MEP Hanna Gedin.

MEP Gedin: The EU Is Losing Its Voice When It Comes to Upholding International Law

MEP Hanna Gedin argues that the EU’s credibility as a defender of democracy, human rights, and international law is being weakened by political double standards and the growing normalization of radical-right ideas. In this ECPS interview, she warns that “the EU is losing its voice when it comes to upholding international law” and points to inconsistencies in migration policy and relations with Israel and Turkey. Gedin also urges the European left not to adapt to the far right, but to build its own agenda around inequality, housing, energy, and the cost of living. “You need to have your own agenda,” she says, and to “make life a good life without adapting to the far right and their narrative.”

Interview by Selcuk Gultasli

In this wide-ranging interview with the European Center for Populism Studies (ECPS), Hanna Gedin, Member of the European Parliament for Sweden’s Vänsterpartiet (Left Party, V) and Vice-Chair of The Left Group, reflects on Sweden’s post-election political deadlock, the normalization of radical-right ideas in European policymaking, the erosion of international law, and the strategic dilemmas facing the democratic left. Gedin, who works on the internal market, industry, energy, women’s rights, and gender equality, situates these questions within a broader critique of inequality, restrictive migration policy, and the weakening of Europe’s normative credibility. 

The interview begins with the struggle to translate Sweden’s new parliamentary majority into a viable center-left government. Gedin rejects the idea that Vänsterpartiet should once again support a government from outside, insisting that “if our votes are needed, if our mandates are needed, of course we should be in the government.” She argues that the Center Party (C) “needs to choose,” because “there is no middle way.” At the same time, she acknowledges the deep economic divide between the two parties but maintains that cooperation remains possible on issues ranging from feminism and climate to international law and support for communities outside major cities.

A central theme of Gedin’s remarks is the extent to which the radical right has reshaped mainstream political agendas. She argues that Swedish parties have been “adapting and moving closer to the Sweden Democrats,” while politics has increasingly shifted away from “bread and butter” concerns toward culture-war issues. For Gedin, the answer is not imitation but political differentiation: “For the left, it’s really important not to adapt.” Instead, she insists, “You need to have your own agenda,” centered on the cost of living, inequality, housing, and material security.

This concern extends to migration policy at both Swedish and European levels. Gedin describes a “shift and an adaptation to the radical right” in EU migration politics and recalls far right and right-wing MEPs cheering “Send them back, send them back” during a vote on return hubs. Yet she also points to Sweden’s debate over teenage deportations as evidence that public attitudes can shift when abstract migration categories acquire “names and faces.”   

The interview’s sharpest normative critique concerns international law. Gedin argues that “the EU is losing its voice when it comes to upholding international law” and warns of “a complete erosion of international law” driven by double standards. She contrasts the EU’s firm response to Russia’s war against Ukraine with what she sees as a much weaker approach toward Israel, arguing that such inconsistency undermines European credibility globally.    

Ultimately, Gedin presents a distinctly materialist response to the rise of the far right. She argues that the left must make politics concrete: reduce inequality, address rents and energy costs, tax the very rich, and “make life a good life without adapting to the far right and their narrative.”

MEP Hanna Gedin. Photo: Umit Vurel.

Here is our interview with MEP Hanna Gedin, edited lightly to enhance clarity, readability, and overall flow for publication.

The Center Party Needs to Choose

Ms. Gedin, welcome. Let me begin with the tension between Vänsterpartiet (Left Party) and the Center Party and the prospects for forming a new red-green government. Sweden’s 2026 election produced a parliamentary majority for S, V, C, and MP, but that majority has so far proved difficult to turn into a government. Vänsterpartiet (V) insists that it must be part of the next government, while the Center Party (C) still refuses to accept V in government. Magdalena Andersson has now received a second opportunity to form an administration, and the four parties have at least begun talking together. Where, concretely, do you see a way out of this deadlock?

MEP Hanna Gedin: I’m not stressed or concerned because we have had this situation before, during the 2018 election, and it took a couple of months before we had a government. My party’s position is quite normal. If they want our votes, if they want our support for the government, of course we should, like every other party, be in the government. That’s a very normal position.

The Center Party has not really done its homework because they have said absolutely no to the Sweden Democrats, while at the same time they say absolutely no to us, and then there is no majority. So, they need to choose. There is no possibility in the middle, as they seem to think.

They have also been very clear and vocal in saying that Magdalena Andersson is their prime minister candidate, just as we have been. Then they need to show that and to choose. There is no middle way, and in the end, we will see this government forming.

V Wants a Stable Center-Left Government

The Center Party says it can support Magdalena Andersson as prime minister but draws a red line against Vänsterpartiet entering government. Why should the Left accept supporting a government from outside after an election in which its votes are indispensable to the new majority? And is there any compromise—cabinet participation, a formal cooperation agreement, budget influence—that V could realistically accept?

MEP Hanna Gedin: I’m not part of the negotiating team; I must start by saying that. But our demand is clear. We have been clear for many years now: if our votes are needed, if our mandates (seats) are needed, of course we should be in the government. We can’t support the government from the outside.

We have seen what that did before, in the 2018 election, when we were supposed to support the government from the outside. It became a very weak government. They did not have a majority for their budgets, and in the end, when they proposed a marketisation of the rent system in Sweden, we actually had to vote the government down. We don’t want that situation. We want a stable center-left government. This is our position.

The Ideological Divide Between V and C

Behind the dispute over cabinet seats lies a much deeper ideological conflict. The Center Party remains economically liberal, while Vänsterpartiet wants stronger welfare provision, greater redistribution, public investment, and tighter constraints on market power. If a red-green government is eventually formed, which of these substantive economic disagreements could become more difficult than the present argument over who gets to sit in government?

MEP Hanna Gedin: It is true that the Center Party and the Left Party have quite opposite economic politics. I would even say that the Center Party is quite extreme when it comes to economic politics. However, I have understood for several years now that they might be needed in the government, and we might sometimes have to undertake some very hard negotiations and find some kind of solution on these issues.

We do believe it’s possible, and we also think that we have a lot of issues that unite us—for example, when it comes to support for communities outside the big cities, feminism, international law, and climate. So, we do think that there are a lot of issues that we have in common.

The SD Is Now Seen as an Establishment Party

Sweden Democrats’ Square Meeting in Umeå. Jimmie Åkesson speaks to the people on the city square where opposition left-wingers have formed a chain and protest in Umeå, Sweden on August 14, 2018. Photo: Shutterstock.

Vänsterpartiet entered the election promising to help remove a government whose policies were heavily dependent on the Sweden Democrats. If the parties that won the parliamentary majority cannot agree on a government, is there a danger that the post-election dispute itself strengthens SD’s argument that the established parties are incapable of governing—and gives the radical right another opening?

MEP Hanna Gedin: What we saw in the Swedish election was that the Sweden Democrats, for the first time since they entered the National Assembly, actually decreased. They had quite a bad election, and this is, in a way, due to the fact that they are now seen as an establishment party. Even though they have not been part of the Tidö government, they have been the biggest party supporting this government.

When it comes to economic issues, they have shown that they are a right-wing party. They support the economic politics of the right-wing parties. So, I don’t think they have a case for saying that they are anything other than an established party nowadays.

I also think that the election results, where our party, the Swedish Left Party, had a very good election and where we can see that the left side actually got stronger, show that people want something else than the politics we have seen from the Tidö government. And I do think that we will be able to form a government.

Mainstream Parties Moving Toward the Sweden Democrats

You argued earlier that the Sweden Democrats, even without formally entering government, exercised enormous influence over migration, crime, and ethnicity, and that ideas once considered politically unthinkable had moved into government policy. After four years of Tidö government, how deeply has SD changed the political center of gravity in Sweden? Is the larger story now less about SD itself than about mainstream parties adopting parts of its agenda?

MEP Hanna Gedin: We have seen in Sweden a lot of parties adapting and moving closer to the Sweden Democrats, and that is something we see in many countries. It’s extremely dangerous. It’s dangerous when politics focuses on things that are not bread and butter. It’s not about the cost of living or what people really feel in everyday life, but about culture-war issues, and what that has done to society in Sweden is very dangerous.

During the Tidö government, the government put forward, and we adopted, snitch laws, so you should snitch on your neighbors or coworkers if they come from a different country. This is quite extreme. We have seen it even when it comes to criminal issues and so on—this kind of obsession that if you are from another country, you should go away, you should go out of Sweden. It’s also linked to the notion of criminality being colored, in a way. It has been quite an extreme development in Sweden.

What the election showed is that people do not want this kind of policy. During the election campaign, we talked about bread and butter. We talked about people’s cost of living. We talked about the skyrocketing rise in rent, for example. We did canvass. We knocked on almost half a million doors, and when we met people, they were not talking about snitch laws or the need to be tougher on criminals. They were talking about things that affected them in their ordinary lives.

A lot of people also said that. I met a woman who said, “You know, I have stomachache. They don’t want me here. They want to throw me out. What this government has done to me and my neighbors is horrible, and I can’t vote for them. I will vote for you.”

So, in a way, it has affected us. But I do think that what we have seen during these four years—this obsession with people of a different color of skin, or criminals, and so on—is not what people want. I really feel a bit like it’s easier to breathe now. It’s like opening a window, and I think a lot of people in Sweden agree with me.

And I think that’s also very important: the first thing these four parties did, even before forming a government, was to stop the deportation of young people that was planned under the Tidö government. We stopped it.

How the Left Should Confront the Far Right

You have described the far right as particularly effective at finding scapegoats, offering simple answers to complex problems, and forcing its issues to the center of public debate. Across Europe, far-right, radical-right, and populist radical-right parties are increasingly shaping policy even where they are not governing. Why has the democratic left struggled to set the agenda with the same effectiveness—and what has it failed to understand about voters attracted to these parties?

MEP Hanna Gedin: In politics, it’s easier to make people vote for something they are afraid of than for something they hope for. If we have been living for several years with this repressive politics and the right-wing agenda, people also forget what solidarity is and what equality is, and you need to be reminded of it sometimes.

But for the left, it’s really important not to adapt, not to only talk about the Sweden Democrats or the right, the extremist parties, and not to adapt to them. What the Social Democrats did in Sweden, mainly during the election campaign—talking about the Sweden Democrats—did not work. You need to have your own agenda, and you need to put forward reforms about the cost of living, for example. That was what we did, and we were rewarded by the election results in Sweden.

Gender, Migration, and the Far Right

Celebrating Sweden’s National Day in Norrköping, Sweden, on June 6, 2014. Immigrants and native Swedes participate together in National Day celebrations. Sweden’s National Day is an official public holiday. Photo: Dreamstime.

The far right increasingly presents itself not only as anti-immigration but as the defender of a particular European cultural order, often combining nationalism with opposition to abortion rights, LGBTQ rights, and gender equality. As an MEP working on women’s rights and gender equality, do you see these struggles as separate policy battles, or as parts of a broader political project to redefine who belongs and whose rights are considered legitimate?

MEP Hanna Gedin: We see these attacks every day in the European Parliament, and you can see them in a lot of countries as well. The struggles are connected, and you can’t just take one struggle; you need to see the fight as a common fight.

In this Parliament, we see attacks from the right-wing parties on trans people and on migrants, for example. We don’t yet see the same number of attacks on abortion rights, but I’m sure it will come if they are successful.

Stopping Teenage Deportations Is a Very Important Step

You recently raised the issue of what you called Sweden’s “teenage deportations”—young people who have grown up in Sweden but face removal when they turn 18. Sweden has moved toward some of Europe’s most restrictive migration policies. If a new Social Democratic-led government takes office, what specific changes would V demand on asylum, deportation, and family reunification, and which policies introduced during the Tidö period should be reversed first?

MEP Hanna Gedin: I’m not a parliamentarian in Sweden, I work mainly with EU policies. But I think it’s very interesting that, in 2015, something changed in Sweden. It was when there was a big migration to Sweden, and we started having these repressive laws.

During the last government, the Tidö government, something changed last year when we first had a mayor in the city of Jokkmokk (a small municipality and town in Norrbotten County, northern Sweden, in Swedish Lapland / S.G.) saying, “I don’t want you to deport my people living in my city,” and a lot of mayors started saying the same: “We don’t accept this kind of very repressive policy.”

Then we had the teenage deportations. As you said, we saw many deportations of teenagers who spoke perfectly good Swedish, who had grown up in Sweden, and who were deported from their families. And the debate started shifting. Instead of saying, “Yes, people should go out, we should send them out, we should have more oppressive laws,” people were saying, “These are my neighbors, these are my coworkers, these are my friends.” They had names and faces, and the debate changed and shifted.

The first thing the four parties—the Swedish Left Party, the Centre Party, the Social Democrats, and the Green Party in Sweden—have been doing, even though we have not yet formed the government, is to stop these deportations. I think this is a very important step.

EU Migration Policy and the Radical Right

EU Commission.
Berlaymont Building, headquarters of the European Commission, Brussels, Belgium. Constructed between 1963 and 1969, the building has become the iconic symbol of the European Commission, the executive branch of the European Union. Photo: Wiktor Wojtas / Dreamstime.

At EU level, the Migration and Asylum Pact entered into application in June, while the new Return Regulation creates faster return procedures and opens the possibility of “return hubs” outside the Union. Governments are now discussing even tougher measures. Are we witnessing the normalization at EU level of ideas that only a few years ago were associated primarily with the radical right? And where should the legal and moral limits of European migration policy be drawn?

MEP Hanna Gedin: Yes, we are witnessing a shift and an adaptation to the radical right when it comes to migration, even at the EU level. I was present in the chamber when the return hubs were voted on, and what happened was that the radical right stood up and cheered together with the right-wing parties when they voted this through. They cheered and screamed, “Send them back, send them back.” This would not have been possible a couple of years ago.

This is a situation that we’re actually seeing, and that is why it’s quite hopeful to see what happened in Sweden and how the debate shifted with the teenagers who were deported. I do hope that we will see the same shift in Europe as well.

I also think you need to see the positive things happening in Europe when it comes to the Swedish election, but also the election in Berlin, where you had a very big left-wing party; the election in Copenhagen, a city close to where I live, where the biggest party was the Left Party; and Mamdani in New York. You do have these positive things happening as well.

You have also criticized the prolonged border controls between Sweden and Denmark and warned about allegations of racial profiling. Governments increasingly justify exceptional border measures through migration, crime, or national-security arguments. At what point does a supposedly temporary security measure become a permanent restriction on free movement and equal treatment within the EU?

MEP Hanna Gedin: I live in Malmö, a city close to Denmark. I take the train between Denmark and Sweden almost every week, and there is still this border control that was put in place in 2015. I would say that this is a permanent restriction. It is not allowed according to EU law, and it still goes on and on and on. So, yes, this is a permanent restriction, and that should not be allowed.

The EU Should Show Some Backbone

The EU has traditionally presented itself internationally as a normative power built around democracy, the rule of law, and human rights. Yet critics increasingly point to restrictive migration policies, cooperation with authoritarian governments to stop migration, and inconsistency in the application of international law. Is the EU losing credibility as a normative role model—and how much of that erosion reflects the growing influence of the populist and radical right on mainstream European policy?

MEP Hanna Gedin: Absolutely, the EU is losing its voice when it comes to upholding international law. It’s very important to see that there have always been double standards, in a way, when it comes to the EU, because a lot of countries are still colonial powers.

But now, when you can see the very correct way of handling Russia’s war of aggression in Ukraine—adopting sanction packages and being tough on Russia—that is good. Why do we see this double standard when it comes to Israel? I’m absolutely sure that people see this all around the world, and countries not being part of the EU are then saying, “If the EU does this, why should we adhere to international law?”

We see a complete erosion of international law now, and with the sanctions from the US against the International Criminal Court (ICC), I think the EU should immediately activate the Blocking Statute, show some backbone, and not be as cowardly as we have seen.

One Must Be Critical Toward NATO While Not Being Naive

NATO
NATO headquarters and monument in Brussels, Belgium, the political and administrative center of the North Atlantic Alliance. Photo: Dreamstime.

On Ukraine, you have been unequivocal that Russia’s invasion must be resisted, that Ukraine deserves continued support, and that Europe should stop financing Russia through energy purchases. At the same time, Vänsterpartiet historically opposed Swedish NATO membership. How does the European left build a security policy that is credible against Russian aggression without accepting an open-ended militarization of Europe or abandoning its traditional critique of NATO?

MEP Hanna Gedin: I think one must be able to be critical toward NATO while, at the same time, not being naive. Of course, we live in a very dangerous world, and we need cooperation between countries when it comes to defending ourselves.

My party is not against the augmentation that we have seen in Sweden when it comes to military spending. This should not be taken from schools or hospitals and so on, but we want to impose a wealth tax instead. We also want cooperation between countries, the Nordic countries, and parts of the EU.

I don’t think it’s a smart way to militarize the EU as a side project to NATO and then increase military spending there as well. So, one must be able not to be naive while still being able to criticize the notion of building defense on nuclear bombs and so on. You must be able to do both.

Gaza, Israel, and International Law

You have been one of the European Parliament’s most outspoken critics of Israel’s conduct in Gaza and have called for suspension of the EU–Israel trade relationship, sanctions, and support for international accountability. You and Jonas Sjöstedt were also denied entry by Israel in August. What did that episode tell you about Europe’s leverage over Israel—and why, in your view, has the EU struggled to translate its language of international law into a common policy toward Gaza and the West Bank?

MEP Hanna Gedin: I think that the Swedish government and the EU have been too weak when it comes to Israel. As I said earlier, you need to uphold international law wherever you see crimes against humanity, whether it comes to what happens in Ukraine or what happens in Gaza.

What we see in Gaza is actually a genocide, and you can’t just wait for the ICC or the International Court of Justice (ICJ) to say, “This is a genocide.” You have a responsibility, as countries and as politicians, to prevent genocide, and this has not been done at the EU level.

I find it quite appalling that the EU keeps trading with Israel as if nothing has happened and that there are no consequences when you breach international law. Benjamin Netanyahu has an arrest warrant against him. This should, of course, be reflected in EU relations toward Israel.

Economic Cooperation with Turkey Makes the EU Quite Weak on Human Rights

Women and LGBTQ+ activists in İzmir, Turkey, rally for the International Day for the Elimination of Violence Against Women, highlighting femicide and the withdrawal from the Istanbul Convention. Photo: Idil Toffolo.

Your parliamentary work has also addressed repression in Iran, women and girls under Taliban rule in Afghanistan, and the imprisonment of journalists and opposition figures in Turkey. How can the EU demand democratic standards from Iran, Afghanistan, or Turkey while avoiding accusations of selectivity when its economic, migration, or security interests lead it to cooperate with governments accused of serious rights violations?

MEP Hanna Gedin: This is also a problem with double standards. The EU’s economic cooperation with Turkey when it comes to migration, of course, makes the EU quite weak in also pushing for the upholding of human rights in Turkey. So, this is a problem with EU politics that you can see toward many countries—being hijacked when it comes to how to handle these countries.

Focusing on the Cost of Living Is the Only Way

You have repeatedly argued that Europe’s market-liberal framework restricts the public investment needed for the green transition, while rising rents, electricity prices, and living costs have intensified inequality. Radical-right parties have often converted economic insecurity into cultural and anti-migrant grievances. Does the left have to win the material argument—on housing, wages, energy, and welfare—before it can successfully challenge the far right’s politics of identity and resentment?

MEP Hanna Gedin: I think this is the only way, and we saw it in the Swedish election as well. My party, the Swedish Left Party, focused mainly on the cost of living, on issues related to bread and butter, and that is what made us the party that gained the most. That was the biggest success for us. We see it when it comes to EU policies as well. This right-wing environment that we’re living in at the EU level and in many countries, which focuses on cultural issues, makes people poor. You need to be able to focus on the cost of living instead.

In Sweden, during these last years, we have seen an explosion of inequality. We have 46 people in Sweden who own as much as eight million Swedish people, and we have 700,000 poor people in Sweden. The number of poor people has doubled in just a couple of years. This is the reality people are living in, and, of course, for the left, it is about focusing on those real issues—on how to make life nice and good and possible to live, and on reducing inequalities.

Rebuilding a Credible European Left

Finally, the European left faces a strategic dilemma. It wants to confront the radical right without simply reproducing its polarizing style, while also distinguishing itself from centrist parties associated with austerity, market liberalism, and restrictive migration policies. What would a credible European left project look like today—one capable of rebuilding working-class support, defending migrants and minorities, advancing gender equality and climate justice, and at the same time persuading voters who have drifted toward populist and radical-right parties that democratic politics can still materially improve their lives?

MEP Hanna Gedin: I think you need to be very concrete about what you want to change in society. When we talk about taxing the very rich, we get a very good response. For example, we see rising inequalities everywhere, and we need to focus on reducing those inequalities by also focusing on the cost of living, on what people pay in rent, on rising electricity bills, and on the fact that a lot of people are struggling to pay for their food. So, you need to be able to make life a good life without adapting to the far right and their narrative.

MEP Brando Benifei.

MEP Benifei: An Alliance of Interests Between the Extreme Right and Techno-Oligarchs Threatens Our Democracies

MEP Brando Benifei warns that Europe’s struggle for technological sovereignty is inseparable from the defense of democracy. In this ECPS interview, he argues that the EU must strengthen its technological capacity while preserving its regulatory autonomy against external pressure and concentrated corporate power. Benifei stresses that “regulations are decided in Europe, by Europeans, for Europeans” and warns that the extreme right has moved closer to “techno-oligarchs,” forging “a form of alliance and mutual support.” He describes this convergence as “an alliance of interests that is threatening our democracies.” Beyond regulation, Benifei calls for “a democratic reaction” and a “new social contract” capable of making European societies “more equal and freer.”

Interview by Selcuk Gultasli

In an era in which technological power, geopolitical rivalry, and democratic vulnerability are increasingly intertwined, the European Union faces a double challenge: strengthening its strategic autonomy while defending the institutional and normative foundations of liberal democracy. Few policy areas illustrate this convergence more clearly than artificial intelligence, digital regulation, platform governance, and transatlantic relations. In this wide-ranging interview with the European Center for Populism Studies (ECPS), MEP Brando Benifei, Chair of the European Parliament’s Delegation for Relations with the United States and a central parliamentary figure in the development of the EU Artificial Intelligence Act, reflects on Europe’s technological dependencies, regulatory sovereignty, Big Tech power, disinformation, and the growing political relationship between digital oligarchies and the popuplist radical right.    

At the center of Benifei’s analysis is the argument that Europe’s struggle for sovereignty cannot be reduced to economic competitiveness or technological capacity alone. It also concerns who has the power to establish the rules governing digital societies. He insists that Europe must develop its own technological capabilities while preserving its regulatory autonomy, arguing that “regulations are decided in Europe, by Europeans, for Europeans” and describing this principle as “an absolute red line.” At the same time, he warns that Europe cannot remain merely a regulatory power without developing the technological infrastructure necessary to sustain that role. As he puts it, the EU “can’t remain a regulatory reference if it doesn’t also develop the technological power that is needed today.”    

The interview becomes particularly significant when Benifei turns to the political consequences of concentrated technological power. He argues that the rise of the extreme right is increasingly connected to powerful actors within the technology sector. “The extreme right has been getting closer and closer to these techno-oligarchs,” he says, adding that they have “forged a form of alliance and mutual support.” For Benifei, this convergence now constitutes “an alliance of interests that is threatening our democracies.”    

His response is not limited to regulation. Benifei calls for what he describes as “a democratic reaction” and “the proposal of a new social contract” capable of making societies “more equal and freer.” In his account, inequality and declining freedoms can provide “fertile ground” for an alliance between the extreme right and techno-oligarchs and for what he characterizes as a “hateful and democracy-demolishing approach.”

Against this backdrop, the conversation explores the broader implications of AI governance, algorithmic amplification, digital enforcement, disinformation, transatlantic pressure, and European sovereignty. Benifei’s remarks ultimately frame the contemporary digital struggle not merely as a debate over innovation or regulation, but as a deeper contest over democratic authority, economic power, and the institutional capacity of Europe to determine its own political and technological future.

MEP Brando Benifei is the Chair of the European Parliament’s Delegation for Relations with the United States and a central parliamentary figure in the development of the EU Artificial Intelligence Act. Photo: Umit Vurel.

Here is our interview with MEP Brando Benifei, edited lightly to enhance clarity, readability, and overall flow for publication.

Europe Needs to Have a More United Voice

Brando Benifei, welcome! As Chair of the European Parliament’s Delegation for Relations with the United States, you have repeatedly defended a strong transatlantic relationship, while also arguing that Europe must become more capable of defending its own interests. Following renewed US pressure on trade, technology, defense, and digital regulation, has the transatlantic relationship entered a fundamentally more transactional phase? And what would a genuinely more sovereign—but still cooperative—European approach to the United States looks like?

MEP Brando Benifei: I think it’s important to consider that the relationship between the European Union and the United States is based on strong economic integration that has been developing over decades, but also on security, cultural exchange, and social interconnections. In fact, the economic interchange is the biggest between two areas of the world. The EU and the US have not only trade, but also a direct economic presence of EU companies in the US and US companies in the EU. That goes beyond any other similar comparison we could make between the EU and other parts of the world, or the US and other parts of the world, even compared with neighboring South America.

So, this transatlantic relationship is rooted in values and history, but also in economic interests at the moment. We always need to consider that when we look at what has been happening in these last months, where objectively the European Union has been pushed by the US administration to accept certain conditions, for example on trade, based on pressure and on profiting from the fact that the EU is not very united.

