationship between MAGA, democratic socialism, political communication, and the institutional structure of American politics. Assoc. Prof. Beauchamp argues that MAGA’s dominance of the Republican Party should not be confused with uniform ideological agreement among Republican voters, emphasizing that “there’s a difference between how much the beliefs have spread and how much the ideology or the party has taken over.” He suggests that democratic socialism could exert comparable national influence even without achieving majority support, noting that a progressive or DSA-aligned faction could still have “similar effects nationally.” The interview also explores media selection, institutional trust, polarization, AI-driven political persuasion, and the persistence of anti-establishment politics.

Interview by Selcuk Gultasli

As the United States approaches the November 3 midterm elections, the political landscape is defined by an unusually narrow congressional balance, weak public evaluations of the economy, declining approval of President Donald Trump, and an election increasingly interpreted through attitudes toward Trump himself. At the same time, MAGA has become deeply embedded in the Republican Party, while Democrats remain divided over how far an economically populist and democratic-socialist agenda should shape their response to Trumpism. Against this backdrop of personalized politics, ideological polarization, institutional conflict, and an increasingly fragmented information environment, the relationship between insurgent movements and the established two-party system has become especially consequential. 

In this interview with the European Center for Populism Studies (ECPS), Associate Professor Nick Beauchamp of Northeastern University’s Department of Political Science and Network Science Institute offers a structural interpretation of the apparent asymmetry between MAGA’s transformation of the Republican Party and democratic socialism’s more contested position within the Democratic coalition. Rather than treating MAGA as equivalent to the Republican electorate as a whole, Assoc. Prof. Beauchamp stresses that “there’s the MAGA further-right faction and then the center-right faction. Those two things still exist.” He consequently distinguishes between the diffusion of ideological beliefs among voters and the institutional capture of a political party: “there’s a difference between how much the beliefs have spread and how much the ideology or the party has taken over.”

That distinction underpins one of the interview’s most consequential observations. Assoc. Prof. Beauchamp argues that democratic socialism does not necessarily have to become nationally majoritarian in order to acquire transformative political influence. Even if the Democratic Socialists of America (DSA) or the broader progressive left were unable to move substantially beyond their current “core of urban, educated, young, left-leaning liberals,” he maintains that “they could still have similar effects nationally.” There is also, he adds, a possible route toward a broader populist coalition appealing to “economically distressed rural or suburban voters,” although such expansion is “not necessary for having a MAGA-sized effect.”

More broadly, Assoc. Prof. Beauchamp situates both MAGA and democratic socialism within the institutional architecture of American politics. Because the presidential and first-past-the-post systems sustain two large parties, he argues, ideological movements operate as factions competing for control within them. Political outcomes therefore depend not only on ideological appeal but also on contingency: “Trump almost lost the primary in 2016, and Sanders almost won the primary in 2016.” Had those outcomes shifted, he observes, “we’d be living in a very different world.” 

The interview thus moves beyond a simple comparison of left- and right-wing populism to examine how factional capture, institutional structure, media selection, political communication, AI-driven personalization, and anti-establishment sentiment may shape the next phase of American democracy.

Here is our interview with Associate Professor Nick Beauchamp, edited lightly to enhance clarity, readability, and overall flow for publication.

Trump’s Unpopularity Adds to Republican Midterm Problems

No King Protests.
Demonstrators at The People’s March, an evolution of the Women’s March, NYC, January 18, 2025. A protester holds a sign reading “Presidents Are Not Kings.” Photo: Erin Alexis Randolph.

Professor Beauchamp, welcome! Let me begin with the broader meaning of the November 3 midterm elections: The November 3 midterms are taking place with an exceptionally narrow congressional balance, weak evaluations of the economy, and Donald Trump remaining unusually central to an election in which he is not himself on the ballot. Should we understand this primarily as a conventional midterm judgment on an incumbent administration, or as a broader referendum on Trumpism as a governing project and on the MAGA transformation of the Republican Party?

Assoc. Prof. Nick Beauchamp: It’s a little bit of both. In general, based on historical patterns, you would expect the incumbent party to lose ground simply because it’s a midterm election. When you add the poor state of the economy, particularly inflation, you would expect even greater difficulties for the incumbent party.

Then there is Trump’s own unpopularity, reflected in his low approval rating, which may or may not be separate from his role as an ideological figure within the MAGA movement.

So, whether we can identify an additional effect specifically attributable to Trumpism or MAGA, beyond all these other factors, is difficult to say. Given the broader circumstances, we would already expect the incumbent party to be struggling in a midterm election.

MAGA Is a Faction—but It Now Controls the Party

The Republican Party has changed markedly from the Reagan-era combination of free trade, limited government, and internationalist conservatism toward economic nationalism, immigration restriction, cultural conservatism, and a stronger conception of executive power. From your perspective as a scholar of ideology and political text, do you now see MAGA as one faction among several inside the Republican Party, or as the dominant ideological grammar through which most Republican candidates are compelled to communicate?

Assoc. Prof. Nick Beauchamp: Those two things don’t have to be incompatible; it can be both. A theme I’ll probably return to is that MAGA is a faction within the Republican Party. There are two broad factions within the party, the farther right and the center right, and similarly, there are two factions within the Democratic Party, the farther left and the center left.

At the moment, the Republican Party apparatus has shifted rightward because the farther-right faction represented by Trump has taken over, beginning with the 2016 primary. But there are still other factions within the Republican Party that continue to operate, even if they are, as you were saying, compelled to use the dominant grammar of the faction that now controls the party.

Trumpism and Trump Are Very Well Fused

Jake Angeli or QAnon Shaman was among those who participated in the riots initiated by former US President Donald Trump at the Capitol, Washington D.C. on January 6, 2021. Photo: Johnny Silvercloud

The 2026 campaign has become highly personalized around Trump, with loyalty to him functioning as an important criterion of Republican identity. How should we analytically distinguish Trumpism as an ideology from Trumpism as a leader-centered political relationship? If the presidency, the movement, the party, and the leader increasingly become rhetorically fused, does this change the way voters process political information and partisan identity?

Assoc. Prof. Nick Beauchamp: That’s a hard question. The sense in which they are potentially more readily fused than some combinations of leader and ideology is that leaders and ideology, no matter what your ideology, tend to be fused together in various ways. Regardless of the ideology, many voters take their cues from leaders under any circumstance.

The sense in which it is more fused for the current Republican Party is that the ideology itself tends to be more authoritarian in its structure and therefore has a much more directly and explicitly privileged role for the leader. So, in that sense, the ideology and the leader are naturally compatible with each other, in the way that maybe there’s a little bit of tension between a strong leader and the more traditional liberal individualist ideology.

So, they’re definitely very well fused, and in part that’s just due to the compatibility between the two of them at this particular moment.

Left and Right Populism Both Emphasize Enemies

Right-wing populism under Trump often constructs several antagonisms simultaneously: ordinary Americans against elites, the nation against immigrants or cultural outsiders, and the elected president against institutions that constrain him. In your work on political language and stance detection, how important is this combination of moral judgment, identity, and blame in making populist messages especially effective?

Assoc. Prof. Nick Beauchamp: Maybe the answer is similar, in the sense that both left and right populism, in particular, tend to put a pretty strong emphasis on enemies. Often, the enemies are different versions of the elite, whether the elite are the rich or the cultural elite. Certainly, during a period of anti-establishment fervor right now, both can agree that the establishment, although they disagree about what the establishment is, is a locus for the enemy.

So, in a sense, that is one of the symmetries between the further left and the further right. I’m not somebody who believes that there are lots of symmetries between these two sides, but that’s certainly, structurally, one of these things.

It’s particularly, again, compatible with far-right populism because, along with authoritarianism, you tend to have the opposites—the enemy—that are structurally playing an important role in these things. So, yes, I’d say that having a distinct enemy, or indeed many different enemies, is really constitutive of the ideology and thus feeds into the engine of the far right in the US.