The truth is that the European Union is made up of countries that have been divided on issues such as different economic interests. So, the US was able to profit from these divisions to actually push for a relatively punitive regime for trade, which, in the end, was stabilized and ameliorated. It’s not, in the end, what was initially foreseen by President Trump, and it’s something that is viable today, but it’s the result of these pressures. We have also seen pressures regarding environmental legislation and digital legislation.

My point is very clear: we need this relationship. It’s very important that we work in the transatlantic context for various reasons. I tried to mention a few, but we need to demand respect. We need to have a more united voice. The United States doesn’t speak with the voices of its various individual states; it speaks with the federal voice of the United States, the federal administration. The EU should find its own voice, which today is not there.

This is crucial to having a healthier transatlantic relationship, based on respect and equal footing, which today is being put under pressure and called into question by the attitude of President Trump toward the Europeans.

The So-Called Kill Switch Has Already Been Pressed

You have argued that US restrictions on advanced AI chips amount to a direct challenge to Europe’s economic resilience and technological sovereignty, and that dependence on semiconductors, cloud infrastructure, computing power, and critical raw materials can become geopolitical leverage. Does Europe now need to treat AI infrastructure in much the same way it treats energy or defense—as a strategic capability that cannot safely remain overwhelmingly dependent on external powers?

MEP Brando Benifei: It’s crucial that we build more sovereignty on these topics because we have already seen that the so-called kill switch has already been pressed. In fact, the US has restricted the use of advanced models for cybersecurity objectives to the European Union from one day to another, and this was a clear challenge to our sovereignty and our capabilities because we were depending on systems that revealed themselves to be in the hands of another political actor that could really stop us from using them at any moment.

So, today technological sovereignty is one of the crucial points in how we can build a more autonomous EU, which can guarantee the future of its citizens in terms of security and economic prosperity. But this also means using resources today to develop this capability, which means deciding to devote some expenditure to it.

That’s why I support the idea of having a common plan of investment like the one we had after Covid. That’s also the idea in the Draghi report that has not been picked up by the member states, but that’s a very big mistake because we need that leverage today to invest in accelerating innovation for sovereignty and to guarantee that the EU has its own alternatives.

This doesn’t mean we need autarky or protectionism. It means we need the European Union to always be able to have alternatives when it becomes unviable to continue with the existing technological solutions.

Photo: Bustiuc Dumitru / Dreamstime.

Europe Can’t Remain a Regulatory Reference Without Technological Power

In your 2026 report on AI and EU trade, you argue that Europe must combine competitiveness, openness, and strategic autonomy rather than relying on regulation alone. Yet the EU still trails the United States and China in computing capacity, investment, cloud infrastructure, and AI scale. Can Europe realistically remain a global regulatory power if it does not also become a substantially stronger technological and industrial power?

MEP Brando Benifei: My opinion is that it can’t. It can’t remain a regulatory reference if it doesn’t also develop the technological power that is needed today, and this is a crucial point on which a lot of our efforts should be concentrated. In fact, the European Commission has taken some steps with the proposal of a digital sovereignty package, which was something that we could not imagine before. It’s the result of a new situation, and this package addresses important issues like semiconductors, cloud infrastructure, and open-source models. So, it goes deep into our present dependencies and tries to build an alternative.

But to pursue this agenda, we need political resolve. We need the willingness to actually go down a road that will create some tension with the US, with China, and with other powers. We need to know that. We need to be ready to sustain that through dialogue, obviously keeping a door open for discussion with all our counterparts, but having a clear objective of creating more European autonomy and sovereignty.

This is something that our citizens also want. If you look at the polling and surveys, our citizens are saying, “We want a more sovereign Europe. We do not want to depend on foreign technology.” It’s important that our governments listen to our citizens, who are saying this very clearly.

Regulatory Sovereignty as a Red Line

You have criticized US tariff pressure as potentially targeting not only European economic interests but also the regulatory and social model itself. Where should the EU draw the line between legitimate transatlantic negotiation and external pressure to dilute European rules on digital markets, food safety, environmental protection, data, or fundamental rights? Can regulatory sovereignty become one of the defining fault lines in future EU-US relations?

MEP Brando Benifei: Maintaining the principle that regulations are decided in Europe, by Europeans, for Europeans is an absolute red line. We cannot negotiate on legislation that is based on democratic processes. This is something that the US must understand, and I have to say that they have understood it at this moment. They knew that this attempt—to actually convince us to change legislation based only on their pressure—would be difficult for them.

We need to look realistically at the content of these pressures because, in some cases, they reflect existing dynamics in the European political scenario. I give you an example: the pressures to change some of the EU’s environmental legislation were, in fact, already sustained by legitimate political decisions inside the EU by political actors. So, this is a topic where we have seen some things changing in a way that the US liked, but it was, in fact, based on a political positioning inside the EU that was not related to US pressure.

On other topics, like digital legislation, however, there are clearly greater differences between what the US is asking of the EU and what the EU is ready to do based on its regulatory autonomy. This must be understood, this must be accepted, and we need to keep this as a clear red line because we cannot negotiate on our regulatory autonomy.

The Brussels Effect, at Least at the Company Level, Is Already Happening

European Parliament offices and European flags in Brussels, Belgium on July 20, 2020. Photo: Lena Wurm.

You were one of the central parliamentary architects of the AI Act, and you continue to argue that Europe should promote a human-centric, risk-based model internationally. After several years of implementation debates, do you still believe that the so-called “Brussels effect” can shape global AI governance, or are divergent US, Chinese, and other models making regulatory convergence increasingly unrealistic?

MEP Brando Benifei: Clearly, regulatory divergence is an obstacle to this kind of convergence through the so-called Brussels effect. But let’s look at the data. We have researchers from important European foundations who have conducted scientifically sound surveys with American companies, showing that the AI Act has been taken as a reference point for voluntary compliance schemes, including by companies operating only inside the US.

So, the Brussels effect, at least at the company level, is already happening. That’s one of the dimensions of the Brussels effect, because it’s not only governments taking the same stances, but also companies voluntarily adopting ways of acting that reflect legislation that is not present in their internal jurisdiction but is, in fact, taken from the EU.

The decision could be linked to various reasons: operating in a global market or wanting to have easy-to-apply schemes that can be replicated globally. In fact, this is happening with US companies developing and deploying AI. The data are clear, and this shows that our approach has not been very bureaucratic or extremely complex, but rather quite company friendly.

I want to underline that a significant role for self-assessment has been built into the regulatory framework of the AI Act. Companies are entrusted with responsibility, but they are not asked to undergo a lot of third-party assessments, which is instead the case for other product-safety legislation, because we wanted to maintain some flexibility in this AI legislation, considering the quickly changing technological scenario.

So, I see some Brussels effect happening. Obviously, we are also looking more specifically—this is a slower process—at the adoption of similar legislation in other parts of the world. This is also happening. There are many parts of the world that, in recent months, have adopted legislation on AI content transparency, copyright protection, and countering AI abuse for mass surveillance that has been taken quite directly from the EU AI Act.

The AI Act and European Competitiveness

You have warned against presenting deregulation as the principal route to European competitiveness, arguing instead for investment, industrial policy, stronger European AI institutions, and better support for start-ups and Small and Medium-sized Enterprises (SMEs). How do you respond to the growing political argument that the AI Act and other digital regulations have become a competitive burden that Europe can no longer afford?

MEP Brando Benifei: In my opinion, we should listen to those who develop AI in Europe, because otherwise we are talking in a very abstract way. Those who develop AI in Europe tell us what their problems are and why they are not growing enough. One issue is access to capital, so we need an integrated capital market where more risk capital is flowing. They also face a lack of access to computational infrastructure. We are dealing with that through AI factories and AI gigafactories, but we need to accelerate.

They also say they have an issue with regulatory complexity, but this relates mainly to data legislation—the use of data—which is not linked to the AI Act. In general, they recognize that the AI Act protects them from abuses by bigger companies, often non-European ones, that do not want to share information and want to avoid transparency.

In fact, the AI Act is generally supported by those companies. When they look at the regulatory burden, they are more concerned about the overall amount of legislation, and more specifically about data, where they want further reform. This is what we are also working on at the EU level at the moment: simplifying data legislation.

They also want clearer, more harmonized enforcement. The problem today with the EU is very fragmented enforcement, where we still have rules that are too dependent on national implementation. This is something that I see as one of the crucial priorities.

And I don’t understand how we can sustain the argument that the problem would be the AI Act, considering that the AI Act applies to all companies that operate in Europe and sell products in Europe. This means that it is overwhelmingly more applicable to non-European companies, which make up the majority of those operating in the EU today on AI matters.

Open-Source AI and Digital Sovereignty

Image: Wrightstudio / Dreamstime.

You have described open-source AI as a “structural response” to the concentration of compute, cloud, and data in a handful of firms. Could open-source AI become a genuine pillar of European digital sovereignty, or is Europe still too dependent on non-European hardware, cloud providers, foundation models, and capital for open-source ecosystems alone to materially change the balance of power?

MEP Brando Benifei: We are still too dependent on these closed systems, and in fact, we need to build a better balance with open-source and open-weights models. This is something that is now a focus, and the EU’s open-source strategy will also deal with that. We are working on this, starting from the European Commission’s sovereignty package, and the EU is now concentrating more on it.

We are building some alternatives. We are working on this in terms of adoption, but also in terms of development in Europe, and that’s a way we need to pursue to rebalance the situation.

This is also something where we need to build more consciousness, more awareness, and more training on how to deal with this among our operators, our public administrations, and our entrepreneurs, because this is a way to rebalance power and to avoid the concentration of resources and power that we see today. That is an objective risk in how our AI is being developed today.

The Rules Need to Be Applied More Forcefully

Your interventions repeatedly emphasize that rules in the digital sphere will exist one way or another—the question is whether they are created democratically or effectively dictated by large technology companies. Have major digital platforms and monopolistic Big Tech actors acquired a form of quasi-constitutional power over speech, information visibility, political mobilization, and even democratic participation? If so, is existing EU law sufficient to constrain this concentration of private power?

MEP Brando Benifei: Many of the laws of the European Union are already capable of constraining this, but they need to be applied more forcefully. The point is the political will to apply the rules in a way that is not constrained by other political considerations, such as avoiding retaliation or political problems.

This means that we need more independence in how the rules are applied, and this is something we are discussing in the European Parliament. There is a discussion about building a digital enforcement agency that could bring more independent enforcement of the rules and depoliticize their application.

Today, this means overcoming the restraint on applying the rules in the right way and in the strong way needed to actually pursue this objective: having the rules really applied, not only conceived abstractly, but applied by democratic powers, and not decided among themselves by the strongest private actors, mostly non-European.

We Should Tackle Both Disinformation and the Algorithmic Structure

In discussing the European Democracy Shield, you argued that “democracy does not fall in one day” but can be dismantled “one post at a time,” and you stressed that the problem is not only foreign interference but also the platform business model itself, in which algorithms reward anger and polarization. Should Europe therefore stop treating disinformation primarily as a problem of false content and focus more directly on the underlying algorithmic architecture that systematically amplifies polarizing material?

MEP Brando Benifei: I think we should look at both sides because disinformation content can be extremely harmful even if we do not have addictive-design algorithms. So, we need to look at the content, but also, obviously, at the risks of the addictive construction of algorithms, which is being targeted by new legislation: the Kids Act for minors, but also the Digital Fairness Act for adults at large.

The way we are leading on this is extremely important, and this is something where we need this new legislation to be in place and integrated with the existing norms that focus more on disinformation content rather than on the algorithmic structure. The algorithmic structure also needs to be tackled with clear action, like these new proposals that are on the table. 

One of them is already there, the Kids Act. The Digital Fairness Act, which is getting through very soon, will deal with these issues and should be an important piece in completing our digital regulation architecture.

Democratic Reaction Needed Against the Alliance Between the Extreme Right and Techno-Oligarchs

Anti-Trump protesters.
Anti-Trump protesters gather across from Trump Tower on Fifth Avenue during the annual Labor Day Parade in Midtown Manhattan, New York City, on September 6, 2025. Photo: Dreamstime.

You have explicitly warned that platform ownership and algorithmic amplification can assist far-right actors, citing Elon Musk’s intervention in German politics as an example. To what extent is the contemporary rise of the populist and radical right inseparable from the transformation of the digital information environment? Are we looking at a political phenomenon that traditional party competition alone can no longer adequately explain?

MEP Brando Benifei: There is clearly a link to these phenomena because we see that the extreme right has been getting closer and closer to these techno-oligarchs, and they have forged a form of alliance and mutual support. This is where we are standing now: an alliance of interests that is threatening our democracies.

I think it’s important that we react not only with rules, obviously, and with actions to tackle the most pernicious practices, but also with a democratic reaction, with the proposal of a new social contract where we are able to allow our societies to become more equal and freer. Because this is the context—with more unequal societies and less free societies—in which we see the nurturing of this hateful and democracy-demolishing approach that has become the fertile ground for this alliance between the extreme right and techno-oligarchs.

AI Companies Don’t Want to Be Regulated

And lastly, Mr. Benifei, populist radical right and far-right parties increasingly frame EU digital regulation, anti-disinformation measures, judicial independence, minority protections, and constraints on majoritarian power as forms of censorship or technocratic control. Is the central struggle now becoming one over the very meaning of democracy—between a liberal-constitutional conception based on rights and institutional restraints and a more plebiscitary or majoritarian conception of popular sovereignty?

MEP Brando Benifei: I find it honestly ridiculous, and I have said it many times, with a frank attitude toward my American interlocutors, that we hear from certain institutions or think tanks, especially American ones, that we are censoring and that there is no freedom of expression in Europe, while we have seen censorship happening very explicitly in the US. At the same time, we haven’t seen any of these kinds of actions and attacks from the US toward countries where there is no freedom of expression, there are no elections, there are limitations on anything that can be said, and you can end up in jail for real.

This has been a clear contradiction in the approach from the US, which makes it clear that, in this very extreme representation of the issue, there is instead a specific economic interest—a specific interest coming from companies that just don’t want to be regulated.

We need to take the discussion about freedom of expression seriously and avoid rules that also create, involuntarily, forms of censorship that are not needed. I take that very seriously. But the way this topic has been framed by American interlocutors, especially by the Trump administration has not been credible, and I’ve been very clear with them that they need to make a better case for us to be convinced of the benefit.

Women protest in Brazil.

The Antifeminist Paradox: Eduarda Campopiano and the Political Rewards of Reaction in Brazil

The electoral rise of Eduarda Campopiano illustrates how female political entrepreneurship, antifeminism, and cultural backlash converge in contemporary Brazil. Beyond the contradictions surrounding her public discourse, the case reveals how the radical right transforms moral confrontation into electoral capital, while reviving older narratives of national regeneration and cultural enemies. Dr. João Ferreira Dias situates Campopiano’s success within a broader transformation of right-wing politics in which women are not merely participants but active entrepreneurs of reaction. Her trajectory shows how digital visibility, antifeminist identity, welfare deservingness, and culture-war polarization can reinforce one another electorally. The case also raises a wider democratic question: how liberal institutions can empower actors who use those same freedoms to challenge pluralism, minority rights, and the legitimacy of political opponents.

By João Ferreira Dias

How does a young woman turn antifeminism into a political career? In October 2026, Eduarda Campopiano, a 23-year-old politician from Jair Bolsonaro’s Liberal Party (PL), was elected to São Paulo’s Legislative Assembly with nearly two million votes. Her political identity has been built around opposition to feminism, abortion, racial quotas, and what she describes as progressive cultural domination. Following her victory, searches about feminism surged across Brazil (UOL, 2026a). 

The paradox is evident. Campopiano exercises political freedoms historically expanded through women’s struggles while rejecting a movement associated with those achievements. Yet the contradiction is more complex than it first appears. She explicitly supports women’s suffrage, and opposing contemporary feminism does not necessarily mean opposing female political participation. The question is how antifeminism itself has become a resource for female political emancipation within the radical right.

When Reaction Becomes Political Capital

Campopiano belongs to a generation for whom political participation begins not in party organizations but in the digital marketplace of ideological confrontation. Provocation produces visibility, visibility builds an audience, and an audience can become an electorate. Her election demonstrates that the culture wars are no longer merely symbolic struggles surrounding politics. They can provide a direct route to political power.

Norris and Inglehart’s (2019) concept of cultural backlash helps explain this development. Social transformations involving gender, sexuality, religion, and identity can produce counter-movements seeking to restore familiar moral hierarchies. In Brazil, Bolsonarism has articulated these anxieties through a language combining Christianity, nationalism, anti-communism, and hostility towards progressive cultural movements (Ferreira Dias, in press).

Women are not simply passive participants in this process. Some become prominent entrepreneurs of the reaction itself. The digital environments associated with tradwife culture and pink pill discourse illustrate how traditional femininity and antifeminism can be repackaged as personal liberation. 

This produces a distinctive political inversion: emancipation becomes the instrument through which the emancipatory project is contested. The conservative woman need not remain confined to the domestic sphere she may idealize. She can become a public figure, accumulate political influence, and exercise institutional authority while advocating more traditional understandings of gender.

There is no need to assume insincerity. Conservative women may genuinely regard feminism as incompatible with their beliefs. Nevertheless, the political marketplace rewards those who transform cultural rejection into an identifiable public persona. What matters is less whether an activist believes her own discourse than how that discourse functions politically. 

The Moral Boundaries of Social Protection

A second controversy surrounding Campopiano reveals a related contradiction. In October 2026, Brazilian media reported that her mother had received the Benefício de Prestação Continuada (BPC), a public assistance benefit, since 2019. Campopiano has meanwhile criticized social assistance policies (Folha de S. Paulo, 2026).

The available evidence does not establish improper receipt of the benefit, and having a relative who depends on public assistance does not prevent legitimate criticism of welfare programmes. The political significance lies in the tension between the private need for social protection and public narratives that morally distinguish deserving from undeserving beneficiaries. 

Radical-right politics does not necessarily reject the welfare state. It often seeks to redefine the moral boundaries of solidarity. Protection may be legitimate for those considered hardworking, respectable, or culturally deserving, while other beneficiaries are portrayed as dependent or privileged. 

The same political grammar operates across apparently different questions. In debates about gender, family, immigration, or welfare, complex institutional problems become conflicts between morally legitimate and illegitimate groups. Political belonging increasingly depends on identification with the supposedly virtuous side.

This is particularly effective in societies experiencing insecurity and distrust. Rather than explaining structural difficulties, the narrative identifies groups whose alleged conduct or values prevent national recovery.

A New Generation, an Old Political Grammar

Brazil has encountered versions of this political language before. In 1964, conservative women’s organizations played an important role in mobilizations against João Goulart, particularly the Marcha da Família com Deus pela Liberdade (Cordeiro, 2021). Appeals to family, Christianity, national salvation, and anti-communism helped create a climate favorable to military intervention. 

Contemporary Bolsonarism is not a repetition of 1964, nor does every conservative movement belong to the fascist tradition. Nevertheless, the recurrence of national regeneration, moral purification, and the identification of internal enemies invites historical comparison (Stanley, 2020).

The language of cultural restoration becomes especially troubling when political opponents cease to be treated as legitimate competitors and are instead represented as threats to the nation’s moral existence. This is where conservatism can move towards illiberalism. The distinction matters: defending traditional values is compatible with liberal democracy; denying the political legitimacy of those who reject them is not. 

Campopiano’s election therefore represents something larger than the success of an antifeminist influencer. She belongs to a growing category of ideological representatives whose electoral appeal is organized around national cultural conflicts rather than territorial constituencies. Reporting on the 2026 São Paulo elections identified a substantial increase in these so-called deputados de opinião (UOL, 2026b).

Such representatives are democratically elected. Yet when political careers depend upon permanent confrontation, compromise can appear as betrayal and institutional restraint as weakness. The radical right has discovered that it does not need to exclude women from political power to defend traditional gender hierarchies. Women themselves can become some of the most effective representatives of that project.

The central question is consequently not whether Campopiano is personally contradictory, politically ambitious, or ideologically sincere. It is how a political environment has emerged in which antifeminism, moral polarization, and cultural antagonism can generate extraordinary electoral rewards.

Brazil’s challenge is not to prevent conservative women from exercising democratic rights. It is to preserve a political order in which the exercise of those rights does not become a mandate to delegitimize the rights and freedoms of others.The paradox of contemporary reaction may be precisely this: liberal democracy provides the opportunities through which some of its most determined cultural adversaries acquire power.


 

References

Cordeiro, J. M. (2021). “A Marcha da Família com Deus pela Liberdade em São Paulo: direitas, participação política e golpe no Brasil, 1964.” Revista de História (São Paulo), (180), a01720.

Ferreira Dias, J. (in press). “The struggle for Brazil’s soul: Culture wars and the fight for hegemony.” In: C. Royer (Ed.), Culture wars from a global perspective: Mountain or molehill? Routledge.

Folha de S. Paulo. (2026, October 10). Crítica de programas de assistência, Eduarda Campopiano tem mãe que recebe benefício.

Norris, P. & Inglehart, R. (2019). Cultural backlash: Trump, Brexit, and authoritarian populism. Cambridge University Press.

Stanley, J. (2020). How fascism works: The politics of us and them. Random House Trade Paperbacks.

UOL. (2026a, October 6). Após eleição de Campopiano, buscas sobre feminismo atingem maior patamar desde 2023.

UOL. (2026b, October 11). ‘Deputados de opinião’ crescem 48% na Alesp e regiões ficam sem parlamentar.

Professor Natália Sátyro.

Prof. Sátyro: Bolsonarismo Has Already Become Bigger Than Bolsonaro Himself

In an interview with ECPS, Professor Natália Sátyro argues that Brazil’s 2026 presidential election reflects a conflict extending far beyond the Lula–Flávio Bolsonaro runoff. At its center is a Bolsonarismo that, she says, “has already become bigger than Bolsonaro himself”—a durable movement combining neoconservative cultural politics, neoliberalism, anti-system mobilization, and competing notions of who deserves state protection. Professor Sátyro examines how family, religion, gender, race, class, and welfare policy have become intertwined in this struggle, contrasting Bolsonarismo’s “familialism by default” with a more state-centered social-protection model. Ultimately, she sees Brazil confronting two competing projects: “one very conservative and neoliberal, and the other more progressive and focused on social justice,” with profound implications for democracy, citizenship, and social rights.

Interview by Selcuk Gultasli

Brazil’s 2026 presidential election has become more than a contest between President Lula and Flávio Bolsonaro. It has developed into a struggle over competing conceptions of democracy, citizenship, social protection, family, gender relations, and the role of the state. The first round placed Flávio Bolsonaro at 47 percent and Lula at 45.1 percent, sending the election to an October 25 runoff. Against this backdrop, Professor Natália Sátyro, Professor of Political Science in the Department of Political Science at the Federal University of Minas Gerais (UFMG), brings to the debate a distinctive perspective grounded in her scholarship on family policy, social protection, institutional change, state capacity, gender, and minority access to welfare.

At the center of Professor Sátyro’s analysis is the argument captured in the headline of this interview: “Bolsonarismo has already become bigger than Bolsonaro himself.” In her view, Bolsonarismo has developed into “a strong movement with neoconservative characteristics” and “a powerful neoliberal appeal,” combining anti-PT and anti-system politics with a differentiated conception of state protection for those considered deserving and undeserving. She argues that its electoral advance has come not only at the expense of the left but also of Brazil’s traditional mainstream right, making Bolsonarismo, in her words, “certainly here to stay.”    

The durability of Bolsonarismo, Professor Sátyro suggests, cannot be understood solely through electoral competition. It is embedded in a broader cultural and institutional project in which the family occupies a central place. She describes an “explicit defense of a traditional patriarchal type of family” and emphasizes the political importance of evangelical networks in mobilizing support around family, gender, sexuality, education, and moral order. For Professor Sátyro, the cleavage is therefore not simply between cultural conservatism and redistribution. “What is at stake today,” she argues, “is democracy versus something non-democratic

Her analysis also brings welfare-state politics into this broader conflict. Professor Sátyro characterizes the Bolsonaro project as one of “familialism by default,” in which “the family and the market should be the pillars of social protection in Brazil.” This model, she argues, reinforces gendered caregiving roles and deepens class inequalities because affluent families can purchase care in the market while poorer families depend more heavily on extended family and community networks.   

Ultimately, Professor Sátyro sees Brazil as confronting two competing political projects: “one very conservative and neoliberal, and the other more progressive and focused on social justice.” The runoff, therefore, is not merely about presidential succession. It raises a larger question about what kind of citizenship, welfare regime, social order, and democratic state Brazil will seek to consolidate in the years ahead.

Here is our interview with Professor Natália Sátyro, edited lightly to enhance clarity, readability, and overall flow for publication.

Bolsonarismo Is Certainly Here to Stay

Brazil’s former President Jair Bolsonaro poses with anti-riot police agents after cast their ballot in Rio de Janeiro, Brasil on November 29, 2020. Photo: Antonio Scorza.

Professor Sátyro, welcome, and thank you for joining us. Let me begin with Bolsonarism itself: Flávio Bolsonaro finished the first round ahead of Lula, while Bolsonarist candidates also performed strongly in congressional and gubernatorial contests. Does this suggest that Bolsonarism has become an institutionalized political identity capable of surviving Jair Bolsonaro’s personal leadership?

Professor Natália Sátyro: First of all, it’s important to emphasize that I’m not an expert on elections or political behavior, but I have no doubt that Bolsonarismo has already become bigger than Bolsonaro himself. It’s a strong movement with neoconservative characteristics and certainly a powerful neoliberal appeal. But, as I did show in the book, it embraces two conceptions of the state: one for those deemed deserving and another for those deemed undeserving. Essentially, however, it is an anti-PT—the Workers’ Party—and anti-system movement with strong popular appeal.