Loss of Institutional Trust Depends on What Institutions Do

The current debate over American democratic backsliding centers on executive power, attacks on institutional constraints, media freedom, immigration enforcement, political retaliation, and the legitimacy of opposition. But democratic erosion also depends on how citizens interpret those developments. To what extent is the durability of democratic norms now a problem of political communication—specifically, whether voters perceive courts, election officials, journalists, universities, and civil servants as legitimate referees or merely as partisan actors?

Assoc. Prof. Nick Beauchamp: That’s a tricky question. The literature on faith in democratic institutions is often portrayed as a matter of communication—showing that these institutions are unbiased, procedural rather than personal, and have these other characteristics. Often, that’s portrayed, as your question was implying, as a task of political communication.

Maybe I’m just an optimist. But my sense, at least in the US context, is that the loss of faith in institutions is driven primarily by what those institutions do, not by how they’re packaged. So, when the courts or the Department of Justice are seen to be operating in a fairly methodical and law-oriented way, it’s very hard to re-describe all of that as unjust. Conversely, when they’re acting in an unjust or personalized way, it’s hard to re-describe that as just.

Again, this is maybe just me being an optimist, but the fundamental problem with loss of faith in democratic institutions, at least maybe just on the left side, is due to how they’re actually operating, not a matter of communication. That doesn’t change the fact that there are other sources of loss of faith in democratic institutions, such as believing that there’s widespread fraud in mail-in voting that has no particular grounding in the truth and thus must be driven by political communication. Maybe there is a bit of an asymmetry there between the two.

A Democratic Congress Would Intensify Confrontation

Trump supporters marched toward Capitol Hill on January 6, 2021, in Washington, D.C., USA. Photo: Dreamstime / © Bgrocker

If Democrats were to secure majorities in both the House and the Senate after the midterms, how consequential could that be for the remainder of Trump’s presidency? Beyond blocking legislation, could a Democratic Congress meaningfully challenge Trumpism through oversight, investigations, subpoena power, appropriations, confirmation politics, and the defense of institutional autonomy? Or, given the intensity of partisan polarization and the growing tendency to portray institutional checks as illegitimate obstruction, might divided government simply shift the conflict from electoral competition toward an even more confrontational struggle between Congress and the executive?

Assoc. Prof. Nick Beauchamp: It certainly will shift the emphasis to an even more confrontational struggle. If the Democrats take the House in particular, surely there will be a bunch of investigations. If they take the Senate, there will be larger fights about confirmations.

Whether either of those things has direct effects on policies will depend on the bills they’re trying to put through. Trump, as we know, has not had a particularly strong emphasis on legislating. It’s part of their philosophy of executive power, and they much prefer to do things through executive orders and other direct effects. So, the ability of Democrats to block bills might not change things that much, but their ability to hold hearings, in particular, will give them an opportunity to raise the salience of all issues and to have an ongoing narrative.

The big challenge for them in that case will just be picking and choosing, because there are literally hundreds of different things that they could choose to investigate or prosecute, and there’s probably a dozen different reasons that they could justify at least having an impeachment vote.

So, the challenge for them, from a political communication perspective, from a PR perspective, is going to be: how do they sequence these things to keep the attention up? That’s not an easy task. As a media consultant or political consultant, I have no idea how they’re gonna do it, but, again, strategically, if they’re smart, they’ll figure out a way to organize the television narrative to keep things moving along for the next two years. That will certainly lead to much more confrontation if they’re successful in that strategy.

What Media Make Salient Has Large Political Effects

Your research shows that media bias can operate not only through partisan wording but through the strategic inclusion or omission of events, even in outlets with strong norms of objectivity. In the highly polarized 2026 campaign, is the more consequential form of media influence often not what outlets say, but which facts, actors, conflicts, or consequences they choose to make visible—or invisible—to their audiences?