In the absence of a satisfactory response from the left over these 20 years, this far-right movement has defeated both the left and the mainstream right at the same time. Traditional and mainstream right-wing parties have shrunk, apparently irreversibly. In this election, even the Centrão, what we call the “Big Center” or broad bloc, which consists of transactional parties has lost ground. So, it’s a massive win for the far right.

We therefore need to understand this powerful movement in our society better and not think that it is unique to the Brazilian political arena at this moment. However, in Brazil, Bolsonarismo is certainly here to stay. It is strongly inspired by fascism. It is no coincidence that its first proposed move is to co-opt the judiciary.

I read recently that what is happening in Brazil and around the world is a far-right cultural revolution. The huge change that we need to study better—that description fits what we are seeing. Each country is identifying its enemies and determining its own setbacks.

There Is an Explicit Defense of a Traditional Patriarchal Type of Family

Your work shows how strongly family policy reflects the ideological project of the government in power. Does the Lula–Flávio Bolsonaro runoff represent two fundamentally different conceptions of the family and its relationship to the state?

Professor Natália Sátyro: Yes, absolutely. There is an explicit defense of a traditional patriarchal type of family, with no room for the diversity of family arrangements that is already part of our society. Bolsonaro has massive support from the Evangelical Church, and there is no doubt that this is one source of his power and broader reach. It is one of the mechanisms used for electoral mobilization.

Yet, this entire defense is deeply contradictory in itself because Bolsonaro, the father, has been married three times, and Flávio Bolsonaro’s running mate—the future vice president—has been accused of raping a five-year-old child. So, we are talking about a hypocritical defense. The fact remains, however, that any non-traditional family arrangement will, at the very least, receive less attention from public policy.

In Brazil today, 52% of households are headed by women. This is equivalent to 41 million female-headed families in a population of 214 million. As I showed in the book, during Bolsonaro’s time in office, all concepts of family other than the traditional one were removed from official documents, as were any references to gender issues. In other words, despite the actual composition of our families, the type of arrangement being defended is already a minority one.

What Is at Stake Today Is Democracy Versus Something Non-Democratic

Supporters of Brazil’s former President (2019–2022) Jair Bolsonaro hold signs during a demonstration in São Paulo, Brazil, on September 7, 2025. Photo: Dreamstime.

You describe the Bolsonaro period as a “neoconservative turn” that elevated the traditional family and gender roles. Is this family-centered cultural politics still one of Bolsonarism’s strongest mechanisms of electoral mobilization in 2026?

Professor Natália Sátyro: Yes, that is the point I tried to make before, because this family-centered cultural politics is very closely linked with the Evangelical Church project. I have no doubt that they are very strongly territorialized in Brazil and that, for sure, this is one of the mechanisms for electoral mobilization. Not only in 2026; since 2018, this has already been mapped in the literature.

Can the second round be understood as a contest between Bolsonarism’s culturally conservative politics of identity and moral order, and Lulism’s emphasis on redistribution and social protection? To what extent is this divide still structured by class, and how far is it now mediated by religion and family values?

Professor Natália Sátyro: Analytically, that is what is happening, but it is more than that, because it is not limited to conservatism versus redistribution. What is at stake today is democracy versus something non-democratic. When Lula won in 2022, his coalition included former rivals from the far right that existed before Bolsonaro and what united that entire spectrum was a commitment to the rule of law.

The election was characterized by a contest between those who defend democracy and democratic institutions and those who openly spoke against the democratic regime, defending military dictatorship, torture, and a coup. That is the scenario once again. Flávio Bolsonaro performed well electorally without talking about his political project itself. Yet there are slogans directed against the Supreme Federal Court and the Federal Constitution of 1988.

That said, I will return to the core of your questions. Yes, there is a cultural war centered on the family and moral issues. The candidate for governor of Espírito Santo, one state in the Southeast, who is expected to win in the runoff now, was the politician who intervened to prevent an abortion for an 11-year-old girl who had been raped and was pregnant.

Amid all this, there is also the interesting ability of Brazilians to make jokes in difficult situations. There is now an online wave of gays and trans people saying that if Bolsonaro wins, they will expose heterosexuals who are not real ones. In some cases, they are already doing so. These are examples of the cultural and moral war that we are living now. Of course, I have just taken two instances, but it is spread across the digital and virtual debate today. It’s not only in the literature, but we can see it even in the cooperative media.

The Entire LGBTQI+ Community Is at Risk

Your research emphasizes that Brazilian governments differ not simply in how much they support families, but in what kind of family they recognize. How politically consequential is this distinction for women, single-parent families, LGBTQ+ citizens, and other non-traditional family arrangements?

Professor Natália Sátyro: As I said, if what we are discussing is democracy rather than competing government programs or projects, we can imagine the imminent risk—in other words, a civilizational setback. In a conservative society, the entire LGBTQI+ community is at risk. The study that I have recently shows how transphobic our society is. 

Your recent research finds that transphobia can operate through street-level discretion in social assistance, restricting transgender citizens’ access to rights. How vulnerable are minority protections when political polarization legitimizes competing moral definitions of deservingness and citizenship?

Professor Natália Sátyro: As I said, if what we are discussing is democracy rather than competing government programs, you can imagine the imminent risk—in other words, a civilizational setback. In a conservative society, the entire LGBTQI+ community is at risk. The study in question shows how transphobic our society actually is, while other studies show that it is conservative, racist, hostile to poor people, and now fascist as well. This is cultural. The far right has found fertile ground and, in addition, is better than the left at using social media.

To answer your question directly, I would consider two dimensions. In terms of public policy, the answer is straightforward. I have no doubt that policies for this population have been dismantled and, for the most part, terminated. He has already promised to privatize everything possible and make the deepest cuts he can. So, it’s a very clear project.

But Bolsonaro and Bolsonarism are violent. They want to eliminate the enemy almost literally. That is why I call it fascism, despite the conceptual imprecision. The level of insecurity experienced by minority groups is therefore very high.

In 1968, one of the harshest years of Brazil’s military dictatorship, when Institutional Act Number Five was promulgated, constitutional rights and habeas corpus were suspended. A remark by Vice President Pedro Aleixo became well known. He was the only one who voted against this act, and his words are still quoted today in Brazil. Referring to the act, he said, “The problem with a law like this is not you”—he was addressing the president at the time—“nor those who govern the country. The problem is the policeman on the street corner.”

Thus, a government like the one Flávio Bolsonaro would lead, modeled on his father’s, would authorize everyday violence against these people. I have no doubt that this would be a civilizational setback, together with no protection for them from the government or from the rule of law.

Brazilian Society Has Always Been Conservative

Supporters of Flávio Bolsonaro gather.
Supporters of Flávio Bolsonaro gather on Avenida Paulista in São Paulo for an Independence Day rally under the slogan “Brazil Will Win.” Photo: Dreamstime.

The Bolsonaro governments promoted a heteronormative, patriarchal conception of family while seeking to roll back rights associated with sexual and gender minorities. To what extent has this become a durable component of Brazilian right-wing populism rather than merely a Bolsonaro-era policy agenda?

Professor Natália Sátyro: Studies from the 1990s show that Brazilian society has always been conservative. Other studies from the 2000s showed that even poor people were conservative, which is one reason Lula took so long to win the presidency. Unfortunately, I do not think this will end easily. To respond directly to your question, these people used to be ashamed, and they are still ashamed. Recent polls refer to a shy vote: voters who do not discuss or talk about their choice but vote for Flávio Bolsonaro.

Brazilian society is deeply marked by slavery, and its traces remain. White people struggle to acknowledge improvements in the well-being of poor people. Recent opinion polls from Quaest, conducted less than a month ago, show that the middle class feels it has not gained much under Lula’s government, although it has not lost either, but they resent improvements experienced by the poor classes. So, it’s a kind of class conflict as well.

The difference between now and 38 years ago is that half of the population now knows its rights, and our minorities have learned during these 38 years because last week the Constitution marked 38 years of our democracy. This part of the population now knows about their citizenship. They know that they are citizens. I can’t say that, at the end of the 80s and the beginning of the 90s, it was so clear what citizenship was for most people.

The other side, however, wants to return to a time that was even close to slavery. I am saying that because elected senators are already saying they will abolish labor laws, that working 16 hours a day is acceptable, and that workers can negotiate such working conditions directly with their employers. This is also a culture war.

It’s a change, but it is also undoubtedly a class and racial conflict. For example, the Northeast votes overwhelmingly for Lula; the white South of the country votes for Flávio Bolsonaro. People in South Brazil see themselves as white and do not see Northeast Brazilians as white, and they see them as undeserving people.

Lula, the Left, and Mobilizing Younger Voters

Luiz Inacio Lula da Silva walks among supporters on Augusta Street at São Paulo on the eve of the brazillian election on October 1, 2022. Photo: Yuri Murakami.

Conversely, the PT governments expanded social participation, women’s rights, racial-equality agendas, and policies directed toward vulnerable groups. Can Lula still mobilize these constituencies as effectively when his present coalition is broader and more politically constrained?

Professor Natália Sátyro: We will find out in two weeks whether he can mobilize enough people to turn the result around. There is no doubt that he mobilized these groups effectively, but the left in general has difficulty communicating with young people specifically. My generation failed to teach them that democracy and social rights can never be taken for granted.

A generation that grew up with universal public health care does not understand what a world without it would be. Research shows that young people are dissatisfied with the well-being produced by redistributive policies. They want more. They want the world of influencers from TikTok—a world of wealth that does not reflect the reality of Brazil.

In addition, the left has not yet gone digital, including in its campaign, as the right and far right have. The Brazilian left uses social media poorly and has not yet understood the power of the virtual world, at least so far, either to mobilize or to understand its impact on people.

The fact is that the PT, the Workers’ Party, has grown old just as Lula has. However, Lula made a very smart move on the eve of the election. He did not attend the debate on the country’s largest television network. It’s a very traditional one. Instead, he gave an interview to a podcast that is more right-wing than left; it’s not a left-wing channel, and it reaches young people outside this left bubble. In his closing remarks, he challenged young people, saying that if they think all politicians are corrupt, they should enter politics and do their part.

I don’t know whether this was the reason, but since Monday, social media has been flooded with messages about how to increase online engagement, and students and young people are taking to the streets across Brazil. There is a different mobilization underway. We will see whether it persuades some part of the 33 million people who do not vote, many of whom are young. The source is Jairo Nicolau, a political scientist who studied this. Nicolau said that most of the people who do not vote are young.

Lula remains particularly strong among poorer voters and beneficiaries of social programs. Does this indicate the continuing resilience of Lulism as a class-based social-protection coalition, or has redistribution become increasingly filtered through cultural and religious identities?

Professor Natália Sátyro: It’s a class-based social protection. Actually, this new religious identity has certainly changed the cultural and political scene in Brazil. It means that changes in culture and in the way, people see public policy are very important explanatory factors.

Evangelicals, Family, and the Seven Mountains

Brazil’s electoral divide also has a strong religious dimension, with Bolsonarism particularly strong among evangelicals and Lula stronger among Catholics. How has the politics of family transformed religious belonging into a broader political cleavage over gender, sexuality, education, and social order?

Professor Natália Sátyro: I am not sure if I can answer that question. It is very sociological for a political scientist. But studies show that evangelicals in Brazil have had a project of political power since at least the year 2000. It seeks to occupy the seven mountains: family, religion, education, politics, media, arts and entertainment, and business. So, your question makes perfect sense. The family is central to this project and is an institution to be preserved. This means that any arrangement that departs from these values is seen as a threat to this project, and every threat must be eliminated. This is the point that I was trying to make before with the LGBTQIA+ and other communities. I think it is on the same page here.

Your work distinguishes “familialism by default” from “supported familialism.” Where would you place the competing social-policy projects represented by the Lula and Bolsonaro camps along this continuum, and what do their differences reveal about the role assigned to the state, the family, and gender relations in Brazil’s welfare regime?

Professor Natália Sátyro: Bolsonaro would be strongly on the side of familialism by default, not the supported one, because of conservatism and the whole project of the Evangelical Church: women as caregivers and men as providers. Therefore, the advances made in recent years will certainly be lost. For example, since 2023, we have had a national care policy. But there will be no retrenchment; there will be termination of this policy, which is so central to social protection. So, it has a very low probability of surviving.

The emphasis among evangelicals and in what is called the far-right project is that the family and the market should be the pillars of social protection in Brazil. However, this brings with it a class divide. Rich people turn to the market, either by hiring a poor woman as a maid—usually a Black one—to care for those who need care, or by using services from the market, such as daycare centers and nursing homes. The poor, meanwhile, have to rely on extended family and community networks.

Public services will become increasingly precarious, and healthcare will be privatized under Bolsonaro. I have no doubt about that.

The Setback Is Therefore Already Looming

Flávio Bolsonaro.
Senator Flávio Bolsonaro during a pro-amnesty demonstration in support of former President Jair Bolsonaro in Copacabana, Rio de Janeiro, Brazil, March 16, 2025. Photo: Saulo Angelo | Dreamstime.

Your work on Brazilian social assistance stresses the importance of state capacity and federal coordination. How much would either candidate actually be able to redirect social and family policy given Brazil’s federal structure, congressional constraints, and uneven municipal capacities?

Professor Natália Sátyro: To answer these questions, we need to understand the elections in the first place. The far right has a majority in both houses. To give you an idea, in the Chamber of Deputies alone, the Bolsonaro party, the PL, will now hold 121 seats, representing 24 percent of the total. It’s only this party, and then, together with the others on the far right, they would be able to form a qualified majority relatively easily, which would even allow them to make constitutional amendments. The setback is therefore already looming. But a Lula victory would at least act as a brake because he could work with the judiciary to constrain congressional action. This is one point.

Regarding the policies that are the focus of your questions, it is important to remember how the Brazilian Federation is structured. Federative entities are politically autonomous, so municipalities can independently determine a policy if they want to and have the capacity to do so. The literature shows that they usually cannot. It distinguishes policymaking from policy decision-making because of the level of policy capacity of the municipalities. In other words, most municipalities depend on funding from the federal government.

However, the cited study found that during the presidency of Bolsonaro, the father, municipalities kept social assistance services operating even without federal funding because they are politically autonomous. Thus, to consider what the elected candidate may do, it’s important to consider both the composition of this new Congress and the autonomy of the municipalities and states.

I have no doubt about family policy. I already said that they will terminate it. If we think about conditional cash transfers, they will be different from services. Public services directed to families will survive only if municipalities put in their own financial resources, their own budget.

Thirty-Three Million People Did Not Go to the Polls

Looking toward the second round, which social cleavage deserves the closest attention: class, religion, race, gender, region, or attitudes toward the family—and how do these cleavages intersect rather than operate independently?

Professor Natália Sátyro: Thirty-three million people did not go to the polls, even though voting is compulsory in Brazil. Lula’s campaign is focusing, as I told you, strongly on young people and older adults, since they were the groups with the highest abstention rates. First, people over 70 are no longer required to vote.

I read research from yesterday saying that a huge number of women, poor women, are no longer required to vote and did not go to the polls, but they will certainly be affected by cuts, given that Bolsonaro has said he will change Social Security. So, one of the points is that Lula is trying to reach this part of the population. This would mean not adjusting—these cuts that I told you about mean not adjusting pensions and making it harder to enter the system.

There is also a strong campaign targeting women, who make up the majority of the electorate. The increase in Bolsa Família benefits is due to begin on October 19, before the runoff. The suspension of online betting, which was permitted by Bolsonaro and has now been suspended by Lula by decree, was also a measure aimed at this audience, that is, women.

Bolsonaro, meanwhile, is already speaking as if he had won and has been addressing the market, while emphasizing how he will cut the budget. So, for Lula, his aim is young people, women, and the elderly in the population because of the abstention.

Finally, Professor Sátyro, beyond the question of who wins the runoff, does the first-round result suggest that Brazil is consolidating two competing models of citizenship—one centered on social inclusion and state-backed protection, and another combining conservative family values, market-oriented responsibility, and populist cultural mobilization?

Professor Natália Sátyro: Yes, I have no doubt. I think my previous answers have already addressed that. We are really at a moment when we will choose between these two projects for Brazil. Today, we are a divided society between these two: one very conservative and neoliberal, and the other more progressive and focused on social justice. We will see in two weeks which one of them will win.

Climate change.

Who Pays to Adapt? Climate Debt and Populist Politics of Climate Justice in Africa

In this commentary, Dr. Oludele Mayowa Solaja uses the concept of “climate debt populism” to examine how climate vulnerability, sovereign debt, and distributive injustice are becoming politically intertwined across Africa. He argues that adaptation finance is not only a technical question of resource mobilization, but also a struggle over responsibility, legitimacy, and who ultimately bears the costs of climate survival. Drawing on examples from Senegal, Zambia, and Malawi, Dr. Solaja shows how climate shocks can intensify fiscal vulnerability, while debt servicing can restrict governments’ capacity to invest in resilience. He calls for a more just climate-finance architecture centered on grant-based adaptation, debt restructuring, accountability, participation, and recognition of Africa’s historically unequal contribution to global emissions

By Dr. Oludele Mayowa Solaja

Africa’s climate politics is entering a more consequential phase. The debate is no longer about whether vulnerable societies need adaptation finance, but how their political and financial relationship is shaped when they receive it through debt. The resources governments already have to service debt can create a paradox when small increases in debt are added to shield citizens from climate risks: the funds required to lessen vulnerability can create more vulnerability.

This commentary proposes the concept of ‘climate debt populism’ to reflect the political reasoning that can be forged from this paradox. I do not imply, in using the term, that there is an existing pan-African political movement, but rather use it as an analytical framework to examine the potential for linking climate vulnerability, fiscal pressure, and distributive injustice with the populist statement: communities that were least responsible for past greenhouse gas emissions should not bear the burden of additional fiscal costs just to be secure. This struggle is not fundamentally about people who want to act on climate change versus people who don’t. It is a conflict over who has the authority, responsibility, and resources to determine who pays for climate survival.

Why should those who contributed least to the climate crisis pay to survive it?

The Question Behind Climate Finance

Vulnerability is the language of climate change in Africa. With warming, droughts, flooding and food insecurity, adaptation is a pressing developmental need, with increasing water stress and disruption to livelihoods. But vulnerability is not the sole determinant of the politics of adaptation. The question of who pays for protection is becoming increasingly distributive: on whose conditions and at what cost to public finances and future generations?

The answer matters because Africa is in a unique position within the global climate economy. The continent has been responsible for a relatively small share of global greenhouse gas (GHG) emissions but faces the highest climate risks. According to the African Development Bank, Africa accounts for less than 4 percent of global emissions but receives only about 3 percent of global climate finance (AfDB, 2025). At the same time, many African countries struggle with limited fiscal space and high debt-service burdens. The outcome is a political economy where the need for adaptation meets the financial limits of the states that will be expected to provide it.

The problem is more than money. It’s about the conditions and modalities of climate finance. Grant financing can increase adaptive capacity without adding a new debt burden. Loans can offer short-term flexibility, but they can also shift the burden of financing adaptation to climate change into the future. The difference between resilience and recovery financing is a political question in situations of repeated climate shocks and additional borrowing.

Climate finance is thus not apolitical. It shares responsibilities among countries, generations and social groups. When people feel they are losing out because of climate change, and that public funding is being limited or restricted, finance becomes an issue of fairness and political legitimacy.

Changing the Conversation from Climate Populism to Climate Debt Populism

Climate debt populism is analytically different from the current discourse on climate populism and extends ideas in this conversation. Political representations of climate policy typically frame the issue as a clash between a righteous or derelict population and those who represent and are responsible for the environment and environmental transition policies, such as the state, the market, or the public interest. When the policy is contentious, as it becomes when measures like carbon pricing or subsidy reform and energy transition are felt to be economically burdensome, climate politics can get messy in these accounts.

Climate debt populism changes what is contended. Its main grievance might not be climate action. Instead, it’s about the inequity of funding climate action and climate harm. The conflict arises when the price of adaptation is seen as an indicator of an international order that is separate from responsibility and burden.

The populist logic may thus be expressed in three interconnected steps. First, a material injury is apparent: crops fail to produce, houses are destroyed by floodwater, electricity networks are weakened, livelihoods are lost, and public services are economically constrained. Second, the injury is read by making a moral judgment between those suffering and those seen to have disproportionate power to control the distribution of costs. Third, this distinction becomes a political demand for recognition, redistribution and accountability.

‘The elite’ concerned is therefore far less monolithic than in traditional national populist politics. It could involve national political and economic decision makers, foreign creditors, financial institutions, rich high-emitting countries and technocratic institutions thought to set the rules for accessing funding by vulnerable societies. This doesn’t mean these actors form a unified bloc. Instead, they can be symbolically linked in a popular story of unequal responsibility.

This matters because it avoids making the concept synonymous with anti-Westernism or with opposition to the international financial system. Climate debt populism is not a movement against debt, but a struggle about the legitimacy of an unequal burden of climate responsibility. Its basic moral principle is that adaptation costs should be assigned by considering historical responsibility, current exposure, and financial resources.

Debt Amplifies Climate Change as a Political Vulnerability

Young African woman carrying water.
Young African woman carrying water in a village near Bamako, Mali, symbolizing the human impact of drought and water scarcity. Photo: Dreamstime.

This political claim has material force through debt. According to ActionAid International’s analysis of 65 highly climate-vulnerable countries, in September 2026, these countries will have paid almost 25 times more on debt repayments than on climate action. It notes that debt servicing as a share of government revenue is estimated to consume about 65 percent in Global South countries and is about 225 times higher than the climate finance they receive via grants (ActionAid International, 2026). The statistics must be viewed with care as they are an amalgamation and do not represent a consistent African experience. Their importance, however, lies in the structural relationship they point to: obligations to repay fiscal resources can take up fiscal resources just when investment in adaptation has to increase.

The resulting mechanism is potentially self-reinforcing. High-severity climate events cause economic and physical damage. The funding of emergency relief, reconstruction and social protection in the face of the government must be made. If grants and concessional resources are insufficient, additional borrowing becomes attractive or unavoidable. This leaves less fiscal room for preventive investments because of debt-service obligations. Weak adaptation leaves communities exposed to subsequent shocks, which generate additional losses and renewed financing needs. Fiscal vulnerability can thus exacerbate climate risk, and climate risk can constrain capacity to reduce fiscal vulnerability.

This is not to say that climate change is solely responsible for debt crises in Africa. Sovereign debt is determined by domestic fiscal policies, commodity dependence, exchange-rate pressures, borrowing policies, governance, global interest rates and the structure of the international financial system. A credible argument in the name of climate justice must, therefore, withstand monocausal explanations. The more assertive position is that climate shocks exacerbate existing financial fragilities and can make an already challenging debt situation much tougher.

Senegal: When Debt Service Crowds Out Climate Ambition

Senegal is a case in point for the inseparability of politics and fiscal capacity in climate finance. According to ActionAid’s 2026 analysis, Senegal’s debt servicing is more than 96 percent of government revenue and over 600 times its planned spending on climate action. For every US$1 budgeted for climate action, US$605 is being spent on debt servicing, according to the calculation. The exact proportion should be regarded as a representation of the fiscal structure of a particular advocacy organization, and not as a yardstick for the country’s fiscal structure. Its political significance nevertheless remains striking.

Fiscal constraint is not a macroeconomic phenomenon, but a condition that affects citizens engaged in agriculture and reliant on infrastructure and functioning public services. It is felt when there is a risk, and the state is unable to protect people. A farmer confronting declining productivity does not experience sovereign debt as a balance-sheet category. The experience is mediated through access to irrigation, agricultural support, roads, electricity, social protection and the state’s capacity to respond when climate shocks occur.

This is where climate debt can acquire populist meaning. When citizens feel that public institutions can afford external debt but not internal security against environmental insecurity, the line between economic and climate injustice becomes a political debate. The question becomes less “How much finance has been mobilized?” and more “Whose obligations are being prioritized?”

Zambia: When a Climate Shock Becomes a Fiscal Shock

Zambia illustrates an aspect of the issue, where environmental shocks rapidly turn into macro-economic and political shocks. The World Bank described the country’s 2024 drought as the driest in decades; it affected approximately 9.8 million people, with 6.6 million experiencing severe food insecurity. Likewise, Zambia’s reliance on hydropower worsened a major electricity crisis, and agricultural production was also greatly affected (World Bank, 2024).

These pressures were added to a challenging debt restructuring process. The World Bank then approved US$100 million to finance development policy and provide a support facility for catastrophe events, highlighting the need for liquidity in the event of a climate shock. However, there is a deep challenge that needs to be addressed: emergency funding can mitigate and repair harm in the short term, but it will not necessarily close gaps in the longer term in the resources needed to prepare for adaptation.

Climate events remain a downside risk to Zambia’s debt-service capacity, according to the IMF’s 2026 assessment. This connection has political importance, as it links environmental insecurity to the state’s fiscal stability. A succession of shocks may then alter citizens’ perceptions of national governments and the international financial system as a whole. When the climate is made insecure, it tests institutions’ capacity to offer security without adding another generation of debt.

Malawi: The Politics of Rebuilding the Same Future

Malawi’s experience with Cyclone Freddy makes the distributional stakes equally visible. According to the World Bank (2023), material losses amounted to about US$505 million, while production losses were around US$36.4 million, equivalent to about 0.5 percent of Malawi’s 2023 GDP. These statistics concealed the destruction of homes, disruption of agriculture, damage to infrastructure and loss of livelihoods.