Assoc. Prof. Nick Beauchamp: That’s been a perspective I’ve been exploring and testing in research for a number of years now, because there are all these norms, particularly in the major media, about non-bias and so forth. That shapes the way they describe what they’re talking about. But there are very few norms about what they choose to talk about or not, although people try to bring this up occasionally. As a result, they’re fairly unconstrained in what they choose to focus on.

In many ways, this has more latitude in intra-party disagreements. So, the New York Times or other arguably liberal media outlets can choose which things to report on, and those choices can have strong effects on intra-Democratic, intra-left disagreements. If they choose to focus, or if the party apparatus chooses to focus a lot, on what a particular YouTuber has been saying, whether various candidates have an opinion about this YouTuber, or, most recently in the Boston Globe, what happened in a very small bar in western Massachusetts, they might not be directly biased in terms of what they’re saying about it. But the fact that they focus on these particular things has strong effects on these intra-party arguments.

Similarly, they talk more or less about what’s going on in Gaza, or they talk more or less about Trump’s corruption. Or, to choose another example from the headlines just today, if Barry Weiss, who’s taken over the long-running 60 Minutes show, decides not so much to change the tone of the show but to change who’s being interviewed by the show, that, too, has lots of downstream effects on where the attention of viewers is, what kind of judgments they’re making, and what things they consider salient or not for the upcoming elections.

So, much more than changes in their language, it’s changes in what they’re choosing to report on. Those do have large effects, particularly in the primary season for the general election now and again comes around.

Compartmentalized News Is Not Necessarily a Problem

If news organizations on the left and right systematically emphasize different events, different moral stakes, and different political actors, are American voters effectively inhabiting parallel campaign realities? And does this make it harder for elections to function as shared democratic judgments, because citizens may no longer be evaluating the same set of political facts?

Assoc. Prof. Nick Beauchamp: This is where the normative questions diverge from the descriptive questions. Most of the research I’ve done has been empirical and quantitative, looking at these selections and the effects of the selections. Then there’s a normative question: what do we think about that? What should be done about that? That one is more of a subjective perspective.

My perspective is that the selection effects are, in some ways, inevitable—you have to choose, because there’s a finite amount of space and a finite amount of time to report on things. The main problem is not so much the choice, but that the choices themselves are hidden from the viewers. They’re not made explicit as part of the editorial or reporting process.

So, for me, it may not be a problem if there’s a bunch of compartmentalized news organizations that have different foci, as long as the news consumers understand how that works and make their choices in an informed way. This is where I diverge a little bit from some of the people in the polarization world who think that every news organization should cover all the articles in an equally unbiased way.

I’m very cognizant of the fact that this marketplace of ideas does not necessarily work very well in practice, but it still seems the best of a number of incomplete or insufficient solutions here. So, yes, there is this tendency towards bubbles, as they call it, but it’s better to be transparent about the bubbles than to try to erase them altogether.

Authoritarian Ideology Pairs Leaders with Enemies

Immigration remains one of the most durable MAGA issues, combining border control, sovereignty, crime, demographic anxiety, and national identity. From the standpoint of political communication, why is the language of “invasion,” threat, or loss of control so effective? Does anti-immigration politics work primarily because of policy concerns, or because it provides a morally and emotionally simplified narrative that links cultural change to political grievance?

Assoc. Prof. Nick Beauchamp: This gets back to your earlier point about having enemies. We know that, structurally, part of authoritarian ideology is to have an authority figure that you revere and, on the opposite side, a series of enemies that are challenging the structure or have already ruined the structure that needs to be reclaimed from them.

The anti-immigration politics of Trump, in particular, fits into that structure pretty well. But structurally, it doesn’t have to be anti-immigration. It can, in fact, be trans people right now, and it has historically been Black people and various other minority groups and so forth. All of those have slightly different ways of framing the enemy problem, but structurally, they’re similar.