Reconstruction is a tough decision for a budget-constrained government—balancing the social and political costs of leaving communities exposed with the financial costs of borrowing to rebuild. Governments could continue to pay for the impacts of climate hazards without sufficiently reducing the likelihood or impact of further loss.

This is why it is as important as the amount of climate finance as it is well-designed. A dollar of grant finance and a dollar of sovereign borrowing are not politically equivalent. They distribute obligations differently across time and across social groups. The former can build the community’s public capacity without adding to the repayment burden; the latter can shift some of today’s adaptation burden onto future taxpayers. Therefore, it is not only a matter of mobilizing resources, but of their financial architecture as well, that is, a matter of climate justice.

From Climate Victims to Climate Creditors

One of the most profound political changes may be conceptual. African countries have often been portrayed internationally as weak recipients that need help. This is becoming an outdated perspective. Climate-justice claims are increasingly becoming language of responsibility, entitlement and institutional change, rather than “help us because we are vulnerable”; it is becoming “recognition of what is owed because responsibility and harm are unequally distributed.”

Warlenius (2018) proposed a shift from emissions to questions of responsibility, atmospheric space, and compensation through the concept of climate debt, which emerged within climate-justice movements. This argument considers the intersection of the moral grammar of climate debt, current sovereign debt, and the lived reality of adaptation under fiscal constraint.

This suggests a politically viable possibility of reversal. African countries cannot be read only as clients of a lender who comes to them for help. They can also speak in a way that makes them claimants in a just climate order. The language of ‘climate creditors’ can help here as a political metaphor; it emphasises the historical and distributive aspects of climate responsibility, but does not suggest that African states have traditional financial claims against specific governments.

Making this distinction is crucial. Climate-creditor politics does not absolve African governments of responsibility. Vulnerability may be exacerbated by corruption, weak institutions, unsustainable borrowing patterns and poor public spending and African governments should be held accountable at home. There is no conflict between international responsibility and national accountability. They work at various levels of the same political economy.

The New Political Antagonism

At this point, climate debt populism is analytically useful. It recognises a type of political opposition based on the unequal division of financial responsibilities, where material climate insecurity is expressed in this way. The applicable political boundary is not definitive. It could be between citizens and national elites, vulnerable states and creditors or historically high emitters and climate-sensitive societies. In practice, these boundaries can overlap.

The risk is that such a politics can go in two extremely different directions. It can create a democratic politics of climate justice, calling for transparency in finance, reorganization of debt, and reparative responsibility and greater public accountability. However, it can also be seized by the political entrepreneur who simplifies the weave of politics to an unchecked story of foreign conspiracy, domestic betrayal or perpetual victimhood. The concept should not therefore be considered – normatively – as progressive or regressive.

It is a democratic question in that it raises a public debate over who is best positioned to determine who will bear the costs of climate change. Failing to involve citizens in designing climate finance through technical negotiations and institutions far removed from the people can create a legitimacy deficit with political repercussions. On the other hand, if climate finance is transparent, locally accountable, and clearly linked to social protection and adaptation outcomes, it can reinforce democratic trust.

Preserving the Natural World within the Context of Non-Debt-Creating Adaptation (COP31)

This debate comes at an opportune moment. Adaptation, finance, and loss and damage are key themes of the climate negotiations to be discussed at COP31, to be held in Antalya from 9-20 November 2026. African governments should thus ask not just how much money is pledged, but how much they will receive in the end. What forms of finance are being provided, on which terms and at what cost to future generations?

The answer matters because a climate finance target can be achieved in several ways that produce very different politics. A significant share of adaptation resources could be financed through loans, which may provide immediate financial support to vulnerable states but create future debt obligations. This finance can be beneficial in certain instances, especially when concessionality is high, and investments have a productive return. However, borrowing does not always align with climate justice.

A more believable framework for getting climate finance to Africa would thus be based on four pillars. First, adaptation finance really needs to be far more grant-based, especially in highly vulnerable countries with limited fiscal space. Second, the support for loss and damage should be on top of, not instead of, adaptation finance. Third, countries already experiencing unsustainable debt levels should have trustworthy debt-restructuring instruments, so climate shocks are not necessarily a source of additional debt crises. Finally, African countries and affected communities should be more influential in designing, allocating and monitoring climate finance.

In particular, the fourth principle is important. Wealth redistribution is not the only issue of climate justice between North and South. It is also about redistribution within countries. External resources can fuel inequality when they fall into the hands of political elites, are concentrated in capital-heavy projects, or are not tied to the communities most vulnerable to climate risks. This is why a just climate-finance architecture should link international and domestic responsibility, transparency, participation, and accountability.

Beyond the Politics of Vulnerability

The politics of African climate change is thus shifting away from a politics of vulnerability. The danger remains very real, but it is no longer politically sufficient. More and more governments, movements, and citizens are asking what vulnerability means in a global context where the conditions of climate change and climate impacts do not align with the distribution of financial means.

One possible political result of this contradiction is climate debt populism. It emerges when climate insecurity and debt insecurity become legible as parts of the same injustice, and when citizens interpret adaptation financing as a test of who counts, who owes, and who has the authority to determine the future. The idea thus includes a political element to a policy discussion that is frequently framed as a purely technical matter of climate finance.

The broader importance of the study is to move from the question “How much climate finance is needed in Africa” to “What political order is being reproduced in the provision of climate finance?” That question is more complex, as it deals with responsibility, power, debt, legitimacy, and distribution at the same time.

Africa does not need a regime of climate finance that makes adaptation possible today and harder to sustain in the years to come. Nor does it need a politics that converts legitimate climate grievances into simplistic blame. What is needed is a system in which the three aspects of historical responsibility, financial capacity, domestic accountability, and democratic participation are seen as interlinked aspects of climate justice.

The decisive test of climate finance is not whether money reaches vulnerable countries. It is whether that money enables them to become less vulnerable without increasing their debt. This is indeed the political issue of climate adaptation. The language of vulnerability is giving way to the language of entitlement in Africa’s climate politics: from “Save us from a crisis” to “acknowledge the distribution of responsibility for a crisis.” If that shift becomes politically salient, climate finance will no longer be a technocratic subfield of international development. It will be at the heart of the battle for global justice, global sovereignty and democratic legitimacy.

Who pays to adapt—and, in the emerging politics of climate debt, who actually owes whom?


 

References

ActionAid International. (2026, September 16). Debt fuels the climate crisis: How the finance flows. https://actionaid.org/publications/2026/debt-fuels-climate-crisis

African Development Bank. (2025). African Economic Outlook 2025. https://www.afdb.org/sites/default/files/documents/publications/afdb25-01_aeo_highlights_english_020625.pdf

International Monetary Fund. (2026). Climate shocks, debt defaults and investment in climate adaptation: Squaring an impossible trilemma. IMF Working Paper No. 2026/128. https://www.imf.org/en/publications/wp/issues/2026/06/23/climate-shocks-debt-defaults-and-investment-in-climate-adaptation-squaring-an-impossible-577218

United Nations Economic Commission for Africa. (2026). Stakeholders close CCDA-14 with strong calls for climate finance, stronger agency and delivery ahead of COP31. UNECA. https://www.uneca.org/stories/stakeholders-close-ccda-14-with-strong-calls-for-climate-finance%2C-stronger-agency-and

United Nations Framework Convention on Climate Change. (2026). COP31. UNFCCC.

Warlenius, R. (2018). “Decolonizing the atmosphere: The climate justice movement on climate debt.” Development and Change, 49(2), 454–478. https://doi.org/10.1111/dech.12387

World Bank. (2023). Malawi economic update: New Malawi Economic Update calls for urgent action to address macroeconomic imbalances and increase energy access. https://www.worldbank.org/en/news/press-release/2023/07/19/new-afe-malawi-economic-update-calls-for-urgent-action-to-address-macroeconomic-imbalances-and-increase-energy-access

World Bank. (2024). World Bank steps up support to increase Zambia’s resilience to natural disasters.https://www.worldbank.org/en/news/press-release/2024/12/18/world-bank-steps-up-support-to-increase-afe-zambias-resilience-to-natural-disasters

Trace.

ECPS Joins TRACE, a New EU-Funded Project on Colonial Legacies and Climate Vulnerability

ECPS has joined TRACE – Tracing Colonial Legacies in Climate Vulnerabilities, a new 24-month project funded by the European Union’s Citizens, Equality, Rights and Values (CERV) programme. TRACE examines how Europe’s colonial history continues to shape contemporary climate vulnerability, inequality, migration, and environmental justice. Focusing especially on young people aged 15–30, including those from migrant and postcolonial backgrounds, the project combines climate education, historical reflection, democratic participation, and public engagement. Activities will include workshops, exhibitions, public debates, documentary screenings, student-led case studies, and foresight exercises. TRACE will culminate in a Youth Charter on Climate Migration and Vulnerability, bringing young people’s perspectives into wider European debates on climate justice, historical responsibility, and intergenerational equity.

ECPS (Brussels)

The European Center for Populism Studies (ECPS) has joined TRACE – Tracing Colonial Legacies in Climate Vulnerabilities, a new 24-month project funded by the European Union’s Citizens, Equality, Rights and Values (CERV) programme.

TRACE explores how Europe’s colonial history continues to shape patterns of vulnerability to climate change today. By examining the connections between colonial legacies, climate inequality, migration, and environmental justice, the project seeks to explain why communities experience the consequences of the climate crisis so differently and how more equitable and inclusive responses can be developed.

The project focuses primarily on young people aged 15–30, including secondary school students, university students, and young professionals, with particular attention to participants from migrant and postcolonial backgrounds. It also engages educators, policymakers, and civil society organizations, especially those working on migration, youth participation, climate change, and environmental justice.

At the heart of TRACE is an effort to strengthen young people’s understanding of colonial history and its relationship to contemporary climate and environmental inequalities. The project also aims to equip participants with the knowledge and critical tools needed to engage with debates on climate change, migration, historical responsibility, and intergenerational justice.

A Participatory and Youth-Led Approach

Trace Logo.

TRACE is built around participatory and youth-led activities designed to combine historical reflection, climate education, democratic participation, and public engagement. Planned activities include workshops on climate science, open forums where young participants can share experiences, emotions, and testimonies, and intergenerational conversations exploring how historical memories and contemporary climate challenges intersect.

The project will also organize exhibitions, public debates, documentary screenings, student-led case studies, and foresight exercises encouraging participants to imagine possible patterns of climate mobility by 2050.

An important dimension of TRACE will be its engagement with European climate policy. Participants will examine initiatives including the EU Clean Industrial Deal through a decolonial perspective, considering how contemporary climate strategies relate to questions of historical responsibility, inequality, and justice.

Young participants will also work together to develop a conceptual framework connecting colonization and contemporary climate vulnerability. Their findings and reflections will be communicated through a youth-led Instagram channel, helping extend the project’s discussions beyond formal workshops and events.

From Historical Reflection to Democratic Participation

One of the project’s central objectives is to connect historical understanding with democratic practice. TRACE will culminate in the collaborative drafting of a Youth Charter on Climate Migration and Vulnerability. Developed through a participatory process, the Charter will articulate young people’s perspectives on climate vulnerability, migration, historical responsibility, and justice.

The final document will be shared with policymakers, activists, civil society organizations, and other relevant stakeholders, ensuring that the voices and experiences of young participants contribute to wider European debates about climate policy and migration. 

By looking critically at the past, TRACE seeks to deepen understanding of how colonial histories continue to influence the unequal distribution of climate risks in the present. At the same time, the project aims to foster inclusive remembrance, intergenerational justice, democratic participation, and climate resilience.

A European Partnership

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TRACE brings together organizations from across Europe with expertise in education, environmental sustainability, human rights, youth participation, democratic engagement, and research.

TRACE brings together organizations from across Europe with expertise in education, environmental sustainability, human rights, youth participation, democratic engagement, and research. The consortium consists of:

🇵🇹 EducPro — Portugal

🇮🇹 Fondazione CREDA ETS – Centro Ricerca Educazione Documentazione Ambientale — Italy

🇪🇸 Altekio Iniciativas hacia la Sostenibilidad, S. Coop. Madrid — Spain

🇸🇮 PIC – Legal Center for the Protection of Human Rights and the Environment / Pravni center za varstvo človekovih pravic in okolja — Slovenia

🇧🇪 Sumatra Innovation ASBL — Belgium

🇧🇪 European Center for Populism Studies (ECPS) — Belgium

The consortium recently held its kick-off meeting in Portugal, where project partners came together to establish the framework for cooperation and set the course for the activities to be carried out over the coming two years. The launch of TRACE also received local media attention in Portugal, with the project featured in the Portuguese newspaper Diário do Minho.

Through its participation in TRACE, ECPS will contribute to the project’s broader examination of historical legacies, democratic participation, inequality, climate vulnerability, and the political dimensions of climate justice. The partnership also extends ECPS’s engagement with European research and civil society initiatives addressing the intersection of democracy, social justice, youth participation, and contemporary political challenges.

Over the coming months, ECPS will share updates on TRACE’s research, workshops, exhibitions, public debates, youth activities, and other project outputs through its website and social media channels.

Associate Professor Guilherme Casarões.

Assoc. Prof. Casarões: What Really Died on October 4 Was Brazil’s Democratic Pact Itself

Associate Professor Guilherme Casarões argues Brazil’s October 4 election marks more than a contest between Luiz Inácio Lula da Silva and Flávio Bolsonaro: it signals a deeper transformation of the country’s democratic order. Assoc. Prof. Casarões contends that “what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself,” while stressing that this does not mean democracy has ended. He sees Bolsonarism as still fundamentally personalistic, continuing to revolve around Jair Bolsonaro even as Flávio emerges as its electoral standard-bearer. The interview explores identity polarization, Christian nationalism, punitive security politics, Trumpism, and the transnational far right, while also examining Lulism’s growing association with the establishment. Together, these dynamics place Brazil at what Assoc. Prof. Casarões describes as a consequential political “crossroads.”

Interview by Selcuk Gultasli

Brazil’s October 4, 2026 presidential election produced a first-round result that significantly altered the political landscape ahead of the October 25 runoff. Flávio Bolsonaro finished first with about 47% of the vote, ahead of incumbent President Luiz Inácio Lula da Silva on 45.1%, while right- and far-right forces also performed strongly in congressional and gubernatorial contests. The outcome sharpened the confrontation between Lulism and a post-Jair form of Bolsonarism, while also raising broader questions about the resilience of Brazil’s post-authoritarian democratic settlement, the institutionalization of the radical right, and the future of political representation in the country. 

In this interview with the European Center for Populism Studies (ECPS), Guilherme Casarões, Associate Professor of Brazilian Studies at Florida International University, argues that the significance of October 4 extends well beyond the immediate electoral competition between Lula and Flávio Bolsonaro. For Assoc. Prof. Casarões, the most consequential development is not simply the continued strength of Bolsonarism without Jair Bolsonaro on the ballot, but what the election reveals about the transformation of Brazil’s democratic order. As he puts it, “what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself.”

Assoc. Prof. Casarões is careful to stress that this does not mean Brazilian democracy has ended. Rather, he argues that the political pact sustaining democracy since the transition from military rule in the mid-1980s and its constitutional consolidation in 1988 “is now gone, or at least seems to be over for now.” In his view, this makes the 2026 election even more consequential than the watershed contests of 2018 and 2022. Brazil, he argues, has reached “a crossroads,” with the future character of its democratic system increasingly uncertain. 

At the same time, Assoc. Prof. Casarões resists interpreting Flávio Bolsonaro’s success as evidence that Bolsonarism has already become fully institutionalized. Despite the son’s electoral rise and the growing importance of the Liberal Party, he maintains that the movement “still gravitates around the image of Bolsonaro the father” and remains “a very personalistic movement.” Ultimately, he suggests, Bolsonarism still resembles “a cult of a person,” and “this person is Jair Bolsonaro himself.”

The interview develops this diagnosis across a wider set of themes: the decline of policy-based competition and the rise of identity polarization; Christian nationalism and the religious-populist radical right; punitive approaches to crime; the transnational circulation of far-right ideas; and the interaction between Trumpism and Bolsonarism. Assoc. Prof. Casarões also examines the contrasting trajectory of Lulism, arguing that Lula has increasingly come to symbolize the establishment itself. Taken together, his analysis presents October 4 not merely as an electoral upset, but as a possible marker of a deeper reconfiguration of Brazil’s democratic and populist politics. 

Here is our interview with Associate Professor Guilherme Casarões, edited lightly to enhance clarity, readability, and overall flow for publication.

Bolsonarism Is Not Yet Institutionalized

Brazil’s former President Jair Bolsonaro poses with anti-riot police agents after cast their ballot in Rio de Janeiro, Brasil on November 29, 2020. Photo: Antonio Scorza.

Professor Casarões, welcome. Let me begin with the transformation of Bolsonarism itself. Brazil’s first-round result appears to represent something more structurally significant than another confrontation between the political camps created around Lula and Jair Bolsonaro. With Jair Bolsonaro himself absent from the ballot and Flávio Bolsonaro not only emerging as the principal candidate of the right but actually finishing first with about 47% of the vote, are we witnessing the transformation of Bolsonarism from a highly personalized populist movement into a more durable political identity? What would distinguish the institutionalization of Bolsonarism from the simple continuation of the Bolsonaro family?

Assoc. Prof. Guilherme Casarões: That’s a great question and let me take a step back just to refer to what I think is the biggest change after the October 4th elections in Brazil. I think that—and this is something that I’ve argued in a very recent piece that I wrote for The Conversation website—what really died, or what really was defeated on October 4th, was Brazil’s democratic pact itself.

By saying this, I’m not implying that Brazilian democracy is over. What I’m trying to say is that the pact that has sustained Brazil’s democracy for over 40 years, starting in the mid-80s, being written into the Constitution of 1988, and sustaining Brazil’s democracy ever since then, is now gone, or at least seems to be over for now. There’s a big change going on in Brazil, therefore making the 2026 elections in the country even more consequential than the 2018 and 2022 elections. This is why we are at a crossroads right now. There’s something going on. We don’t know exactly how to describe what Brazil’s democracy is going to look like in the future, if at all, but this is an important caveat to make.

Now, as for Bolsonarismo, we have other examples around the world of children of very popular politicians who become leaders of movements themselves. That’s the case of Marine Le Pen in France. If we think about the transition between Jean-Marie Le Pen and Marine Le Pen, there’s a big inheritance, but also a big transformation between these two moments of leadership. We also have something along similar lines in Peru, with Alberto Fujimori back in the 1990s and early 2000s, and now we have Keiko Fujimori, who is Peru’s current president. So, this is not very unusual, if you think about it, politics is also hereditary in many ways.

Bolsonarism Is Still a Cult of Jair Bolsonaro

But I don’t think that the case of Brazil really represents a break, or an evolution, for that matter. We are not yet witnessing the institutionalization of Bolsonarismo in Brazil, because everything still revolves very much around the figure of Jair Bolsonaro, the former president who’s now serving 27 years in prison under house arrest for attempting a coup d’état back in 2022. He was convicted in 2025. But the references are almost entirely directed at him. The movement still gravitates around the image of Bolsonaro the father. He was the one, to be sure, who handpicked his oldest son, Flávio, to succeed him on the ballot in 2026.

However, I’m not sure, and I don’t believe that we are at the point of institutionalization of a movement yet. It’s still a very personalistic movement. We are yet to see what Flávio’s going to make of his own party. Flávio ran on the ticket of the Liberal Party of Brazil. Bolsonaro was also affiliated with this party. This has become more and more the party of Bolsonarismo in the country, but the Liberal Party has been around for much longer.

It never really represented Bolsonaro. He used it more than anything else. That was a very recent turn taken by Bolsonaro himself back in 2021 in order to run, because in Brazil you need to be affiliated with a party in order to run, and I think that if it depended entirely on Bolsonaro the father, he wouldn’t really have a party. He tried to create one from scratch, and he couldn’t.

What we have in Brazil, which is a multi-party-political system, is that the Bolsonarista movement captured one of the parties that was just lying there, a party that sees a great benefit in joining the rank and file of Bolsonarismo, and that’s where we are right now. Therefore, we might have to wait for another electoral cycle. Or this is something that’s going to happen along the way between right now and 2030, but the point is that it’s not fully institutionalized yet.

We might see this transition happen at some point down the road, but I still think that, if I could describe Bolsonarismo as a political movement, it really seems to me like a cult of a person, and this person is Jair Bolsonaro himself.

Lulism Became Personalistic, but Lula Remained Institutional

Luiz Inacio Lula da Silva walks among supporters on Augusta Street at São Paulo on the eve of the brazillian election on October 1, 2022. Photo: Yuri Murakami.

Conversely, the first-round result also sharpens the succession problem for Lulism. Lula remains the principal integrative figure of the Brazilian left, yet he finished behind Flávio Bolsonaro despite entering the election expecting to win in the first round. Should Lulism itself be understood as a variety of left populism, and if so, how does its populism differ analytically from the moral polarization, anti-establishment rhetoric, and cultural politics associated with Bolsonarism?

Assoc. Prof. Guilherme Casarões: Let me unpack these points. The first thing readers have to understand about Brazil is that the very same political elites who took power back in the mid-80s, after the end of a 21-year military dictatorship in the country, are the same elites who are still in power today. That’s true for the right and the left. You see, Bolsonaro himself—now he’s in jail—but he was a congressman for 28 years before getting elected president in 2018. Even though he used to depict himself as an outsider, as an anti-establishment candidate, we know for a fact that the same guys who have been around for over 30 years now, they were the ones who, if not established the New Republic, as we call Brazil’s post-dictatorship moment, were there from the get-go.

I don’t think that this is something that a lot of people understand about Brazil. Lula himself has been around for a very long time. He was the founder of the Workers’ Party back in 1979, and he very quickly rose to become one of the most popular politicians in Brazil. He ran for president in Brazil’s first direct presidential elections in 1989. He ran again in 1994 and in 1998, and he was defeated in the first three elections he ran. Then he got elected in 2002, got elected again in 2006. He handpicked his successor, Dilma Rousseff, in 2010, who then won again in 2014.

Lula was about to make a comeback in 2018, but he was put in prison, and he couldn’t run at the end of the day, so he ran again in 2022. We’re talking about so many elections. I mean, six and a half, if we consider 2018 as an election that he could have run, and he ended up not being able to, and now it’s the seventh time. He ran for president. He runs for president. I’m not going to say things in the past because the election is still not decided, but let’s consider that, despite what happens on October 25th, Lula’s going to be a seven-timer when it comes to presidential elections.

People are tired of this. They are tired for many reasons. I mean, Lula is 80 years old. Of course, in today’s world, it’s not unusual to have leaders who are over 80 or over 70, and that’s totally fine. But the fact that he was president for three full terms, the fact that he was able to choose his own successor, who was impeached in 2016—and there are many explanations for the impeachment proceedings—she was very unpopular. She drove, according to many, Brazil to its worst economic crisis in generations.

Because of that, we are witnessing a politician who is very popular on the one hand and, of course, very acclaimed internationally because of all his diplomatic feats, but who’s also very much worn down on the other hand. He doesn’t look tired if you watch his speech at the General Assembly of the United Nations or if you watch Lula in action during the campaign. He doesn’t seem tired, but people are tired of him.

Is he a populist? I don’t think he’s a populist. If you look at the definitions of populism that we work with on a daily basis, it’s mostly about the division between the elite and the people and, of course, claiming that he, or the populist leader, is the only one able to speak on behalf of the people, maybe with a capital P. This is not Lula.

Lula Has Become the Target of Political Dissatisfaction

Let me explain to you why I think it’s not the case. Lula might have been very divisive during campaigns. Indeed, if you go back to 1989, or 1994, 1998, or even 2002, he was always talking about the elites versus the people. And he, being a former metal worker and somebody who came from a very poor background back in the 1950s or 1940s, identifies with the people, and that’s all true. But the behavior of populists must go beyond elections. Elections are naturally moments in which you see some division flourish because you have to draw lines between yourself and your opponents. Populism goes beyond that. A populist has to govern using the same strategies or the same narratives that have allowed this person to get elected in the first place. 

This is not Lula. Ever since he was elected for the first time in 2002 and took office the next year, he’s been super institutional. He’s been one of the most institutional presidents that we’ve ever had, and that might explain at least part of his success. So, there is Lulismo in the sense that there was a time, especially with the first corruption scandals that go back to 2005, when we might have seen a moment when Lula detached himself from the Workers’ Party. This is when one very famous commentator in Brazilian politics, André Singer, wrote a book about the rise of Lulismo, or Lulism, as opposed to petismo, or Workers’ Partyism. He was basically describing the opposite trajectory of the far right. The far right moves from the personal to the institutional, and PT and Lula were moving from the institutional to a more personalistic approach to politics. That’s true, but Lula as a president has been something else. He has been very institutional. He has been very willing to make concessions and to cooperate and to negotiate.

You can look at it from a positive perspective and basically say, “okay, this is great.” Lula is a man who’s been able to advance a lot of very important policies regarding the reduction of inequality in the country, the reduction of poverty, and social welfare policies of many different kinds. That was all good, and that was all made through a lot of concession and a lot of negotiation. 

But at the same time, because he’s been so willing to negotiate and to make concessions ever since he got elected for the first time, a lot of people identify him as the representative of the establishment. So, whenever there’s a corruption scandal, whenever there’s something that Brazil’s democracy can no longer deliver, people will naturally blame it on Lula himself because he’s the face of Brazil’s democratic pact. He’s the face of Brazil’s establishment in so many ways. 

And the more people get frustrated with the establishment, the more people hate everything that’s going on in Brazilian politics, they will look at Lula and say, you are the one to blame because you’ve been around for so long. It’s not populism, but it’s a personalistic identification with the system, which is, by definition, the opposite of populism in so many ways, that has made Lula so popular, but also the preferential target of pretty much every single dissatisfaction we’ve seen in Brazil for the last 20 years or so.

Brazil’s Political Divide Is Now About Identity

Flávio Bolsonaro.
Senator Flávio Bolsonaro during a pro-amnesty demonstration in support of former President Jair Bolsonaro in Copacabana, Rio de Janeiro, Brazil, March 16, 2025. Photo: Saulo Angelo | Dreamstime.

The first round now seems to confirm that Brazil is confronting two highly developed political identities: Bolsonarism as a cultural, moral, religious, and anti-establishment formation, and Lulism as a socially redistributive and inclusion-oriented coalition. At the same time, the strength of Bolsonarista candidates in congressional and gubernatorial races suggests that the right’s political identity extends well beyond the presidential contest. Does this mean that Brazilian polarization is becoming more deeply institutionalized even as it becomes somewhat less dependent on Lula and Jair Bolsonaro personally?

Assoc. Prof. Guilherme Casarões: I believe so, and there’s a reason for this. You’ve correctly pointed out that polarization has just grown in Brazil. It’s hard to be super rigorous when it comes to polarization, because there are many different hypotheses about this. Some people just dismiss the idea that there is polarization to begin with. I think there is, and it shows not only in presidential elections, but also in the rhetoric that we have seen politicians embrace over the last eight years. It has become more divisive. It has become more violent and aggressive, especially on the side of the far right.

I would say that the big division, or the big chasm, between the two major political groups in the country today—Bolsonarismo on the one hand, and the left progressives or Lulismo on the other—happens around identity lines. So, it’s not necessarily a matter of policy.

You see, back in the 1990s or the 2000s, the PT, the Workers’ Party, was running against the Social Democratic Party, which was the center-right party of that time, and they were fundamentally disagreeing around policy. I mean, what’s the best policy for our economic adjustment? What is the best policy to tame inflation? What is the best policy to include more and more poor people into the job market or into the schooling system? So those were the conversations back in the day. To be fair, I really miss them because those were programmatic discussions. Those were relevant, tangible policy discussions. What we see today is mostly about identity.

On the one hand, you have a project that’s been around for at least 40 years. This is not the Workers’ Party. That was the consensus that Brazil got to after the end of the military dictatorship. What was this consensus about? Number one, the idea of Brazil being a diverse country. Diversity was part of the idea of what being a Brazilian was. Diversity of race, diversity of religion, even diversity of parties and political positions. This very pluralistic notion of a diverse country is at the base of Brazilian politics. That’s been around for a long time. I would even go as far as to say that even during the times of the military dictatorship, some of the consensus around what the Brazilian identity was already there. That was the identity consensus that the PT embraced and built upon.

What Bolsonaro offers, on the other hand, and he’s been offering this ever since he ran for the first time in 2018, and even more so now, is a very different identity that I could describe in one idea, which is the idea of Christian nationalism. You see, what the Bolsonaro family and movement are trying to push is the notion that you can only be a true Brazilian if you belong to a specific faith. Of course, it’s not just about religious affiliation. You can be a Catholic, you can be an evangelical Christian, a Protestant. You can be a spiritualist of any kind, as long as you think about the world in terms of these conservative culture-war values, you belong.

It was interesting because, just to illustrate this point, back in 2017, Bolsonaro was running. He was in his pre-campaign, and he was at a rally in a state in the northeast of Brazil, and he very explicitly said, unlike what people think, Brazil’s a Christian country. Minorities must bow to the majority of this country. He was basically saying this country belongs to Christians and not to anyone else.

The week after that, he was interviewed by a YouTube channel of the Jewish community in Brazil. There are a lot of Jews in Brazil who’ve supported Bolsonaro from the very beginning because they saw Bolsonaro as the savior of relations between Brazil and Israel at the time. Bolsonaro was the first and the only candidate so far who vowed to transfer the embassy of Brazil from Tel Aviv to Jerusalem. We know that back in the early Trump years, that was something that mattered a lot to many countries. So, basically, he was interviewed by this Brazilian Jewish channel on YouTube, and he got the question: You said that Brazil is a Christian country. What about the Jews? And Bolsonaro then responded, “Aren’t Jews Christians too?”

Christian Nationalism Is Central to Bolsonarista Identity

So, it tells us that it’s not about religion. It’s about something bigger. It’s about the notion of belonging along the lines of identity. Jews can be Christians in this regard. Even some Muslims can be Christians in this regard, depending on your political views, depending on your worldviews in general. So, identity is key to understanding the big divide that we find ourselves in in Brazil right now. But there’s something that goes beyond that.

Brazil’s not the United States. Brazil has always had a multi-party system since the end of the Second World War. And because of that, Brazil’s democracy has always been built around consensus. Of course, consensus can be good and bad. If you pursue a lot of consensuses, then you’re probably not going to get very far. You’re not going to get anywhere, because you’re always trying to build a super-consensual position that’s possibly not going to work fully. But that’s what Brazil’s democracy has always looked like, at least over the last 40 years.

One of the things that Bolsonaro has proposed, and that’s another very important division right there, is a different democracy, not based on consensus, but based on the majority. But we can name this, if you want, the tyranny of the majority. This is, in many ways, what populism is also about: the notion that as long as I’m enabled to speak on behalf of the people, it doesn’t matter if 50% of the country voted for me, or 80%. I will be able to govern only for those who voted for me in the first place. 

This divisive notion of democracy, which is certainly not compatible with our own understanding of what a liberal democracy is, is also part of Bolsonaro’s repertoire, is also part of what he’s been standing for. It’s a combination of things, but I think that it goes on a very social dimension and also runs to the institutional dimension along identity lines, which are very different from the ones that we have become used to in Brazil.

Bolsonarism Defines the People by Who Does Not Belong

Your work on populism emphasizes its capacity to divide political space between a morally legitimate “people” and forces portrayed as threatening that community. In the wake of the first round, who exactly constitutes “the people” in the Flávio Bolsonaro version of the Bolsonarista imaginary? Is he reproducing Jair Bolsonaro’s construction of ordinary Brazilians against political, judicial, cultural, and intellectual elites, or has the electoral success of October 4 encouraged a broader and potentially more institutionalized version of this populist identity?

Assoc. Prof. Guilherme Casarões: That’s a good question. Flávio has never really been openly explicit about who the people are. The people are basically those who vote for him, who voted for his father in 2018 and 2022. Of course, he throws some ideas around at times, such as: you got to be conservative. So, the true Brazilian is conservative. The true Brazilian respects family values. The true Brazilian is in favor of individual freedoms and liberties. The true Brazilian is Christian—and again, in a very enlarged, weak definition of what Christianity is, because it’s a Christian nationalist thing, not necessarily a religious thing. This is the people defined by Flávio Bolsonaro. 

But most importantly, one of the great abilities of the far right in Brazil—and that’s also true for many other countries, the United States and some Latin American countries as well, but that also includes Europe—is that identity is not only defined by what you project about what the people should be, or what the people are. Identity is also established around the negatives, around what people are not. As important as saying that people are Christian and conservative and pro-family and whatnot, we also have the other side, which is demonizing different expressions of what Brazilian society should be. Of course, if you’re a follower of an Afro-Brazilian religion, it’s going to be very hard for you to fit into this notion of Christianity. If you’re progressive, or woke, as they call it, it’s going to be very hard for you to be part of that idea of society. If you’re LGBTQ, or if you’re a woman—especially a woman who stands for her own right to be autonomous and to do her own things—that doesn’t really sit well with the traditional family idea.

This project of Bolsonarismo as a movement is not so much just about constructing who they think the people are but also defining the enemies of the people. That happens on a regular basis, and it happens as we speak. Those are moving targets because sometimes all it takes is somebody from Bolsonaro’s inner circle to call you a communist. Then you’re going to become a communist in the eyes of whoever’s looking at you. It’s not just about what you do; it’s about how people want to portray you. It’s interesting to see, for example, that in the political world, there were a lot of former Bolsonaro allies who’ve become communists overnight because Bolsonaro said so at some point in the past. This is an interesting thing. We’re talking about identity, and this identity is not yet institutionalized, because it would take maybe a generation of a different education system, a different perspective of history, and different laws to allow this identity to fully reveal itself and to become an integral part of Brazil’s institutions.

But the message is already there. Of course, with a strong presence in both chambers—we’re talking about pluralities, of course, not a majority of 50 plus 1%—Flávio Bolsonaro will probably have, if he gets elected, more than a quarter of the House of Representatives and more than a quarter of the seats in the Senate as well, just about a third, really. So, it’s unprecedented. Never before in Brazil’s 40-year democracy have we had a party with so many seats in both houses of the legislative branch. If they want to start changing laws, if they want to start changing education, if they want to start redefining what Brazil is as a country, now is the time for them to do it.

The Populist Right Turns Fear of Crime into a Promise

Streets of favela Vidigal in Rio de Janeiro, Brazil on May 30, 2015. Photo: Donatas Dabravolskas.

Public security was one of the major concerns of voters in the first round, alongside the economy, sovereignty, and corruption. Flávio Bolsonaro has campaigned on a particularly punitive approach to crime, including proposals to designate gangs as terrorist organizations and create maximum-security prisons modeled on El Salvador. How does security become a specifically populist issue? Does radical-right populism gain traction by transforming legitimate concerns about violence into a broader moral distinction between “honest citizens,” dangerous outsiders, permissive elites, and supposedly obstructive institutions?

Assoc. Prof. Guilherme Casarões: People are afraid, people are scared, and violence plays a very important role in that. Of course, you can use many different scare tactics to bring people to your political camp. You can talk about transgender people using different-sex bathrooms. You can talk about transgender people in sports. You can talk about Muslims being a religious menace to the country.

But in the case of most developing countries out there—that might also be true for the United States, but let’s stick to the Third World for a minute, to the developing world—violence is very real. Violence is deeply structural because it runs on inequality. It runs deep into the big class divides of society. So, people have many reasons to be scared.

It used to be a middle-class problem, maybe back in the 1970s or the 1980s, but nowadays it’s more and more everyone’s problem. Even poor people are having their phones taken away. Even poor people are having their houses broken into. That’s a problem that somehow binds Latin American countries together, because these countries are going through the very same things. Violent crime is on the rise. We have a lot of organized crime groups that promote chaos in many of these countries. Drug trafficking is a real issue, gun trafficking and arms trafficking are real issues, and, of course, mortality rates are also going up because of gun violence in most of these countries.

So yes, I totally understand why people are scared. I also understand that it’s much easier for the right to tap into this fear and turn it into a promise. We don’t know if this promise is going to be fulfilled, and I don’t think it’s going to be fulfilled at all, unless you embrace a model along the lines of Nayib Bukele in El Salvador, which is a very specific thing that might work for a country as tiny as El Salvador, but certainly won’t work for Colombia or Brazil or Argentina or Mexico, which are much bigger countries.

So, I think that we have a problem, because the only example that the right has, when it comes to being tough on crime, is an example of a semi-dictatorial or authoritarian regime at this point. But it’s interesting to see that all the opponents of Lula in this race of 2026 have, at some point, mentioned the Bukele model as something that they looked up to. Flávio Bolsonaro was no exception.

This also serves as a point of identity, because one of the first big divisions that Bolsonaro the father would play out, a couple of years before the presidential race, was between the good citizens and the criminals. So, if you support him, you’re a good citizen. If you support the Workers’ Party, if you support the left or communism, you’re also a criminal. Or at least you’re vouching for criminals all the time.

Populism Offers Simple Solutions to Complex Security Problems

Of course, it doesn’t add up in reality because they say they are against crime, but most of the people who’ve been elected on the right, and even Flávio Bolsonaro himself, have massive charges of corruption and a lot of investigations going around. These guys are not clean at all, and some of them—Flávio Bolsonaro himself—have a very close relationship with organized crime groups in Rio de Janeiro, which is one of the most populous states in the country.

Therefore, it’s a fictitious division, but it’s a division that really resonates with people because what they are basically saying is, if you vote for me, I’m going to prevent you from getting robbed again. I’m going to prevent you from having a gun pointed at you again.

Of course, there’s no magical solution for that. Bolsonaro the father, while he was in office, wasn’t able to change a lot. The only thing that he really changed during his tenure was that he passed a lot of laws deregulating gun control in Brazil, meaning that a lot of citizens now have more access to guns than ever before. It hasn’t really solved the problem of crime or violent crime.

So basically, that’s a good point, because this is extremely populist, if you think about it. Populism is also about coming up with magical solutions, very simple solutions for generally very complex problems. Public security is one of the realms in which the right has been able to offer the simplest of solutions, which is either putting everybody in prison—that’s the Bukele model—or what they believe is the US model, which is basically giving guns away to everyone. Neither of those models really solves the problem. But people still have hope that this is something they can hold on to: maybe Brazil’s going to be better in the future. I don’t think it’s going to be, not with that kind of policy.

Religious Politicization Is on the Rise

Brazil.
People take part in the celebration of Yemanjá in Salvador, Bahia, Brazil on February 2, 2019. Photo: Ember Stefano | Dreamstime.

Religion is central to your scholarship on Bolsonaro. In your work with Ricardo Barbosa Jr., you propose the category of the “religious-populist radical right,” arguing that religion provides not only ideas but also organizational resources and social power through which the radical right can capture institutions and participate in transnational culture wars. How useful is this concept for understanding the first-round result, particularly given Flávio Bolsonaro’s strength among evangelical Christians and Lula’s continuing advantage among Catholics?

Assoc. Prof. Guilherme Casarões: This is a very interesting paradox, because, as Pippa Norris and other authors have demonstrated very recently, religious affiliation is decreasing worldwide, meaning that we live in a world that’s not as religious as it used to be, certainly not 40 or 80 years ago. The paradox is precisely the fact that even though religious affiliation is declining, religious politicization is on the rise, meaning that those who are trying to hold on to religion are becoming more and more political.

We used to live in a society that had a clear division between what’s religious and what’s political. Of course, it’s impossible to prevent these things from overlapping occasionally. But all in all, secularism had prevailed, and that was the original thought.

Then, as early as 1993, an American sociologist called Mark Juergensmeyer wrote a book called The New Cold War?, in which he defends the idea that what’s new about the end of the Cold War is precisely the rise of religious nationalism. When he wrote this book back in 1993, he was talking about religious nationalism in some parts of the Middle East, religious nationalism in some parts of South Asia, religious nationalism in some parts of Africa, and that was that. He himself even treated that as a peripheral phenomenon.

What we have seen over the last 30 years, however, is the mainstreaming of religious nationalism. If you look at it today, a lot of far-right movements are very closely tied to this new identity of religious nationalism. If you think about Vladimir Putin in Russia, there was a turn at some point between 2012 and 2016 in which he became very close to Orthodox Christianity in Russia.

Erdoğan, in Turkey—he was elected as Prime Minister back in 2002. Of course, the AKP was always very religion-infused, but at the same time, it wasn’t a religious party, strictly speaking, and he has become more and more religious with time. The whole idea of making Russia Imperial Russia once again, or making Turkey Ottoman Turkey once again, these are all very strong religious tropes.

What’s interesting about religious nationalism today, and that’s one of Juergensmeyer’s theses, is that it attaches itself to an idea of civilization as well. No matter if you’re a Catholic, a Protestant, or an Evangelical Christian in Brazil, Argentina, Peru, or, above all, the United States, irrespective of your specific religious affiliation, you have this civilizational notion that has to be preserved. We have to protect what a lot of people across the hemisphere have called the Judeo-Christian tradition.

I could have mentioned other examples, and Israel and India are also very important examples of the mainstreaming of religious nationalism. If you look at Benjamin Netanyahu’s government right now, it’s pretty ethno-religious. It’s even more than just religious. If you look at India’s BJP and Modi, their core ideology is Hindutva, which is basically Hindu nationalism as well.

Religion and Populism Are Formidable Together

What I’m trying to say here, and that’s the reason why Barbosa and I came up with this notion of the religious-populist radical right, is basically that what we see today is precisely the mainstreaming of such religious ideas and the fusion of these religious ideas with populism. If populism is about creating this divide between the people and the elites, now the people are the religious ones. The religion of the people is the fundamental thing that has to be observed and has to be somehow preserved in these countries.

It was born out of a case study about Brazil. But it brings a more universal lesson for what we have experienced in many parts of the world. Religion and populism are formidable together. They are able to produce many important results, especially because they speak not only to the organizational side of things, they speak not only to the money that fuels all these movements, but they speak fundamentally about belonging and about identity. This is what makes it so strong.

Europe might be an exception. I just want to mention this, because I don’t want to elaborate on this, but I think it’s important to make a distinction here. We talk about the far right, treating them as though they were part of the very same set of ideas, and, of course, European far-right movements are also very much civilizational, but it’s not necessarily along religious lines.

France and Germany say little about religion, whereas Spain and Portugal say a little bit more about religion. Europe is a more complicated mosaic that we have to look into, but in Latin America and the United States, the hemisphere has become fundamentally Christian nationalist. That’s an important take on whatever’s going on right now in our part of the world.

Religion Is a Powerful Transnational Force in the Americas

Christ the Redeemer statue.
Tourists enjoy the first sunset after a week of rain and thunderstorms from Corcovado Hill, overlooking Rio de Janeiro, Brazil, on March 3, 2013, with the Christ the Redeemer statue above the city. Photo: Kseniya Ragozina / Dreamstime.

Your research also suggests that Christian nationalism under Bolsonaro was not merely domestic but transnational: religious narratives shaped alliances, culture-war agendas, relations with Israel, and participation in conservative international initiatives. To what extent has this transnational religious nationalism survived Jair Bolsonaro’s presidency and become embedded in the broader Brazilian right? Does Flávio Bolsonaro’s first-round victory suggest that this infrastructure can continue shaping Brazilian politics and foreign policy without Jair Bolsonaro personally returning to power?

Assoc. Prof. Guilherme Casarões: Over this summer, I taught a course called Transnational Politics in Latin America. My original idea was to talk about the transnational far right in Latin America. That was my obsession. But it turns out that I decided to take a step back and look at the much bigger picture of transnationalism in Latin America, from colonial times all the way down to today. Basically, it was a course on so many different angles of transnationalism in Latin America.

One of the things that I learned from that course, based on the readings that I put together and the discussions that I had in the classroom, was precisely that religion has been one of the most transnational things connecting countries in Latin America or in the Americas, by and large. Because if you think about the beginning of the colonization of the Americas, especially Spanish and Portuguese America, meaning Latin America in general, it all starts not only with Spain and Portugal, but with the Jesuits, with the Catholics from that time. So, colonization had a very strong transnational component, and this component was the Catholic faith, evangelization, missionary work, and so on and so forth.

What we see during the Cold War is another chapter of the same process. But now, we’re not talking about religion coming out of Europe to change the landscape of Latin America. From the 1960s on, in the middle of the Cold War, we’re talking about the Protestant faith, in a way, trying to challenge not only communist atheism but also, and most importantly, what became known as liberation theology in Latin America.

So, we have to put things in context and remember that in Latin America, the Catholic Church took a turn to the left in the 1960s and 1970s, so much so that Pope John Paul II from Poland went after these bottom-up grassroots movements of the Catholic Church because they were, according to the official doctrine of the church, becoming communists themselves.

Protestantism emerged out of the United States. Of course, Protestantism is also very national. We have national churches being built, or national movements being created in El Salvador, the Dominican Republic, Brazil, Paraguay, and the list is pretty long. But at the same time, there was a very important push by US administrations, by the CIA, by a number of US-based churches, to project this faith transnationally onto Latin America during the Cold War.

This is important because what we see right now—the growth of evangelicalism in Brazil, in Chile, in Argentina, in a lot of Central American countries—is precisely the unfolding of this process. It’s a long shot, of course, but it has paid off. Brazil, for example, when I was born in the 1980s, had around 5 to 7% evangelical Christians. In 2026, Brazil has about 30% of the population as evangelical Christians. It’s a big change.

Some countries have become evangelical-majority countries, as opposed to the Catholic majority that has always dominated the landscape in Latin America. My point is that evangelicals have become more and more consequential.

Evangelicalism Has Helped Turn Conservative Ideas into Policy

Of course, one of the transnational nodes that we can identify is precisely cultural war. One of the things that evangelical churches, movements, and leaders import from the United States, in exchange among them, is the fight against abortion, the fight against LGBTQ rights, the fight against drugs, which is framed in a very specific way, traditional family values, Christian nationalism, Christian Zionism, which is the love for Israel. All these things are, in many ways, the web that connects all these churches and movements around the region.

So, as much as Bolsonarismo as a movement is transnational, and religion plays an important role in that, the far right in Latin America is born out of transnational forces. And, of course, religion is also a very important point of that process.

Now, we have to make a distinction, however, and not treat all evangelicals as the same thing. Not all evangelicals are in favor of Israel. Not all evangelicals are in favor of Bolsonaro, for that matter. Not all evangelicals love the idea of Trump interfering with Brazilian elections. I would say that nowadays, because of religious values or because of even conservative worldviews, evangelicals vote for Bolsonaro, be it Flávio Bolsonaro the son or Jair Bolsonaro the father, at a 70–30 ratio. So, out of the around 60 million evangelicals that we have in Brazil, some 40 million consistently vote for Bolsonaro.

Some people blame the leaders. Some people say it’s just about these leaders of megachurches in São Paulo, in Rio, and in other urban areas. They are the ones who call the shots, and if we are able to defeat these people, then we’re going to be able to change the minds of the followers. That’s fundamentally wrong.

Of course, leaders have a very big influence on how followers vote. Even when they don’t talk about it explicitly, we have a lot of people who go to the services and who listen to the pastors and the leaders, and they fundamentally agree with that. It’s not about an imposition of vote or political positions; it’s just agreement. This is important because it also explains that maybe the role of leaders is limited, more limited than we think.

There’s an American scholar called Amy Erica Smith from the University of Iowa, and she wrote a book about evangelicals in Brazil. She basically says it’s important to consider the role of evangelical leaders, those who own churches, those who replicate churches, even internationally, but we cannot pretend that voters are not agents of their own decisions. Meaning that evangelical Christians might vote for Bolsonaro not because their leader has told them so, but because they believe in what they’re listening to. They believe in the promises. That’s an important thing. And, of course, what evangelicalism has done to countries like Brazil is not that it has transformed voters into more conservative voters. It’s different. Evangelicalism, because it’s a more outspoken faith, as opposed to Catholicism, has allowed these conservative ideas to flourish and to become more open.

It’s not about changing people’s minds. Brazilians, as much as Turks, as much as Argentinians, as much as whoever else you want to name, most people are conservative in one way or another. Religion is there to enable these conservative ideas to become policy. That’s where we are right now in Brazil.

Bolsonarism Began by Emulating Trump

Supporters of Brazil’s former President (2019–2022) Jair Bolsonaro hold signs during a demonstration in São Paulo, Brazil, on September 7, 2025. Photo: Dreamstime.

This brings us to Trumpism. Donald Trump became an explicit issue in the first-round campaign, with Lula accusing the US president of seeking to influence the election in Bolsonaro’s favor, while Flávio Bolsonaro openly advocated a closer relationship with Trump. How should we understand Trumpism’s influence on contemporary Bolsonarism after the first-round result: as imitation, ideological diffusion, strategic borrowing, or participation in a genuinely transnational populist network?

Assoc. Prof. Guilherme Casarões: I think it’s a transnational thing. It starts out with emulation or imitation. In the beginning, when Bolsonaro decided to run for president back in 2016, that was precisely the time Trump was about to get elected in the United States. And the moment Trump got elected, in November 2016, Bolsonaro started calling himself the Brazilian Trump, or Trump of the tropics. That’s another version of the story.

Of course, the beginning was mostly about emulating Trump’s playbook, because we have to concede something to Trump: his playbook was super successful. It was successful because it tapped into identity, it tapped into people’s fears, it tapped into people’s hate—hate for whatever they hate, either racial hatred or religious bigotry, it doesn’t matter. Trump was able to bring all of these things together into one movement, which was not cohesive, it was not super tight, but it was a loose movement that was able to get him elected in 2016. Bolsonaro attempted the very same things, and it worked. Emulation has paid off.

But emulation is not the whole story, because ever since Bolsonaro got elected, or even slightly before that, we could already notice some degree of circulation of ideas among these movements. Brazil and the United States have the two biggest and most important far-right movements in the hemisphere. We’re talking about the two biggest countries anyway.

The American and Brazilian Far Right Borrow from Each Other

It would be naive to say that everything that the Brazilian far right does is just a copy of what the United States did. If you look at the evolution of the two movements side by side, you’re going to see that there’s a lot of interaction between them. There were times when the Trump movement, or the MAGA movement, also borrowed from some of the strategies played out by Bolsonaro in Brazil. For example, the whole “dictatorship of the courts” argument is an old argument in US politics, but it started out with Brazil and then trickled up to the United States. It’s an interesting thing, because if you analyze these two movements closely, you’re going to see a lot of interaction. At this point, we can safely affirm that it’s a truly transnational movement with a lot of back and forth.

These movements talk to each other, they translate each other’s talking points, they resort to each other’s images at times. It wasn’t rare to see Trump, when outside of power in 2022 and 2023, using some images of Brazil and saying, this is what’s going to happen to the United States if Biden stays in power, or something like that. So, in many ways, there is a degree of interaction.