Immigration is certainly well suited to it, and we see that in quite a lot of far-right European parties and so forth. But there’s nothing necessarily about immigration per se that doesn’t function structurally similarly to other out-groups like trans people, Black people, and other minority groups that are threatening the power structure that authoritarians prefer.

Economic Grievances May Be More Fixable Than Identity-Based Enemies

A homeless US Army veteran sits on a street corner in Mesa, Arizona, holding a sign asking for help because he is hungry. Photo: Vicki Been / Dreamstime.

The current US landscape contains two different populist projects. MAGA tends to define “the people” in national-cultural terms against elites, immigrants, globalists, and liberal institutions, while democratic-socialist actors tend to define “the people” socioeconomically—as workers, renters, debtors, and consumers confronting billionaires, corporations, and concentrated wealth. From your perspective, how different are these two populisms in their communicative structure, emotional appeal, and capacity to build durable coalitions?

Assoc. Prof. Nick Beauchamp: That again gets back to the enemy structure, where both of them have things that they’re opposing, both of them have things that they consider to be responsible for the problems here. But, of course, they target different things.

In terms of their capacity to build durable coalitions, both of them, obviously, historically, are quite durable as ideologies, in part because neither of them manages to solve the purported problem that they point to.

Going further in terms of their capacities, one would have to get into the actual truth of the matter: whether a series of policies that progressively restrict immigrants, liberal institutions, and so forth would feed back on itself and produce a more—Jonathan Bein—secure, happy, and wealthy world, or whether that sequence of policy pursuits would, in fact, work counter to that.

Similarly, you would have to answer whether an ideology that’s directed towards supporting debtors and against billionaires would produce a better or wealthier society. My version is that I tend to lean towards the latter, and so, in a sense, one might be more durable than the other. Although perhaps it’s not durable in the sense that one of these sets of things—the economic ones—are potentially fixable, whereas the existence of immigrants, liberal institutions, minority groups, and so forth is not something that is likely to be fixed, absent some extreme set of policies.

MAGA and Democratic Socialism Are Both Party Factions

One of the most striking asymmetries of the current party system is that MAGA has become a governing project and a dominant force inside the Republican Party, whereas democratic socialism remains influential but contested within a much broader Democratic coalition. Is this principally an organizational difference, a media and communication difference, or a difference in how effectively each movement has translated grievance into a simple and emotionally resonant political identity?

Assoc. Prof. Nick Beauchamp: As with all your questions, it’s a little bit of all these things. What I’m coming back to repeatedly is that these are both factions within these parties. Because of our presidential system, because of our first-past-the-post, winner-take-all electoral system, we have two parties, and so the structure, essentially, of our political system is a hierarchical tree, where you have two parties here. Then, within each of the parties, you have the more extreme and the more centrist faction, and all those factions continue to exist, even with Trump and so forth.

The importance of that is to be cognizant of how important accidents and contingency are. Like, Trump almost lost the primary in 2016, and Sanders almost won the primary in 2016. If either of those things had happened, we’d be living in a very different world, because a different faction would have taken over each of those parties under each of those circumstances.

And we’d have a world in which we’d be talking about Sandersism or whatever; we’d be talking about that versus center-right Republicans. Had political opinion shifted by only 10 points or so in these primaries 10 years ago, maybe the current faction that’s dominating in the Democratic Party, which is the center-left faction, might be more durable than the center-right faction was. The center-right faction obviously had lots of concentrated wealth, but didn’t have quite as much cultural clout, whereas the Democratic faction that currently runs the party has both a lot of wealth and a lot of cultural capital.

So, it may be that we’ll see this recurrent pairing between the furthest, most extreme faction on the right and the centrist faction on the left. But again, a lot of this really depends on the contingency of national presidential politics and who runs and who wins in a couple of years.

The Far Left Could Have a MAGA-Sized Effect Without Majority Support

Bernie Sanders and Alexandria Ocasio-Cortez.
Bernie Sanders and Alexandria Ocasio-Cortez at the “Bernie Is Back” political rally in Queensbridge Park, Queens, New York, on October 19, 2019. Photo: Aleksandr Dyskin / Dreamstime.