The interesting thing at this point is that it’s not just about the US and Brazil, because a lot of these things have also been incorporated into some other movements around the hemisphere, Argentina, Colombia, etc. Bernardo de la Espriella, Colombia’s new president, has a good relationship with Trump, but also with the Bolsonaro family. They show up at CPAC (Conservative Political Action Conference) together at times. Eduardo Verástegui of Mexico, who is probably the least likely to win, because Mexico is a very much consolidated political system, and now it’s settled on the left. But he’s friends with Flávio Bolsonaro and Eduardo Bolsonaro, who’s Bolsonaro’s son as well. Eduardo Bolsonaro is a very young former congressman who lost his office because he had spent too much time in the United States, and he still lives in the United States, where he has kept lobbying in favor of the liberation of his father from prison ever since last year, and he’s got the ears of a lot of people in the White House as of now.

It’s interesting to see how these things are articulated and how these things circulate. I’m currently working on this, so that’s probably going to be my next paper or something—on the transnational routes of the Latin American far right. So, it’s not just about the mechanism; it’s also about the origin of these movements and the conditions that have enabled these movements to be considerably successful, if you look at them right now, in power in so many countries of Latin America.

The Workers’ Party Has No Alternative to Lula

Brazil, Lula de Silva.
People shout slogans during an International Workers’ Day demonstration in São Paulo, Brazil, on May 1, 2026. Photo: Dreamstime.

Finally, what does the October 4 first-round result tell us about the evolution of populism in Brazil? With Flávio Bolsonaro leading without Jair on the ballot and Lulism showing signs of weaker electoral dominance, are we moving from charismatic leadership toward more institutionalized populist identities—and what could this mean for Brazilian democracy?

Assoc. Prof. Guilherme Casarões: I don’t think so, and let me explain. Bolsonarism is still very much a populist movement. Of course, the leader now is the son, not the father, but as we’ve mentioned a few times before, the movement still gravitates very much around the image of Jair Bolsonaro. Of course, there might be an evolution, there might be successors outside of the family, and there might be some changes along the way. But the way things are as of right now, it’s a very personalistic and a populist movement in this regard, too.

Meanwhile, the left has a problem in Brazil. Lula might have been a populist very early on. He might have run so many elections, some unsuccessfully, on a populist platform. But Lula can no longer be considered a populist. Because nowadays, when people look at him, what they see is not an agent of transformation, an agent of change. What they see today when they look at Lula is a backward politician, somebody who acts on behalf of a corrupt system, of an outdated model of politics.

So, in many ways, we can draw a comparison between what happened in the United States under Biden and what happened in Brazil under Lula. This is not to say that Lula’s going to lose the second round of elections. Maybe he will, and most likely he will, but I’m not even taking that into account. What I’m trying to say is that what Lula represents today, regardless of whether he gets elected or not, is the establishment. People look at him and they see a failed model right there.

Of course, I understand that some people can be, as we say in Portuguese, chameleons. Some people can just change identities over time; some people can just build new identities from scratch. But Lula has been pretty much the same person ever since the beginning. Now, at 80, people look at him, and they can’t see any expectation of transformation.

Because of that, one of the biggest mistakes that we’ve had, both in the United States and in Brazil—that’s also true for Argentina and perhaps some other countries—is that these countries’ elites on the left, who used to be populist back in the day, or who could have become populist at some point, have failed to construct alternatives. 

The Workers’ Party has no alternative to Lula. This is why he’s running for the fourth term. Very worn down, tired, old, but he’s still the only option. We don’t even have, in Brazil, a Kamala Harris option, which would be, maybe, Fernando Haddad, who’s the former finance minister of Brazil, who already ran in 2018 and lost to Bolsonaro’s father.

Brazil Missed the Chance for a Positive Left-Wing Populism

So, what we have today is a left, a progressive movement in Brazil, that has become, to speak directly to your question, so deeply institutionalized that it cannot really detach itself from the bad things people see in the system itself. As much as we see with the Democratic Socialists of America movement and Abdul El-Sayed and Zohran Mamdani, all these guys—AOC, of course, was the first one to come up with that, and Bernie Sanders, of course, enabling the others—this is something that Brazil needs.

We don’t have a two-party system, so this is probably going to happen as a specific partisan movement in Brazil. But the feeling that I have is that, unfortunately, we have missed the opportunity to consider a positive left-wing populism emerging to counter the right-wing populism that we have so dominant in the country right now.

People.

Demographic Populism: Demography as a Political Battleground 

 Please cite as:
ECPS Staff. (2026). “Demographic Populism: Demography as a Political Battleground.” European Center for Populism Studies (ECPS). October 2, 2026. https://doi.org/10.55271/rp00155



The ECPS Panel on Demographic Populism, titled “Demography as a Political Battleground: Migration, Family, Race, Religion, and Radical-Right Populism” examined how demographic change becomes politically meaningful when transformed into narratives of threat, survival, and belonging. Bringing together contributors to the book titled The Radical Right and Demographic Populism, the discussion showed how migration, fertility, abortion, gender, religion, race, and family are increasingly connected through struggles over who constitutes “the people,” who reproduces them, and whose future is imagined as endangered. Across cases from Europe, Latin America, the United States, and Russia, panelists explored the weaponization of demographic data, the role of emotion and transnational networks, and the effects of demographic narratives on party competition, public policy, and social boundaries. The panel underscored that demographic populism is ultimately less about population numbers than about their political interpretation.

Reported by ECPS Staff

Demographic change is often treated as a background condition of political life: a measurable shift in fertility, migration, age structure, religious composition, or family formation. Yet the ECPS Panel on Demographic Populism titled “Demography as a Political Battleground: Migration, Family, Race, Religion, and Radical-Right Populism”, held online on September 30, 2026, demonstrated that demography becomes politically consequential only when such changes are interpreted, narrated, and connected to broader struggles over identity, belonging, reproduction, and collective survival. 

Bringing together contributors to the book The Radical Right and Demographic Populism, the discussion examined how demographic developments are transformed from social facts into political threats, how apparently separate issues become articulated within a common ideological framework, and what happens when these narratives gain electoral, institutional, or transnational traction. The panel was expertly moderated by Dr. Klaudia Koxha, Postdoctoral Fellow at the University of Lausanne, whose comparative framing and carefully structured interventions consistently connected the speakers’ cases while drawing out the conceptual links among demographic change, populism, political competition, and belonging.

At the center of the discussion was the concept of demographic populism. Rather than reducing radical-right politics to opposition to immigration or cultural change, the panel explored a broader logic in which “the people” are imagined as a population whose continuity is endangered. In this framework, migration, declining fertility, abortion, LGBTQ+ rights, changing gender norms, religion, race, and family policy can be linked through a common question: who constitutes the legitimate people, who reproduces them, and which groups or institutions are portrayed as threatening their future? Professor Oscar Mazzoleni emphasized that this perspective shifts attention from sovereignty and prosperity toward survival and reproduction, while Associate Professor Alberta Giorgi highlighted the active weaponization of demographic change through fear, discursive articulation, and claims to scientific or cultural authority.  

The comparative breadth of the panel revealed that this political logic takes markedly different forms across national and regional contexts. Professor Reinhard Heinisch showed how, in Austria, demographic categories become cultural and civilizational categories through party competition and the construction of Muslims as a threat to national continuity. Professor Carlos de la Torre demonstrated that in Latin America demographic politics cannot be understood primarily through migration, since race, gender, sexuality, mestizaje, and the politics of the family have long been central to populist constructions of “the people.” Professor Carol Mason, meanwhile, traced how anti-abortion movements in the United States and post-Soviet Russia have mobilized the “unborn” as a collective symbol of national and racial futures, showing how demographic anxieties circulate through transnational networks and religious-political alliances.

Across these cases, a central conclusion emerged: demographic populism is not simply about numbers. It is about the political interpretation of numbers and the selective construction of demographic realities. Population statistics, fertility rates, migration flows, and family structures acquire political meaning when they are woven into narratives of decline, replacement, dispossession, or moral disorder. Such narratives may then reshape party competition, public policy, institutional agendas, social alliances, and even definitions of citizenship and belonging. The panel therefore situated demographic populism not as a marginal subfield of radical-right politics, but as a potentially powerful framework for understanding how contemporary struggles over nation, religion, race, gender, and reproduction are increasingly fused into competing visions of the future of “the people.”   

 

Dr. Koxha: Demographic Populism Connects Migration, Reproduction, Religion, Race, and the Politics of Belonging

In her opening remarks, Dr. Klaudia Koxha, Postdoctoral Researcher at the University of Lausanne, introduced the ECPS Panel on Demographic Populism by situating the discussion within the recently published volume The Radical Right and Demographic Populism, which she co-edited with Professor Oscar Mazzoleni and which appeared with Manchester University Press in July 2026.

Rather than presenting the volume as a conventional sequence of chapter summaries, Dr. Koxha explained that the panel was deliberately organized around comparative questions cutting across the book’s diverse cases. This approach reflected one of the volume’s central analytical premises: issues such as migration, fertility, abortion, gender, LGBTQ+ rights, religion, race, and family are frequently discussed as separate domains, yet within radical-right politics they often become interconnected through a broader struggle over population, belonging, and collective continuity. The key questions therefore concern who constitutes “the people,” who reproduces that community, how its composition is understood to be changing, and which actors or developments are represented as threats to its future.

Dr. Koxha emphasized that the concept of demographic populism seeks to move beyond treating demographic developments as objective trends that automatically generate political consequences. Declining fertility, increased migration, changing religious composition, or evolving understandings of gender and family do not in themselves become political crises. What matters analytically is the political work through which such developments are interpreted, connected, dramatized, and transformed into narratives of demographic anxiety and collective threat.

She then introduced the panelists and highlighted the comparative breadth of their contributions. Professor Oscar Mazzoleni examines Fratelli d’Italia and the adaptation of demographic fears and “great replacement” narratives as the party moves from the margins into government. Professor Alberta Giorgi analyzes the online circulation and normalization of replacement narratives in Italy and France, particularly the legitimizing role of statistics, science, and demographic expertise. Professor Carol Mason focuses on transnational anti-abortion mobilization connecting the United States and Russia, showing how reproductive anxieties intersect with gender and broader radical-right projects. Professor Carlos de la Torre contributes a historical Latin American perspective on the incorporation of race, gender, sexuality, and family into different populist waves. Professor Reinhard Heinisch examines the Austrian Freedom Party’s shift from anti-clericalism toward cultural Christianity in constructing Muslims and immigration as questions of national and demographic belonging.

Dr. Koxha concluded by inviting Professor Mazzoleni to elaborate on why these diverse political struggles can productively be understood through the common lens of demographic populism and what this concept contributes to both theoretical and empirical debates.

Prof. Mazzoleni: Demographic Populism Reframes the Politics of “the People” Around Survival, Reproduction, and Belonging

Professor Oscar Mazzoleni framed demographic populism as a form of populist politics in which the central concern is not only the sovereignty or prosperity of “the people,” but their perceived survival and reproduction. While populist discourse often identifies enemies who allegedly undermine popular power or material well-being, demographic populism casts certain actors and social changes as threats to the continued existence of the people understood through national, racial, or religious belonging.

Within this framework, issues such as LGBTQ+ rights, homosexuality, abortion, and changing family structures can be represented as challenges to biological reproduction. The traditional family therefore occupies a central position, whether imagined as Christian, white, or nationally defined. It becomes not merely a cultural institution but a demographic and political pillar through which the continuity of the people is supposedly secured.

Professor Mazzoleni stressed that these claims vary across contexts and actors and should be examined through both demand-side and supply-side dynamics. A key contribution of the concept is to challenge the tendency to treat religion, race, immigration, sexuality, and family as separate cultural issues. Instead, demographic populism connects them through a common logic of population, reproduction, and belonging. From this perspective, radical-right opposition to multiculturalism, cosmopolitanism, and changing gender norms may form part of a broader political project centered on defending the traditional family and preserving an imagined national, religious, or racial community against perceived demographic transformation.

Dr. Koxha noted that Prof. Mazzoleni’s intervention provided the conceptual starting point needed to move the discussion forward. She then shifted the panel from the concept to the cases, asking how demographic change becomes political in the first place. Dr. Koxha stressed the premise that demographic change does not automatically become a political crisis. She pointed specifically to declining fertility, migration, changing religious composition, and changing family structures, and asked what has to happen for such developments to be transformed into political threats. She also asked what the individual cases examined by the panelists reveal about this process. Dr. Koxha then invited Professor Alberta Giorgi to respond first, giving her the floor.

Assoc. Prof. Giorgi: Demographic Change Becomes Political Through Weaponization and Cultural Resonance

Alberta Giorgi is an Associate Professor in Sociology of Culture and Communication at the University of Bergamo.

Associate Professor Alberta Giorgi argued that demographic shifts do not constitute crises in themselves. Rather, they become politically consequential when political actors actively transform them into threats. Drawing on the comparative cases she analyzed, Professor Giorgi identified the active weaponization of demography as a first crucial step. This involves political actors reframing demographic developments through a politics of fear and translating policy challenges into apocalyptic scenarios. Demography therefore becomes politically charged when it is deliberately presented as a source of danger.

A second element concerns discursive articulation. Professor Giorgi emphasized that different narratives must be brought together and connected in ways that make demographic change meaningful within a broader political frame. For such narratives to be effective, however, they must also achieve cultural resonance. She explained that this cultural resonance can be constructed in different ways. In the cases she examined, it is built partly through references to science and figures of authority, but also through longer-term processes of cultural change. These processes gradually reshape what can be said publicly and how it can be said.

Professor Giorgi described this as a long-term metapolitical project. Through such processes, demographic developments are progressively transformed into perceived demographic threats. She summarized the mechanism in two central dynamics: the active weaponization of demography and the transformation of the cultural boundaries of what can legitimately be articulated in public discourse.

Dr. Koxha highlighted one point in particular from Professor Giorgi’s intervention: the importance of discursive articulation. Dr. Koxha emphasized that demographic developments have to be interpreted, narrated, and given political meaning before they can function as political threats. Building on this point, she shifted the discussion to Professor Reinhard Heinisch and the Austrian case. She noted that, in Austria, demographic change intersects particularly strongly with religion and immigration. Dr. Koxha therefore asked how the process of transforming demographic change into a political threat operates in this specific national context.

Prof. Heinisch: Demographic Change Becomes Political When It Is Reframed as a Civilizational Threat

Professor Reinhard Heinisch strongly endorsed the preceding argument that demographic change is not inherently political. Drawing on the Austrian case, he argued that it becomes politicized when demographic categories are transformed into cultural and civilizational categories. Professor Heinisch stressed that this process does not follow automatically from immigration numbers. Austria experienced a significant increase in its Muslim population, yet politicization did not coincide directly with that demographic change. Instead, there was a lag. The issue became politically salient when the radical-right Freedom Party (FPÖ) chose to make it a central theme of party competition and when the Conservative Party subsequently decided to compete on similar terrain.

He noted that earlier opportunities to politicize the growth of the Muslim population had existed but were not taken up. Politicization therefore depended on specific circumstances of party competition and particular political actors. Professor Heinisch explained that demographic change is then reframed as a zero-sum process. An increase in immigrants or Muslims is translated into identity markers, which are subsequently presented as threatening the native population. Populism enters through the construction of a people portrayed as endangered, losing sovereignty, and facing collective decline.

This produces a symbolic distinction between native and non-native Austrians, or between the “real people” and those depicted as not fully belonging. In this way, demographic change is reinterpreted as a threat to the civilization of the native population. Professor Heinisch therefore emphasized the strongly discursive character of this radical-right reframing process.

Dr. Koxha highlighted the recurring themes emerging from the discussion, particularly the role of political parties and party competition in determining when and how demographic issues become politically mobilized. She noted that the Austrian case showed why a topic that had previously remained politically marginal could later become salient under specific competitive conditions. Dr. Koxha also emphasized that this process involved not only the framing and legitimation of demographic fears, but also the construction of religious and cultural difference in connection with migration and immigrants from particular backgrounds.

She then turned to Professor Carlos de la Torre, explaining that his chapter offered an opportunity to complicate the discussion further. Unlike the European cases considered so far, mass migration is not a central organizing political issue in the Latin American cases he examines. Dr. Koxha therefore posed a comparative question: if immigration is not performing the same political function in these contexts, what other processes transform demographic questions into political questions?

Prof. de la Torre: Latin America Shows That Demographic Politics Can Center on Race and Gender Without Mass Migration

Professor Carlos de la Torre situated the Latin American experience within the longer history of populism in the region. He noted that while Latin America has experienced populism in government and as a regime form since the 1930s, 1940s, and 1950s, as well as earlier neoliberal forms of right-wing populism, the newer radical-right populism associated with figures such as Jair Bolsonaro represents a more recent development.

Professor de la Torre explained that, rather than applying categories developed primarily for European cases, his chapter compares contemporary radical-right constructions of race and gender with the ways these issues were articulated in earlier Latin American populist experiences. His central finding is that race, gender, and sexuality have long been politicized in the region, but that the forms and meanings of this politicization have changed considerably over time.

To illustrate this, he turned first to Peronism in Argentina during the 1940s and 1950s. Argentina had historically imagined itself as a predominantly white and European nation. Under Perón, however, race was politicized in a more inclusionary manner, with greater recognition of Indigenous legacies and of a national identity rooted in racial and ethnic mixing. Peronist supporters themselves were often described through racialized labels such as “Black Peronists” or “Cabecitas Negras,” even when they were not Black but Indigenous, Mestizo, or perceived as non-white.

Professor de la Torre emphasized, however, that this model of racial mixing was itself complex because it could obscure the distinct experiences and identities of Indigenous and Black populations. He contrasted this earlier inclusionary construction with contemporary radical-right politics in Brazil. Jair Bolsonaro, he argued, invoked the idea of Brazil as a “racial democracy” to question demands for racial equality by Afro-Brazilians. In this formulation, the very claim that racial mixing has eliminated racial divisions can be used to deny the need for group-based recognition and redistribution.

For Professor de la Torre, the key analytical point is therefore that demographic politics in Latin America cannot be reduced to migration. Race itself has been repeatedly reconstructed and politicized in different ways, shifting from more inclusionary populist narratives of racial mixing toward more exclusionary uses of the myths of racial democracy and mestizaje.

Dr. Koxha noted that questions of race, gender, and sexuality also become sites through which “the people” are constructed and defended, but that this occurs in ways that differ significantly from the European cases discussed earlier. Dr. Koxha highlighted in particular Professor de la Torre’s reference to more inclusionary forms of populist construction in Latin America. She then connected the discussion of race to the question of reproduction itself. 

Turning to Professor Carol Mason, Dr. Koxha shifted the focus toward transnational anti-abortion mobilization. She noted that Mason’s chapter addresses questions of who is considered wanted or unwanted in reproductive terms and asked how narratives of demographic change become politically meaningful within this transnational context. Her question therefore introduced a new dimension to the discussion: how demographic anxieties are shaped and mobilized not only within national political settings, but also through transnational linkages in anti-abortion activism.

Prof. Mason: Anti-Abortion Politics Turns Demographic Anxiety into a Struggle Over the Future of “the People”

Professor Carol Mason.
Carol Mason is Otis A. Singletary Chair in the Humanities and Professor at University of Kentucky, US.

Professor Carol Mason situated contemporary anti-abortion politics within a much longer history of demographic anxiety in the United States. She argued that fears of demographic decline have shaped anti-abortion mobilization for decades and have repeatedly intersected with different currents of the radical right.

Professor Mason traced these anxieties back at least to the 1970s, pointing to anti-abortion figures such as Father Paul Marx, founder of Human Life International. She emphasized that demographic fear within anti-abortion activism has long had an international dimension. In the United States, however, the roots extend even further, to early twentieth-century nativist fears of “race suicide,” which were often framed around the claim that white women were not having enough children at a time of increased immigration.

She noted that such anxieties are frequently expressed through discussions of birth rates, especially declining birth rates among white women. Yet this framing, she stressed, can be misleading if mortality rates are ignored. In a country marked by substantial health disparities, understanding demographic change also requires attention to maternal mortality as well as fertility.

Professor Mason then turned to the role of conservative media in making demographic anxieties emotionally resonant. She highlighted the 2008 film Demographic Winter as a recent articulation of these fears, linking it to an earlier anti-abortion film, Whatever Happened to the Human Race?, featuring Christian intellectual Francis Schaeffer and physician C. Everett Koop. Both films, she observed, combined supposed expert authority with highly emotional visual techniques.

A particularly striking device involved images of children disappearing from otherwise idyllic settings. In one case, a playground swing remains in motion after the child has vanished; in another, children visually dissolve from the frame. For Professor Mason, these images symbolically represent fears that white progeny are being erased.

Her broader argument was that anti-abortion rhetoric helps create a bridge to right-wing populism by presenting the unborn not simply as individual lives, but as a collective embodiment of the future of “the people.” Demographic change can then be framed as imperiling that collective future. In this way, reproduction becomes connected to racialized anxieties, population decline, and broader radical-right narratives about who belongs, who should reproduce, and whose future is imagined as being under threat.

Dr. Koxha reflected on Professor Mason’s discussion by highlighting the concept of the “unborn” as particularly revealing. She noted that, in Mason’s account, the unborn can represent contrasting possible futures: both the baby that is desired and the one that is not. In this sense, Dr. Koxha suggested, the unborn can operate as a kind of floating signifier within demographic and political narratives.

She also emphasized Mason’s distinction between declining birth rates and the omission of mortality rates. For Dr. Koxha, this illustrated how political actors and transnational networks construct selective narratives by foregrounding one part of a demographic story while leaving other dimensions aside. She connected this process to a broader tendency within populism, and radical-right populism in particular, to simplify more complex social phenomena.

Dr. Koxha then turned back to Professor Oscar Mazzoleni and the case of Fratelli d’Italia. She highlighted how demographic anxieties, immigration, and replacement narratives converge within a party-political setting. Her question focused particularly on how demographic developments continue to be transformed into political threats when a party moves from the political margins into government while retaining a strong ideological legacy.

Prof. Mazzoleni: Governing Radical-Right Parties Balance Demographic Radicalization with Strategic Moderation

Professor Oscar Mazzoleni focused on the challenge radical-right parties face once they enter government and gain the capacity to implement policies related to natality, fertility, and demographic change. He argued that this governmental role is crucial for understanding both the impact of demographic populism and the ways demographic transformations continue to be politicized.

Professor Mazzoleni noted that radical-right actors frequently frame demographic change as a threat to the centrality of native, white, and often Christian populations. Yet the form and intensity of this politicization vary according to national context and political actors. In the Italian case, he highlighted the tension faced by a party that must govern while also maintaining a radical ideological identity.

This creates what he described as a form of calculated ambivalence. Political leaders may invoke fears associated with the “great replacement” while simultaneously distancing themselves from the conspiratorial implications of that narrative. In this way, demographic transformation can be presented as a factual or structural concern, while the more explicitly radical-right interpretation is denied or softened. The result is an ability to appear moderate in one register while continuing to mobilize radical themes in another.

Professor Mazzoleni emphasized that this strategy is particularly important in the context of major demographic transformations, including changing balances between younger and older generations. Such structural changes have direct implications for policymaking, but radical-right parties seek to reinterpret them politically in ways that maintain mobilization and ideological continuity.

The broader challenge, he argued, is one of political survival. Radical-right parties in government must remain connected to their core constituencies while also reaching wider audiences. They therefore have to manage what he described as “the two sides of the moon”: on one side, gaining respectability within the political establishment, including at the European level; on the other, preserving a radical identity through discourse and public policy. This tension, he suggested, is central to understanding how demographic populism operates once radical-right parties move from opposition into government.

Dr. Koxha closed the first round by emphasizing the role of political actors and movements in constructing and circulating demographic narratives. She highlighted two mechanisms that had emerged from the discussion: selective framing, whereby only part of a broader demographic story is foregrounded, and what Professor Oscar Mazzoleni described as “calculated ambivalence.”

Dr. Koxha stressed that demographic reality alone does not determine political salience. Returning to a point raised by Professor Heinisch, she noted that similar demographic conditions do not always become politicized in the same way. This, she suggested, raises a broader question about whether similar political narratives can gain traction under very different demographic circumstances.

She therefore underscored the distinction between demographic change itself and its political interpretation, noting that complex demographic developments are often simplified through political narration. With this distinction established, Dr. Koxha introduced the second round of the panel, shifting attention from how demographic developments become politicized to what connects these different political struggles. She then invited Professor Carlos de la Torre to begin.

Prof. de la Torre: Radical-Right Populism Mobilizes Nostalgia to Defend Family, Hierarchy, and an Idealized Social Order

Professor Carlos de la Torre.
Carlos de la Torre is a Professor at the Centre for Latin American Studies, University of Florida.

Professor Carlos de la Torre argued that what connects many of the political struggles examined across the Americas is a nostalgia for an idealized past. Drawing on both Latin American and United States cases, he described this imagined past as one in which religion occupied a stronger social position, gender roles were clearly defined, and racial and social hierarchies were more firmly established.

Professor de la Torre emphasized that this nostalgia centers on a hierarchical vision of society. Men and women are assigned traditional roles, while racial and other minorities are expected to remain within clearly defined social boundaries. In this sense, the different political struggles are linked by an effort to restore or defend a social order perceived as having been destabilized.

Turning to gender, he identified the defense of the traditional heterosexual patriarchal family as a particularly important source of mobilization. He argued that radical-right actors have constructed “gender ideology” as a common enemy capable of bringing together opposition to sex education in schools, same-sex marriage, adoption by gay and lesbian couples, and non-binary gender identities. These issues are framed as components of a single project allegedly threatening the nuclear family. Professor de la Torre also highlighted the role of Catholic intellectuals and other conservative thinkers in developing and circulating this framework.

On race, he noted that Latin American radical-right narratives often draw on claims that the region possesses its own distinctive racial model, expressed through ideas such as mestizaje and racial democracy. Within this framing, racism is either denied or attributed to activists accused of importing foreign ideologies that divide society. For Professor de la Torre, these narratives converge around a common political logic: opposition to what are presented as alien ideas that divide populations along racial, gender, and sexual lines, combined with the defense of family, hierarchy, and an idealized social past.

Dr. Koxha highlighted how Professor de la Torre’s case showed that defining “the people” also involves ideas about legitimate families, gender relations, and racial identities. She then returned to the European context, inviting Professor Alberta Giorgi to examine how immigration and reproduction become linked through replacement narratives, and how these connections construct the image of a threatened people.

Assoc. Prof. Giorgi: Replacement Narratives Link External Migration and Internal Reproductive Threats

Associate Professor Alberta Giorgi examined how replacement narratives connect immigration, reproduction, gender, and sexuality within a broader demographic framework. Drawing on a comparison between Italy and France, she noted that the specific discourse varies across the two cases, but that the underlying logic of replacement remains similar.

Professor Giorgi explained that society is framed through a nativist perspective in which migration is constructed as an external demographic threat. Migrants are portrayed as having supposedly higher birth rates and, because they are positioned as not fully belonging, their reproduction is represented as contributing to the displacement of the native population.

She added that migrants can also be constructed as a sexual threat. This may involve fears of seduction or sexual relations with members of the native population, introducing an explicitly racialized dimension into the narrative.

Alongside this external threat, Professor Giorgi identified an internal one. LGBTQI+ rights, abortion rights, and other gender-related issues are presented as forces that allegedly weaken the reproductive capacity of society. In replacement narratives, these internal and external threats are therefore connected through a shared concern with reproduction.

Professor Giorgi also highlighted an important shift in the interpretation of demographic data. In the Italian case in particular, figures referring to the population living in Italy may be reinterpreted as if they referred only to Italians. This transformation of meaning allows demographic statistics themselves to be reframed through a nativist lens.

She emphasized that these different strands are brought together through a broader discursive articulation linking external and internal threats to reproduction. Professor Giorgi pointed to the struggle against so-called “gender ideology” as another important mechanism connecting these issues. She traced the origins of the concept to the Vatican and the Catholic Church before its subsequent adoption by political actors. In this sense, the contemporary discourse has a broader genealogy and infrastructure through which ideas about migration, sexuality, reproduction, and demographic decline become interconnected within a common political framework.

Dr. Koxha highlighted the striking connection between who enters a population and who reproduces it from within, linking this dynamic to the broader theme of demographic replacement running throughout the volume. She then turned to Professor Oscar Mazzoleni and Fratelli d’Italia, emphasizing the party’s tension between governing responsibility and its radical-right ideological legacy. Dr. Koxha asked who constitutes “the people” at the center of its narrative and in whose name demographic anxieties are articulated.

Prof. Mazzoleni: Defending the “True People” Against Demographic Replacement

Professor Oscar Mazzoleni identified the people at the center of Fratelli d’Italia’s demographic narrative as the Italian nation imagined in explicitly native terms. The perceived threat of “great replacement,” he explained, is closely connected to immigration and to wider anxieties about Italy’s “demographic winter” and population decline.

Within this framing, the population understood to be at risk is composed primarily of white, Italian, and Christian citizens. The perceived demographic threat is associated particularly with Islam and immigration from Africa. Professor Mazzoleni presented this as part of a broader European pattern in which demographic transformation is politicized through the defense of a native or “true” people. He linked this construction to the familiar radical-right triad of family, God, and nation, through which demographic concerns are incorporated into a broader ideological project of protecting national continuity and belonging.

Professor Mazzoleni also introduced a historical dimension, arguing that contemporary scholarship should look more systematically beyond the present. He noted that similar arguments concerning population, national survival, family, and demographic threat were already prominent in the early twentieth century and were strongly connected with fascist movements. For the Italian case especially, he stressed that understanding contemporary demographic populism therefore also requires attention to these historical continuities.

Dr. Koxha highlighted Professor Mazzoleni’s historical point, stressing that demographic narratives are not entirely new but can recirculate across different periods. She linked this to the earlier question of how political actors selectively use demographic conditions to construct narratives that do not necessarily capture the full complexity of reality.

Dr. Koxha also returned to Professor Alberta Giorgi’s observation about demographic data, emphasizing how statistics about populations can be transformed into claims about specific national communities such as Italians. This showed, she argued, that “the people” are not merely a numerical population but are culturally and normatively defined. She then turned to Professor Reinhard Heinisch, asking how religious and national belonging intersect in Austria, particularly despite the country’s increasing secularization.

Prof. Heinisch: Demographic Populism Defines the Boundaries and Reproduction of “the People”

Professor Reinhard Heinisch is a leading expert on Austrian politics from the University of Salzburg.

Professor Reinhard Heinisch began by reinforcing Professor de la Torre’s emphasis on nostalgia. Referring to a recent Freedom Party (FPÖ) poster proclaiming “the past, just better,” he argued that radical-right politics often constructs an idealized past designed to generate emotional aspiration. He then identified three components linking the different issues discussed in the volume. First, they all concern the boundaries and reproduction of “the people.” Immigration raises questions about who enters the community, while family, fertility, gender, and sexuality concern how the community reproduces itself and preserves continuity.

Second, Professor Heinisch noted that classical populism revolves around an antagonism between “the people” and “the elite.” In the cases examined in the volume, however, a third actor is also present: a constructed cultural “other” portrayed as an enemy or threat.

Third, these dynamics allow demographic populism to extend across multiple political domains. Immigration determines who enters; religion defines cultural belonging; family and fertility shape questions of reproduction; and gender and sexuality become linked to cultural continuity, moral order, and the future.

The Austrian case, Professor Heinisch argued, demonstrates particularly clearly that “the people” cannot simply be equated with citizens. It is a more complex category produced at the intersection of demographic, cultural, religious, and moral boundaries.

He concluded that the radical right’s ability to dominate demographic debates enables it to intervene across all these areas simultaneously. This creates a significant challenge for other political parties, which often struggle to compete on terrain already strongly shaped by radical-right narratives.

Dr. Koxha reflected on Professor Heinisch’s intervention by emphasizing the complexity of belonging across race, religion, and culture. She noted that an immigrant or person of color who is Christian may still be understood as culturally belonging, while a white Muslim may occupy a more ambiguous position. For Dr. Koxha, this showed how racial and religious identities are filtered through broader cultural definitions of belonging. She then extended the discussion to the transnational politics of reproduction, inviting Professor Carol Mason to explain the role of religion, particularly Christianity, in connecting these issues within a common political struggle and in defining the people claimed through that process.

Prof. Mason: The “Unborn” as a Collective Future Linking Anti-Abortion Politics, Racial Anxiety, and Christian Nationalism

Professor Carol Mason focused on the symbolic role of the “unborn” as a representation of “the people” and their imagined future. Rather than treating the unborn solely as an individual figure within anti-abortion rhetoric, she argued that different sectors of the right have deployed it collectively, enabling demographic fears to be articulated through both religious and secular registers.

To illustrate this dynamic in the United States, Professor Mason turned to Randall Terry, founder of the militant anti-abortion organization Operation Rescue in the 1980s. The organization became known for direct-action tactics at reproductive healthcare clinics, including blockading entrances, attempting to dissuade patients from entering, and using forms of physical noncompliance when confronted by police. Although such tactics resembled methods associated with the American civil rights movement, Terry explicitly distanced Operation Rescue from that tradition.

Professor Mason highlighted instead the religious language through which Terry justified such activism. He presented the United States as facing imminent divine punishment because of abortion and described activists as acting on behalf of “our children and their futures.” For Mason, this formulation reveals how the unborn become more than individual fetuses: they operate as a collective symbol of the future of “the people.”

She then drew attention to the striking proximity between this rhetoric and the white-power slogan known as the “14 Words,” written by David Lane during roughly the same period, which similarly invokes securing a future for white children. Professor Mason used this parallel to demonstrate how language concerning children, futurity, reproduction, and collective survival can travel across different sectors of right-wing politics.

She then extended the analysis beyond the United States, arguing that the use of the unborn as a collective representation of the future of a nation or race was exported into post-Soviet Russia. Drawing on an example discussed by Kristina Stoeckl, Professor Mason described a Russian anti-abortion reinterpretation of the socialist slogan “Proletarians of the world, unite!” Through a purported derivation of proletariat from the Latin prolis, meaning offspring, the slogan was recast as if it contained an originally anti-abortion message. This reinterpretation was accompanied by the claim that abortion had been legalized in the Soviet Union by Jewish doctors.

Professor Mason characterized this as an anti-Semitic and revisionist reworking of political language. In her account, it illustrates how the unborn can be mobilized as imagined future offspring in the construction of Christian-national populism, connecting reproduction, religion, nationalism, and demographic survival across transnational political contexts.

Dr. Koxha observed that the discussion had demonstrated how extensively the concept of “the people” operates across the cases. It may refer to a nation, a cultural, racialized, religious, or civilizational community, or even to a population imagined through its future reproduction. Despite these different manifestations, she identified a common political logic: the construction of an “us” and a “them,” accompanied by a sense of incompatibility and competing imagined futures.

Dr. Koxha then introduced the panel’s third round, shifting attention from the construction of demographic threats to their consequences once such narratives gain political traction. She asked how demographic populism shapes political mobilization, alliances, public debate, ideas of rights and belonging, and potentially institutions and policy. She invited Professor Oscar Mazzoleni to begin by reflecting on what his case reveals about these broader political consequences.

Prof. Mazzoleni: Radical-Right Parties Turn Demographic Policy Constraints into Fuel for Permanent Campaigning

Professor Oscar Mazzoleni.
Oscar Mazzoleni is a Professor in Political Science and Political Sociology at the University of Lausanne.

Professor Oscar Mazzoleni argued that one of the most important next steps in the study of demographic populism is to move beyond discourse, framing, and political communication toward a more systematic examination of public policy. He explained that the volume opens a broader research agenda by bringing together different national contexts, methodological approaches, and perspectives from both the supply and demand sides of politics. However, he stressed that understanding demographic populism also requires closer attention to whether radical-right parties, leaders, and social movements are actually able to translate demographic narratives into concrete policy.

Professor Mazzoleni underlined that there is no automatic connection between rhetoric and implementation. Political parties may emphasize natality, fertility, family, immigration, and demographic decline in their discourse, but the crucial question is whether they can transform these priorities into effective policy instruments.

He referred to Hungary under Viktor Orbán as an instructive case in which governments have attempted to implement policies explicitly linked to family support and demographic concerns. He also returned to the Italian case, emphasizing the challenge of moving from rhetorical commitments to reforms capable of addressing what radical-right actors describe as the “demographic winter.” This may involve natality policies, financial support for families, and measures intended to place the family more centrally within public policy, alongside restrictive approaches to immigration.

Professor Mazzoleni stressed that implementation itself can become politically significant when such policies fail to produce the expected results or encounter institutional and structural constraints. In these circumstances, radical-right actors may explain the difficulties by identifying external enemies or obstacles, including European institutions, political competitors, or other actors portrayed as preventing them from carrying out their agenda.

In this sense, policy limitations can themselves be incorporated into populist discourse. The inability to fully implement demographic policies may be reframed as evidence that hostile forces are obstructing the will of the people. Professor Mazzoleni concluded that this dynamic contributes to a form of permanent campaigning. Even when radical-right parties hold significant governmental power, they can continue to mobilize supporters by presenting themselves as engaged in an ongoing struggle against forces allegedly undermining their demographic and family-oriented political project.

Dr. Koxha highlighted Professor Mazzoleni’s point that the volume aims to open a broader research agenda. She noted that governing creates opportunities to pursue demographic policies but also exposes parties to institutional constraints, particularly within the European Union. Dr. Koxha then shifted the focus beyond parties in government or opposition, asking what happens when political actors operate through transnational networks and organizations. She invited Professor Carol Mason to examine the political consequences of successfully connecting and circulating demographic narratives across borders.

Prof. Mason: Anti-Abortion Networks Turn Demographic Anxiety into Transnational Political Power

Professor Carol Mason argued that deploying the unborn as the imperiled future of the nation can contribute to major political transformations. In her chapter, she examines this dynamic through the shift from the Soviet Union to the post-Soviet clericalization of Russia, emphasizing the central role of abortion in that process.

Professor Mason noted that the Soviet Union had a complex history of abortion policy. It decriminalized abortion in 1920, later banned it, and then decriminalized it again in 1955. Unlike the 1973 legalization of abortion in the United States through Roe v. Wade, she argued, abortion in the Soviet context had become close to a universal experience for many women and was often treated as a practical necessity rather than primarily as an expression of individual reproductive choice. Debates over abortion policy were also repeatedly framed through demographic concerns.

Professor Mason stressed, however, that accounts focusing on Russian demographic debates often overlook the sustained involvement of the global anti-abortion movement, particularly support from the United States beginning in the 1990s. She identified the World Congress of Families (WCF) as a particularly important institutional vehicle in this process.

Founded in the mid-1990s through cooperation between American and Russian academics concerned with demographic change, the WCF developed recurring international conferences where different right-wing actors could establish connections. Over time, Professor Mason explained, these networks facilitated the circulation of shared ideologies, tactics, and resources linking Russian Orthodox actors with American Republicans, theocratic groups, and white supremacist currents.

She also noted that the WCF has operated beyond Europe and Russia, using populist and sometimes neocolonial language in campaigns against reproductive rights in African contexts. It became part of a broader international network encompassing overlapping ambitions associated with illiberal politics, theocratic governance, and hypercapitalism.

Professor Mason emphasized that the origins of this network should not be understood only through later anti-gender mobilization. Anti-abortion activism, she argued, was present from the outset. Citing Neil Datta’s work, she noted that leaders of national anti-abortion movements were among those who established Christian micro-parties and subsequently sought influence within mainstream center-right parties.

For Professor Mason, this history matters because opposition to abortion has functioned not only as a political objective but also as a mobilizing strategy. By presenting abortion as part of an apocalyptic demographic struggle over cultural survival, transnational anti-abortion networks have helped create political alliances and narratives that have benefited broader repressive right-wing movements.

Dr. Koxha noted that political traction does not necessarily mean electoral success alone. It can also involve building infrastructures, alliances, and repertoires through which ideas travel across movements and political arenas. She then invited Professor Reinhard Heinisch to explain what consequences follow when demographic and religious threat narratives gain traction in Austria and move from party politics into the institutional sphere.

Prof. Heinisch: Demographic Narratives Reshape Party Competition, Policy, and Belonging

Professor Reinhard Heinisch identified three principal consequences when demographic narratives gain political traction: they restructure party competition, transform public policy, and alter public perceptions.

First, he pointed to the Austrian party system, where immigration and Islam became increasingly salient political issues. The Conservative Party had previously regarded Austrian Muslims as potential allies against secularism and had maintained links with Muslim communities. Once the radical right successfully reframed Islam and immigration as demographic and cultural threats, however, conservatives faced pressure to adjust their own political messaging.

Second, Professor Heinisch emphasized the impact on public policy. He referred to debates surrounding headscarves, the teaching of Islam in schools and universities, and broader questions involving security and secularization. These examples demonstrated how demographic narratives can move beyond rhetoric and influence institutional and policy agendas.

Third, he highlighted changes in public perception. Drawing on Austrian survey data over roughly two decades, Professor Heinisch noted an increasing perception that Muslims are not fully compatible with the European way of life. He argued that these shifts parallel changes in public debate and can be traced across successive election cycles.

Professor Heinisch concluded that once demographic narratives become politically successful, their effects extend well beyond elections. They can reshape institutions, public discourse, policy priorities, and the social boundaries through which belonging is defined.

Prof. de la Torre: Demographic Enmity Enables New Religious and Cross-Class Coalitions

Professor Carlos de la Torre emphasized the political consequences of constructing groups as enemies of “the people,” the nation, or the family. He argued that such antagonistic narratives can produce alliances among actors who may previously have been divided or even hostile toward one another. In the Latin American context, he pointed in particular to the convergence of right-wing Catholics and Evangelicals. Religious discourse, he suggested, can provide a common framework through which these groups are brought together around the defense of the family and the nation against allegedly threatening forces.

Professor de la Torre also stressed the class dimension of this process. Historically, he noted, the political right has often struggled to secure the support of poorer sectors of society. However, when political conflict is reframed around the defense of the family, opposition to perceived cultural enemies, or protection of the nation, these issues can help construct a broader coalition that extends beyond traditional middle- and upper-class constituencies.

In this sense, demographic and moral narratives can facilitate the formation of multi-class political alliances. By presenting politics as a struggle against actors said to threaten family, nation, or social order, radical-right movements can transcend older divisions and incorporate poorer voters into coalitions organized around cultural and religious concerns rather than primarily economic ones.

Q&A Session

Dr. Valeria Reggi: The “Natural Family” as a Discursive Boundary of Belonging

Dr. Valeria Reggi (second from right) at the ECPS Civilizational Populism Conference at the University of Warsaw in May 2025. Photo: Muhammed Gemi.

During the Q&A session, Dr. Valeria Reggi drew attention to the role of “naturalness” in the political discourse of Fratelli d’Italia and the League. Speaking from the perspective of linguistics and discourse analysis, she argued that the idea of the “natural family” functions as an important way of defining the legitimate in-group.

Dr. Reggi noted that the traditional heterosexual family—composed of a man and a woman, potentially with children—is frequently represented as natural and therefore commonsensical. In this framing, political discourse constructs a contrast between what is presented as naturally belonging to the national community and what is implicitly positioned outside it.

She suggested that this language becomes particularly significant as radical-right parties seek to present themselves as more moderate and appeal to broader electorates. Rather than relying on explicitly racialized distinctions, political actors may use the language of naturalness as a more indirect or euphemistic way of defining legitimate belonging.

Dr. Reggi connected this discourse to an image of Italy as culturally Christian and predominantly white, while also questioning the stability of such racial categories. Drawing on her own experience of being classified as “white other” while studying in the United Kingdom, she emphasized the ambiguity of what “white” itself means.

Her intervention therefore centered on how categories of family, race, Christianity, and national belonging can be reconfigured through appeals to what is presented as “natural” in a particular place and moment. She invited the panelists to reflect further on how this discourse operates politically.

Prof. Giorgi: Naturalizing the Family and Recasting Radical-Right Claims as Common Sense

Professor Alberta Giorgi agreed with Valeria Reggi’s emphasis on the political significance of “naturalness.” She argued that the normalization of radical-right discourse is closely connected to the naturalization of the family and to presenting particular ideas as simple “common sense.”

In this process, the traditional family is framed as natural, while political claims surrounding it are recast as self-evident and socially normal. Professor Giorgi described this as part of a broader hegemonic strategy through which the boundaries of acceptable discourse are reshaped. She also noted that references to the “natural family” appear across other cases, including formulations associated with the Vatican.

Beatrice Bottura: Can Demographic Populism Extend into Welfare Policy and Redistribution?

During the Q&A session, Beatrice Bottura raised two questions concerning the broader policy implications of demographic populism. First, she connected the discussion to debates over deservingness in social policy, noting that welfare policies associated with right-wing populist parties frequently incorporate nativist and exclusionary principles.

She asked whether demographic populism could therefore be extended analytically beyond policies directly related to natality and reproduction to other areas of social policy, including redistribution. In particular, she invited reflections on cases where radical-right parties have governed, such as Fratelli d’Italia in Italy and the FPÖ in Austria, and whether demographic understandings of belonging influence decisions about who is considered entitled to welfare and state support.

Her second question concerned Germany. Bottura pointed to the relationship between migration and fertility, noting that the country’s total fertility rate ceased declining following a significant migration influx. She asked whether this case complicates radical-right demographic narratives, particularly where migration may counteract demographic decline, and whether such data can nevertheless be politically reframed even as an extreme-right party gains support.

Dr. Koxha: Demographic Populism Extends from Reproduction into Education, Mobility, and Deservingness

Dr. Klaudia Koxha
Dr. Klaudia Koxha Postdoctoral Fellow at the University of Lausanne.

Dr. Klaudia Koxha responded to Beatrice Bottura’s question by showing how demographic populism can extend beyond policies directly concerned with fertility and reproduction into other areas of social policy. Drawing on her own chapter in the volume, Dr. Koxha referred to her analysis of the youth factions of Austria’s FPÖ and the ways demographic narratives are adapted to a younger generation. She explained that these discourses construct the so-called native youth as increasingly disadvantaged within the education system.

According to the narratives she examined, education is portrayed as being negatively affected by immigration and by what radical-right actors describe as “gender ideology.” Immigrants are presented as supposedly incompatible with the existing educational environment and as contributing to a decline in educational standards, while gender-related changes are likewise framed as undermining the system.

Dr. Koxha emphasized that these concerns are then connected to the future labor-market position of native youth. The argument presented by these actors is that young natives are being prevented from acquiring the skills necessary for future economic success because of broader transformations within education.

What reconnects these claims to demographic populism, she argued, is the portrayal of native youth not only as future workers but as the future of the nation itself. Questions of education, labor-market advantage, and deservingness therefore become tied to demographic continuity.

She noted that similar dynamics can also appear in discussions of mobility. During the COVID-19 period, for instance, some narratives contrasted policies allegedly facilitating the movement of migrants or asylum seekers with restrictions experienced by native youth.

Dr. Koxha stressed that these issues may appear only indirectly related to reproduction. Yet they become connected through a broader chain of meaning centered on who is considered the deserving native population and who is imagined as carrying the nation into the future.

She concluded that demographic populism can therefore reach into education, mobility, and social advantage, expanding beyond fertility policy into wider struggles over resources, opportunity, and national belonging.

Prof. Heinisch: Demographic Populism Moves Beyond Welfare Exclusion Toward Narratives of National Survival

Professor Reinhard Heinisch distinguished between the exclusionary logic traditionally associated with radical-right social policy and the more far-reaching implications of demographic populism. He noted that radical-right parties in countries such as Austria, and historically Germany, have at times moved toward support for certain social policies, but primarily for the benefit of the native population. In this context, welfare exclusion is often justified through arguments about efficiency, limited resources, and the need to restrict benefits to those considered part of the national community.

Professor Heinisch argued, however, that demographic populism goes significantly further. Whereas welfare exclusion can be framed in terms of cost and resource allocation, demographic politics invokes questions of national survival and cultural replacement. This, he suggested, creates the basis for more extensive and potentially more radical political agendas.

He pointed in particular to the growing debate over “remigration” in Germany and Austria. In this context, he described a dynamic in which Identitarian actors and the radical right can operate in a kind of “tag team”: more extreme ideas may initially be articulated by Identitarian movements and subsequently taken up, adapted, or normalized by radical-right political actors.

Professor Heinisch also highlighted an important geographical paradox. In both Austria and Germany, some of the strongest radical-right support can be found in areas experiencing comparatively little demographic change or immigration. In Austria, for instance, such tendencies may be less pronounced in Vienna and stronger in provinces with lower levels of immigration.

For Professor Heinisch, this raises an unresolved causal question. It remains unclear whether radical-right parties become more radical in such areas because they are responding to already existing perceptions of decline and cultural loss, or whether political actors themselves actively produce and intensify these perceptions.

He framed this as a broader research problem concerning the relationship between demand and supply: do radical-right policies respond to pre-existing public attitudes, or do political actors generate the demand to which they later respond? Professor Heinisch concluded that this remains an open and important research agenda.

Prof. de la Torre: When Demographic Radicalization Pushes Populism Toward Post-Fascism

Professor Carlos de la Torre built on Professor Heinisch’s remarks by raising a more fundamental conceptual question. He argued that when demography is intensely politicized and charged with strong emotions, especially against the historical background of Nazi demographic politics, it becomes necessary to ask whether populism is moving toward a form of post-fascism.

Professor de la Torre applied this question to Donald Trump’s second presidency. While he regarded Trump’s earlier phase as populist up to the January 6 Capitol attack, he questioned whether this category remains sufficient amid intensified demographic politics and the use of coercive enforcement structures. His broader question was therefore whether radicalization around demographic issues eventually reaches a point at which the analytical framework of populism itself becomes inadequate.

Prof. Mazzoleni: Demographic Populism, Fascist Legacies, and the Politics of Reproductive Survival

Professor Oscar Mazzoleni responded by stressing that the relationship between populism and fascism is complex and should not be reduced to a simple equivalence. He returned instead to the question of how “the people” are defined and reproduced, asking who counts as the “good people” responsible for reproducing the nation. For Professor Mazzoleni, this remains recognizably populist because it is organized through a Manichean division between the legitimate people and forces portrayed as undermining them. These forces may include political elites, foreigners, and groups seen as threatening the nation, the family, and particularly the Christian family.

At the same time, he acknowledged that some of these components overlap with historical fascist politics. Fascism has itself sometimes been interpreted through populist categories, although Professor Mazzoleni stressed that the term carries a specifically anti-democratic historical meaning. The two traditions therefore should not be collapsed, even if some elements may be articulated together.

He identified demographic claims as one of the points of overlap. The issue concerns not only biological survival but also cultural survival. In many European radical-right narratives, fertility rates among native white Christian populations are contrasted with those of immigrant, particularly Muslim, populations. Professor Mazzoleni connected this directly to “great replacement” narratives. In this framing, immigration is presented not simply as the arrival of outsiders, but as a transformation in the demographic balance of the population. Higher fertility among immigrant communities is then portrayed as threatening the future reproduction of the native nation. He concluded that this connection between demographic reproduction, cultural continuity, and imagined national survival lies at the heart of the book’s broader concerns.