The democratic-socialist current has gained visibility through Bernie Sanders, Alexandria Ocasio-Cortez, DSA-backed candidates, and a younger activist constituency, but its strongest support remains concentrated in metropolitan areas and particular primary electorates. Do you see democratic socialism developing into a genuinely national current inside the Democratic Party, or is its ideological and geographic appeal still too uneven to reshape the party in the way MAGA reshaped the GOP?

Assoc. Prof. Nick Beauchamp: Maybe there, too, I’d push back a little bit on the degree to which MAGA has reshaped the GOP. It certainly reshaped the GOP in the sense of the party itself, the candidates, and what the candidates are doing. But it’s still the case that, at least among voters, and probably even among the actual representatives, if they were able to honestly respond to surveys or questions, there’s the MAGA further-right faction and then the center-right faction. Those two things still exist.

By analogy, you could have very much the same thing happening on the left, where the progressive or maybe DSA faction, if that’s what it ends up being called, wins the primaries, takes over the Democratic Party, the Democratic Party wins the presidency, and takes over the reins of the government. Structurally, you’d have something very similar, where it would seem that the far left has become dominant. But in terms of the actual opinions of the actual people, it would be analogous to what’s happened with MAGA, where, if you actually look at the surveys that ask people what their views are, probably only half of Republicans and therefore only maybe 1/6 or so of the actual country shares these core, strong far-right beliefs.

So, there’s a difference between how much the beliefs have spread and how much the ideology or the party has taken over. In that sense, even if the DSA couldn’t, or the far left couldn’t, extend beyond their core of urban, educated, young, left-leaning liberals, they could still have similar effects nationally.

That said, there’s also a pathway towards an even broader populist movement where this is what they want, where they appeal to economically distressed rural or suburban voters that aren’t the traditional far left of the Democratic Party. That’s certainly possible, but it’s not necessary for having a MAGA-sized effect.

People Can Still Learn in a Polarized World

Your work on online political conversations found that people often engage across wide ideological divides and that negative or unpleasant exchanges can sustain participation, while extended interaction can sometimes bridge differences rather than simply reinforce information bubbles. Does that finding still give grounds for optimism in the current environment, or have social-media incentives become so dominated by outrage, identity signaling, and algorithmic amplification that cross-partisan argument now more often deepens polarization than reduces it?

Assoc. Prof. Nick Beauchamp: The nuance to emphasize there, in terms of my own research, is that I’ve looked at long-term changes in opinion—radicalization, shifts in people’s positions, or at least how they talk on social media. But one of the things we’ve tended to find is that, while there can be large shifts over time, these tend to occur across smaller differences rather than across the partisan gap between the two sides.

You can still have long-term shifts, long-term changes, long-term evolution, and, if you want to be optimistic, long-term learning, without necessarily having this huge conversation across gigantic political divides. There’s this tendency to lose faith in the deliberative system because the far left and the far right can’t talk to each other, but that doesn’t necessarily have to be the case for people to move, change, and learn more as they go along.

Maybe across the exact middle, there’s going to be a problem because, as people become more polarized or learn more about politics, that gap is large. But at the same time, what we’ve learned is that this unidimensional ideological spectrum doesn’t really capture the way actual people’s opinions work. Actual moderates, or even liberals or conservatives, have a mixture of different policy opinions. As a result, you can have people talking to people about specific policies where they don’t necessarily disagree very much, even across apparently wide divides in their overall voting politics.

So, all of this is, in some ways, a more optimistic view that, even in a heavily polarized world, you can still have changes in people’s views and learning, and become more knowledgeable about politics through these smaller, more gradual changes in conversations.

AI Is Not Fundamentally Different from Existing Campaign Practices

AI, artificial intelligence, and the concept of fake news, misinformation, and disinformation: A man uses his smartphone displaying the red text “Fake News,” surrounded by related keywords. Photo: Dreamstime.