Dr. Andy Knott: Where Exactly Does Populism Enter the Analysis?

Dr. Andy Knott responded to the preceding discussion by questioning how explicitly populism itself had featured in the panel’s analysis. Reflecting on the relationship between fascism and populism, he noted that European scholars have historically had a somewhat different relationship with both the phenomenon and the terminology of populism than scholars working in the Americas.

Dr. Knott pointed to the classic volume edited by Ghita Ionescu and Ernest Gellner, observing that it did not even include a chapter on Western Europe. For him, this reflected the limited use of “populism” as a political signifier in the European context at that time.

While praising the richness of the panel’s analysis, he offered a provocation: much of the discussion, in his view, had centered on civilizationism, nativism, and nationalism, while the classic populist opposition between “the people” and “the establishment” had appeared less prominently. His question therefore challenged the panel to clarify more precisely where populism enters the framework and how demographic populism differs analytically from adjacent radical-right ideologies.

Prof. Mason: Populist Participation, Citizen Enforcement, and “Social Totalitarianism”

Professor Carol Mason returned to the question of how “the people” themselves may become active participants in coercive political projects. Drawing on Chip Berlet and Matthew Lyons’ Right-Wing Populism in America, she highlighted a distinction between the fascism associated with the industrial-era nation-state and a more diffuse form of “social totalitarianism” emerging under conditions of globalization. Professor Mason suggested that this distinction may help explain how citizens can be incorporated directly into systems of surveillance and enforcement. In this model, coercion does not depend solely on formal state institutions; ordinary people may be encouraged to monitor and act against others in the name of defending a threatened social order.

She illustrated this through Texas Senate Bill 8, under which private citizens were enabled to initiate legal action related to abortions prohibited by the law. Mason interpreted this as an example of citizens being effectively deputized to observe, report, and act against those seeking to terminate pregnancies. For her, this produces a form of surveillance and coercion exercised “in the name of the people” and, simultaneously, in the name of the unborn. She argued that demographic fears can therefore fuel a populist form of mobilization in which citizens themselves participate in enforcing moral and reproductive boundaries.

Dr. Koxha: Demographic Populism as an Emerging Political Project

Dr. Klaudia Koxha intervened in the discussion to address two questions raised by the panel: whether demographic populism may be developing into a broader political project, and where exactly the populist dimension lies within this framework.

Referring to the concluding chapter she co-authored with Professor Oscar Mazzoleni, Dr. Koxha explained that the book leaves open the question of whether previously separate struggles over migration, gender, reproduction, family, and identity are now becoming consolidated into a more coherent political agenda. What began as distinct issues mobilized for electoral purposes increasingly appears, she noted, to be connected through a common narrative centered on who is biologically reproduced and who constitutes the future population.

For Dr. Koxha, this inevitably raises historical questions about fascism, since fascist movements placed considerable emphasis on the biological, racial, cultural, and physical characteristics of the population. However, she stressed that the book treats this as an open question rather than a settled conclusion. It also raises the related issue of how effective counter-movements and democratic institutions may be in preventing such dynamics from developing further.

Turning to the question of populism itself, Dr. Koxha argued that the three familiar elements of populism—people-centrism, anti-elitism, and the restoration of sovereignty—remain clearly present in demographic populism. The anti-elite dimension appears, for example, when political establishments and mainstream parties are blamed for permitting immigration or allowing so-called “gender ideology” to enter schools and education systems. In her own chapter, she noted, similar claims depict native youth as disadvantaged by demographic and cultural change allegedly facilitated by political elites.

The sovereignty dimension emerges when radical-right actors argue that the “real people” have lost control over these transformations. In this sense, demographic populism does not merely identify demographic threats; it presents elites as enabling them while portraying the authentic people as deprived of the power to shape their own collective future.

Dr. Koxha then returned the floor to Professor Reinhard Heinisch.

Prof. Heinisch: Elite Culpability and Loose Civilizational Framing Keep the Radical Right Populist

Professor Reinhard Heinisch responded directly to the question of where populism lies within radical-right demographic politics. He argued that the populist dimension remains strong precisely because these actors combine radical-right themes such as nativism and civilization with a clear attack on political elites. Professor Heinisch emphasized that elites are routinely portrayed as responsible for demographic and cultural change. Depending on the narrative, they may be depicted as deliberately causing such developments or as so incompetent that “stupidity alone cannot explain” what is happening. This attribution of culpability, he argued, is central to the populist logic.

At the same time, he distinguished this form of politics from more elaborate ideological traditions. In the Austrian case, the Freedom Party does not offer a deeply developed theory of civilization or ethnic difference comparable to historical fascist movements or to some other contemporary radical-right parties. Instead, its worldview is comparatively eclectic and loosely constructed.

Professor Heinisch contrasted this with Germany’s AfD, which, in his view, has invested more heavily in defining Germanness, national history, and civilizational identity through detailed ideological elaboration. The Austrian Freedom Party, by contrast, operates with a much thinner programmatic framework.

He also stressed that the party’s references to Christianity are largely cultural rather than devotional. Party actors may openly acknowledge that they are not religious or churchgoing, while still defending what they regard as Austrian Christian traditions.

For Professor Heinisch, this ideological thinness is precisely what makes the party’s discourse highly adaptable. Civilizational and demographic themes function less as parts of a systematic doctrine than as flexible tools for reframing political conflict, assigning blame to elites, and defining the boundaries of the legitimate people.

He concluded that this is why the Austrian case remains distinctly populist: the discourse centers on culpable elites, a loosely defined authentic people, and contested boundaries of belonging, even while drawing simultaneously on broader radical-right themes.

Final Reflections

Dr. Klaudia Koxha closed the substantive discussion by asking each panelist to step outside the specialist debate and identify one key point that a non-specialist audience should take away about demographic politics today. The resulting reflections brought together the panel’s central themes while also revealing different analytical emphases.

Professor Reinhard Heinisch offered the most concise formulation. For him, demographic populism is fundamentally the transformation of demographic change into a story about national survival and cultural replacement. The crucial political act lies in this reframing. Once demographic developments are narrated in terms of collective survival, they can generate wide-ranging political consequences that demand further study.

Professor Carol Mason emphasized instead the emotional dimension of populist politics. She described populism as a politics of feeling and encouraged audiences to pay attention to how demographic rhetoric makes them feel. Fear, resentment, sentimentality, and a sense of being overwhelmed can be politically powerful precisely because they do not always require a fully articulated argument. Returning to her earlier discussion of abortion, Professor Mason reiterated that anti-abortion politics can function as a strategy for generating emotional mobilization rather than simply as an end in itself. Demographic talk, in this sense, can promise powerful feelings without necessarily offering policies that produce the outcomes supporters actually seek.

Professor Carlos de la Torre emphasized both commonality and variation across radical-right populist movements. He identified recurring themes such as nostalgia for an idealized past, law and order, hostility toward communism, the left, and progressive politics, and, in many cases, racialized and gendered understandings of social order. At the same time, he stressed that these categories are imagined differently across regions. In Latin America, for example, racial inequality may be denied through narratives of mestizaje or “racial democracy,” while anti-racist claims are portrayed as foreign imports. Similarly, challenges to traditional gender roles and the heterosexual nuclear family may be framed as externally imposed threats associated with “gender ideology,” LGBTQ+ activism, or feminism. His central point was that the emotional and mobilizational power of radical-right populism must be studied comparatively, with attention to how common themes are translated into different national and regional contexts.

Associate Professor Alberta Giorgi drew attention to the politics of knowledge. Her principal takeaway concerned the ways science, statistics, numbers, academic authority, and expertise can be weaponized within demographic narratives. She stressed that demographic politics does not operate only through overt ideological claims; it also depends on how apparently objective knowledge is selected, interpreted, and circulated. The role of science and numbers, she argued, therefore deserves close attention across different national settings.

Professor Oscar Mazzoleni concluded by distinguishing between demographic change itself and the political interpretation of that change. Profound demographic transformations are real features of contemporary societies, but the ways they are framed can vary significantly. He argued that radical-right actors simplify this complexity by defining an authentic or “true” people and grouping together diverse social actors as enemies allegedly responsible for undesirable demographic trends. These may include groups whose ways of living or thinking differ from dominant norms. In this process, complexity is transformed into a simplified narrative of legitimate people versus threatening outsiders.

Dr. Koxha closed the panel by drawing these insights together. She emphasized that demographic politics is not simply about population statistics or demographic trends. It is fundamentally about how such developments are interpreted, connected to questions of identity and belonging, and politically mobilized. 

Conclusion

The panel demonstrated that demographic populism is best understood not as a direct political response to demographic change, but as a process through which demographic developments are selectively interpreted, connected, and transformed into narratives of collective threat. Across the cases discussed, migration, fertility, abortion, gender, religion, race, family, and social policy became linked through a recurring question: who constitutes “the people,” who belongs to that community, and who is imagined as securing—or endangering—its future. 

The discussion also underscored the comparative flexibility of this political logic. In Austria and Italy, demographic concerns are articulated through immigration, cultural Christianity, and replacement narratives; in Latin America, race, mestizaje, gender, and the heterosexual family occupy a more central place; while in the United States and Russia, anti-abortion politics and the symbolic figure of the “unborn” connect reproduction to national and civilizational futures. 

A further insight concerned the consequences of these narratives once they gain traction. Demographic populism can restructure party competition, influence policy agendas, reshape public perceptions, build transnational networks, and redefine deservingness and belonging. It can also sustain permanent campaigning by allowing political actors to reinterpret policy constraints as evidence that elites or external institutions are obstructing the will of the people. 

Ultimately, the panel showed that demography is never politically self-explanatory. Numbers acquire meaning through discourse, emotion, institutional competition, and struggles over knowledge. As Dr. Klaudia Koxha emphasized in closing, demographic politics is therefore fundamentally about how demographic developments are interpreted, connected to identity and belonging, and mobilized politically.

Digital Propaganda.

The Nine Ps of Digital Populism as a Chameleonic Political Marketing Strategy

In this commentary, Dr. Ana Filipa Joaquim develops a political-marketing framework for understanding the adaptive power of digital populism. Drawing on her book “The Age of Digital Populism,” she argues that populism’s “chameleonic” character lies in its ability to alter themes, leadership images, and audience appeals while preserving a recognizable antagonism between “the people” and their opponents. At the center of the analysis is a nine-P model—People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence, and Participation—which connects symbolic positioning with the circulation and reproduction of political narratives. The framework highlights how adaptability, repetition, audience segmentation, leadership, and participation interact across digital environments, while distinguishing communicative visibility from persuasion, electoral success, and governing competence.

The book A Era do Populismo Digital: Como a Desinformação e a Propaganda Estão a Transformar a Política [The Age of Digital Populism: How Disinformation and Propaganda Are Transforming Politics] is currently available only in Portuguese and has not yet been published in an English-language edition.

By Ana Filipa Joaquim

Introduction

The conceptual diversity of populism research raises a question about how a politically recognizable phenomenon accommodates different ideological commitments and communicative environments. Drawing on The Age of Digital Populism – How Disinformation and Propaganda Are Transforming Politics, this article examines populism through an interdisciplinary political marketing perspective. Its argument is that populism’s chameleonic capacity allows themes, leadership images and audience appeals to change while sustaining a recognizable antagonistic relationship between the people and their opponents. 

The nine Ps model identifies the interconnected practices through which this adaptability becomes strategically meaningful: People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence and Participation. The framework connects symbolic positioning with the circulation and reproduction of political narratives. It offers an interpretative contribution, with European illustrations, while distinguishing communicative visibility from persuasion, electoral success and governing competence.

Conceptual Disagreement and An Interdisciplinary Perspective

Populism occupies a central place in political debate without having acquired a single, universally accepted academic definition. Its frequent use as a term of political criticism compounds the problem: a label employed to discredit opponents can become detached from analytical criteria. In A era do populismo digital, this conceptual difficulty provides the starting point for examining the connections between political meaning, strategic communication and mobilization (Joaquim, 2026: 23–27).

The disagreement concerns the analytical status of populism as well as its defining features. Mudde and Rovira Kaltwasser (2017) conceptualize it as a thin-centered ideology organized around a moral opposition between the people and the elite. Laclau (2007) approaches it through the discursive construction of a collective political subject and the articulation of demands. Moffitt (2016) foregrounds political style, embodiment and performance. Weyland’s (2017) political-strategic approach emphasizes personalistic leadership and its relationship with followers. These perspectives locate populism in different, sometimes competing, dimensions of political life.

Conceptual plurality does not mean that scholarship has failed to identify meaningful patterns. It indicates that ideological content, discourse, leadership and mediated performance cannot simply be treated as interchangeable objects. The question is how to examine their relationships without assuming that one perspective exhausts the phenomenon. Sorensen’s (2021) integration of ideology, performance and mediation supports the relevance of this broader communicative enquiry.

An exclusively classificatory debate can therefore be complemented by a question about strategic practice: how are social grievances translated into recognizable political offers, directed towards particular audiences and sustained through repeated interaction? Moving beyond a narrowly disciplinary reading of populism makes political marketing useful here. This broadens political analysis through attention to audience relationships, symbolic value and communication. It does not require abandoning ideological differences or treating citizens as equivalent to commercial consumers.

There is also an established basis for this connection. Winder and Tenscher (2012) examine populism as a political marketing technique concerned with communicative relationships, organization and mobilization. Lees-Marshment (2011) situates political marketing within strategic engagement with public expectations. The present argument draws these concerns together through the nine Ps model developed in Joaquim (2026). Conceptual disagreement alone does not establish that populism is marketing; the analytical justification lies in the strategic construction, differentiation and circulation of its political offer.

Chameleonic Adaptability as a Strategic Resource

Sign of the right-wing conservative political party Chega, led by André Ventura, in Faro, Portugal, March 16, 2023. Photo: Dreamstime.

The book explicitly identifies populism’s chameleonic nature as a source of political strength (Joaquim, 2026: 55). The metaphor describes adaptation with continuity. Populist actors can change the themes they priorities, the identities they invoke and the opponents they designate while retaining an antagonistic account of legitimate representation. Its flexibility concerns how the political division is expressed and made relevant within particular circumstances.

This interpretation is compatible with the thin-centered ideological approach. A limited ideological core can attach itself to different political projects, helping explain why populism is not confined to a single ideological family (Mudde & Rovira Kaltwasser, 2017). It is also consistent with the book’s distinction between cultural, socioeconomic and anti-establishment configurations. These overlap in practice, allowing identity, material insecurity and institutional distrust to be combined in different proportions (Joaquim, 2026: 67–77).

The European illustrations clarify this flexibility without establishing a uniform strategy. The book discusses national identity in France’s Rassemblement National, or National Rally, and the combination of anti-corruption, cultural and socioeconomic appeals in Portugal’s Chega. The themes differ in emphasis, but both can be organized through a morally charged distinction between a deserving community and those represented as responsible for its predicament (Joaquim, 2026: 76–77, 111–113). These examples illustrate how national specificity shapes political communication.

From a marketing perspective, this adaptability involves the construction of perceived relevance. A political offer acquires value when it gives recognizable expression to grievances, offers belonging and identifies an apparently intelligible response. Positioning distinguishes that offer from established alternatives, while leadership and recurring symbols help maintain recognition. Changing an emphasis from insecurity to corruption need not dissolve the broader narrative if both are presented as consequences of an unresponsive or illegitimate establishment.

Adaptability does not imply the absence of ideology or unlimited freedom to change. As the book stresses, emotion reconfigures the experience of ideology rather than simply replacing it (Joaquim, 2026: 31–36). Historical conditions, institutional arrangements and existing political commitments shape the available appeals. The marketing perspective explains how these materials are organized in relationships with audiences; it cannot, by itself, explain every source of political dissatisfaction.

Chameleonic strength thus rests on a tension between variation and recognizability. Messages must respond to changing concerns while preserving enough continuity to sustain identification. The nine Ps make this relationship analytically accessible by connecting the definition of a political community with the practices through which its narrative is embodied, distributed and repeatedly renewed.

The Nine Ps as an Integrated Marketing Strategy

The model comprises People, Polarization, Propaganda, Personification, Performance, Propagation, Precision, Permanence and Participation. Developed in Chapter 15 of the book, these dimensions constitute an interpretative framework rather than a linear campaign sequence (Joaquim, 2026: 129–150). Their relevance derives from their interdependence. The preceding discussion of political marketing supplies the connection to segmentation, positioning, branding and the construction of symbolic value (Joaquim, 2026: 105–114). The nine Ps reorganize these concerns around the distinctive communicative practices of digital populism.

People identifies the collective subject in whose name the political project speaks. This is a discursively constructed community, endowed with moral legitimacy and boundaries of belonging. Its strategic importance lies in offering citizens a position within the narrative: their experiences become evidence of what has happened to the community. The political offer consequently combines proposed action with recognition. As different grievances gain prominence, the representation of the people can adjust without abandoning the claim to speak for a legitimate collective subject (Joaquim, 2026: 130–132).

Polarization gives that community an antagonistic relationship with its opponents. Differences become moralized, allowing political choices to be experienced as affirmations of identity. Within the model, this concerns a communicative practice of constructing conflict, not an independently measured level of polarization across society. Its strategic function is to distinguish the political offer through an intelligible attribution of responsibility. The relevant analytical question is how disagreement is transformed into a distinction between legitimate representatives and actors presented as undeserving of recognition (Joaquim, 2026: 132–134).

Propaganda organizes the problems through which antagonism acquires urgency. Selection, emphasis and dramatization can turn complex circumstances into emotionally charged interpretations. Entman’s (1993) account of framing clarifies the importance of defining problems and attributing responsibility. The book treats corruption, insecurity and immigration as recurrent themes through which this process operates. Propaganda may involve real grievances interpreted selectively; fabrication is not a necessary condition. Its place within the model is to connect attention with a politically consequential understanding of what is wrong and who should answer for it (Joaquim, 2026: 134–135).

André Ventura of the Chega party speaking during the plenary session of the Portuguese Parliament debating the government’s motion of confidence, March 11, 2025.

Personification concentrates the political offer in a recognizable leader. Image, biography and public conduct become resources through which a complex organization acquires an accessible identity. The book discusses André Ventura’s centrality to Chega as an illustration. The leader can provide continuity across changing themes because audiences recognize the person through whom the project is represented. Yet this concentration also creates dependency: damage to individual credibility can destabilize the wider narrative. Personification therefore combines an opportunity for identification with organizational vulnerability (Joaquim, 2026: 136–138).

Performance concerns how the narrative is enacted through gesture, tone, confrontation and staged proximity. Moffitt’s (2016) analysis of political style helps explain why the form of a political intervention matters to its reception. Informality or an emotionally intense appearance may support a perception of authenticity, even when carefully constructed. In this model, performance means communicative enactment, distinct from electoral results or governing effectiveness. Personification identifies the figure who embodies the offer; performance concerns the experience through which audiences encounter that figure and attach meaning to the message (Joaquim, 2026: 138–140).

Propagation concerns the circulation of messages across platforms, social networks and mediated encounters. Supporters, journalists and other intermediaries can extend the visibility of material beyond its original audience. Sharing also allows messages to be reinterpreted, so strategic circulation is not reducible to organizational control. The book relates propagation to the interaction between emotional engagement and platform visibility, while recognizing the role of informal networks. The dimension identifies how a political offer acquires communicative reach. That reach remains distinct from persuasion or evidence of electoral support (Joaquim, 2026: 140–142).

Precision describes the adjustment of content, tone and framing to particular audiences through segmentation and data use. This provides a direct connection between chameleonic adaptability and marketing practice: different concerns can be addressed through differentiated appeals within a recognizable narrative. Precision concerns the intended fit between a message and an audience; it does not certify targeting accuracy or imply that every campaign has equivalent technical capabilities. Its democratic significance lies partly in visibility, since citizens may encounter different political promises without being able to scrutinize the complete range of appeals (Joaquim, 2026: 142–144).

Permanence refers to sustained narrative presence through repeated themes, symbols and interpretations. The repetition need not be literal. Wording and format may change while preserving a familiar account of political responsibility. Research on illusory truth demonstrates that repetition can influence perceived truthfulness (Fazio et al., 2015), although this does not establish the effects of any particular campaign. Permanence gives the model a temporal dimension: recurring interpretations can become the frame through which subsequent events are understood. Its effectiveness remains conditional, since repetition can also generate saturation and fatigue (Joaquim, 2026: 144–146, 186).

Participation incorporates audiences into the reproduction of political meaning. Reactions, comments, shares and user-generated content can express belonging, extend circulation and supply visible signals of approval. It overlaps with propagation but identifies a distinct relationship: citizens contribute to the visibility and perceived legitimacy of the narrative. Their activity can also provide feedback that informs subsequent communication. Participation may broaden access to political expression while reinforcing homogeneous communities. Interaction counts therefore cannot be treated as measures of informed deliberation or representative public endorsement (Joaquim, 2026: 146–148).

Adaptation and Reinforcement Across the Nine Ps

The model’s interpretative value lies in the relationships among its dimensions. The construction of the people supplies a political identity, and polarization establishes the conflict within which that identity acquires significance. Propaganda selects problems that connect the conflict with recognizable experiences. Personification and performance give the offer an identifiable presence, while precision and propagation concern its adjustment and circulation. Permanence sustains recognition over time, and participation supplies further opportunities for amplification and renewal.

The connection between precision and permanence is particularly important to the chameleonic argument. Differentiated messages need not repeat identical language to sustain the same interpretation of political life. Appeals organized around corruption, economic insecurity or cultural threat can reproduce a common distinction between the community and those held responsible for its difficulties. Adaptation concerns the immediate appeal; continuity can reside in the underlying attribution of legitimacy and blame (Joaquim, 2026: 76–77, 142–146).

Participation helps connect this variation with visible social validation. When supporters share or reinterpret messages, they contribute to their persistence and can make them appear socially endorsed. Further interaction may then encourage additional circulation. This relationship explains why analyzing a single post, leader or engagement total captures only part of the communicative process. The framework directs attention to recurring connections among meaning, audience activity and visibility (Joaquim, 2026: 121–127, 146–148).

Such integration does not require a centrally controlled apparatus. Political organizations make strategic choices, but users and intermediaries can reproduce or modify messages autonomously. The book’s account of decentralized circulation prevents the marketing interpretation from becoming a claim that every manifestation results from deliberate planning. Strategy operates within an environment that political actors can influence without fully controlling.

Disinformation and the Limits of Communicative Success

Illustration: Shutterstock / Skorzewiak.

Disinformation can reinforce several dimensions of this strategy, connecting distorted claims with established grievances, recognizable leaders and repeated circulation. It is therefore examined across the relationships among the Ps. The distinction between deliberate deception and unintentional error remains necessary (Wardle & Derakhshan, 2017). Neither emotional intensity nor the use of marketing techniques is sufficient to classify a message as disinformation. Propaganda, deception and strategic distribution have related but analytically distinguishable functions (Joaquim, 2026: 95–118).

The explanatory limits are equally important. The framework synthesizes the book’s conceptual argument and illustrative European discussions; it does not present a new dataset or a comparative test of the nine dimensions. The available material does not establish the independent contribution of each P to persuasion or electoral outcomes. The analysis concerns strategic organization and plausible relationships among practices, with attention to their contextual conditions.

The book also identifies vulnerabilities associated with communicative success. Leadership dependence can turn personal credibility into organizational fragility; repetition can produce exhaustion; simplified promises can become difficult to sustain when confronted with governing responsibilities (Joaquim, 2026: 185–187). Chameleonic adaptability does not remove these tensions. A capacity to revise a message cannot be assumed to supply the institutional competence required to address the problem it describes.

Democratic assessment consequently extends beyond whether a strategy attracts attention. It concerns whose grievances acquire recognition, whose membership is denied, how differentiated appeals can be scrutinized and whether visible participation supports informed judgement. The book’s discussion of media literacy, platform transparency and political accountability addresses these connected concerns (Joaquim, 2026: 201–207). The analytical task is to understand how communication organizes influence while retaining criteria for evaluating its consequences.

Conclusion

The absence of a single academic conceptualization of populism creates a case for analytical dialogue across disciplines. Its chameleonic capacity makes political marketing particularly useful for examining how varied political contents are organized into recognizable offers of belonging and representation. The nine Ps specify the practices through which this organization acquires communicative form. Their contribution lies in connecting adaptation with continuity, and strategic intention with audience participation. Approached in this way, digital populism can be analyzed as a marketing strategy whose strength depends on sustaining identification across changing circumstances, while its effects remain contingent and its democratic consequences require scrutiny.


 

References

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Fazio, L. K.; Brashier, N. M.; Payne, B. K. & Marsh, E. J. (2015). “Knowledge does not protect against illusory truth.” Journal of Experimental Psychology: General, 144(5), 993–1002. https://doi.org/10.1037/xge0000098

Joaquim, A. F. (2026). A era do populismo digital: Como a desinformação e a propaganda estão a transformar a política[The age of digital populism: How disinformation and propaganda are transforming politics]. Editora d’Ideias.

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Weyland, K. (2017). “Populism: A political-strategic approach.” In: C. Rovira Kaltwasser, P. Taggart, P. Ochoa Espejo, & P. Ostiguy (Eds.), The Oxford handbook of populism (pp. 48–72). Oxford University Press. https://doi.org/10.1093/oxfordhb/9780198803560.013.2

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