Your recent work on personalized large language models shows how systems can adapt to users’ histories, preferences, and evolving beliefs. In an electoral context, does this create the possibility of a qualitatively new form of political persuasion—where campaigns no longer send one message to millions of voters but generate millions of individually tailored messages, each calibrated to a person’s ideological priors, emotional triggers, and political history? Can AI make political persuasion radically more personalized?

Assoc. Prof. Nick Beauchamp: Now we’ve moved on to the AI side of things. Often, my perspective there is that, despite what the discourse says, at least at the moment, what AI is doing is not fundamentally different from what people are already doing.

The move towards personalized persuasion, micro-targeting, and messaging has been happening in politics for decades now. The dream has always been that, even if the blanket television advertisement doesn’t have much of an effect, maybe if we find just the right message for just the right people by measuring their views very precisely and delivering just the right thing to each door, we can get much more leverage than with these blanket approaches.

In my reading of the research and the evidence, this may be true in a laboratory setting, but in the real world, the overall effects are fairly small in terms of persuasion. The additional effects of personalized persuasion are even smaller; they’re very uncertain outside of the laboratory, even inside the laboratory.

There’s an empirical limit on just how well this can work, due to the inherent noisiness of the human mind. Then the question is: if we have the ability to ramp this up through AI, where we can call up each individual person and have a long conversation with each of them on the telephone, with an AI on the other side, can we get some miraculous additional boost?

The evidence we already have suggests that there are inherent limitations on just how far that can go and that, even though it can probably increase the amount of harassment we all get from campaigns, it might not really change the discourse, particularly when both sides have the capacity to use the same tools.

Personalized Messages Are Not Necessarily Bad for Accountability

If AI-generated political communication becomes increasingly personalized, what happens to democratic accountability? A candidate might present one version of immigration, another of taxation, and another of foreign policy to different voters without those messages ever entering a common public space. Could AI therefore move campaigning from micro-targeting toward something closer to individualized ideological worlds—and make it harder for journalists, opponents, or voters to hold politicians accountable for a coherent public position?

Assoc. Prof. Nick Beauchamp: That, too, is a similar type of question, where we’ve had a lot of these effects already operating before AI. Obviously, within the world of social media studies, there has been a huge amount of attention to bubbles. This is not necessarily about political campaigns, or just about algorithms or other types of things where everybody’s getting their own world, as it were.

What the research suggests is that, again, here too, there are inherent limitations on this: the idea that somebody would be completely in a bubble and unaware of all the other things going on out there just is not the way social media or human interactions actually work.

They could certainly try to make it more targeted to emphasize certain things that matter to each voter. But I don’t think that would necessarily entail voters losing knowledge about other things outside of their world. Without that loss, it’s not necessarily normatively bad if individuals learn more about the things they care more about.

So, again, this is AI aside, just saying that it’s not necessarily the case that personalized messages or campaigns are bad, because maybe a climate-sensitive moderate who’s trying to choose between Democrats and Republicans could really benefit from learning more about the climate policies of the two candidates. As long as that doesn’t exclude their knowledge of the other things, it’s not necessarily bad for democratic accountability, public knowledge, voting, or that sort of thing.

Isolationism Ends When American Dominance Is Challenged

The Iran war has exposed a significant tension within Trumpism: one strand of MAGA rejects “endless wars,” another favors overwhelming force when US power or prestige is challenged, while traditional Republican hawks remain influential. Does this suggest that “America First” is less a coherent foreign-policy doctrine than a flexible political narrative? And from a communication perspective, how can the same movement successfully frame both non-interventionism and military escalation as expressions of the same nationalist principle? How should we understand the tension between “America First” and military intervention?

Assoc. Prof. Nick Beauchamp: I don’t know. I agree that that’s a contradiction. I’m not a campaign strategist for the right, so I don’t really know how to sell those two things. I guess one would try to understand them from the framework of the authoritarian mindset, where your ideal is a world of uncontested American hegemony, where there are no wars and there’s no intervention. They leave us alone in the sense that America is not being attacked. But we’re not being left alone in the sense that America still has economic domination and military bases around the world. There’s no effort to rein those things in prior to any of these wars starting.

On the international stage, maybe the position of America is closer to the authoritarian ideal than it is domestically, in the sense that America’s dominance in the world has been fairly unique, or at least there have only been a few countries in all of human history that have been that dominant. So, it’s closer to what their utopia would already be.

In a sense, they can speak about America First and isolationism in the context of that utopia, but as soon as there’s any challenge to that utopia, where Iran or the Palestinians or other types of groups are pushing back against it, then the traditional structure of suppressing the enemies comes back.

Those two poles go together. In the US context, the story is that the enemies have largely ruined the greatness of America, and it needs to be reclaimed. Whereas in the external context, it’s more like the greatness of America is already in place to some degree, and these things just need to be suppressed.

The Anti-Establishment Mood Will Continue to Shape US Politics

Finally, looking beyond the midterms, what indicators would you watch to judge the future direction of American politics: whether MAGA can survive Trump as a durable ideological movement; whether democratic socialism can move from insurgency toward broader influence inside the Democratic Party; whether institutional trust continues to erode; and whether AI-driven political communication further fragments the public sphere? In other words, are we moving toward a durable system of competing populisms operating inside increasingly personalized and technologically segmented information environments—or is there still a plausible route back toward a more shared, deliberative democratic politics?

Assoc. Prof. Nick Beauchamp: There are six big questions. Maybe working backwards, shared deliberative democratic politics was largely a fiction, or, if it existed, it was a brief product of a very limited television media environment in the 50s, 60s, and 70s. So, I don’t think there’s a route back to this, if it ever existed. Nor do I normally think that we necessarily want such a route as believers in democracy and so forth.

A fragmented media landscape with personalized news, personalized campaigns, and so forth is compatible with deliberation, as long as one’s able to explore this space freely and is not completely unaware of the things going on outside of it. That said, there are much more serious problems with democratic institutions. A lot really turns on the contingency of power in the US or even in the world.

Presumably, in 2028, some form of MAGA Republican, whether it’s J.D. Vance, Trump again, or some other figure, will probably be representing the Republican Party. So, it’s hard for me to believe that, absent some giant catastrophe, the center-right faction, which I still think exists, is gonna succeed in taking over the party. Usually, that happens after the party’s in the wilderness for a while, when you have this change of power.

So, the bigger question is going to be whether that MAGA candidate, whoever they are, is running against a progressive-left candidate or a center-left candidate. In terms of gaming out the election, if it’s a center-left candidate—and there are many more strong center-left candidates than there are progressive candidates, just in terms of polling at the moment—it’s gonna be a structurally challenging approach for the Democrats, because they’re going to be working within what I presume will still be an anti-incumbent, anti-establishment, pro-populist mood, both on the left and the right, and they’ll be running a more centrist establishment figure.

That figure will try to present themself as a figure of change, often probably using strong anti-MAGA or anti-Trump language and so forth. But they won’t necessarily be proposing anti-establishment policies in many cases. So, that’s going to create an interesting structure where, as they are in various primaries, the center left will be adopting many of the tones of the anti-establishment, but not many of the policies, while running against a far-right candidate who will presumably still be running on these very anti-establishment policies, but also will be running as the party that has been running the country for four years.

So, in that case, it’ll be an interesting mix of anti-establishment policies and pro-establishment identity or messaging on both sides. If, on the other hand, the contingency is such that a DSA or far-left candidate wins on the Democratic side, then we’d have a very different debate happening here, and the possibility of a very different set of outcomes.

So, again, unfortunately for scientists who like to study regularities rather than accidents, a lot of these things really depend on the accident of what’s going to happen. The only thing we can be fairly confident of is that I expect this anti-establishment mood will continue and will be shaping the environment in which these figures are contesting things in the near future.